PassthruController :: passthruAction
Request
GET Parameters
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POST Parameters
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Request Attributes
| Key | Value |
|---|---|
| _controller | "Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction" |
| _firewall_context | "security.firewall.map.context.main" |
| _route | "startplatz_wordpress_passthru" |
| _route_params | [ "path" => "marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen/" ] |
| _security_firewall_run | "_security_main" |
| _stopwatch_token | "4cecd3" |
| _wordpressResponse | Symfony\Component\HttpFoundation\Response {#5132 +headers: Symfony\Component\HttpFoundation\ResponseHeaderBag {#3975 …} #content: """ <!DOCTYPE html>\n <html lang="de">\n <head>\n <meta charset="utf-8">\n <meta name="viewport" content="width=device-width, initial-scale=1">\n \n <link rel="profile" href="http://gmpg.org/xfn/11">\n <link rel="pingback" href="https://www.staging.startplatz.de/xmlrpc.php">\n <!-- Apple Touch Icon (180x180 auto-scales) -->\n <link rel="apple-touch-icon" href="/apple-touch-icon.png">\n <!-- Favicon -->\n \n <link rel="icon" href="/favicon.png" sizes="32x32">\n \n \n <!-- HTML5 Shim and Respond.js IE8 support of HTML5 elements and media queries -->\n <!--[if lt IE 9]>\n <script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.min.js"></script>\n <script src="https://cdnjs.cloudflare.com/ajax/libs/respond.js/1.4.2/respond.min.js"></script>\n <![endif]-->\n <!-- Google tag (gtag.js) -->\n <script async src="https://www.googletagmanager.com/gtag/js?id=G-XYVL4EFW9X"></script>\n <script>\n window.dataLayer = window.dataLayer || [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n \n gtag('config', 'G-XYVL4EFW9X');\n </script>\n <!-- End Google tag -->\n \n <noscript>\n <img height="1" width="1" src="https://www.facebook.com/tr?id=767917863396798&ev=PageView&noscript=1"/>\n </noscript>\n \n <!-- wp_head starts -->\n <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />\n \t<style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>\n \t\n \t<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https://yoast.com/wordpress/plugins/seo/ -->\n \t<title>Marketing im E-Commerce: Touchpoints erkennen und richtig nutzen - STARTPLATZ</title>\n \t<meta name="description" content="E-Commerce erfreut sich wachsender Beliebheit, doch die personalisierte Kauferfahrung fehlt. 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Mai 2019, 15:01 :: <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a></p>\n <p class="date">Autor: lgraef</p>\n <p><p><strong>Obwohl immer mehr Menschen online einkaufen und das E-Commerce sich wachsender Beliebtheit erfreut, fehlt den Kunden oft vor allem eins: Die personalisierte Kauferfahrung. Diese ist natürlich nie in gleichem Maße gegeben, wie dies im stationären Handel der Fall ist. Dennoch können Kunden über bestimmte „Touchpoints“ erreicht werden, um ihnen die Marke, bzw. Produkte näherzubringen und den Bezug zu jenen persönlicher zu gestalten. Eine Customer-Journey, als ganzheitliche systematische Online-Marketing-Strategie schließlich, beschreibt die genauen einzelnen Etappen, die ein Kunde durchläuft, bevor er sich für einen Kauf im Online-Shop entscheidet. Wie sich die wichtigsten Touchpoints erkennen lassen, welche das oft sind und wie sie richtig genutzt werden, erläutern wir in diesem Beitrag.</strong></p>\n <p><span id="more-63547"></span></p>\n <h3></h3>\n <h3><strong>Die Analyse der Touchpoints </strong></h3>\n <p> <br />\n Touchpoints, also Berührungspunkte potenzieller Kunden mit der Marke, dem Produkt, der Website oder mit dem Online-Shop, gibt es einige. Manche davon sind <a href="https://www.onlinemarketing-praxis.de/glossar/touchpoint-dt-kontaktpunkt-oder-beruehrungspunkt">durch das Unternehmen direkt steuerbar, andere nur indirekt</a> oder gar nicht. Nicht auf alle lohnt es sich zu konzentrieren. Manche können vernachlässigt, ganz gestrichen oder neu kombiniert werden. Andere fehlen womöglich noch oder bedürfen intensiverer Pflege. Es sollte also für besseres Marketing im E-Commerce zunächst eine Touchpoint-Analyse erfolgen. Denn selbst, wenn bislang nie in gezielter Form Touchpoints hergestellt wurden, existieren diese doch in bei jedem Anbieter mit Online-Shop. Sie müssen aber natürlich erst erkannt werden.</p>\n <p>Bei der Touchpoint-Analyse muss für das E-Commerce zunächst eine Bestandsaufnahme aller kundenrelevanten Touchpoints erfolgen. Zudem wird die gegenwärtige Situation dokumentiert. Dabei helfen kann eine chronologische Auflistung aller Kontaktpunkte die Kunden im Laufe des Kaufprozesses im Online-Shop haben, bzw. haben könnten. Wichtig ist dabei immer aus der Perspektive des Kunden zu schauen und sich in diesem Zug eventuell auch auf einzelne Kundensegmente oder Zielgruppen zu konzentrieren.</p>\n <p>Eine Verfeinerung der Analyse gelingt, indem die Touchpoints in Gruppen gebündelt werden. Diese können von Branche zu Branche und Situation zu Situation unterschiedlich sein. Sinnvoll für das E-Commerce ist eine Touchpoint-Bündelung in drei simple Gruppen, bzw. Schritte:</p>\n <ol>\n <li>Vor einer Online-Bestellung</li>\n <li>Während einer Online-Bestellung</li>\n <li>Nach einer Online-Bestellung</li>\n </ol>\n <p>Vor allem vor der Vorkaufphase sind außerdem die in Zeiten von Social Media, Influencern und ständiger Vernetzung immer wichtiger werdenden „Influencing Touchpoints“ anzusiedeln. Sie beschreiben die Beeinflussung potenzieller Kunden durch Dritte, die auf Mundpropaganda und Weiterempfehlungen basiert und die sich als Anbieter nur mittelbar steuern lässt. Allerdings stellt jeder zufriedene Kunde natürlich nach der Nachkaufphase auch wieder einen potenziellen Beeinflusser dar, der im besten Fall kostenlos für das Onlineangebot wirbt.</p>\n <h3><strong>Wichtige Touchpoints im E-Commerce</strong></h3>\n <p> </p>\n <p><center><img fetchpriority="high" decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2019/05/ECommerce_2.jpg" alt="" width="600" height="400" />Im Online-Shop fördern Produktempfehlungen die Kundenbindung. Dazu muss der Kunde allerdings seine Daten angeben. Oder nicht?</center><br />\n Die Analyse der gegenwärtigen Situation des eigenen Onlineangebotes und der sich anbietenden Touchpoints fällt natürlich von Anbieter zu Anbieter und Zielgruppe zu Zielgruppe ganz unterschiedlich und individuell aus. Dennoch stechen natürlich Touchpoints heraus, die im Grunde für jedes Unternehmen, das am Marketing im E-Commerce arbeiten möchte, von Interesse sein dürften. Denn sie bieten eine Menge Potenzial zur Personalisierung:</p>\n <ul>\n <li>\n <h4><strong>Der Online-Shop </strong></h4>\n </li>\n </ul>\n <p>Natürlich ist der Online-Shopeiner der entscheidenden Touchpoints, was das E-Commerce-Marketing betrifft. Hat man einen Kunden durch Waren, Preise und Empfehlungen anderer so weit überzeugt, dass er den Online-Shop gezielt anwählt, zählen natürlich Dinge, wie das Produktportfolio, die Benutzerfreundlichkeit und ein ansprechendes Design. Gerade Letzteres ist heute enorm wichtig und zielgruppenspezifisch. Es sollte außerdem unbedingt dem <a href="https://www.startplatz.de/corporate-design-als-unterschaetzter-erfolgsfaktor-industry-insight-5/">Corporate Design</a>der Marke, bzw. des Unternehmens entsprechen. Liegt bislang noch kein Corporate Design vor, kann ein solches, gut durchdacht, <a href="https://www.diedruckerei.de/magazin/corporate-design-manual-konzeption/">in einigen simplen Schritten erstellt werden</a>. Doch wirklich persönlich wird es für den Kunden erst, wenn der Kunde/ Käufer genau das findet, was er wirklich sucht, oder was ihm gefällt.</p>\n <p>Neben gezielten Produktempfehlungen kann auch individueller Content, sprich Texte, Bilder und Videos helfen, vor allem das Interesse auch von Bestandskunden zu wahren und zu steigern. Personalisierungen können hier natürlich nur erfolgen, wenn man die Interessen der Käufer kennt. Hierfür wiederum ist auf zwei Dinge zu achten:</p>\n <p><strong>1. An Daten kommen</strong></p>\n <p>Es gibt explizite und implizite Daten, die man von Nutzern bekommen kann. Explizite Daten werden von Nutzern etwa bei einer Registrierung im Online-Shop zur Verfügung gestellt. Allerdings muss daran gedacht werden, dass solche Registrierungsprozesse den Kaufprozess verkomplizieren und mitunter auch die Abbruchrate des Kaufs erhöhen können. Implizite Daten hingegen können etwa im Rahmen von Echtzeit-Tracking des Surfverhaltens von Nutzern erhalten werden. Aufgrund des Surfverhaltens von Nutzern kann entsprechende Software die Daten auswerten und dem Betreiber so im Grunde konkrete Verbesserungsvorschläge machen.</p>\n <p><strong>2. Inhalte an der richtigen Stelle zur richtigen Zeit platzieren</strong></p>\n <p>Indem das Klickverhalten der Online-Shop-Besucher analysiert wird, lässt sich entscheiden, an welchen Stellen auf der Website etwa Beststeller und individuelle Produktempfehlungen platziert werden. Wichtig ist dabei, die Benutzerfreundlichkeit nicht aus den Augen zu verlieren. Zu viel Personalisierung kann Nutzer auch abschrecken, weshalb statische Inhalte (wie eben Beststeller oder Ähnliches) neben dynamischen Inhalten ihren wichtigen Platz haben.</p>\n <ul>\n <li>\n <h4><strong>Die Zeitspanne, bis die Lieferung eintrifft</strong></h4>\n </li>\n </ul>\n <p>Kunden, die etwas bestellt haben, hätten ihre Produkte natürlich am liebsten sofort nach der Bezahlung. Doch beim Onlinekauf muss eben etwas Geduld mitgebracht werden. Ein Nachteil gegenüber dem stationären Einkauf, unter dem Onlineverkäufer leiden müssen. Allerdings kann die Wartezeit für den Kunden natürlich auch angenehmer gestaltet werden. Hier ergibt sich ein weiterer wichtiger Touchpoint: Der Kundenkontakt, bis die Lieferung bei ihm eintrifft.</p>\n <p>Entscheidend ist hier natürlich die wichtigsten Fragen für den Kunden zu beantworten: Wann wurde die Bestellung abgeschickt? Wo befindet sie sich zum aktuellen Zeitpunkt? Wann wird sie aller Voraussicht nach beim Kunden eintreffen?</p>\n <p>Im besten Fall kann der Kunde via GPS und Google Maps genau nachverfolgen, wie der Status seiner Sendung ist. Da Smartphones heute fast eine Selbstverständlichkeit geworden sind, kann wunderbar <a href="https://de.yeeply.com/blog/e-commerce-app-fuer-deinen-online-store/">auch mit Apps gearbeitet werden</a>, über die sich vor allem auch wieder Bestandskunden freuen.</p>\n <ul>\n <li>\n <h4><strong>Der Empfang der Lieferung</strong></h4>\n </li>\n </ul>\n <p>Auch der Moment, in welchem das Paket beim Kunden eintrifft, ist ein Touchpoint mit dem Kunden, der im E-Commerce eine ganz entscheidende Rolle spielt. Hier kann mitunter auf die direkteste Weise mit dem Kunden kommuniziert werden. Denn es handelt sich beim Paketempfang um einen emotionalen Moment, vergleichbar mit Weihnachten.</p>\n <p>Kunden freuen sich natürlich besonders, wenn ihre Ware auch entsprechend der hohen Erwartungen verpackt ist. Die Haptik und der Geruch der Umverpackung usw. spielen eine größere Rolle, als viele denken würden. Auch hier kann ordentlich personalisiert werden. Das Paket selbst kann im erwähnten Corporate Design der Marke und des Online-Shops gestaltet sein. Das schürt die Vorfreude auf den Inhalt, da der Kunde schon weiß, was gleich auf ihn wartet.</p>\n <p>Im Inneren wiederum kann Personalisierung auf zweierlei Weise erfolgen: Der Kunde kann zum einen mit etwa einer kurzen persönlichen Nachricht direkt angesprochen werden. Er fühlt sich so ernstgenommen und nicht als ein Kunde, der unter vielen untergeht. Zum anderen kann mittels Paketbeilagen, die wieder auf der Auswertung der über die Website gesammelten Daten beruhen, persönliche Werbung für andere Produkte erfolgen oder es können individuelle Gutscheine usw. übermittelt werden.</p>\n <p><center><img decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2019/05/ECommerce_3.jpg" alt="" width="600" height="400" />Je nach Kunde kann ein Paket individuell personalisiert werden. Einen stärkeren Touchpoint zwischen Kunde und Onlineversand kann es an kaum einer anderen Stelle geben.</center></p>\n <h3><strong>Die Customer-Journey </strong></h3>\n <p> <br />\n Widmen wir uns im dritten und letzten Abschnitt der bereits erwähnten Customer-Journey. Diese kann von jedem potenziellen Kunden erlebt werden. Allerdings ist auch keine Kundenreise genau gleich, selbst wenn die Hauptstationen die gleichen sein mögen. Doch fangen wir von vorne an: Was ist die Customer-Journey, bzw. Kundenreise genau?</p>\n <p>Im Grunde bildet die Kundenreise <a href="https://de.ryte.com/wiki/Customer_Journey">den Weg des Kunden über die Touchpoints ab</a> und zwar bis nach dem Kauf. Man kann sie sich wie eine Art Karte vorstellen, auf welcher der Kunde diverse Stationen abläuft, an welchen er immer wieder in Berührungen mit der Marke oder einem Produkt kommt.</p>\n <p>Um Touchpoints richtig zu nutzen, kann es hilfreich sein, Prototypen von Kunden zu erstellen. Anhand dieser können dann die unterschiedlichen Reiserouten, die jene Prototypen abwandern, dargestellt werden. Das kann dabei helfen, sich die Phasen eines Entscheidungsprozesses besser zu verbildlichen, um damit zu arbeiten. Nachdem diese Routen erstellt wurden, fällt es leichter, die Relevanz bestimmter Touchpoints aus Sicht des Kunden zu ermitteln. Auch die Qualität dessen, was an diesen Touchpoints passiert, ist zu ermitteln.</p>\n <p>Die Erarbeitung von Customer-Journeys braucht Zeit und verbessert sich nach ersten Erfahrungen mit Kunden und ihrem Verhalten rund um den Online-Shop. Somit sollten die Kundenreisen auch immer wieder überarbeitet werden, um ausgewählte Touchpoints gezielt zu optimieren. Kunden damit nicht nur zufriedenzustellen, sondern ihren Wert als Touchpoint selbst, etwa im Rahmen von Bewertungen des Shops, die wieder potenzielle neue Kunden lesen, zu nutzen und zu festigen.</p>\n <h3><strong>Du schreibst auch interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content als Gastbeitrag auf unserem Blog präsentieren? <a href="mailto:olga.rube@startplatz.de">Melde dich bei uns!</a></strong></h3>\n </p>\n \n \n <script>(function() {\n \twindow.mc4wp = window.mc4wp || {\n \t\tlisteners: [],\n \t\tforms: {\n \t\t\ton: function(evt, cb) {\n \t\t\t\twindow.mc4wp.listeners.push(\n \t\t\t\t\t{\n \t\t\t\t\t\tevent : evt,\n \t\t\t\t\t\tcallback: cb\n \t\t\t\t\t}\n \t\t\t\t);\n \t\t\t}\n \t\t}\n \t}\n })();\n </script><!-- Mailchimp for WordPress v4.10.8 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-1" class="mc4wp-form mc4wp-form-53992 mc4wp-form-styles-builder mc4wp-ajax" method="post" data-id="53992" data-name="Blogartikel" ><div class="mc4wp-form-fields"><p>\r\n \t<label>Jetzt unseren Newsletter abonnieren und keine News aus der Startup-Szene mehr verpassen!</label>\r\n \t<label> \r\n \t\t<input type="email" name="EMAIL" placeholder="Deine E-Mail Adresse" required />\r\n </label>\r\n </p>\r\n <p>\r\n \t<input type="submit" value="Registrieren" />\r\n </p></div><label style="display: none !important;">Wenn du ein Mensch bist, lasse das Feld leer: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1772243010" /><input type="hidden" name="_mc4wp_form_id" value="53992" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-1" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->\n \n <div id="relatedposts">\n <div class="section-header">\n <h2>Ähnliche Beiträge</h2>\n </div>\n <ul> <h3><a href="https://www.staging.startplatz.de/studiowp-wordpress-wartung/">StudioWP.io – Erfahrenes Agentur-Startup-Team aus Köln optimiert das Thema WordPress Wartung</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2022/12/Vorlage-Titelbild-Blogbeitrag-2-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" /> </div>\n <div class="media-body">\n <p>StudioWP.io ist ein ausgereiftes Startup der beiden Gründer Felix Bauer (woogency.de, WooCommerce) und Jon Ziemlich (jon-ziemlich.de, WordPress). Die SaaS-Lösung zur professionellen WordPress Wartung wurde als Webapp seit 2019 stetig weiterentwickelt und Mitte dieses Jahres für professionelle Anwender, Freelancer & Agenturen freigegeben. Inzwischen werden mit Hilfe der Lösung aus Team & Tool schon über 250 WordPress– […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/trends-online-marketing/">Mach dein Unternehmen bekannter: Aktuelle Trends im Online Marketing</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2022/02/Trends-Online-Marketing-scaled-e1644501315188-80x80.jpg" class="media-object img-rounded wp-post-image" alt="Trends-Online-Marketing" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Gefühlt verändert sich das Online Marketing ständig. Kein Wunder, denn die digitale Welt ist ebenfalls stets im Wandel. Für das Jahr 2022 zeichnen sich ein paar Trends ab, die uns bereits bekannt sind, aber auch für Neuerungen ist genügend Platz im Online Marketing. Beispielsweise wird im Jahr 2022 die menschliche Stimme immer mehr an Wichtigkeit […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/finanziell-vorsorgen-tipps-gruender/">Finanziell vorsorgen: Tipps, wie junge Gründer*innen vorgehen können</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2021/04/pexels-pixabay-128867-scaled-e1618835545291-80x80.jpg" class="media-object img-rounded wp-post-image" alt="finanziell-vorsorgen-altersvorsorge-gründer-gründerinnen" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Für viele Deutsche ist es immer noch unvorstellbar, dass wir uns in einem der reichsten Länder der Welt ernsthafte Sorgen darüber machen müssen, eventuell von Altersarmut betroffen zu sein. Doch dieses Schreckensgespenst verbreitet sich in Deutschland rasant. Laut einer Studie der Wirtschaftsforschungsinstitute DIW und ZEW sind derzeit über 16 Prozent der Einwohner von Altersarmut bedroht. […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/e-commerce-produktlaunch-amazon-fba/">Im E-Commerce die Rakete zünden: Wie der Produktlaunch schnellstmöglich klappt</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2021/03/E-Commerce-Produktlaunch-Rakete-scaled-e1616411263242-80x80.jpg" class="media-object img-rounded wp-post-image" alt="E-Commerce Produktlaunch Rakete" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Der Start in das Unternehmertum ist schon eine Herausforderung an sich. Wer ein physisches Produkt auf den Markt bringen möchte und keine Dienstleistung anbietet, sieht sich zudem mit zusätzlichen Hürden konfrontiert. Auch wenn man schon eine gute Produktidee mit starken USPs hat und sich sicher ist ein Bedürfnis seiner Zielgruppe zu befriedigen, stellen sich erstmal […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/hendrik-lennarz-growth-hacking/">Hendrik Lennarz – Growth Hacking Hattrick für Startups</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2020/10/Header-WP5-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Als Gründer:in eines Startups sieht man sich von Beginn an mit vielen Herausforderungen konfrontiert. Eines der anspruchsvollsten Ziele, welches junge Unternehmen sich selbst setzen, ist ein möglichst rasantes Wachstum durch immer komplexere Marketing Strategien. Solche Strategien sind jedoch in vielen Fällen theoretische Utopien, deren Erfolg von vielen verschiedenen internen und externen Faktoren abhängt. Genau hier […]</p>\n </div>\n </div>\n <hr>\n </ul></div>\n \n \n \n \n <hr class="hr-section">\n \n \n <div class="separator"></div>\n \n <div class="section-header">\n </div>\n <div class="section-header">\n <h2>Kommende Events</h2>\n <div class="btn-group pull-right">\n <button type="button" class="btn btn-gray dropdown-toggle" data-toggle="dropdown">\n Alle anzeigen <span class="caret"></span>\n </button>\n <ul class="dropdown-menu">\n <li><a href="/events?tag=network">Network events</a></li>\n <li><a href="/events?tag=workshop">Workshops</a></li>\n <li><a href="/events?tag=konferenz">Conferences</a></li>\n <li><a href="/events?tag=talk">Talks</a></li>\n <li><a href="/events?tag=pitch">Pitch events</a></li>\n </ul>\n </div>\n </div>\n \n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">Female AImpowerment: Vibe Coding</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://cdn.evbuc.com/images/1177415804/2320340747883/1/original.20260212-211452" alt="">\n <div class="date visible-xs">\n <div class="day">02</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">meetup</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">Female AImpowerment: Vibe Coding</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Monday, 02.03.26, 18:30 - 20:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ Köln, Im Mediapark 5, 50670 Köln</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=AI" class="btn btn-sort sort-gray">AI</a> \n <a href="/events?tag=KI" class="btn btn-sort sort-gray">KI</a> \n <a href="/events?tag=VibeCoding" class="btn btn-sort sort-gray">VibeCoding</a> \n <a href="/events?tag=Workshop" class="btn btn-sort sort-gray">Workshop</a> \n <a href="/events?tag=Community" class="btn btn-sort sort-gray">Community</a> \n <a href="/events?tag=External" class="btn btn-sort sort-gray">External</a> \n <a href="/events?tag=FemaleEmpowerment" class="btn btn-sort sort-gray">FemaleEmpowerment</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">Ask und Info - mit Versicherungsexpertinnen der TK - Spezial Thema: Social Pizza</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1693817863/Sprechstunde_Eventbild_clc.png" alt="">\n <div class="date visible-xs">\n <div class="day">04</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">sprechstunde</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">Ask und Info - mit Versicherungsexpertinnen der TK - Spezial Thema: Social Pizza</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Wednesday, 04.03.26, 10:30 - 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Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-1-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/clawconnrw/">Volles Haus und starke Use Cases: Das war die ClawCon NRW im STARTPLATZ Köln</a> <br> 20. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-47-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/digitale-sichtbarkeit-fuer-lausitzer-unternehmen-warum-landing-pages-eine-immer-groessere-bedeutung-zukommt/">Digitale Sichtbarkeit für Lausitzer Unternehmen: Warum Landing Pages eine immer größere Bedeutung zukommt</a> <br> 3. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/01/Titelbild-Blogbeitrag-47-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/desk-sharing-fuer-startups-wie-flexible-arbeitsplatzmodelle-kosten-senken-und-teamkultur-staerken/">Desk Sharing für Startups: Wie flexible Arbeitsplatzmodelle Kosten senken und Teamkultur stärken</a> <br> 13. Januar </div>\n \n </div>\n \n </div>\n \n <div class="banner text-white tarife">\r\n <div class="banner-content">\r\n <h2>Community Membership</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n <h4>\r\n Werde Teil der <b>größten Startup Community im Rheinland\r\n <br><br>\r\n <i>Bereits ab 10 €/Monat!</i></b>\r\n <!--Jetzt 14 Tage kostenlos testen!-->\r\n </h4>\r\n \r\n <a class="btn btn-transparent hover-black" href="/community-membership/">Jetzt informieren!</a>\r\n \r\n </div>\r\n </div>\n \n <div class="banner grunderstipendium_s text-white">\r\n <div class="banner-content">\r\n <h2>Gastbeiträge</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n „Du schreibst interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content auf unserem Blog präsentieren? \r\n <a class="btn btn-transparent" href="mailto:marketing@startplatz.de?subject=Gastbeitrag%20STARTPLATZ">Kontaktiere uns!</a>\r\n \r\n </div>\r\n </div>\n \n \n <div class="banner bg-white">\n <div 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break; } } } pendingRequests--; var row = request.DOMNode; /* Unpack the children from the row */ var profilerCell = row.children[1]; var methodCell = row.children[2]; var statusCodeCell = row.children[4]; var statusCodeElem = statusCodeCell.children[0]; var durationCell = row.children[6]; if (request.error) { row.className = 'sf-ajax-request sf-ajax-request-error'; methodCell.className = 'sf-ajax-request-error'; successStreak = 0; } else { row.className = 'sf-ajax-request sf-ajax-request-ok'; successStreak++; } if (request.statusCode) { if (request.statusCode < 300) { statusCodeElem.setAttribute('class', 'sf-toolbar-status'); } else if (request.statusCode < 400) { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-yellow'); } else { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red'); } statusCodeElem.textContent = request.statusCode; } else { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red'); } if (request.duration) { durationCell.textContent = request.duration + ' ms'; } if (request.profilerUrl) { profilerCell.textContent = ''; var profilerLink = document.createElement('a'); profilerLink.setAttribute('href', request.profilerUrl); profilerLink.textContent = request.profile; profilerCell.appendChild(profilerLink); } renderAjaxRequests(); }; if (window.fetch && window.fetch.polyfill === undefined) { var oldFetch = window.fetch; window.fetch = function () { var promise = oldFetch.apply(this, arguments); var url = arguments[0]; var params = arguments[1]; var paramType = Object.prototype.toString.call(arguments[0]); if (paramType === '[object Request]') { url = arguments[0].url; params = { method: arguments[0].method, credentials: arguments[0].credentials, headers: arguments[0].headers, mode: arguments[0].mode, redirect: arguments[0].redirect }; } else { url = String(url); } if (!url.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var method = 'GET'; if (params && params.method !== undefined) { method = params.method; } var stackElement = { error: false, url: url, method: method, type: 'fetch', start: new Date() }; var idx = requestStack.push(stackElement) - 1; promise.then(function (r) { stackElement.duration = new Date() - stackElement.start; stackElement.error = r.status < 200 || r.status >= 400; stackElement.statusCode = r.status; stackElement.profile = r.headers.get('x-debug-token'); stackElement.profilerUrl = r.headers.get('x-debug-token-link'); stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace'); finishAjaxRequest(idx); }, function (e){ stackElement.error = true; finishAjaxRequest(idx); }); startAjaxRequest(idx); } return promise; }; } if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) { var proxied = XMLHttpRequest.prototype.open; XMLHttpRequest.prototype.open = function(method, url, async, user, pass) { var self = this; /* prevent logging AJAX calls to static and inline files, like templates */ var path = url; if (url.slice(0, 1) === '/') { if (0 === url.indexOf('')) { path = url.slice(0); } } else if (0 === url.indexOf('http\u003A\/\/www.staging.startplatz.de')) { path = url.slice(32); } if (!path.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 || self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { if (!this.sfwdt) { this.sfwdt = document.getElementById('sfwdt' + token); } return this.sfwdt; }, load: function(selector, url, onSuccess, onError, options) { var el = document.getElementById(selector); if (el && el.getAttribute('data-sfurl') !== url) { request( url, function(xhr) { el.innerHTML = xhr.responseText; el.setAttribute('data-sfurl', url); removeClass(el, 'loading'); var pending = pendingRequests; for (var i = 0; i < requestStack.length; i++) { startAjaxRequest(i); if (requestStack[i].duration) { finishAjaxRequest(i); } } /* Revert the pending state in case there was a start called without a finish above. */ pendingRequests = pending; (onSuccess || noop)(xhr, el); }, function(xhr) { (onError || noop)(xhr, el); }, '', options ); } return this; }, showToolbar: function(token) { var sfwdt = this.getSfwdt(token); removeClass(sfwdt, 'sf-display-none'); if (getPreference('toolbar/displayState') == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; document.getElementById('sfMiniToolbar-' + token).style.display = 'none'; } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); addClass(sfwdt, 'sf-display-none'); }, initToolbar: function(token) { this.showToolbar(token); var hideButton = document.getElementById('sfToolbarHideButton-' + token); var hideButtonSvg = hideButton.querySelector('svg'); hideButtonSvg.setAttribute('aria-hidden', 'true'); hideButtonSvg.setAttribute('focusable', 'false'); addEventListener(hideButton, 'click', function (event) { event.preventDefault(); var p = this.parentNode; p.style.display = 'none'; (p.previousElementSibling || p.previousSibling).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; setPreference('toolbar/displayState', 'none'); }); var showButton = document.getElementById('sfToolbarMiniToggler-' + token); var showButtonSvg = showButton.querySelector('svg'); showButtonSvg.setAttribute('aria-hidden', 'true'); showButtonSvg.setAttribute('focusable', 'false'); addEventListener(showButton, 'click', function (event) { event.preventDefault(); var elem = this.parentNode; if (elem.style.display == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; elem.style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; elem.style.display = 'none' } setPreference('toolbar/displayState', 'block'); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken || token); this.load( 'sfwdt' + token, 'http\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { /* Do nothing in the edge case where the toolbar has already been replaced with a new one */ if (!document.getElementById('sfToolbarMainContent-' + newToken)) { return; } /* Evaluate in global scope scripts embedded inside the toolbar */ var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); /* Handle toolbar-info position */ var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; /* Reset right and left value, useful on window resize */ toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue * -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="http\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, createTabs: function() { var tabGroups = document.querySelectorAll('.sf-tabs:not([data-processed=true])'); /* create the tab navigation for each group of tabs */ for (var i = 0; i < tabGroups.length; i++) { var tabs = tabGroups[i].querySelectorAll(':scope > .tab'); var tabNavigation = document.createElement('ul'); tabNavigation.className = 'tab-navigation'; var selectedTabId = 'tab-' + i + '-0'; /* select the first tab by default */ for (var j = 0; j < tabs.length; j++) { var tabId = 'tab-' + i + '-' + j; var tabTitle = tabs[j].querySelector('.tab-title').innerHTML; var tabNavigationItem = document.createElement('li'); tabNavigationItem.setAttribute('data-tab-id', tabId); if (hasClass(tabs[j], 'active')) { selectedTabId = tabId; } if (hasClass(tabs[j], 'disabled')) { addClass(tabNavigationItem, 'disabled'); } tabNavigationItem.innerHTML = tabTitle; tabNavigation.appendChild(tabNavigationItem); var tabContent = tabs[j].querySelector('.tab-content'); tabContent.parentElement.setAttribute('id', tabId); } tabGroups[i].insertBefore(tabNavigation, tabGroups[i].firstChild); addClass(document.querySelector('[data-tab-id="' + selectedTabId + '"]'), 'active'); } /* display the active tab and add the 'click' event listeners */ for (i = 0; i < tabGroups.length; i++) { tabNavigation = tabGroups[i].querySelectorAll(':scope > .tab-navigation li'); for (j = 0; j < tabNavigation.length; j++) { tabId = tabNavigation[j].getAttribute('data-tab-id'); document.getElementById(tabId).querySelector('.tab-title').className = 'hidden'; if (hasClass(tabNavigation[j], 'active')) { document.getElementById(tabId).className = 'block'; } else { document.getElementById(tabId).className = 'hidden'; } tabNavigation[j].addEventListener('click', function(e) { var activeTab = e.target || e.srcElement; /* needed because when the tab contains HTML contents, user can click */ /* on any of those elements instead of their parent '<li>' element */ while (activeTab.tagName.toLowerCase() !== 'li') { activeTab = activeTab.parentNode; } /* get the full list of tabs through the parent of the active tab element */ var tabNavigation = activeTab.parentNode.children; for (var k = 0; k < tabNavigation.length; k++) { var tabId = tabNavigation[k].getAttribute('data-tab-id'); document.getElementById(tabId).className = 'hidden'; removeClass(tabNavigation[k], 'active'); } addClass(activeTab, 'active'); var activeTabId = activeTab.getAttribute('data-tab-id'); document.getElementById(activeTabId).className = 'block'; }); } tabGroups[i].setAttribute('data-processed', 'true'); } }, createToggles: function() { var toggles = document.querySelectorAll('.sf-toggle:not([data-processed=true])'); for (var i = 0; i < toggles.length; i++) { var elementSelector = toggles[i].getAttribute('data-toggle-selector'); var element = document.querySelector(elementSelector); addClass(element, 'sf-toggle-content'); if (toggles[i].hasAttribute('data-toggle-initial') && toggles[i].getAttribute('data-toggle-initial') == 'display') { addClass(toggles[i], 'sf-toggle-on'); addClass(element, 'sf-toggle-visible'); } else { addClass(toggles[i], 'sf-toggle-off'); addClass(element, 'sf-toggle-hidden'); } addEventListener(toggles[i], 'click', function(e) { e.preventDefault(); if ('' !== window.getSelection().toString()) { /* Don't do anything on text selection */ return; } var toggle = e.target || e.srcElement; /* needed because when the toggle contains HTML contents, user can click */ /* on any of those elements instead of their parent '.sf-toggle' element */ while (!hasClass(toggle, 'sf-toggle')) { toggle = toggle.parentNode; } var element = document.querySelector(toggle.getAttribute('data-toggle-selector')); toggleClass(toggle, 'sf-toggle-on'); toggleClass(toggle, 'sf-toggle-off'); toggleClass(element, 'sf-toggle-hidden'); toggleClass(element, 'sf-toggle-visible'); /* the toggle doesn't change its contents when clicking on it */ if (!toggle.hasAttribute('data-toggle-alt-content')) { return; } if (!toggle.hasAttribute('data-toggle-original-content')) { toggle.setAttribute('data-toggle-original-content', toggle.innerHTML); } var currentContent = toggle.innerHTML; var originalContent = toggle.getAttribute('data-toggle-original-content'); var altContent = toggle.getAttribute('data-toggle-alt-content'); toggle.innerHTML = currentContent !== altContent ? altContent : originalContent; }); /* Prevents from disallowing clicks on links inside toggles */ var toggleLinks = toggles[i].querySelectorAll('a'); for (var j = 0; j < toggleLinks.length; j++) { addEventListener(toggleLinks[j], 'click', function(e) { e.stopPropagation(); }); } /* Prevents from disallowing clicks on "copy to clipboard" elements inside toggles */ var copyToClipboardElements = toggles[i].querySelectorAll('span[data-clipboard-text]'); for (var k = 0; k < copyToClipboardElements.length; k++) { addEventListener(copyToClipboardElements[k], 'click', function(e) { e.stopPropagation(); }); } toggles[i].setAttribute('data-processed', 'true'); } }, initializeLogsTable: function() { Sfjs.updateLogsTable(); document.querySelectorAll('.log-filter input').forEach((input) => { input.addEventListener('change', () => { Sfjs.updateLogsTable(); }); }); document.querySelectorAll('.filter-select-all-or-none button').forEach((link) => { link.addEventListener('click', () => { const selectAll = link.classList.contains('select-all'); link.closest('.log-filter-content').querySelectorAll('input').forEach((input) => { input.checked = selectAll; }); Sfjs.updateLogsTable(); }); }); document.body.addEventListener('click', (event) => { document.querySelectorAll('details.log-filter').forEach((filterElement) => { if (!filterElement.contains(event.target) && filterElement.open) { filterElement.open = false; } }); }); }, updateLogsTable: function() { const selectedType = document.querySelector('#log-filter-type input:checked').value; const priorities = document.querySelectorAll('#log-filter-priority input'); const allPriorities = Array.from(priorities).map((input) => input.value); const selectedPriorities = Array.from(priorities).filter((input) => input.checked).map((input) => input.value); const channels = document.querySelectorAll('#log-filter-channel input'); const selectedChannels = Array.from(channels).filter((input) => input.checked).map((input) => input.value); const logs = document.querySelector('table.logs'); if (null === logs) { return; } /* hide rows that don't match the current filters */ let numVisibleRows = 0; logs.querySelectorAll('tbody tr').forEach((row) => { if ('all' !== selectedType && selectedType !== row.getAttribute('data-type')) { row.style.display = 'none'; return; } const priority = row.getAttribute('data-priority'); if (false === selectedPriorities.includes(priority) && true === allPriorities.includes(priority)) { row.style.display = 'none'; return; } if ('' !== row.getAttribute('data-channel') && false === selectedChannels.includes(row.getAttribute('data-channel'))) { row.style.display = 'none'; return; } row.style.display = 'table-row'; numVisibleRows++; }); document.querySelector('table.logs').style.display = 0 === numVisibleRows ? 'none' : 'table'; document.querySelector('.no-logs-message').style.display = 0 === numVisibleRows ? 'block' : 'none'; /* update the selected totals of all filters */ document.querySelector('#log-filter-priority .filter-active-num').innerText = (priorities.length === selectedPriorities.length) ? 'All' : selectedPriorities.length; document.querySelector('#log-filter-channel .filter-active-num').innerText = (channels.length === selectedChannels.length) ? 'All' : selectedChannels.length; /* update the currently selected "log type" tab */ document.querySelectorAll('#log-filter-type li').forEach((tab) => tab.classList.remove('active')); document.querySelector(`#log-filter-type input[value="${selectedType}"]`).parentElement.classList.add('active'); }, }; })(); Sfjs.addEventListener(document, 'DOMContentLoaded', function() { Sfjs.createTabs(); Sfjs.createToggles(); });}/*]]>*/</script><style nonce="412d6a498a11c2b697e3aeb92bd59158"> .sf-minitoolbar { background-color: #222; border-top-left-radius: 4px; bottom: 0; box-sizing: border-box; display: none; height: 36px; padding: 6px; position: fixed; right: 0; z-index: 99999;}.sf-minitoolbar button { background-color: transparent; padding: 0; border: none;}.sf-minitoolbar svg,.sf-minitoolbar img { max-height: 24px; max-width: 24px; display: inline;}.sf-toolbar-clearer { clear: both; height: 36px;}.sf-display-none { display: none;}.sf-toolbarreset * { box-sizing: content-box; vertical-align: baseline; 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| accept | "*/*" |
| accept-encoding | "gzip, br, zstd, deflate" |
| host | "www.staging.startplatz.de" |
| referer | "https://www.staging.startplatz.de/marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen" |
| user-agent | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
| x-forwarded-for | "216.73.216.183" |
| x-forwarded-host | "www.staging.startplatz.de" |
| x-forwarded-port | "443" |
| x-forwarded-proto | "https" |
| x-forwarded-server | "c7c6e7953db4" |
| x-php-ob-level | "0" |
| x-real-ip | "216.73.216.183" |
Request Content
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Response
Response Headers
| Header | Value |
|---|---|
| cache-control | "no-cache, private" |
| content-type | "text/html; charset=UTF-8" |
| date | "Sat, 28 Feb 2026 01:43:30 GMT" |
| link | "<https://www.staging.startplatz.de/?p=63547>; rel=shortlink" |
| x-debug-token | "600cc1" |
| x-powered-by | "PHP/8.1.34" |
Cookies
Request Cookies
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Response Cookies
No response cookies
Session 1
Session Metadata
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Session Attributes
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Session Usage
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Flashes
Flashes
No flash messages were created.
Server Parameters
Server Parameters
Defined in .env
| Key | Value |
|---|---|
| ANTHROPIC_API_KEY | "" |
| CLOUDINARY_API_KEY | "187719847589952" |
| CLOUDINARY_API_SECRET | "2L0-UBEtXjD-ODU3On8eqJrZPFY" |
| CLOUDINARY_CLOUDNAME | "startplatz" |
| CLOUDINARY_URL | "cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz" |
| CRON_API_KEY | "cron_sp_X9kM4nQ7pR2sT6vW8yB1" |
| MONSUM_WEBHOOK_PASSWORD_CGN | "" |
| MONSUM_WEBHOOK_PASSWORD_DUS | "" |
| MONSUM_WEBHOOK_PASSWORD_TESTPLATZ | "" |
| MONSUM_WEBHOOK_USER_CGN | "" |
| MONSUM_WEBHOOK_USER_DUS | "" |
| MONSUM_WEBHOOK_USER_TESTPLATZ | "" |
| OPENAI_ORGANIZATION | "STARTPLATZ" |
| REDIS_URL | "" |
| SESSION_SAVE_PATH | "%kernel.project_dir%/var/cache/sessions" |
| SKOOL_WEBHOOK_KI_CAMPUS | "https://api.skool.com/groups/ki-campus/webhooks/5f76ae64499d42a49dafbf613fec3ec0" |
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| STATISTIC_ZAPIER_API_KEY | "50670" |
| TEST_DATA_PATH | "data/test-bewerbungen" |
| TWILIO_AUTH_TOKEN | "" |
| TYPEFORM_WEBHOOK_SECRET | "" |
| WP_API_BASE_URL | "" |
| WP_API_PASSWORD | "" |
| WP_API_USERNAME | "" |
Defined as regular env variables
| Key | Value |
|---|---|
| APP_DEBUG | "1" |
| APP_ENV | "dev" |
| APP_SECRET | "a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm" |
| CONTENT_LENGTH | "" |
| CONTENT_TYPE | "" |
| DATABASE_URL | "mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress" |
| DOCUMENT_ROOT | "/var/www/html/public" |
| DOCUMENT_URI | "/index.php" |
| EASYBILL_EMAIL_AI_HUB | "lorenz.graef@startplatz.de" |
| EASYBILL_EMAIL_FGH | "alexandra.thelen@startplatz.de" |
| EASYBILL_EMAIL_SP_CGN | "admin@startplatz.de" |
| EASYBILL_EMAIL_SP_DUS | "johannes.graef@startplatz.de" |
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| HOME | "/home/www-data" |
| HOSTNAME | "dev" |
| HTTP_ACCEPT | "*/*" |
| HTTP_ACCEPT_ENCODING | "gzip, br, zstd, deflate" |
| HTTP_HOST | "www.staging.startplatz.de" |
| HTTP_REFERER | "https://www.staging.startplatz.de/marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen" |
| HTTP_USER_AGENT | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
| HTTP_X_FORWARDED_FOR | "216.73.216.183" |
| HTTP_X_FORWARDED_HOST | "www.staging.startplatz.de" |
| HTTP_X_FORWARDED_PORT | "443" |
| HTTP_X_FORWARDED_PROTO | "https" |
| HTTP_X_FORWARDED_SERVER | "c7c6e7953db4" |
| HTTP_X_REAL_IP | "216.73.216.183" |
| HUBSPOT_API_KEY | "pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642" |
| HUBSPOT_DEFAULT_FORM_GUID | "1e712a28-62f9-46e0-99f5-13f6bdc0ec70" |
| HUBSPOT_PORTAL_ID | "44225308" |
| HUBSPOT_TRACKING_ID | "2795177" |
| MAILER_DSN | "smtp://STARTPLATZ:md-UPVV0udzlA47hrj9B-LMGQ@smtp.mandrillapp.com:587" |
| MONSUM_API_EMAIL_CGN | "startplatz@lennarz-consulting.de" |
| MONSUM_API_EMAIL_DUS | "startplatz@lennarz-consulting.de" |
| MONSUM_API_EMAIL_TESTPLATZ | "lorenz.graef@startplatz.de" |
| MONSUM_API_TOKEN_CGN | "32e50c9db555d24f87b40c641b4b014bKzrRnijwaj7yLDB7c0CKXYmVJCzyATZ3" |
| MONSUM_API_TOKEN_DUS | "762173de1b510657bb44a2662747bac9nUFkR3NatmYlrqjI7hswGM2ZsDBbgYxR" |
| MONSUM_API_TOKEN_TESTPLATZ | "c0c8e924c966fbf562c59646ee67b2a3sh4WFrDN3XxPiwKcskvfcRWQyzWOy4Bu" |
| OPENAI_API_KEY | "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" |
| PATH | "/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin" |
| PERPLEXITY_API_KEY | "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" |
| PHPIZE_DEPS | "autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c" |
| PHP_ASC_URL | "https://www.php.net/distributions/php-8.1.34.tar.xz.asc" |
| PHP_CFLAGS | "-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64" |
| PHP_CPPFLAGS | "-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64" |
| PHP_INI_DIR | "/usr/local/etc/php" |
| PHP_LDFLAGS | "-Wl,-O1 -pie" |
| PHP_SELF | "/index.php" |
| PHP_SHA256 | "ffa9e0982e82eeaea848f57687b425ed173aa278fe563001310ae2638db5c251" |
| PHP_URL | "https://www.php.net/distributions/php-8.1.34.tar.xz" |
| PHP_VERSION | "8.1.34" |
| PWD | "/var/www/html" |
| QUERY_STRING | "" |
| REDIRECT_STATUS | "200" |
| REMOTE_ADDR | "172.22.0.12" |
| REMOTE_PORT | "59038" |
| REQUEST_METHOD | "GET" |
| REQUEST_SCHEME | "http" |
| REQUEST_TIME | 1772243009 |
| REQUEST_TIME_FLOAT | 1772243009.6987 |
| REQUEST_URI | "/marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen/" |
| SCRIPT_FILENAME | "/var/www/html/public/index.php" |
| SCRIPT_NAME | "/index.php" |
| SERVER_ADDR | "172.22.0.7" |
| SERVER_NAME | "dev.startplatz.de" |
| SERVER_PORT | "80" |
| SERVER_PROTOCOL | "HTTP/1.1" |
| SERVER_SOFTWARE | "nginx/1.18.0" |
| SHLVL | "1" |
| STARTPLATZ_BUILDTIME | "001" |
| STARTPLATZ_DATABASE_WORDPRESS_HOST | "startplatz-staging-mysql" |
| STARTPLATZ_DATABASE_WORDPRESS_NAME | "startplatz-wordpress" |
| STARTPLATZ_DATABASE_WORDPRESS_PASSWORD | "kpp8o9pWYAp2" |
| STARTPLATZ_DATABASE_WORDPRESS_USER | "startplatz" |
| STARTPLATZ_ENVIRONMENT | "staging.www.staging.startplatz.de" |
| STARTPLATZ_HOST | "www.staging.startplatz.de" |
| STRIPE_LIVE_KEY_AI_HUB | "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" |
| STRIPE_LIVE_KEY_ECODYNAMICS | "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" |
| STRIPE_LIVE_KEY_STARTPLATZ | "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" |
| STRIPE_SK_INITIAL | "ojWxv1978YWU" |
| STRIPE_TEST_KEY_AI_HUB | "sk_test_51PmYwGDCU56CMQmgpcCdmzVTjiym8wom2WWiAAuVOUhS55972eM73wDNRDEBfGMnoLSt81yqW5CKCyraQKPDTb6y00xGk2RMpj" |
| STRIPE_TEST_KEY_ECODYNAMICS | "sk_test_51PeutFFqPnUaAUP6dP1y273V3ckVBrUUxBSSIufpLoU2TdWoJBbzjnNmfM3UHsauN4ZuhObIZYhhPLd4621AmzzW00xaHryus4" |
| STRIPE_TEST_KEY_STARTPLATZ | "sk_test_51O8fFSHegJLrFARiXBFfwCkkRCTyr64RpTlYx5X7FPNEKDSRhQHgb7X9WELyNzmMkMT39tavykkZbtbWDsCz0Tc800bNFXrtbH" |
| STRIPE_WEBHOOK_SECRET | "whsec_replace_with_actual_webhook_secret_from_stripe_dashboard" |
| SYMFONY_DOTENV_VARS | "CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_ORGANIZATION,ANTHROPIC_API_KEY,STATISTIC_ZAPIER_API_KEY,CRON_API_KEY,SKOOL_WEBHOOK_KI_CAMPUS,SKOOL_WEBHOOK_KI_TREFFPUNKT,TEST_DATA_PATH,MONSUM_WEBHOOK_USER_CGN,MONSUM_WEBHOOK_PASSWORD_CGN,MONSUM_WEBHOOK_USER_DUS,MONSUM_WEBHOOK_PASSWORD_DUS,MONSUM_WEBHOOK_USER_TESTPLATZ,MONSUM_WEBHOOK_PASSWORD_TESTPLATZ,WP_API_USERNAME,WP_API_PASSWORD,WP_API_BASE_URL,REDIS_URL,TYPEFORM_WEBHOOK_SECRET,TWILIO_AUTH_TOKEN" |
| USER | "www-data" |
| WP_API_PROD_BASE_URL | "https://www.startplatz.de/wp-json/wp/v2" |
| WP_API_PROD_PASSWORD | "lSFFfrfi24zjRXtmqlwxWlBx" |
| WP_API_PROD_USERNAME | "Allmeda" |
| argc | 0 |
| argv | [] |
Sub Requests 3
DefaultController :: menuAction (token = 4728f3)
| Key | Value |
|---|---|
| _controller | "App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuAction" |
| _format | "html" |
| _locale | "en" |
| _stopwatch_token | "bdc3c9" |
| permalink | "https://www.staging.startplatz.de/marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen" |
EventPublicController :: showNextEventsAction (token = d94a6f)
| Key | Value |
|---|---|
| _controller | "App\StartPlatz\Bundle\EventBundle\Controller\EventPublicController::showNextEventsAction" |
| _format | "html" |
| _locale | "en" |
| _stopwatch_token | "b6b2e6" |
DefaultController :: footerAction (token = b8d311)
| Key | Value |
|---|---|
| _controller | "App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::footerAction" |
| _format | "html" |
| _locale | "en" |
| _stopwatch_token | "ced32a" |