| _wordpressResponse |
Symfony\Component\HttpFoundation\Response {#693
+headers: Symfony\Component\HttpFoundation\ResponseHeaderBag {#5544 …}
#content: """
<!DOCTYPE html>\n
<html lang="de">\n
<head>\n
<meta charset="utf-8">\n
<meta name="viewport" content="width=device-width, initial-scale=1">\n
\n
<link rel="profile" href="http://gmpg.org/xfn/11">\n
<link rel="pingback" href="https://www.staging.startplatz.de/xmlrpc.php">\n
<!-- Apple Touch Icon (180x180 auto-scales) -->\n
<link rel="apple-touch-icon" href="/apple-touch-icon.png">\n
<!-- Favicon -->\n
\n
<link rel="icon" href="/favicon.png" sizes="32x32">\n
\n
\n
<!-- HTML5 Shim and Respond.js IE8 support of HTML5 elements and media queries -->\n
<!--[if lt IE 9]>\n
<script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.min.js"></script>\n
<script src="https://cdnjs.cloudflare.com/ajax/libs/respond.js/1.4.2/respond.min.js"></script>\n
<![endif]-->\n
<script>\n
window.dataLayer = window.dataLayer || [];\n
function gtag(){dataLayer.push(arguments);}\n
window.__spConsentDefaultSet = true;\n
gtag('consent', 'default', {\n
ad_storage: 'denied', analytics_storage: 'denied',\n
ad_user_data: 'denied', ad_personalization: 'denied',\n
functionality_storage: 'granted', security_storage: 'granted',\n
wait_for_update: 500\n
});\n
window.SP_CONSENT_CONFIG = {\n
ga4: 'G-XYVL4EFW9X',\n
gtm: 'GTM-5WTVWDT',\n
metaPixel: '767917863396798',\n
clarity: 'xfldwusw5h',\n
privacyUrl: 'https://www.startplatz.de/datenschutz'\n
};\n
if(!window.fbq){var n=window.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!window._fbq)window._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];}\n
</script>\n
<link rel="stylesheet" href="/css/sp-consent.css">\n
<script src="/js/sp-consent.js" defer></script>\n
<script src="/js/sp-conversion.js" defer></script>\n
\n
\n
<!-- wp_head starts -->\n
<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />\n
\n
\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.1) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n
\t<title>Die ultimative Anleitung zum Aufbau eines erfolgreichen Online-Shops: Schritte, Tools und Best Practices - STARTPLATZ</title>\n
\t<meta name="description" content="Dieser Ratgeber bietet eine Anleitung für den Aufbau eines E-Commerce-Geschäfts, einschließlich wichtiger Schritte, Tools und Best Practices." />\n
\t<link rel="canonical" href="https://www.staging.startplatz.de/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices/" />\n
\t<meta property="og:locale" content="de_DE" />\n
\t<meta property="og:type" content="article" />\n
\t<meta property="og:title" content="Die ultimative Anleitung zum Aufbau eines erfolgreichen Online-Shops: Schritte, Tools und Best Practices" />\n
\t<meta property="og:description" content="Dieser Ratgeber bietet eine Anleitung für den Aufbau eines E-Commerce-Geschäfts, einschließlich wichtiger Schritte, Tools und Best Practices." />\n
\t<meta property="og:url" content="https://www.staging.startplatz.de/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices/" />\n
\t<meta property="og:site_name" content="STARTPLATZ" />\n
\t<meta property="article:published_time" content="2024-05-17T13:01:11+00:00" />\n
\t<meta property="article:modified_time" content="2024-05-17T13:01:23+00:00" />\n
\t<meta property="og:image" content="https://www.staging.startplatz.de/wp-content/uploads/2024/05/Titelbild-Blogbeitrag-28.png" />\n
\t<meta property="og:image:width" content="740" />\n
\t<meta property="og:image:height" content="360" />\n
\t<meta property="og:image:type" content="image/png" />\n
\t<meta name="author" content="lgraef" />\n
\t<meta name="twitter:label1" content="Verfasst von" />\n
\t<meta name="twitter:data1" content="lgraef" />\n
\t<meta name="twitter:label2" content="Geschätzte Lesezeit" />\n
\t<meta name="twitter:data2" content="5\u{A0}Minuten" />\n
\t<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/#article","isPartOf":{"@id":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/"},"author":{"name":"lgraef","@id":"https:\/\/www.staging.startplatz.de\/#\/schema\/person\/3208e98b262dae03e85cfe5c8ee4cfae"},"headline":"Die ultimative Anleitung zum Aufbau eines erfolgreichen Online-Shops: Schritte, Tools und Best Practices","datePublished":"2024-05-17T13:01:11+00:00","dateModified":"2024-05-17T13:01:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/"},"wordCount":901,"commentCount":0,"image":{"@id":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.staging.startplatz.de\/wp-content\/uploads\/2024\/05\/Titelbild-Blogbeitrag-28.png","keywords":["E-Commerce"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/","url":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/","name":"Die ultimative Anleitung zum Aufbau eines erfolgreichen Online-Shops: Schritte, Tools und Best Practices - STARTPLATZ","isPartOf":{"@id":"https:\/\/www.staging.startplatz.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.staging.startplatz.de\/wp-content\/uploads\/2024\/05\/Titelbild-Blogbeitrag-28.png","datePublished":"2024-05-17T13:01:11+00:00","dateModified":"2024-05-17T13:01:23+00:00","author":{"@id":"https:\/\/www.staging.startplatz.de\/#\/schema\/person\/3208e98b262dae03e85cfe5c8ee4cfae"},"description":"Dieser Ratgeber bietet eine Anleitung für den Aufbau eines E-Commerce-Geschäfts, einschließlich wichtiger Schritte, Tools und Best Practices.","breadcrumb":{"@id":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/#primaryimage","url":"https:\/\/www.staging.startplatz.de\/wp-content\/uploads\/2024\/05\/Titelbild-Blogbeitrag-28.png","contentUrl":"https:\/\/www.staging.startplatz.de\/wp-content\/uploads\/2024\/05\/Titelbild-Blogbeitrag-28.png","width":740,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/www.staging.startplatz.de\/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.staging.startplatz.de\/"},{"@type":"ListItem","position":2,"name":"Blog – Hauptseite","item":"https:\/\/www.staging.startplatz.de\/blog\/"},{"@type":"ListItem","position":3,"name":"Die ultimative Anleitung zum Aufbau eines erfolgreichen Online-Shops: Schritte, Tools und Best Practices"}]},{"@type":"WebSite","@id":"https:\/\/www.staging.startplatz.de\/#website","url":"https:\/\/www.staging.startplatz.de\/","name":"STARTPLATZ","description":"Startup Inkubator in Köln und Düsseldorf","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.staging.startplatz.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/www.staging.startplatz.de\/#\/schema\/person\/3208e98b262dae03e85cfe5c8ee4cfae","name":"lgraef","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/c91ce354a125a4aa961b5875d604e79cab9b6d96ec555a0d9c9b065fb8eef5f5?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c91ce354a125a4aa961b5875d604e79cab9b6d96ec555a0d9c9b065fb8eef5f5?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c91ce354a125a4aa961b5875d604e79cab9b6d96ec555a0d9c9b065fb8eef5f5?s=96&r=g","caption":"lgraef"},"sameAs":["https:\/\/x.com\/lgraef"],"url":"https:\/\/www.staging.startplatz.de\/author\/lgraef\/"}]}</script>\n
\t<!-- / Yoast SEO Premium plugin. -->\n
\n
\n
<link rel='dns-prefetch' href='//www.staging.startplatz.de' />\n
<link rel="alternate" type="application/rss+xml" title="STARTPLATZ » Feed" href="https://www.staging.startplatz.de/feed/" />\n
<link rel="alternate" type="application/rss+xml" title="STARTPLATZ » Kommentar-Feed" href="https://www.staging.startplatz.de/comments/feed/" />\n
<link rel="alternate" type="application/rss+xml" title="STARTPLATZ » Kommentar-Feed zu Die ultimative Anleitung zum Aufbau eines erfolgreichen Online-Shops: Schritte, Tools und Best Practices" href="https://www.staging.startplatz.de/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices/feed/" />\n
<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.staging.startplatz.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.staging.startplatz.de%2Fdie-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices%2F" />\n
<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.staging.startplatz.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.staging.startplatz.de%2Fdie-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices%2F&format=xml" />\n
<style id="wp-img-auto-sizes-contain-inline-css">\n
img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}\n
/*# sourceURL=wp-img-auto-sizes-contain-inline-css */\n
</style>\n
<style id="wp-emoji-styles-inline-css">\n
\n
\timg.wp-smiley, img.emoji {\n
\t\tdisplay: inline !important;\n
\t\tborder: none !important;\n
\t\tbox-shadow: none !important;\n
\t\theight: 1em !important;\n
\t\twidth: 1em !important;\n
\t\tmargin: 0 0.07em !important;\n
\t\tvertical-align: -0.1em !important;\n
\t\tbackground: none !important;\n
\t\tpadding: 0 !important;\n
\t}\n
/*# sourceURL=wp-emoji-styles-inline-css */\n
</style>\n
<style id="wp-block-library-inline-css">\n
:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}:root .has-text-align-center{text-align:center}:root .has-text-align-left{text-align:left}:root .has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap!important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{word-wrap:normal!important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-color]){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}}\n
/*wp_block_styles_on_demand_placeholder:6a762c54e9075*/\n
/*# sourceURL=wp-block-library-inline-css */\n
</style>\n
<style id="classic-theme-styles-inline-css">\n
/*! This file is auto-generated */\n
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}\n
/*# sourceURL=/wp-includes/css/classic-themes.min.css */\n
</style>\n
<style id="wp-block-styles-placeholder-inline-css">\n
:root { --wp-internal-comment: "Placeholder for wp_hoist_late_printed_styles() to replace with the block styles printed at wp_footer." }\n
/*# sourceURL=wp-block-styles-placeholder-inline-css */\n
</style>\n
<style id="wp-global-styles-placeholder-inline-css">\n
:root { --wp-internal-comment: "Placeholder for wp_hoist_late_printed_styles() to replace with the global-styles printed at wp_footer." }\n
/*# sourceURL=wp-global-styles-placeholder-inline-css */\n
</style>\n
<link rel='stylesheet' id='mc4wp-form-styles-builder-css' href='//www.staging.startplatz.de/wp-content/uploads/mc4wp-stylesheets/bundle.css?ver=1649164263' media='all' />\n
<link rel="https://api.w.org/" href="https://www.staging.startplatz.de/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.staging.startplatz.de/wp-json/wp/v2/posts/76335" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.staging.startplatz.de/xmlrpc.php?rsd" />\n
<meta name="generator" content="WordPress 7.0.2" />\n
<link rel='shortlink' href='https://www.staging.startplatz.de/?p=76335' />\n
<!-- wp_head ends -->\n
<!-- startplatz default styles starts -->\n
<link rel='stylesheet' id='bootstrap.min-css' href='/wp-content/themes/startplatz/css/bootstrap.min.css?ver=5.3.2' type='text/css' media='all' />\n
<link rel='stylesheet' id='main.css-css' href='/wp-content/themes/startplatz/styles/main.css?ver=5.3.2' type='text/css' media='all' />\n
<!-- startplatz default styles ends -->\n
\n
<!-- Custom CSS per page (after Bootstrap) -->\n
</head>\n
\n
\n
<body id="top" >\n
<!--[if lt IE 10]>\n
<p class="browserupgrade">You are using an <strong>outdated</strong> browser. Please <a href="http://browsehappy.com/">upgrade your browser</a> to improve your experience.</p>\n
<![endif]-->\n
<!-- menu -->\n
\n
\n
\n
\n
<link rel="preconnect" href="https://fonts.googleapis.com">\n
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>\n
<link href="https://fonts.googleapis.com/css2?family=Source+Sans+Pro:wght@400;600;700&display=swap" rel="stylesheet">\n
<style id="sp-public-nav-css">\n
#sp-public-nav{\n
--ink:#1d1d1f;\n
--grey:#6e6e73;\n
--grey-soft:#86868b;\n
--line:#e8e8ed;\n
--panel:#ffffff;\n
--bar-h:60px;\n
--radius:18px;\n
--font:'Source Sans Pro',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif;\n
}\n
#sp-public-nav *{box-sizing:border-box;margin:0;padding:0}\n
#sp-public-nav a{text-decoration:none;color:inherit}\n
\n
#sp-public-nav .bar{\n
position:fixed;top:0;left:0;right:0;z-index:1000;\n
height:var(--bar-h);\n
background:rgba(255,255,255,.86);\n
backdrop-filter:saturate(180%) blur(20px);\n
-webkit-backdrop-filter:saturate(180%) blur(20px);\n
border-bottom:1px solid var(--line);\n
}\n
#sp-public-nav .bar-inner{\n
max-width:1360px;margin:0 auto;height:100%;\n
display:flex;align-items:center;gap:8px;\n
padding:0 22px;\n
}\n
#sp-public-nav .logo img{height:24px;display:block}\n
\n
#sp-public-nav .nav{display:flex;align-items:center;height:100%;margin-left:14px}\n
#sp-public-nav .nav-item{position:relative;height:100%}\n
#sp-public-nav .nav-link{\n
display:flex;align-items:center;height:100%;\n
padding:0 12px;\n
font-size:.95rem;font-weight:400;color:var(--ink);\n
opacity:.82;cursor:pointer;white-space:nowrap;\n
transition:opacity .18s ease;\n
}\n
#sp-public-nav .nav-item:hover>.nav-link,\n
#sp-public-nav .nav-item.is-open>.nav-link{opacity:1}\n
#sp-public-nav .nav-link{position:relative}\n
#sp-public-nav .nav-item:hover>.nav-link::after,\n
#sp-public-nav .nav-item.is-open>.nav-link::after{\n
content:"";position:absolute;left:12px;right:12px;bottom:11px;\n
height:2px;border-radius:2px;background:#7AB800;\n
}\n
\n
#sp-public-nav .bar-right{margin-left:auto;display:flex;align-items:center;gap:14px}\n
#sp-public-nav .lang{position:relative;display:flex;align-items:center}\n
#sp-public-nav .lang-btn{display:flex;align-items:center;gap:3px;background:none;border:0;cursor:pointer;color:var(--grey);padding:8px 4px}\n
#sp-public-nav .lang-btn:hover{color:var(--ink)}\n
#sp-public-nav .lang-btn svg{width:20px;height:20px}\n
#sp-public-nav .lang-btn .lang-caret{width:12px;height:12px}\n
#sp-public-nav .lang-menu{position:absolute;top:100%;right:0;background:#fff;border:1px solid var(--line);border-radius:12px;box-shadow:0 14px 36px -8px rgba(0,0,0,.16);padding:6px;display:none;flex-direction:column;min-width:70px;z-index:1002}\n
#sp-public-nav .lang:hover .lang-menu{display:flex}\n
#sp-public-nav .lang-menu a{padding:7px 14px;font-size:.92rem;border-radius:7px;color:var(--ink)}\n
#sp-public-nav .lang-menu a:hover{background:var(--line)}\n
#sp-public-nav .lang-menu a.active{font-weight:600}\n
/* B-2177: Konto-Menü für eingeloggte Nutzer — gleiche Hover-Mechanik wie der\n
Sprachumschalter darüber, damit kein zusätzliches JS nötig ist. */\n
#sp-public-nav .user{position:relative;display:flex;align-items:center}\n
#sp-public-nav .user-btn{\n
display:flex;align-items:center;gap:4px;\n
background:none;border:0;cursor:pointer;padding:4px 0;color:var(--grey);\n
}\n
#sp-public-nav .user-btn:hover{color:var(--ink)}\n
#sp-public-nav .user-btn .lang-caret{width:12px;height:12px}\n
#sp-public-nav .user-avatar{\n
width:30px;height:30px;border-radius:50%;object-fit:cover;\n
border:1px solid var(--line);display:block;\n
}\n
#sp-public-nav .user-initials{\n
width:30px;height:30px;border-radius:50%;\n
background:#7AB800;color:#fff;\n
display:flex;align-items:center;justify-content:center;\n
font-size:.85rem;font-weight:700;\n
}\n
#sp-public-nav .user-menu{\n
position:absolute;top:100%;right:0;\n
background:#fff;border:1px solid var(--line);border-radius:12px;\n
box-shadow:0 14px 36px -8px rgba(0,0,0,.16);\n
padding:6px;display:none;flex-direction:column;min-width:170px;z-index:1002;\n
}\n
#sp-public-nav .user:hover .user-menu{display:flex}\n
#sp-public-nav .user-menu a{padding:8px 14px;font-size:.92rem;border-radius:7px;color:var(--ink);white-space:nowrap}\n
#sp-public-nav .user-menu a:hover{background:var(--line)}\n
#sp-public-nav .user-name{\n
padding:8px 14px 6px;font-size:.82rem;color:var(--grey-soft);\n
border-bottom:1px solid var(--line);margin-bottom:4px;\n
max-width:220px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\n
}\n
#sp-public-nav .user-logout{margin-top:4px;border-top:1px solid var(--line);border-radius:0 0 7px 7px}\n
#sp-public-nav .login{font-size:.95rem;color:var(--ink);opacity:.82}\n
#sp-public-nav .login:hover{opacity:1}\n
#sp-public-nav .join{\n
font-size:.95rem;font-weight:600;\n
color:#fff;background:#7AB800;\n
padding:9px 18px;border-radius:980px;\n
transition:background .18s ease;\n
}\n
#sp-public-nav .join:hover{background:#5a8a00}\n
\n
#sp-public-nav .panel{\n
position:absolute;top:calc(100% + 0px);left:50%;\n
transform:translateX(-50%) translateY(6px);\n
background:var(--panel);\n
border:1px solid var(--line);\n
border-radius:var(--radius);\n
box-shadow:0 18px 60px -12px rgba(0,0,0,.18),0 4px 14px rgba(0,0,0,.05);\n
padding:24px 28px;\n
opacity:0;visibility:hidden;pointer-events:none;\n
transition:opacity .2s ease,transform .2s ease,visibility .2s;\n
z-index:1001;\n
}\n
#sp-public-nav .nav-item:hover>.panel,\n
#sp-public-nav .nav-item.is-open>.panel{\n
opacity:1;visibility:visible;pointer-events:auto;\n
transform:translateX(-50%) translateY(0);\n
}\n
\n
#sp-public-nav .slim{display:flex;flex-direction:column;min-width:230px}\n
#sp-public-nav .slim-2col{display:flex;gap:48px}\n
#sp-public-nav .slim-city{display:flex;flex-direction:column}\n
#sp-public-nav .slim-head{\n
font-size:.72rem;font-weight:600;letter-spacing:.01em;\n
color:var(--grey);\n
margin-bottom:16px;white-space:nowrap;\n
}\n
#sp-public-nav .big-list{display:flex;flex-direction:column;gap:11px}\n
#sp-public-nav .big-list a{\n
font-size:1.55rem;font-weight:700;line-height:1.18;\n
color:var(--ink);letter-spacing:-.01em;white-space:nowrap;\n
transition:color .15s ease;\n
}\n
#sp-public-nav .big-list a:hover{color:#000;opacity:.7}\n
/* B-1733: In Dropdowns mit Rangfolge (Events, Für Unternehmen, Startupwelt, AI Hub, Über uns)\n
trägt nur der erste Eintrag die volle Größe — die folgenden treten zurück und führen den Blick\n
auf das Hauptziel. Coworking/Konferenzräume bleiben ungestuft (Einträge dort sind gleichrangig). */\n
#sp-public-nav .big-list-tiered a:not(:first-child){\n
font-size:1.05rem;font-weight:600;line-height:1.3;\n
color:var(--grey);letter-spacing:0;\n
}\n
#sp-public-nav .big-list-tiered a:not(:first-child):hover{color:var(--ink);opacity:1}\n
/* B-2155: Nebeneintrag im Stadt-Block (AI Community Pass) — tritt gegenüber den\n
gleichrangigen Hauptprodukten zurück, bleibt aber mit Badge auffindbar. */\n
#sp-public-nav .big-list a.nav-sub{\n
font-size:1.05rem;font-weight:600;line-height:1.3;\n
color:var(--grey);letter-spacing:0;\n
display:inline-flex;align-items:center;gap:8px;\n
}\n
#sp-public-nav .big-list a.nav-sub:hover{color:var(--ink);opacity:1}\n
#sp-public-nav .nav-badge{\n
background:#9535ff;color:#fff;\n
font-size:.62rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;\n
padding:2px 7px;border-radius:999px;line-height:1.4;\n
}\n
#sp-public-nav .slim-divider{height:1px;background:var(--line);margin:20px 0 14px}\n
#sp-public-nav .slim-foot{\n
display:flex;align-items:center;justify-content:space-between;\n
gap:24px;white-space:nowrap;\n
}\n
#sp-public-nav .slim-cta{\n
font-size:.95rem;font-weight:600;color:#5a8a00;\n
transition:color .15s ease,opacity .15s ease;\n
}\n
#sp-public-nav .slim-cta:hover{color:#7AB800;opacity:.85}\n
/* B-1473: Probetag-CTA pro Stadt-Spalte; Footer nur noch Memberships (rechtsbündig) */\n
/* B-2174: Der Probetag-CTA hing per festem margin-top direkt unter der Liste und\n
rutschte damit mit jeder zusaetzlichen Zeile nach unten. Seit dem AI Community Pass\n
(B-2155) hat Duesseldorf einen Eintrag mehr als Koeln -> die beiden CTAs standen\n
33px versetzt. margin-top:auto schiebt ihn an den Spaltenboden; die Spalten sind\n
durch das flex-stretch in .slim-2col ohnehin gleich hoch. Das padding haelt den\n
Abstand zur Liste, wenn eine Spalte exakt ausgefuellt ist. */\n
#sp-public-nav .slim-city-cta{margin-top:auto;padding-top:16px}\n
#sp-public-nav .slim-foot-single{justify-content:flex-end}\n
#sp-public-nav .slim-over{\n
font-size:.9rem;font-weight:400;color:var(--grey);\n
transition:color .15s ease;\n
}\n
#sp-public-nav .slim-over:hover{color:var(--ink)}\n
\n
#sp-public-nav .burger{display:none;margin-left:auto;background:none;border:0;cursor:pointer;\n
width:32px;height:32px;align-items:center;justify-content:center}\n
#sp-public-nav .burger span{display:block;width:18px;height:1.5px;background:var(--ink);position:relative}\n
#sp-public-nav .burger span::before,#sp-public-nav .burger span::after{content:"";position:absolute;left:0;width:18px;height:1.5px;background:var(--ink)}\n
#sp-public-nav .burger span::before{top:-5px}#sp-public-nav .burger span::after{top:5px}\n
\n
/* ===== Mobile Drill-Down-Overlay (Apple-Stil) ===== */\n
#sp-public-nav .mobile{\n
display:none;position:fixed;inset:0;z-index:1005;\n
background:#fff;flex-direction:column;overflow:hidden;\n
}\n
#sp-public-nav .mobile.open{display:flex}\n
\n
/* Header: Logo + Schließen */\n
#sp-public-nav .mob-topbar{\n
flex:0 0 auto;height:var(--bar-h);\n
display:flex;align-items:center;justify-content:space-between;\n
padding:0 22px;border-bottom:1px solid var(--line);\n
background:rgba(255,255,255,.92);\n
backdrop-filter:saturate(180%) blur(14px);\n
-webkit-backdrop-filter:saturate(180%) blur(14px);\n
}\n
#sp-public-nav .mob-logo img{height:24px;display:block}\n
#sp-public-nav .mob-close{\n
width:32px;height:32px;border:0;background:transparent;\n
color:var(--grey-soft);font-size:22px;line-height:1;cursor:pointer;\n
display:flex;align-items:center;justify-content:center;border-radius:50%;\n
}\n
#sp-public-nav .mob-close:active{background:#f2f2f4}\n
\n
/* Sliding viewport */\n
#sp-public-nav .mob-viewport{flex:1 1 auto;position:relative;overflow:hidden}\n
#sp-public-nav .mob-level{\n
position:absolute;inset:0;overflow-y:auto;-webkit-overflow-scrolling:touch;\n
background:#fff;transition:transform .3s cubic-bezier(.32,.72,0,1);\n
}\n
\n
/* Level 1 */\n
#sp-public-nav .mob-level1{transform:translateX(0);display:flex;flex-direction:column;z-index:1}\n
#sp-public-nav .mobile.in-sub .mob-level1{transform:translateX(-26%)}\n
#sp-public-nav .mob-l1-list{flex:1 1 auto;padding:6px 0 4px}\n
#sp-public-nav .mob-l1-row{\n
display:flex;align-items:center;justify-content:space-between;width:100%;\n
background:transparent;border:0;text-align:left;\n
padding:17px 22px;font-size:17px;color:var(--ink);font-weight:500;\n
letter-spacing:-.012em;cursor:pointer;position:relative;font-family:inherit;\n
}\n
#sp-public-nav .mob-l1-row + .mob-l1-row::before{\n
content:"";position:absolute;top:0;left:22px;right:0;height:1px;background:var(--line);\n
}\n
#sp-public-nav .mob-l1-row:active{background:#f7f7f8}\n
#sp-public-nav .mob-chev{color:#aeaeb2;font-size:20px;font-weight:400;line-height:1;margin-left:12px}\n
\n
/* Level 1 footer */\n
#sp-public-nav .mob-foot{\n
flex:0 0 auto;border-top:1px solid var(--line);\n
padding:16px 22px 22px;display:flex;align-items:center;gap:14px;flex-wrap:wrap;\n
}\n
#sp-public-nav .mob-lang{font-size:13px;color:var(--grey);letter-spacing:.02em}\n
#sp-public-nav .mob-lang a{color:var(--grey)}\n
#sp-public-nav .mob-lang a.active{color:var(--ink);font-weight:600}\n
#sp-public-nav .mob-lang .sep{color:#aeaeb2;margin:0 4px}\n
#sp-public-nav .mob-login{font-size:14px;color:var(--ink);font-weight:500}\n
#sp-public-nav .mob-pill{\n
margin-left:auto;background:#7AB800;color:#fff;font-size:14px;font-weight:600;\n
padding:9px 18px;border-radius:999px;letter-spacing:-.01em;white-space:nowrap;\n
}\n
#sp-public-nav .mob-pill:active{background:#6aa300}\n
\n
/* Level 2 panels */\n
#sp-public-nav .mob-panel{\n
transform:translateX(100%);display:flex;flex-direction:column;z-index:2;\n
}\n
#sp-public-nav .mob-panel.active{transform:translateX(0)}\n
#sp-public-nav .mob-sub-header{\n
position:sticky;top:0;flex:0 0 auto;\n
background:rgba(255,255,255,.92);\n
backdrop-filter:saturate(180%) blur(14px);\n
-webkit-backdrop-filter:saturate(180%) blur(14px);\n
border-bottom:1px solid var(--line);z-index:5;\n
}\n
#sp-public-nav .mob-back{\n
display:flex;align-items:center;gap:4px;width:100%;\n
background:transparent;border:0;text-align:left;\n
padding:15px 20px;font-size:17px;font-weight:600;letter-spacing:-.015em;\n
color:var(--ink);cursor:pointer;font-family:inherit;\n
}\n
#sp-public-nav .mob-back-arrow{color:#7AB800;font-size:21px;line-height:1;margin-right:2px}\n
#sp-public-nav .mob-back:active{opacity:.6}\n
#sp-public-nav .mob-l2-body{flex:1 1 auto;padding:8px 0 4px}\n
#sp-public-nav .mob-group-head{\n
font-size:11px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;\n
color:#aeaeb2;padding:18px 22px 7px;\n
}\n
#sp-public-nav .mob-l2-row{\n
display:block;padding:14px 22px;font-size:16px;color:var(--ink);\n
font-weight:400;letter-spacing:-.01em;position:relative;\n
}\n
#sp-public-nav .mob-l2-row + .mob-l2-row::before{\n
content:"";position:absolute;top:0;left:22px;right:22px;height:1px;background:var(--line);\n
}\n
#sp-public-nav .mob-l2-row:active{background:#f7f7f8}\n
#sp-public-nav .mob-ext{font-size:12px;color:#aeaeb2;margin-left:5px;vertical-align:1px}\n
\n
/* CTA area */\n
#sp-public-nav .mob-cta-area{\n
flex:0 0 auto;border-top:1px solid var(--line);\n
padding:18px 22px 24px;display:flex;flex-direction:column;gap:12px;\n
}\n
#sp-public-nav .mob-cta{\n
display:block;text-align:center;background:#7AB800;color:#fff;\n
font-size:16px;font-weight:600;padding:14px 18px;border-radius:14px;letter-spacing:-.01em;\n
}\n
#sp-public-nav .mob-cta:active{background:#6aa300}\n
#sp-public-nav .mob-cta-secondary{\n
display:block;text-align:center;color:var(--ink);font-size:15px;font-weight:500;padding:2px;\n
}\n
\n
@media(max-width:1023px){\n
#sp-public-nav .nav,#sp-public-nav .bar-right{display:none}\n
#sp-public-nav .burger{display:flex}\n
}\n
</style>\n
<div id="sp-public-nav">\n
\n
<!-- ============ TOP BAR ============ -->\n
<header class="bar">\n
<div class="bar-inner">\n
<a class="logo" href="/" aria-label="STARTPLATZ">\n
<img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n
</a>\n
\n
<nav class="nav" id="nav">\n
\n
<!-- ===== Büros & Coworking ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Büros & Coworking</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-2col">\n
<div class="slim-city">\n
<div class="slim-head">Köln</div>\n
<div class="big-list">\n
<a href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n
<a href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n
<a href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n
</div>\n
<a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag buchen →</a>\n
</div>\n
<div class="slim-city">\n
<div class="slim-head">Düsseldorf</div>\n
<div class="big-list">\n
<a href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n
<a href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n
<a href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n
<a class="nav-sub" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass<span class="nav-badge">Neu</span></a>\n
</div>\n
<a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag buchen →</a>\n
</div>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot slim-foot-single">\n
<a class="slim-over" href="https://www.startplatz.de/memberships/">Memberships & Tarife →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Konferenzräume ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Konferenzräume</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Konferenzräume entdecken</div>\n
<div class="big-list">\n
<a href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n
<a href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n
<a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Events ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Events</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Events entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/events">Alle Events</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Für Unternehmen (Business Innovation) ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Für Unternehmen</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Business Innovation entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="/business-innovation/">Für Unternehmen</a>\n
<a href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n
<a href="/business-innovation/startup-scouting/">Startup Scouting</a>\n
<a href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n
<a href="/business-innovation/partnerschaften/">Partnerschaften & Sponsoring</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n
<a class="slim-over" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Startupwelt ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Startupwelt</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Startupwelt entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n
<a href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n
<a href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n
<a href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch</a>\n
<a href="https://www.startplatz.de/startups">Unsere Startups</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n
<a class="slim-over" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring & mehr →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== AI Hub ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">AI Hub</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">AI Hub entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare & Masterclasses</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
<a href="https://www.startplatz.de/ai-hub-rheinland-koeln-frankreich-startplatz/">Frankreich-Initiative</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/ki-experten">Dozent:in werden</a>\n
<a class="slim-over" href="https://startplatz-ai-academy.de/" target="_blank" rel="noopener">Zur AI Academy →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Über uns ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Über uns</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">STARTPLATZ entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/ueber-uns/">Über STARTPLATZ</a>\n
<a href="https://www.startplatz.de/startplatz-team/">STARTPLATZ Team</a>\n
<a href="https://www.startplatz.de/standorte/">Standorte</a>\n
<a href="https://www.startplatz.de/partner">Partner</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/karriere/">Karriere</a>\n
<a class="slim-cta" href="https://www.startplatz.de/partner-werden/">Partner werden</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Blog (direct link) ===== -->\n
<div class="nav-item">\n
<a class="nav-link" href="https://www.startplatz.de/blog/">Blog</a>\n
</div>\n
\n
</nav>\n
\n
<div class="bar-right">\n
<div class="lang">\n
<button class="lang-btn" aria-label="Sprache wählen">\n
<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M21 12a9 9 0 01-9 9m9-9a9 9 0 00-9-9m9 9H3m9 9a9 9 0 01-9-9m9 9c1.657 0 3-4.03 3-9s-1.343-9-3-9m0 18c-1.657 0-3-4.03-3-9s1.343-9 3-9m-9 9a9 9 0 019-9"/></svg>\n
<svg class="lang-caret" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M19 9l-7 7-7-7"/></svg>\n
</button>\n
<div class="lang-menu">\n
<a href="/" class="active">DE</a>\n
<a href="/en/" class="">EN</a>\n
<a href="/fr/" class="">FR</a>\n
</div>\n
</div>\n
<a class="login" href="https://www.startplatz.de/login/">Login</a>\n
<a class="join" href="https://www.startplatz.de/memberships/">Mitglied werden</a>\n
</div>\n
\n
<button class="burger" id="burger" aria-label="Menü"><span></span></button>\n
</div>\n
</header>\n
\n
<!-- ============ MOBILE DRILL-DOWN (Apple-Stil) ============ -->\n
<div class="mobile" id="mobile">\n
\n
<!-- Header: Logo + Schließen -->\n
<div class="mob-topbar">\n
<a class="mob-logo" href="/" aria-label="STARTPLATZ">\n
<img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n
</a>\n
<button class="mob-close" type="button" aria-label="Menü schließen">✕</button>\n
</div>\n
\n
<!-- Sliding viewport -->\n
<div class="mob-viewport">\n
\n
<!-- LEVEL 1 -->\n
<div class="mob-level mob-level1" id="mob-level1">\n
<nav class="mob-l1-list">\n
<button class="mob-l1-row" type="button" data-target="mob-sub-bueros">Büros & Coworking <span class="mob-chev">›</span></button>\n
<button class="mob-l1-row" type="button" data-target="mob-sub-konf">Konferenzräume <span class="mob-chev">›</span></button>\n
<button class="mob-l1-row" type="button" data-target="mob-sub-events">Events <span class="mob-chev">›</span></button>\n
<button class="mob-l1-row" type="button" data-target="mob-sub-corporate">Für Unternehmen <span class="mob-chev">›</span></button>\n
<button class="mob-l1-row" type="button" data-target="mob-sub-startup">Startupwelt <span class="mob-chev">›</span></button>\n
<button class="mob-l1-row" type="button" data-target="mob-sub-aihub">AI Hub <span class="mob-chev">›</span></button>\n
<button class="mob-l1-row" type="button" data-target="mob-sub-ueber">Über uns <span class="mob-chev">›</span></button>\n
<a class="mob-l1-row" href="https://www.startplatz.de/blog/">Blog <span class="mob-chev">›</span></a>\n
</nav>\n
<div class="mob-foot">\n
<span class="mob-lang"><a href="/" class="active">DE</a><span class="sep">·</span><a href="/en/" class="">EN</a><span class="sep">·</span><a href="/fr/" class="">FR</a></span>\n
<a class="mob-login" href="https://www.startplatz.de/login/">Login</a>\n
<a class="mob-pill" href="https://www.startplatz.de/memberships/">Mitglied werden</a>\n
</div>\n
</div>\n
\n
<!-- LEVEL 2: Büros & Coworking -->\n
<div class="mob-level mob-panel" id="mob-sub-bueros">\n
<div class="mob-sub-header">\n
<button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Büros & Coworking</button>\n
</div>\n
<div class="mob-l2-body">\n
<div class="mob-group">\n
<div class="mob-group-head">Köln</div>\n
<a class="mob-l2-row" href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n
</div>\n
<div class="mob-group">\n
<div class="mob-group-head">Düsseldorf</div>\n
<a class="mob-l2-row" href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass <span class="nav-badge">Neu</span></a>\n
</div>\n
</div>\n
<div class="mob-cta-area">\n
<a class="mob-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag Köln buchen</a>\n
<a class="mob-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag Düsseldorf buchen</a>\n
<a class="mob-cta-secondary" href="https://www.startplatz.de/memberships/">Memberships & Tarife →</a>\n
</div>\n
</div>\n
\n
<!-- LEVEL 2: Konferenzräume -->\n
<div class="mob-level mob-panel" id="mob-sub-konf">\n
<div class="mob-sub-header">\n
<button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Konferenzräume</button>\n
</div>\n
<div class="mob-l2-body">\n
<a class="mob-l2-row" href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n
</div>\n
<div class="mob-cta-area">\n
<a class="mob-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n
<a class="mob-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n
</div>\n
</div>\n
\n
<!-- LEVEL 2: Events -->\n
<div class="mob-level mob-panel" id="mob-sub-events">\n
<div class="mob-sub-header">\n
<button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Events</button>\n
</div>\n
<div class="mob-l2-body">\n
<a class="mob-l2-row" href="https://www.startplatz.de/events">Alle Events</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
</div>\n
<div class="mob-cta-area">\n
<a class="mob-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n
</div>\n
</div>\n
\n
<!-- LEVEL 2: Für Unternehmen (Business Innovation) -->\n
<div class="mob-level mob-panel" id="mob-sub-corporate">\n
<div class="mob-sub-header">\n
<button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Für Unternehmen</button>\n
</div>\n
<div class="mob-l2-body">\n
<a class="mob-l2-row" href="/business-innovation/">Für Unternehmen</a>\n
<a class="mob-l2-row" href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n
<a class="mob-l2-row" href="/business-innovation/startup-scouting/">Startup Scouting</a>\n
<a class="mob-l2-row" href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n
<a class="mob-l2-row" href="/business-innovation/partnerschaften/">Partnerschaften & Sponsoring</a>\n
</div>\n
<div class="mob-cta-area">\n
<a class="mob-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n
<a class="mob-cta-secondary" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n
</div>\n
</div>\n
\n
<!-- LEVEL 2: Startupwelt -->\n
<div class="mob-level mob-panel" id="mob-sub-startup">\n
<div class="mob-sub-header">\n
<button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Startupwelt</button>\n
</div>\n
<div class="mob-l2-body">\n
<a class="mob-l2-row" href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n
<a class="mob-l2-row" href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch<span class="mob-ext">↗</span></a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/startups">Unsere Startups</a>\n
</div>\n
<div class="mob-cta-area">\n
<a class="mob-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n
<a class="mob-cta-secondary" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring & mehr →</a>\n
</div>\n
</div>\n
\n
<!-- LEVEL 2: AI Hub -->\n
<div class="mob-level mob-panel" id="mob-sub-aihub">\n
<div class="mob-sub-header">\n
<button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> AI Hub</button>\n
</div>\n
<div class="mob-l2-body">\n
<a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare & Masterclasses</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/ai-hub-rheinland-koeln-frankreich-startplatz/">Frankreich-Initiative</a>\n
</div>\n
<div class="mob-cta-area">\n
<a class="mob-cta" href="https://www.startplatz.de/ki-experten">Dozent:in werden</a>\n
<a class="mob-cta-secondary" href="https://startplatz-ai-academy.de/" target="_blank" rel="noopener">Zur AI Academy →</a>\n
</div>\n
</div>\n
\n
<!-- LEVEL 2: Über uns -->\n
<div class="mob-level mob-panel" id="mob-sub-ueber">\n
<div class="mob-sub-header">\n
<button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Über uns</button>\n
</div>\n
<div class="mob-l2-body">\n
<a class="mob-l2-row" href="https://www.startplatz.de/ueber-uns/">Über STARTPLATZ</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/startplatz-team/">STARTPLATZ Team</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/standorte/">Standorte</a>\n
<a class="mob-l2-row" href="https://www.startplatz.de/partner">Partner</a>\n
</div>\n
<div class="mob-cta-area">\n
<a class="mob-cta" href="https://www.startplatz.de/partner-werden/">Partner werden</a>\n
<a class="mob-cta-secondary" href="https://www.startplatz.de/karriere/">Karriere</a>\n
</div>\n
</div>\n
\n
</div><!-- /mob-viewport -->\n
</div>\n
\n
<script>\n
(function(){\n
var root = document.getElementById('sp-public-nav');\n
if (!root) return;\n
\n
var items = Array.prototype.slice.call(root.querySelectorAll('.nav-item[data-menu]'));\n
\n
// click-to-toggle on desktop (hover already works via CSS)\n
items.forEach(function(item){\n
var link = item.querySelector('.nav-link');\n
link.addEventListener('click', function(e){\n
e.stopPropagation();\n
var wasOpen = item.classList.contains('is-open');\n
items.forEach(function(i){ i.classList.remove('is-open'); });\n
if(!wasOpen) item.classList.add('is-open');\n
});\n
});\n
\n
// click outside closes\n
document.addEventListener('click', function(){\n
items.forEach(function(i){ i.classList.remove('is-open'); });\n
});\n
\n
// hovering any item clears a click-locked panel so hover feels native\n
items.forEach(function(item){\n
item.addEventListener('mouseenter', function(){\n
items.forEach(function(i){ if(i!==item) i.classList.remove('is-open'); });\n
});\n
});\n
\n
// ---- mobile drill-down (Apple-Stil) ----\n
var burger = root.querySelector('#burger');\n
var mobile = root.querySelector('#mobile');\n
\n
function eachIn(sel, fn){\n
if (!mobile) return;\n
Array.prototype.forEach.call(mobile.querySelectorAll(sel), fn);\n
}\n
\n
// Overlay auf Level 1 zuruecksetzen (alle Sub-Panels parken, hoch scrollen)\n
function resetMobile(){\n
if (!mobile) return;\n
mobile.classList.remove('in-sub');\n
eachIn('.mob-panel.active', function(p){ p.classList.remove('active'); });\n
var lvl1 = mobile.querySelector('.mob-level1');\n
if (lvl1) lvl1.scrollTop = 0;\n
}\n
\n
function openMobile(){\n
if (!mobile) return;\n
resetMobile();\n
mobile.classList.add('open');\n
}\n
\n
function closeMobile(){\n
if (!mobile) return;\n
mobile.classList.remove('open');\n
resetMobile();\n
}\n
\n
// Level-2-Panel von rechts einschieben\n
function openSub(id){\n
if (!mobile) return;\n
var panel = mobile.querySelector('#' + id);\n
if (!panel) return;\n
eachIn('.mob-panel', function(p){ if (p !== panel) p.classList.remove('active'); });\n
panel.scrollTop = 0;\n
void panel.offsetWidth; // Reflow erzwingen fuer sauberen Slide\n
panel.classList.add('active');\n
mobile.classList.add('in-sub');\n
}\n
\n
// Zurueck zu Level 1\n
function closeSub(){\n
if (!mobile) return;\n
mobile.classList.remove('in-sub');\n
eachIn('.mob-panel.active', function(p){ p.classList.remove('active'); });\n
}\n
\n
if (burger && mobile) {\n
burger.addEventListener('click', function(){\n
if (mobile.classList.contains('open')) { closeMobile(); }\n
else { openMobile(); }\n
});\n
}\n
\n
eachIn('.mob-l1-row[data-target]', function(btn){\n
btn.addEventListener('click', function(){ openSub(btn.getAttribute('data-target')); });\n
});\n
eachIn('.mob-back', function(b){ b.addEventListener('click', closeSub); });\n
eachIn('.mob-close', function(c){ c.addEventListener('click', closeMobile); });\n
})();\n
</script>\n
</div><div aria-hidden="true" style="height:68px"></div> <!-- menu -->\n
\n
<div class="container-fluid cut-bottom">\n
<div class="banner banner-wide top-blog-item">\n
<div class="banner-content">\n
<strong style="font-size:36px">Blog</strong>\n
<p>News rund um den STARTPLATZ, die Startup-Szene und Digitalthemen.</p>\n
</div>\n
</div>\n
</div>\n
\n
<style type="text/css">\n
</style>\n
\n
<div class="container">\n
<div class="row row-equal page">\n
<div class="col-xs-12 col-md-8 page-main">\n
\n
\n
<div class="row">\n
<a href="https://www.staging.startplatz.de/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices/"><img class="img-responsive" src="https://www.staging.startplatz.de/wp-content/uploads/2024/05/Titelbild-Blogbeitrag-28.png" alt="" style="width: 7830px; "></a>\n
</div>\n
<div class="separator"></div>\n
<h1 style="line-height: 2em;">Die ultimative Anleitung zum Aufbau eines erfolgreichen Online-Shops: Schritte, Tools und Best Practices</h1>\n
<p class="date">17. Mai 2024, 15:01 :: <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a></p>\n
<p class="date">Autor: lgraef</p>\n
<p><h2><span style="font-weight: 400;">E-Commerce aufbauen: Die wichtigsten Schritte, Tools und Best Practices zur Erstellung eines Online-Shops im Porträt</span></h2>\n
<p><span style="font-weight: 400;">Dienstleistungen und Produkte im Internet statt im stationären Handel zu vertreiben, ist einer der großen Trends dieser Zeit. Dies mag zum einen an der hohen Kaufkraft liegen, denn die Reichweite bewegt sich online in völlig anderen Dimensionen. Zum anderen stellt das Online-Business auch für Laien keine Hürde mehr dar. Intelligente Tools machen den globalen Vertrieb auch ohne größere Ressourcen möglich. Dieser Ratgeber stellt vor, wie man sich ohne eine separate Ausbildung ein Business im E-Commerce aufbauen und in wenigen Schritten die gewünschte Zielgruppen-Reichweite erarbeiten kann.</span></p>\n
<h2><span style="font-weight: 400;">Step by step ein E-Commerce aufbauen: Meilensteine auf einen Blick</span></h2>\n
<ol>\n
<li>\n
<h3><span style="font-weight: 400;"> Business-Nische wählen</span></h3>\n
</li>\n
</ol>\n
<p><span style="font-weight: 400;">Bevor man sich an die Arbeit macht, einen </span><a href="https://de.wix.com/ecommerce/onlineshop-erstellen"><span style="font-weight: 400;">Online-Shop zu erstellen</span></a><span style="font-weight: 400;">, gilt es, eine Entscheidung zur Nische der künftigen Geschäftstätigkeit zu treffen. Grundsätzlich sollte man nicht nur nach eigenen Neigungen ein E-Commerce aufbauen, sondern sich in erster Linie die Märkte und den damit verbundenen Wettbewerb ansehen. Ist man der einzige Anbieter der Nische, kann man sich als Experte in seinem Fachgebiet zementieren. Bei einer starken Konkurrenz scheitern Erfolge nicht selten an nicht ausreichenden Marketing-Aktivitäten. Einen Unterschied können hierbei auch die Optionen B2B und B2C machen. Deshalb gilt beim E-Commerce aufbauen: In einem ersten Schritt die Absatzforschung betreiben und den Markt analysieren.</span></p>\n
<ol start="2">\n
<li>\n
<h3><span style="font-weight: 400;"> Zielgruppe abstecken</span></h3>\n
</li>\n
</ol>\n
<p><span style="font-weight: 400;">Um ein E-Commerce aufzubauen und damit erfolgreich sein zu können, ist das Ansprechen der richtigen Zielgruppe eine essenzielle Voraussetzung.</span></p>\n
<p><span style="font-weight: 400;">Hierbei können folgende Fragen beantwortet werden:</span></p>\n
<p><span style="font-weight: 400;">– Welches Geschlecht soll adressiert werden?</span></p>\n
<p><span style="font-weight: 400;">– In welcher Altersspanne bewegt sich die Zielgruppe?</span></p>\n
<p><span style="font-weight: 400;">– Hat die Zielgruppe ein hohes, mittleres oder geringes Einkommen?</span></p>\n
<p><span style="font-weight: 400;">– Welches Bedürfnis möchte sich die Zielgruppe erfüllen?</span></p>\n
<p><span style="font-weight: 400;">– Ist die Zielgruppe auf der Suche nach Experten-Know-how oder Allround-Lösungen?</span></p>\n
<p><span style="font-weight: 400;">– Bevorzugt die Zielgruppe Luxusgüter oder steht eine günstige Preisgestaltung im Vordergrund?</span></p>\n
<ol start="3">\n
<li>\n
<h3><span style="font-weight: 400;"> Shop-System definieren</span></h3>\n
</li>\n
</ol>\n
<p><span style="font-weight: 400;">Die Wahl des Shop-Systems entscheidet darüber, wie zufrieden die Kundschaft mit dem Einkaufserlebnis ist. Deshalb sollte man beim E-Commerce aufbauen Faktoren wie intuitive Shop-Handhabung, Übersichtlichkeit, Mobil-Freundlichkeit und Design-Vielfalt konsequent im Blick behalten. Hieraus ergibt sich die viel zitierte Nutzerfreundlichkeit, die sich wiederum bestenfalls als verkaufsfördernd auswirkt. Ausschlaggebend sind weiterhin die für das Shop-System geltenden Sicherheits-Features. Nicht zuletzt sollte die Preisgestaltung für Personen, die ein E-Commerce aufbauen möchten, so günstig sein, dass sich Umsätze in attraktive Gewinne verwandeln.</span></p>\n
<ol start="4">\n
<li>\n
<h3><span style="font-weight: 400;"> Unternehmensname entwerfen und Domain sichern</span></h3>\n
</li>\n
</ol>\n
<p><span style="font-weight: 400;">Wie erfolgreich man ist, wenn man sich ein E-Commerce aufbauen möchte, orientiert sich ebenso an der Markenbildung. Es ist ratsam, einen prägnanten, einprägsamen Unternehmensnamen zu wählen. Er kann in der Online-Shop-Domain auftauchen. Alternativ lässt sich die Domain mit Suchmaschinen relevanten Schlagwörtern bestücken. Um die Umsätze nicht der Konkurrenz zuzuleiten, ist es wichtig, beim Domainkauf ähnliche Schreibweisen, die auf Mitbewerber schließen lassen könnten, zu vermeiden.</span></p>\n
<ol start="5">\n
<li>\n
<h3><span style="font-weight: 400;"> Onlineshop erstellen und Zahlungsmethoden auswählen</span></h3>\n
</li>\n
</ol>\n
<p><span style="font-weight: 400;">Möchte man ein E-Commerce aufbauen, kann man auf praktische Baukasten-Systeme zurückgreifen. Sie geben die Shop-Struktur vor und erfordern bei der Online-Shop-Gestaltung nur wenig Aufwand. Außerdem sind sie so konzipiert, dass sich verschiedene Zahlungsmethoden integrieren lassen. Je breit gefächerter diese ausfallen, desto attraktiver ist der Shop. Und: Je mehr hilfreichen Content der Online-Shop in Form von Ratgebertexten und mehrwertliefernden Informationen bietet, desto besser rankt er in Suchmaschinen.</span></p>\n
<ol start="6">\n
<li>\n
<h3><span style="font-weight: 400;"> Für Rechtssicherheit sorgen</span></h3>\n
</li>\n
</ol>\n
<p><span style="font-weight: 400;">Wer einen E-Commerce aufbauen möchte, benötigt einen Gewerbeschein und muss die Geschäftstätigkeit bei der Finanzverwaltung anmelden. Dem geht die Wahl der Rechtsform – gegebenenfalls mit Unterstützung durch Steuerberater und/oder Rechtsanwalt – voraus. Gleichwohl müssen sich alle, die ein E-Commerce aufbauen, um Rechtstexte für den Webshop wie Allgemeine Geschäftsbedingungen, Datenschutzerklärung und Impressum kümmern. Eine transparente Preisauszeichnung ist essenziell, um rechtssicher ein E-Commerce aufbauen zu können.</span></p>\n
<ol start="7">\n
<li>\n
<h3><span style="font-weight: 400;"> Online-Shop publizieren und vermarkten</span></h3>\n
</li>\n
</ol>\n
<p><span style="font-weight: 400;">Der letzte Schritt für alle, die ein E-Commerce aufbauen, ist, den Online-Shop live zu schalten. Anschließend ist er mithilfe strategischer Marketing-Aktivitäten zu bewerben.</span></p>\n
<h2><span style="font-weight: 400;">Mühelos ein E-Commerce aufbauen: Das richtige Handwerkszeug</span></h2>\n
<p><span style="font-weight: 400;">Neben den grundlegenden Handlungen, die auszuführen sind, wenn man ein E-Commerce aufbauen möchte, geht es nicht ohne ausgewählte Tools. Sie helfen, die To-dos zu vereinfachen, steigern die Effizienz der unternehmerischen Aktivität und boosten Vermarktungsstrategien.</span></p>\n
<p><span style="font-weight: 400;">Diese Tools sollten beim E-Commerce aufbauen nicht fehlen:</span></p>\n
<p><span style="font-weight: 400;">– Leistungsstarkes Shop-System</span></p>\n
<p><span style="font-weight: 400;">– Analyse-Tools zur Webshop-Optimierung für Suchmaschinen</span></p>\n
<p><span style="font-weight: 400;">– Software für engmaschiges Absatz-Monitoring</span></p>\n
<p><span style="font-weight: 400;">– DSGVO-korrespondierende E-Mail-Marketing-Apps</span></p>\n
<p><span style="font-weight: 400;">– Spezialsoftware für Kundenservice</span></p>\n
<p><span style="font-weight: 400;">– Kampagnen-Planungstools</span></p>\n
<p><span style="font-weight: 400;">– GoBD-konforme Buchhaltungssoftware</span></p>\n
<h2><span style="font-weight: 400;">Know-how nutzen: Mit bewährten Praktiken E-Commerce aufbauen</span></h2>\n
<p><span style="font-weight: 400;">Wenn man ein E-Commerce aufbauen und sofort erfolgreich sein möchte, empfiehlt es sich, dem Online-Shop eine persönliche Note zu verleihen. So bleibt er nachhaltig im Gedächtnis verankert. Hochwertige Produktfotos und aussagekräftige Artikelbeschreibungen zeugen davon, dass sich der Shop-Betreiber mit seinem Sortiment ausführlich befasst hat. Dabei lautet die Devise: Die wichtigsten Informationen zuerst! Das „Cross-Selling“ genannte Verlinken ähnlicher Produkte lenkt den Fokus des Konsumenten auf die Vielfalt der breiten Produktpalette. Weiterhin lassen sich mit Upgrade-Angeboten die Umsätze erhöhen. Eine Mobile Version des Online-Shops und eine Top-Ladegeschwindigkeit sind ebenfalls ausschlaggebend.</span></p>\n
<h2><span style="font-weight: 400;">Fazit</span></h2>\n
<p><span style="font-weight: 400;">Ein E-Commerce aufbauen gleicht keinem Hexenwerk: Durchdachte Shop-Systeme stellen den passenden Rahmen. Bei der Shop-Gestaltung erweist sich die Maxime „Klasse statt Masse“ in vielen Fällen als vorteilhaft.</span></p>\n
</p>\n
\n
\n
<script>(function() {\n
\twindow.mc4wp = window.mc4wp || {\n
\t\tlisteners: [],\n
\t\tforms: {\n
\t\t\ton: function(evt, cb) {\n
\t\t\t\twindow.mc4wp.listeners.push(\n
\t\t\t\t\t{\n
\t\t\t\t\t\tevent : evt,\n
\t\t\t\t\t\tcallback: cb\n
\t\t\t\t\t}\n
\t\t\t\t);\n
\t\t\t}\n
\t\t}\n
\t}\n
})();\n
</script><!-- Mailchimp for WordPress v4.13.1 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-1" class="mc4wp-form mc4wp-form-53992 mc4wp-form-styles-builder mc4wp-ajax" method="post" data-id="53992" data-name="Blogartikel" ><div class="mc4wp-form-fields"><p>\r\n
\t<label>Jetzt unseren Newsletter abonnieren und keine News aus der Startup-Szene mehr verpassen!</label>\r\n
\t<label> \r\n
\t\t<input type="email" name="EMAIL" placeholder="Deine E-Mail Adresse" required />\r\n
</label>\r\n
</p>\r\n
<p>\r\n
\t<input type="submit" value="Registrieren" />\r\n
</p></div><label style="display: none !important;">Wenn du ein Mensch bist, lasse das Feld leer: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1786129492" /><input type="hidden" name="_mc4wp_form_id" value="53992" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-1" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->\n
\n
<div id="relatedposts">\n
<div class="section-header">\n
<h2>Ähnliche Beiträge</h2>\n
</div>\n
<ul> <h3><a href="https://www.staging.startplatz.de/erfolgreiches-e-commerce-marketing-wie-die-richtige-strategie-den-umsatz-explodieren-laesst/">Erfolgreiches E-Commerce Marketing: Wie die richtige Strategie den Umsatz explodieren lässt</a></h3>\n
<div class="media">\n
<div class="media-left">\n
<img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2025/10/Titelbild-Blogbeitrag-32-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" /> </div>\n
<div class="media-body">\n
<p>Der Kampf um Sichtbarkeit im digitalen Handel wird täglich härter. Sarah Mitchell, Geschäftsführerin eines mittelständischen Outdoor-Shops, erlebte das hautnah: Trotz qualitativer Produkte stagnierte ihr Umsatz bei knapp 200.000 Euro jährlich.\u{A0}„Wir haben alles versucht“, erinnert sie sich.\u{A0}„Social Media, Influencer-Marketing, sogar Print-Anzeigen. Doch der große Durchbruch blieb aus.“\u{A0}Erst die Zusammenarbeit mit einer spezialisierten\u{A0}Google-Ads-Agentur\u{A0}brachte den Wendepunkt: Innerhalb von […]</p>\n
</div>\n
</div>\n
<hr>\n
<h3><a href="https://www.staging.startplatz.de/cybersecurity-wird-im-bereich-e-commerce-immer-wichtiger/">Cybersecurity wird im Bereich E-Commerce immer wichtiger</a></h3>\n
<div class="media">\n
<div class="media-left">\n
<img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2025/03/Titelbild-Blogbeitrag-2-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" /> </div>\n
<div class="media-body">\n
<p>Online-Shopping ist aus dem Alltag nicht mehr wegzudenken. Man findet praktisch alles bequem von Zuhause aus, kann Produkte und Preise vergleichen und am Ende die richtige Entscheidung treffen. Riesige Konzerne wie Amazon, Otto und Zalando dominieren zwar beim Gesamtumsatz den Markt, doch auch für agile Startups ergeben sich attraktive Chancen. Mit der zunehmenden Digitalisierung wird […]</p>\n
</div>\n
</div>\n
<hr>\n
<h3><a href="https://www.staging.startplatz.de/serviceleistungen-der-hebel-im-wettbewerb/">Serviceleistungen: Der Hebel im Wettbewerb?\u{A0}</a></h3>\n
<div class="media">\n
<div class="media-left">\n
<img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/10/Titelbild-Blogbeitrag-2-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" /> </div>\n
<div class="media-body">\n
<p>E-Commerce hat dem stationären Handel schon lange Konkurrenz gemacht. Der Wettbewerb im Online-Handel ist inzwischen riesig. Viele Nischen werden von mehreren Mitbewerbern besetzt, die sich natürlich nur begrenzt über die angebotenen Produkte abgrenzen können. Umso wichtiger ist es für die einzelnen Unternehmen, einen starken Hebel zu finden. Können Serviceleistungen im E-Commerce funktionieren?</p>\n
</div>\n
</div>\n
<hr>\n
<h3><a href="https://www.staging.startplatz.de/fails-im-e-commerce-wie-du-durch-unterlassen-von-8-dingen-die-kundenzuneigung-steigern-kannst/">Fails im E-Commerce: Wie du durch Unterlassen von 8 Dingen die Kundenzuneigung steigern kannst</a></h3>\n
<div class="media">\n
<div class="media-left">\n
<img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/05/1-1-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n
<div class="media-body">\n
<p>Was Online-Händler wollen oder nicht wollen und was ihre Kunden wollen oder nicht wollen, sind häufig zwei unterschiedliche Schuhpaare. Allerdings gilt selbst im E-Commerce der altbekannte Satz: Der Kunde ist König. Du möchtest es dir von Anfang an nicht verscherzen? Dann solltest du einige typische Fails konsequent vermeiden – selbst wenn einiges davon eigentlich deiner […]</p>\n
</div>\n
</div>\n
<hr>\n
<h3><a href="https://www.staging.startplatz.de/durchstarten-im-e-commerce-6-tipps-fuer-einen-erfolgreichen-onlineshop/">Durchstarten im E-Commerce: 6 Tipps für einen erfolgreichen Onlineshop</a></h3>\n
<div class="media">\n
<div class="media-left">\n
<img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/04/Vorlage-Titelbild-Blogbeitrag-3-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n
<div class="media-body">\n
<p>Das Unternehmen ist gegründet und die Produkte sind verkaufsbereit – jetzt muss nur noch der richtige Vertriebsweg gefunden werden. Der Bereich E-Commerce bietet großen wie kleinen Unternehmen verschiedene Möglichkeiten, ihre Produkte an ihre jeweiligen Zielgruppen zu verkaufen. Eine der beliebtesten Optionen ist nach wie vor die Erstellung eines eigenen Onlineshops. Aber worauf kommt es bei […]</p>\n
</div>\n
</div>\n
<hr>\n
</ul></div>\n
\n
\n
\n
\n
<hr class="hr-section">\n
\n
\n
<div class="separator"></div>\n
\n
<div class="section-header">\n
</div>\n
<div class="section-header">\n
<h2>Kommende Events</h2>\n
<div class="btn-group pull-right">\n
<button type="button" class="btn btn-gray dropdown-toggle" data-toggle="dropdown">\n
Alle anzeigen <span class="caret"></span>\n
</button>\n
<ul class="dropdown-menu">\n
<li><a href="/events?tag=network">Network events</a></li>\n
<li><a href="/events?tag=workshop">Workshops</a></li>\n
<li><a href="/events?tag=konferenz">Conferences</a></li>\n
<li><a href="/events?tag=talk">Talks</a></li>\n
<li><a href="/events?tag=pitch">Pitch events</a></li>\n
</ul>\n
</div>\n
</div>\n
\n
\n
\n
<div class="post post-event">\n
<div class="row visible-xs-block">\n
<div class="col-xs-12">\n
<h3><a href="/event/speed-networking/">Speed Networking</a></h3>\n
</div>\n
</div>\n
<div class="row">\n
<div class="col-xs-4">\n
<a href="/event/speed-networking/">\n
<div class="calendar">\n
<img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1632746030/events/Speed%20Networking/Speed_Networking_Event_2.0.png" alt="">\n
<div class="date visible-xs">\n
<div class="day">07</div>\n
<div class="year">Aug 2026</div>\n
</div>\n
<div class="type">community-event</div>\n
</div>\n
</a>\n
</div>\n
<div class="col-xs-8">\n
<div class="post-head">\n
<h2 class="hidden-xs"><a href="/event/speed-networking/">Speed Networking</a></h2>\n
</div>\n
<div class="post-body">\n
<ul class="list-unstyled">\n
<li><i class="fa fa-clock-o fa-fw"></i>Friday, 07.08.26, 12:00 - 13:00 Uhr</li>\n
<li><i class="fa fa-map-marker fa-fw"></i>Remote per zoom call, </li>\n
<li><i class="fa fa-bullhorn fa-fw"></i> Lorenz Gräf</li>\n
</ul>\n
</div>\n
</div>\n
</div>\n
<div class="row hidden-xs">\n
<div class="col-xs-12">\n
<a href="/events?tag=remote" class="btn btn-sort sort-gray">remote</a> \n
<a href="/events?tag=startup" class="btn btn-sort sort-gray">startup</a> \n
<a href="/events?tag=networking" class="btn btn-sort sort-gray">networking</a> \n
<a href="/events?tag=netzwerk" class="btn btn-sort sort-gray">netzwerk</a> \n
<a href="/events?tag=agile-startup-methoden" class="btn btn-sort sort-gray">agile-startup-methoden</a> \n
<a href="/events?tag=digitaler-startplatz" class="btn btn-sort sort-gray">digitaler-startplatz</a> \n
\n
</div>\n
</div>\n
<div class="row">\n
<div class="col-xs-6"></div>\n
<div class="col-xs-6">\n
<a href="/event/speed-networking/" class="btn btn-green">Mehr Infos</a>\n
<a href="/event/speed-networking/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n
</div>\n
</div>\n
</div>\n
\n
<hr class="hr-section">\n
\n
\n
<div class="post post-event">\n
<div class="row visible-xs-block">\n
<div class="col-xs-12">\n
<h3><a href="/event/ai-friday-ki-community-meetup-koeln/">AI Friday Köln: KI-Community & Networking</a></h3>\n
</div>\n
</div>\n
<div class="row">\n
<div class="col-xs-4">\n
<a href="/event/ai-friday-ki-community-meetup-koeln/">\n
<div class="calendar">\n
<img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/f_auto,q_auto/v1739970908/ai-hub/Artikelbilder/1.png" alt="">\n
<div class="date visible-xs">\n
<div class="day">07</div>\n
<div class="year">Aug 2026</div>\n
</div>\n
<div class="type">ai-friday</div>\n
</div>\n
</a>\n
</div>\n
<div class="col-xs-8">\n
<div class="post-head">\n
<h2 class="hidden-xs"><a href="/event/ai-friday-ki-community-meetup-koeln/">AI Friday Köln: KI-Community & Networking</a></h2>\n
</div>\n
<div class="post-body">\n
<ul class="list-unstyled">\n
<li><i class="fa fa-clock-o fa-fw"></i>Friday, 07.08.26, 15:00 - 17:00 Uhr</li>\n
<li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ AI Hub Köln, Im Mediapark 5 50670 Köln</li>\n
<li><i class="fa fa-bullhorn fa-fw"></i> AI Hub Community</li>\n
</ul>\n
</div>\n
</div>\n
</div>\n
<div class="row hidden-xs">\n
<div class="col-xs-12">\n
<a href="/events?tag=ai" class="btn btn-sort sort-gray">ai</a> \n
<a href="/events?tag=ai-friday" class="btn btn-sort sort-gray">ai-friday</a> \n
<a href="/events?tag=startplatz-ai-hub" class="btn btn-sort sort-gray">startplatz-ai-hub</a> \n
<a href="/events?tag=koeln" class="btn btn-sort sort-gray">koeln</a> \n
<a href="/events?tag=community" class="btn btn-sort sort-gray">community</a> \n
<a href="/events?tag=meetup" class="btn btn-sort sort-gray">meetup</a> \n
\n
</div>\n
</div>\n
<div class="row">\n
<div class="col-xs-6"></div>\n
<div class="col-xs-6">\n
<a href="/event/ai-friday-ki-community-meetup-koeln/" class="btn btn-green">Mehr Infos</a>\n
<a href="/event/ai-friday-ki-community-meetup-koeln/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n
</div>\n
</div>\n
</div>\n
\n
<hr class="hr-section">\n
\n
\n
<div class="post post-event">\n
<div class="row visible-xs-block">\n
<div class="col-xs-12">\n
<h3><a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">TechTuesday deine IT-Sprechstunde</a></h3>\n
</div>\n
</div>\n
<div class="row">\n
<div class="col-xs-4">\n
<a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">\n
<div class="calendar">\n
<img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1778060076/Slyngshot_Labs-IT-Sprechstunde_Website_Vorschau-500x400-E1_a0g4gu.png" alt="">\n
<div class="date visible-xs">\n
<div class="day">11</div>\n
<div class="year">Aug 2026</div>\n
</div>\n
<div class="type">workshop</div>\n
</div>\n
</a>\n
</div>\n
<div class="col-xs-8">\n
<div class="post-head">\n
<h2 class="hidden-xs"><a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">TechTuesday deine IT-Sprechstunde</a></h2>\n
</div>\n
<div class="post-body">\n
<ul class="list-unstyled">\n
<li><i class="fa fa-clock-o fa-fw"></i>Tuesday, 11.08.26, 09:00 - 18:00 Uhr</li>\n
<li><i class="fa fa-map-marker fa-fw"></i>Remote, Im Mediapark 5, 50670 Köln</li>\n
</ul>\n
</div>\n
</div>\n
</div>\n
<div class="row hidden-xs">\n
<div class="col-xs-12">\n
<a href="/events?tag=startplatz" class="btn btn-sort sort-gray">startplatz</a> \n
<a href="/events?tag=workshop" class="btn btn-sort sort-gray">workshop</a> \n
<a href="/events?tag=sprechstunde" class="btn btn-sort sort-gray">sprechstunde</a> \n
\n
</div>\n
</div>\n
<div class="row">\n
<div class="col-xs-6"></div>\n
<div class="col-xs-6">\n
<a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/" class="btn btn-green">Mehr Infos</a>\n
<a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n
</div>\n
</div>\n
</div>\n
\n
<hr class="hr-section">\n
\n
<div class="separator quadruple"></div>\n
\n
</div>\n
<div class="col-xs-12 col-md-4 page-aside">\n
\n
\n
\n
\n
<style>\r\n
.single {\r\n
padding: 1px 30px 14px;\r\n
margin-top: 0px;\r\n
background: #525459;\r\n
border: 0px solid #f0f0f0; }\r\n
.single ul {\r\n
margin-bottom: 0; }\r\n
.single li a {\r\n
color: #ffffff;\r\n
font-size: 14px;\r\n
font-weight: bold;\r\n
text-transform: uppercase;\r\n
border-bottom: 1px solid #f0f0f0;\r\n
line-height: 32px;\r\n
display: block;\r\n
text-decoration: none; }\r\n
.single li a:hover {\r\n
color: #7ab800; }\r\n
.single li:last-child a {\r\n
border-bottom: 0px; }\r\n
</style>\r\n
<div class="row">\r\n
<div class="single category">\r\n
<div class="section-header">\r\n
\t\t<center><h2 style="color: #ffffff;">Kategorien</h2></center>\r\n
</div>\r\n
\t\t<ul class="list-unstyled">\r\n
\t\t\t<li><a href="https://www.startplatz.de/blog" title="">Alle Blogbeiträge </a></li>\r\n
\t\t\t<li><a href="https://www.startplatz.de/category/erfolgsgeschichten/" title="">Erfolgsgeschichten</a></li>\r\n
\t\t\t<li><a href="https://www.startplatz.de/category/accelerator/" title="">Accelerator </a></li>\r\n
<li><a href="https://www.startplatz.de/category/success-story/" title="">Success Stories </a></li>\r\n
\t\t\t<li><a href="https://www.startplatz.de/category/community/" title="">Community </a></li>\r\n
\t\t\t<li><a href="https://www.startplatz.de/category/corporate-services/" title="">Corporate Services </a></li>\r\n
\t\t\t<li><a href="https://www.startplatz.de/category/rheinland-pitch/" title="">Rheinland-Pitch </a></li>\r\n
\t\t\t<li><a href="https://www.startplatz.de/category/aktuelle-trends/" title="">Aktuelle Trends </a></li>\r\n
\t\t\t<li><a href="https://www.startplatz.de/category/veranstaltungen/" title="">Events </a></li>\r\n
\t\t\t<li><a href="https://www.startplatz.de/category/news/" title="">News </a></li>\r\n
\t\t</ul>\r\n
</div>\r\n
</div>\n
\n
<div class="separator"></div>\n
<div class="section-header">\n
<form role="search" method="get" class="search-form" action="https://www.staging.startplatz.de/">\n
\t\t\t\t<label>\n
\t\t\t\t\t<span class="screen-reader-text">Suchen nach:</span>\n
\t\t\t\t\t<input type="search" class="search-field" placeholder="Suchen\u{A0}…" value="" name="s" />\n
\t\t\t\t</label>\n
\t\t\t\t<input type="submit" class="search-submit" value="Suchen" />\n
\t\t\t</form></div>\n
\n
\n
\n
\n
<div class="separator"></div>\n
<div class="section-header">\n
<h2>Neueste Beiträge</h2>\n
</div>\n
<div class="tweet">\n
\n
<div class="media">\n
<div class="media-left">\n
<img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-2-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n
<div class="media-body">\n
<a href="https://www.staging.startplatz.de/10-vorteile-der-nutzung-von-cloud-speicher/">10 Vorteile der Nutzung von Cloud-Speicher</a> <br> 7. August </div>\n
\n
</div>\n
\n
<div class="media">\n
<div class="media-left">\n
<img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-1-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n
<div class="media-body">\n
<a href="https://www.staging.startplatz.de/ki-inhalte-richtig-kennzeichnen-was-unternehmen-jetzt-wissen-muessen/">KI-Inhalte richtig kennzeichnen: Was Unternehmen jetzt wissen müssen</a> <br> 6. August </div>\n
\n
</div>\n
\n
<div class="media">\n
<div class="media-left">\n
<img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n
<div class="media-body">\n
<a href="https://www.staging.startplatz.de/vom-mvp-zur-professionellen-digitalen-infrastruktur-was-startups-in-welcher-wachstumsphase-brauchen/">Vom MVP zur professionellen digitalen Infrastruktur: Was Startups in welcher Wachstumsphase brauchen</a> <br> 5. August </div>\n
\n
</div>\n
\n
<div class="media">\n
<div class="media-left">\n
<img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-19-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n
<div class="media-body">\n
<a href="https://www.staging.startplatz.de/barrierefreiheit-fuer-websites-ist-seit-juni-2025-pflicht-robin-oehler-erklaert-was-unternehmen-jetzt-tun-muessen/">Barrierefreiheit für Websites ist seit Juni 2025 Pflicht: Robin Oehler erklärt, was Unternehmen jetzt tun müssen</a> <br> 5. August </div>\n
\n
</div>\n
\n
<div class="media">\n
<div class="media-left">\n
<img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/07/Titelbild-Blogbeitrag-Blog-Website-18-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n
<div class="media-body">\n
<a href="https://www.staging.startplatz.de/wie-optimieren-startups-ihr-e-mail-marketing/">Wie optimieren Startups ihr E-Mail-Marketing?</a> <br> 16. Juli </div>\n
\n
</div>\n
\n
</div>\n
\n
<div class="banner text-white tarife">\r\n
<div class="banner-content">\r\n
<h2>Community Membership</h2>\r\n
\r\n
<hr class="hr-white" />\r\n
\r\n
<h4>\r\n
Werde Teil der <b>größten Startup Community im Rheinland\r\n
<br><br>\r\n
<i>Bereits ab 10 €/Monat!</i></b>\r\n
<!--Jetzt 14 Tage kostenlos testen!-->\r\n
</h4>\r\n
\r\n
<a class="btn btn-transparent hover-black" href="/community-membership/">Jetzt informieren!</a>\r\n
\r\n
</div>\r\n
</div>\n
\n
<div class="banner grunderstipendium_s text-white">\r\n
<div class="banner-content">\r\n
<h2>Gastbeiträge</h2>\r\n
\r\n
<hr class="hr-white" />\r\n
\r\n
„Du schreibst interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content auf unserem Blog präsentieren? \r\n
<a class="btn btn-transparent" href="mailto:marketing@startplatz.de?subject=Gastbeitrag%20STARTPLATZ">Kontaktiere uns!</a>\r\n
\r\n
</div>\r\n
</div>\n
\n
\n
<div class="banner bg-white">\n
<div class="banner-content">\n
<h2>Konferenzräume mieten</h2>\n
<hr class="hr-green">\n
<p class="text-gray">Durch klicken Standort wählen.</p>\n
<a href="/koeln-tagungsraeume-und-konferenzraeume" class="btn btn-green">Köln</a>\n
<a href="/duesseldorf-tagungsraeume-und-konferenzraeume" class="btn btn-green">Düsseldorf</a>\n
</div>\n
</div>\n
\n
<div class="separator"></div>\n
<div class="section-header">\n
<h2>Latest tweets</h2>\n
</div>\n
<div class="tweet">\n
<h3>STARTPLATZ</h3>\n
<a class="twitter-timeline" href="https://twitter.com/STARTPLATZ" data-widget-id="604687445137993728">Tweets von @STARTPLATZ </a>\n
<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
\n
\n
\n
\n
\n
\n
\n
<footer>\n
<div class="startplatz-footer">\n
<div class="container">\n
<div class="row">\n
<div class="newsletter col-xs-12 col-md-8">\n
<div class="section-header">\n
<h2>Newsletter</h2>\n
</div>\n
<p>Immer auf dem Laufenden bleiben?<br>Erhalte regelmäßig alle News aus dem STARTPLATZ, zu Workshops und Events.</p>\n
\n
<!-- Begin MailChimp Signup Form -->\n
<div id="mc_embed_signup">\n
<form id="mc-embedded-subscribe-form" class="validate" action="https://startplatz.us5.list-manage.com/subscribe?u=8a2b498caca4323b774191382&id=be73f77d94" method="post" name="mc-embedded-subscribe-form" novalidate="" target="_blank">\n
<div id="mc_embed_signup_scroll form-group email-wrapper">\n
<button type="submit" class="btn btn-green">Hier Abonnieren</button>\n
<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n
<div style="position: absolute; left: -5000px;"><input tabindex="-1" name="b_8a2b498caca4323b774191382_51dae9d56a" type="text" value="" /></div>\n
<div class="clear"></div>\n
</div>\n
</form></div>\n
<!--End mc_embed_signup-->\n
\n
</div>\n
<div class="social col-xs-12 col-md-4">\n
<div class="section-header">\n
<h2>Folge uns</h2>\n
</div>\n
<p>Folge uns auf Facebook, Twitter oder Instagram</p>\n
<ul class="icons-list list-inline list-unstyled">\n
<li><a target="_blank" href="https://www.facebook.com/startplatz"><i class="fa fa-facebook fa-4x"></i></a></li>\n
<li><a target="_blank" href="https://twitter.com/startplatz"><i class="fa fa-twitter fa-4x"></i></a> </li>\n
<li><a target="_blank" href="https://instagram.com/startplatz/"><i class="fa fa-instagram fa-4x"></i></a> </li>\n
<!-- <li><a href="blog.html"><i class="fa fa-wordpress fa-4x"></i></a></li> -->\n
</ul>\n
<div class="pe-richsnippets"></div>\n
<script type="text/javascript" src="https://www.provenexpert.com/widget/richsnippet.js?u=1HQBkRmo1xQpmqGB1xmA5DGAlMwpkxQZ&v=2" async></script>\n
</div>\n
</div>\n
<div class="row row-equal">\n
<div class="footer-menu col-md-8 visible-md visible-lg">\n
<div class="row">\n
<div class="col-xs-4">\n
<div class="section-header">\n
<h3>STARTPLATZ</h3>\n
</div>\n
<ul class="list-unstyled list-sm">\n
<li><a href="/kontakt-aufnehmen">Kontakt</a></li>\n
<li><a href="/pressebereich">Presse</a></li>\n
<li><a href="/jobs">Jobs</a></li>\n
<li><a href="/standorte">Standorte</a></li>\n
</ul>\n
</div>\n
<div class="col-xs-4">\n
<div class="section-header">\n
<h3>Über diese Website</h3>\n
</div>\n
<ul class="list-unstyled list-sm">\n
<li><a href="/wlan-am-startplatz-koeln">WLAN am STARTPLATZ Koeln</a></li>\n
<li><a href="/startplatz-archiv">Archiv</a></li>\n
<li><a href="/startplatz-agb">AGB</a></li>\n
<li><a href="/impressum">Impressum</a></li>\n
<li><a href="/datenschutz">Datenschutz</a></li>\n
</ul>\n
</div>\n
<div class="col-xs-4">\n
<div class="section-header">\n
<h3>Top Themen</h3>\n
</div>\n
<ul class="list-unstyled list-sm">\n
<li><a href="/coworking-koeln"><span class="fas fa-long-arrow-alt-right mr-2"></span>Coworking Köln</a></li>\n
<li><a href="/coworking-duesseldorf"><span class="fas fa-long-arrow-alt-right mr-2"></span>Coworking Düsseldorf</a></li>\n
<li><a href="/konferenzraum"><span class="fas fa-long-arrow-alt-right mr-2"></span>Konferenzraum mieten in Köln</a></li>\n
<li><a href="/duesseldorf-tagungsraeume-und-konferenzraeume/"><span class="fas fa-long-arrow-alt-right mr-2"></span>Konferenzraum mieten in Düsseldorf</a></li>\n
<li><a href="/startup-wiki/business-model-canvas"><span class="fas fa-long-arrow-alt-right mr-2"></span>Business Model Canvas</a></li>\n
<li><a href="/accelerator/"><span class="fas fa-long-arrow-alt-right mr-2"></span>STARTPLATZ Accelerator</a></li>\n
<li><a href="/corporate-innovation-page"><span class="fas fa-long-arrow-alt-right mr-2"></span>Corporate Innovation</a></li>\n
<li><a href="/startup-wiki/pitch"><span class="fas fa-long-arrow-alt-right mr-2"></span>Pitch</a></li>\n
<li><a href="/projektbuero-mieten"><span class="fas fa-long-arrow-alt-right mr-2"></span>Projektbüro mieten</a></li>\n
<li><a href="/meetingraeume-mieten"><span class="fas fa-long-arrow-alt-right mr-2"></span>Meetingräume mieten</a></li>\n
<li><a href="/coworker-werden"><span class="fas fa-long-arrow-alt-right mr-2"></span>Coworker werden</a></li>\n
<li><a href="/startup-membership"><span class="fas fa-long-arrow-alt-right mr-2"></span>Startup Firmenmitgliedschaft</a></li>\n
<li><a href="/karriere"><span class="fas fa-long-arrow-alt-right mr-2"></span>Startup Jobs am STARTPLATZ</a></li>\n
<li><a href="/digital-speed-networking"><span class="fas fa-long-arrow-alt-right mr-2"></span>Speed Networking</a></li>\n
<li><a href="/open-accelerator"><span class="fas fa-long-arrow-alt-right mr-2"></span>Inkubator</a></li>\n
<li><a href="/benefits/perks"><span class="fas fa-long-arrow-alt-right mr-2"></span>Software für Startups</a></li>\n
<li><a href="/startup-wiki"><span class="fas fa-long-arrow-alt-right mr-2"></span>Startup Wiki</a></li>\n
<li><a href="/sprechstunden"><span class="fas fa-long-arrow-alt-right mr-2"></span>Sprechstunden</a></li>\n
<li><a href="/mentoring"><span class="fas fa-long-arrow-alt-right mr-2"></span>Mentorinnen und Mentoren</a></li>\n
</ul>\n
</div>\n
</div>\n
</div>\n
<div class="kontakt col-xs-12 col-md-4">\n
<div class="content-wrapper">\n
<div class="section-header">\n
<h2 class="visible-sm visible-xs">Kontakt</h2>\n
<h3 class="visible-md visible-lg">Kontakt</h3>\n
</div>\n
<div class="row">\n
<div class="col-xs-6">\n
<p class="address city">Köln</p>\n
<p class="address">Im Mediapark 5 <br>50670 Köln</p>\n
<p class="address">info@startplatz.de</p>\n
<p class="address">+49 221 975 802 00</p>\n
</div>\n
<div class="col-xs-6">\n
<p class="address city">Düsseldorf</p>\n
<p class="address">Speditionstraße 15a <br>40221 Düsseldorf</p>\n
<p class="address">info@startplatz.de</p>\n
<p class="address">+49 211 936 725 20</p>\n
</div>\n
</div>\n
</div>\n
</div>\n
</div>\n
<div class="copyrights" style="color: black;">\n
© Copyright Startplatz 2026\n
</div>\n
</div>\n
</div>\n
</footer>\n
<link rel="stylesheet" type="text/css" href="/wp-includes/css/cookieconsent.min.css" />\n
<script src="/wp-includes/js/cookieconsent.min.js" defer></script>\n
<script>\n
window.addEventListener("load", function(){\n
window.cookieconsent.initialise({\n
"palette": {\n
"popup": {\n
"background": "#edeff5",\n
"text": "#838391"\n
},\n
"button": {\n
"background": "#4b81e8"\n
}\n
},\n
"content": {\n
"message": "Um unsere Webseite für Sie optimal zu gestalten und fortlaufend verbessern zu können, verwenden wir Cookies. Durch die weitere Nutzung der Webseite stimmen Sie der Verwendung von Cookies zu. Weitere Informationen zu Cookies erhalten Sie in unserer Datenschutzerklärung.",\n
"dismiss": "Akzeptieren",\n
"link": "Mehr Informationen",\n
"href": "https://www.startplatz.de/datenschutz"\n
}\n
})\n
});\n
</script>\n
\n
\n
<!-- wp_footer starts -->\n
<script type="speculationrules">\n
{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/startplatz/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}\n
</script>\n
<script async>(function(s,u,m,o,j,v){j=u.createElement(m);v=u.getElementsByTagName(m)[0];j.async=1;j.src=o;j.dataset.sumoSiteId='39f60b00513044004a8fe0004ce6fc0099bffb000c2cd200cfc8f4006d6fae00';j.dataset.sumoPlatform='wordpress';v.parentNode.insertBefore(j,v)})(window,document,'script','//load.sumome.com/');</script> <script type="application/javascript">\r\n
const ajaxURL = "https://www.staging.startplatz.de/wp-admin/admin-ajax.php";\r\n
\r\n
function sumo_add_woocommerce_coupon(code) {\r\n
jQuery.post(ajaxURL, {\r\n
action: 'sumo_add_woocommerce_coupon',\r\n
code: code,\r\n
});\r\n
}\r\n
\r\n
function sumo_remove_woocommerce_coupon(code) {\r\n
jQuery.post(ajaxURL, {\r\n
action: 'sumo_remove_woocommerce_coupon',\r\n
code: code,\r\n
});\r\n
}\r\n
\r\n
function sumo_get_woocommerce_cart_subtotal(callback) {\r\n
jQuery.ajax({\r\n
method: 'POST',\r\n
url: ajaxURL,\r\n
dataType: 'html',\r\n
data: {\r\n
action: 'sumo_get_woocommerce_cart_subtotal',\r\n
},\r\n
success: function (subtotal) {\r\n
return callback(null, subtotal);\r\n
},\r\n
error: function (err) {\r\n
return callback(err, 0);\r\n
}\r\n
});\r\n
}\r\n
</script>\r\n
<script>(function() {function maybePrefixUrlField () {\n
const value = this.value.trim()\n
if (value !== '' && value.indexOf('http') !== 0) {\n
this.value = 'http://' + value\n
}\n
}\n
\n
const urlFields = document.querySelectorAll('.mc4wp-form input[type="url"]')\n
for (let j = 0; j < urlFields.length; j++) {\n
urlFields[j].addEventListener('blur', maybePrefixUrlField)\n
}\n
})();</script><script async data-wp-strategy="async" fetchpriority="low" id="comment-reply-js" src="https://www.staging.startplatz.de/wp-includes/js/comment-reply.min.js?ver=7.0.2"></script>\n
<script id="mc4wp-forms-api-js" defer src="https://www.staging.startplatz.de/wp-content/plugins/mailchimp-for-wp/assets/js/forms.js?ver=4.13.1"></script>\n
<script id="mc4wp-ajax-forms-js-extra">\n
var mc4wp_ajax_vars = {"loading_character":"\u2022","ajax_url":"https://www.staging.startplatz.de/wp-admin/admin-ajax.php?action=mc4wp-form","error_text":"Leider ist ein Fehler aufgetreten. "};\n
//# sourceURL=mc4wp-ajax-forms-js-extra\n
</script>\n
<script id="mc4wp-ajax-forms-js" src="https://www.staging.startplatz.de/wp-content/plugins/mc4wp-premium/ajax-forms/assets/js/ajax-forms.min.js?ver=4.5.4"></script>\n
<script id="wp-emoji-settings" type="application/json">\n
{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://www.staging.startplatz.de/wp-includes/js/wp-emoji-release.min.js?ver=7.0.2"}}\n
</script>\n
<script type="module">\n
/*! This file is auto-generated */\n
const a=JSON.parse(document.getElementById("wp-emoji-settings").textContent),o=(window._wpemojiSettings=a,"wpEmojiSettingsSupports"),s=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const a=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===a[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,a){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!a(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,a){let r;const o=(r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),s=(o.textBaseline="top",o.font="600 32px Arial",{});return e.forEach(e=>{s[e]=t(o,e,n,a)}),s}function r(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}a.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),c.toString(),p.toString()].join(",")+"));",a=new Blob([e],{type:"text/javascript"});const r=new Worker(URL.createObjectURL(a),{name:"wpTestEmojiSupports"});return void(r.onmessage=e=>{i(n=e.data),r.terminate(),t(n)})}catch(e){}i(n=f(s,u,c,p))}t(n)}).then(e=>{for(const n in e)a.supports[n]=e[n],a.supports.everything=a.supports.everything&&a.supports[n],"flag"!==n&&(a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&a.supports[n]);var t;a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&!a.supports.flag,a.supports.everything||((t=a.source||{}).concatemoji?r(t.concatemoji):t.wpemoji&&t.twemoji&&(r(t.twemoji),r(t.wpemoji)))});\n
//# sourceURL=https://www.staging.startplatz.de/wp-includes/js/wp-emoji-loader.min.js\n
</script>\n
<!-- wp_footer ends -->\n
<!-- startplatz default js starts -->\n
<script type='text/javascript' src='/wp-content/themes/startplatz/scripts/jquery.js?ver=2016-4711'></script>\n
<script type='text/javascript' src='/wp-content/themes/startplatz/scripts/bootstrap.min.js?ver=2016-4711'></script>\n
<!-- startplatz default js ends -->\n
\n
\n
<!-- START of Symfony Web Debug Toolbar --><div class="sf-toolbar sf-toolbar-opened" role="region" aria-label="Symfony Web Debug Toolbar" data-frankenphp-hot-reload-preserve> <div id="sfwdtfacb5c"> <div id="sfToolbarClearer-facb5c" class="sf-toolbar-clearer"></div><div id="sfToolbarMainContent-facb5c" class="sf-toolbarreset notranslate clear-fix" data-no-turbolink data-turbo="false"> <div class="sf-toolbar-block sf-toolbar-block-request sf-toolbar-status-normal " > <a href="https://www.staging.startplatz.de/_profiler/facb5c?panel=request"> <div class="sf-toolbar-icon"> <svg xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Symfony" width="24" height="24" viewBox="0 0 24 24"><path fill="currentColor" d="M12 .9C5.8.9.9 5.8.9 12a11 11 0 1 0 22.2 0A11 11 0 0 0 12 .9zm6.5 6c-.6 0-.9-.3-.9-.8 0-.2 0-.4.2-.6l.2-.4c0-.3-.5-.4-.6-.4-1.8.1-2.3 2.5-2.7 4.4l-.2 1c1 .2 1.8 0 2.2-.3.6-.4-.2-.7-.1-1.2.1-.3.5-.5.7-.6.5 0 .7.5.7.9 0 .7-1 1.8-3 1.8l-.6-.1-.6 2.4c-.4 1.6-.8 3.8-2.4 5.7-1.4 1.7-2.9 1.9-3.5 1.9-1.2 0-1.9-.6-2-1.5 0-.8.7-1.3 1.2-1.3.6 0 1.1.5 1.1 1s-.2.6-.4.6c-.1.1-.3.2-.3.4 0 .1.1.3.4.3.5 0 .8-.3 1.1-.5 1.2-.9 1.6-2.7 2.2-5.7l.1-.7.7-3.2c-.8-.6-1.3-1.4-2.4-1.7-.6-.1-1.1.1-1.5.5-.4.5-.2 1.1.2 1.5l.7.6c.7.8 1.2 1.6 1 2.5-.3 1.5-2 2.6-4 1.9-1.8-.6-2-1.8-1.8-2.5.2-.6.6-.7 1.1-.6.5.2.6.7.6 1.2l-.1.3c-.2.1-.3.3-.3.4-.1.4.4.6.7.7.7.3 1.6-.2 1.8-.8a1 1 0 0 0-.4-1.1l-.7-.8c-.4-.4-1.1-1.4-.7-2.6.1-.5.4-.9.7-1.3a4 4 0 0 1 2.8-.6c1.2.4 1.8 1.1 2.6 1.8.5-1.2 1-2.4 1.8-3.5.9-.9 1.9-1.6 3.1-1.7 1.3.2 2.2.7 2.2 1.6 0 .4-.2 1.1-.9 1.1z"/></svg> <span class="sf-toolbar-value sf-toolbar-ajax-request-counter"> Loading… </span> </div> </a> <div class="sf-toolbar-info"> <div class="sf-toolbar-info-piece"> <b>Loading the web debug toolbar…</b> </div> <div class="sf-toolbar-info-piece"> Attempt #<span id="sfLoadCounter-facb5c"></span> </div> <div class="sf-toolbar-info-piece"> <b> <button class="sf-cancel-button" type="button" id="sfLoadCancel-facb5c" title="Cancel loading">Cancel</button> </b> </div> </div></div> <button class="sf-toolbar-toggle-button" type="button" id="sfToolbarToggleButton-facb5c" accesskey="D" aria-expanded="true" aria-controls="sfToolbarMainContent-facb5c" aria-label="Toggle Symfony Toolbar"> <i class="sf-toolbar-icon-opened" title="Close Toolbar"><svg xmlns="http://www.w3.org/2000/svg" data-icon-name="icon-tabler-x" width="24" height="24" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" fill="none" stroke-linecap="round" stroke-linejoin="round"> <path stroke="none" d="M0 0h24v24H0z" fill="none"></path> <line x1="18" y1="6" x2="6" y2="18"></line> <line x1="6" y1="6" x2="18" y2="18"></line></svg></i> <i class="sf-toolbar-icon-closed" title="Open Toolbar"><svg xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Symfony" width="24" height="24" viewBox="0 0 24 24"><path fill="currentColor" d="M12 .9C5.8.9.9 5.8.9 12a11 11 0 1 0 22.2 0A11 11 0 0 0 12 .9zm6.5 6c-.6 0-.9-.3-.9-.8 0-.2 0-.4.2-.6l.2-.4c0-.3-.5-.4-.6-.4-1.8.1-2.3 2.5-2.7 4.4l-.2 1c1 .2 1.8 0 2.2-.3.6-.4-.2-.7-.1-1.2.1-.3.5-.5.7-.6.5 0 .7.5.7.9 0 .7-1 1.8-3 1.8l-.6-.1-.6 2.4c-.4 1.6-.8 3.8-2.4 5.7-1.4 1.7-2.9 1.9-3.5 1.9-1.2 0-1.9-.6-2-1.5 0-.8.7-1.3 1.2-1.3.6 0 1.1.5 1.1 1s-.2.6-.4.6c-.1.1-.3.2-.3.4 0 .1.1.3.4.3.5 0 .8-.3 1.1-.5 1.2-.9 1.6-2.7 2.2-5.7l.1-.7.7-3.2c-.8-.6-1.3-1.4-2.4-1.7-.6-.1-1.1.1-1.5.5-.4.5-.2 1.1.2 1.5l.7.6c.7.8 1.2 1.6 1 2.5-.3 1.5-2 2.6-4 1.9-1.8-.6-2-1.8-1.8-2.5.2-.6.6-.7 1.1-.6.5.2.6.7.6 1.2l-.1.3c-.2.1-.3.3-.3.4-.1.4.4.6.7.7.7.3 1.6-.2 1.8-.8a1 1 0 0 0-.4-1.1l-.7-.8c-.4-.4-1.1-1.4-.7-2.6.1-.5.4-.9.7-1.3a4 4 0 0 1 2.8-.6c1.2.4 1.8 1.1 2.6 1.8.5-1.2 1-2.4 1.8-3.5.9-.9 1.9-1.6 3.1-1.7 1.3.2 2.2.7 2.2 1.6 0 .4-.2 1.1-.9 1.1z"/></svg></i> </button></div> </div> <link rel="stylesheet" nonce="36ff9393957aacb19a55b437ff193f9a" href="https://www.staging.startplatz.de/_wdt/styles" /> <script nonce="ac500f4c3dc08e0dfb6298b9c3ed0b5e">/*<![CDATA[*/ if (typeof Sfjs === 'undefined' || typeof Sfjs.loadToolbar === 'undefined') { Sfjs = (function() { "use strict"; if ('classList' in document.documentElement) { var hasClass = function (el, cssClass) { return el.classList.contains(cssClass); }; var removeClass = function(el, cssClass) { el.classList.remove(cssClass); }; var addClass = function(el, cssClass) { el.classList.add(cssClass); }; var toggleClass = function(el, cssClass) { el.classList.toggle(cssClass); }; } else { var hasClass = function (el, cssClass) { return el.className.match(new RegExp('\\b' + cssClass + '\\b')); }; var removeClass = function(el, cssClass) { el.className = el.className.replace(new RegExp('\\b' + cssClass + '\\b'), ' '); }; var addClass = function(el, cssClass) { if (!hasClass(el, cssClass)) { el.className += " " + cssClass; } }; var toggleClass = function(el, cssClass) { hasClass(el, cssClass) ? removeClass(el, cssClass) : addClass(el, cssClass); }; } var noop = function() {}; var profilerStorageKey = 'symfony/profiler/'; var addEventListener; var el = document.createElement('div'); if (!('addEventListener' in el)) { addEventListener = function (element, eventName, callback) { element.attachEvent('on' + eventName, callback); }; } else { addEventListener = function (element, eventName, callback) { element.addEventListener(eventName, callback, false); }; } var request = function(url, onSuccess, onError, payload, options, tries) { url = new URL(url); url.searchParams.set('XDEBUG_IGNORE', '1'); url = url.toString(); var xhr = window.XMLHttpRequest ? new XMLHttpRequest() : new ActiveXObject('Microsoft.XMLHTTP'); options = options || {}; options.retry = options.retry || false; tries = tries || 1; /* this delays for 125, 375, 625, 875, and 1000, ... */ var delay = tries < 5 ? (tries - 0.5) * 250 : 1000; xhr.open(options.method || 'GET', url, true); xhr.setRequestHeader('X-Requested-With', 'XMLHttpRequest'); xhr.onreadystatechange = function(state) { if (4 !== xhr.readyState) { return null; } if (xhr.status == 404 && options.retry && !options.stop) { setTimeout(function() { if (options.stop) { return; } request(url, onSuccess, onError, payload, options, tries + 1); }, delay); return null; } if (200 === xhr.status) { (onSuccess || noop)(xhr); } else { (onError || noop)(xhr); } }; if (options.onSend) { options.onSend(tries); } xhr.send(payload || ''); }; var getPreference = function(name) { if (!window.localStorage) { return null; } return localStorage.getItem(profilerStorageKey + name); }; var setPreference = function(name, value) { if (!window.localStorage) { return null; } localStorage.setItem(profilerStorageKey + name, value); }; var requestStack = []; var extractHeaders = function(xhr, stackElement) { /* Here we avoid to call xhr.getResponseHeader in order to */ /* prevent polluting the console with CORS security errors */ var allHeaders = xhr.getAllResponseHeaders(); var ret; if (ret = allHeaders.match(/^x-debug-token:\s+(.*)$/im)) { stackElement.profile = ret[1]; } if (ret = allHeaders.match(/^x-debug-token-link:\s+(.*)$/im)) { stackElement.profilerUrl = ret[1]; } if (ret = allHeaders.match(/^Symfony-Debug-Toolbar-Replace:\s+(.*)$/im)) { stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === ret[1]; } }; var successStreak = 4; var pendingRequests = 0; var renderAjaxRequests = function() { var requestCounter = document.querySelector('.sf-toolbar-ajax-request-counter'); if (!requestCounter) { return; } requestCounter.textContent = requestStack.length; var infoSpan = document.querySelector(".sf-toolbar-ajax-info"); if (infoSpan) { infoSpan.textContent = requestStack.length + ' AJAX request' + (requestStack.length !== 1 ? 's' : ''); } var ajaxToolbarPanel = document.querySelector('.sf-toolbar-block-ajax'); if (requestStack.length) { ajaxToolbarPanel.style.display = ''; } else { ajaxToolbarPanel.style.display = 'none'; } if (pendingRequests > 0) { addClass(ajaxToolbarPanel, 'sf-ajax-request-loading'); } else if (successStreak < 4) { addClass(ajaxToolbarPanel, 'sf-toolbar-status-red'); removeClass(ajaxToolbarPanel, 'sf-ajax-request-loading'); } else { removeClass(ajaxToolbarPanel, 'sf-ajax-request-loading'); removeClass(ajaxToolbarPanel, 'sf-toolbar-status-red'); } }; var startAjaxRequest = function(index) { var tbody = document.querySelector('.sf-toolbar-ajax-request-list'); if (!tbody) { return; } var nbOfAjaxRequest = tbody.rows.length; if (nbOfAjaxRequest >= 100) { tbody.deleteRow(0); } var request = requestStack[index]; pendingRequests++; var row = document.createElement('tr'); request.DOMNode = row; var requestNumberCell = document.createElement('td'); requestNumberCell.textContent = index + 1; row.appendChild(requestNumberCell); var profilerCell = document.createElement('td'); profilerCell.textContent = 'n/a'; row.appendChild(profilerCell); var methodCell = document.createElement('td'); methodCell.textContent = request.method; row.appendChild(methodCell); var typeCell = document.createElement('td'); typeCell.textContent = request.type; row.appendChild(typeCell); var statusCodeCell = document.createElement('td'); var statusCode = document.createElement('span'); statusCode.textContent = 'n/a'; statusCodeCell.appendChild(statusCode); row.appendChild(statusCodeCell); var pathCell = document.createElement('td'); pathCell.className = 'sf-ajax-request-url'; if ('GET' === request.method) { var pathLink = document.createElement('a'); pathLink.setAttribute('href', request.url); pathLink.textContent = request.url; pathCell.appendChild(pathLink); } else { pathCell.textContent = request.url; } pathCell.setAttribute('title', request.url); row.appendChild(pathCell); var durationCell = document.createElement('td'); durationCell.className = 'sf-ajax-request-duration'; durationCell.textContent = 'n/a'; row.appendChild(durationCell); request.liveDurationHandle = setInterval(function() { durationCell.textContent = (new Date() - request.start) + ' ms'; }, 100); row.className = 'sf-ajax-request sf-ajax-request-loading'; tbody.insertBefore(row, null); var toolbarInfo = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); toolbarInfo.scrollTop = toolbarInfo.scrollHeight; renderAjaxRequests(); }; var finishAjaxRequest = function(index) { var request = requestStack[index]; clearInterval(request.liveDurationHandle); if (!request.DOMNode) { return; } if (request.toolbarReplace && !request.toolbarReplaceFinished && request.profile) { /* Flag as complete because finishAjaxRequest can be called multiple times. */ request.toolbarReplaceFinished = true; /* Search up through the DOM to find the toolbar's container ID. */ for (var elem = request.DOMNode; elem && elem !== document; elem = elem.parentNode) { if (elem.id.match(/^sfwdt/)) { Sfjs.loadToolbar(elem.id.replace(/^sfwdt/, ''), request.profile); break; } } } if (pendingRequests > 0) { pendingRequests--; } var row = request.DOMNode; /* Unpack the children from the row */ var profilerCell = row.children[1]; var methodCell = row.children[2]; var statusCodeCell = row.children[4]; var statusCodeElem = statusCodeCell.children[0]; var durationCell = row.children[6]; if (request.error) { row.className = 'sf-ajax-request sf-ajax-request-error'; methodCell.className = 'sf-ajax-request-error'; successStreak = 0; } else { row.className = 'sf-ajax-request sf-ajax-request-ok'; successStreak++; } if (request.statusCode) { if (request.statusCode < 300) { statusCodeElem.setAttribute('class', 'sf-toolbar-status'); } else if (request.statusCode < 400) { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-yellow'); } else { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red'); } statusCodeElem.textContent = request.statusCode; } else { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red'); } if (request.duration) { durationCell.textContent = request.duration + ' ms'; } if (request.profilerUrl) { profilerCell.textContent = ''; var profilerLink = document.createElement('a'); profilerLink.setAttribute('href', request.profilerUrl); profilerLink.textContent = request.profile; profilerCell.appendChild(profilerLink); } renderAjaxRequests(); }; if (window.EventSource) { var oldEventSource = window.EventSource; function patchedEventSource(url, options) { var es = new oldEventSource(url, options); if (!url.toString().match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: 'GET', type: 'event-stream', start: new Date() }; var idx = requestStack.push(stackElement) - 1; startAjaxRequest(idx); addEventListener(es, 'error', function () { stackElement.error = true; finishAjaxRequest(idx); }); addEventListener(es, 'open', function () { stackElement.statusCode = 200; stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = true; }); addEventListener(es, 'symfony:debug:started', function (event) { var items = event.data.split('\n'); stackElement.profile = items[0]; stackElement.profilerUrl = items[1]; }); addEventListener(es, 'symfony:debug:error', function (event) { stackElement.error = true; stackElement.statusCode = event.data; finishAjaxRequest(idx); }); addEventListener(es, 'symfony:debug:finished', function () { stackElement.duration = new Date() - stackElement.start; stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = true; finishAjaxRequest(idx); }); } return es; }; Object.defineProperties(patchedEventSource, Object.getOwnPropertyDescriptors(oldEventSource)); window.EventSource = patchedEventSource; } if (window.fetch && window.fetch.polyfill === undefined) { var oldFetch = window.fetch; window.fetch = function () { var promise = oldFetch.apply(this, arguments); var url = arguments[0]; var params = arguments[1]; var paramType = Object.prototype.toString.call(arguments[0]); if (paramType === '[object Request]') { url = arguments[0].url; params = { method: arguments[0].method, credentials: arguments[0].credentials, headers: arguments[0].headers, mode: arguments[0].mode, redirect: arguments[0].redirect }; } else { url = String(url); } if (!url.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var method = 'GET'; if (params && params.method !== undefined) { method = params.method; } var stackElement = { error: false, url: url, method: method, type: 'fetch', start: new Date() }; var idx = requestStack.push(stackElement) - 1; promise.then(function (r) { stackElement.duration = new Date() - stackElement.start; stackElement.error = r.status < 200 || r.status >= 400; stackElement.statusCode = r.status; stackElement.profile = r.headers.get('x-debug-token'); stackElement.profilerUrl = r.headers.get('x-debug-token-link'); stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace'); finishAjaxRequest(idx); }, function (e){ stackElement.error = true; finishAjaxRequest(idx); }); startAjaxRequest(idx); } return promise; }; } if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) { var proxied = XMLHttpRequest.prototype.open; XMLHttpRequest.prototype.open = function(method, url, async, user, pass) { var self = this; /* prevent logging AJAX calls to static and inline files, like templates */ var path = url; if (url.slice(0, 1) === '/') { if (0 === url.indexOf('')) { path = url.slice(0); } } else if (0 === url.indexOf('https\u003A\/\/www.staging.startplatz.de')) { path = url.slice(33); } if (!path.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 || self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { return document.getElementById('sfwdt' + token); }, load: function(selector, url, onSuccess, onError, options) { var el = document.getElementById(selector); if (el && el.getAttribute('data-sfurl') !== url) { request( url, function(xhr) { el.innerHTML = xhr.responseText; el.setAttribute('data-sfurl', url); removeClass(el, 'loading'); var pending = pendingRequests; for (var i = 0; i < requestStack.length; i++) { startAjaxRequest(i); if (requestStack[i].duration || requestStack[i].error) { finishAjaxRequest(i); } } /* Revert the pending state in case there was a start called without a finish above. */ pendingRequests = pending; (onSuccess || noop)(xhr, el); }, function(xhr) { (onError || noop)(xhr, el); }, '', options ); } return this; }, showToolbar: function(token) { var sfwdt = this.getSfwdt(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); if ('closed' === getPreference('toolbar/displayState')) { addClass(sfwdt.parentNode, 'sf-toolbar-closed'); removeClass(sfwdt.parentNode, 'sf-toolbar-opened'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); } } else { addClass(sfwdt.parentNode, 'sf-toolbar-opened'); removeClass(sfwdt.parentNode, 'sf-toolbar-closed'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'true'); } } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); addClass(sfwdt.parentNode, 'sf-toolbar-closed'); removeClass(sfwdt.parentNode, 'sf-toolbar-opened'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); } }, initToolbar: function(token) { this.showToolbar(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); addEventListener(toggleButton, 'click', function (event) { event.preventDefault(); const newState = 'closed' === getPreference('toolbar/displayState') ? 'opened' : 'closed'; setPreference('toolbar/displayState', newState); 'opened' === newState ? Sfjs.showToolbar(token) : Sfjs.hideToolbar(token); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken || token); this.load( 'sfwdt' + token, 'https\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { var toolbarContent = document.getElementById('sfToolbarMainContent-' + newToken); /* Do nothing in the edge case where the toolbar has already been replaced with a new one */ if (!toolbarContent) { return; } /* Replace the ID, it has to match the new token */ toolbarContent.parentElement.id = 'sfwdt' + newToken; /* Evaluate in global scope scripts embedded inside the toolbar */ var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); /* Handle toolbar-info position */ var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; /* Reset right and left value, useful on window resize */ toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue * -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset notranslate">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="https\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.parentElement.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, }; })(); } Sfjs.loadToolbar('facb5c'); /*]]>*/</script></div><!-- END of Symfony Web Debug Toolbar -->\n
</body>\n
</html>\n
"""
#version: "1.1"
#statusCode: 200
#statusText: "OK"
#charset: "UTF-8"
-sentHeaders: ? array
} |