Symfony Profiler

"_format=html&_locale=en&_controller=App%5CStartPlatz%5CBundle%5CEventBundle%5CController%5CEventPublicController%3A%3AshowNextEventsAction"

"App\StartPlatz\Bundle\EventBundle\Controller\EventPublicController::showNextEventsAction"

"html"

"en"

"c7a39e"

"*/*"

"ISO-8859-1,utf-8;q=0.7,*;q=0.7"

"gzip, br, zstd, deflate"

"en-us,en;q=0.5"

"www.staging.startplatz.de"

"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"

"216.73.216.172, 172.22.0.12"

"www.staging.startplatz.de"

"443"

"https"

"c7c6e7953db4"

"0"

"216.73.216.172"

"no-cache, private"

"Mon, 10 Aug 2026 15:56:16 GMT"

"4799c4"

""

"https://91-98-152-15.sslip.io"

"187719847589952"

"2L0-UBEtXjD-ODU3On8eqJrZPFY"

"startplatz"

"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"

"cron_sp_X9kM4nQ7pR2sT6vW8yB1"

""

""

"flock"

""

""

""

""

""

""

""

""

""

"STARTPLATZ"

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""

"%kernel.project_dir%/var/cache/sessions"

"https://api.skool.com/groups/ki-campus/webhooks/5f76ae64499d42a49dafbf613fec3ec0"

"https://api.skool.com/groups/ki-treffpunkt/webhooks/af0324eeef3d40649f8d16607fe6e7b9"

"50670"

"test"

"data/test-bewerbungen"

""

""

""

""

""

""

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"ccd435bcd6e647fc089f36c486db89dbacdfed4e7ea665289fc4bb9e0ef1c61c"

"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"

"1"

"dev"

"/var/www/html"

"Symfony\Component\Runtime\SymfonyRuntime"

[
  "project_dir" => "/var/www/html"
]

"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"

"UBs7DJs5mgZhSaCvjxqjdfG4hMJAUnJQnvJEH7F6xKy1eDjhTJ9EPNBe0M2KMC9q"

"pub_8c05c30c-27b3-495f-9b05-44c3eb2ff471"

"ß33872622iklmn9%&ikllm"

""

""

"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"

"/var/www/html/public"

"/index.php"

"e2e.startplatz.de"

"lorenz.graef@startplatz.de"

"alexandra.thelen@startplatz.de"

"admin@startplatz.de"

"johannes.graef@startplatz.de"

"1NrjWZrE53dSqWFmMNz0oRd8i22VFmK1Oww9huGp8DPry8EfK1Oj9h6HeW7fyDUM"

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"YnHmfQYjOQ01hZ97zQKhsDLcvPc632dhdYjnUYuE4ZzkbAfkyC2TbOGOckUBFBDZ"

"RESPONDER"

"CGI/1.1"

"3itm-7j58-6ze8-3w8q-qd74-23ya-67gi"

"362738537448-3emin0190lrs2pjl8nfvuloo4knkf2fa.apps.googleusercontent.com"

"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"

"Ic9EtKKSDzOOlGYFHp2lPg"

"1007935741"

"1//03rKZxfSh7_W1CgYIARAAGAMSNwF-L9IroN0bLWI_GswKpWMaPafJfbBc4SRds3mgttzV5ADirtT7_vh9yKQg04wjxG-XVp-QimE"

"AFD8691FDAEDF03BDF6E460563F15A9B715376CA 9D7F99A0CB8F05C8A6958D6256A97AF7600A39A6 0616E93D95AF471243E26761770426E17EBBB3DD"

"uqZnU3M1yyyQ7n6lIxUVs9UMXNvD60876JGxlrPmbCImw70r48YYeOOKZbfl"

"/home/www-data"

"dev"

"*/*"

"ISO-8859-1,utf-8;q=0.7,*;q=0.7"

"gzip, br, zstd, deflate"

"en-us,en;q=0.5"

"www.staging.startplatz.de"

"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"

"216.73.216.172, 172.22.0.12"

"www.staging.startplatz.de"

"443"

"https"

"c7c6e7953db4"

"216.73.216.172"

"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"

"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"

"44225308"

"2795177"

"secret-mb7SAjB50ESxpuB07s6SXqVPe"

"whsec_0efmpntgpinwt1s2641fegeq1o3w9la7"

"a7e5ebbb7d4966bad11c6ca9b94699b4-us5"

"be73f77d94"

"null://null"

"null://null"

"455qg651n4so0npqf6unama8pv"

"kohhlns9q6ipohd72oe356oq07"

"https://www.staging.startplatz.de/allmeda/meetup/callback"

"doctrine://default?queue_name=default"

"EAAKFICOQZBK0BSJa7Mb7Ydd4q7gE7rZC49pNnwP6bXndJ6tKs3Me55x1lKGDfIXKcJmC4t0cVpauFfuJ1WU1wdBjqbZAZBfUu8l1u6sFkn71N3h2VPVxJWOHcXZBK6syBzJdb45xIxSeQf9PlWk19q1LvGogKeo3Vfx2sev398GzqG0yBnJmkMUQvDbVoYAZDZD"

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"e28b7b6fdcfeea9fa66475524cb4e0a2"

"367308473131474"

"375845979147453"

"EAAKFICOQZBK0BRVPgGrjtDWMzyZCnImKg37HDL4zt629pVgWmWkeZBnWppqvhfJ0NRjhWRulcphxwa0gA1UJfR9P4xofmEzl2l3jbisoLNHrQtXgoj8vHKl8pqjz0dAdnlrRdhArn5Jyd3MuSwyjd808K0wSEMAX7aCSdbR2jfa0APn45VyzEqhP36FdpZBrbx75nAZDZD"

"EAAKFICOQZBK0BRbmpEWTsZB5ZCZCjgNujR9qDa3927DJZCJai2ZBHbc7u1vUxFRgqMbrIfsPLHQUSxdToZAPICa86BQ3hlYn8ffvuZBDf3rfv1AhiBfon2NfPbxk7OfUt5g0fMQ1z5JPmb6qToo7AqOukfHCgjU1NN3OOs4mFZCOePFICCc7hKBb09oZCpujqZB8YrAsqSQjgZDZD"

"85c80a066572b825942da65b1c7697b334346780cc5ce36732472345115aa475"

"startplatz@lennarz-consulting.de"

"startplatz@lennarz-consulting.de"

"lorenz.graef@startplatz.de"

"b606468ea2e7f82acb4e15b659cc883cKcPML2JFNUyU8PA1dtEiar5XohXNB6xn"

"7b5757976946d59f77bc91d74ebdbd60jB4JUS8rasnaR1BTD1OwXzx9316aHW0b"

"c0c8e924c966fbf562c59646ee67b2a3sh4WFrDN3XxPiwKcskvfcRWQyzWOy4Bu"

"kid_CARaApizUqkUu0sg"

"sk_O8JJRALqXhN7kQuOK9LvGikEcsuBktk0"

"kid_tbOV3dqfhHoDqbDp"

"sk_jkod57ccnd1Ijgez0wjmfmz374eHixKI"

"kid_oMUrBpI01rcEh5uM"

"sk_9JIObTWMjxv085IrcfVJveub6xcbCUGP"

"kid_ZReGktSdRQbR8vZd"

"sk_PX1ADMjtzbkQGZD28B7RlsmoRsfk0Tld"

"kid_exAuXGEO4S1GK8OY"

"sk_9y2NOIpKlDsybHX3CpM4Q19fRxAvvhnX"

"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"

"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"

"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"

""

"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"

"papi-e2251a49-feb5-440d-be2d-b96d500c9289"

"papi-Y2VkMjNiZTUtODZkOC00MGM0LWE0MTgtYmNlNDZjOTIzZDA1"

"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"

"https://www.php.net/distributions/php-8.4.24.tar.xz.asc"

"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"

"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"

"/usr/local/etc/php"

"-Wl,-O1 -pie"

"/index.php"

"e127be09a8506f4327c5cfa78a614b00d210714484ec215ce0011b4a03c00731"

"https://www.php.net/distributions/php-8.4.24.tar.xz"

"8.4.24"

"/var/www/html"

"startplatz-ai-hub-gmbh-7057"

"b6d51ce3d4af4ab46546c97233e1d296718872520d8017ef921709f5f2b62234"

"familie-graf-holding-gmbh-2881"

"a966378f41e498548c27b1633fc7d345f61695b6d118fd5f269b4fe26c6c7775"

"golf-post-ag-1712"

"78aad72c3d26dc74c75a1516b24381f52523f2dbbd9972ebbb095c362c9a2cb1"

"startplatz-koeln-gmbh-2905"

"95f816a715cc5bc1f2358599caf0ca454741896a820cc9b99795f99c7bb05d49"

"startplatz-duesseldorf-gmbh-3237"

"fc4f2b5ae4abfb6932ec66f5e20cd32d17740504838c40bf52951ec69e88aafb"

"_path=_format%3Dhtml%26_locale%3Den%26_controller%3DApp%255CStartPlatz%255CBundle%255CEventBundle%255CController%255CEventPublicController%253A%253AshowNextEventsAction"

"200"

"127.0.0.1"

"59168"

"GET"

"http"

1786377376

1786377376.1013

"/_fragment?_path=_format%3Dhtml%26_locale%3Den%26_controller%3DApp%255CStartPlatz%255CBundle%255CEventBundle%255CController%255CEventPublicController%253A%253AshowNextEventsAction"

"re_gP9RoYZ9_A6AxvmtxuYTraPDMteY2VeNz"

"e2e.startplatz.de"

"/var/www/html/public/index.php"

"/index.php"

"172.22.0.7"

"dev.startplatz.de"

"80"

"HTTP/1.1"

"nginx/1.27.5"

"1"

"802fe57aa7a178d556ed14937253fe3ddf96834655553ad6780fadfdde8bdb11"

"xoxb-22688965603-11102474461793-c23ekshqpRpvYuNoEoP3MGfJ"

"c6fd09306423dd490fe18f4bfcd702d672ef7dcdc157b105099a5046c9128063"

"001"

"startplatz-staging-mysql"

"startplatz-wordpress"

"kpp8o9pWYAp2"

"startplatz"

"staging.www.staging.startplatz.de"

"www.staging.startplatz.de"

"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"

"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"

"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"

"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"

"ojWxv1978YWU"

"sk_test_51PmYwGDCU56CMQmgpcCdmzVTjiym8wom2WWiAAuVOUhS55972eM73wDNRDEBfGMnoLSt81yqW5CKCyraQKPDTb6y00xGk2RMpj"

"sk_test_51PeutFFqPnUaAUP6UqT3hbkwOzm9p0bmMrYVUzb7tG9QXo44yrn9MXcG7SLClxzSk29YkkrjXq0YPRguF6EwrNfM00nUAe3oG0"

"sk_test_51O8fFSHegJLrFARiXBFfwCkkRCTyr64RpTlYx5X7FPNEKDSRhQHgb7X9WELyNzmMkMT39tavykkZbtbWDsCz0Tc800bNFXrtbH"

"sk_test_51QxQltE7CeifmjQUUi4dqtrptSM08rRKRIU9QaXWJFVByoPhOTbQPqfhJJ2VZ5ltUl6JfPxaepcckLmaACG9AYjp00o0EHUzMP"

"whsec_IhBWwzKzI6Wlarqw4pTnpaxrH7YEvNyl"

"whsec_yqgxxJvddBinUKIThXxoklhFvrdnOrEr"

"whsec_VeLsQhCBdNcOcIvwlsbuU6ckTEGJVTaN"

"whsec_IhBWwzKzI6Wlarqw4pTnpaxrH7YEvNyl"

"whsec_TVCR6s4R9j6LtkshVthDPjj4QHEh1XDe"

"/var/www/html/.env"

"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_ORGANIZATION,OPENAI_ADMIN_KEY,ANTHROPIC_ADMIN_KEY,MANDRILL_API_KEY,STATISTIC_ZAPIER_API_KEY,CRON_API_KEY,WALKIN_SCAN_CHANNEL_ID_CGN,WALKIN_SCAN_CHANNEL_ID_DUS,SKOOL_WEBHOOK_KI_CAMPUS,SKOOL_WEBHOOK_KI_TREFFPUNKT,TEST_DATA_PATH,PLEO_SP_CGN_TOKEN,MONSUM_WEBHOOK_USER_CGN,MONSUM_WEBHOOK_PASSWORD_CGN,MONSUM_WEBHOOK_USER_DUS,MONSUM_WEBHOOK_PASSWORD_DUS,MONSUM_WEBHOOK_USER_TESTPLATZ,MONSUM_WEBHOOK_PASSWORD_TESTPLATZ,WP_API_USERNAME,WP_API_PASSWORD,WP_API_BASE_URL,REDIS_URL,STRIPE_MODE,TYPEFORM_WEBHOOK_SECRET,META_CAPI_TEST_CODE,INSTAGRAM_ACCESS_TOKEN,INSTAGRAM_ACCOUNT_ID,LOCK_DSN,CHATBOT_BASE_URL"

"REMOTE_ADDR"

"AC361123adb81224dd32caf04a6c41d9fe"

"35470da64905cd973456bc4e727e13c2"

"www-data"

"https://www.startplatz.de/wp-json/wp/v2"

"lSFFfrfi24zjRXtmqlwxWlBx"

"Allmeda"

"sk_6b66b9739d5e49b500f0e3e2c76fedf5f789a8aabeb73f2a607ff55ce736dc98"

0

[]

"Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction"

"security.firewall.map.context.main"

"startplatz_wordpress_passthru"

[
  "path" => "10-gruende-warum-echtes-kundenfeedback-euer-business-erfolgreich-macht/"
]

[]

"_security_main"

[
  Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2375
    -supports: false
    -passport: null
    -duration: null
    -stub: "App\StartPlatz\Bundle\UserBundle\Security\LoginLinkAuthenticator"
    -authenticated: null
    -exception: null
    -authenticator: App\StartPlatz\Bundle\UserBundle\Security\LoginLinkAuthenticator {#2376 …}
  }
  Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2373
    -supports: false
    -passport: null
    -duration: null
    -stub: "Symfony\Component\Security\Http\Authenticator\FormLoginAuthenticator"
    -authenticated: null
    -exception: null
    -authenticator: Symfony\Component\Security\Http\Authenticator\FormLoginAuthenticator {#2093 …}
  }
  Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2378
    -supports: false
    -passport: null
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    #sp-public-nav .user-btn:hover{color:var(--ink)}\n
    #sp-public-nav .user-btn .lang-caret{width:12px;height:12px}\n
    #sp-public-nav .user-avatar{\n
      width:30px;height:30px;border-radius:50%;object-fit:cover;\n
      border:1px solid var(--line);display:block;\n
    }\n
    #sp-public-nav .user-initials{\n
      width:30px;height:30px;border-radius:50%;\n
      background:#7AB800;color:#fff;\n
      display:flex;align-items:center;justify-content:center;\n
      font-size:.85rem;font-weight:700;\n
    }\n
    #sp-public-nav .user-menu{\n
      position:absolute;top:100%;right:0;\n
      background:#fff;border:1px solid var(--line);border-radius:12px;\n
      box-shadow:0 14px 36px -8px rgba(0,0,0,.16);\n
      padding:6px;display:none;flex-direction:column;min-width:170px;z-index:1002;\n
    }\n
    #sp-public-nav .user:hover .user-menu{display:flex}\n
    #sp-public-nav .user-menu a{padding:8px 14px;font-size:.92rem;border-radius:7px;color:var(--ink);white-space:nowrap}\n
    #sp-public-nav .user-menu a:hover{background:var(--line)}\n
    #sp-public-nav .user-name{\n
      padding:8px 14px 6px;font-size:.82rem;color:var(--grey-soft);\n
      border-bottom:1px solid var(--line);margin-bottom:4px;\n
      max-width:220px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\n
    }\n
    #sp-public-nav .user-logout{margin-top:4px;border-top:1px solid var(--line);border-radius:0 0 7px 7px}\n
    #sp-public-nav .login{font-size:.95rem;color:var(--ink);opacity:.82}\n
    #sp-public-nav .login:hover{opacity:1}\n
    #sp-public-nav .join{\n
      font-size:.95rem;font-weight:600;\n
      color:#fff;background:#7AB800;\n
      padding:9px 18px;border-radius:980px;\n
      transition:background .18s ease;\n
    }\n
    #sp-public-nav .join:hover{background:#5a8a00}\n
    \n
    #sp-public-nav .panel{\n
      position:absolute;top:calc(100% + 0px);left:50%;\n
      transform:translateX(-50%) translateY(6px);\n
      background:var(--panel);\n
      border:1px solid var(--line);\n
      border-radius:var(--radius);\n
      box-shadow:0 18px 60px -12px rgba(0,0,0,.18),0 4px 14px rgba(0,0,0,.05);\n
      padding:24px 28px;\n
      opacity:0;visibility:hidden;pointer-events:none;\n
      transition:opacity .2s ease,transform .2s ease,visibility .2s;\n
      z-index:1001;\n
    }\n
    #sp-public-nav .nav-item:hover>.panel,\n
    #sp-public-nav .nav-item.is-open>.panel{\n
      opacity:1;visibility:visible;pointer-events:auto;\n
      transform:translateX(-50%) translateY(0);\n
    }\n
    \n
    #sp-public-nav .slim{display:flex;flex-direction:column;min-width:230px}\n
    #sp-public-nav .slim-2col{display:flex;gap:48px}\n
    #sp-public-nav .slim-city{display:flex;flex-direction:column}\n
    #sp-public-nav .slim-head{\n
      font-size:.72rem;font-weight:600;letter-spacing:.01em;\n
      color:var(--grey);\n
      margin-bottom:16px;white-space:nowrap;\n
    }\n
    #sp-public-nav .big-list{display:flex;flex-direction:column;gap:11px}\n
    #sp-public-nav .big-list a{\n
      font-size:1.55rem;font-weight:700;line-height:1.18;\n
      color:var(--ink);letter-spacing:-.01em;white-space:nowrap;\n
      transition:color .15s ease;\n
    }\n
    #sp-public-nav .big-list a:hover{color:#000;opacity:.7}\n
    /* B-1733: In Dropdowns mit Rangfolge (Events, Für Unternehmen, Startupwelt, AI Hub, Über uns)\n
       trägt nur der erste Eintrag die volle Größe — die folgenden treten zurück und führen den Blick\n
       auf das Hauptziel. Coworking/Konferenzräume bleiben ungestuft (Einträge dort sind gleichrangig). */\n
    #sp-public-nav .big-list-tiered a:not(:first-child){\n
      font-size:1.05rem;font-weight:600;line-height:1.3;\n
      color:var(--grey);letter-spacing:0;\n
    }\n
    #sp-public-nav .big-list-tiered a:not(:first-child):hover{color:var(--ink);opacity:1}\n
    /* B-2155: Nebeneintrag im Stadt-Block (AI Community Pass) — tritt gegenüber den\n
       gleichrangigen Hauptprodukten zurück, bleibt aber mit Badge auffindbar. */\n
    #sp-public-nav .big-list a.nav-sub{\n
      font-size:1.05rem;font-weight:600;line-height:1.3;\n
      color:var(--grey);letter-spacing:0;\n
      display:inline-flex;align-items:center;gap:8px;\n
    }\n
    #sp-public-nav .big-list a.nav-sub:hover{color:var(--ink);opacity:1}\n
    #sp-public-nav .nav-badge{\n
      background:#9535ff;color:#fff;\n
      font-size:.62rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;\n
      padding:2px 7px;border-radius:999px;line-height:1.4;\n
    }\n
    #sp-public-nav .slim-divider{height:1px;background:var(--line);margin:20px 0 14px}\n
    #sp-public-nav .slim-foot{\n
      display:flex;align-items:center;justify-content:space-between;\n
      gap:24px;white-space:nowrap;\n
    }\n
    #sp-public-nav .slim-cta{\n
      font-size:.95rem;font-weight:600;color:#5a8a00;\n
      transition:color .15s ease,opacity .15s ease;\n
    }\n
    #sp-public-nav .slim-cta:hover{color:#7AB800;opacity:.85}\n
    /* B-1473: Probetag-CTA pro Stadt-Spalte; Footer nur noch Memberships (rechtsbündig) */\n
    /* B-2174: Der Probetag-CTA hing per festem margin-top direkt unter der Liste und\n
       rutschte damit mit jeder zusaetzlichen Zeile nach unten. Seit dem AI Community Pass\n
       (B-2155) hat Duesseldorf einen Eintrag mehr als Koeln -> die beiden CTAs standen\n
       33px versetzt. margin-top:auto schiebt ihn an den Spaltenboden; die Spalten sind\n
       durch das flex-stretch in .slim-2col ohnehin gleich hoch. Das padding haelt den\n
       Abstand zur Liste, wenn eine Spalte exakt ausgefuellt ist. */\n
    #sp-public-nav .slim-city-cta{margin-top:auto;padding-top:16px}\n
    #sp-public-nav .slim-foot-single{justify-content:flex-end}\n
    #sp-public-nav .slim-over{\n
      font-size:.9rem;font-weight:400;color:var(--grey);\n
      transition:color .15s ease;\n
    }\n
    #sp-public-nav .slim-over:hover{color:var(--ink)}\n
    \n
    #sp-public-nav .burger{display:none;margin-left:auto;background:none;border:0;cursor:pointer;\n
      width:32px;height:32px;align-items:center;justify-content:center}\n
    #sp-public-nav .burger span{display:block;width:18px;height:1.5px;background:var(--ink);position:relative}\n
    #sp-public-nav .burger span::before,#sp-public-nav .burger span::after{content:"";position:absolute;left:0;width:18px;height:1.5px;background:var(--ink)}\n
    #sp-public-nav .burger span::before{top:-5px}#sp-public-nav .burger span::after{top:5px}\n
    \n
    /* ===== Mobile Drill-Down-Overlay (Apple-Stil) ===== */\n
    #sp-public-nav .mobile{\n
      display:none;position:fixed;inset:0;z-index:1005;\n
      background:#fff;flex-direction:column;overflow:hidden;\n
    }\n
    #sp-public-nav .mobile.open{display:flex}\n
    \n
    /* Header: Logo + Schließen */\n
    #sp-public-nav .mob-topbar{\n
      flex:0 0 auto;height:var(--bar-h);\n
      display:flex;align-items:center;justify-content:space-between;\n
      padding:0 22px;border-bottom:1px solid var(--line);\n
      background:rgba(255,255,255,.92);\n
      backdrop-filter:saturate(180%) blur(14px);\n
      -webkit-backdrop-filter:saturate(180%) blur(14px);\n
    }\n
    #sp-public-nav .mob-logo img{height:24px;display:block}\n
    #sp-public-nav .mob-close{\n
      width:32px;height:32px;border:0;background:transparent;\n
      color:var(--grey-soft);font-size:22px;line-height:1;cursor:pointer;\n
      display:flex;align-items:center;justify-content:center;border-radius:50%;\n
    }\n
    #sp-public-nav .mob-close:active{background:#f2f2f4}\n
    \n
    /* Sliding viewport */\n
    #sp-public-nav .mob-viewport{flex:1 1 auto;position:relative;overflow:hidden}\n
    #sp-public-nav .mob-level{\n
      position:absolute;inset:0;overflow-y:auto;-webkit-overflow-scrolling:touch;\n
      background:#fff;transition:transform .3s cubic-bezier(.32,.72,0,1);\n
    }\n
    \n
    /* Level 1 */\n
    #sp-public-nav .mob-level1{transform:translateX(0);display:flex;flex-direction:column;z-index:1}\n
    #sp-public-nav .mobile.in-sub .mob-level1{transform:translateX(-26%)}\n
    #sp-public-nav .mob-l1-list{flex:1 1 auto;padding:6px 0 4px}\n
    #sp-public-nav .mob-l1-row{\n
      display:flex;align-items:center;justify-content:space-between;width:100%;\n
      background:transparent;border:0;text-align:left;\n
      padding:17px 22px;font-size:17px;color:var(--ink);font-weight:500;\n
      letter-spacing:-.012em;cursor:pointer;position:relative;font-family:inherit;\n
    }\n
    #sp-public-nav .mob-l1-row + .mob-l1-row::before{\n
      content:"";position:absolute;top:0;left:22px;right:0;height:1px;background:var(--line);\n
    }\n
    #sp-public-nav .mob-l1-row:active{background:#f7f7f8}\n
    #sp-public-nav .mob-chev{color:#aeaeb2;font-size:20px;font-weight:400;line-height:1;margin-left:12px}\n
    \n
    /* Level 1 footer */\n
    #sp-public-nav .mob-foot{\n
      flex:0 0 auto;border-top:1px solid var(--line);\n
      padding:16px 22px 22px;display:flex;align-items:center;gap:14px;flex-wrap:wrap;\n
    }\n
    #sp-public-nav .mob-lang{font-size:13px;color:var(--grey);letter-spacing:.02em}\n
    #sp-public-nav .mob-lang a{color:var(--grey)}\n
    #sp-public-nav .mob-lang a.active{color:var(--ink);font-weight:600}\n
    #sp-public-nav .mob-lang .sep{color:#aeaeb2;margin:0 4px}\n
    #sp-public-nav .mob-login{font-size:14px;color:var(--ink);font-weight:500}\n
    #sp-public-nav .mob-pill{\n
      margin-left:auto;background:#7AB800;color:#fff;font-size:14px;font-weight:600;\n
      padding:9px 18px;border-radius:999px;letter-spacing:-.01em;white-space:nowrap;\n
    }\n
    #sp-public-nav .mob-pill:active{background:#6aa300}\n
    \n
    /* Level 2 panels */\n
    #sp-public-nav .mob-panel{\n
      transform:translateX(100%);display:flex;flex-direction:column;z-index:2;\n
    }\n
    #sp-public-nav .mob-panel.active{transform:translateX(0)}\n
    #sp-public-nav .mob-sub-header{\n
      position:sticky;top:0;flex:0 0 auto;\n
      background:rgba(255,255,255,.92);\n
      backdrop-filter:saturate(180%) blur(14px);\n
      -webkit-backdrop-filter:saturate(180%) blur(14px);\n
      border-bottom:1px solid var(--line);z-index:5;\n
    }\n
    #sp-public-nav .mob-back{\n
      display:flex;align-items:center;gap:4px;width:100%;\n
      background:transparent;border:0;text-align:left;\n
      padding:15px 20px;font-size:17px;font-weight:600;letter-spacing:-.015em;\n
      color:var(--ink);cursor:pointer;font-family:inherit;\n
    }\n
    #sp-public-nav .mob-back-arrow{color:#7AB800;font-size:21px;line-height:1;margin-right:2px}\n
    #sp-public-nav .mob-back:active{opacity:.6}\n
    #sp-public-nav .mob-l2-body{flex:1 1 auto;padding:8px 0 4px}\n
    #sp-public-nav .mob-group-head{\n
      font-size:11px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;\n
      color:#aeaeb2;padding:18px 22px 7px;\n
    }\n
    #sp-public-nav .mob-l2-row{\n
      display:block;padding:14px 22px;font-size:16px;color:var(--ink);\n
      font-weight:400;letter-spacing:-.01em;position:relative;\n
    }\n
    #sp-public-nav .mob-l2-row + .mob-l2-row::before{\n
      content:"";position:absolute;top:0;left:22px;right:22px;height:1px;background:var(--line);\n
    }\n
    #sp-public-nav .mob-l2-row:active{background:#f7f7f8}\n
    #sp-public-nav .mob-ext{font-size:12px;color:#aeaeb2;margin-left:5px;vertical-align:1px}\n
    \n
    /* CTA area */\n
    #sp-public-nav .mob-cta-area{\n
      flex:0 0 auto;border-top:1px solid var(--line);\n
      padding:18px 22px 24px;display:flex;flex-direction:column;gap:12px;\n
    }\n
    #sp-public-nav .mob-cta{\n
      display:block;text-align:center;background:#7AB800;color:#fff;\n
      font-size:16px;font-weight:600;padding:14px 18px;border-radius:14px;letter-spacing:-.01em;\n
    }\n
    #sp-public-nav .mob-cta:active{background:#6aa300}\n
    #sp-public-nav .mob-cta-secondary{\n
      display:block;text-align:center;color:var(--ink);font-size:15px;font-weight:500;padding:2px;\n
    }\n
    \n
    @media(max-width:1023px){\n
      #sp-public-nav .nav,#sp-public-nav .bar-right{display:none}\n
      #sp-public-nav .burger{display:flex}\n
    }\n
    </style>\n
    <div id="sp-public-nav">\n
    \n
    <!-- ============ TOP BAR ============ -->\n
    <header class="bar">\n
      <div class="bar-inner">\n
        <a class="logo" href="/" aria-label="STARTPLATZ">\n
          <img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n
        </a>\n
    \n
        <nav class="nav" id="nav">\n
    \n
          <!-- ===== Büros & Coworking ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Büros &amp; Coworking</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-2col">\n
                                <div class="slim-city">\n
                    <div class="slim-head">Köln</div>\n
                    <div class="big-list">\n
                      <a href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n
                      <a href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n
                      <a href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n
                    </div>\n
                    <a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag buchen →</a>\n
                  </div>\n
                  <div class="slim-city">\n
                    <div class="slim-head">Düsseldorf</div>\n
                    <div class="big-list">\n
                      <a href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n
                      <a href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n
                      <a href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n
                      <a class="nav-sub" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass<span class="nav-badge">Neu</span></a>\n
                    </div>\n
                    <a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag buchen →</a>\n
                  </div>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot slim-foot-single">\n
                  <a class="slim-over" href="https://www.startplatz.de/memberships/">Memberships &amp; Tarife →</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Konferenzräume ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Konferenzräume</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">Konferenzräume entdecken</div>\n
                <div class="big-list">\n
                  <a href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n
                  <a href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                            <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n
                  <a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Events ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Events</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">Events entdecken</div>\n
                <div class="big-list big-list-tiered">\n
                  <a href="https://www.startplatz.de/events">Alle Events</a>\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Für Unternehmen (Business Innovation) ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Für Unternehmen</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">Business Innovation entdecken</div>\n
                <div class="big-list big-list-tiered">\n
                  <a href="/business-innovation/">Für Unternehmen</a>\n
                  <a href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n
                  <a href="/business-innovation/startup-scouting/">Startup Scouting</a>\n
                  <a href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n
                  <a href="/business-innovation/partnerschaften/">Partnerschaften &amp; Sponsoring</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n
                  <a class="slim-over" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Startupwelt ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Startupwelt</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">Startupwelt entdecken</div>\n
                <div class="big-list big-list-tiered">\n
                  <a href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n
                  <a href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n
                  <a href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n
                  <a href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch</a>\n
                  <a href="https://www.startplatz.de/startups">Unsere Startups</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n
                  <a class="slim-over" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring &amp; mehr →</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== AI Hub ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">AI Hub</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">AI Hub entdecken</div>\n
                <div class="big-list big-list-tiered">\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare &amp; Masterclasses</a>\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
                  <a href="https://www.startplatz.de/ai-hub-rheinland-koeln-frankreich-startplatz/">Frankreich-Initiative</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.startplatz.de/ki-experten">Dozent:in werden</a>\n
                  <a class="slim-over" href="https://startplatz-ai-academy.de/" target="_blank" rel="noopener">Zur AI Academy →</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Über uns ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Über uns</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">STARTPLATZ entdecken</div>\n
                <div class="big-list big-list-tiered">\n
                  <a href="https://www.startplatz.de/ueber-uns/">Über STARTPLATZ</a>\n
                  <a href="https://www.startplatz.de/startplatz-team/">STARTPLATZ Team</a>\n
                  <a href="https://www.startplatz.de/standorte/">Standorte</a>\n
                  <a href="https://www.startplatz.de/partner">Partner</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.startplatz.de/karriere/">Karriere</a>\n
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                            <a href="https://www.staging.startplatz.de/10-gruende-warum-echtes-kundenfeedback-euer-business-erfolgreich-macht/"><img class="img-responsive" src="https://www.staging.startplatz.de/wp-content/uploads/2016/07/people-office-group-team-1024x678-1.jpg" alt="" style="width: 7830px; "></a>\n
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                        <h1 style="line-height: 2em;">10 Gründe, warum echtes Kundenfeedback euer Business erfolgreich macht</h1>\n
                        <p class="date">21. Juli 2016, 10:00 :: <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a></p>\n
                        <p class="date">Autor: Carolin Gattermann</p>\n
                        <p><p>Die engste Beziehung zu seinen Kunden schafft man über Vertrauen. Doch wie können Startups Vertrauen schaffen und so für sich nutzen? Wer sich als Gründer etablieren und durchsetzen möchte, braucht ein Konzept, das absolut auf die Bedürfnisse seiner Zielgruppe einzahlt – sei es im Hinblick auf begehrte Produkte, einen zuverlässigen Service, funktionierende Vertriebskanäle oder eine glaubwürdige Kundenansprache.<span id="more-36490"></span> Wenn Gründer lernen, das Feedback ihrer Kunden einzusammeln und richtig auszuwerten, kann sich das langfristig positiv auf den Geschäftserfolg auswirken. Hört sich einfach an, ist es aber nicht. Hier erfahrt ihr 10 gute Gründe warum es sinnvoll ist, aktiv Kundenfeedbacks einzuholen.</p>\n
    <p>&nbsp;</p>\n
    <ol>\n
    <li><strong>Empfehlungsmarketing gehört zu den effektivsten Formen des Marketings</strong></li>\n
    </ol>\n
    <p>Das Anzeigen von Empfehlungen zufriedener Kunden gehört zu den effektivsten Formen des Marketings und der Neukundengewinnung. Laut einer <u>Studie</u> (<a href="https://www.brightlocal.com/learn/local-consumer-review-survey/">https://www.brightlocal.com/learn/local-consumer-review-survey/</a>) von Bright local lesen 92% der Konsumenten Online-Bewertungen in Online-Shops. Dementsprechend bestätigen immer mehr\u{A0} Menschen, dass sie Online-Bewertungen genauso sehr vertrauen\u{A0} wie Empfehlungen von Bekannten und Freunden.</p>\n
    <ol start="2">\n
    <li><strong>Kundenmeinungen heben euch von der Konkurrenz ab</strong></li>\n
    </ol>\n
    <p>Ob ihr ein Onlineshop seid, eine -Dienstleistung bereitstellt, ein lokales Ladengeschäft führt oder eine regionale Dienstleistung anbietet – es gibt garantiert Konkurrenz. Das Anzeigen von Bewertungen echter Kunden auf eurer Website bietet euch eine sehr einfache Möglichkeit, bestimmte\u{A0} Alleinstellungsmerkmale eures Startups hervorzuheben, und den Kunden so zu vermitteln, warum sie euch der Konkurrenz gegenüber bevorzugen sollten. Eine „sehr gute“ Gesamtbewertung von 4,95 von 5 Sternen ist nun mal deutlich überzeugender als eine „gute“ 4,45 von 5 Sternen – ganz einfach.</p>\n
    <ol start="3">\n
    <li><strong>Kundenmeinungen steigern eure Online-Reichweite</strong></li>\n
    </ol>\n
    <p>Als Gründer habt ihr euch sicherlich schon intensiv mit dem Thema SEO auseinandersetzen müssen, denn eure Website muss bei Google &amp; Co. bestmöglich gefunden werden. Für Websitebetreiber empfiehlt es sich daher, ein neutrales Bewertungsprofil zu haben, wo alle Kundenbewertungen übersichtlich und neutral aufgelistet sind. Diese Profile ranken in der Regel besonders gut für Suchbegriffe wie „Firmenname + Bewertungen“ oder „URL + Erfahrungen“. Eine sehr deutlich steigende Anzahl von Nutzern verwendet diese Suchbegriffe in den Suchmaschinen, um sich vor einem Kauf über einen Händler oder Websitebetreiber zu informieren.</p>\n
    <p>Für Online-Shops haben Kundenbewertungen noch einen ganz besonderen Vorteil. Sowohl die Händlerbewertungen, als auch die Produktbewertungen können heute zu den eigenen Google Adwords Anzeigen hinzugeschaltet werden. Dies fördert die Klickrate, senkt die Kosten und führt somit zu mehr Traffic.</p>\n
    <ol start="4">\n
    <li><strong>Kundenmeinungen belegen, dass ihr vertrauenswürdige Geschäftspartner seid</strong></li>\n
    </ol>\n
    <p>Gerade als Gründer benötigt ihr oftmals eine gehörige Portion Vertrauensvorschuss, weil ihr noch nicht so bekannt mit euren Produkten und Dienstleistungen seid. So sagen laut oben zitierter Studie 68% der Konsumenten, dass sie einem lokalen Geschäft, das positive Kundenbewertungen hat, eher vertrauen würden. Eingesammelte Bewertungen\u{A0}über einen neutralen Drittanbieter wie z. B. Trusted Shops helfen euren potenziellen Kunden oder Klienten daher bei der Einschätzung, dass Ihr vertrauenswürdige Geschäftspartner seid. Das gilt auch vor allem für internationale Märkte, wo man als Gründer meistens noch gar keinen Bekanntheitsgrad inne hat.</p>\n
    <ol start="5">\n
    <li><strong>Kundenmeinungen fördern die Konversion</strong></li>\n
    </ol>\n
    <p>Echte authentische Kundenmeinungen an der richtigen Stelle der Website platziert steigern in der Regel die Konversion. Nicht zu vernachlässigen ist dabei auch die Anzahl der gesammelten Kundenbewertungen. Denn einerseits ist eine Gesamtnote auf der Basis von 2.500 Bewertungen natürlich deutlich aussagekräftiger als eine Gesamtnote auf der Basis von 12 Bewertungen. Andererseits zeigen tausende eingesammelte Bewertungen euren Besuchern auch, wie viele Geschäfte ihr tatsächlich schon abgewickelt habt. Die Besucher denken „Wer schon so viele Kunden erfolgreich bedient hat, der muss einfach vertrauenswürdig und hochprofessionell sein“.</p>\n
    <ol start="6">\n
    <li><strong>Kundenmeinungen sammeln: kostenlos und mit geringem Aufwand</strong></li>\n
    </ol>\n
    <p>Als Gründer sind die Tage tendenziell lang und die Nächte kurz. Somit muss der Ertrag auf jeden Fall im Verhältnis zum Aufwand stehen. Habt ihr erstmal das richtige Bewertungstool gefunden und in Eure Website eingebaut, sollte der größte Aufwand auch schon geschafft sein. Bei der Auswahl der richtigen Bewertungslösung solltet ihr unbedingt darauf achten, dass das Sammeln der Bewertungen möglichst automatisiert abläuft, die Kundenbewertungen öffentlich zu kommentieren sind und natürlich, dass ihr die Bewertungen sehr individuell auf der Website integrieren könnt.</p>\n
    <p>Natürlich könnt ihr auch selbst dafür sorgen, Bewertungen einzusammeln und anzuzeigen. Allerdings steigt die Glaubwürdigkeit in die Echtheit der Bewertungen mit der Auswahl eines vertrauenswürdigen Partners.</p>\n
    <p>Dies muss nicht immer gleich etwas kosten. So bieten viele Online-Tools kostenloses Testangebote oder sogenannte Freemium-Pakete an.</p>\n
    <p><strong>Geteilte Freude – „Sharing is Caring“</strong></p>\n
    <p>Kunden profitieren nicht nur gerne von den Erfahrungen anderer, sondern teilen auf der anderen Seite auch gerne ihre eigenen Erfahrungen über einen getätigten Kauf oder ein tolles Service-Erlebnis mit – sei es das gelungene Fotoshooting oder einen tollen neuen Online-Service. Als Gründer könnt ihr davon profitieren, indem ihr es für eure Kunden so einfach und so transparent wie möglich macht, ein Feedback für euch abzugeben. Oftmals wird das Abgeben von Kundenfeedback sogar belohnt – was erfahrungsgemäß zu einer höheren Anzahl an Bewertungen führt.</p>\n
    <ol start="7">\n
    <li><strong>Qualitatives Kundenfeedback ist wertvoll </strong></li>\n
    </ol>\n
    <p>Kunden, die sich die Mühe machen, euch Feedback zu geben, sind äußerst wertvoll. Deswegen ist es wichtig, dass ihr ihnen zum einen die richtigen Fragen stellt, und zum anderen euren Kunden auch ein Freitextfeld anbietet. Nur so bekommt ihr qualitatives Feedback, mit dem ihr eure Services auch wirklich verbessern könnt.</p>\n
    <ol start="8">\n
    <li><strong>Negative Bewertungen ins Positive verwandeln</strong></li>\n
    </ol>\n
    <p>Auch wenn es mal nicht so gut gelaufen ist: Keine Panik vor negativen Bewertungen! Entscheidend ist es, sich in die Situation des Kunden zu versetzen sowie die Kritik zunächst einmal in Ruhe zu prüfen und den ersten Unmut verfliegen zu lassen. Eine Reaktion sollte zwar zeitnah, aber vor allem sachlich geschehen. Das signalisiert, dass ihr souverän mit Kritik umgehen könnt, und eure Kunden fühlen sich ernst genommen.</p>\n
    <p>Für Fehler sollte man sich stets entschuldigen. Andersherum sind Vorwürfe euren Kunden gegenüber unbedingt zu vermeiden, selbst wenn ihnen ein Fehler unterlaufen sein sollte. Stattdessen solltet ihr möglichst immer eine konkrete Lösung anbieten – so kann am Ende oft doch noch ein positives Kundenerlebnis geschaffen werden. Das bietet euch außerdem die Möglichkeit, euch positiv von euren Mitbewerbern abzuheben und kann im Idealfall auch zu einer wertvollen Triebfeder für eure Produktentwicklung werden.</p>\n
    <ol start="9">\n
    <li><strong>Kundenfeedback ist vielseitig einsetzbar</strong></li>\n
    </ol>\n
    <p>Idealerweise wird das Thema Kundenfeedback direkt mit in eure Marketing-Strategie mit eingebunden. Die Kundenmeinungen könnt ihr nicht nur auf eurer Website oder eurem Shop nutzen. Ihr könnt sie ebenso über verschiedene Social Media-Kanäle teilen beziehungsweise integrieren in E-Mail-Newsletter, Blog-Posts, E-Books, Print-Materialien, Videos oder Werbeanzeigen.</p>\n
    <p><strong>Profi-Tipp: Kundensegmentierung</strong></p>\n
    <p>Um ihre Zielgruppe im Marketing noch individueller ansprechen zu können, segmentieren Profis mittlerweile Ihre Kundengruppen auch nach der Abgabe von positiven bzw. negativen Bewertungen. Kunden, die eine positive Bewertung hinterlassen haben, werden so zum Beispiel im Nachgang mit einem Gutschein für den nächsten Einkauf überrascht. Kunden mit einer negativen Bewertung hingegen vom Kundenservice angerufen, um das Problem wirklich auch zu lösen. Wobei auch hier ein Gutschein oftmals Wunder wirken kann.</p>\n
    <p>&nbsp;</p>\n
    <p><strong>Über Trustbadge</strong></p>\n
    <p>Über die Website <a href="http://www.trustbadge.com/de/empfehlungen?utm_source=startplatz&amp;utm_medium=blog&amp;utm_content=startplatz-blog&amp;utm_campaign=startplatz-0716" target="_blank">www.trustbadge.com</a>\u{A0}ist das Trusted Shops Kundenbewertungstool mittlerweile weltweit verfügbar. Gründer und Startups sich auf <a href="http://www.trustbadge.com/de/empfehlungen?utm_source=startplatz&amp;utm_medium=blog&amp;utm_content=startplatz-blog&amp;utm_campaign=startplatz-716" target="_blank">www.trustbadge.com</a>\u{A0}kostenlos registrieren und die positiven Effekte der Kundenbewertung so direkt selbst ausprobieren.</p>\n
    <p>&nbsp;</p>\n
    <div style="width: 30%; padding: 0 10pt 0 0; float: left;"><strong><img decoding="async" class="alignleft wp-image-34330" src="https://www.startplatz.de/wp-content/uploads/2016/07/13649667_10154378040642612_1358310296_n.jpg" alt="Marie Kunz" width="150" height="150" /></strong></div>\n
    <div style="”clear: both;"><strong>Autor: Maria Kunz</strong></div>\n
    <div style="”clear: both;">Maria Kunz ist seit Februar 2016 bei Trusted Shops und verantwortlich für Marketing Automation, Onboarding und Customer Success für Trustbadge.com, eine der Startup Units bei Trusted Shops.</div>\n
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       </span>    </div>    </a>        <div class="sf-toolbar-info">        <div class="sf-toolbar-info-piece">            <b>Loading the web debug toolbar&hellip;</b>        </div>        <div class="sf-toolbar-info-piece">            Attempt #<span id="sfLoadCounter-36dc17"></span>        </div>        <div class="sf-toolbar-info-piece">            <b>                <button class="sf-cancel-button" type="button" id="sfLoadCancel-36dc17" title="Cancel loading">Cancel</button>            </b>        </div>    </div></div>                                <button class="sf-toolbar-toggle-button" type="button" id="sfToolbarToggleButton-36dc17" accesskey="D" aria-expanded="true" aria-controls="sfToolbarMainContent-36dc17" aria-label="Toggle Symfony Toolbar">        <i class="sf-toolbar-icon-opened" title="Close Toolbar"><svg xmlns="http://www.w3.org/2000/svg" data-icon-name="icon-tabler-x" width="24" height="24" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" fill="none" stroke-linecap="round" stroke-linejoin="round">    <path stroke="none" d="M0 0h24v24H0z" fill="none"></path>    <line x1="18" y1="6" x2="6" y2="18"></line>    <line x1="6" y1="6" x2="18" y2="18"></line></svg></i>        <i class="sf-toolbar-icon-closed" title="Open Toolbar"><svg xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Symfony" width="24" height="24" viewBox="0 0 24 24"><path fill="currentColor" d="M12 .9C5.8.9.9 5.8.9 12a11 11 0 1 0 22.2 0A11 11 0 0 0 12 .9zm6.5 6c-.6 0-.9-.3-.9-.8 0-.2 0-.4.2-.6l.2-.4c0-.3-.5-.4-.6-.4-1.8.1-2.3 2.5-2.7 4.4l-.2 1c1 .2 1.8 0 2.2-.3.6-.4-.2-.7-.1-1.2.1-.3.5-.5.7-.6.5 0 .7.5.7.9 0 .7-1 1.8-3 1.8l-.6-.1-.6 2.4c-.4 1.6-.8 3.8-2.4 5.7-1.4 1.7-2.9 1.9-3.5 1.9-1.2 0-1.9-.6-2-1.5 0-.8.7-1.3 1.2-1.3.6 0 1.1.5 1.1 1s-.2.6-.4.6c-.1.1-.3.2-.3.4 0 .1.1.3.4.3.5 0 .8-.3 1.1-.5 1.2-.9 1.6-2.7 2.2-5.7l.1-.7.7-3.2c-.8-.6-1.3-1.4-2.4-1.7-.6-.1-1.1.1-1.5.5-.4.5-.2 1.1.2 1.5l.7.6c.7.8 1.2 1.6 1 2.5-.3 1.5-2 2.6-4 1.9-1.8-.6-2-1.8-1.8-2.5.2-.6.6-.7 1.1-.6.5.2.6.7.6 1.2l-.1.3c-.2.1-.3.3-.3.4-.1.4.4.6.7.7.7.3 1.6-.2 1.8-.8a1 1 0 0 0-.4-1.1l-.7-.8c-.4-.4-1.1-1.4-.7-2.6.1-.5.4-.9.7-1.3a4 4 0 0 1 2.8-.6c1.2.4 1.8 1.1 2.6 1.8.5-1.2 1-2.4 1.8-3.5.9-.9 1.9-1.6 3.1-1.7 1.3.2 2.2.7 2.2 1.6 0 .4-.2 1.1-.9 1.1z"/></svg></i>    </button></div>    </div>    <link rel="stylesheet" nonce="f6c4c8b46e5e497f6b8d6ffa3256cc90" href="https://www.staging.startplatz.de/_wdt/styles" />        <script nonce="ae6a558cbd6aa765e8ad772eb2e35e49">/*<![CDATA[*/        if (typeof Sfjs === 'undefined' || typeof Sfjs.loadToolbar === 'undefined') {            Sfjs = (function() {                "use strict"; 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's' : '');                    }                    var ajaxToolbarPanel = document.querySelector('.sf-toolbar-block-ajax');                    if (requestStack.length) {                        ajaxToolbarPanel.style.display = '';                    } else {                        ajaxToolbarPanel.style.display = 'none';                    }                    if (pendingRequests > 0) {                        addClass(ajaxToolbarPanel, 'sf-ajax-request-loading');                    } else if (successStreak < 4) {                        addClass(ajaxToolbarPanel, 'sf-toolbar-status-red');                        removeClass(ajaxToolbarPanel, 'sf-ajax-request-loading');                    } else {                        removeClass(ajaxToolbarPanel, 'sf-ajax-request-loading');                        removeClass(ajaxToolbarPanel, 'sf-toolbar-status-red');                    }                };                var startAjaxRequest = function(index) {                    var tbody = document.querySelector('.sf-toolbar-ajax-request-list'); 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                   row.appendChild(pathCell);                    var durationCell = document.createElement('td');                    durationCell.className = 'sf-ajax-request-duration';                    durationCell.textContent = 'n/a';                    row.appendChild(durationCell);                    request.liveDurationHandle = setInterval(function() {                        durationCell.textContent = (new Date() - request.start) + ' ms';                    }, 100);                    row.className = 'sf-ajax-request sf-ajax-request-loading';                    tbody.insertBefore(row, null);                    var toolbarInfo = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info');                    toolbarInfo.scrollTop = toolbarInfo.scrollHeight;                    renderAjaxRequests();                };                var finishAjaxRequest = function(index) {                    var request = requestStack[index];                    clearInterval(request.liveDurationHandle);                    if (!request.DOMNode) {                        return;                    }                    if (request.toolbarReplace && !request.toolbarReplaceFinished && request.profile) {                        /* Flag as complete because finishAjaxRequest can be called multiple times. */                        request.toolbarReplaceFinished = true;                        /* Search up through the DOM to find the toolbar's container ID. */                        for (var elem = request.DOMNode; elem && elem !== document; elem = elem.parentNode) {                            if (elem.id.match(/^sfwdt/)) {                                Sfjs.loadToolbar(elem.id.replace(/^sfwdt/, ''), request.profile);                                break;                            }                        }                    }                    if (pendingRequests > 0) {                        pendingRequests--;                    }                    var row = request.DOMNode;                    /* Unpack the children from the row */                    var profilerCell = row.children[1];                    var methodCell = row.children[2];                    var statusCodeCell = row.children[4];                    var statusCodeElem = statusCodeCell.children[0];                    var durationCell = row.children[6];                    if (request.error) {                        row.className = 'sf-ajax-request sf-ajax-request-error';                        methodCell.className = 'sf-ajax-request-error';                        successStreak = 0;                    } else {                        row.className = 'sf-ajax-request sf-ajax-request-ok';                        successStreak++;                    }                    if (request.statusCode) {                        if (request.statusCode < 300) {                            statusCodeElem.setAttribute('class', 'sf-toolbar-status');                        } else if (request.statusCode < 400) {                            statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-yellow');                        } else {                            statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red'); 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                           });                        }                        return es;                    };                    Object.defineProperties(patchedEventSource, Object.getOwnPropertyDescriptors(oldEventSource));                    window.EventSource = patchedEventSource;                }                if (window.fetch && window.fetch.polyfill === undefined) {                    var oldFetch = window.fetch;                    window.fetch = function () {                        var promise = oldFetch.apply(this, arguments);                        var url = arguments[0];                        var params = arguments[1];                        var paramType = Object.prototype.toString.call(arguments[0]);                        if (paramType === '[object Request]') {                            url = arguments[0].url;                            params = {                                method: arguments[0].method,                                credentials: arguments[0].credentials,                                headers: arguments[0].headers,                                mode: arguments[0].mode,                                redirect: arguments[0].redirect                            };                        } else {                            url = String(url);                        }                        if (!url.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) {                            var method = 'GET';                            if (params && params.method !== undefined) {                                method = params.method;                            }                            var stackElement = {                                error: false,                                url: url,                                method: method,                                type: 'fetch',                                start: new Date()                            };                            var idx = requestStack.push(stackElement) - 1;                            promise.then(function (r) {                                stackElement.duration = new Date() - stackElement.start;                                stackElement.error = r.status < 200 || r.status >= 400;                                stackElement.statusCode = r.status;                                stackElement.profile = r.headers.get('x-debug-token');                                stackElement.profilerUrl = r.headers.get('x-debug-token-link');                                stackElement.toolbarReplaceFinished = false;                                stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace');                                finishAjaxRequest(idx);                            }, function (e){                                stackElement.error = true;                                finishAjaxRequest(idx);                            });                            startAjaxRequest(idx);                        }                        return promise;                    };                }                if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) {                    var proxied = XMLHttpRequest.prototype.open;                    XMLHttpRequest.prototype.open = function(method, url, async, user, pass) {                        var self = this; 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                   },                    load: function(selector, url, onSuccess, onError, options) {                        var el = document.getElementById(selector);                        if (el && el.getAttribute('data-sfurl') !== url) {                            request(                                url,                                function(xhr) {                                    el.innerHTML = xhr.responseText;                                    el.setAttribute('data-sfurl', url);                                    removeClass(el, 'loading');                                    var pending = pendingRequests;                                    for (var i = 0; i < requestStack.length; i++) {                                        startAjaxRequest(i);                                        if (requestStack[i].duration || requestStack[i].error) {                                            finishAjaxRequest(i);                                        }                                    }                                    /* Revert the pending state in case there was a start called without a finish above. */                                    pendingRequests = pending;                                    (onSuccess || noop)(xhr, el);                                },                                function(xhr) { (onError || noop)(xhr, el); },                                '',                                options                            );                        }                        return this;                    },                    showToolbar: function(token) {                        var sfwdt = this.getSfwdt(token);                        var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`);                        if ('closed' === getPreference('toolbar/displayState')) {                            addClass(sfwdt.parentNode, 'sf-toolbar-closed');                            removeClass(sfwdt.parentNode, 'sf-toolbar-opened');                            if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); }                        } else {                            addClass(sfwdt.parentNode, 'sf-toolbar-opened');                            removeClass(sfwdt.parentNode, 'sf-toolbar-closed');                            if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'true'); }                        }                    },                    hideToolbar: function(token) {                        var sfwdt = this.getSfwdt(token);                        var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`);                        addClass(sfwdt.parentNode, 'sf-toolbar-closed');                        removeClass(sfwdt.parentNode, 'sf-toolbar-opened');                        if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); }                    },                    initToolbar: function(token) {                        this.showToolbar(token);                        var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`);                        addEventListener(toggleButton, 'click', function (event) {                            event.preventDefault();                            const newState = 'closed' === getPreference('toolbar/displayState') ? 'opened' : 'closed';                            setPreference('toolbar/displayState', newState);                            'opened' === newState ? Sfjs.showToolbar(token) : Sfjs.hideToolbar(token);                        });                    },                    loadToolbar: function(token, newToken) {                        var that = this;                        var triesCounter = document.getElementById('sfLoadCounter-' + token);                        var options = {                            retry: true,                            onSend: function (count) {                                if (count === 3) {                                    that.initToolbar(token);                                }                                if (triesCounter) {                                    triesCounter.textContent = count;                                }                            },                        };                        var cancelButton = document.getElementById('sfLoadCancel-' + token);                        if (cancelButton) {                            addEventListener(cancelButton, 'click', function (event) {                                event.preventDefault();                                options.stop = true;                                that.hideToolbar(token);                            });                        }                        newToken = (newToken || token);                        this.load(                            'sfwdt' + token,                            'https\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken),                            function(xhr, el) {                                var toolbarContent = document.getElementById('sfToolbarMainContent-' + newToken);                                /* Do nothing in the edge case where the toolbar has already been replaced with a new one */                                if (!toolbarContent) {                                    return;                                }                                /* Replace the ID, it has to match the new token */                                toolbarContent.parentElement.id = 'sfwdt' + newToken;                                /* Evaluate in global scope scripts embedded inside the toolbar */                                var i, scripts = [].slice.call(el.querySelectorAll('script'));                                for (i = 0; i < scripts.length; ++i) {                                    if (scripts[i].firstChild) {                                        eval.call({}, scripts[i].firstChild.nodeValue);                                    }                                }                                el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none';                                if (el.style.display == 'none') {                                    return;                                }                                that.initToolbar(newToken);                                /* Handle toolbar-info position */                                var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block'));                                for (i = 0; i < toolbarBlocks.length; ++i) {                                    toolbarBlocks[i].onmouseover = function () {                                        var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0];                                        var pageWidth = document.body.clientWidth;                                        var elementWidth = toolbarInfo.offsetWidth;                                        var leftValue = (elementWidth + this.offsetLeft) - pageWidth;                                        var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth;                                        /* Reset right and left value, useful on window resize */                                        toolbarInfo.style.right = '';                                        toolbarInfo.style.left = '';                                        if (elementWidth > pageWidth) {                                            toolbarInfo.style.left = 0;                                        }                                        else if (leftValue > 0 && rightValue > 0) {                                            toolbarInfo.style.right = (rightValue * -1) + 'px';                                        } else if (leftValue < 0) {                                            toolbarInfo.style.left = 0;                                        } else {                                            toolbarInfo.style.right = '0px';                                        }                                    };                                }                                renderAjaxRequests();                                addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() {                                    requestStack = [];                                    renderAjaxRequests();                                    successStreak = 4;                                    document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = '';                                });                                addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) {                                    var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info');                                    elem.scrollTop = elem.scrollHeight;                                });                                addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) {                                    event.preventDefault();                                    toggleClass(this.parentNode, 'hover');                                });                                var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info');                                if (null !== dumpInfo) {                                    addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () {                                        dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px';                                    });                                    addEventListener(dumpInfo, 'mouseleave', function () {                                        dumpInfo.style.minHeight = '';                                    });                                }                            },                            function(xhr) {                                if (xhr.status !== 0 && !options.stop) {                                    var sfwdt = that.getSfwdt(token);                                    sfwdt.innerHTML = '\                                    <div class="sf-toolbarreset notranslate">\                                        <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\                                        An error occurred while loading the web debug toolbar. <a href="https\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\                                    </div>\                                ';                                    sfwdt.parentElement.setAttribute('class', 'sf-toolbar sf-error-toolbar');                                }                            },                            options                        );                        return this;                    },                    toggle: function(selector, elOn, elOff) {                        var tmp = elOn.style.display,                            el = document.getElementById(selector);                        elOn.style.display = elOff.style.display;                        elOff.style.display = tmp;                        if (el) {                            el.style.display = 'none' === tmp ? 'none' : 'block';                        }                        return this;                    },                };            })();        }        Sfjs.loadToolbar('36dc17');    /*]]>*/</script></div><!-- END of Symfony Web Debug Toolbar -->\n
    </body>\n
    </html>\n
    """
  #version: "1.1"
  #statusCode: 200
  #statusText: "OK"
  #charset: "UTF-8"
  -sentHeaders: ? array
}

"10-gruende-warum-echtes-kundenfeedback-euer-business-erfolgreich-macht/"