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background:#fff;border:1px solid var(--line);border-radius:12px;\n
box-shadow:0 14px 36px -8px rgba(0,0,0,.16);\n
padding:6px;display:none;flex-direction:column;min-width:170px;z-index:1002;\n
}\n
#sp-public-nav .user:hover .user-menu{display:flex}\n
#sp-public-nav .user-menu a{padding:8px 14px;font-size:.92rem;border-radius:7px;color:var(--ink);white-space:nowrap}\n
#sp-public-nav .user-menu a:hover{background:var(--line)}\n
#sp-public-nav .user-name{\n
padding:8px 14px 6px;font-size:.82rem;color:var(--grey-soft);\n
border-bottom:1px solid var(--line);margin-bottom:4px;\n
max-width:220px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\n
}\n
#sp-public-nav .user-logout{margin-top:4px;border-top:1px solid var(--line);border-radius:0 0 7px 7px}\n
#sp-public-nav .login{font-size:.95rem;color:var(--ink);opacity:.82}\n
#sp-public-nav .login:hover{opacity:1}\n
#sp-public-nav .join{\n
font-size:.95rem;font-weight:600;\n
color:#fff;background:#7AB800;\n
padding:9px 18px;border-radius:980px;\n
transition:background .18s ease;\n
}\n
#sp-public-nav .join:hover{background:#5a8a00}\n
\n
#sp-public-nav .panel{\n
position:absolute;top:calc(100% + 0px);left:50%;\n
transform:translateX(-50%) translateY(6px);\n
background:var(--panel);\n
border:1px solid var(--line);\n
border-radius:var(--radius);\n
box-shadow:0 18px 60px -12px rgba(0,0,0,.18),0 4px 14px rgba(0,0,0,.05);\n
padding:24px 28px;\n
opacity:0;visibility:hidden;pointer-events:none;\n
transition:opacity .2s ease,transform .2s ease,visibility .2s;\n
z-index:1001;\n
}\n
#sp-public-nav .nav-item:hover>.panel,\n
#sp-public-nav .nav-item.is-open>.panel{\n
opacity:1;visibility:visible;pointer-events:auto;\n
transform:translateX(-50%) translateY(0);\n
}\n
\n
#sp-public-nav .slim{display:flex;flex-direction:column;min-width:230px}\n
#sp-public-nav .slim-2col{display:flex;gap:48px}\n
#sp-public-nav .slim-city{display:flex;flex-direction:column}\n
#sp-public-nav .slim-head{\n
font-size:.72rem;font-weight:600;letter-spacing:.01em;\n
color:var(--grey);\n
margin-bottom:16px;white-space:nowrap;\n
}\n
#sp-public-nav .big-list{display:flex;flex-direction:column;gap:11px}\n
#sp-public-nav .big-list a{\n
font-size:1.55rem;font-weight:700;line-height:1.18;\n
color:var(--ink);letter-spacing:-.01em;white-space:nowrap;\n
transition:color .15s ease;\n
}\n
#sp-public-nav .big-list a:hover{color:#000;opacity:.7}\n
/* B-1733: In Dropdowns mit Rangfolge (Events, Für Unternehmen, Startupwelt, AI Hub, Über uns)\n
trägt nur der erste Eintrag die volle Größe — die folgenden treten zurück und führen den Blick\n
auf das Hauptziel. Coworking/Konferenzräume bleiben ungestuft (Einträge dort sind gleichrangig). */\n
#sp-public-nav .big-list-tiered a:not(:first-child){\n
font-size:1.05rem;font-weight:600;line-height:1.3;\n
color:var(--grey);letter-spacing:0;\n
}\n
#sp-public-nav .big-list-tiered a:not(:first-child):hover{color:var(--ink);opacity:1}\n
/* B-2155: Nebeneintrag im Stadt-Block (AI Community Pass) — tritt gegenüber den\n
gleichrangigen Hauptprodukten zurück, bleibt aber mit Badge auffindbar. */\n
#sp-public-nav .big-list a.nav-sub{\n
font-size:1.05rem;font-weight:600;line-height:1.3;\n
color:var(--grey);letter-spacing:0;\n
display:inline-flex;align-items:center;gap:8px;\n
}\n
#sp-public-nav .big-list a.nav-sub:hover{color:var(--ink);opacity:1}\n
#sp-public-nav .nav-badge{\n
background:#9535ff;color:#fff;\n
font-size:.62rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;\n
padding:2px 7px;border-radius:999px;line-height:1.4;\n
}\n
#sp-public-nav .slim-divider{height:1px;background:var(--line);margin:20px 0 14px}\n
#sp-public-nav .slim-foot{\n
display:flex;align-items:center;justify-content:space-between;\n
gap:24px;white-space:nowrap;\n
}\n
#sp-public-nav .slim-cta{\n
font-size:.95rem;font-weight:600;color:#5a8a00;\n
transition:color .15s ease,opacity .15s ease;\n
}\n
#sp-public-nav .slim-cta:hover{color:#7AB800;opacity:.85}\n
/* B-1473: Probetag-CTA pro Stadt-Spalte; Footer nur noch Memberships (rechtsbündig) */\n
/* B-2174: Der Probetag-CTA hing per festem margin-top direkt unter der Liste und\n
rutschte damit mit jeder zusaetzlichen Zeile nach unten. Seit dem AI Community Pass\n
(B-2155) hat Duesseldorf einen Eintrag mehr als Koeln -> die beiden CTAs standen\n
33px versetzt. margin-top:auto schiebt ihn an den Spaltenboden; die Spalten sind\n
durch das flex-stretch in .slim-2col ohnehin gleich hoch. Das padding haelt den\n
Abstand zur Liste, wenn eine Spalte exakt ausgefuellt ist. */\n
#sp-public-nav .slim-city-cta{margin-top:auto;padding-top:16px}\n
#sp-public-nav .slim-foot-single{justify-content:flex-end}\n
#sp-public-nav .slim-over{\n
font-size:.9rem;font-weight:400;color:var(--grey);\n
transition:color .15s ease;\n
}\n
#sp-public-nav .slim-over:hover{color:var(--ink)}\n
\n
#sp-public-nav .burger{display:none;margin-left:auto;background:none;border:0;cursor:pointer;\n
width:32px;height:32px;align-items:center;justify-content:center}\n
#sp-public-nav .burger span{display:block;width:18px;height:1.5px;background:var(--ink);position:relative}\n
#sp-public-nav .burger span::before,#sp-public-nav .burger span::after{content:"";position:absolute;left:0;width:18px;height:1.5px;background:var(--ink)}\n
#sp-public-nav .burger span::before{top:-5px}#sp-public-nav .burger span::after{top:5px}\n
\n
/* ===== Mobile Drill-Down-Overlay (Apple-Stil) ===== */\n
#sp-public-nav .mobile{\n
display:none;position:fixed;inset:0;z-index:1005;\n
background:#fff;flex-direction:column;overflow:hidden;\n
}\n
#sp-public-nav .mobile.open{display:flex}\n
\n
/* Header: Logo + Schließen */\n
#sp-public-nav .mob-topbar{\n
flex:0 0 auto;height:var(--bar-h);\n
display:flex;align-items:center;justify-content:space-between;\n
padding:0 22px;border-bottom:1px solid var(--line);\n
background:rgba(255,255,255,.92);\n
backdrop-filter:saturate(180%) blur(14px);\n
-webkit-backdrop-filter:saturate(180%) blur(14px);\n
}\n
#sp-public-nav .mob-logo img{height:24px;display:block}\n
#sp-public-nav .mob-close{\n
width:32px;height:32px;border:0;background:transparent;\n
color:var(--grey-soft);font-size:22px;line-height:1;cursor:pointer;\n
display:flex;align-items:center;justify-content:center;border-radius:50%;\n
}\n
#sp-public-nav .mob-close:active{background:#f2f2f4}\n
\n
/* Sliding viewport */\n
#sp-public-nav .mob-viewport{flex:1 1 auto;position:relative;overflow:hidden}\n
#sp-public-nav .mob-level{\n
position:absolute;inset:0;overflow-y:auto;-webkit-overflow-scrolling:touch;\n
background:#fff;transition:transform .3s cubic-bezier(.32,.72,0,1);\n
}\n
\n
/* Level 1 */\n
#sp-public-nav .mob-level1{transform:translateX(0);display:flex;flex-direction:column;z-index:1}\n
#sp-public-nav .mobile.in-sub .mob-level1{transform:translateX(-26%)}\n
#sp-public-nav .mob-l1-list{flex:1 1 auto;padding:6px 0 4px}\n
#sp-public-nav .mob-l1-row{\n
display:flex;align-items:center;justify-content:space-between;width:100%;\n
background:transparent;border:0;text-align:left;\n
padding:17px 22px;font-size:17px;color:var(--ink);font-weight:500;\n
letter-spacing:-.012em;cursor:pointer;position:relative;font-family:inherit;\n
}\n
#sp-public-nav .mob-l1-row + .mob-l1-row::before{\n
content:"";position:absolute;top:0;left:22px;right:0;height:1px;background:var(--line);\n
}\n
#sp-public-nav .mob-l1-row:active{background:#f7f7f8}\n
#sp-public-nav .mob-chev{color:#aeaeb2;font-size:20px;font-weight:400;line-height:1;margin-left:12px}\n
\n
/* Level 1 footer */\n
#sp-public-nav .mob-foot{\n
flex:0 0 auto;border-top:1px solid var(--line);\n
padding:16px 22px 22px;display:flex;align-items:center;gap:14px;flex-wrap:wrap;\n
}\n
#sp-public-nav .mob-lang{font-size:13px;color:var(--grey);letter-spacing:.02em}\n
#sp-public-nav .mob-lang a{color:var(--grey)}\n
#sp-public-nav .mob-lang a.active{color:var(--ink);font-weight:600}\n
#sp-public-nav .mob-lang .sep{color:#aeaeb2;margin:0 4px}\n
#sp-public-nav .mob-login{font-size:14px;color:var(--ink);font-weight:500}\n
#sp-public-nav .mob-pill{\n
margin-left:auto;background:#7AB800;color:#fff;font-size:14px;font-weight:600;\n
padding:9px 18px;border-radius:999px;letter-spacing:-.01em;white-space:nowrap;\n
}\n
#sp-public-nav .mob-pill:active{background:#6aa300}\n
\n
/* Level 2 panels */\n
#sp-public-nav .mob-panel{\n
transform:translateX(100%);display:flex;flex-direction:column;z-index:2;\n
}\n
#sp-public-nav .mob-panel.active{transform:translateX(0)}\n
#sp-public-nav .mob-sub-header{\n
position:sticky;top:0;flex:0 0 auto;\n
background:rgba(255,255,255,.92);\n
backdrop-filter:saturate(180%) blur(14px);\n
-webkit-backdrop-filter:saturate(180%) blur(14px);\n
border-bottom:1px solid var(--line);z-index:5;\n
}\n
#sp-public-nav .mob-back{\n
display:flex;align-items:center;gap:4px;width:100%;\n
background:transparent;border:0;text-align:left;\n
padding:15px 20px;font-size:17px;font-weight:600;letter-spacing:-.015em;\n
color:var(--ink);cursor:pointer;font-family:inherit;\n
}\n
#sp-public-nav .mob-back-arrow{color:#7AB800;font-size:21px;line-height:1;margin-right:2px}\n
#sp-public-nav .mob-back:active{opacity:.6}\n
#sp-public-nav .mob-l2-body{flex:1 1 auto;padding:8px 0 4px}\n
#sp-public-nav .mob-group-head{\n
font-size:11px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;\n
color:#aeaeb2;padding:18px 22px 7px;\n
}\n
#sp-public-nav .mob-l2-row{\n
display:block;padding:14px 22px;font-size:16px;color:var(--ink);\n
font-weight:400;letter-spacing:-.01em;position:relative;\n
}\n
#sp-public-nav .mob-l2-row + .mob-l2-row::before{\n
content:"";position:absolute;top:0;left:22px;right:22px;height:1px;background:var(--line);\n
}\n
#sp-public-nav .mob-l2-row:active{background:#f7f7f8}\n
#sp-public-nav .mob-ext{font-size:12px;color:#aeaeb2;margin-left:5px;vertical-align:1px}\n
\n
/* CTA area */\n
#sp-public-nav .mob-cta-area{\n
flex:0 0 auto;border-top:1px solid var(--line);\n
padding:18px 22px 24px;display:flex;flex-direction:column;gap:12px;\n
}\n
#sp-public-nav .mob-cta{\n
display:block;text-align:center;background:#7AB800;color:#fff;\n
font-size:16px;font-weight:600;padding:14px 18px;border-radius:14px;letter-spacing:-.01em;\n
}\n
#sp-public-nav .mob-cta:active{background:#6aa300}\n
#sp-public-nav .mob-cta-secondary{\n
display:block;text-align:center;color:var(--ink);font-size:15px;font-weight:500;padding:2px;\n
}\n
\n
@media(max-width:1023px){\n
#sp-public-nav .nav,#sp-public-nav .bar-right{display:none}\n
#sp-public-nav .burger{display:flex}\n
}\n
</style>\n
<div id="sp-public-nav">\n
\n
<!-- ============ TOP BAR ============ -->\n
<header class="bar">\n
<div class="bar-inner">\n
<a class="logo" href="/" aria-label="STARTPLATZ">\n
<img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n
</a>\n
\n
<nav class="nav" id="nav">\n
\n
<!-- ===== Büros & Coworking ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Büros & Coworking</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-2col">\n
<div class="slim-city">\n
<div class="slim-head">Köln</div>\n
<div class="big-list">\n
<a href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n
<a href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n
<a href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n
</div>\n
<a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag buchen →</a>\n
</div>\n
<div class="slim-city">\n
<div class="slim-head">Düsseldorf</div>\n
<div class="big-list">\n
<a href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n
<a href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n
<a href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n
<a class="nav-sub" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass<span class="nav-badge">Neu</span></a>\n
</div>\n
<a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag buchen →</a>\n
</div>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot slim-foot-single">\n
<a class="slim-over" href="https://www.startplatz.de/memberships/">Memberships & Tarife →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Konferenzräume ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Konferenzräume</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Konferenzräume entdecken</div>\n
<div class="big-list">\n
<a href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n
<a href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n
<a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Events ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Events</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Events entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/events">Alle Events</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Für Unternehmen (Business Innovation) ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Für Unternehmen</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Business Innovation entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="/business-innovation/">Für Unternehmen</a>\n
<a href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n
<a href="/business-innovation/startup-scouting/">Startup Scouting</a>\n
<a href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n
<a href="/business-innovation/partnerschaften/">Partnerschaften & Sponsoring</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n
<a class="slim-over" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Startupwelt ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Startupwelt</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Startupwelt entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n
<a href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n
<a href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n
<a href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch</a>\n
<a href="https://www.startplatz.de/startups">Unsere Startups</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n
<a class="slim-over" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring & mehr →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== AI Hub ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">AI Hub</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">AI Hub entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare & Masterclasses</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
<a href="https://www.startplatz.de/ai-hub-rheinland-koeln-frankreich-startplatz/">Frankreich-Initiative</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/ki-experten">Dozent:in werden</a>\n
<a class="slim-over" href="https://startplatz-ai-academy.de/" target="_blank" rel="noopener">Zur AI Academy →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Über uns ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Über uns</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">STARTPLATZ entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/ueber-uns/">Über STARTPLATZ</a>\n
<a href="https://www.startplatz.de/startplatz-team/">STARTPLATZ Team</a>\n
<a href="https://www.startplatz.de/standorte/">Standorte</a>\n
<a href="https://www.startplatz.de/partner">Partner</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/karriere/">Karriere</a>\n
<a class="slim-cta" href="https://www.startplatz.de/partner-werden/">Partner werden</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Blog (direct link) ===== -->\n
<div class="nav-item">\n
<a class="nav-link" href="https://www.startplatz.de/blog/">Blog</a>\n
</div>\n
\n
</nav>\n
\n
<div class="bar-right">\n
<div class="lang">\n
<button class="lang-btn" aria-label="Sprache wählen">\n
<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M21 12a9 9 0 01-9 9m9-9a9 9 0 00-9-9m9 9H3m9 9a9 9 0 01-9-9m9 9c1.657 0 3-4.03 3-9s-1.343-9-3-9m0 18c-1.657 0-3-4.03-3-9s1.343-9 3-9m-9 9a9 9 0 019-9"/></svg>\n
<svg class="lang-caret" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M19 9l-7 7-7-7"/></svg>\n
</button>\n
<div class="lang-menu">\n
<a href="/" class="active">DE</a>\n
<a href="/en/" class="">EN</a>\n
<a href="/fr/" class="">FR</a>\n
</div>\n
</div>\n
<a class="login" href="https://www.startplatz.de/login/">Login</a>\n
<a class="join" href="https://www.startplatz.de/memberships/">Mitglied werden</a>\n
</div>\n
\n
<button class="burger" id="burger" aria-label="Menü"><span></span></button>\n
</div>\n
</header>\n
\n
<!-- ============ MOBILE DRILL-DOWN (Apple-Stil) ============ -->\n
<div class="mobile" id="mobile">\n
\n
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<h1 style="line-height: 2em;">„Marketing war für mich immer das Instrument, das ein Unternehmen am Leben hält“ – 6 Schritte erfolgreicher Growth Marketing Maßnahmen mit Ben Sufiani</h1>\n
<p class="date">20. Januar 2020, 13:14 :: <a href="https://www.staging.startplatz.de/category/aktuelle-trends/" rel="category tag">Aktuelle Trends</a> | <a href="https://www.staging.startplatz.de/category/community/" rel="category tag">Community</a></p>\n
<p class="date">Autor: lgraef</p>\n
<p><p><span><strong>Durch langjährige Erfahrung hat sich Ben Sufiani mit seinem Unternehmen <a href="https://pirateskills.com/"><span style="font-weight: 400;">Pirate Skills Website</a> einen Namen im Bereich Growth Marketing gemacht und unterstützt, beispielsweise in kostenlosen online Kursen und offline Meetups, Startups und andere Marketinginteressierte dabei, ihre Skills zu optimieren. Seine 6 Schritte, die für erfolgreiches Marketing unerlässlich sind, findet ihr hier im Überblick.</strong></span></p>\n
<p><span id="more-66555"></span></p>\n
<p><span style="font-weight: 400;">Bereits nach der Schule hatte Ben Sufiani das Ziel, Unternehmer zu werden. Nach einer Vielzahl anderer Jobs, Gründungen und Projekte, entschloss er sich schließlich, Pirate Skills zu gründen. Ben bezeichnet sich selbst als Marketing Handwerker, denn anstelle von theoretischen Annahmen, beinhaltet sein Job handfeste Maßnahmen, die zum Erfolg führen sollen. Zudem zieht er eine Linie zwischen sich als Growth Marketer und dem klassischen </span><a href="https://www.startplatz.de/growth-hacking/"><span style="font-weight: 400;">Growth Hacker</span></a><span style="font-weight: 400;">. Der Unterschied ist simpel und schnell erklärt: Growth Hacker stehen auf der Produktseite und überlegen sich klar: „Wie kann ich das Produkt am besten verändern, damit es sich verkauft?“, während Growth Marketing auf der Sales- und Marketing-Seite einzuordnen ist und sich Growth Marketer mit der Frage beschäftigen: „Wie kann ich das bestehende Produkt am besten vermarkten, damit es sich verkauft?“. Heute unterstützt er leidenschaftlich gern auch Startups in Sachen erfolgreiches Marketing. Trotz seiner langjährigen Praxis im Themenbereich, hat er noch nicht ausgelernt. Dies vor allem deshalb, da er anderen die Thematik näherbringt. Die monatlich veranstalteten Meetups bilden dabei den Nährboden für neuen Input und neue Denkanstöße.</span></p>\n
<p><span style="font-weight: 400;">Während seiner mehrjährigen Erfahrung mit Meetups rund um das Thema Marketing, haben sich für Bens Curriculum sechs Kernelemente herauskristallisiert, die für effektives Growth Marketing sorgen. „Diese 6 Themenbereiche sind die Bausteine, deren Basics du in drei Monaten lernen kannst, aber auch nach drei Jahren noch unglaublich viel dazuzulernen hast.“</span><br />\n
</p>\n
<h3><strong>1. Growth Roadmap</strong></h3>\n
<p> <br />\n
<i><span style="font-weight: 400;">„Wo will ich hin, was sind meine Milestones und welche Experimente führen mich an mein Ziel?“</span></i><br />\n
<br />\n
<span style="font-weight: 400;">Unerlässlich für Wachstum: Ein klares Ziel vor Augen haben. Die konkreten und messbaren Ziele werden in diesem ersten wichtigen Schritt festgesteckt. Große Zwischenschritte werden Milestones und kleine Zwischenschritte Experiments genannt. “Wie echte Abenteurer stellt man für Experiments Hypothesen auf und testet diese praktisch.” Dies geschieht nicht, ohne die Wirkung der Maßnahmen im Blick zu behalten, um Hypothesen entweder zu bestätigen oder zu widerlegen.\u{A0}</span><br />\n
</p>\n
<h3><strong>2. Content Marketing & Storytelling</strong></h3>\n
<p> <br />\n
<i><span style="font-weight: 400;">„Was ist die Message, die ich meiner Audience vermitteln möchte?“</span></i><br />\n
<br />\n
<span style="font-weight: 400;">Eine klar definierte Zielgruppe sowie eine glasklare Message zu haben, die genau auf diese abgestimmt ist und auf\u{A0} diversen Kanälen geteilt werden kann, ist unmittelbar nach der Zielsetzung essentiell, denn dies bildet das Fundament für alle darauffolgenden Maßnahmen.</span></p>\n
<p><span style="font-weight: 400;">Ben erklärt, dass die einzigen Kosten zu Beginn zeitlicher Natur seien. Das ist besonders für junge Unternehmen wichtig, denn dort reicht das Budget oft noch nicht für Investitionen in Werbung und Ads oder sonstige kostenpflichtige Marketingaktivitäten. Demnach liegt das Hauptaugenmerk zunächst auf organischem Wachstum und darauf, mit der richtigen Message die ersten Interessenten zu erreichen. “Die ersten potentiellen Abnehmer deines Produkts oder deiner Dienstleistung können wiederum Rückschlüsse darüber geben, ob die Message oder das Produkt interessant ist und ob die richtige Zielgruppe gefunden wurde”, erklärt Ben. Es kostet demnach einmalig viel Zeit, sich über die passende Zielgruppe klar zu werden, qualitativ hochwertige Inhalte zu erstellen und folglich nur wenige Minuten, diese auf verschiedenen Kanälen zu verbreiten. Dabei empfiehlt Ben, sich nicht nur auf wenige Kanäle zu fokussieren, sondern die ganze Bandbreite der Möglichkeiten auszuschöpfen und zu testen. “Eines Tages will man sich im Unternehmen beispielsweise doch auf Pinterest konzentrieren und dann kommt es einem zu Gute, wenn auch diese Plattform zuvor schon mit Content gefüttert worden ist.”</span><br />\n
</p>\n
<h3><strong>3. Funnel Building</strong></h3>\n
<p> <br />\n
<i><span style="font-weight: 400;">„Ein Mindset Shift weg von der normalen Website“</span></i><br />\n
<br />\n
<span style="font-weight: 400;">Ein sogenannter Funnel dient dazu, den User an die Hand zu nehmen und in einer linearen Sequenz an die richtigen Stellen zu führen (z.B. auf der Website) anstatt </span><span style="font-weight: 400;">diesen zunächst auf die Website zu locken, nur um ihn dann seinem Schicksal zu überlassen.</span><span style="font-weight: 400;"> Das übergeordnete Ziel eines solchen Funnels ist die Minimierung der Cost per Acquisition, der Kosten pro gewonnenem Kunden. Eine angemessene Möglichkeit, um potentielle Kunden in diesen Funnel einzuführen, ist das Angebot einer kostenlosen Dienstleistung oder eines kostenlosen Produkts als Appetizer anzubieten, um Vertrauen aufzubauen. Bevor es in die kostenpflichtige Dienstleistung übergehen kann, </span><span style="font-weight: 400;">sollte der Kunde auf subtile Weise davon überzeugt worden sein, dass das angebotene Produkt genau das ist, was er oder sie braucht.</span><span style="font-weight: 400;"> Das generiert, wenn richtig ausgeführt, nicht nur anfänglich Kunden, sondern führt auch zum Aufbau eines festen Kundenstamms.</span><br />\n
<br />\n
<center> <a href="https://www.startplatz.de/wp-content/uploads/2020/01/Pirate_Skills_Roadmap.png"><img decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2020/01/Pirate_Skills_Roadmap.png" /></a> Ben Sufiani’s Growth Marketing Treasure Map bestehend aus 6 aufeinanderfolgenden Schritten, die auch als Kreislauf gesehen werden können</center></p>\n
<p> </p>\n
<p><span style="font-weight: 400;">Die ersten drei Schritte bilden die Basis für jedes erfolgreiche Marketing. Im Zuge der nächsten drei Schritte geht es darum, Marketingmaßnahmen noch effizienter zu machen und zu skalieren. </span><span style="font-weight: 400;">Folgende Maßnahmen zielen auf nachhaltiges Wachstum ab</span><br />\n
</p>\n
<h3><strong>4. Data Analytics</strong></h3>\n
<p> <br />\n
<i><span style="font-weight: 400;">„Alles was Analytics tut, ist zu tracken, ob die Leute das tun was ich möchte.“</span></i><br />\n
<br />\n
<span style="font-weight: 400;">Tracking ist\u{A0} essentiell, um zu identifizieren,\u{A0} welche Funnels, welche Emails, welche Social Media Kanäle funktionieren. “Es ist wichtig, die Antwort auf die Frage zu kennen: Wo verschwende ich vielleicht zeitliche und finanzielle Ressourcen? Mit Analytics kann 70-80% des Nutzerverhaltens aufgeklärt werden”, so Ben. Insbesondere im Hinblick auf die meist begrenzten Ressourcen unter Startups wird diese Erkenntnis noch wertvoller. “Wenn du dir ein Wochenende Zeit nimmst, um die Basics von Analytics zu verstehen, zehrst du davon für den Rest deiner Tage! Es lohnt sich”, versichert Ben.</span><br />\n
</p>\n
<h3><strong>5. Traffic Generation\u{A0}</strong></h3>\n
<p> <br />\n
<i><span style="font-weight: 400;">„Ich möchte, dass meine Message von noch mehr Leuten gesehen wird, ich möchte sie skalieren.“</span></i><br />\n
<br />\n
<span style="font-weight: 400;">Wenn eine passende und erfolgreiche Art und Weise gefunden wurde, mit den Kunden zu kommunizieren, dann geht es im nächsten Schritt darum, die Reichweite zu erhöhen. “1.000 Menschen\u{A0} zu erreichen, kostet auf Instagram etwa 10 Euro. Wenn ich also einmalig 1.000 Euro investiere, sehen 100.000 Menschen meine Message.” Audience Targeting ist dabei eine weitere Schlüsselfunktion, mit der das jeweilige Publikum gezielt nach unterschiedlichsten Eigenschaften, beispielsweise nach Altersklasse, Geschlecht, Interessen oder jeglichen sonstigen Attributen ausgewählt kann, was wiederum Streuverlusten entgegenwirkt.</span><br />\n
</p>\n
<h3><strong>6. Conversion Optimization</strong></h3>\n
<p> <br />\n
<i><span style="font-weight: 400;">„Jetzt kann ich anfangen, dem ganzen System einen Feinschliff zu verpassen.“</span></i><br />\n
<br />\n
<span style="font-weight: 400;">Eine beliebte und bewährte Methode, Kosten zu senken und Umsatz zu erhöhen ist zum Beispiel das A/B Testing. Beispielsweise sehen 50 Leute die eine Version, 50 Leute eine andere. Dabei soll herausgefunden werden, welche der beiden Versionen besser performt. Die Versionen können dabei verschiedene Texte, Subject Lines, Landing Pages, Bilder oder sonstige Darstellungsformen sein. Der sechste Punkt zielt, ebenso wie Punkt eins bis fünf, auf die Optimierung der Marketingmaßnahmen ab. „</span><span style="font-weight: 400;">Nach der Reise ist vor der Reise: Ist die Growth Marketing Treasure Map „durchlaufen“, beginnt der Kreislauf von vorne, in dem neue Ziele gesteckt und erreicht werden wollen.</span><span style="font-weight: 400;">”</span></p>\n
<p> <br />\n
<strong></p>\n
<h3><span style="font-weight: 400;">Du willst deine Marketing-Skills verbessern? Seit über drei Jahren stellt Ben seine Meetups kostenlos auf der </span><a href="https://pirateskills.com/"><span style="font-weight: 400;">Pirate Skills Website</span></a><span style="font-weight: 400;"> zur Verfügung. Schau doch mal dort rein oder komm persönlich vorbei und besuche einen der kostenlosen und monatlichen Meetups von Ben jeden ersten Mittwoch im Monat im STARTPLATZ Köln. Genaue Termine und Themen dazu findet ihr ebenfalls auf seiner Website.</span></h3>\n
<p></strong><br />\n
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removeClass(el, cssClass) : addClass(el, cssClass); }; } var noop = function() {}; var profilerStorageKey = 'symfony/profiler/'; var addEventListener; var el = document.createElement('div'); if (!('addEventListener' in el)) { addEventListener = function (element, eventName, callback) { element.attachEvent('on' + eventName, callback); }; } else { addEventListener = function (element, eventName, callback) { element.addEventListener(eventName, callback, false); }; } var request = function(url, onSuccess, onError, payload, options, tries) { url = new URL(url); url.searchParams.set('XDEBUG_IGNORE', '1'); url = url.toString(); var xhr = window.XMLHttpRequest ? new XMLHttpRequest() : new ActiveXObject('Microsoft.XMLHTTP'); options = options || {}; options.retry = options.retry || false; tries = tries || 1; /* this delays for 125, 375, 625, 875, and 1000, ... */ var delay = tries < 5 ? (tries - 0.5) * 250 : 1000; xhr.open(options.method || 'GET', url, true); xhr.setRequestHeader('X-Requested-With', 'XMLHttpRequest'); xhr.onreadystatechange = function(state) { if (4 !== xhr.readyState) { return null; } if (xhr.status == 404 && options.retry && !options.stop) { setTimeout(function() { if (options.stop) { return; } request(url, onSuccess, onError, payload, options, tries + 1); }, delay); return null; } if (200 === xhr.status) { (onSuccess || noop)(xhr); } else { (onError || noop)(xhr); } }; if (options.onSend) { options.onSend(tries); } xhr.send(payload || ''); }; var getPreference = function(name) { if (!window.localStorage) { return null; } return localStorage.getItem(profilerStorageKey + name); }; var setPreference = function(name, value) { if (!window.localStorage) { return null; } localStorage.setItem(profilerStorageKey + name, value); }; var requestStack = []; var extractHeaders = function(xhr, stackElement) { /* Here we avoid to call xhr.getResponseHeader in order to */ /* prevent polluting the console with CORS security errors */ var allHeaders = xhr.getAllResponseHeaders(); var ret; if (ret = allHeaders.match(/^x-debug-token:\s+(.*)$/im)) { stackElement.profile = ret[1]; } if (ret = allHeaders.match(/^x-debug-token-link:\s+(.*)$/im)) { stackElement.profilerUrl = ret[1]; } if (ret = allHeaders.match(/^Symfony-Debug-Toolbar-Replace:\s+(.*)$/im)) { stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === ret[1]; } }; var successStreak = 4; var pendingRequests = 0; var renderAjaxRequests = function() { var requestCounter = document.querySelector('.sf-toolbar-ajax-request-counter'); if (!requestCounter) { return; } requestCounter.textContent = requestStack.length; var infoSpan = document.querySelector(".sf-toolbar-ajax-info"); if (infoSpan) { infoSpan.textContent = requestStack.length + ' AJAX request' + (requestStack.length !== 1 ? 's' : ''); } var ajaxToolbarPanel = document.querySelector('.sf-toolbar-block-ajax'); if (requestStack.length) { ajaxToolbarPanel.style.display = ''; } else { ajaxToolbarPanel.style.display = 'none'; } if (pendingRequests > 0) { addClass(ajaxToolbarPanel, 'sf-ajax-request-loading'); } else if (successStreak < 4) { addClass(ajaxToolbarPanel, 'sf-toolbar-status-red'); removeClass(ajaxToolbarPanel, 'sf-ajax-request-loading'); } else { removeClass(ajaxToolbarPanel, 'sf-ajax-request-loading'); removeClass(ajaxToolbarPanel, 'sf-toolbar-status-red'); } }; var startAjaxRequest = function(index) { var tbody = document.querySelector('.sf-toolbar-ajax-request-list'); if (!tbody) { return; } var nbOfAjaxRequest = tbody.rows.length; if (nbOfAjaxRequest >= 100) { tbody.deleteRow(0); } var request = requestStack[index]; pendingRequests++; var row = document.createElement('tr'); request.DOMNode = row; var requestNumberCell = document.createElement('td'); requestNumberCell.textContent = index + 1; row.appendChild(requestNumberCell); var profilerCell = document.createElement('td'); profilerCell.textContent = 'n/a'; row.appendChild(profilerCell); var methodCell = document.createElement('td'); methodCell.textContent = request.method; row.appendChild(methodCell); var typeCell = document.createElement('td'); typeCell.textContent = request.type; row.appendChild(typeCell); var statusCodeCell = document.createElement('td'); var statusCode = document.createElement('span'); statusCode.textContent = 'n/a'; statusCodeCell.appendChild(statusCode); row.appendChild(statusCodeCell); var pathCell = document.createElement('td'); pathCell.className = 'sf-ajax-request-url'; if ('GET' === request.method) { var pathLink = document.createElement('a'); pathLink.setAttribute('href', request.url); pathLink.textContent = request.url; pathCell.appendChild(pathLink); } else { pathCell.textContent = request.url; } pathCell.setAttribute('title', request.url); row.appendChild(pathCell); var durationCell = document.createElement('td'); durationCell.className = 'sf-ajax-request-duration'; durationCell.textContent = 'n/a'; row.appendChild(durationCell); request.liveDurationHandle = setInterval(function() { durationCell.textContent = (new Date() - request.start) + ' ms'; }, 100); row.className = 'sf-ajax-request sf-ajax-request-loading'; tbody.insertBefore(row, null); var toolbarInfo = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); toolbarInfo.scrollTop = toolbarInfo.scrollHeight; renderAjaxRequests(); }; var finishAjaxRequest = function(index) { var request = requestStack[index]; clearInterval(request.liveDurationHandle); if (!request.DOMNode) { return; } if (request.toolbarReplace && !request.toolbarReplaceFinished && request.profile) { /* Flag as complete because finishAjaxRequest can be called multiple times. */ request.toolbarReplaceFinished = true; /* Search up through the DOM to find the toolbar's container ID. */ for (var elem = request.DOMNode; elem && elem !== document; elem = elem.parentNode) { if (elem.id.match(/^sfwdt/)) { Sfjs.loadToolbar(elem.id.replace(/^sfwdt/, ''), request.profile); break; } } } if (pendingRequests > 0) { pendingRequests--; } var row = request.DOMNode; /* Unpack the children from the row */ var profilerCell = row.children[1]; var methodCell = row.children[2]; var statusCodeCell = row.children[4]; var statusCodeElem = statusCodeCell.children[0]; var durationCell = row.children[6]; if (request.error) { row.className = 'sf-ajax-request sf-ajax-request-error'; methodCell.className = 'sf-ajax-request-error'; successStreak = 0; } else { row.className = 'sf-ajax-request sf-ajax-request-ok'; successStreak++; } if (request.statusCode) { if (request.statusCode < 300) { statusCodeElem.setAttribute('class', 'sf-toolbar-status'); } else if (request.statusCode < 400) { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-yellow'); } else { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red'); } statusCodeElem.textContent = request.statusCode; } else { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red'); } if (request.duration) { durationCell.textContent = request.duration + ' ms'; } if (request.profilerUrl) { profilerCell.textContent = ''; var profilerLink = document.createElement('a'); profilerLink.setAttribute('href', request.profilerUrl); profilerLink.textContent = request.profile; profilerCell.appendChild(profilerLink); } renderAjaxRequests(); }; if (window.EventSource) { var oldEventSource = window.EventSource; function patchedEventSource(url, options) { var es = new oldEventSource(url, options); if (!url.toString().match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: 'GET', type: 'event-stream', start: new Date() }; var idx = requestStack.push(stackElement) - 1; startAjaxRequest(idx); addEventListener(es, 'error', function () { stackElement.error = true; finishAjaxRequest(idx); }); addEventListener(es, 'open', function () { stackElement.statusCode = 200; stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = true; }); addEventListener(es, 'symfony:debug:started', function (event) { var items = event.data.split('\n'); stackElement.profile = items[0]; stackElement.profilerUrl = items[1]; }); addEventListener(es, 'symfony:debug:error', function (event) { stackElement.error = true; stackElement.statusCode = event.data; finishAjaxRequest(idx); }); addEventListener(es, 'symfony:debug:finished', function () { stackElement.duration = new Date() - stackElement.start; stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = true; finishAjaxRequest(idx); }); } return es; }; Object.defineProperties(patchedEventSource, Object.getOwnPropertyDescriptors(oldEventSource)); window.EventSource = patchedEventSource; } if (window.fetch && window.fetch.polyfill === undefined) { var oldFetch = window.fetch; window.fetch = function () { var promise = oldFetch.apply(this, arguments); var url = arguments[0]; var params = arguments[1]; var paramType = Object.prototype.toString.call(arguments[0]); if (paramType === '[object Request]') { url = arguments[0].url; params = { method: arguments[0].method, credentials: arguments[0].credentials, headers: arguments[0].headers, mode: arguments[0].mode, redirect: arguments[0].redirect }; } else { url = String(url); } if (!url.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var method = 'GET'; if (params && params.method !== undefined) { method = params.method; } var stackElement = { error: false, url: url, method: method, type: 'fetch', start: new Date() }; var idx = requestStack.push(stackElement) - 1; promise.then(function (r) { stackElement.duration = new Date() - stackElement.start; stackElement.error = r.status < 200 || r.status >= 400; stackElement.statusCode = r.status; stackElement.profile = r.headers.get('x-debug-token'); stackElement.profilerUrl = r.headers.get('x-debug-token-link'); stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace'); finishAjaxRequest(idx); }, function (e){ stackElement.error = true; finishAjaxRequest(idx); }); startAjaxRequest(idx); } return promise; }; } if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) { var proxied = XMLHttpRequest.prototype.open; XMLHttpRequest.prototype.open = function(method, url, async, user, pass) { var self = this; /* prevent logging AJAX calls to static and inline files, like templates */ var path = url; if (url.slice(0, 1) === '/') { if (0 === url.indexOf('')) { path = url.slice(0); } } else if (0 === url.indexOf('https\u003A\/\/www.staging.startplatz.de')) { path = url.slice(33); } if (!path.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 || self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { return document.getElementById('sfwdt' + token); }, load: function(selector, url, onSuccess, onError, options) { var el = document.getElementById(selector); if (el && el.getAttribute('data-sfurl') !== url) { request( url, function(xhr) { el.innerHTML = xhr.responseText; el.setAttribute('data-sfurl', url); removeClass(el, 'loading'); var pending = pendingRequests; for (var i = 0; i < requestStack.length; i++) { startAjaxRequest(i); if (requestStack[i].duration || requestStack[i].error) { finishAjaxRequest(i); } } /* Revert the pending state in case there was a start called without a finish above. */ pendingRequests = pending; (onSuccess || noop)(xhr, el); }, function(xhr) { (onError || noop)(xhr, el); }, '', options ); } return this; }, showToolbar: function(token) { var sfwdt = this.getSfwdt(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); if ('closed' === getPreference('toolbar/displayState')) { addClass(sfwdt.parentNode, 'sf-toolbar-closed'); removeClass(sfwdt.parentNode, 'sf-toolbar-opened'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); } } else { addClass(sfwdt.parentNode, 'sf-toolbar-opened'); removeClass(sfwdt.parentNode, 'sf-toolbar-closed'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'true'); } } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); addClass(sfwdt.parentNode, 'sf-toolbar-closed'); removeClass(sfwdt.parentNode, 'sf-toolbar-opened'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); } }, initToolbar: function(token) { this.showToolbar(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); addEventListener(toggleButton, 'click', function (event) { event.preventDefault(); const newState = 'closed' === getPreference('toolbar/displayState') ? 'opened' : 'closed'; setPreference('toolbar/displayState', newState); 'opened' === newState ? Sfjs.showToolbar(token) : Sfjs.hideToolbar(token); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken || token); this.load( 'sfwdt' + token, 'https\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { var toolbarContent = document.getElementById('sfToolbarMainContent-' + newToken); /* Do nothing in the edge case where the toolbar has already been replaced with a new one */ if (!toolbarContent) { return; } /* Replace the ID, it has to match the new token */ toolbarContent.parentElement.id = 'sfwdt' + newToken; /* Evaluate in global scope scripts embedded inside the toolbar */ var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); /* Handle toolbar-info position */ var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; /* Reset right and left value, useful on window resize */ toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue * -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset notranslate">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="https\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.parentElement.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, }; })(); } Sfjs.loadToolbar('652c2c'); /*]]>*/</script></div><!-- END of Symfony Web Debug Toolbar -->\n
</body>\n
</html>\n
"""
#version: "1.1"
#statusCode: 200
#statusText: "OK"
#charset: "UTF-8"
-sentHeaders: ? array
} |