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#sp-public-nav .user-btn .lang-caret{width:12px;height:12px}\n
#sp-public-nav .user-avatar{\n
width:30px;height:30px;border-radius:50%;object-fit:cover;\n
border:1px solid var(--line);display:block;\n
}\n
#sp-public-nav .user-initials{\n
width:30px;height:30px;border-radius:50%;\n
background:#7AB800;color:#fff;\n
display:flex;align-items:center;justify-content:center;\n
font-size:.85rem;font-weight:700;\n
}\n
#sp-public-nav .user-menu{\n
position:absolute;top:100%;right:0;\n
background:#fff;border:1px solid var(--line);border-radius:12px;\n
box-shadow:0 14px 36px -8px rgba(0,0,0,.16);\n
padding:6px;display:none;flex-direction:column;min-width:170px;z-index:1002;\n
}\n
#sp-public-nav .user:hover .user-menu{display:flex}\n
#sp-public-nav .user-menu a{padding:8px 14px;font-size:.92rem;border-radius:7px;color:var(--ink);white-space:nowrap}\n
#sp-public-nav .user-menu a:hover{background:var(--line)}\n
#sp-public-nav .user-name{\n
padding:8px 14px 6px;font-size:.82rem;color:var(--grey-soft);\n
border-bottom:1px solid var(--line);margin-bottom:4px;\n
max-width:220px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\n
}\n
#sp-public-nav .user-logout{margin-top:4px;border-top:1px solid var(--line);border-radius:0 0 7px 7px}\n
#sp-public-nav .login{font-size:.95rem;color:var(--ink);opacity:.82}\n
#sp-public-nav .login:hover{opacity:1}\n
#sp-public-nav .join{\n
font-size:.95rem;font-weight:600;\n
color:#fff;background:#7AB800;\n
padding:9px 18px;border-radius:980px;\n
transition:background .18s ease;\n
}\n
#sp-public-nav .join:hover{background:#5a8a00}\n
\n
#sp-public-nav .panel{\n
position:absolute;top:calc(100% + 0px);left:50%;\n
transform:translateX(-50%) translateY(6px);\n
background:var(--panel);\n
border:1px solid var(--line);\n
border-radius:var(--radius);\n
box-shadow:0 18px 60px -12px rgba(0,0,0,.18),0 4px 14px rgba(0,0,0,.05);\n
padding:24px 28px;\n
opacity:0;visibility:hidden;pointer-events:none;\n
transition:opacity .2s ease,transform .2s ease,visibility .2s;\n
z-index:1001;\n
}\n
#sp-public-nav .nav-item:hover>.panel,\n
#sp-public-nav .nav-item.is-open>.panel{\n
opacity:1;visibility:visible;pointer-events:auto;\n
transform:translateX(-50%) translateY(0);\n
}\n
\n
#sp-public-nav .slim{display:flex;flex-direction:column;min-width:230px}\n
#sp-public-nav .slim-2col{display:flex;gap:48px}\n
#sp-public-nav .slim-city{display:flex;flex-direction:column}\n
#sp-public-nav .slim-head{\n
font-size:.72rem;font-weight:600;letter-spacing:.01em;\n
color:var(--grey);\n
margin-bottom:16px;white-space:nowrap;\n
}\n
#sp-public-nav .big-list{display:flex;flex-direction:column;gap:11px}\n
#sp-public-nav .big-list a{\n
font-size:1.55rem;font-weight:700;line-height:1.18;\n
color:var(--ink);letter-spacing:-.01em;white-space:nowrap;\n
transition:color .15s ease;\n
}\n
#sp-public-nav .big-list a:hover{color:#000;opacity:.7}\n
/* B-1733: In Dropdowns mit Rangfolge (Events, Für Unternehmen, Startupwelt, AI Hub, Über uns)\n
trägt nur der erste Eintrag die volle Größe — die folgenden treten zurück und führen den Blick\n
auf das Hauptziel. Coworking/Konferenzräume bleiben ungestuft (Einträge dort sind gleichrangig). */\n
#sp-public-nav .big-list-tiered a:not(:first-child){\n
font-size:1.05rem;font-weight:600;line-height:1.3;\n
color:var(--grey);letter-spacing:0;\n
}\n
#sp-public-nav .big-list-tiered a:not(:first-child):hover{color:var(--ink);opacity:1}\n
/* B-2155: Nebeneintrag im Stadt-Block (AI Community Pass) — tritt gegenüber den\n
gleichrangigen Hauptprodukten zurück, bleibt aber mit Badge auffindbar. */\n
#sp-public-nav .big-list a.nav-sub{\n
font-size:1.05rem;font-weight:600;line-height:1.3;\n
color:var(--grey);letter-spacing:0;\n
display:inline-flex;align-items:center;gap:8px;\n
}\n
#sp-public-nav .big-list a.nav-sub:hover{color:var(--ink);opacity:1}\n
#sp-public-nav .nav-badge{\n
background:#9535ff;color:#fff;\n
font-size:.62rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;\n
padding:2px 7px;border-radius:999px;line-height:1.4;\n
}\n
#sp-public-nav .slim-divider{height:1px;background:var(--line);margin:20px 0 14px}\n
#sp-public-nav .slim-foot{\n
display:flex;align-items:center;justify-content:space-between;\n
gap:24px;white-space:nowrap;\n
}\n
#sp-public-nav .slim-cta{\n
font-size:.95rem;font-weight:600;color:#5a8a00;\n
transition:color .15s ease,opacity .15s ease;\n
}\n
#sp-public-nav .slim-cta:hover{color:#7AB800;opacity:.85}\n
/* B-1473: Probetag-CTA pro Stadt-Spalte; Footer nur noch Memberships (rechtsbündig) */\n
/* B-2174: Der Probetag-CTA hing per festem margin-top direkt unter der Liste und\n
rutschte damit mit jeder zusaetzlichen Zeile nach unten. Seit dem AI Community Pass\n
(B-2155) hat Duesseldorf einen Eintrag mehr als Koeln -> die beiden CTAs standen\n
33px versetzt. margin-top:auto schiebt ihn an den Spaltenboden; die Spalten sind\n
durch das flex-stretch in .slim-2col ohnehin gleich hoch. Das padding haelt den\n
Abstand zur Liste, wenn eine Spalte exakt ausgefuellt ist. */\n
#sp-public-nav .slim-city-cta{margin-top:auto;padding-top:16px}\n
#sp-public-nav .slim-foot-single{justify-content:flex-end}\n
#sp-public-nav .slim-over{\n
font-size:.9rem;font-weight:400;color:var(--grey);\n
transition:color .15s ease;\n
}\n
#sp-public-nav .slim-over:hover{color:var(--ink)}\n
\n
#sp-public-nav .burger{display:none;margin-left:auto;background:none;border:0;cursor:pointer;\n
width:32px;height:32px;align-items:center;justify-content:center}\n
#sp-public-nav .burger span{display:block;width:18px;height:1.5px;background:var(--ink);position:relative}\n
#sp-public-nav .burger span::before,#sp-public-nav .burger span::after{content:"";position:absolute;left:0;width:18px;height:1.5px;background:var(--ink)}\n
#sp-public-nav .burger span::before{top:-5px}#sp-public-nav .burger span::after{top:5px}\n
\n
/* ===== Mobile Drill-Down-Overlay (Apple-Stil) ===== */\n
#sp-public-nav .mobile{\n
display:none;position:fixed;inset:0;z-index:1005;\n
background:#fff;flex-direction:column;overflow:hidden;\n
}\n
#sp-public-nav .mobile.open{display:flex}\n
\n
/* Header: Logo + Schließen */\n
#sp-public-nav .mob-topbar{\n
flex:0 0 auto;height:var(--bar-h);\n
display:flex;align-items:center;justify-content:space-between;\n
padding:0 22px;border-bottom:1px solid var(--line);\n
background:rgba(255,255,255,.92);\n
backdrop-filter:saturate(180%) blur(14px);\n
-webkit-backdrop-filter:saturate(180%) blur(14px);\n
}\n
#sp-public-nav .mob-logo img{height:24px;display:block}\n
#sp-public-nav .mob-close{\n
width:32px;height:32px;border:0;background:transparent;\n
color:var(--grey-soft);font-size:22px;line-height:1;cursor:pointer;\n
display:flex;align-items:center;justify-content:center;border-radius:50%;\n
}\n
#sp-public-nav .mob-close:active{background:#f2f2f4}\n
\n
/* Sliding viewport */\n
#sp-public-nav .mob-viewport{flex:1 1 auto;position:relative;overflow:hidden}\n
#sp-public-nav .mob-level{\n
position:absolute;inset:0;overflow-y:auto;-webkit-overflow-scrolling:touch;\n
background:#fff;transition:transform .3s cubic-bezier(.32,.72,0,1);\n
}\n
\n
/* Level 1 */\n
#sp-public-nav .mob-level1{transform:translateX(0);display:flex;flex-direction:column;z-index:1}\n
#sp-public-nav .mobile.in-sub .mob-level1{transform:translateX(-26%)}\n
#sp-public-nav .mob-l1-list{flex:1 1 auto;padding:6px 0 4px}\n
#sp-public-nav .mob-l1-row{\n
display:flex;align-items:center;justify-content:space-between;width:100%;\n
background:transparent;border:0;text-align:left;\n
padding:17px 22px;font-size:17px;color:var(--ink);font-weight:500;\n
letter-spacing:-.012em;cursor:pointer;position:relative;font-family:inherit;\n
}\n
#sp-public-nav .mob-l1-row + .mob-l1-row::before{\n
content:"";position:absolute;top:0;left:22px;right:0;height:1px;background:var(--line);\n
}\n
#sp-public-nav .mob-l1-row:active{background:#f7f7f8}\n
#sp-public-nav .mob-chev{color:#aeaeb2;font-size:20px;font-weight:400;line-height:1;margin-left:12px}\n
\n
/* Level 1 footer */\n
#sp-public-nav .mob-foot{\n
flex:0 0 auto;border-top:1px solid var(--line);\n
padding:16px 22px 22px;display:flex;align-items:center;gap:14px;flex-wrap:wrap;\n
}\n
#sp-public-nav .mob-lang{font-size:13px;color:var(--grey);letter-spacing:.02em}\n
#sp-public-nav .mob-lang a{color:var(--grey)}\n
#sp-public-nav .mob-lang a.active{color:var(--ink);font-weight:600}\n
#sp-public-nav .mob-lang .sep{color:#aeaeb2;margin:0 4px}\n
#sp-public-nav .mob-login{font-size:14px;color:var(--ink);font-weight:500}\n
#sp-public-nav .mob-pill{\n
margin-left:auto;background:#7AB800;color:#fff;font-size:14px;font-weight:600;\n
padding:9px 18px;border-radius:999px;letter-spacing:-.01em;white-space:nowrap;\n
}\n
#sp-public-nav .mob-pill:active{background:#6aa300}\n
\n
/* Level 2 panels */\n
#sp-public-nav .mob-panel{\n
transform:translateX(100%);display:flex;flex-direction:column;z-index:2;\n
}\n
#sp-public-nav .mob-panel.active{transform:translateX(0)}\n
#sp-public-nav .mob-sub-header{\n
position:sticky;top:0;flex:0 0 auto;\n
background:rgba(255,255,255,.92);\n
backdrop-filter:saturate(180%) blur(14px);\n
-webkit-backdrop-filter:saturate(180%) blur(14px);\n
border-bottom:1px solid var(--line);z-index:5;\n
}\n
#sp-public-nav .mob-back{\n
display:flex;align-items:center;gap:4px;width:100%;\n
background:transparent;border:0;text-align:left;\n
padding:15px 20px;font-size:17px;font-weight:600;letter-spacing:-.015em;\n
color:var(--ink);cursor:pointer;font-family:inherit;\n
}\n
#sp-public-nav .mob-back-arrow{color:#7AB800;font-size:21px;line-height:1;margin-right:2px}\n
#sp-public-nav .mob-back:active{opacity:.6}\n
#sp-public-nav .mob-l2-body{flex:1 1 auto;padding:8px 0 4px}\n
#sp-public-nav .mob-group-head{\n
font-size:11px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;\n
color:#aeaeb2;padding:18px 22px 7px;\n
}\n
#sp-public-nav .mob-l2-row{\n
display:block;padding:14px 22px;font-size:16px;color:var(--ink);\n
font-weight:400;letter-spacing:-.01em;position:relative;\n
}\n
#sp-public-nav .mob-l2-row + .mob-l2-row::before{\n
content:"";position:absolute;top:0;left:22px;right:22px;height:1px;background:var(--line);\n
}\n
#sp-public-nav .mob-l2-row:active{background:#f7f7f8}\n
#sp-public-nav .mob-ext{font-size:12px;color:#aeaeb2;margin-left:5px;vertical-align:1px}\n
\n
/* CTA area */\n
#sp-public-nav .mob-cta-area{\n
flex:0 0 auto;border-top:1px solid var(--line);\n
padding:18px 22px 24px;display:flex;flex-direction:column;gap:12px;\n
}\n
#sp-public-nav .mob-cta{\n
display:block;text-align:center;background:#7AB800;color:#fff;\n
font-size:16px;font-weight:600;padding:14px 18px;border-radius:14px;letter-spacing:-.01em;\n
}\n
#sp-public-nav .mob-cta:active{background:#6aa300}\n
#sp-public-nav .mob-cta-secondary{\n
display:block;text-align:center;color:var(--ink);font-size:15px;font-weight:500;padding:2px;\n
}\n
\n
@media(max-width:1023px){\n
#sp-public-nav .nav,#sp-public-nav .bar-right{display:none}\n
#sp-public-nav .burger{display:flex}\n
}\n
</style>\n
<div id="sp-public-nav">\n
\n
<!-- ============ TOP BAR ============ -->\n
<header class="bar">\n
<div class="bar-inner">\n
<a class="logo" href="/" aria-label="STARTPLATZ">\n
<img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n
</a>\n
\n
<nav class="nav" id="nav">\n
\n
<!-- ===== Büros & Coworking ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Büros & Coworking</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-2col">\n
<div class="slim-city">\n
<div class="slim-head">Köln</div>\n
<div class="big-list">\n
<a href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n
<a href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n
<a href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n
</div>\n
<a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag buchen →</a>\n
</div>\n
<div class="slim-city">\n
<div class="slim-head">Düsseldorf</div>\n
<div class="big-list">\n
<a href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n
<a href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n
<a href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n
<a class="nav-sub" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass<span class="nav-badge">Neu</span></a>\n
</div>\n
<a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag buchen →</a>\n
</div>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot slim-foot-single">\n
<a class="slim-over" href="https://www.startplatz.de/memberships/">Memberships & Tarife →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Konferenzräume ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Konferenzräume</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Konferenzräume entdecken</div>\n
<div class="big-list">\n
<a href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n
<a href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n
<a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Events ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Events</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Events entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/events">Alle Events</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Für Unternehmen (Business Innovation) ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Für Unternehmen</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Business Innovation entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="/business-innovation/">Für Unternehmen</a>\n
<a href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n
<a href="/business-innovation/startup-scouting/">Startup Scouting</a>\n
<a href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n
<a href="/business-innovation/partnerschaften/">Partnerschaften & Sponsoring</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n
<a class="slim-over" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Startupwelt ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Startupwelt</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">Startupwelt entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n
<a href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n
<a href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n
<a href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch</a>\n
<a href="https://www.startplatz.de/startups">Unsere Startups</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n
<a class="slim-over" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring & mehr →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== AI Hub ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">AI Hub</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">AI Hub entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare & Masterclasses</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
<a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
<a href="https://www.startplatz.de/ai-hub-rheinland-koeln-frankreich-startplatz/">Frankreich-Initiative</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/ki-experten">Dozent:in werden</a>\n
<a class="slim-over" href="https://startplatz-ai-academy.de/" target="_blank" rel="noopener">Zur AI Academy →</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Über uns ===== -->\n
<div class="nav-item" data-menu>\n
<div class="nav-link">Über uns</div>\n
<div class="panel">\n
<div class="slim">\n
<div class="slim-head">STARTPLATZ entdecken</div>\n
<div class="big-list big-list-tiered">\n
<a href="https://www.startplatz.de/ueber-uns/">Über STARTPLATZ</a>\n
<a href="https://www.startplatz.de/startplatz-team/">STARTPLATZ Team</a>\n
<a href="https://www.startplatz.de/standorte/">Standorte</a>\n
<a href="https://www.startplatz.de/partner">Partner</a>\n
</div>\n
<div class="slim-divider"></div>\n
<div class="slim-foot">\n
<a class="slim-cta" href="https://www.startplatz.de/karriere/">Karriere</a>\n
<a class="slim-cta" href="https://www.startplatz.de/partner-werden/">Partner werden</a>\n
</div>\n
</div>\n
</div>\n
</div>\n
\n
<!-- ===== Blog (direct link) ===== -->\n
<div class="nav-item">\n
<a class="nav-link" href="https://www.startplatz.de/blog/">Blog</a>\n
</div>\n
\n
</nav>\n
\n
<div class="bar-right">\n
<div class="lang">\n
<button class="lang-btn" aria-label="Sprache wählen">\n
<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M21 12a9 9 0 01-9 9m9-9a9 9 0 00-9-9m9 9H3m9 9a9 9 0 01-9-9m9 9c1.657 0 3-4.03 3-9s-1.343-9-3-9m0 18c-1.657 0-3-4.03-3-9s1.343-9 3-9m-9 9a9 9 0 019-9"/></svg>\n
<svg class="lang-caret" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M19 9l-7 7-7-7"/></svg>\n
</button>\n
<div class="lang-menu">\n
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<h1 style="line-height: 2em;">Effiziente Content-Marketing-Strategien für Startups: Fünf Anwendungsbereiche von KI & 18 KI-Tool-Tipps</h1>\n
<p class="date">30. Juni 2023, 10:56 :: <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a> | <a href="https://www.staging.startplatz.de/category/startups/" rel="category tag">Startups</a></p>\n
<p class="date">Autor: lgraef</p>\n
<p><p><b>Studien zeigen, dass die Einführung von KI-Tools Unternehmen dabei hilft, ihren Umsatz zu steigern und das Kundenerlebnis zu verbessern, indem viele manuelle Aufgaben automatisiert und Mitarbeitende für sinnvollere Aufgaben entlastet werden. Dies gilt auch für die Umsetzung von Content-Strategien. Doch welche Möglichkeiten bieten KI-Tools, auch in kleineren Teams Großes zu leisten?</b></p>\n
<p><span id="more-75759"></span></p>\n
<p><span style="font-weight: 400;">Generative Künstliche Intelligenz wird die Art und Weise verändern, wie wir leben, arbeiten und miteinander umgehen. Ihre Einführung ist mit der Disruption gleichzusetzen, die die Menschheit mit der Industriellen Revolution im 18. Jahrhundert oder der Computertechnik im 19. Jahrhundert erlebte.\u{A0}</span></p>\n
<p><span style="font-weight: 400;">KI ist nicht die Zukunft, sondern jetzt schon da und ihre Entwicklung schreitet schnell voran. Zum Vergleich: Das Internet brauchte vier Jahre, um 100 Millionen Nutzer zu erreichen. ChatGPT brauchte zwei Monate. Aufbauend auf Entwicklungen im maschinellen Lernen sind diese Large Language Models, die generative Künstliche Intelligenz ermöglichen, Denkmaschinen, die jeden Tag intelligenter werden.</span></p>\n
<p><span style="font-weight: 400;">Im epischen Kampf zwischen David und Goliath bildet die KI die Schleuder. Startups sind mithilfe von KI so wettbewerbsfähig wie nie zuvor und können mit Großunternehmen mithalten. Umfangreiche Teams und Budgets sind nicht mehr vonnöten, um Kundinnen und Kunden anzuziehen.</span></p>\n
<p><span style="font-weight: 400;">Eine aktuelle </span><a href="https://www.ibm.com/downloads/cas/GVAGA3JP"><span style="font-weight: 400;">IBM-Umfrage</span></a><span style="font-weight: 400;"> zeigt, dass 77 Prozent der Unternehmen KI derzeit in gewissem Umfang Beachtung schenken: 35 Prozent setzen KI bereits in ihren Unternehmen ein und 42 Prozent) probieren aus, wie sie KI in ihre Arbeitsabläufe integrieren können.\u{A0}</span></p>\n
<p><span style="font-weight: 400;">KI ist nützlich, um effizientes und produktives Arbeiten anzukurbeln. Deutsche Fachkräfte, die im Marketing, Vertrieb oder Kundenservice arbeiten, sehen den größten Vorteil von Generative-AI-Tools darin, dass diese ihnen manuelle Aufgaben abnehmen (89 Prozent) und sie dadurch mehr Freiraum für wichtige Aspekte ihrer Arbeit haben (84 Prozent).\u{A0}</span></p>\n
<p><span style="font-weight: 400;">Darüber hinaus sehen die Befragten vor allem Vorteile in puncto Datenmanagement: Acht von zehn (84 Prozent) geben an, dass KI-Tools dabei helfen, Erkenntnisse aus Daten zu ziehen, die sie sonst nicht finden würden</span><span style="font-weight: 400;"> (</span><a href="https://offers.hubspot.de/ai-report-2023"><span style="font-weight: 400;">HubSpot-Blog-Studie, The State of AI 2023</span></a><span style="font-weight: 400;">).\u{A0}</span></p>\n
<p><span style="font-weight: 400;">Der Wert von KI steht in vielen Geschäftsbereichen, insbesondere im Marketing, außer Frage. Angesichts der hohen Nachfrage nach agilen, qualitativ hochwertigen Inhalten nutzen immer mehr Teams die Leistungsfähigkeit von KI, um ihre Content-Marketing-Strategie zu planen und auszuführen.</span></p>\n
<p><span style="font-weight: 400;">Es folgt ein Überblick über fünf spezifische Anwendungsbereiche, in denen Startups den Einsatz von KI maximieren können, um eine effektive Content-Strategie zu entwickeln.\u{A0}</span></p>\n
<ul>\n
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content-Recherche und Ideenfindung</span></li>\n
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Blogging</span></li>\n
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bilderstellung</span></li>\n
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">E-Mail-Marketing</span></li>\n
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Social Media\u{A0}</span></li>\n
</ul>\n
<p><span style="font-weight: 400;">Jedem Bereich sind Tool-Tipps zugeordnet. Die Tools sind nicht nach Leistung, Preis oder Funktionsumfang geordnet, sondern sollen nur einen ersten Anhaltspunkt bieten.\u{A0}</span></p>\n
<h2><span style="font-weight: 400;">1. Content-Recherche und Ideenfindung</span></h2>\n
<p><span style="font-weight: 400;">Für die Content-Recherche können generative KI-Tools eine große Unterstützung sein. Anwendungen erleichtern beispielsweise die Keyword-Recherche oder helfen dabei, Keywords zu sinnvollen Themen-Clustern zu bündeln. Für Letzteres können Teams Tools verwenden, um erst einmal Cluster zu erstellen oder um bereits vorgegebene Cluster in die Tools zu kopieren.\u{A0}</span></p>\n
<p><span style="font-weight: 400;">Suchen Startups nach neuen Content-Ideen, kann generative KI den Ideenfindungsprozess in Gang bringen. Durch gelungene Prompts erhalten Teams gute Denkanstöße:</span></p>\n
<p><span style="font-weight: 400;">Hier einige Tools zur Content-Recherche\u{A0}</span></p>\n
<p><a href="https://moz.com/explorer"><span style="font-weight: 400;">Moz’s Keyword Explorer</span></a><span style="font-weight: 400;">:\u{A0} KI-gestütztes Keyword-Recherche-Tool für SEO</span></p>\n
<p><a href="https://www.semrush.com/"><span style="font-weight: 400;">SEMrush</span></a><span style="font-weight: 400;">: KI-gestütztes SEO-Analysetool\u{A0}</span></p>\n
<p><a href="https://cloud.google.com/natural-language?__hstc=20629287.eaee49417fc9178bf03b8def5e143a59.1683543479915.1683543479915.1683543479915.1&__hssc=20629287.1.1683543479917&__hsfp=1256483805"><span style="font-weight: 400;">Google’s Natural Language Processing tool</span></a><span style="font-weight: 400;">: Identifiziert die allgemeine Stimmung und die behandelten Themen von Inhalten</span></p>\n
<h2><span style="font-weight: 400;">2. Blogging</span></h2>\n
<p><span style="font-weight: 400;">Sind Lücken im Content gefunden, kann KI ansprechende, grammatikalisch korrekte Blog-Beiträge erstellen, die für Suchmaschinen optimiert sind. Dies ist besonders hilfreich für kleinere Startups, die relevante Inhalte veröffentlichen müssen, um die digitale Präsenz ihrer Marke aufzubauen, aber nicht über die notwendigen Ressourcen verfügen, um ein Redaktionsteam einzustellen.\u{A0}</span></p>\n
<p><span style="font-weight: 400;">Teams, die mit großen Mengen an Inhalten und Daten umgehen, können von KI-gestützter Unterstützung profitieren. Diese Tools sind zwar kein Ersatz für das menschliche Schreiben, können aber Content-Workflows rationalisieren.</span></p>\n
<p><span style="font-weight: 400;">Dass KI-basierte Content-Tools qualitativ hochwertige Texte fix und fertig im Sprech einer Marke liefern, ist allerdings (noch) ein Wunschtraum. Auch wenn Marketing-Verantwortliche </span><a href="https://blog.hubspot.de/marketing/chatgpt-prompts"><span style="font-weight: 400;">Anweisungen (Prompts) noch so präzise formulieren</span></a><span style="font-weight: 400;">, müssen sie bei den generierten Inhalten selbst aktiv werden.</span></p>\n
<p><span style="font-weight: 400;">KI-Tools sind hilfreich für das Einkürzen oder Erweitern von Texten, für das Umschreiben in andere Tonalitäten (zum Beispiel von förmlich zu lässig) oder gar in andere Texttypen (vom Blogartikel in einen Social-Media-Post oder eine Produktbeschreibung).\u{A0}</span></p>\n
<p><span style="font-weight: 400;">Obwohl die KI Marketing- und Content-Verantwortlichen nicht die Arbeit der Produktion von hochwertigem Content vollständig abnimmt, unterstützt sie doch als eine Art kreative Intelligenz bei der Konzeptentwicklung, Recherche und Umsetzung.</span></p>\n
<p><span style="font-weight: 400;">Hier sind einige Tools, die Startups für KI-Blogging ausprobieren sollten:</span></p>\n
<p><a href="https://openai.com/blog/gpt-3-apps/"><span style="font-weight: 400;">ChatGPT</span></a><span style="font-weight: 400;">: Content-Generator für Text, Bilder und andere relevante Inhalte</span></p>\n
<p><a href="https://www.hubspot.de/artificial-intelligence"><span style="font-weight: 400;">Content-Generator von HubSpot:</span></a><span style="font-weight: 400;"> Erstellt KI-gestützten Content direkt in HubSpot</span></p>\n
<p><a href="https://www.copy.ai/tools/content-idea-generator"><span style="font-weight: 400;">Content Generator von copy.ai</span></a><span style="font-weight: 400;">: Erstellt Inhalte aus vordefinierten Vorlagen</span></p>\n
<p><a href="https://neuroflash.com/de/"><span style="font-weight: 400;">Neuroflash</span></a><span style="font-weight: 400;">: Umfassender KI-Text-Generator aus Deutschland, der über 100 Texttypen anbietet</span></p>\n
<p><a href="https://www.jasper.ai/"><span style="font-weight: 400;">Jasper</span></a><span style="font-weight: 400;">: </span><span style="font-weight: 400;">KI-Content-Generator, der Teams hilft, kreative Blockaden zu überwinden und originelle Inhalte zu erstellen</span></p>\n
<h2><span style="font-weight: 400;">3. Bilderstellung</span></h2>\n
<p><span style="font-weight: 400;">KI-basierte Bildgeneratoren können sich für Startups als hilfreich erweisen, die keine Fachleute für Grafikdesign haben oder nur über begrenzte Bildressourcen verfügen. Mithilfe von Künstlicher Intelligenz können Teams agile Inhalte erstellen, ohne Bildbibliotheken nach verwendbaren Fotos durchsuchen zu müssen, wodurch sie wertvolle Zeit sparen.\u{A0}</span></p>\n
<p><span style="font-weight: 400;">Allerdings sollten sich Startups im Klaren darüber sein, dass die Nutzung von Bildern, die mit KI erstellt wurden, gegebenenfalls Urheberrechte verletzen könnte. Die Rechtslage dazu ist noch unklar. Als Inspirationsquelle sind die KI-Bildgeneratoren auf alle Fälle geeignet.\u{A0}</span></p>\n
<p><span style="font-weight: 400;">Einige Tools für die Erstellung von KI-Bildern sind:</span></p>\n
<p><a href="https://openai.com/dall-e-2/"><span style="font-weight: 400;">DALL-E2</span></a><span style="font-weight: 400;">:</span><span style="font-weight: 400;"> Erstellt realistisch aussehende Bilder sowie Produktdesigns oder Illustrationen auf der Grundlage vorhandener Bilder und unter Verwendung von Prompts.</span></p>\n
<p><a href="https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F"><span style="font-weight: 400;">Midjourney</span></a><span style="font-weight: 400;">: Beliebter KI-Bild-Generator, der nach einem Prompt bis zu vier fertige Bildvorschläge liefert</span></p>\n
<p><a href="https://nightcafe.studio/"><span style="font-weight: 400;">Night Cafe</span></a><span style="font-weight: 400;">: </span><span style="font-weight: 400;">Erzeugt Originalgrafiken mit einem ausgeklügelten Algorithmus; ideal für Teams mit komplexeren Bildanforderungen</span></p>\n
<p><a href="https://photosonic.writesonic.com/"><span style="font-weight: 400;">Photosonic</span></a><span style="font-weight: 400;">: </span><span style="font-weight: 400;">Erzeugt Bilder aus Eingabeaufforderungen sowie aus vorhandenen Bildern</span></p>\n
<p><a href="https://goart.fotor.com/"><span style="font-weight: 400;">Fotor GOArt</span></a><span style="font-weight: 400;">: Erstellt NFT-Kunst aus Vorlagen und vorhandenen Bildern</span></p>\n
<h2><span style="font-weight: 400;">4. E-Mail-Marketing</span></h2>\n
<p><span style="font-weight: 400;">Mit E-Mail-Marketing können Startups sowohl Leads generieren als auch bestehende Kundinnen und Kunden erreichen. Der effektive Einsatz erfordert jedoch eine ausgeklügelte Strategie und viel Planung. KI-Tools können E-Mail-Marketingkampagnen optimieren, indem sie sicherstellen, dass E-Mails zum bestmöglichen Zeitpunkt an Kundinnen und Kunden versendet werden, wodurch sich wiederum die Öffnungsraten erhöhen. Einige Tools personalisieren E-Mails auch weiter mit Betreffzeilen, Backlinks, Produktvorschlägen und mehr.</span></p>\n
<p><span style="font-weight: 400;">Hier sind einige KI-gestützte E-Mail-Marketing-Tools:\u{A0}</span></p>\n
<p><a href="https://www.theseventhsense.com/"><span style="font-weight: 400;">Seventh Sense</span></a><span style="font-weight: 400;">: </span><span style="font-weight: 400;">Passt die Versandzeit basierend auf Kundendaten an, um die Zustellbarkeit zu erhöhen und die Absenderbewertung zu verbessern</span></p>\n
<p><a href="https://www.smartwriter.ai/"><span style="font-weight: 400;">Smartwriter.ai</span></a><span style="font-weight: 400;">:</span><span style="font-weight: 400;"> Automatisiert die E-Mail-Reichweite und personalisiert Nachrichten mit benutzerdefinierten Betreffzeilen, bietet die Erstellung von Shopify-Produktbeschreibungen, die Generierung von Backlinks und personalisierte Kalt-E-Mail-Reichweite</span></p>\n
<p><a href="https://www.marketmuse.com/"><span style="font-weight: 400;">MarketMuse</span></a><span style="font-weight: 400;">: nutzt umfassende KI-Forschung, um Long-form-Content für E-Mails, Marketingtexte, Website-Seiten und Artikel zu erstellen</span></p>\n
<h2><span style="font-weight: 400;">5. Social Media\u{A0}</span></h2>\n
<p><span style="font-weight: 400;">Marketing-Teams können KI-Tools nutzen, um Social-Media-Inhalte auf verschiedenen Plattformen zu erstellen und Werbekampagnen zu launchen. Einige Tools bieten auch je nach Hilfestellung beim Finden von geeigneten Influencern.\u{A0}\u{A0}</span></p>\n
<p><span style="font-weight: 400;">Hier sind einige KI-gestützte Social-Media-Tools:\u{A0}</span></p>\n
<p><a href="https://www.smartly.io/"><span style="font-weight: 400;">Smartly.io</span></a><span style="font-weight: 400;">: Plant, testet und veröffentlicht Strategien für Werbekampagnen, um Zielgruppen zum Beispiel über Facebook, Instagram, Snapchat oder Pinterest anzusprechen</span></p>\n
<p><a href="https://emplifi.io/"><span style="font-weight: 400;">Emplifi.io</span></a><span style="font-weight: 400;">: Verwaltet mehrere Social-Media-Profile von einer einzigen Plattform aus; trackt, überprüft und monitort auch Influencer</span></p>\n
<h2><span style="font-weight: 400;">Wird KI menschliche Content-Marketing-Profis ersetzen?</span></h2>\n
<p><span style="font-weight: 400;">Auch wenn die Vorteile von generativer KI im Content-Marketing vielfältig sind, ist eine mögliche Skepsis gegenüber dem Einsatz von KI verständlich – auf Unternehmens- sowie Mitarbeiterebene. Die Einbindung von KI in Arbeitsabläufe mag entmutigend oder sogar kontraintuitiv erscheinen, insbesondere bei hochkreativen Aufgaben wie Content-Erstellung und -Design.</span></p>\n
<p><span style="font-weight: 400;">Im Zusammenhang mit der Erstellung von Inhalten bieten KI-Marketing-Tools Marketingfachleuten zwar die Möglichkeit, effektive, agile Kampagnen durchzuführen, aber kein Team kann ohne Menschen an der Spitze funktionieren. Menschliche Kreativität und Intelligenz bleiben wertvoll, zumal die eigene gelebte Erfahrung etwas ist, das eine Maschine niemals wirklich ersetzen kann.\u{A0}</span></p>\n
<p><span style="font-weight: 400;">KI basiert auf natürlichen Sprachmodellen und Content-Impulsen. Obwohl sie hervorragende Arbeit bei der Erstellung von Inhalten leisten kann, gibt es auch Bedenken bezüglich ihrer Voreingenommenheit. Die Qualität des Outputs von KI-gestützten Inhalten kann aufgrund von eingeschränktem Quellmaterial während des Trainings oder gar böswilligen Impulsen beeinträchtigt werden. Um diese Probleme zu vermeiden, verfügen viele Sprachanwendungen und -modelle über integrierte Content-Filter, um den Einsatz bestimmter Begriffe zu verhindern. Mitarbeitende in Startups sind als Qualitätsinstanz unerlässlich. Sie stellen sicher, dass KI-gestützte Inhalte inklusiv und durchdacht sind.\u{A0}</span></p>\n
<h2><b>Fazit</b></h2>\n
<p><span style="font-weight: 400;">Mit den richtigen Tools können Startups die Vorteile nutzen, die KI bietet. Nicht um menschliches Talent zu ersetzen, sondern um vielmehr Platz für wichtige Aufgaben und geschäftskritische Funktionen zu schaffen. Die Folgen: eine höhere Produktivität und Effizienz im Team sowie eine verbesserte Wettbewerbsfähigkeit und mehr Wachstumspotenzial.</span></p>\n
<p><span style="font-weight: 400;">Schickt Anregungen, Best Practices oder Feedback gern an:</span></p>\n
<p><a href="https://www.startplatz.de/wp-content/uploads/2023/06/HubSpot_Janina_Jechorek-scaled.jpg"><img fetchpriority="high" decoding="async" class="alignleft wp-image-75765 size-medium" src="https://www.startplatz.de/wp-content/uploads/2023/06/HubSpot_Janina_Jechorek-188x300.jpg" alt="Portrait Janina Jechorek sie ist Senior Marketing Managerin bei HubSpot" width="188" height="300" srcset="https://www.staging.startplatz.de/wp-content/uploads/2023/06/HubSpot_Janina_Jechorek-188x300.jpg 188w, https://www.staging.startplatz.de/wp-content/uploads/2023/06/HubSpot_Janina_Jechorek-643x1024.jpg 643w, https://www.staging.startplatz.de/wp-content/uploads/2023/06/HubSpot_Janina_Jechorek-768x1223.jpg 768w, https://www.staging.startplatz.de/wp-content/uploads/2023/06/HubSpot_Janina_Jechorek-965x1536.jpg 965w, https://www.staging.startplatz.de/wp-content/uploads/2023/06/HubSpot_Janina_Jechorek-1286x2048.jpg 1286w, https://www.staging.startplatz.de/wp-content/uploads/2023/06/HubSpot_Janina_Jechorek-scaled.jpg 1608w" sizes="(max-width: 188px) 100vw, 188px" /></a></p>\n
<p><span style="font-weight: 400;">Janina Jechorek </span></p>\n
<p><a href="mailto:jjechorek@hubspot.com"><span style="font-weight: 400;">jjechorek@hubspot.com</span></a></p>\n
<p><a href="https://www.linkedin.com/in/janina-jechorek/"><span style="font-weight: 400;">LinkedIn\u{A0}</span></a></p>\n
<p><b>Dieser Beitrag ist zuerst erschienen auf </b><a href="https://inside.startupverband.de/2023/05/25/effiziente-content-marketing-strategien-fur-startups-funf-anwendungsbereiche-von-ki-18-ki-tool-tipps/"><b>INSIDE – Bundesverband Deutsche Startups</b></a></p>\n
<p><b>Über HubSpot for Startups\u{A0}</b></p>\n
<p><span style="font-weight: 400;">Bei HubSpot for Startups unterstützen wir junge Unternehmen, intelligent und nachhaltig zu wachsen. Das Start-up-Programm umfasst neben Start-up-freundlichen Preisen individuell auf Start-ups zugeschnittene On-Demand-Ressourcen sowie zahlreiche Live-Events, Masterclasses und virtuelle Workshops. Weitere Infos hier: </span><a href="https://www.hubspot.com/startups"><span style="font-weight: 400;">hubspot.com/startups</span></a></p>\n
<p><span style="font-weight: 400;">Du bist Mitglied der Startplatz Community? Dann melde dich jetzt kostenfrei über das </span><span style="font-weight: 400;"><a href="https://benefits.startupverband.de/">Startplatz Member</a> Benefit bei HubSpot for Startups an und <strong>erhalte bis zu 90% Rabatt auf HubSpot’s Software</strong> und mehr.</span></p>\n
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finishAjaxRequest(idx); }); startAjaxRequest(idx); } return promise; }; } if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) { var proxied = XMLHttpRequest.prototype.open; XMLHttpRequest.prototype.open = function(method, url, async, user, pass) { var self = this; /* prevent logging AJAX calls to static and inline files, like templates */ var path = url; if (url.slice(0, 1) === '/') { if (0 === url.indexOf('')) { path = url.slice(0); } } else if (0 === url.indexOf('https\u003A\/\/www.staging.startplatz.de')) { path = url.slice(33); } if (!path.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 || self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { return document.getElementById('sfwdt' + token); }, load: function(selector, url, onSuccess, onError, options) { var el = document.getElementById(selector); if (el && el.getAttribute('data-sfurl') !== url) { request( url, function(xhr) { el.innerHTML = xhr.responseText; el.setAttribute('data-sfurl', url); removeClass(el, 'loading'); var pending = pendingRequests; for (var i = 0; i < requestStack.length; i++) { startAjaxRequest(i); if (requestStack[i].duration || requestStack[i].error) { finishAjaxRequest(i); } } /* Revert the pending state in case there was a start called without a finish above. */ pendingRequests = pending; (onSuccess || noop)(xhr, el); }, function(xhr) { (onError || noop)(xhr, el); }, '', options ); } return this; }, showToolbar: function(token) { var sfwdt = this.getSfwdt(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); if ('closed' === getPreference('toolbar/displayState')) { addClass(sfwdt.parentNode, 'sf-toolbar-closed'); removeClass(sfwdt.parentNode, 'sf-toolbar-opened'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); } } else { addClass(sfwdt.parentNode, 'sf-toolbar-opened'); removeClass(sfwdt.parentNode, 'sf-toolbar-closed'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'true'); } } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); addClass(sfwdt.parentNode, 'sf-toolbar-closed'); removeClass(sfwdt.parentNode, 'sf-toolbar-opened'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); } }, initToolbar: function(token) { this.showToolbar(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); addEventListener(toggleButton, 'click', function (event) { event.preventDefault(); const newState = 'closed' === getPreference('toolbar/displayState') ? 'opened' : 'closed'; setPreference('toolbar/displayState', newState); 'opened' === newState ? Sfjs.showToolbar(token) : Sfjs.hideToolbar(token); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken || token); this.load( 'sfwdt' + token, 'https\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { var toolbarContent = document.getElementById('sfToolbarMainContent-' + newToken); /* Do nothing in the edge case where the toolbar has already been replaced with a new one */ if (!toolbarContent) { return; } /* Replace the ID, it has to match the new token */ toolbarContent.parentElement.id = 'sfwdt' + newToken; /* Evaluate in global scope scripts embedded inside the toolbar */ var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); /* Handle toolbar-info position */ var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; /* Reset right and left value, useful on window resize */ toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue * -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset notranslate">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="https\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.parentElement.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, }; })(); } Sfjs.loadToolbar('661b78'); /*]]>*/</script></div><!-- END of Symfony Web Debug Toolbar -->\n
</body>\n
</html>\n
"""
#version: "1.1"
#statusCode: 200
#statusText: "OK"
#charset: "UTF-8"
-sentHeaders: ? array
} |