Symfony Profiler

PassthruController :: passthruAction

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key	Value
_controller	"Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction"
_firewall_context	"security.firewall.map.context.main"
_route	"startplatz_wordpress_passthru"
_route_params	[`"path" => "marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen/"`]
_security_authenticators	[]
_security_firewall_run	"_security_main"
_security_skipped_authenticators	[Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2375 -supports: false -passport: null -duration: null -stub: "App\StartPlatz\Bundle\UserBundle\Security\LoginLinkAuthenticator" -authenticated: null -exception: null -authenticator: App\StartPlatz\Bundle\UserBundle\Security\LoginLinkAuthenticator {#2376 …} } Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2373 -supports: false -passport: null -duration: null -stub: "Symfony\Component\Security\Http\Authenticator\FormLoginAuthenticator" -authenticated: null -exception: null -authenticator: Symfony\Component\Security\Http\Authenticator\FormLoginAuthenticator {#2093 …} } Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2378 -supports: false -passport: null -duration: null -stub: "Symfony\Component\Security\Http\Authenticator\RememberMeAuthenticator" -authenticated: null -exception: null -authenticator: Symfony\Component\Security\Http\Authenticator\RememberMeAuthenticator {#2379 …} }]
_stopwatch_token	"ec8e70"
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height:2px;border-radius:2px;background:#7AB800;\n }\n \n #sp-public-nav .bar-right{margin-left:auto;display:flex;align-items:center;gap:14px}\n #sp-public-nav .lang{position:relative;display:flex;align-items:center}\n #sp-public-nav .lang-btn{display:flex;align-items:center;gap:3px;background:none;border:0;cursor:pointer;color:var(--grey);padding:8px 4px}\n #sp-public-nav .lang-btn:hover{color:var(--ink)}\n #sp-public-nav .lang-btn svg{width:20px;height:20px}\n #sp-public-nav .lang-btn .lang-caret{width:12px;height:12px}\n #sp-public-nav .lang-menu{position:absolute;top:100%;right:0;background:#fff;border:1px solid var(--line);border-radius:12px;box-shadow:0 14px 36px -8px rgba(0,0,0,.16);padding:6px;display:none;flex-direction:column;min-width:70px;z-index:1002}\n #sp-public-nav .lang:hover .lang-menu{display:flex}\n #sp-public-nav .lang-menu a{padding:7px 14px;font-size:.92rem;border-radius:7px;color:var(--ink)}\n #sp-public-nav .lang-menu a:hover{background:var(--line)}\n #sp-public-nav .lang-menu a.active{font-weight:600}\n /* B-2177: Konto-Menü für eingeloggte Nutzer — gleiche Hover-Mechanik wie der\n Sprachumschalter darüber, damit kein zusätzliches JS nötig ist. /\n #sp-public-nav .user{position:relative;display:flex;align-items:center}\n #sp-public-nav .user-btn{\n display:flex;align-items:center;gap:4px;\n background:none;border:0;cursor:pointer;padding:4px 0;color:var(--grey);\n }\n #sp-public-nav .user-btn:hover{color:var(--ink)}\n #sp-public-nav .user-btn .lang-caret{width:12px;height:12px}\n #sp-public-nav .user-avatar{\n width:30px;height:30px;border-radius:50%;object-fit:cover;\n border:1px solid var(--line);display:block;\n }\n #sp-public-nav .user-initials{\n width:30px;height:30px;border-radius:50%;\n background:#7AB800;color:#fff;\n display:flex;align-items:center;justify-content:center;\n font-size:.85rem;font-weight:700;\n }\n #sp-public-nav .user-menu{\n position:absolute;top:100%;right:0;\n background:#fff;border:1px solid var(--line);border-radius:12px;\n box-shadow:0 14px 36px -8px rgba(0,0,0,.16);\n padding:6px;display:none;flex-direction:column;min-width:170px;z-index:1002;\n }\n #sp-public-nav .user:hover .user-menu{display:flex}\n #sp-public-nav .user-menu a{padding:8px 14px;font-size:.92rem;border-radius:7px;color:var(--ink);white-space:nowrap}\n #sp-public-nav .user-menu a:hover{background:var(--line)}\n #sp-public-nav .user-name{\n padding:8px 14px 6px;font-size:.82rem;color:var(--grey-soft);\n border-bottom:1px solid var(--line);margin-bottom:4px;\n max-width:220px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\n }\n #sp-public-nav .user-logout{margin-top:4px;border-top:1px solid var(--line);border-radius:0 0 7px 7px}\n #sp-public-nav .login{font-size:.95rem;color:var(--ink);opacity:.82}\n #sp-public-nav .login:hover{opacity:1}\n #sp-public-nav .join{\n font-size:.95rem;font-weight:600;\n color:#fff;background:#7AB800;\n padding:9px 18px;border-radius:980px;\n transition:background .18s ease;\n }\n #sp-public-nav .join:hover{background:#5a8a00}\n \n #sp-public-nav .panel{\n position:absolute;top:calc(100% + 0px);left:50%;\n transform:translateX(-50%) translateY(6px);\n background:var(--panel);\n border:1px solid var(--line);\n border-radius:var(--radius);\n box-shadow:0 18px 60px -12px rgba(0,0,0,.18),0 4px 14px rgba(0,0,0,.05);\n padding:24px 28px;\n opacity:0;visibility:hidden;pointer-events:none;\n transition:opacity .2s ease,transform .2s ease,visibility .2s;\n z-index:1001;\n }\n #sp-public-nav .nav-item:hover>.panel,\n #sp-public-nav .nav-item.is-open>.panel{\n opacity:1;visibility:visible;pointer-events:auto;\n transform:translateX(-50%) translateY(0);\n }\n \n #sp-public-nav .slim{display:flex;flex-direction:column;min-width:230px}\n #sp-public-nav .slim-2col{display:flex;gap:48px}\n #sp-public-nav .slim-city{display:flex;flex-direction:column}\n #sp-public-nav .slim-head{\n font-size:.72rem;font-weight:600;letter-spacing:.01em;\n color:var(--grey);\n margin-bottom:16px;white-space:nowrap;\n }\n #sp-public-nav .big-list{display:flex;flex-direction:column;gap:11px}\n #sp-public-nav .big-list a{\n font-size:1.55rem;font-weight:700;line-height:1.18;\n color:var(--ink);letter-spacing:-.01em;white-space:nowrap;\n transition:color .15s ease;\n }\n #sp-public-nav .big-list a:hover{color:#000;opacity:.7}\n / B-1733: In Dropdowns mit Rangfolge (Events, Für Unternehmen, Startupwelt, AI Hub, Über uns)\n trägt nur der erste Eintrag die volle Größe — die folgenden treten zurück und führen den Blick\n auf das Hauptziel. Coworking/Konferenzräume bleiben ungestuft (Einträge dort sind gleichrangig). /\n #sp-public-nav .big-list-tiered a:not(:first-child){\n font-size:1.05rem;font-weight:600;line-height:1.3;\n color:var(--grey);letter-spacing:0;\n }\n #sp-public-nav .big-list-tiered a:not(:first-child):hover{color:var(--ink);opacity:1}\n / B-2155: Nebeneintrag im Stadt-Block (AI Community Pass) — tritt gegenüber den\n gleichrangigen Hauptprodukten zurück, bleibt aber mit Badge auffindbar. /\n #sp-public-nav .big-list a.nav-sub{\n font-size:1.05rem;font-weight:600;line-height:1.3;\n color:var(--grey);letter-spacing:0;\n display:inline-flex;align-items:center;gap:8px;\n }\n #sp-public-nav .big-list a.nav-sub:hover{color:var(--ink);opacity:1}\n #sp-public-nav .nav-badge{\n background:#9535ff;color:#fff;\n font-size:.62rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;\n padding:2px 7px;border-radius:999px;line-height:1.4;\n }\n #sp-public-nav .slim-divider{height:1px;background:var(--line);margin:20px 0 14px}\n #sp-public-nav .slim-foot{\n display:flex;align-items:center;justify-content:space-between;\n gap:24px;white-space:nowrap;\n }\n #sp-public-nav .slim-cta{\n font-size:.95rem;font-weight:600;color:#5a8a00;\n transition:color .15s ease,opacity .15s ease;\n }\n #sp-public-nav .slim-cta:hover{color:#7AB800;opacity:.85}\n / B-1473: Probetag-CTA pro Stadt-Spalte; Footer nur noch Memberships (rechtsbündig) /\n / B-2174: Der Probetag-CTA hing per festem margin-top direkt unter der Liste und\n rutschte damit mit jeder zusaetzlichen Zeile nach unten. Seit dem AI Community Pass\n (B-2155) hat Duesseldorf einen Eintrag mehr als Koeln -> die beiden CTAs standen\n 33px versetzt. margin-top:auto schiebt ihn an den Spaltenboden; die Spalten sind\n durch das flex-stretch in .slim-2col ohnehin gleich hoch. Das padding haelt den\n Abstand zur Liste, wenn eine Spalte exakt ausgefuellt ist. /\n #sp-public-nav .slim-city-cta{margin-top:auto;padding-top:16px}\n #sp-public-nav .slim-foot-single{justify-content:flex-end}\n #sp-public-nav .slim-over{\n font-size:.9rem;font-weight:400;color:var(--grey);\n transition:color .15s ease;\n }\n #sp-public-nav .slim-over:hover{color:var(--ink)}\n \n #sp-public-nav .burger{display:none;margin-left:auto;background:none;border:0;cursor:pointer;\n width:32px;height:32px;align-items:center;justify-content:center}\n #sp-public-nav .burger span{display:block;width:18px;height:1.5px;background:var(--ink);position:relative}\n #sp-public-nav .burger span::before,#sp-public-nav .burger span::after{content:"";position:absolute;left:0;width:18px;height:1.5px;background:var(--ink)}\n #sp-public-nav .burger span::before{top:-5px}#sp-public-nav .burger span::after{top:5px}\n \n / ===== Mobile Drill-Down-Overlay (Apple-Stil) ===== /\n #sp-public-nav .mobile{\n display:none;position:fixed;inset:0;z-index:1005;\n background:#fff;flex-direction:column;overflow:hidden;\n }\n #sp-public-nav .mobile.open{display:flex}\n \n / Header: Logo + Schließen /\n #sp-public-nav .mob-topbar{\n flex:0 0 auto;height:var(--bar-h);\n display:flex;align-items:center;justify-content:space-between;\n padding:0 22px;border-bottom:1px solid var(--line);\n background:rgba(255,255,255,.92);\n backdrop-filter:saturate(180%) blur(14px);\n -webkit-backdrop-filter:saturate(180%) blur(14px);\n }\n #sp-public-nav .mob-logo img{height:24px;display:block}\n #sp-public-nav .mob-close{\n width:32px;height:32px;border:0;background:transparent;\n color:var(--grey-soft);font-size:22px;line-height:1;cursor:pointer;\n display:flex;align-items:center;justify-content:center;border-radius:50%;\n }\n #sp-public-nav .mob-close:active{background:#f2f2f4}\n \n / Sliding viewport /\n #sp-public-nav .mob-viewport{flex:1 1 auto;position:relative;overflow:hidden}\n #sp-public-nav .mob-level{\n position:absolute;inset:0;overflow-y:auto;-webkit-overflow-scrolling:touch;\n background:#fff;transition:transform .3s cubic-bezier(.32,.72,0,1);\n }\n \n / Level 1 /\n #sp-public-nav .mob-level1{transform:translateX(0);display:flex;flex-direction:column;z-index:1}\n #sp-public-nav .mobile.in-sub .mob-level1{transform:translateX(-26%)}\n #sp-public-nav .mob-l1-list{flex:1 1 auto;padding:6px 0 4px}\n #sp-public-nav .mob-l1-row{\n display:flex;align-items:center;justify-content:space-between;width:100%;\n background:transparent;border:0;text-align:left;\n padding:17px 22px;font-size:17px;color:var(--ink);font-weight:500;\n letter-spacing:-.012em;cursor:pointer;position:relative;font-family:inherit;\n }\n #sp-public-nav .mob-l1-row + .mob-l1-row::before{\n content:"";position:absolute;top:0;left:22px;right:0;height:1px;background:var(--line);\n }\n #sp-public-nav .mob-l1-row:active{background:#f7f7f8}\n #sp-public-nav .mob-chev{color:#aeaeb2;font-size:20px;font-weight:400;line-height:1;margin-left:12px}\n \n / Level 1 footer /\n #sp-public-nav .mob-foot{\n flex:0 0 auto;border-top:1px solid var(--line);\n padding:16px 22px 22px;display:flex;align-items:center;gap:14px;flex-wrap:wrap;\n }\n #sp-public-nav .mob-lang{font-size:13px;color:var(--grey);letter-spacing:.02em}\n #sp-public-nav .mob-lang a{color:var(--grey)}\n #sp-public-nav .mob-lang a.active{color:var(--ink);font-weight:600}\n #sp-public-nav .mob-lang .sep{color:#aeaeb2;margin:0 4px}\n #sp-public-nav .mob-login{font-size:14px;color:var(--ink);font-weight:500}\n #sp-public-nav .mob-pill{\n margin-left:auto;background:#7AB800;color:#fff;font-size:14px;font-weight:600;\n padding:9px 18px;border-radius:999px;letter-spacing:-.01em;white-space:nowrap;\n }\n #sp-public-nav .mob-pill:active{background:#6aa300}\n \n / Level 2 panels /\n #sp-public-nav .mob-panel{\n transform:translateX(100%);display:flex;flex-direction:column;z-index:2;\n }\n #sp-public-nav .mob-panel.active{transform:translateX(0)}\n #sp-public-nav .mob-sub-header{\n position:sticky;top:0;flex:0 0 auto;\n background:rgba(255,255,255,.92);\n backdrop-filter:saturate(180%) blur(14px);\n -webkit-backdrop-filter:saturate(180%) blur(14px);\n border-bottom:1px solid var(--line);z-index:5;\n }\n #sp-public-nav .mob-back{\n display:flex;align-items:center;gap:4px;width:100%;\n background:transparent;border:0;text-align:left;\n padding:15px 20px;font-size:17px;font-weight:600;letter-spacing:-.015em;\n color:var(--ink);cursor:pointer;font-family:inherit;\n }\n #sp-public-nav .mob-back-arrow{color:#7AB800;font-size:21px;line-height:1;margin-right:2px}\n #sp-public-nav .mob-back:active{opacity:.6}\n #sp-public-nav .mob-l2-body{flex:1 1 auto;padding:8px 0 4px}\n #sp-public-nav .mob-group-head{\n font-size:11px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;\n color:#aeaeb2;padding:18px 22px 7px;\n }\n #sp-public-nav .mob-l2-row{\n display:block;padding:14px 22px;font-size:16px;color:var(--ink);\n font-weight:400;letter-spacing:-.01em;position:relative;\n }\n #sp-public-nav .mob-l2-row + .mob-l2-row::before{\n content:"";position:absolute;top:0;left:22px;right:22px;height:1px;background:var(--line);\n }\n #sp-public-nav .mob-l2-row:active{background:#f7f7f8}\n #sp-public-nav .mob-ext{font-size:12px;color:#aeaeb2;margin-left:5px;vertical-align:1px}\n \n / CTA area /\n #sp-public-nav .mob-cta-area{\n flex:0 0 auto;border-top:1px solid var(--line);\n padding:18px 22px 24px;display:flex;flex-direction:column;gap:12px;\n }\n #sp-public-nav .mob-cta{\n display:block;text-align:center;background:#7AB800;color:#fff;\n font-size:16px;font-weight:600;padding:14px 18px;border-radius:14px;letter-spacing:-.01em;\n }\n #sp-public-nav .mob-cta:active{background:#6aa300}\n #sp-public-nav .mob-cta-secondary{\n display:block;text-align:center;color:var(--ink);font-size:15px;font-weight:500;padding:2px;\n }\n \n @media(max-width:1023px){\n #sp-public-nav .nav,#sp-public-nav .bar-right{display:none}\n #sp-public-nav .burger{display:flex}\n }\n </style>\n <div id="sp-public-nav">\n \n <!-- ============ TOP BAR ============ -->\n <header class="bar">\n <div class="bar-inner">\n <a class="logo" href="/" aria-label="STARTPLATZ">\n <img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n </a>\n \n <nav class="nav" id="nav">\n \n <!-- ===== Büros & Coworking ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Büros & Coworking</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-2col">\n <div class="slim-city">\n <div class="slim-head">Köln</div>\n <div class="big-list">\n <a href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n <a href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n <a href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n </div>\n <a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag buchen →</a>\n </div>\n <div class="slim-city">\n <div class="slim-head">Düsseldorf</div>\n <div class="big-list">\n <a href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n <a href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n <a href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n <a class="nav-sub" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass<span class="nav-badge">Neu</span></a>\n </div>\n <a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag buchen →</a>\n </div>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot slim-foot-single">\n <a class="slim-over" href="https://www.startplatz.de/memberships/">Memberships & Tarife →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Konferenzräume ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Konferenzräume</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Konferenzräume entdecken</div>\n <div class="big-list">\n <a href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n <a href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n <a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Events ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Events</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Events entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/events">Alle Events</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Für Unternehmen (Business Innovation) ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Für Unternehmen</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Business Innovation entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="/business-innovation/">Für Unternehmen</a>\n <a href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n <a href="/business-innovation/startup-scouting/">Startup Scouting</a>\n <a href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n <a href="/business-innovation/partnerschaften/">Partnerschaften & Sponsoring</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n <a class="slim-over" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Startupwelt ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Startupwelt</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Startupwelt entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n <a href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n <a href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n <a href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch</a>\n <a href="https://www.startplatz.de/startups">Unsere Startups</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n <a class="slim-over" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring & mehr →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== AI Hub ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">AI Hub</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">AI Hub entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare & Masterclasses</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n <a 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</style>\n \n <div class="container">\n <div class="row row-equal page">\n <div class="col-xs-12 col-md-8 page-main">\n \n \n <div class="row">\n <a href="https://www.staging.startplatz.de/marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen/"><img class="img-responsive" src="https://www.staging.startplatz.de/wp-content/uploads/2019/05/ECommerce_Header.jpg" alt="" style="width: 7830px; "></a>\n </div>\n <div class="separator"></div>\n <h1 style="line-height: 2em;">Marketing im E-Commerce: Touchpoints erkennen und richtig nutzen</h1>\n <p class="date">16. Mai 2019, 15:01 :: <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a></p>\n <p class="date">Autor: lgraef</p>\n <p><p><strong>Obwohl immer mehr Menschen online einkaufen und das E-Commerce sich wachsender Beliebtheit erfreut, fehlt den Kunden oft vor allem eins: Die personalisierte Kauferfahrung. Diese ist natürlich nie in gleichem Maße gegeben, wie dies im stationären Handel der Fall ist. Dennoch können Kunden über bestimmte „Touchpoints“ erreicht werden, um ihnen die Marke, bzw. Produkte näherzubringen und den Bezug zu jenen persönlicher zu gestalten. Eine Customer-Journey, als ganzheitliche systematische Online-Marketing-Strategie schließlich, beschreibt die genauen einzelnen Etappen, die ein Kunde durchläuft, bevor er sich für einen Kauf im Online-Shop entscheidet. Wie sich die wichtigsten Touchpoints erkennen lassen, welche das oft sind und wie sie richtig genutzt werden, erläutern wir in diesem Beitrag.</strong></p>\n <p><span id="more-63547"></span></p>\n <h3></h3>\n <h3><strong>Die Analyse der Touchpoints </strong></h3>\n <p> <br />\n Touchpoints, also Berührungspunkte potenzieller Kunden mit der Marke, dem Produkt, der Website oder mit dem Online-Shop, gibt es einige. Manche davon sind <a href="https://www.onlinemarketing-praxis.de/glossar/touchpoint-dt-kontaktpunkt-oder-beruehrungspunkt">durch das Unternehmen direkt steuerbar, andere nur indirekt</a> oder gar nicht. Nicht auf alle lohnt es sich zu konzentrieren. Manche können vernachlässigt, ganz gestrichen oder neu kombiniert werden. Andere fehlen womöglich noch oder bedürfen intensiverer Pflege. Es sollte also für besseres Marketing im E-Commerce zunächst eine Touchpoint-Analyse erfolgen. Denn selbst, wenn bislang nie in gezielter Form Touchpoints hergestellt wurden, existieren diese doch in bei jedem Anbieter mit Online-Shop. Sie müssen aber natürlich erst erkannt werden.</p>\n <p>Bei der Touchpoint-Analyse muss für das E-Commerce zunächst eine Bestandsaufnahme aller kundenrelevanten Touchpoints erfolgen. Zudem wird die gegenwärtige Situation dokumentiert. Dabei helfen kann eine chronologische Auflistung aller Kontaktpunkte die Kunden im Laufe des Kaufprozesses im Online-Shop haben, bzw. haben könnten. Wichtig ist dabei immer aus der Perspektive des Kunden zu schauen und sich in diesem Zug eventuell auch auf einzelne Kundensegmente oder Zielgruppen zu konzentrieren.</p>\n <p>Eine Verfeinerung der Analyse gelingt, indem die Touchpoints in Gruppen gebündelt werden. Diese können von Branche zu Branche und Situation zu Situation unterschiedlich sein. Sinnvoll für das E-Commerce ist eine Touchpoint-Bündelung in drei simple Gruppen, bzw. Schritte:</p>\n <ol>\n <li>Vor einer Online-Bestellung</li>\n <li>Während einer Online-Bestellung</li>\n <li>Nach einer Online-Bestellung</li>\n </ol>\n <p>Vor allem vor der Vorkaufphase sind außerdem die in Zeiten von Social Media, Influencern und ständiger Vernetzung immer wichtiger werdenden „Influencing Touchpoints“ anzusiedeln. Sie beschreiben die Beeinflussung potenzieller Kunden durch Dritte, die auf Mundpropaganda und Weiterempfehlungen basiert und die sich als Anbieter nur mittelbar steuern lässt. Allerdings stellt jeder zufriedene Kunde natürlich nach der Nachkaufphase auch wieder einen potenziellen Beeinflusser dar, der im besten Fall kostenlos für das Onlineangebot wirbt.</p>\n <h3><strong>Wichtige Touchpoints im E-Commerce</strong></h3>\n <p> </p>\n <p><center><img fetchpriority="high" decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2019/05/ECommerce_2.jpg" alt="" width="600" height="400" />Im Online-Shop fördern Produktempfehlungen die Kundenbindung. Dazu muss der Kunde allerdings seine Daten angeben. Oder nicht?</center><br />\n Die Analyse der gegenwärtigen Situation des eigenen Onlineangebotes und der sich anbietenden Touchpoints fällt natürlich von Anbieter zu Anbieter und Zielgruppe zu Zielgruppe ganz unterschiedlich und individuell aus. Dennoch stechen natürlich Touchpoints heraus, die im Grunde für jedes Unternehmen, das am Marketing im E-Commerce arbeiten möchte, von Interesse sein dürften. Denn sie bieten eine Menge Potenzial zur Personalisierung:</p>\n <ul>\n <li>\n <h4><strong>Der Online-Shop </strong></h4>\n </li>\n </ul>\n <p>Natürlich ist der Online-Shopeiner der entscheidenden Touchpoints, was das E-Commerce-Marketing betrifft. Hat man einen Kunden durch Waren, Preise und Empfehlungen anderer so weit überzeugt, dass er den Online-Shop gezielt anwählt, zählen natürlich Dinge, wie das Produktportfolio, die Benutzerfreundlichkeit und ein ansprechendes Design. Gerade Letzteres ist heute enorm wichtig und zielgruppenspezifisch. Es sollte außerdem unbedingt dem <a href="https://www.startplatz.de/corporate-design-als-unterschaetzter-erfolgsfaktor-industry-insight-5/">Corporate Design</a>der Marke, bzw. des Unternehmens entsprechen. Liegt bislang noch kein Corporate Design vor, kann ein solches, gut durchdacht, <a href="https://www.diedruckerei.de/magazin/corporate-design-manual-konzeption/">in einigen simplen Schritten erstellt werden</a>. Doch wirklich persönlich wird es für den Kunden erst, wenn der Kunde/ Käufer genau das findet, was er wirklich sucht, oder was ihm gefällt.</p>\n <p>Neben gezielten Produktempfehlungen kann auch individueller Content, sprich Texte, Bilder und Videos helfen, vor allem das Interesse auch von Bestandskunden zu wahren und zu steigern. Personalisierungen können hier natürlich nur erfolgen, wenn man die Interessen der Käufer kennt. Hierfür wiederum ist auf zwei Dinge zu achten:</p>\n <p><strong>1. An Daten kommen</strong></p>\n <p>Es gibt explizite und implizite Daten, die man von Nutzern bekommen kann. Explizite Daten werden von Nutzern etwa bei einer Registrierung im Online-Shop zur Verfügung gestellt. Allerdings muss daran gedacht werden, dass solche Registrierungsprozesse den Kaufprozess verkomplizieren und mitunter auch die Abbruchrate des Kaufs erhöhen können. Implizite Daten hingegen können etwa im Rahmen von Echtzeit-Tracking des Surfverhaltens von Nutzern erhalten werden. Aufgrund des Surfverhaltens von Nutzern kann entsprechende Software die Daten auswerten und dem Betreiber so im Grunde konkrete Verbesserungsvorschläge machen.</p>\n <p><strong>2. Inhalte an der richtigen Stelle zur richtigen Zeit platzieren</strong></p>\n <p>Indem das Klickverhalten der Online-Shop-Besucher analysiert wird, lässt sich entscheiden, an welchen Stellen auf der Website etwa Beststeller und individuelle Produktempfehlungen platziert werden. Wichtig ist dabei, die Benutzerfreundlichkeit nicht aus den Augen zu verlieren. Zu viel Personalisierung kann Nutzer auch abschrecken, weshalb statische Inhalte (wie eben Beststeller oder Ähnliches) neben dynamischen Inhalten ihren wichtigen Platz haben.</p>\n <ul>\n <li>\n <h4><strong>Die Zeitspanne, bis die Lieferung eintrifft</strong></h4>\n </li>\n </ul>\n <p>Kunden, die etwas bestellt haben, hätten ihre Produkte natürlich am liebsten sofort nach der Bezahlung. Doch beim Onlinekauf muss eben etwas Geduld mitgebracht werden. Ein Nachteil gegenüber dem stationären Einkauf, unter dem Onlineverkäufer leiden müssen. Allerdings kann die Wartezeit für den Kunden natürlich auch angenehmer gestaltet werden. Hier ergibt sich ein weiterer wichtiger Touchpoint: Der Kundenkontakt, bis die Lieferung bei ihm eintrifft.</p>\n <p>Entscheidend ist hier natürlich die wichtigsten Fragen für den Kunden zu beantworten: Wann wurde die Bestellung abgeschickt? Wo befindet sie sich zum aktuellen Zeitpunkt? Wann wird sie aller Voraussicht nach beim Kunden eintreffen?</p>\n <p>Im besten Fall kann der Kunde via GPS und Google Maps genau nachverfolgen, wie der Status seiner Sendung ist. Da Smartphones heute fast eine Selbstverständlichkeit geworden sind, kann wunderbar <a href="https://de.yeeply.com/blog/e-commerce-app-fuer-deinen-online-store/">auch mit Apps gearbeitet werden</a>, über die sich vor allem auch wieder Bestandskunden freuen.</p>\n <ul>\n <li>\n <h4><strong>Der Empfang der Lieferung</strong></h4>\n </li>\n </ul>\n <p>Auch der Moment, in welchem das Paket beim Kunden eintrifft, ist ein Touchpoint mit dem Kunden, der im E-Commerce eine ganz entscheidende Rolle spielt. Hier kann mitunter auf die direkteste Weise mit dem Kunden kommuniziert werden. Denn es handelt sich beim Paketempfang um einen emotionalen Moment, vergleichbar mit Weihnachten.</p>\n <p>Kunden freuen sich natürlich besonders, wenn ihre Ware auch entsprechend der hohen Erwartungen verpackt ist. Die Haptik und der Geruch der Umverpackung usw. spielen eine größere Rolle, als viele denken würden. Auch hier kann ordentlich personalisiert werden. Das Paket selbst kann im erwähnten Corporate Design der Marke und des Online-Shops gestaltet sein. Das schürt die Vorfreude auf den Inhalt, da der Kunde schon weiß, was gleich auf ihn wartet.</p>\n <p>Im Inneren wiederum kann Personalisierung auf zweierlei Weise erfolgen: Der Kunde kann zum einen mit etwa einer kurzen persönlichen Nachricht direkt angesprochen werden. Er fühlt sich so ernstgenommen und nicht als ein Kunde, der unter vielen untergeht. Zum anderen kann mittels Paketbeilagen, die wieder auf der Auswertung der über die Website gesammelten Daten beruhen, persönliche Werbung für andere Produkte erfolgen oder es können individuelle Gutscheine usw. übermittelt werden.</p>\n <p><center><img decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2019/05/ECommerce_3.jpg" alt="" width="600" height="400" />Je nach Kunde kann ein Paket individuell personalisiert werden. Einen stärkeren Touchpoint zwischen Kunde und Onlineversand kann es an kaum einer anderen Stelle geben.</center></p>\n <h3><strong>Die Customer-Journey </strong></h3>\n <p> <br />\n Widmen wir uns im dritten und letzten Abschnitt der bereits erwähnten Customer-Journey. Diese kann von jedem potenziellen Kunden erlebt werden. Allerdings ist auch keine Kundenreise genau gleich, selbst wenn die Hauptstationen die gleichen sein mögen. Doch fangen wir von vorne an: Was ist die Customer-Journey, bzw. Kundenreise genau?</p>\n <p>Im Grunde bildet die Kundenreise <a href="https://de.ryte.com/wiki/Customer_Journey">den Weg des Kunden über die Touchpoints ab</a> und zwar bis nach dem Kauf. Man kann sie sich wie eine Art Karte vorstellen, auf welcher der Kunde diverse Stationen abläuft, an welchen er immer wieder in Berührungen mit der Marke oder einem Produkt kommt.</p>\n <p>Um Touchpoints richtig zu nutzen, kann es hilfreich sein, Prototypen von Kunden zu erstellen. Anhand dieser können dann die unterschiedlichen Reiserouten, die jene Prototypen abwandern, dargestellt werden. Das kann dabei helfen, sich die Phasen eines Entscheidungsprozesses besser zu verbildlichen, um damit zu arbeiten. Nachdem diese Routen erstellt wurden, fällt es leichter, die Relevanz bestimmter Touchpoints aus Sicht des Kunden zu ermitteln. Auch die Qualität dessen, was an diesen Touchpoints passiert, ist zu ermitteln.</p>\n <p>Die Erarbeitung von Customer-Journeys braucht Zeit und verbessert sich nach ersten Erfahrungen mit Kunden und ihrem Verhalten rund um den Online-Shop. Somit sollten die Kundenreisen auch immer wieder überarbeitet werden, um ausgewählte Touchpoints gezielt zu optimieren. Kunden damit nicht nur zufriedenzustellen, sondern ihren Wert als Touchpoint selbst, etwa im Rahmen von Bewertungen des Shops, die wieder potenzielle neue Kunden lesen, zu nutzen und zu festigen.</p>\n <h3><strong>Du schreibst auch interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content als Gastbeitrag auf unserem Blog präsentieren? <a href="mailto:olga.rube@startplatz.de">Melde dich bei uns!</a></strong></h3>\n </p>\n \n \n <script>(function() {\n \twindow.mc4wp = window.mc4wp \|\| {\n \t\tlisteners: [],\n \t\tforms: {\n \t\t\ton: function(evt, cb) {\n \t\t\t\twindow.mc4wp.listeners.push(\n \t\t\t\t\t{\n \t\t\t\t\t\tevent : evt,\n \t\t\t\t\t\tcallback: cb\n \t\t\t\t\t}\n \t\t\t\t);\n \t\t\t}\n \t\t}\n \t}\n })();\n </script><!-- Mailchimp for WordPress v4.13.1 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-1" class="mc4wp-form mc4wp-form-53992 mc4wp-form-styles-builder mc4wp-ajax" method="post" data-id="53992" data-name="Blogartikel" ><div class="mc4wp-form-fields"><p>\r\n \t<label>Jetzt unseren Newsletter abonnieren und keine News aus der Startup-Szene mehr verpassen!</label>\r\n \t<label> \r\n \t\t<input type="email" name="EMAIL" placeholder="Deine E-Mail Adresse" required />\r\n </label>\r\n </p>\r\n <p>\r\n \t<input type="submit" value="Registrieren" />\r\n </p></div><label style="display: none !important;">Wenn du ein Mensch bist, lasse das Feld leer: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1786132633" /><input type="hidden" name="_mc4wp_form_id" value="53992" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-1" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->\n \n <div id="relatedposts">\n <div class="section-header">\n <h2>Ähnliche Beiträge</h2>\n </div>\n <ul> <h3><a href="https://www.staging.startplatz.de/studiowp-wordpress-wartung/">StudioWP.io – Erfahrenes Agentur-Startup-Team aus Köln optimiert das Thema WordPress Wartung</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2022/12/Vorlage-Titelbild-Blogbeitrag-2-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" /> </div>\n <div class="media-body">\n <p>StudioWP.io ist ein ausgereiftes Startup der beiden Gründer Felix Bauer (woogency.de, WooCommerce) und Jon Ziemlich (jon-ziemlich.de, WordPress). 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Genau hier […]</p>\n </div>\n </div>\n <hr>\n </ul></div>\n \n \n \n \n <hr class="hr-section">\n \n \n <div class="separator"></div>\n \n <div class="section-header">\n </div>\n <div class="section-header">\n <h2>Kommende Events</h2>\n <div class="btn-group pull-right">\n <button type="button" class="btn btn-gray dropdown-toggle" data-toggle="dropdown">\n Alle anzeigen <span class="caret"></span>\n </button>\n <ul class="dropdown-menu">\n <li><a href="/events?tag=network">Network events</a></li>\n <li><a href="/events?tag=workshop">Workshops</a></li>\n <li><a href="/events?tag=konferenz">Conferences</a></li>\n <li><a href="/events?tag=talk">Talks</a></li>\n <li><a href="/events?tag=pitch">Pitch events</a></li>\n </ul>\n </div>\n </div>\n \n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/speed-networking/">Speed Networking</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/speed-networking/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1632746030/events/Speed%20Networking/Speed_Networking_Event_2.0.png" alt="">\n <div class="date visible-xs">\n <div class="day">07</div>\n <div class="year">Aug 2026</div>\n </div>\n <div class="type">community-event</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/speed-networking/">Speed Networking</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Friday, 07.08.26, 12:00 - 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18:00 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>Remote, Im Mediapark 5, 50670 Köln</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=startplatz" class="btn btn-sort sort-gray">startplatz</a> \n <a href="/events?tag=workshop" class="btn btn-sort sort-gray">workshop</a> \n <a href="/events?tag=sprechstunde" class="btn btn-sort sort-gray">sprechstunde</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n <div class="separator quadruple"></div>\n \n </div>\n <div class="col-xs-12 col-md-4 page-aside">\n \n \n \n \n <style>\r\n .single {\r\n padding: 1px 30px 14px;\r\n margin-top: 0px;\r\n background: #525459;\r\n border: 0px solid #f0f0f0; }\r\n .single ul {\r\n margin-bottom: 0; }\r\n .single li a {\r\n color: #ffffff;\r\n font-size: 14px;\r\n font-weight: bold;\r\n text-transform: uppercase;\r\n border-bottom: 1px solid #f0f0f0;\r\n line-height: 32px;\r\n display: block;\r\n text-decoration: none; }\r\n .single li a:hover {\r\n color: #7ab800; }\r\n .single li:last-child a {\r\n border-bottom: 0px; }\r\n </style>\r\n <div class="row">\r\n <div class="single category">\r\n <div class="section-header">\r\n \t\t<center><h2 style="color: #ffffff;">Kategorien</h2></center>\r\n </div>\r\n \t\t<ul class="list-unstyled">\r\n \t\t\t<li><a href="https://www.startplatz.de/blog" title="">Alle Blogbeiträge </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/erfolgsgeschichten/" title="">Erfolgsgeschichten</a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/accelerator/" title="">Accelerator </a></li>\r\n <li><a href="https://www.startplatz.de/category/success-story/" title="">Success Stories </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/community/" title="">Community </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/corporate-services/" title="">Corporate Services </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/rheinland-pitch/" title="">Rheinland-Pitch </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/aktuelle-trends/" title="">Aktuelle Trends </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/veranstaltungen/" title="">Events </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/news/" title="">News </a></li>\r\n \t\t</ul>\r\n </div>\r\n </div>\n \n <div class="separator"></div>\n <div class="section-header">\n <form role="search" method="get" class="search-form" action="https://www.staging.startplatz.de/">\n \t\t\t\t<label>\n \t\t\t\t\t<span class="screen-reader-text">Suchen nach:</span>\n \t\t\t\t\t<input type="search" class="search-field" placeholder="Suchen\u{A0}…" value="" name="s" />\n \t\t\t\t</label>\n \t\t\t\t<input type="submit" class="search-submit" value="Suchen" />\n \t\t\t</form></div>\n \n \n \n \n <div class="separator"></div>\n <div class="section-header">\n <h2>Neueste Beiträge</h2>\n </div>\n <div class="tweet">\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-2-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/10-vorteile-der-nutzung-von-cloud-speicher/">10 Vorteile der Nutzung von Cloud-Speicher</a> <br> 7. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-1-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/ki-inhalte-richtig-kennzeichnen-was-unternehmen-jetzt-wissen-muessen/">KI-Inhalte richtig kennzeichnen: Was Unternehmen jetzt wissen müssen</a> <br> 6. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/vom-mvp-zur-professionellen-digitalen-infrastruktur-was-startups-in-welcher-wachstumsphase-brauchen/">Vom MVP zur professionellen digitalen Infrastruktur: Was Startups in welcher Wachstumsphase brauchen</a> <br> 5. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-19-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/barrierefreiheit-fuer-websites-ist-seit-juni-2025-pflicht-robin-oehler-erklaert-was-unternehmen-jetzt-tun-muessen/">Barrierefreiheit für Websites ist seit Juni 2025 Pflicht: Robin Oehler erklärt, was Unternehmen jetzt tun müssen</a> <br> 5. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/07/Titelbild-Blogbeitrag-Blog-Website-18-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/wie-optimieren-startups-ihr-e-mail-marketing/">Wie optimieren Startups ihr E-Mail-Marketing?</a> <br> 16. Juli </div>\n \n </div>\n \n </div>\n \n <div class="banner text-white tarife">\r\n <div class="banner-content">\r\n <h2>Community Membership</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n <h4>\r\n Werde Teil der <b>größten Startup Community im Rheinland\r\n <br><br>\r\n <i>Bereits ab 10 €/Monat!</i></b>\r\n <!--Jetzt 14 Tage kostenlos testen!-->\r\n </h4>\r\n \r\n <a class="btn btn-transparent hover-black" href="/community-membership/">Jetzt informieren!</a>\r\n \r\n </div>\r\n </div>\n \n <div class="banner grunderstipendium_s text-white">\r\n <div class="banner-content">\r\n <h2>Gastbeiträge</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n „Du schreibst interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content auf unserem Blog präsentieren? \r\n <a class="btn btn-transparent" href="mailto:marketing@startplatz.de?subject=Gastbeitrag%20STARTPLATZ">Kontaktiere uns!</a>\r\n \r\n </div>\r\n </div>\n \n \n <div class="banner bg-white">\n <div 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params = { method: arguments[0].method, credentials: arguments[0].credentials, headers: arguments[0].headers, mode: arguments[0].mode, redirect: arguments[0].redirect }; } else { url = String(url); } if (!url.match(new RegExp("^\/((index\|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var method = 'GET'; if (params && params.method !== undefined) { method = params.method; } var stackElement = { error: false, url: url, method: method, type: 'fetch', start: new Date() }; var idx = requestStack.push(stackElement) - 1; promise.then(function (r) { stackElement.duration = new Date() - stackElement.start; stackElement.error = r.status < 200 \|\| r.status >= 400; stackElement.statusCode = r.status; stackElement.profile = r.headers.get('x-debug-token'); stackElement.profilerUrl = r.headers.get('x-debug-token-link'); stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace'); finishAjaxRequest(idx); }, function (e){ stackElement.error = true; finishAjaxRequest(idx); }); startAjaxRequest(idx); } return promise; }; } if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) { var proxied = XMLHttpRequest.prototype.open; XMLHttpRequest.prototype.open = function(method, url, async, user, pass) { var self = this; / prevent logging AJAX calls to static and inline files, like templates / var path = url; if (url.slice(0, 1) === '/') { if (0 === url.indexOf('')) { path = url.slice(0); } } else if (0 === url.indexOf('https\u003A\/\/www.staging.startplatz.de')) { path = url.slice(33); } if (!path.match(new RegExp("^\/((index\|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 \|\| self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { return document.getElementById('sfwdt' + token); }, load: function(selector, url, onSuccess, onError, options) { var el = document.getElementById(selector); if (el && el.getAttribute('data-sfurl') !== url) { request( url, function(xhr) { el.innerHTML = xhr.responseText; el.setAttribute('data-sfurl', url); removeClass(el, 'loading'); var pending = pendingRequests; for (var i = 0; i < requestStack.length; i++) { startAjaxRequest(i); if (requestStack[i].duration \|\| requestStack[i].error) { finishAjaxRequest(i); } } / Revert the pending state in case there was a start called without a finish above. / pendingRequests = pending; (onSuccess \|\| noop)(xhr, el); }, function(xhr) { (onError \|\| noop)(xhr, el); }, '', options ); } return this; }, showToolbar: function(token) { var sfwdt = this.getSfwdt(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); if ('closed' === getPreference('toolbar/displayState')) { addClass(sfwdt.parentNode, 'sf-toolbar-closed'); removeClass(sfwdt.parentNode, 'sf-toolbar-opened'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); } } else { addClass(sfwdt.parentNode, 'sf-toolbar-opened'); removeClass(sfwdt.parentNode, 'sf-toolbar-closed'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'true'); } } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); addClass(sfwdt.parentNode, 'sf-toolbar-closed'); removeClass(sfwdt.parentNode, 'sf-toolbar-opened'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); } }, initToolbar: function(token) { this.showToolbar(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); addEventListener(toggleButton, 'click', function (event) { event.preventDefault(); const newState = 'closed' === getPreference('toolbar/displayState') ? 'opened' : 'closed'; setPreference('toolbar/displayState', newState); 'opened' === newState ? Sfjs.showToolbar(token) : Sfjs.hideToolbar(token); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken \|\| token); this.load( 'sfwdt' + token, 'https\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { var toolbarContent = document.getElementById('sfToolbarMainContent-' + newToken); / Do nothing in the edge case where the toolbar has already been replaced with a new one / if (!toolbarContent) { return; } / Replace the ID, it has to match the new token / toolbarContent.parentElement.id = 'sfwdt' + newToken; / Evaluate in global scope scripts embedded inside the toolbar / var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); / Handle toolbar-info position / var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; / Reset right and left value, useful on window resize / toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset notranslate">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="https\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.parentElement.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, }; })(); } Sfjs.loadToolbar('8ec31c'); /]]>/</script></div><!-- END of Symfony Web Debug Toolbar -->\n </body>\n </html>\n """ #version: "1.1" #statusCode: 200 #statusText: "OK" #charset: "UTF-8" -sentHeaders: ? array}
path	"marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen/"

Request Headers

Header	Value
accept	"/"
accept-encoding	"gzip, br, zstd, deflate"
cookie	"main_deauth_profile_token=e661d1; PHPSESSID=7696dac906843929e1ec4a9ff140c4d2"
host	"www.staging.startplatz.de"
user-agent	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-forwarded-for	"216.73.216.87"
x-forwarded-host	"www.staging.startplatz.de"
x-forwarded-port	"443"
x-forwarded-proto	"https"
x-forwarded-server	"c7c6e7953db4"
x-php-ob-level	"0"
x-real-ip	"216.73.216.87"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header	Value
cache-control	"no-cache, private"
content-type	"text/html; charset=UTF-8"
date	"Fri, 07 Aug 2026 19:57:13 GMT"
link	"<https://www.staging.startplatz.de/?p=63547>; rel=shortlink"
set-cookie	"PHPSESSID=7696dac906843929e1ec4a9ff140c4d2; path=/; secure; httponly; samesite=lax"
x-debug-token	"8ec31c"
x-powered-by	"PHP/8.4.24"

Cookies

Request Cookies

Key	Value
PHPSESSID	"7696dac906843929e1ec4a9ff140c4d2"
main_deauth_profile_token	"e661d1"

Response Cookies

Key	Value
PHPSESSID	Symfony\Component\HttpFoundation\Cookie {#4696`#expire: 0 #path: "/" -sameSite: "lax" -secureDefault: true #name: "PHPSESSID" #value: "7696dac906843929e1ec4a9ff140c4d2" #domain: null #secure: true #httpOnly: true -raw: true -partitioned: false`}

Key

Value

PHPSESSID

Symfony\Component\HttpFoundation\Cookie {#4696
  #expire: 0
  #path: "/"
  -sameSite: "lax"
  -secureDefault: true
  #name: "PHPSESSID"
  #value: "7696dac906843929e1ec4a9ff140c4d2"
  #domain: null
  #secure: true
  #httpOnly: true
  -raw: true
  -partitioned: false
}

Session 1

Session Metadata

Key	Value
Created	"Fri, 07 Aug 26 21:56:58 +0200"
Last used	"Fri, 07 Aug 26 21:57:12 +0200"
Lifetime	0

Session Attributes

Attribute	Value
_csrf/https-event_application	"FVjBjHTDLIZR7I52Uf8mX64HrsEy3nk8Exs6i6_XvFE"

Session Usage

1 Usages

Stateless check enabled

Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:39 Show trace [[ "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php" "line" => 39 "function" => "getMetadataBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/twig-bridge/AppVariable.php" "line" => 92 "function" => "getToken" "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Extension/CoreExtension.php" "line" => 1922 "function" => "getUser" "class" => "Symfony\Bridge\Twig\AppVariable" "type" => "->" ] [ "file" => "/var/www/html/var/cache/dev/twig/2b/2bde7aed3f466aaf24b1e1ab63fef2c5.php" "line" => 625 "function" => "getAttribute" "class" => "Twig\Extension\CoreExtension" "type" => "::" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Template.php" "line" => 402 "function" => "doDisplay" "class" => "__TwigTemplate_becb6719a0027745f268d041001c5bd9" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Template.php" "line" => 358 "function" => "yield" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Template.php" "line" => 373 "function" => "display" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/TemplateWrapper.php" "line" => 51 "function" => "render" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Environment.php" "line" => 333 "function" => "render" "class" => "Twig\TemplateWrapper" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php" "line" => 467 "function" => "render" "class" => "Twig\Environment" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php" "line" => 472 "function" => "doRenderView" "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php" "line" => 284 "function" => "doRender" "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController" "type" => "->" ] [ "file" => "/var/www/html/src/StartPlatz/Bundle/WebsiteBundle/Controller/DefaultController.php" "line" => 129 "function" => "render" "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 183 "function" => "menuTailwindAction" "class" => "App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php" "line" => 86 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php" "line" => 75 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpCache\SubRequestHandler" "type" => "::" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/Fragment/FragmentHandler.php" "line" => 81 "function" => "render" "class" => "Symfony\Component\HttpKernel\Fragment\InlineFragmentRenderer" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/DependencyInjection/LazyLoadingFragmentHandler.php" "line" => 46 "function" => "render" "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler" "type" => "->" ] [ "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/Wordpress/ShortCode/ControllerShortCode.php" "line" => 28 "function" => "render" "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler" "type" => "->" ] [ "function" => "execute" "class" => "Startplatz\Bundle\WordpressIntegrationBundle\Wordpress\ShortCode\ControllerShortCode" "type" => "->" ] [ "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/EventListener/WordpressResponseListener.php" "line" => 198 "function" => "call_user_func" ] [ "function" => "{closure:Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener::expandShortCodes():187}" "class" => "Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/EventListener/WordpressResponseListener.php" "line" => 187 "function" => "preg_replace_callback" ] [ "file" => "/var/www/html/src/StartPlatz/Bundle/WebsiteBundle/EventListener/AttributeWordpressResponseListener.php" "line" => 64 "function" => "expandShortCodes" "class" => "Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 115 "function" => "onKernelController" "class" => "App\StartPlatz\Bundle\WebsiteBundle\EventListener\AttributeWordpressResponseListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 206 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 56 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 129 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 171 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php" "line" => 193 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/autoload_runtime.php" "line" => 32 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/html/public/index.php" "line" => 14 "args" => [ "/var/www/html/vendor/autoload_runtime.php" ] "function" => "require_once" ]]

Usage

Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:39

Show trace

[
  [
    "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 39
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 92
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/Extension/CoreExtension.php"
    "line" => 1922
    "function" => "getUser"
    "class" => "Symfony\Bridge\Twig\AppVariable"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/var/cache/dev/twig/2b/2bde7aed3f466aaf24b1e1ab63fef2c5.php"
    "line" => 625
    "function" => "getAttribute"
    "class" => "Twig\Extension\CoreExtension"
    "type" => "::"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/Template.php"
    "line" => 402
    "function" => "doDisplay"
    "class" => "__TwigTemplate_becb6719a0027745f268d041001c5bd9"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/Template.php"
    "line" => 358
    "function" => "yield"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/Template.php"
    "line" => 373
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 51
    "function" => "render"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/Environment.php"
    "line" => 333
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 467
    "function" => "render"
    "class" => "Twig\Environment"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 472
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 284
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/src/StartPlatz/Bundle/WebsiteBundle/Controller/DefaultController.php"
    "line" => 129
    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 183
    "function" => "menuTailwindAction"
    "class" => "App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
    "line" => 75
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpCache\SubRequestHandler"
    "type" => "::"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Fragment/FragmentHandler.php"
    "line" => 81
    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\InlineFragmentRenderer"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/DependencyInjection/LazyLoadingFragmentHandler.php"
    "line" => 46
    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/Wordpress/ShortCode/ControllerShortCode.php"
    "line" => 28
    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler"
    "type" => "->"
  ]
  [
    "function" => "execute"
    "class" => "Startplatz\Bundle\WordpressIntegrationBundle\Wordpress\ShortCode\ControllerShortCode"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/EventListener/WordpressResponseListener.php"
    "line" => 198
    "function" => "call_user_func"
  ]
  [
    "function" => "{closure:Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener::expandShortCodes():187}"
    "class" => "Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/EventListener/WordpressResponseListener.php"
    "line" => 187
    "function" => "preg_replace_callback"
  ]
  [
    "file" => "/var/www/html/src/StartPlatz/Bundle/WebsiteBundle/EventListener/AttributeWordpressResponseListener.php"
    "line" => 64
    "function" => "expandShortCodes"
    "class" => "Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 115
    "function" => "onKernelController"
    "class" => "App\StartPlatz\Bundle\WebsiteBundle\EventListener\AttributeWordpressResponseListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 206
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 129
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 171
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php"
    "line" => 193
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/autoload_runtime.php"
    "line" => 32
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/public/index.php"
    "line" => 14
    "args" => [
      "/var/www/html/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]

Flashes

No flash messages were created.

Server Parameters

Defined in .env

Key	Value
ANTHROPIC_ADMIN_KEY	""
CHATBOT_BASE_URL	"https://91-98-152-15.sslip.io"
CLOUDINARY_API_KEY	"187719847589952"
CLOUDINARY_API_SECRET	"2L0-UBEtXjD-ODU3On8eqJrZPFY"
CLOUDINARY_CLOUDNAME	"startplatz"
CLOUDINARY_URL	"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"
CRON_API_KEY	"cron_sp_X9kM4nQ7pR2sT6vW8yB1"
INSTAGRAM_ACCESS_TOKEN	""
INSTAGRAM_ACCOUNT_ID	""
LOCK_DSN	"flock"
MANDRILL_API_KEY	""
META_CAPI_TEST_CODE	""
MONSUM_WEBHOOK_PASSWORD_CGN	""
MONSUM_WEBHOOK_PASSWORD_DUS	""
MONSUM_WEBHOOK_PASSWORD_TESTPLATZ	""
MONSUM_WEBHOOK_USER_CGN	""
MONSUM_WEBHOOK_USER_DUS	""
MONSUM_WEBHOOK_USER_TESTPLATZ	""
OPENAI_ADMIN_KEY	""
OPENAI_ORGANIZATION	"STARTPLATZ"
PLEO_SP_CGN_TOKEN	"eyJhbGciOiJSUzI1NiIsInR5cCI6IkpXVCIsImtpZCI6InBsZW8tb3BlbmFwaS1wcm9kdWN0aW9uIn0.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.eskzOV1wxUCFvywF1toHuc7SiOPx3UAottMTrHjgq8eg1gPkGCtx1tWqJD1lQkPFTz1xg1mvqDFiRG1L9x0KsRxJDuZZmAhdCeqYXX-jHjuhcb30jIbxV-I8hK9PleetN065UgU7Stemdu_NTT466p8wvbsvChylaJ216iKUQPoEJ5vyWM97NxFTcGzRh-z_oUSv77DefZVm2QL3r-27fc4ADPSwGPiBr-m2aK2ec_X_VWMvCfj-5GTs1mh03488ohJB6zT4qGbH2dnMJsBxYebeBz6yByh-YL9KclYpRjvnh54cnLcQ8Dguw94Rty9ygMqyyIvqHz-Hl48p9CjJ6aVoK1y5yUqmaExu5nPEvDEjmH1XXYeV8CutElk9FVtieulFmO09vcJ-by1Xj-mWRVg8Bgm6vqseWsrc7zFHL9cibl5zRSm8dh14MUl27Xeb6kAhG5mSvr5qGz3ElIfItbYvj4QqlKDoUzjHgTQ_CiaiVRyUqDVr_XbaHfSuz9cJEXLFFZ204yJfv3jfR4wcfnKwdLRwyrBZ9uEzmrfWVgXVOzwS_zd3vWBy4V1OUUwEvpn2w-CjICjluvaYOXRVUu4JLQVNTDfrbAvRIifXn2DuHQRKvo2HpovdDCMRvr64JkHt5OC54x_FDuTxH6qzHXyAFhqtRPgPlta4W7o7EcA"
REDIS_URL	""
SESSION_SAVE_PATH	"%kernel.project_dir%/var/cache/sessions"
SKOOL_WEBHOOK_KI_CAMPUS	"https://api.skool.com/groups/ki-campus/webhooks/5f76ae64499d42a49dafbf613fec3ec0"
SKOOL_WEBHOOK_KI_TREFFPUNKT	"https://api.skool.com/groups/ki-treffpunkt/webhooks/af0324eeef3d40649f8d16607fe6e7b9"
STATISTIC_ZAPIER_API_KEY	"50670"
STRIPE_MODE	"test"
TEST_DATA_PATH	"data/test-bewerbungen"
TYPEFORM_WEBHOOK_SECRET	""
WALKIN_SCAN_CHANNEL_ID_CGN	""
WALKIN_SCAN_CHANNEL_ID_DUS	""
WP_API_BASE_URL	""
WP_API_PASSWORD	""
WP_API_USERNAME	""

Defined as regular env variables

Key	Value
ALLMEDA_CHATBOT_SECRET	"56270c619d358c2ae785ac51f34364b6da489b937833f159429c741904eb2231"
ALLMEDA_COCKPIT_READ_API_KEY	"ccd435bcd6e647fc089f36c486db89dbacdfed4e7ea665289fc4bb9e0ef1c61c"
ANTHROPIC_API_KEY	"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"
APP_DEBUG	"1"
APP_ENV	"dev"
APP_PROJECT_DIR	"/var/www/html"
APP_RUNTIME	"Symfony\Component\Runtime\SymfonyRuntime"
APP_RUNTIME_OPTIONS	[`"project_dir" => "/var/www/html"`]
APP_SECRET	"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"
BEEHIIV_API_KEY	"UBs7DJs5mgZhSaCvjxqjdfG4hMJAUnJQnvJEH7F6xKy1eDjhTJ9EPNBe0M2KMC9q"
BEEHIIV_PUBLICATION_ID	"pub_8c05c30c-27b3-495f-9b05-44c3eb2ff471"
CAL_WEBHOOK_SECRET	"ß33872622iklmn9%&ikllm"
CONTENT_LENGTH	""
CONTENT_TYPE	""
DATABASE_URL	"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"
DOCUMENT_ROOT	"/var/www/html/public"
DOCUMENT_URI	"/index.php"
E2E_EMAIL_DOMAIN	"e2e.startplatz.de"
EASYBILL_EMAIL_AI_HUB	"lorenz.graef@startplatz.de"
EASYBILL_EMAIL_FGH	"alexandra.thelen@startplatz.de"
EASYBILL_EMAIL_SP_CGN	"admin@startplatz.de"
EASYBILL_EMAIL_SP_DUS	"johannes.graef@startplatz.de"
EASYBILL_TOKEN_AI_HUB	"1NrjWZrE53dSqWFmMNz0oRd8i22VFmK1Oww9huGp8DPry8EfK1Oj9h6HeW7fyDUM"
EASYBILL_TOKEN_FGH	"Fjqj30ZbQorEtdpRfw3T19eAkOgrrgzq4WcExyLrxuot0bzkDpUrjpv41YH8dgBK"
EASYBILL_TOKEN_SP_CGN	"9njde49xtcsoswco4c80oggkwwoo080osow8soo8go4gkw0gwwgc8sck4wgw08og"
EASYBILL_TOKEN_SP_DUS	"YnHmfQYjOQ01hZ97zQKhsDLcvPc632dhdYjnUYuE4ZzkbAfkyC2TbOGOckUBFBDZ"
FCGI_ROLE	"RESPONDER"
GATEWAY_INTERFACE	"CGI/1.1"
GMI_SP_CGN_API_KEY	"3itm-7j58-6ze8-3w8q-qd74-23ya-67gi"
GOOGLE_ADS_CLIENT_ID	"362738537448-3emin0190lrs2pjl8nfvuloo4knkf2fa.apps.googleusercontent.com"
GOOGLE_ADS_CLIENT_SECRET	"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"
GOOGLE_ADS_DEVELOPER_TOKEN	"Ic9EtKKSDzOOlGYFHp2lPg"
GOOGLE_ADS_LOGIN_CUSTOMER_ID	"1007935741"
GOOGLE_ADS_REFRESH_TOKEN	"1//03rKZxfSh7_W1CgYIARAAGAMSNwF-L9IroN0bLWI_GswKpWMaPafJfbBc4SRds3mgttzV5ADirtT7_vh9yKQg04wjxG-XVp-QimE"
GPG_KEYS	"AFD8691FDAEDF03BDF6E460563F15A9B715376CA 9D7F99A0CB8F05C8A6958D6256A97AF7600A39A6 0616E93D95AF471243E26761770426E17EBBB3DD"
HANDELSREGISTER_API_KEY	"uqZnU3M1yyyQ7n6lIxUVs9UMXNvD60876JGxlrPmbCImw70r48YYeOOKZbfl"
HOME	"/home/www-data"
HOSTNAME	"dev"
HTTP_ACCEPT	"/"
HTTP_ACCEPT_ENCODING	"gzip, br, zstd, deflate"
HTTP_COOKIE	"main_deauth_profile_token=e661d1; PHPSESSID=7696dac906843929e1ec4a9ff140c4d2"
HTTP_HOST	"www.staging.startplatz.de"
HTTP_USER_AGENT	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_FORWARDED_FOR	"216.73.216.87"
HTTP_X_FORWARDED_HOST	"www.staging.startplatz.de"
HTTP_X_FORWARDED_PORT	"443"
HTTP_X_FORWARDED_PROTO	"https"
HTTP_X_FORWARDED_SERVER	"c7c6e7953db4"
HTTP_X_REAL_IP	"216.73.216.87"
HUBSPOT_API_KEY	"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"
HUBSPOT_DEFAULT_FORM_GUID	"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"
HUBSPOT_PORTAL_ID	"44225308"
HUBSPOT_TRACKING_ID	"2795177"
LUMA_API_KEY	"secret-mb7SAjB50ESxpuB07s6SXqVPe"
LUMA_WEBHOOK_SECRET	"whsec_0efmpntgpinwt1s2641fegeq1o3w9la7"
MAILCHIMP_API_KEY	"a7e5ebbb7d4966bad11c6ca9b94699b4-us5"
MAILCHIMP_DEFAULT_LIST_ID	"be73f77d94"
MAILER_DSN	"smtp://resend:re_C3EwCoBV_33jjSuHVv1Xf1VQkDtTFzriA@smtp.resend.com:587"
MEETUP_CLIENT_ID	"455qg651n4so0npqf6unama8pv"
MEETUP_CLIENT_SECRET	"kohhlns9q6ipohd72oe356oq07"
MEETUP_REDIRECT_URI	"https://www.staging.startplatz.de/allmeda/meetup/callback"
MESSENGER_TRANSPORT_DSN	"doctrine://default?queue_name=default"
META_ADS_ACCESS_TOKEN	"EAAKFICOQZBK0BSJa7Mb7Ydd4q7gE7rZC49pNnwP6bXndJ6tKs3Me55x1lKGDfIXKcJmC4t0cVpauFfuJ1WU1wdBjqbZAZBfUu8l1u6sFkn71N3h2VPVxJWOHcXZBK6syBzJdb45xIxSeQf9PlWk19q1LvGogKeo3Vfx2sev398GzqG0yBnJmkMUQvDbVoYAZDZD"
META_CAPI_ACCESS_TOKEN	"EAAerPqXZCTbkBRFRDRoJEHTKCvEMmD1VgtTbXtO39dGZB2qAU0kAYc9Mqb6Ms9V4eBlL211Tdnk3oHunCVQykwpddAWOCaI5HVfiZAPacH2VNUY9JvH3CR33WxtEFhBBeTE3qbcAD8E6WMzl9hRoFCxwPA9j73j2uXkuCg4h58vNZBOFFPFkrWBkZBmNSDgZCzvQZDZD"
META_LEADGEN_APP_SECRET	"e28b7b6fdcfeea9fa66475524cb4e0a2"
META_LEADGEN_PAGE_ID_AIHUB	"367308473131474"
META_LEADGEN_PAGE_ID_STARTPLATZ	"375845979147453"
META_LEADGEN_PAGE_TOKEN_AIHUB	"EAAKFICOQZBK0BRVPgGrjtDWMzyZCnImKg37HDL4zt629pVgWmWkeZBnWppqvhfJ0NRjhWRulcphxwa0gA1UJfR9P4xofmEzl2l3jbisoLNHrQtXgoj8vHKl8pqjz0dAdnlrRdhArn5Jyd3MuSwyjd808K0wSEMAX7aCSdbR2jfa0APn45VyzEqhP36FdpZBrbx75nAZDZD"
META_LEADGEN_PAGE_TOKEN_STARTPLATZ	"EAAKFICOQZBK0BRbmpEWTsZB5ZCZCjgNujR9qDa3927DJZCJai2ZBHbc7u1vUxFRgqMbrIfsPLHQUSxdToZAPICa86BQ3hlYn8ffvuZBDf3rfv1AhiBfon2NfPbxk7OfUt5g0fMQ1z5JPmb6qToo7AqOukfHCgjU1NN3OOs4mFZCOePFICCc7hKBb09oZCpujqZB8YrAsqSQjgZDZD"
META_LEADGEN_VERIFY_TOKEN	"85c80a066572b825942da65b1c7697b334346780cc5ce36732472345115aa475"
MONSUM_API_EMAIL_CGN	"startplatz@lennarz-consulting.de"
MONSUM_API_EMAIL_DUS	"startplatz@lennarz-consulting.de"
MONSUM_API_EMAIL_TESTPLATZ	"lorenz.graef@startplatz.de"
MONSUM_API_TOKEN_CGN	"b606468ea2e7f82acb4e15b659cc883cKcPML2JFNUyU8PA1dtEiar5XohXNB6xn"
MONSUM_API_TOKEN_DUS	"7b5757976946d59f77bc91d74ebdbd60jB4JUS8rasnaR1BTD1OwXzx9316aHW0b"
MONSUM_API_TOKEN_TESTPLATZ	"c0c8e924c966fbf562c59646ee67b2a3sh4WFrDN3XxPiwKcskvfcRWQyzWOy4Bu"
MOSS_AI_HUB_KEY_ID	"kid_CARaApizUqkUu0sg"
MOSS_AI_HUB_SECRET_KEY	"sk_O8JJRALqXhN7kQuOK9LvGikEcsuBktk0"
MOSS_FGH_KEY_ID	"kid_tbOV3dqfhHoDqbDp"
MOSS_FGH_SECRET_KEY	"sk_jkod57ccnd1Ijgez0wjmfmz374eHixKI"
MOSS_GOLF_POST_KEY_ID	"kid_oMUrBpI01rcEh5uM"
MOSS_GOLF_POST_SECRET_KEY	"sk_9JIObTWMjxv085IrcfVJveub6xcbCUGP"
MOSS_SP_CGN_KEY_ID	"kid_ZReGktSdRQbR8vZd"
MOSS_SP_CGN_SECRET_KEY	"sk_PX1ADMjtzbkQGZD28B7RlsmoRsfk0Tld"
MOSS_SP_DUS_KEY_ID	"kid_exAuXGEO4S1GK8OY"
MOSS_SP_DUS_SECRET_KEY	"sk_9y2NOIpKlDsybHX3CpM4Q19fRxAvvhnX"
NOTION_API_TOKEN	"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"
OPENAI_API_KEY	"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"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
PERPLEXITY_API_KEY	"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"
PERSONIO_CLIENT_ID	"papi-e2251a49-feb5-440d-be2d-b96d500c9289"
PERSONIO_CLIENT_SECRET	"papi-Y2VkMjNiZTUtODZkOC00MGM0LWE0MTgtYmNlNDZjOTIzZDA1"
PHPIZE_DEPS	"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"
PHP_ASC_URL	"https://www.php.net/distributions/php-8.4.24.tar.xz.asc"
PHP_CFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_CPPFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_INI_DIR	"/usr/local/etc/php"
PHP_LDFLAGS	"-Wl,-O1 -pie"
PHP_SELF	"/index.php"
PHP_SHA256	"e127be09a8506f4327c5cfa78a614b00d210714484ec215ce0011b4a03c00731"
PHP_URL	"https://www.php.net/distributions/php-8.4.24.tar.xz"
PHP_VERSION	"8.4.24"
PWD	"/var/www/html"
QONTO_AI_HUB_LOGIN	"startplatz-ai-hub-gmbh-7057"
QONTO_AI_HUB_SECRET_KEY	"b6d51ce3d4af4ab46546c97233e1d296718872520d8017ef921709f5f2b62234"
QONTO_FGH_LOGIN	"familie-graf-holding-gmbh-2881"
QONTO_FGH_SECRET_KEY	"a966378f41e498548c27b1633fc7d345f61695b6d118fd5f269b4fe26c6c7775"
QONTO_GOLF_POST_LOGIN	"golf-post-ag-1712"
QONTO_GOLF_POST_SECRET_KEY	"78aad72c3d26dc74c75a1516b24381f52523f2dbbd9972ebbb095c362c9a2cb1"
QONTO_SP_CGN_LOGIN	"startplatz-koeln-gmbh-2905"
QONTO_SP_CGN_SECRET_KEY	"95f816a715cc5bc1f2358599caf0ca454741896a820cc9b99795f99c7bb05d49"
QONTO_SP_DUS_LOGIN	"startplatz-duesseldorf-gmbh-3237"
QONTO_SP_DUS_SECRET_KEY	"fc4f2b5ae4abfb6932ec66f5e20cd32d17740504838c40bf52951ec69e88aafb"
QUERY_STRING	""
REDIRECT_STATUS	"200"
REMOTE_ADDR	"172.22.0.12"
REMOTE_PORT	"59400"
REQUEST_METHOD	"GET"
REQUEST_SCHEME	"http"
REQUEST_TIME	1786132632
REQUEST_TIME_FLOAT	1786132632.1325
REQUEST_URI	"/marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen/"
RESEND_API_KEY	"re_gP9RoYZ9_A6AxvmtxuYTraPDMteY2VeNz"
RESEND_RECEIVING_DOMAIN	"e2e.startplatz.de"
SCRIPT_FILENAME	"/var/www/html/public/index.php"
SCRIPT_NAME	"/index.php"
SERVER_ADDR	"172.22.0.7"
SERVER_NAME	"dev.startplatz.de"
SERVER_PORT	"80"
SERVER_PROTOCOL	"HTTP/1.1"
SERVER_SOFTWARE	"nginx/1.27.5"
SHLVL	"1"
SKOOL_INGEST_TOKEN	"802fe57aa7a178d556ed14937253fe3ddf96834655553ad6780fadfdde8bdb11"
SLACK_BOT_TOKEN	"xoxb-22688965603-11102474461793-c23ekshqpRpvYuNoEoP3MGfJ"
SLACK_INGEST_TOKEN	"c6fd09306423dd490fe18f4bfcd702d672ef7dcdc157b105099a5046c9128063"
STARTPLATZ_BUILDTIME	"001"
STARTPLATZ_DATABASE_WORDPRESS_HOST	"startplatz-staging-mysql"
STARTPLATZ_DATABASE_WORDPRESS_NAME	"startplatz-wordpress"
STARTPLATZ_DATABASE_WORDPRESS_PASSWORD	"kpp8o9pWYAp2"
STARTPLATZ_DATABASE_WORDPRESS_USER	"startplatz"
STARTPLATZ_ENVIRONMENT	"staging.www.staging.startplatz.de"
STARTPLATZ_HOST	"www.staging.startplatz.de"
STRIPE_LIVE_KEY_AI_HUB	"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"
STRIPE_LIVE_KEY_ECODYNAMICS	"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"
STRIPE_LIVE_KEY_STARTPLATZ	"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"
STRIPE_LIVE_KEY_STARTPLATZ_DUS	"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"
STRIPE_SK_INITIAL	"ojWxv1978YWU"
STRIPE_TEST_KEY_AI_HUB	"sk_test_51PmYwGDCU56CMQmgpcCdmzVTjiym8wom2WWiAAuVOUhS55972eM73wDNRDEBfGMnoLSt81yqW5CKCyraQKPDTb6y00xGk2RMpj"
STRIPE_TEST_KEY_ECODYNAMICS	"sk_test_51PeutFFqPnUaAUP6UqT3hbkwOzm9p0bmMrYVUzb7tG9QXo44yrn9MXcG7SLClxzSk29YkkrjXq0YPRguF6EwrNfM00nUAe3oG0"
STRIPE_TEST_KEY_STARTPLATZ	"sk_test_51O8fFSHegJLrFARiXBFfwCkkRCTyr64RpTlYx5X7FPNEKDSRhQHgb7X9WELyNzmMkMT39tavykkZbtbWDsCz0Tc800bNFXrtbH"
STRIPE_TEST_KEY_STARTPLATZ_DUS	"sk_test_51QxQltE7CeifmjQUUi4dqtrptSM08rRKRIU9QaXWJFVByoPhOTbQPqfhJJ2VZ5ltUl6JfPxaepcckLmaACG9AYjp00o0EHUzMP"
STRIPE_WEBHOOK_SECRET	"whsec_IhBWwzKzI6Wlarqw4pTnpaxrH7YEvNyl"
STRIPE_WEBHOOK_SECRET_AIHUB	"whsec_yqgxxJvddBinUKIThXxoklhFvrdnOrEr"
STRIPE_WEBHOOK_SECRET_ECODYNAMICS	"whsec_VeLsQhCBdNcOcIvwlsbuU6ckTEGJVTaN"
STRIPE_WEBHOOK_SECRET_STARTPLATZ	"whsec_IhBWwzKzI6Wlarqw4pTnpaxrH7YEvNyl"
STRIPE_WEBHOOK_SECRET_STARTPLATZ_DUS	"whsec_TVCR6s4R9j6LtkshVthDPjj4QHEh1XDe"
SYMFONY_DOTENV_PATH	"/var/www/html/.env"
SYMFONY_DOTENV_VARS	"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_ORGANIZATION,OPENAI_ADMIN_KEY,ANTHROPIC_ADMIN_KEY,MANDRILL_API_KEY,STATISTIC_ZAPIER_API_KEY,CRON_API_KEY,WALKIN_SCAN_CHANNEL_ID_CGN,WALKIN_SCAN_CHANNEL_ID_DUS,SKOOL_WEBHOOK_KI_CAMPUS,SKOOL_WEBHOOK_KI_TREFFPUNKT,TEST_DATA_PATH,PLEO_SP_CGN_TOKEN,MONSUM_WEBHOOK_USER_CGN,MONSUM_WEBHOOK_PASSWORD_CGN,MONSUM_WEBHOOK_USER_DUS,MONSUM_WEBHOOK_PASSWORD_DUS,MONSUM_WEBHOOK_USER_TESTPLATZ,MONSUM_WEBHOOK_PASSWORD_TESTPLATZ,WP_API_USERNAME,WP_API_PASSWORD,WP_API_BASE_URL,REDIS_URL,STRIPE_MODE,TYPEFORM_WEBHOOK_SECRET,META_CAPI_TEST_CODE,INSTAGRAM_ACCESS_TOKEN,INSTAGRAM_ACCOUNT_ID,LOCK_DSN,CHATBOT_BASE_URL"
TRUSTED_PROXIES	"REMOTE_ADDR"
TWILIO_ACCOUNT_SID	"AC361123adb81224dd32caf04a6c41d9fe"
TWILIO_AUTH_TOKEN	"35470da64905cd973456bc4e727e13c2"
USER	"www-data"
WP_API_PROD_BASE_URL	"https://www.startplatz.de/wp-json/wp/v2"
WP_API_PROD_PASSWORD	"lSFFfrfi24zjRXtmqlwxWlBx"
WP_API_PROD_USERNAME	"Allmeda"
ZERNIO_API_KEY	"sk_6b66b9739d5e49b500f0e3e2c76fedf5f789a8aabeb73f2a607ff55ce736dc98"
argc	0
argv	[]

Sub Requests 3

DefaultController :: menuTailwindAction (token = e13fd2)

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuTailwindAction"
_format	"html"
_locale	"en"
_stopwatch_token	"2cfeb4"
permalink	"https://www.staging.startplatz.de/marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen"

EventPublicController :: showNextEventsAction (token = 21cae0)

Key	Value
_controller	"App\StartPlatz\Bundle\EventBundle\Controller\EventPublicController::showNextEventsAction"
_format	"html"
_locale	"en"
_stopwatch_token	"1f8e83"

DefaultController :: footerAction (token = c2666f)

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::footerAction"
_format	"html"
_locale	"en"
_stopwatch_token	"0e71c5"

Symfony Profiler

GET https://www.staging.startplatz.de/marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen/

Configuration Settings

Theme

Page Width

PassthruController :: passthruAction

Request

GET Parameters

POST Parameters

Uploaded Files

Request Attributes

Request Headers

Request Content

Response

Response Headers

Cookies

Request Cookies

Response Cookies

Session 1

Session Metadata

Session Attributes

Session Usage

Flashes

Flashes

Server Parameters

Server Parameters

Defined in .env

Defined as regular env variables

Sub Requests 3

DefaultController :: menuTailwindAction (token = e13fd2)

EventPublicController :: showNextEventsAction (token = 21cae0)

DefaultController :: footerAction (token = c2666f)