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DefaultController :: menuAction

Request

GET Parameters

Key	Value
_path	"_format=html&_locale=en&_controller=App%5CStartPlatz%5CBundle%5CWebsiteBundle%5CController%5CDefaultController%3A%3AmenuAction"

POST Parameters

No POST parameters

Uploaded Files

No files were uploaded

Request Attributes

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuAction"
_format	"html"
_locale	"en"
_stopwatch_token	"cc808a"
permalink	"https://www.staging.startplatz.de/erfolgreiches-e-commerce-marketing-wie-die-richtige-strategie-den-umsatz-explodieren-laesst"

Request Headers

Header	Value
accept	"/"
accept-charset	"ISO-8859-1,utf-8;q=0.7,*;q=0.7"
accept-encoding	"gzip, br, zstd, deflate"
accept-language	"en-us,en;q=0.5"
forwarded	"for="172.22.0.12";host="www.staging.startplatz.de";proto=http"
host	"www.staging.startplatz.de"
referer	"https://www.staging.startplatz.de/?p=79269"
user-agent	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-forwarded-for	"172.22.0.12"
x-forwarded-server	"c7c6e7953db4"
x-php-ob-level	"0"
x-real-ip	"216.73.216.183"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header	Value
cache-control	"no-cache, private"
date	"Fri, 27 Feb 2026 17:00:34 GMT"
x-debug-token	"682390"

Cookies

Request Cookies

No request cookies

Response Cookies

No response cookies

Session

Session Metadata

No session metadata

Session Attributes

No session attributes

Session Usage

0 Usages

Stateless check enabled

Session not used.

Flashes

No flash messages were created.

Server Parameters

Defined in .env

Key	Value
ANTHROPIC_API_KEY	""
CLOUDINARY_API_KEY	"187719847589952"
CLOUDINARY_API_SECRET	"2L0-UBEtXjD-ODU3On8eqJrZPFY"
CLOUDINARY_CLOUDNAME	"startplatz"
CLOUDINARY_URL	"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"
CRON_API_KEY	"cron_sp_X9kM4nQ7pR2sT6vW8yB1"
MONSUM_WEBHOOK_PASSWORD_CGN	""
MONSUM_WEBHOOK_PASSWORD_DUS	""
MONSUM_WEBHOOK_PASSWORD_TESTPLATZ	""
MONSUM_WEBHOOK_USER_CGN	""
MONSUM_WEBHOOK_USER_DUS	""
MONSUM_WEBHOOK_USER_TESTPLATZ	""
OPENAI_ORGANIZATION	"STARTPLATZ"
REDIS_URL	""
SESSION_SAVE_PATH	"%kernel.project_dir%/var/cache/sessions"
SKOOL_WEBHOOK_KI_CAMPUS	"https://api.skool.com/groups/ki-campus/webhooks/5f76ae64499d42a49dafbf613fec3ec0"
SKOOL_WEBHOOK_KI_TREFFPUNKT	"https://api.skool.com/groups/ki-treffpunkt/webhooks/af0324eeef3d40649f8d16607fe6e7b9"
STATISTIC_ZAPIER_API_KEY	"50670"
TEST_DATA_PATH	"data/test-bewerbungen"
TWILIO_AUTH_TOKEN	""
TYPEFORM_WEBHOOK_SECRET	""
WP_API_BASE_URL	""
WP_API_PASSWORD	""
WP_API_USERNAME	""

Defined as regular env variables

Key	Value
APP_DEBUG	"1"
APP_ENV	"dev"
APP_SECRET	"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"
CONTENT_LENGTH	""
CONTENT_TYPE	""
DATABASE_URL	"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"
DOCUMENT_ROOT	"/var/www/html/public"
DOCUMENT_URI	"/index.php"
EASYBILL_EMAIL_AI_HUB	"lorenz.graef@startplatz.de"
EASYBILL_EMAIL_FGH	"alexandra.thelen@startplatz.de"
EASYBILL_EMAIL_SP_CGN	"admin@startplatz.de"
EASYBILL_EMAIL_SP_DUS	"johannes.graef@startplatz.de"
EASYBILL_TOKEN_AI_HUB	"1NrjWZrE53dSqWFmMNz0oRd8i22VFmK1Oww9huGp8DPry8EfK1Oj9h6HeW7fyDUM"
EASYBILL_TOKEN_FGH	"Fjqj30ZbQorEtdpRfw3T19eAkOgrrgzq4WcExyLrxuot0bzkDpUrjpv41YH8dgBK"
EASYBILL_TOKEN_SP_CGN	"9njde49xtcsoswco4c80oggkwwoo080osow8soo8go4gkw0gwwgc8sck4wgw08og"
EASYBILL_TOKEN_SP_DUS	"YnHmfQYjOQ01hZ97zQKhsDLcvPc632dhdYjnUYuE4ZzkbAfkyC2TbOGOckUBFBDZ"
FCGI_ROLE	"RESPONDER"
GATEWAY_INTERFACE	"CGI/1.1"
GPG_KEYS	"528995BFEDFBA7191D46839EF9BA0ADA31CBD89E 39B641343D8C104B2B146DC3F9C39DC0B9698544 F1F692238FBC1666E5A5CCD4199F9DFEF6FFBAFD"
HOME	"/home/www-data"
HOSTNAME	"dev"
HTTP_ACCEPT	"/"
HTTP_ACCEPT_CHARSET	"ISO-8859-1,utf-8;q=0.7,*;q=0.7"
HTTP_ACCEPT_ENCODING	"gzip, br, zstd, deflate"
HTTP_ACCEPT_LANGUAGE	"en-us,en;q=0.5"
HTTP_FORWARDED	"for="172.22.0.12";host="www.staging.startplatz.de";proto=http"
HTTP_HOST	"www.staging.startplatz.de"
HTTP_REFERER	"https://www.staging.startplatz.de/?p=79269"
HTTP_USER_AGENT	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_FORWARDED_FOR	"172.22.0.12"
HTTP_X_FORWARDED_SERVER	"c7c6e7953db4"
HTTP_X_REAL_IP	"216.73.216.183"
HUBSPOT_API_KEY	"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"
HUBSPOT_DEFAULT_FORM_GUID	"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"
HUBSPOT_PORTAL_ID	"44225308"
HUBSPOT_TRACKING_ID	"2795177"
MAILER_DSN	"smtp://STARTPLATZ:md-UPVV0udzlA47hrj9B-LMGQ@smtp.mandrillapp.com:587"
MONSUM_API_EMAIL_CGN	"startplatz@lennarz-consulting.de"
MONSUM_API_EMAIL_DUS	"startplatz@lennarz-consulting.de"
MONSUM_API_EMAIL_TESTPLATZ	"lorenz.graef@startplatz.de"
MONSUM_API_TOKEN_CGN	"32e50c9db555d24f87b40c641b4b014bKzrRnijwaj7yLDB7c0CKXYmVJCzyATZ3"
MONSUM_API_TOKEN_DUS	"762173de1b510657bb44a2662747bac9nUFkR3NatmYlrqjI7hswGM2ZsDBbgYxR"
MONSUM_API_TOKEN_TESTPLATZ	"c0c8e924c966fbf562c59646ee67b2a3sh4WFrDN3XxPiwKcskvfcRWQyzWOy4Bu"
OPENAI_API_KEY	"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"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
PATH_INFO	""
PERPLEXITY_API_KEY	"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"
PHPIZE_DEPS	"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"
PHP_ASC_URL	"https://www.php.net/distributions/php-8.1.34.tar.xz.asc"
PHP_CFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_CPPFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_INI_DIR	"/usr/local/etc/php"
PHP_LDFLAGS	"-Wl,-O1 -pie"
PHP_SELF	"/index.php"
PHP_SHA256	"ffa9e0982e82eeaea848f57687b425ed173aa278fe563001310ae2638db5c251"
PHP_URL	"https://www.php.net/distributions/php-8.1.34.tar.xz"
PHP_VERSION	"8.1.34"
PWD	"/var/www/html"
QUERY_STRING	"_path=_format%3Dhtml%26_locale%3Den%26_controller%3DApp%255CStartPlatz%255CBundle%255CWebsiteBundle%255CController%255CDefaultController%253A%253AmenuAction"
REDIRECT_STATUS	"200"
REMOTE_ADDR	"127.0.0.1"
REMOTE_PORT	"59748"
REQUEST_METHOD	"GET"
REQUEST_SCHEME	"http"
REQUEST_TIME	1772211634
REQUEST_TIME_FLOAT	1772211634.2854
REQUEST_URI	"/_fragment?_path=_format%3Dhtml%26_locale%3Den%26_controller%3DApp%255CStartPlatz%255CBundle%255CWebsiteBundle%255CController%255CDefaultController%253A%253AmenuAction"
SCRIPT_FILENAME	"/var/www/html/public/index.php"
SCRIPT_NAME	"/index.php"
SERVER_ADDR	"172.22.0.7"
SERVER_NAME	"dev.startplatz.de"
SERVER_PORT	"80"
SERVER_PROTOCOL	"HTTP/1.1"
SERVER_SOFTWARE	"nginx/1.18.0"
SHLVL	"1"
STARTPLATZ_BUILDTIME	"001"
STARTPLATZ_DATABASE_WORDPRESS_HOST	"startplatz-staging-mysql"
STARTPLATZ_DATABASE_WORDPRESS_NAME	"startplatz-wordpress"
STARTPLATZ_DATABASE_WORDPRESS_PASSWORD	"kpp8o9pWYAp2"
STARTPLATZ_DATABASE_WORDPRESS_USER	"startplatz"
STARTPLATZ_ENVIRONMENT	"staging.www.staging.startplatz.de"
STARTPLATZ_HOST	"www.staging.startplatz.de"
STRIPE_LIVE_KEY_AI_HUB	"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"
STRIPE_LIVE_KEY_ECODYNAMICS	"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"
STRIPE_LIVE_KEY_STARTPLATZ	"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"
STRIPE_SK_INITIAL	"ojWxv1978YWU"
STRIPE_TEST_KEY_AI_HUB	"sk_test_51PmYwGDCU56CMQmgpcCdmzVTjiym8wom2WWiAAuVOUhS55972eM73wDNRDEBfGMnoLSt81yqW5CKCyraQKPDTb6y00xGk2RMpj"
STRIPE_TEST_KEY_ECODYNAMICS	"sk_test_51PeutFFqPnUaAUP6dP1y273V3ckVBrUUxBSSIufpLoU2TdWoJBbzjnNmfM3UHsauN4ZuhObIZYhhPLd4621AmzzW00xaHryus4"
STRIPE_TEST_KEY_STARTPLATZ	"sk_test_51O8fFSHegJLrFARiXBFfwCkkRCTyr64RpTlYx5X7FPNEKDSRhQHgb7X9WELyNzmMkMT39tavykkZbtbWDsCz0Tc800bNFXrtbH"
STRIPE_WEBHOOK_SECRET	"whsec_replace_with_actual_webhook_secret_from_stripe_dashboard"
SYMFONY_DOTENV_VARS	"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_ORGANIZATION,ANTHROPIC_API_KEY,STATISTIC_ZAPIER_API_KEY,CRON_API_KEY,SKOOL_WEBHOOK_KI_CAMPUS,SKOOL_WEBHOOK_KI_TREFFPUNKT,TEST_DATA_PATH,MONSUM_WEBHOOK_USER_CGN,MONSUM_WEBHOOK_PASSWORD_CGN,MONSUM_WEBHOOK_USER_DUS,MONSUM_WEBHOOK_PASSWORD_DUS,MONSUM_WEBHOOK_USER_TESTPLATZ,MONSUM_WEBHOOK_PASSWORD_TESTPLATZ,WP_API_USERNAME,WP_API_PASSWORD,WP_API_BASE_URL,REDIS_URL,TYPEFORM_WEBHOOK_SECRET,TWILIO_AUTH_TOKEN"
USER	"www-data"
WP_API_PROD_BASE_URL	"https://www.startplatz.de/wp-json/wp/v2"
WP_API_PROD_PASSWORD	"lSFFfrfi24zjRXtmqlwxWlBx"
WP_API_PROD_USERNAME	"Allmeda"
argc	0
argv	[]

Parent Request

Return to parent request (token = 1a857e)

Key	Value
_controller	"Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction"
_firewall_context	"security.firewall.map.context.main"
_route	"startplatz_wordpress_passthru"
_route_params	[`"path" => "erfolgreiches-e-commerce-marketing-wie-die-richtige-strategie-den-umsatz-explodieren-laesst/"`]
_security_firewall_run	"_security_main"
_stopwatch_token	"e97cb2"
_wordpressResponse	Symfony\Component\HttpFoundation\Response {#5132+headers: Symfony\Component\HttpFoundation\ResponseHeaderBag {#2946 …} #content: """ <!DOCTYPE html>\n <html lang="de">\n <head>\n <meta charset="utf-8">\n <meta name="viewport" content="width=device-width, initial-scale=1">\n \n <link rel="profile" href="http://gmpg.org/xfn/11">\n <link rel="pingback" href="https://www.staging.startplatz.de/xmlrpc.php">\n <!-- Apple Touch Icon (180x180 auto-scales) -->\n <link rel="apple-touch-icon" href="/apple-touch-icon.png">\n <!-- Favicon -->\n \n <link rel="icon" href="/favicon.png" sizes="32x32">\n \n \n <!-- HTML5 Shim and Respond.js IE8 support of HTML5 elements and media queries -->\n <!--[if lt IE 9]>\n <script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.min.js"></script>\n <script src="https://cdnjs.cloudflare.com/ajax/libs/respond.js/1.4.2/respond.min.js"></script>\n <![endif]-->\n <!-- Google tag (gtag.js) -->\n <script async src="https://www.googletagmanager.com/gtag/js?id=G-XYVL4EFW9X"></script>\n <script>\n window.dataLayer = window.dataLayer \|\| [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n \n gtag('config', 'G-XYVL4EFW9X');\n </script>\n <!-- End Google tag -->\n \n <noscript>\n <img height="1" width="1" src="https://www.facebook.com/tr?id=767917863396798&ev=PageView&noscript=1"/>\n </noscript>\n \n <!-- wp_head starts -->\n <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />\n \t<style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>\n \t\n \t<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https://yoast.com/wordpress/plugins/seo/ -->\n \t<title>Erfolgreiches E-Commerce Marketing: Wie die richtige Strategie den Umsatz explodieren lässt - STARTPLATZ</title>\n \t<meta name="description" content="Erfolgreiche Google-Ads-Strategien im E-Commerce: So steigern Händler mit datengetriebenem Marketing und optimierten Kampagnen ihren Umsatz." />\n \t<link rel="canonical" href="https://www.staging.startplatz.de/erfolgreiches-e-commerce-marketing-wie-die-richtige-strategie-den-umsatz-explodieren-laesst/" />\n \t<meta property="og:locale" content="de_DE" />\n \t<meta property="og:type" content="article" />\n \t<meta property="og:title" content="Erfolgreiches E-Commerce Marketing: Wie die richtige Strategie den Umsatz explodieren lässt" />\n \t<meta property="og:description" content="Erfolgreiche Google-Ads-Strategien im E-Commerce: So steigern Händler mit datengetriebenem Marketing und optimierten Kampagnen ihren Umsatz." />\n \t<meta property="og:url" content="https://www.staging.startplatz.de/erfolgreiches-e-commerce-marketing-wie-die-richtige-strategie-den-umsatz-explodieren-laesst/" />\n \t<meta property="og:site_name" content="STARTPLATZ" />\n \t<meta property="article:published_time" content="2025-10-06T18:27:58+00:00" />\n \t<meta property="article:modified_time" content="2025-10-06T18:28:08+00:00" />\n \t<meta property="og:image" content="https://www.staging.startplatz.de/wp-content/uploads/2025/10/Titelbild-Blogbeitrag-32.png" />\n \t<meta property="og:image:width" content="740" />\n \t<meta property="og:image:height" content="360" />\n \t<meta property="og:image:type" content="image/png" />\n \t<meta name="author" content="lgraef" />\n \t<meta name="twitter:label1" content="Verfasst von" />\n \t<meta name="twitter:data1" content="lgraef" />\n \t<meta name="twitter:label2" content="Geschätzte Lesezeit" />\n \t<meta name="twitter:data2" content="6 Minuten" />\n \t<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.staging.startplatz.de/erfolgreiches-e-commerce-marketing-wie-die-richtige-strategie-den-umsatz-explodieren-laesst/","url":"https://www.staging.startplatz.de/erfolgreiches-e-commerce-marketing-wie-die-richtige-strategie-den-umsatz-explodieren-laesst/","name":"Erfolgreiches E-Commerce Marketing: Wie die richtige Strategie den Umsatz explodieren lässt - 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Oktober 2025, 20:27 :: <a href="https://www.staging.startplatz.de/category/marketing/" rel="category tag">Marketing</a></p>\n <p class="date">Autor: lgraef</p>\n <p><p><strong>Der Kampf um Sichtbarkeit im digitalen Handel wird täglich härter. Sarah Mitchell, Geschäftsführerin eines mittelständischen Outdoor-Shops, erlebte das hautnah: Trotz qualitativer Produkte stagnierte ihr Umsatz bei knapp 200.000 Euro jährlich. <em>„Wir haben alles versucht“</em>, erinnert sie sich. <em>„Social Media, Influencer-Marketing, sogar Print-Anzeigen. Doch der große Durchbruch blieb aus.“</em> Erst die Zusammenarbeit mit einer spezialisierten <a href="https://ondevi.com/">Google-Ads-Agentur</a> brachte den Wendepunkt: Innerhalb von acht Monaten kletterte der Jahresumsatz auf über 850.000 Euro.</strong></p>\n <p><span id="more-79269"></span></p>\n <p>Solche Erfolgsgeschichten sind kein Zufall. Sie entstehen durch die geschickte Kombination verschiedener Werbekanäle und einer fundierten Datenstrategie. Besonders die Verschmelzung von klassischen Suchanzeigen mit produkt-spezifischen <a href="https://ondevi.com/google-shopping-agentur/">Google-Shopping</a>-Kampagnen entwickelt sich zum Goldstandard erfolgreicher E-Commerce-Unternehmen.</p>\n <h2>Die Anatomie einer profitablen Werbestrategie</h2>\n <p>Moderne Online-Händler stehen vor einer komplexen Herausforderung: Sie müssen potenzielle Kunden in unterschiedlichen Phasen der Customer Journey erreichen. Ein Nutzer, der gezielt nach <strong>„wasserdichte Wanderjacke Herren“</strong> sucht, befindet sich in einer anderen Kaufphase als jemand, der lediglich <strong>„Outdoor Bekleidung“</strong> eingibt. Diese Nuancen bestimmen über Erfolg oder Misserfolg einer Kampagne.</p>\n <p>Professionelle Agenturen strukturieren ihre Ansätze daher mehrstufig. Sie beginnen mit einer gründlichen Keyword-Analyse, die weit über oberflächliche Suchvolumen hinausgeht. <em>Im Fokus stehen Kaufintention, Wettbewerbsintensität und die Profitabilität einzelner Suchbegriffe.</em> Diese Daten fließen in die Kampagnenarchitektur ein, die zwischen Brand-, Non-Brand- und Produktkampagnen differenziert.</p>\n <p>Ein entscheidender Faktor liegt in der technischen Umsetzung. Tracking-Setup, Conversion-Definitionen und die korrekte Attribution verschiedener Touchpoints bilden das Fundament für datenbasierte Optimierungen. Ohne diese technische Basis bleiben auch die kreativsten Kampagnenideen wirkungslos.</p>\n <p>Die Integration verschiedener Werbeformate verstärkt den Gesamteffekt erheblich. Textanzeigen fangen Nutzer mit konkreten Suchintentionen ab, während Produktanzeigen durch visuelle Elemente die Aufmerksamkeit auf sich ziehen. Display-Kampagnen erweitern die Reichweite, und YouTube-Anzeigen schaffen emotionale Verbindungen zur Marke.</p>\n <h2>Google Shopping als Umsatzbeschleuniger</h2>\n <p>Die Entwicklung von Produktanzeigen revolutionierte das E-Commerce-Marketing grundlegend. Anstatt ausschließlich textbasierte Anzeigen zu schalten, können Händler ihre Produkte mit Bildern, Preisen und Bewertungen direkt in den Suchergebnissen präsentieren. Diese visuell ansprechende Darstellung führt zu signifikant höheren Klickraten und besseren Conversion-Raten.</p>\n <p>Der Erfolg liegt in den Details: Ein optimierter Produktdatenfeed bildet das Herzstück effektiver Shopping-Kampagnen. Produkttitel, Beschreibungen und Kategorisierungen müssen präzise auf die Suchanfragen der Zielgruppe abgestimmt sein. Professionelle Agenturen entwickeln oft automatisierte Systeme, die Produktdatenfeeds kontinuierlich optimieren und an veränderte Marktbedingungen anpassen.</p>\n <p>Besonders interessant wird es bei der Segmentierung nach Produktprofitabilität. <strong>Hochmargige Produkte erhalten höhere Gebote und prominentere Platzierungen, während weniger profitable Artikel strategisch zurückgestellt werden.</strong> Diese Hebel-Optimierung kann die Gesamtrentabilität einer Kampagne um 30-50% steigern.</p>\n <p>Advanced-Strategien nutzen zudem sogenannte Shopping-Aktionen und Promotions, um sich von der Konkurrenz abzuheben. Kostenloser Versand, Rabattaktionen oder extended return policies werden direkt in den Produktanzeigen hervorgehoben und beeinflussen die Kaufentscheidung maßgeblich.</p>\n <h2>Performance-Optimierung durch Datenanalyse</h2>\n <p>Der Unterschied zwischen durchschnittlichen und außergewöhnlichen Ergebnissen liegt in der systematischen Auswertung von Performance-Daten. Erfolgreiche Agenturen analysieren nicht nur Standard-Metriken wie Klickrate und Cost-per-Acquisition, sondern entwickeln individuelle KPIs, die spezifische Geschäftsziele widerspiegeln.</p>\n <p>Customer Lifetime Value (CLV) beispielsweise verändert die Betrachtungsweise grundlegend. Ein Neukunde, der initial 80 Euro umsetzt, kann über die gesamte Kundenbeziehung hinweg 800 Euro Wert generieren. <em>Diese Erkenntnis erlaubt höhere Akquisitionskosten und eröffnet neue Zielgruppen, die bei oberflächlicher Betrachtung unprofitabel erscheinen würden.</em></p>\n <p>Moderne Analytics-Tools ermöglichen die Attribution über mehrere Touchpoints hinweg. Ein typischer Kunde interagiert heute mit durchschnittlich 6-8 verschiedenen Berührungspunkten, bevor er eine Kaufentscheidung trifft. Diese komplexen Customer Journeys zu verstehen und zu optimieren, erfordert spezialisierte Tools und Expertenwissen.</p>\n <p>Auch die zeitliche Dimension spielt eine entscheidende Rolle. Saisonalität, Wochentag-Performance und sogar stundenspezifische Optimierungen können die Kampagneneffizienz erheblich steigern. Algorithmic Bidding nutzt diese Erkenntnisse für automatisierte Gebotsanpassungen in Echtzeit.</p>\n <h2>Integration in die Gesamtmarketingstrategie</h2>\n <p>Isolierte Einzelmaßnahmen erzielen selten maximale Wirkung. Erfolgreiche E-Commerce-Unternehmen verstehen Suchmaschinenwerbung als Teil eines ganzheitlichen Marketing-Orchesters. Email-Marketing, Content-Strategien, Social Media und sogar Offline-Maßnahmen verstärken sich gegenseitig und schaffen Synergieeffekte.</p>\n <p>Die Abstimmung zwischen verschiedenen Kanälen erfordert sorgfältige Koordination. Wenn beispielsweise eine große Email-Kampagne versendet wird, steigt das Suchvolumen nach der Marke temporär an. Marketingbudgets sollten flexibel an solche Spitzen angepasst werden, um die zusätzliche Nachfrage optimal zu kapitalisieren.</p>\n <p><strong>Retargeting-Strategien verbinden verschiedene Plattformen nahtlos miteinander.</strong> Nutzer, die bestimmte Produktseiten besucht haben, können über Display-Anzeigen, Social Media und Suchanzeigen gezielt reaktiviert werden. Diese Multi-Channel-Ansprache erhöht die Wahrscheinlichkeit einer Conversion erheblich.</p>\n <p>Content-Marketing und SEO bilden das organische Fundament, auf dem bezahlte Kampagnen aufbauen. Hochwertige Inhalte schaffen Vertrauen und Autorität, während gezielte Werbung für sofortige Sichtbarkeit sorgt. Diese Kombination aus langfristiger Markenbildung und kurzfristiger Performance-Orientierung charakterisiert erfolgreiche E-Commerce-Strategien.</p>\n <h2>Technologie als Erfolgsfaktor</h2>\n <p>Die Digitalisierung des Marketings bringt ständig neue Tools und Möglichkeiten hervor. Künstliche Intelligenz optimiert Gebote automatisch, Machine Learning erkennt Muster in riesigen Datenmengen, und Predictive Analytics prognostiziert zukünftige Trends. Diese technologischen Entwicklungen eröffnen Chancen, stellen aber auch neue Anforderungen an Marketer.</p>\n <p>Server-Side Tracking gewinnt vor dem Hintergrund verschärfter Datenschutzbestimmungen zunehmend an Bedeutung. Während klassische Cookie-basierte Messungen an Grenzen stoßen, ermöglichen serverseitige Implementierungen weiterhin präzise Erfolgsmessung bei vollständiger DSGVO-Konformität.</p>\n <p>Automatisierung spielt eine immer wichtigere Rolle, darf aber nicht zum Selbstzweck werden. <em>Die Kunst liegt darin, repetitive Aufgaben zu automatisieren und gleichzeitig strategische Entscheidungen bewusst in menschlicher Hand zu belassen.</em> Erfolgreiche Agenturen entwickeln eigene Tools und Skripte, die spezifische Kundenbedürfnisse adressieren.</p>\n <p>API-Integrationen verbinden verschiedene Systeme nahtlos miteinander. CRM-Daten fließen in Werbekampagnen ein, Warenwirtschaftssysteme steuern Produktverfügbarkeiten in Echtzeit, und Buchhaltungssoftware ermöglicht präzise ROI-Berechnungen auf Transaktionsebene.</p>\n <h2>Messbare Erfolge und konkrete Kennzahlen</h2>\n <p>Die Qualität einer Werbestrategie zeigt sich letztendlich in harten Zahlen. Während oberflächliche Metriken wie Impressions und Klicks durchaus relevant sind, entscheiden tiefergehende KPIs über nachhaltigen Erfolg. Return on Advertising Spend (ROAS) bildet oft die Basis für Bewertungen, sollte aber stets im Kontext weiterer Faktoren betrachtet werden.</p>\n <p>Besonders aussagekräftig ist die Entwicklung des durchschnittlichen Bestellwerts (AOV) über verschiedene Kanäle hinweg. Kampagnen, die hochwertigere Kunden anziehen, rechtfertigen auch höhere Akquisitionskosten. Die Analyse von Kundensegmenten offenbart oft überraschende Erkenntnisse über profitable Nischenzielgruppen.</p>\n <p>Time-to-Break-Even stellt eine wichtige Kennzahl für die Cashflow-Planung dar. <strong>Während manche Segmente bereits nach wenigen Tagen profitabel werden, benötigen andere Zielgruppen mehrere Monate für die Amortisation der Werbekosten.</strong> Diese Unterschiede beeinflussen Budgetallokation und Bidding-Strategien erheblich.</p>\n <p>Competitive Intelligence ermöglicht die Einordnung der eigenen Performance im Marktkontext. Tools wie Auction Insights zeigen auf, gegen welche Konkurrenten man antritt und wie sich die eigene Position über die Zeit entwickelt. Diese Erkenntnisse fließen in strategische Entscheidungen über Marktpositionierung und Wettbewerbsfähigkeit ein.</p>\n <p>Letztendlich geht es darum, aus Daten verwertbare Erkenntnisse zu gewinnen und diese systematisch in die Optimierung der Kampagnen einfließen zu lassen. Wer diesen Kreislauf aus Analyse, Anpassung und Validierung konsequent durchläuft, schafft nachhaltige Wettbewerbsvorteile und erschließt das volle Potenzial digitaler Werbekanäle für nachhaltiges Unternehmenswachstum.</p>\n <p> </p>\n </p>\n \n \n <script>(function() {\n \twindow.mc4wp = window.mc4wp \|\| {\n \t\tlisteners: [],\n \t\tforms: {\n \t\t\ton: function(evt, cb) {\n \t\t\t\twindow.mc4wp.listeners.push(\n \t\t\t\t\t{\n \t\t\t\t\t\tevent : evt,\n \t\t\t\t\t\tcallback: cb\n \t\t\t\t\t}\n \t\t\t\t);\n \t\t\t}\n \t\t}\n \t}\n })();\n </script><!-- Mailchimp for WordPress v4.10.8 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-1" class="mc4wp-form mc4wp-form-53992 mc4wp-form-styles-builder mc4wp-ajax" method="post" data-id="53992" data-name="Blogartikel" ><div class="mc4wp-form-fields"><p>\r\n \t<label>Jetzt unseren Newsletter abonnieren und keine News aus der Startup-Szene mehr verpassen!</label>\r\n \t<label> \r\n \t\t<input type="email" name="EMAIL" placeholder="Deine E-Mail Adresse" required />\r\n </label>\r\n </p>\r\n <p>\r\n \t<input type="submit" value="Registrieren" />\r\n </p></div><label style="display: none !important;">Wenn du ein Mensch bist, lasse das Feld leer: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1772211634" /><input type="hidden" name="_mc4wp_form_id" value="53992" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-1" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->\n \n <div id="relatedposts">\n <div class="section-header">\n <h2>Ähnliche Beiträge</h2>\n </div>\n <ul> <h3><a href="https://www.staging.startplatz.de/zielgerichtete-werbung-mit-einer-professionellen-agentur-oder-freelancer-wie-funktioniert-das/">Zielgerichtete Werbung mit einer professionellen Agentur oder Freelancer – Wie funktioniert das?</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2025/06/Titelbild-Blogbeitrag-7-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" /> </div>\n <div class="media-body">\n <p>Ohne eine ansprechende Onlinepräsenz kann in der heutigen Zeit kaum noch ein Unternehmen existieren. 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Zum anderen stellt […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/serviceleistungen-der-hebel-im-wettbewerb/">Serviceleistungen: Der Hebel im Wettbewerb? </a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/10/Titelbild-Blogbeitrag-2-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>E-Commerce hat dem stationären Handel schon lange Konkurrenz gemacht. Der Wettbewerb im Online-Handel ist inzwischen riesig. Viele Nischen werden von mehreren Mitbewerbern besetzt, die sich natürlich nur begrenzt über die angebotenen Produkte abgrenzen können. Umso wichtiger ist es für die einzelnen Unternehmen, einen starken Hebel zu finden. Können Serviceleistungen im E-Commerce funktionieren?</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/fails-im-e-commerce-wie-du-durch-unterlassen-von-8-dingen-die-kundenzuneigung-steigern-kannst/">Fails im E-Commerce: Wie du durch Unterlassen von 8 Dingen die Kundenzuneigung steigern kannst</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/05/1-1-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Was Online-Händler wollen oder nicht wollen und was ihre Kunden wollen oder nicht wollen, sind häufig zwei unterschiedliche Schuhpaare. Allerdings gilt selbst im E-Commerce der altbekannte Satz: Der Kunde ist König. Du möchtest es dir von Anfang an nicht verscherzen? Dann solltest du einige typische Fails konsequent vermeiden – selbst wenn einiges davon eigentlich deiner […]</p>\n </div>\n </div>\n <hr>\n </ul></div>\n \n \n \n \n <hr class="hr-section">\n \n \n <div class="separator"></div>\n \n <div class="section-header">\n </div>\n <div class="section-header">\n <h2>Kommende Events</h2>\n <div class="btn-group pull-right">\n <button type="button" class="btn btn-gray dropdown-toggle" data-toggle="dropdown">\n Alle anzeigen <span class="caret"></span>\n </button>\n <ul class="dropdown-menu">\n <li><a href="/events?tag=network">Network events</a></li>\n <li><a href="/events?tag=workshop">Workshops</a></li>\n <li><a href="/events?tag=konferenz">Conferences</a></li>\n <li><a href="/events?tag=talk">Talks</a></li>\n <li><a href="/events?tag=pitch">Pitch events</a></li>\n </ul>\n </div>\n </div>\n \n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">Female AImpowerment: Vibe Coding</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://cdn.evbuc.com/images/1177415804/2320340747883/1/original.20260212-211452" alt="">\n <div class="date visible-xs">\n <div class="day">02</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">meetup</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">Female AImpowerment: Vibe Coding</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Monday, 02.03.26, 18:30 - 20:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ Köln, Im Mediapark 5, 50670 Köln</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=AI" class="btn btn-sort sort-gray">AI</a> \n <a href="/events?tag=KI" class="btn btn-sort sort-gray">KI</a> \n <a href="/events?tag=VibeCoding" class="btn btn-sort sort-gray">VibeCoding</a> \n <a href="/events?tag=Workshop" class="btn btn-sort sort-gray">Workshop</a> \n <a href="/events?tag=Community" class="btn btn-sort sort-gray">Community</a> \n <a href="/events?tag=External" class="btn btn-sort sort-gray">External</a> \n <a href="/events?tag=FemaleEmpowerment" class="btn btn-sort sort-gray">FemaleEmpowerment</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">Ask und Info - mit Versicherungsexpertinnen der TK - Spezial Thema: Social Pizza</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1693817863/Sprechstunde_Eventbild_clc.png" alt="">\n <div class="date visible-xs">\n <div class="day">04</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">sprechstunde</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">Ask und Info - mit Versicherungsexpertinnen der TK - Spezial Thema: Social Pizza</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Wednesday, 04.03.26, 10:30 - 13:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Speditionstraße 15A, Düsseldorf</li>\n <li><i class="fa fa-bullhorn fa-fw"></i> Kirsten Bahr</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=startplatz" class="btn btn-sort sort-gray">startplatz</a> \n <a href="/events?tag=startup" class="btn btn-sort sort-gray">startup</a> \n <a href="/events?tag=mittelstand" class="btn btn-sort sort-gray">mittelstand</a> \n <a href="/events?tag=digitale-unternehmen" class="btn btn-sort sort-gray">digitale-unternehmen</a> \n <a href="/events?tag=sprechstunde" class="btn btn-sort sort-gray">sprechstunde</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/ki-chaos-masterclass-1-priorisierung/">Use-Case-Priorisierung: Was ist Hype, was bringt ROI?</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/ki-chaos-masterclass-1-priorisierung/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/c_fill,w_1000,h_800,q_auto,f_auto/v1769159840/events/2026/ki-chaos-zum-system-webinar.jpg" alt="">\n <div class="date visible-xs">\n <div class="day">04</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">ai-friday</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/ki-chaos-masterclass-1-priorisierung/">Use-Case-Priorisierung: Was ist Hype, was bringt ROI?</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Wednesday, 04.03.26, 16:00 - 17:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Im Mediapark 5, 50670 Köln</li>\n <li><i class="fa fa-bullhorn fa-fw"></i> Jason Lau-Christen & Andreas Spannagel</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=ki" class="btn btn-sort sort-gray">ki</a> \n <a href="/events?tag=ki-strategie" class="btn btn-sort sort-gray">ki-strategie</a> \n <a href="/events?tag=management" class="btn btn-sort sort-gray">management</a> \n <a href="/events?tag=masterclass" class="btn btn-sort sort-gray">masterclass</a> \n <a href="/events?tag=entscheider" class="btn btn-sort sort-gray">entscheider</a> \n <a href="/events?tag=priorisierung" class="btn btn-sort sort-gray">priorisierung</a> \n <a href="/events?tag=roi" class="btn btn-sort sort-gray">roi</a> \n <a href="/events?tag=online" class="btn btn-sort sort-gray">online</a> \n <a href="/events?tag=startplatz-ai-hub" class="btn btn-sort sort-gray">startplatz-ai-hub</a> \n <a href="/events?tag=jason-lau-christen" class="btn btn-sort sort-gray">jason-lau-christen</a> \n <a href="/events?tag=andreas-spannagel" class="btn btn-sort sort-gray">andreas-spannagel</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/ki-chaos-masterclass-1-priorisierung/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/ki-chaos-masterclass-1-priorisierung/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n <div class="separator quadruple"></div>\n \n </div>\n <div class="col-xs-12 col-md-4 page-aside">\n \n \n \n \n <style>\r\n .single {\r\n padding: 1px 30px 14px;\r\n margin-top: 0px;\r\n background: #525459;\r\n border: 0px solid #f0f0f0; }\r\n .single ul {\r\n margin-bottom: 0; }\r\n .single li a {\r\n color: #ffffff;\r\n font-size: 14px;\r\n font-weight: bold;\r\n text-transform: uppercase;\r\n border-bottom: 1px solid #f0f0f0;\r\n line-height: 32px;\r\n display: block;\r\n text-decoration: none; }\r\n .single li a:hover {\r\n color: #7ab800; }\r\n .single li:last-child a {\r\n border-bottom: 0px; }\r\n </style>\r\n <div class="row">\r\n <div class="single category">\r\n <div class="section-header">\r\n \t\t<center><h2 style="color: #ffffff;">Kategorien</h2></center>\r\n </div>\r\n \t\t<ul class="list-unstyled">\r\n \t\t\t<li><a href="https://www.startplatz.de/blog" title="">Alle Blogbeiträge </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/erfolgsgeschichten/" title="">Erfolgsgeschichten</a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/accelerator/" title="">Accelerator </a></li>\r\n <li><a href="https://www.startplatz.de/category/success-story/" title="">Success Stories </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/community/" title="">Community </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/corporate-services/" title="">Corporate Services </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/rheinland-pitch/" title="">Rheinland-Pitch </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/aktuelle-trends/" title="">Aktuelle Trends </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/veranstaltungen/" title="">Events </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/news/" title="">News </a></li>\r\n \t\t</ul>\r\n </div>\r\n </div>\n \n <div class="separator"></div>\n <div class="section-header">\n <form role="search" method="get" class="search-form" action="https://www.staging.startplatz.de/">\n \t\t\t\t<label>\n \t\t\t\t\t<span class="screen-reader-text">Suche nach:</span>\n \t\t\t\t\t<input type="search" class="search-field" placeholder="Suchen …" value="" name="s" />\n \t\t\t\t</label>\n \t\t\t\t<input type="submit" class="search-submit" value="Suchen" />\n \t\t\t</form></div>\n \n \n \n \n <div class="separator"></div>\n <div class="section-header">\n <h2>Neueste Beiträge</h2>\n </div>\n <div class="tweet">\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-49-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/was-schnell-wachsende-startups-von-etablierten-unternehmen-ueber-kundenkommunikation-lernen-koennen/">Was schnell wachsende Startups von etablierten Unternehmen über Kundenkommunikation lernen können</a> <br> 24. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-1-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/clawconnrw/">Volles Haus und starke Use Cases: Das war die ClawCon NRW im STARTPLATZ Köln</a> <br> 20. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-47-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/digitale-sichtbarkeit-fuer-lausitzer-unternehmen-warum-landing-pages-eine-immer-groessere-bedeutung-zukommt/">Digitale Sichtbarkeit für Lausitzer Unternehmen: Warum Landing Pages eine immer größere Bedeutung zukommt</a> <br> 3. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/01/Titelbild-Blogbeitrag-47-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/desk-sharing-fuer-startups-wie-flexible-arbeitsplatzmodelle-kosten-senken-und-teamkultur-staerken/">Desk Sharing für Startups: Wie flexible Arbeitsplatzmodelle Kosten senken und Teamkultur stärken</a> <br> 13. Januar </div>\n \n </div>\n \n </div>\n \n <div class="banner text-white tarife">\r\n <div class="banner-content">\r\n <h2>Community Membership</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n <h4>\r\n Werde Teil der <b>größten Startup Community im Rheinland\r\n <br><br>\r\n <i>Bereits ab 10 €/Monat!</i></b>\r\n <!--Jetzt 14 Tage kostenlos testen!-->\r\n </h4>\r\n \r\n <a class="btn btn-transparent hover-black" href="/community-membership/">Jetzt informieren!</a>\r\n \r\n </div>\r\n </div>\n \n <div class="banner grunderstipendium_s text-white">\r\n <div class="banner-content">\r\n <h2>Gastbeiträge</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n „Du schreibst interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content auf unserem Blog präsentieren? \r\n <a class="btn btn-transparent" href="mailto:marketing@startplatz.de?subject=Gastbeitrag%20STARTPLATZ">Kontaktiere uns!</a>\r\n \r\n </div>\r\n </div>\n \n \n <div class="banner bg-white">\n <div class="banner-content">\n <h2>Konferenzräume mieten</h2>\n <hr class="hr-green">\n <p class="text-gray">Durch klicken Standort wählen.</p>\n <a href="/koeln-tagungsraeume-und-konferenzraeume" class="btn btn-green">Köln</a>\n <a href="/duesseldorf-tagungsraeume-und-konferenzraeume" class="btn btn-green">Düsseldorf</a>\n </div>\n </div>\n \n <div class="separator"></div>\n <div class="section-header">\n <h2>Latest tweets</h2>\n </div>\n <div class="tweet">\n <h3>STARTPLATZ</h3>\n <a class="twitter-timeline" href="https://twitter.com/STARTPLATZ" data-widget-id="604687445137993728">Tweets von @STARTPLATZ </a>\n <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>\n </div>\n </div>\n </div>\n </div>\n \n \n \n \n \n \n \n \n <footer>\n <div 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} } else if (0 === url.indexOf('http\u003A\/\/www.staging.startplatz.de')) { path = url.slice(32); } if (!path.match(new RegExp("^\/((index\|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 \|\| self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { if (!this.sfwdt) { this.sfwdt = document.getElementById('sfwdt' + token); } return this.sfwdt; }, load: function(selector, url, onSuccess, onError, options) { var el = document.getElementById(selector); if (el && el.getAttribute('data-sfurl') !== url) { request( url, function(xhr) { el.innerHTML = xhr.responseText; el.setAttribute('data-sfurl', url); removeClass(el, 'loading'); var pending = pendingRequests; for (var i = 0; i < requestStack.length; i++) { startAjaxRequest(i); if (requestStack[i].duration) { finishAjaxRequest(i); } } / Revert the pending state in case there was a start called without a finish above. / pendingRequests = pending; (onSuccess \|\| noop)(xhr, el); }, function(xhr) { (onError \|\| noop)(xhr, el); }, '', options ); } return this; }, showToolbar: function(token) { var sfwdt = this.getSfwdt(token); removeClass(sfwdt, 'sf-display-none'); if (getPreference('toolbar/displayState') == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; document.getElementById('sfMiniToolbar-' + token).style.display = 'none'; } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); addClass(sfwdt, 'sf-display-none'); }, initToolbar: function(token) { this.showToolbar(token); var hideButton = document.getElementById('sfToolbarHideButton-' + token); var hideButtonSvg = hideButton.querySelector('svg'); hideButtonSvg.setAttribute('aria-hidden', 'true'); hideButtonSvg.setAttribute('focusable', 'false'); addEventListener(hideButton, 'click', function (event) { event.preventDefault(); var p = this.parentNode; p.style.display = 'none'; (p.previousElementSibling \|\| p.previousSibling).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; setPreference('toolbar/displayState', 'none'); }); var showButton = document.getElementById('sfToolbarMiniToggler-' + token); var showButtonSvg = showButton.querySelector('svg'); showButtonSvg.setAttribute('aria-hidden', 'true'); showButtonSvg.setAttribute('focusable', 'false'); addEventListener(showButton, 'click', function (event) { event.preventDefault(); var elem = this.parentNode; if (elem.style.display == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; elem.style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; elem.style.display = 'none' } setPreference('toolbar/displayState', 'block'); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken \|\| token); this.load( 'sfwdt' + token, 'http\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { / Do nothing in the edge case where the toolbar has already been replaced with a new one / if (!document.getElementById('sfToolbarMainContent-' + newToken)) { return; } / Evaluate in global scope scripts embedded inside the toolbar / var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); / Handle toolbar-info position / var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; / Reset right and left value, useful on window resize / toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="http\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, createTabs: function() { var tabGroups = document.querySelectorAll('.sf-tabs:not([data-processed=true])'); /* create the tab navigation for each group of tabs / for (var i = 0; i < tabGroups.length; i++) { var tabs = tabGroups[i].querySelectorAll(':scope > .tab'); var tabNavigation = document.createElement('ul'); tabNavigation.className = 'tab-navigation'; var selectedTabId = 'tab-' + i + '-0'; / select the first tab by default / for (var j = 0; j < tabs.length; j++) { var tabId = 'tab-' + i + '-' + j; var tabTitle = tabs[j].querySelector('.tab-title').innerHTML; var tabNavigationItem = document.createElement('li'); tabNavigationItem.setAttribute('data-tab-id', tabId); if (hasClass(tabs[j], 'active')) { selectedTabId = tabId; } if (hasClass(tabs[j], 'disabled')) { addClass(tabNavigationItem, 'disabled'); } tabNavigationItem.innerHTML = tabTitle; tabNavigation.appendChild(tabNavigationItem); var tabContent = tabs[j].querySelector('.tab-content'); tabContent.parentElement.setAttribute('id', tabId); } tabGroups[i].insertBefore(tabNavigation, tabGroups[i].firstChild); addClass(document.querySelector('[data-tab-id="' + selectedTabId + '"]'), 'active'); } / display the active tab and add the 'click' event listeners / for (i = 0; i < tabGroups.length; i++) { tabNavigation = tabGroups[i].querySelectorAll(':scope > .tab-navigation li'); for (j = 0; j < tabNavigation.length; j++) { tabId = tabNavigation[j].getAttribute('data-tab-id'); document.getElementById(tabId).querySelector('.tab-title').className = 'hidden'; if (hasClass(tabNavigation[j], 'active')) { document.getElementById(tabId).className = 'block'; } else { document.getElementById(tabId).className = 'hidden'; } tabNavigation[j].addEventListener('click', function(e) { var activeTab = e.target \|\| e.srcElement; / needed because when the tab contains HTML contents, user can click / / on any of those elements instead of their parent '<li>' element / while (activeTab.tagName.toLowerCase() !== 'li') { activeTab = activeTab.parentNode; } / get the full list of tabs through the parent of the active tab element / var tabNavigation = activeTab.parentNode.children; for (var k = 0; k < tabNavigation.length; k++) { var tabId = tabNavigation[k].getAttribute('data-tab-id'); document.getElementById(tabId).className = 'hidden'; removeClass(tabNavigation[k], 'active'); } addClass(activeTab, 'active'); var activeTabId = activeTab.getAttribute('data-tab-id'); document.getElementById(activeTabId).className = 'block'; }); } tabGroups[i].setAttribute('data-processed', 'true'); } }, createToggles: function() { var toggles = document.querySelectorAll('.sf-toggle:not([data-processed=true])'); for (var i = 0; i < toggles.length; i++) { var elementSelector = toggles[i].getAttribute('data-toggle-selector'); var element = document.querySelector(elementSelector); addClass(element, 'sf-toggle-content'); if (toggles[i].hasAttribute('data-toggle-initial') && toggles[i].getAttribute('data-toggle-initial') == 'display') { addClass(toggles[i], 'sf-toggle-on'); addClass(element, 'sf-toggle-visible'); } else { addClass(toggles[i], 'sf-toggle-off'); addClass(element, 'sf-toggle-hidden'); } addEventListener(toggles[i], 'click', function(e) { e.preventDefault(); if ('' !== window.getSelection().toString()) { / Don't do anything on text selection / return; } var toggle = e.target \|\| e.srcElement; / needed because when the toggle contains HTML contents, user can click / / on any of those elements instead of their parent '.sf-toggle' element / while (!hasClass(toggle, 'sf-toggle')) { toggle = toggle.parentNode; } var element = document.querySelector(toggle.getAttribute('data-toggle-selector')); toggleClass(toggle, 'sf-toggle-on'); toggleClass(toggle, 'sf-toggle-off'); toggleClass(element, 'sf-toggle-hidden'); toggleClass(element, 'sf-toggle-visible'); / the toggle doesn't change its contents when clicking on it / if (!toggle.hasAttribute('data-toggle-alt-content')) { return; } if (!toggle.hasAttribute('data-toggle-original-content')) { toggle.setAttribute('data-toggle-original-content', toggle.innerHTML); } var currentContent = toggle.innerHTML; var originalContent = toggle.getAttribute('data-toggle-original-content'); var altContent = toggle.getAttribute('data-toggle-alt-content'); toggle.innerHTML = currentContent !== altContent ? altContent : originalContent; }); / Prevents from disallowing clicks on links inside toggles / var toggleLinks = toggles[i].querySelectorAll('a'); for (var j = 0; j < toggleLinks.length; j++) { addEventListener(toggleLinks[j], 'click', function(e) { e.stopPropagation(); }); } / Prevents from disallowing clicks on "copy to clipboard" elements inside toggles / var copyToClipboardElements = toggles[i].querySelectorAll('span[data-clipboard-text]'); for (var k = 0; k < copyToClipboardElements.length; k++) { addEventListener(copyToClipboardElements[k], 'click', function(e) { e.stopPropagation(); }); } toggles[i].setAttribute('data-processed', 'true'); } }, initializeLogsTable: function() { Sfjs.updateLogsTable(); document.querySelectorAll('.log-filter input').forEach((input) => { input.addEventListener('change', () => { Sfjs.updateLogsTable(); }); }); document.querySelectorAll('.filter-select-all-or-none button').forEach((link) => { link.addEventListener('click', () => { const selectAll = link.classList.contains('select-all'); link.closest('.log-filter-content').querySelectorAll('input').forEach((input) => { input.checked = selectAll; }); Sfjs.updateLogsTable(); }); }); document.body.addEventListener('click', (event) => { document.querySelectorAll('details.log-filter').forEach((filterElement) => { if (!filterElement.contains(event.target) && filterElement.open) { filterElement.open = false; } }); }); }, updateLogsTable: function() { const selectedType = document.querySelector('#log-filter-type input:checked').value; const priorities = document.querySelectorAll('#log-filter-priority input'); const allPriorities = Array.from(priorities).map((input) => input.value); const selectedPriorities = Array.from(priorities).filter((input) => input.checked).map((input) => input.value); const channels = document.querySelectorAll('#log-filter-channel input'); const selectedChannels = Array.from(channels).filter((input) => input.checked).map((input) => input.value); const logs = document.querySelector('table.logs'); if (null === logs) { return; } / hide rows that don't match the current filters / let numVisibleRows = 0; logs.querySelectorAll('tbody tr').forEach((row) => { if ('all' !== selectedType && selectedType !== row.getAttribute('data-type')) { row.style.display = 'none'; return; } const priority = row.getAttribute('data-priority'); if (false === selectedPriorities.includes(priority) && true === allPriorities.includes(priority)) { row.style.display = 'none'; return; } if ('' !== row.getAttribute('data-channel') && false === selectedChannels.includes(row.getAttribute('data-channel'))) { row.style.display = 'none'; return; } row.style.display = 'table-row'; numVisibleRows++; }); document.querySelector('table.logs').style.display = 0 === numVisibleRows ? 'none' : 'table'; document.querySelector('.no-logs-message').style.display = 0 === numVisibleRows ? 'block' : 'none'; / update the selected totals of all filters / document.querySelector('#log-filter-priority .filter-active-num').innerText = (priorities.length === selectedPriorities.length) ? 'All' : selectedPriorities.length; document.querySelector('#log-filter-channel .filter-active-num').innerText = (channels.length === selectedChannels.length) ? 'All' : selectedChannels.length; / update the currently selected "log type" tab / document.querySelectorAll('#log-filter-type li').forEach((tab) => tab.classList.remove('active')); document.querySelector(`#log-filter-type input[value="${selectedType}"]`).parentElement.classList.add('active'); }, }; })(); Sfjs.addEventListener(document, 'DOMContentLoaded', function() { Sfjs.createTabs(); Sfjs.createToggles(); });}/]]>/</script><style nonce="7a7a61220f5b512efd7ae81fc16143fc"> .sf-minitoolbar { background-color: #222; border-top-left-radius: 4px; bottom: 0; box-sizing: border-box; display: none; height: 36px; padding: 6px; position: fixed; right: 0; z-index: 99999;}.sf-minitoolbar button { background-color: transparent; padding: 0; border: none;}.sf-minitoolbar svg,.sf-minitoolbar img { max-height: 24px; max-width: 24px; display: inline;}.sf-toolbar-clearer { clear: both; height: 36px;}.sf-display-none { display: none;}.sf-toolbarreset { box-sizing: content-box; vertical-align: baseline; 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position: absolute;}.sf-toolbar-block .sf-toolbar-info:empty { visibility: hidden;}.sf-toolbar-block .sf-toolbar-status { display: inline-block; color: #FFF; background-color: #666; padding: 3px 6px; margin-bottom: 2px; vertical-align: middle; min-width: 15px; min-height: 13px; text-align: center;}.sf-toolbar-block .sf-toolbar-status-green { background-color: #4F805D;}.sf-toolbar-block .sf-toolbar-status-red { background-color: #B0413E;}.sf-toolbar-block .sf-toolbar-status-yellow { background-color: #A46A1F;}.sf-toolbar-block.sf-toolbar-status-green { background-color: #4F805D; color: #FFF;}.sf-toolbar-block.sf-toolbar-status-red { background-color: #B0413E; color: #FFF;}.sf-toolbar-block.sf-toolbar-status-yellow { background-color: #A46A1F; color: #FFF;}.sf-toolbar-block-request .sf-toolbar-status { color: #FFF; display: inline-block; font-size: 14px; height: 36px; line-height: 36px; padding: 0 10px;}.sf-toolbar-block-request .sf-toolbar-info-piece a { background-color: transparent; text-decoration: none;}.sf-toolbar-block-request .sf-toolbar-info-piece a:hover { text-decoration: underline;}.sf-toolbar-block-request .sf-toolbar-redirection-status { font-weight: normal; padding: 2px 4px; line-height: 18px;}.sf-toolbar-block-request .sf-toolbar-info-piece span.sf-toolbar-redirection-method { font-size: 12px; height: 17px; line-height: 17px; margin-right: 5px;}.sf-toolbar-block-ajax .sf-toolbar-icon { cursor: pointer;}.sf-toolbar-status-green .sf-toolbar-label,.sf-toolbar-status-yellow .sf-toolbar-label,.sf-toolbar-status-red .sf-toolbar-label { color: #FFF;}.sf-toolbar-status-green svg path,.sf-toolbar-status-green svg .sf-svg-path,.sf-toolbar-status-red svg path,.sf-toolbar-status-red svg .sf-svg-path,.sf-toolbar-status-yellow svg path,.sf-toolbar-status-yellow svg .sf-svg-path { fill: #FFF;}.sf-toolbar-block-config svg path,.sf-toolbar-block-config svg .sf-svg-path { fill: #FFF;}.sf-toolbar-block .sf-toolbar-icon { display: block; height: 36px; padding: 0 7px; overflow: hidden; text-overflow: ellipsis;}.sf-toolbar-block-request .sf-toolbar-icon { padding-left: 0; padding-right: 0;}.sf-toolbar-block .sf-toolbar-icon img,.sf-toolbar-block .sf-toolbar-icon svg { border-width: 0; position: relative; top: 8px; vertical-align: baseline;}.sf-toolbar-block .sf-toolbar-icon img + span,.sf-toolbar-block .sf-toolbar-icon svg + span { margin-left: 4px;}.sf-toolbar-block-config .sf-toolbar-icon .sf-toolbar-value { margin-left: 4px;}.sf-toolbar-block:hover,.sf-toolbar-block.hover { position: relative;}.sf-toolbar-block:hover .sf-toolbar-icon,.sf-toolbar-block.hover .sf-toolbar-icon { background-color: #444; position: relative; z-index: 10002;}.sf-toolbar-block-ajax.hover .sf-toolbar-info { z-index: 10001;}.sf-toolbar-block:hover .sf-toolbar-info,.sf-toolbar-block.hover .sf-toolbar-info { display: block; padding: 10px; max-width: 525px; max-height: 480px; word-wrap: break-word; overflow: hidden; overflow-y: auto;}.sf-toolbar-info-piece b.sf-toolbar-ajax-info { color: #F5F5F5;}.sf-toolbar-ajax-requests { table-layout: auto; width: 100%;}.sf-toolbar-ajax-requests td { background-color: #444; border-bottom: 1px solid #777; color: #F5F5F5; font-size: 12px; padding: 4px;}.sf-toolbar-ajax-requests tr:last-child td { border-bottom: 0;}.sf-toolbar-ajax-requests th { background-color: #222; border-bottom: 0; color: #AAA; font-size: 11px; padding: 4px;}.sf-ajax-request-url { max-width: 250px; line-height: 9px; overflow: hidden; text-overflow: ellipsis;}.sf-toolbar-ajax-requests .sf-ajax-request-url a { text-decoration: none;}.sf-toolbar-ajax-requests .sf-ajax-request-url a:hover { text-decoration: underline;}.sf-ajax-request-duration { text-align: right;}.sf-ajax-request-loading { animation: sf-blink .5s ease-in-out infinite;}@keyframes sf-blink { 0% { background: #222; } 50% { background: #444; } 100% { background: #222; }}.sf-toolbar-block.sf-toolbar-block-dump .sf-toolbar-info { max-width: none; width: 100%; position: fixed; box-sizing: border-box; left: 0;}.sf-toolbar-block-dump pre.sf-dump { background-color: #222; border-color: #777; border-radius: 0; margin: 6px 0 12px 0;}.sf-toolbar-block-dump pre.sf-dump:last-child { margin-bottom: 0;}.sf-toolbar-block-dump pre.sf-dump .sf-dump-search-wrapper { margin-bottom: 5px;}.sf-toolbar-block-dump pre.sf-dump span.sf-dump-search-count { color: #333; font-size: 12px;}.sf-toolbar-block-dump .sf-toolbar-info-piece { display: block;}.sf-toolbar-block-dump .sf-toolbar-info-piece .sf-toolbar-file-line { color: #AAA; margin-left: 4px;}.sf-toolbar-block-dump .sf-toolbar-info img { display: none;}/ Responsive Design /.sf-toolbar-icon .sf-toolbar-label,.sf-toolbar-icon .sf-toolbar-value { display: none;}.sf-toolbar-block-config .sf-toolbar-icon .sf-toolbar-label { display: inline-block;}/ Legacy Design - these styles are maintained to make old panels look a bit better on the new toolbar /.sf-toolbar-block .sf-toolbar-info-piece-additional-detail { color: #AAA; font-size: 12px;}.sf-toolbar-status-green .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-yellow .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-red .sf-toolbar-info-piece-additional-detail { color: #FFF;}@media (min-width: 768px) { .sf-toolbar-icon .sf-toolbar-label, .sf-toolbar-icon .sf-toolbar-value { display: inline; } .sf-toolbar-block .sf-toolbar-icon img, .sf-toolbar-block .sf-toolbar-icon svg { top: 6px; } .sf-toolbar-block-time .sf-toolbar-icon svg, .sf-toolbar-block-memory .sf-toolbar-icon svg { display: none; } .sf-toolbar-block-time .sf-toolbar-icon svg + span, .sf-toolbar-block-memory .sf-toolbar-icon svg + span { margin-left: 0; } .sf-toolbar-block .sf-toolbar-icon { padding: 0 10px; } .sf-toolbar-block-time .sf-toolbar-icon { padding-right: 5px; } .sf-toolbar-block-memory .sf-toolbar-icon { padding-left: 5px; } .sf-toolbar-block-request .sf-toolbar-icon { padding-left: 0; padding-right: 0; } .sf-toolbar-block-request .sf-toolbar-label { margin-left: 5px; } .sf-toolbar-block-request .sf-toolbar-status + svg { margin-left: 5px; } .sf-toolbar-block-request .sf-toolbar-icon svg + .sf-toolbar-label { margin-left: 0; } .sf-toolbar-block-request .sf-toolbar-label + .sf-toolbar-value { margin-right: 10px; } .sf-toolbar-block-request:hover .sf-toolbar-info { max-width: none; } .sf-toolbar-block .sf-toolbar-info-piece b { font-size: 12px; } .sf-toolbar-block .sf-toolbar-info-piece span { font-size: 13px; } .sf-toolbar-block-right { float: right; margin-left: 0; margin-right: 0; }}@media (min-width: 1024px) { .sf-toolbar-block .sf-toolbar-info-piece-additional, .sf-toolbar-block .sf-toolbar-info-piece-additional-detail { display: inline; } .sf-toolbar-block .sf-toolbar-info-piece-additional:empty, .sf-toolbar-block .sf-toolbar-info-piece-additional-detail:empty { display: none; }}/** Error Toolbar */.sf-error-toolbar .sf-toolbarreset { background: #222; color: #f5f5f5; font: 13px/36px Arial, sans-serif; height: 36px; padding: 0 15px; text-align: left;}.sf-error-toolbar .sf-toolbarreset svg { height: auto;}.sf-error-toolbar .sf-toolbarreset a { color: #99cdd8; margin-left: 5px; text-decoration: underline;}.sf-error-toolbar .sf-toolbarreset a:hover { text-decoration: none;}.sf-error-toolbar .sf-toolbarreset .sf-toolbar-icon { float: left; padding: 5px 0; margin-right: 10px;}.sf-full-stack { left: 0px; font-size: 12px;}/* Media query print: Do not print the Toolbar. **/@media print { .sf-toolbar { display: none !important; }}</style><script nonce="84f4f78670d4e1558813fc38c58073a1">/<![CDATA[/ (function () { Sfjs.loadToolbar('1a857e'); })();/]]>*/</script>\n </body>\n </html>\n """ #version: "1.1" #statusCode: 200 #statusText: "OK" #charset: "UTF-8"}
path	"erfolgreiches-e-commerce-marketing-wie-die-richtige-strategie-den-umsatz-explodieren-laesst/"

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