Symfony Profiler

"_format=html&_locale=en&_controller=App%5CStartPlatz%5CBundle%5CEventBundle%5CController%5CEventPublicController%3A%3AshowFutureEventsAction"

"App\StartPlatz\Bundle\EventBundle\Controller\EventPublicController::showFutureEventsAction"

"html"

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"gzip, br, zstd, deflate"

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"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"

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"https"

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"ed8791"

""

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"cron_sp_X9kM4nQ7pR2sT6vW8yB1"

""

""

"flock"

""

""

""

""

""

""

""

""

""

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""

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""

""

""

""

""

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"1"

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"/var/www/html"

"Symfony\Component\Runtime\SymfonyRuntime"

[
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]

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""

""

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"/var/www/html/public"

"/index.php"

"e2e.startplatz.de"

"lorenz.graef@startplatz.de"

"alexandra.thelen@startplatz.de"

"admin@startplatz.de"

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"362738537448-3emin0190lrs2pjl8nfvuloo4knkf2fa.apps.googleusercontent.com"

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"/home/www-data"

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"*/*"

"ISO-8859-1,utf-8;q=0.7,*;q=0.7"

"gzip, br, zstd, deflate"

"en-us,en;q=0.5"

"www.staging.startplatz.de"

"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"

"216.73.217.129, 172.22.0.12"

"www.staging.startplatz.de"

"443"

"https"

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"216.73.217.129"

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"https://www.staging.startplatz.de/allmeda/meetup/callback"

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""

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"https://www.php.net/distributions/php-8.4.24.tar.xz.asc"

"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"

"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"

"/usr/local/etc/php"

"-Wl,-O1 -pie"

"/index.php"

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"https://www.php.net/distributions/php-8.4.24.tar.xz"

"8.4.24"

"/var/www/html"

"startplatz-ai-hub-gmbh-7057"

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"golf-post-ag-1712"

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"_path=_format%3Dhtml%26_locale%3Den%26_controller%3DApp%255CStartPlatz%255CBundle%255CEventBundle%255CController%255CEventPublicController%253A%253AshowFutureEventsAction"

"200"

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"GET"

"http"

1786360163

1786360163.5368

"/_fragment?_path=_format%3Dhtml%26_locale%3Den%26_controller%3DApp%255CStartPlatz%255CBundle%255CEventBundle%255CController%255CEventPublicController%253A%253AshowFutureEventsAction"

"re_gP9RoYZ9_A6AxvmtxuYTraPDMteY2VeNz"

"e2e.startplatz.de"

"/var/www/html/public/index.php"

"/index.php"

"172.22.0.7"

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"80"

"HTTP/1.1"

"nginx/1.27.5"

"1"

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"001"

"startplatz-staging-mysql"

"startplatz-wordpress"

"kpp8o9pWYAp2"

"startplatz"

"staging.www.staging.startplatz.de"

"www.staging.startplatz.de"

"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"

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"whsec_TVCR6s4R9j6LtkshVthDPjj4QHEh1XDe"

"/var/www/html/.env"

"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_ORGANIZATION,OPENAI_ADMIN_KEY,ANTHROPIC_ADMIN_KEY,MANDRILL_API_KEY,STATISTIC_ZAPIER_API_KEY,CRON_API_KEY,WALKIN_SCAN_CHANNEL_ID_CGN,WALKIN_SCAN_CHANNEL_ID_DUS,SKOOL_WEBHOOK_KI_CAMPUS,SKOOL_WEBHOOK_KI_TREFFPUNKT,TEST_DATA_PATH,PLEO_SP_CGN_TOKEN,MONSUM_WEBHOOK_USER_CGN,MONSUM_WEBHOOK_PASSWORD_CGN,MONSUM_WEBHOOK_USER_DUS,MONSUM_WEBHOOK_PASSWORD_DUS,MONSUM_WEBHOOK_USER_TESTPLATZ,MONSUM_WEBHOOK_PASSWORD_TESTPLATZ,WP_API_USERNAME,WP_API_PASSWORD,WP_API_BASE_URL,REDIS_URL,STRIPE_MODE,TYPEFORM_WEBHOOK_SECRET,META_CAPI_TEST_CODE,INSTAGRAM_ACCESS_TOKEN,INSTAGRAM_ACCOUNT_ID,LOCK_DSN,CHATBOT_BASE_URL"

"REMOTE_ADDR"

"AC361123adb81224dd32caf04a6c41d9fe"

"35470da64905cd973456bc4e727e13c2"

"www-data"

"https://www.startplatz.de/wp-json/wp/v2"

"lSFFfrfi24zjRXtmqlwxWlBx"

"Allmeda"

"sk_6b66b9739d5e49b500f0e3e2c76fedf5f789a8aabeb73f2a607ff55ce736dc98"

0

[]

"Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction"

"security.firewall.map.context.main"

"startplatz_wordpress_passthru"

[
  "path" => "instagram-richtig-einsetzen/"
]

[]

"_security_main"

[
  Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2375
    -supports: false
    -passport: null
    -duration: null
    -stub: "App\StartPlatz\Bundle\UserBundle\Security\LoginLinkAuthenticator"
    -authenticated: null
    -exception: null
    -authenticator: App\StartPlatz\Bundle\UserBundle\Security\LoginLinkAuthenticator {#2376 …}
  }
  Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2373
    -supports: false
    -passport: null
    -duration: null
    -stub: "Symfony\Component\Security\Http\Authenticator\FormLoginAuthenticator"
    -authenticated: null
    -exception: null
    -authenticator: Symfony\Component\Security\Http\Authenticator\FormLoginAuthenticator {#2093 …}
  }
  Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2378
    -supports: false
    -passport: null
    -duration: null
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      box-shadow:0 14px 36px -8px rgba(0,0,0,.16);\n
      padding:6px;display:none;flex-direction:column;min-width:170px;z-index:1002;\n
    }\n
    #sp-public-nav .user:hover .user-menu{display:flex}\n
    #sp-public-nav .user-menu a{padding:8px 14px;font-size:.92rem;border-radius:7px;color:var(--ink);white-space:nowrap}\n
    #sp-public-nav .user-menu a:hover{background:var(--line)}\n
    #sp-public-nav .user-name{\n
      padding:8px 14px 6px;font-size:.82rem;color:var(--grey-soft);\n
      border-bottom:1px solid var(--line);margin-bottom:4px;\n
      max-width:220px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\n
    }\n
    #sp-public-nav .user-logout{margin-top:4px;border-top:1px solid var(--line);border-radius:0 0 7px 7px}\n
    #sp-public-nav .login{font-size:.95rem;color:var(--ink);opacity:.82}\n
    #sp-public-nav .login:hover{opacity:1}\n
    #sp-public-nav .join{\n
      font-size:.95rem;font-weight:600;\n
      color:#fff;background:#7AB800;\n
      padding:9px 18px;border-radius:980px;\n
      transition:background .18s ease;\n
    }\n
    #sp-public-nav .join:hover{background:#5a8a00}\n
    \n
    #sp-public-nav .panel{\n
      position:absolute;top:calc(100% + 0px);left:50%;\n
      transform:translateX(-50%) translateY(6px);\n
      background:var(--panel);\n
      border:1px solid var(--line);\n
      border-radius:var(--radius);\n
      box-shadow:0 18px 60px -12px rgba(0,0,0,.18),0 4px 14px rgba(0,0,0,.05);\n
      padding:24px 28px;\n
      opacity:0;visibility:hidden;pointer-events:none;\n
      transition:opacity .2s ease,transform .2s ease,visibility .2s;\n
      z-index:1001;\n
    }\n
    #sp-public-nav .nav-item:hover>.panel,\n
    #sp-public-nav .nav-item.is-open>.panel{\n
      opacity:1;visibility:visible;pointer-events:auto;\n
      transform:translateX(-50%) translateY(0);\n
    }\n
    \n
    #sp-public-nav .slim{display:flex;flex-direction:column;min-width:230px}\n
    #sp-public-nav .slim-2col{display:flex;gap:48px}\n
    #sp-public-nav .slim-city{display:flex;flex-direction:column}\n
    #sp-public-nav .slim-head{\n
      font-size:.72rem;font-weight:600;letter-spacing:.01em;\n
      color:var(--grey);\n
      margin-bottom:16px;white-space:nowrap;\n
    }\n
    #sp-public-nav .big-list{display:flex;flex-direction:column;gap:11px}\n
    #sp-public-nav .big-list a{\n
      font-size:1.55rem;font-weight:700;line-height:1.18;\n
      color:var(--ink);letter-spacing:-.01em;white-space:nowrap;\n
      transition:color .15s ease;\n
    }\n
    #sp-public-nav .big-list a:hover{color:#000;opacity:.7}\n
    /* B-1733: In Dropdowns mit Rangfolge (Events, Für Unternehmen, Startupwelt, AI Hub, Über uns)\n
       trägt nur der erste Eintrag die volle Größe — die folgenden treten zurück und führen den Blick\n
       auf das Hauptziel. Coworking/Konferenzräume bleiben ungestuft (Einträge dort sind gleichrangig). */\n
    #sp-public-nav .big-list-tiered a:not(:first-child){\n
      font-size:1.05rem;font-weight:600;line-height:1.3;\n
      color:var(--grey);letter-spacing:0;\n
    }\n
    #sp-public-nav .big-list-tiered a:not(:first-child):hover{color:var(--ink);opacity:1}\n
    /* B-2155: Nebeneintrag im Stadt-Block (AI Community Pass) — tritt gegenüber den\n
       gleichrangigen Hauptprodukten zurück, bleibt aber mit Badge auffindbar. */\n
    #sp-public-nav .big-list a.nav-sub{\n
      font-size:1.05rem;font-weight:600;line-height:1.3;\n
      color:var(--grey);letter-spacing:0;\n
      display:inline-flex;align-items:center;gap:8px;\n
    }\n
    #sp-public-nav .big-list a.nav-sub:hover{color:var(--ink);opacity:1}\n
    #sp-public-nav .nav-badge{\n
      background:#9535ff;color:#fff;\n
      font-size:.62rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;\n
      padding:2px 7px;border-radius:999px;line-height:1.4;\n
    }\n
    #sp-public-nav .slim-divider{height:1px;background:var(--line);margin:20px 0 14px}\n
    #sp-public-nav .slim-foot{\n
      display:flex;align-items:center;justify-content:space-between;\n
      gap:24px;white-space:nowrap;\n
    }\n
    #sp-public-nav .slim-cta{\n
      font-size:.95rem;font-weight:600;color:#5a8a00;\n
      transition:color .15s ease,opacity .15s ease;\n
    }\n
    #sp-public-nav .slim-cta:hover{color:#7AB800;opacity:.85}\n
    /* B-1473: Probetag-CTA pro Stadt-Spalte; Footer nur noch Memberships (rechtsbündig) */\n
    /* B-2174: Der Probetag-CTA hing per festem margin-top direkt unter der Liste und\n
       rutschte damit mit jeder zusaetzlichen Zeile nach unten. Seit dem AI Community Pass\n
       (B-2155) hat Duesseldorf einen Eintrag mehr als Koeln -> die beiden CTAs standen\n
       33px versetzt. margin-top:auto schiebt ihn an den Spaltenboden; die Spalten sind\n
       durch das flex-stretch in .slim-2col ohnehin gleich hoch. Das padding haelt den\n
       Abstand zur Liste, wenn eine Spalte exakt ausgefuellt ist. */\n
    #sp-public-nav .slim-city-cta{margin-top:auto;padding-top:16px}\n
    #sp-public-nav .slim-foot-single{justify-content:flex-end}\n
    #sp-public-nav .slim-over{\n
      font-size:.9rem;font-weight:400;color:var(--grey);\n
      transition:color .15s ease;\n
    }\n
    #sp-public-nav .slim-over:hover{color:var(--ink)}\n
    \n
    #sp-public-nav .burger{display:none;margin-left:auto;background:none;border:0;cursor:pointer;\n
      width:32px;height:32px;align-items:center;justify-content:center}\n
    #sp-public-nav .burger span{display:block;width:18px;height:1.5px;background:var(--ink);position:relative}\n
    #sp-public-nav .burger span::before,#sp-public-nav .burger span::after{content:"";position:absolute;left:0;width:18px;height:1.5px;background:var(--ink)}\n
    #sp-public-nav .burger span::before{top:-5px}#sp-public-nav .burger span::after{top:5px}\n
    \n
    /* ===== Mobile Drill-Down-Overlay (Apple-Stil) ===== */\n
    #sp-public-nav .mobile{\n
      display:none;position:fixed;inset:0;z-index:1005;\n
      background:#fff;flex-direction:column;overflow:hidden;\n
    }\n
    #sp-public-nav .mobile.open{display:flex}\n
    \n
    /* Header: Logo + Schließen */\n
    #sp-public-nav .mob-topbar{\n
      flex:0 0 auto;height:var(--bar-h);\n
      display:flex;align-items:center;justify-content:space-between;\n
      padding:0 22px;border-bottom:1px solid var(--line);\n
      background:rgba(255,255,255,.92);\n
      backdrop-filter:saturate(180%) blur(14px);\n
      -webkit-backdrop-filter:saturate(180%) blur(14px);\n
    }\n
    #sp-public-nav .mob-logo img{height:24px;display:block}\n
    #sp-public-nav .mob-close{\n
      width:32px;height:32px;border:0;background:transparent;\n
      color:var(--grey-soft);font-size:22px;line-height:1;cursor:pointer;\n
      display:flex;align-items:center;justify-content:center;border-radius:50%;\n
    }\n
    #sp-public-nav .mob-close:active{background:#f2f2f4}\n
    \n
    /* Sliding viewport */\n
    #sp-public-nav .mob-viewport{flex:1 1 auto;position:relative;overflow:hidden}\n
    #sp-public-nav .mob-level{\n
      position:absolute;inset:0;overflow-y:auto;-webkit-overflow-scrolling:touch;\n
      background:#fff;transition:transform .3s cubic-bezier(.32,.72,0,1);\n
    }\n
    \n
    /* Level 1 */\n
    #sp-public-nav .mob-level1{transform:translateX(0);display:flex;flex-direction:column;z-index:1}\n
    #sp-public-nav .mobile.in-sub .mob-level1{transform:translateX(-26%)}\n
    #sp-public-nav .mob-l1-list{flex:1 1 auto;padding:6px 0 4px}\n
    #sp-public-nav .mob-l1-row{\n
      display:flex;align-items:center;justify-content:space-between;width:100%;\n
      background:transparent;border:0;text-align:left;\n
      padding:17px 22px;font-size:17px;color:var(--ink);font-weight:500;\n
      letter-spacing:-.012em;cursor:pointer;position:relative;font-family:inherit;\n
    }\n
    #sp-public-nav .mob-l1-row + .mob-l1-row::before{\n
      content:"";position:absolute;top:0;left:22px;right:0;height:1px;background:var(--line);\n
    }\n
    #sp-public-nav .mob-l1-row:active{background:#f7f7f8}\n
    #sp-public-nav .mob-chev{color:#aeaeb2;font-size:20px;font-weight:400;line-height:1;margin-left:12px}\n
    \n
    /* Level 1 footer */\n
    #sp-public-nav .mob-foot{\n
      flex:0 0 auto;border-top:1px solid var(--line);\n
      padding:16px 22px 22px;display:flex;align-items:center;gap:14px;flex-wrap:wrap;\n
    }\n
    #sp-public-nav .mob-lang{font-size:13px;color:var(--grey);letter-spacing:.02em}\n
    #sp-public-nav .mob-lang a{color:var(--grey)}\n
    #sp-public-nav .mob-lang a.active{color:var(--ink);font-weight:600}\n
    #sp-public-nav .mob-lang .sep{color:#aeaeb2;margin:0 4px}\n
    #sp-public-nav .mob-login{font-size:14px;color:var(--ink);font-weight:500}\n
    #sp-public-nav .mob-pill{\n
      margin-left:auto;background:#7AB800;color:#fff;font-size:14px;font-weight:600;\n
      padding:9px 18px;border-radius:999px;letter-spacing:-.01em;white-space:nowrap;\n
    }\n
    #sp-public-nav .mob-pill:active{background:#6aa300}\n
    \n
    /* Level 2 panels */\n
    #sp-public-nav .mob-panel{\n
      transform:translateX(100%);display:flex;flex-direction:column;z-index:2;\n
    }\n
    #sp-public-nav .mob-panel.active{transform:translateX(0)}\n
    #sp-public-nav .mob-sub-header{\n
      position:sticky;top:0;flex:0 0 auto;\n
      background:rgba(255,255,255,.92);\n
      backdrop-filter:saturate(180%) blur(14px);\n
      -webkit-backdrop-filter:saturate(180%) blur(14px);\n
      border-bottom:1px solid var(--line);z-index:5;\n
    }\n
    #sp-public-nav .mob-back{\n
      display:flex;align-items:center;gap:4px;width:100%;\n
      background:transparent;border:0;text-align:left;\n
      padding:15px 20px;font-size:17px;font-weight:600;letter-spacing:-.015em;\n
      color:var(--ink);cursor:pointer;font-family:inherit;\n
    }\n
    #sp-public-nav .mob-back-arrow{color:#7AB800;font-size:21px;line-height:1;margin-right:2px}\n
    #sp-public-nav .mob-back:active{opacity:.6}\n
    #sp-public-nav .mob-l2-body{flex:1 1 auto;padding:8px 0 4px}\n
    #sp-public-nav .mob-group-head{\n
      font-size:11px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;\n
      color:#aeaeb2;padding:18px 22px 7px;\n
    }\n
    #sp-public-nav .mob-l2-row{\n
      display:block;padding:14px 22px;font-size:16px;color:var(--ink);\n
      font-weight:400;letter-spacing:-.01em;position:relative;\n
    }\n
    #sp-public-nav .mob-l2-row + .mob-l2-row::before{\n
      content:"";position:absolute;top:0;left:22px;right:22px;height:1px;background:var(--line);\n
    }\n
    #sp-public-nav .mob-l2-row:active{background:#f7f7f8}\n
    #sp-public-nav .mob-ext{font-size:12px;color:#aeaeb2;margin-left:5px;vertical-align:1px}\n
    \n
    /* CTA area */\n
    #sp-public-nav .mob-cta-area{\n
      flex:0 0 auto;border-top:1px solid var(--line);\n
      padding:18px 22px 24px;display:flex;flex-direction:column;gap:12px;\n
    }\n
    #sp-public-nav .mob-cta{\n
      display:block;text-align:center;background:#7AB800;color:#fff;\n
      font-size:16px;font-weight:600;padding:14px 18px;border-radius:14px;letter-spacing:-.01em;\n
    }\n
    #sp-public-nav .mob-cta:active{background:#6aa300}\n
    #sp-public-nav .mob-cta-secondary{\n
      display:block;text-align:center;color:var(--ink);font-size:15px;font-weight:500;padding:2px;\n
    }\n
    \n
    @media(max-width:1023px){\n
      #sp-public-nav .nav,#sp-public-nav .bar-right{display:none}\n
      #sp-public-nav .burger{display:flex}\n
    }\n
    </style>\n
    <div id="sp-public-nav">\n
    \n
    <!-- ============ TOP BAR ============ -->\n
    <header class="bar">\n
      <div class="bar-inner">\n
        <a class="logo" href="/" aria-label="STARTPLATZ">\n
          <img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n
        </a>\n
    \n
        <nav class="nav" id="nav">\n
    \n
          <!-- ===== Büros & Coworking ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Büros &amp; Coworking</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-2col">\n
                                <div class="slim-city">\n
                    <div class="slim-head">Köln</div>\n
                    <div class="big-list">\n
                      <a href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n
                      <a href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n
                      <a href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n
                    </div>\n
                    <a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag buchen →</a>\n
                  </div>\n
                  <div class="slim-city">\n
                    <div class="slim-head">Düsseldorf</div>\n
                    <div class="big-list">\n
                      <a href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n
                      <a href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n
                      <a href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n
                      <a class="nav-sub" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass<span class="nav-badge">Neu</span></a>\n
                    </div>\n
                    <a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag buchen →</a>\n
                  </div>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot slim-foot-single">\n
                  <a class="slim-over" href="https://www.startplatz.de/memberships/">Memberships &amp; Tarife →</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Konferenzräume ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Konferenzräume</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">Konferenzräume entdecken</div>\n
                <div class="big-list">\n
                  <a href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n
                  <a href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                            <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n
                  <a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Events ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Events</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">Events entdecken</div>\n
                <div class="big-list big-list-tiered">\n
                  <a href="https://www.startplatz.de/events">Alle Events</a>\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Für Unternehmen (Business Innovation) ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Für Unternehmen</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">Business Innovation entdecken</div>\n
                <div class="big-list big-list-tiered">\n
                  <a href="/business-innovation/">Für Unternehmen</a>\n
                  <a href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n
                  <a href="/business-innovation/startup-scouting/">Startup Scouting</a>\n
                  <a href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n
                  <a href="/business-innovation/partnerschaften/">Partnerschaften &amp; Sponsoring</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n
                  <a class="slim-over" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Startupwelt ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Startupwelt</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">Startupwelt entdecken</div>\n
                <div class="big-list big-list-tiered">\n
                  <a href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n
                  <a href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n
                  <a href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n
                  <a href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch</a>\n
                  <a href="https://www.startplatz.de/startups">Unsere Startups</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n
                  <a class="slim-over" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring &amp; mehr →</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== AI Hub ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">AI Hub</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">AI Hub entdecken</div>\n
                <div class="big-list big-list-tiered">\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare &amp; Masterclasses</a>\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n
                  <a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n
                  <a href="https://www.startplatz.de/ai-hub-rheinland-koeln-frankreich-startplatz/">Frankreich-Initiative</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.startplatz.de/ki-experten">Dozent:in werden</a>\n
                  <a class="slim-over" href="https://startplatz-ai-academy.de/" target="_blank" rel="noopener">Zur AI Academy →</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Über uns ===== -->\n
          <div class="nav-item" data-menu>\n
            <div class="nav-link">Über uns</div>\n
            <div class="panel">\n
              <div class="slim">\n
                <div class="slim-head">STARTPLATZ entdecken</div>\n
                <div class="big-list big-list-tiered">\n
                  <a href="https://www.startplatz.de/ueber-uns/">Über STARTPLATZ</a>\n
                  <a href="https://www.startplatz.de/startplatz-team/">STARTPLATZ Team</a>\n
                  <a href="https://www.startplatz.de/standorte/">Standorte</a>\n
                  <a href="https://www.startplatz.de/partner">Partner</a>\n
                </div>\n
                <div class="slim-divider"></div>\n
                <div class="slim-foot">\n
                  <a class="slim-cta" href="https://www.startplatz.de/karriere/">Karriere</a>\n
                  <a class="slim-cta" href="https://www.startplatz.de/partner-werden/">Partner werden</a>\n
                </div>\n
              </div>\n
            </div>\n
          </div>\n
    \n
          <!-- ===== Blog (direct link) ===== -->\n
          <div class="nav-item">\n
            <a class="nav-link" href="https://www.startplatz.de/blog/">Blog</a>\n
          </div>\n
    \n
        </nav>\n
    \n
        <div class="bar-right">\n
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                        <h1 style="line-height: 2em;">Social Media Marketing für Startups II &#8211; Instagram</h1>\n
                        <p class="date">5. Oktober 2016, 16:40 :: <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a></p>\n
                        <p class="date">Autor: Carolin Gattermann</p>\n
                        <p><p><strong>Instagram</strong> &#8211; die Plattform, die seit 2010 eine Community mit über 500 Millionen aktiven Nutzern aufgebaut hat. Instagram dient dazu, Augenblicke der Welt ganz einfach festzuhalten und mit Freunden oder der ganzen Community zu teilen. Auf Grund der Innovationsüberflutung auf Facebook und Twitter, eignet sich Instagram sehr gut dazu, mit Bildern und Hashtags, die man auch aus Twitter zur Selektion von Themen benutzt, Produkte, Momente oder Themen besonders hervorzuheben. Warum man als Unternehmen nicht auf Instagram fehlen darf und was man beachten soll, erfahrt ihr im Interview mit unserem Instagram-Experten Gianmaria Sbetta (<a href="http://Startplatz.de">STARTPLATZ</a>).</p>\n
    <p><span id="more-37072"></span></p>\n
    <p>Bevor ich die einzelnen Fragen beantworte, möchte ich eine klare Übersicht und einige Statistiken im Bezug zu Instagram zeigen. Hier kommen die 3 wichtigste Fakten zu Instagram:</p>\n
    <p><strong>1. Instagram hat monatlich 500 Millionen aktive Nutzer und wächst knapp 10x schneller als Facebook und Twitter.</strong></p>\n
    <p><center><script src="//www.google.com/trends/embed.js?hl=en-US&amp;q=instagram,+twitter&amp;date=1/2011+66m&amp;cmpt=q&amp;tz=Etc/GMT%2B8&amp;tz=Etc/GMT%2B8&amp;content=1&amp;cid=TIMESERIES_GRAPH_0&amp;export=5&amp;w=500&amp;h=330" type="text/javascript"></script></center><br />\n
    <strong>2. Instagram Posts bekommen 308% mehr Engagement als Facebook Posts und 1313% mehr als Tweets.</strong></p>\n
    <p>Im Durchschnitt steht die Interaktion von Instragram Bildern bei 2,12% Engagement (das besagen Statistiken aus 2015). Insgesamt werden täglich mehr als 80 Millionen Bilder geteilt, die ca. 3,5 Billionen Likes erhalten. Die Bilder, die wir mit unserem <a href="https://www.instagram.com/startplatz/" target="_blank">STARTPLATZ Instagram</a> Account veröffentlichen, bekommen durchschnittlich mehr als 50 Likes &#8211; deutlich mehr als die Bilder die wir auf Facebook posten.</p>\n
    <p><strong>3. Instagram Ads werden den neuen Trend in den nächsten 6-12 Monaten darstellen.</strong></p>\n
    <p>Facebook ist überfüllt mit Werbung und obwohl die Segmentierungsoptionen sehr gut funktionieren, wird der Wettbewerb immer größer und die Aufmerksamkeit der Nutzer nimmt stetig ab.</p>\n
    <hr />\n
    <p>&nbsp;</p>\n
    <h3>1. Welche Zielgruppe erreichst du am besten auf Instagram und wie würdest du sie als Person in drei Worten beschreiben?</h3>\n
    <p>Ungefähr 90% von den Instagram Nutzern sind zwischen 15 und 35 Jahre alt. Man sollte sich auf eine Nische fokussieren und die Zielgruppe direkt ansprechen. Fast jedes Unternehmen oder Startup hat die Möglichkeit, die Customer Base (Kundenstamm) zu analysieren, Trends zu verfolgen\u{A0}und daraufhin die (potenziellen) Kunden direkt anzusprechen. Generell stellen meiner Meinung nach folgenden Kategorien die größten Bereiche auf\u{A0}Instagram dar: Mode und Lifestyle, Reisen und Abenteuer, Food, Tiere und Fotografie.</p>\n
    <h3>2. Welche Kommunikationsziele lassen sich mit Instagram gut erfüllen und welche eher weniger?</h3>\n
    <p>Instagram bietet viele Möglichkeiten &#8211; je kreativer, desto besser!</p>\n
    <p>Die klassischen Kommunikationsziele sind:</p>\n
    <ul>\n
    <li><strong>Aufbau einer Marke oder eines Unternehmens</strong></li>\n
    </ul>\n
    <ul>\n
    <li><strong>Personal Branding:</strong> nicht jeder kann ein Influencer oder erfoglreiche Blogger werden, aber Instagram ist sicher das richtige Tool, um sich mit der Community zu vernetzten. Das Personal Branding ist eine gute Strategie für diejenigen, die ein langfristiges Business aufbauen möchten oder sich selbst als Experte sehen.</li>\n
    </ul>\n
    <p>Hier sind zwei Beispiele von der Bloggerin <a href="http://www.theblondesalad.com/" target="_blank">Chiara Ferragni</a> und dem\u{A0}Projekt <em>#<a href="https://followmetotravel.com/a/the-magic-of-the-moment-how-it-all-began" target="_blank">FollowMeTo</a></em> vom\u{A0} Fotographer <a href="https://www.instagram.com/muradosmann/" target="_blank">Murad Osmann</a>.</p>\n
    <p>&nbsp;</p>\n
    <p>&nbsp;</p>\n
    <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 400px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-version="7">\n
    <div style="padding: 8px;">\n
    <div style="background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 62.4537037037% 0; text-align: center; width: 100%;"></div>\n
    <p><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" href="https://www.instagram.com/p/BINlLjSAryk/" target="_blank">? #TheBlondeSaladGoesToTheHamptons</a></p>\n
    <p>Ein von Chiara Ferragni (@chiaraferragni) gepostetes Foto am <time datetime="2016-07-23T17:22:25+00:00">23. Jul 2016 um 10:22 Uhr</time></p>\n
    </div>\n
    </blockquote>\n
    <p>&nbsp;</p>\n
    <p><script src="//platform.instagram.com/en_US/embeds.js" async="" defer="defer"></script></p>\n
    <p>Von Bloggerin zur Millionärin: Chiara Ferragni ist durch Instagram berühmt geworden und zählt heute mehr als sechs Millionen Follower.</p>\n
    <p>&nbsp;</p>\n
    <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 400px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-version="7">\n
    <div style="padding: 8px;">\n
    <div style="background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;"></div>\n
    <p><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" href="https://www.instagram.com/p/BH7mxDuDeKd/" target="_blank">#followmeto the 4th of July fireworks with @natalyosmann and @INCinternationalconcepts. We were watching from Brooklyn side. Tag your friends who were caught off guard with rain that night like we were :)! #followinc</a></p>\n
    <p>Ein von Murad Osmann (@muradosmann) gepostetes Foto am <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-16T17:49:57+00:00">16. Jul 2016 um 10:49 Uhr</time></p>\n
    </div>\n
    </blockquote>\n
    <p><script src="//platform.instagram.com/en_US/embeds.js" async="" defer="defer"></script></p>\n
    <p>Murad und Natalie sind mit dem #followmeto Projekt auf Instagram berühmt geworden. Mittlerweile haben sie jetzt mehr als vier Millionen Abonnenten und reisen um die Welt</p>\n
    <ul>\n
    <li><strong>Aufbau einer Community</strong>: Was gibt es besseres als eine tolle Community, die ständig ausgezeichnete Bilder auf Instagram teilt und kostenlosen Content produziert? Sehr gute Beispiele dafür stellen\u{A0}<a href="https://www.danielwellington.com/de/" target="_blank">Daniel Wellington</a> und das deutsche Startup aus Münster <a href="https://kapten-son.de/" target="_blank">Kapten&amp;Son</a>\u{A0}dar.</li>\n
    </ul>\n
    <p>&nbsp;</p>\n
    <p>&nbsp;</p>\n
    <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 400px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-version="7">\n
    <div style="padding: 8px;">\n
    <div style="background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;"></div>\n
    <p><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" href="https://www.instagram.com/p/BH4Z_UwhfsE/" target="_blank">| &#8218;Let&#8217;s travel new roads.&#8216; @tobruckave enjoys her sunny trip. | #kaptenandson #bekapten #kaptenworld #canada #blindbay</a></p>\n
    <p>Ein von Kapten &amp; Son (@kaptenandson) gepostetes Foto am <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-15T12:00:34+00:00">15. Jul 2016 um 5:00 Uhr</time></p>\n
    </div>\n
    </blockquote>\n
    <p><script src="//platform.instagram.com/en_US/embeds.js" async="" defer="defer"></script></p>\n
    <p>Kapten&amp;Son und Daniel Wllington verkaufen keine Uhren. Sie verkaufen Gefühle, Emotionen und Abenteuer. Deshalb haben Sie die Herzen der jungen und junggebliebenen Menschen erobert.</p>\n
    <p>Weitere Interessante Ziele sind z.B.:</p>\n
    <ul>\n
    <li><strong>Storytelling:</strong> Instagram ist das perfekte Tool, um eine Storytelling Kampagne aufzusetzen. Große Unternehmen wie z.B. <a href="https://www.instagram.com/natgeo/" target="_blank">National Geographic</a> nutzen Instagram als emotionalen Kommunikationskanal. Das Magazin hat eine Reichweite von 55 Millionen Followern und kann damit auf Themen wie die Umwelt und den Tierschutz aufmerksam machen. Die Bilder werden in Form von Geschichten\u{A0}präsentiert. Das führt dazu, dass Sie ihren Instagram-Followern wertvolle und mehrwertbringende Informationen vermitteln können. Ich persönlich\u{A0}liebe das Projekt <a href="https://www.facebook.com/humansofnewyork/" target="_blank">Humans of New York</a>, weil es das erste Storytelling Projekt war, bevor Storytelling ein Buzzword geworden ist.</li>\n
    </ul>\n
    <p>&nbsp;</p>\n
    <p>&nbsp;</p>\n
    <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 400px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-version="7">\n
    <div style="padding: 8px;">\n
    <div style="background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;"></div>\n
    <p><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" href="https://www.instagram.com/p/BIZx1-gDTb0/" target="_blank">Photo by @BrianSkerry. A giant iceberg with a meltwater pool in the center is frozen into pack ice near the floe edge off Navy Board Inlet, Canada. Coverage from an upcoming story in National Geographic Magazine (@natgeo) and documentary film about climate change in the Arctic, focusing on the decline of sea ice and the effect on wildlife and cultures. To see more photos of ocean environments, Arctic scenes, and wildlife, follow @BrianSkerry on Instagram. @thephotosociety #arctic #pool #landscape #photography #national #geographic #magazine #climate #change #protect #conserve #preserve #photooftheday</a></p>\n
    <p>Ein von National Geographic (@natgeo) gepostetes Foto am <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-28T11:03:57+00:00">28. Jul 2016 um 4:03 Uhr</time></p>\n
    </div>\n
    </blockquote>\n
    <p><script src="//platform.instagram.com/en_US/embeds.js" async="" defer="defer"></script></p>\n
    <p>&nbsp;</p>\n
    <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 400px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-version="7">\n
    <div style="padding: 8px;">\n
    <div style="background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 33.2407407407% 0; text-align: center; width: 100%;"></div>\n
    <p><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" href="https://www.instagram.com/p/BH2qtdjA087/" target="_blank">“The War In Chechnya was going on during the time I was in law school. I remember watching a news report where a young boy walked up to a journalist and asked for help waking up his grandfather. The grandfather had just been killed by a bomb. I decided then that I’d be a human rights lawyer. I went to work at the United Nations. I pictured myself drafting stronger human rights laws. I thought I’d meet with heads of state and convince them to form better laws and better institutions. And those meetings did happen. I did my research and made my presentations. You should have seen me— I was so passionate and confident and sure of my reasoning. The leaders would nod their heads, and say ‘thank you very much,’ but then nothing would change. Unless there was an economic benefit, nobody cared about protecting children, or empowering women, or stopping genocide. And it wore me down. My colleagues were worn down too. After ten years I had to quit. Last week I opened this bar. It’s not human rights, but at least now I can drink for free.”</a></p>\n
    <p>Ein von Humans of New York (@humansofny) gepostetes Foto am <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-14T19:48:12+00:00">14. Jul 2016 um 12:48 Uhr</time></p>\n
    </div>\n
    </blockquote>\n
    <p><script src="//platform.instagram.com/en_US/embeds.js" async="" defer="defer"></script></p>\n
    <p>#HumansofNY &#8211; Das grösste Storytelling projekt aller Zeiten.</p>\n
    <ul>\n
    <li><strong>Verkauf und Werbung von Produkten:</strong>\u{A0}Instagram eignet im Gegensatz zu Facebook oder Twitter weniger, um Blogbeiträge oder Online Shops organisch zu bewerben, weil grundsätzlich keine Links in der Bildbeschreibung verlinkt werden können. Die einzige Möglichkeit, eine Verbindung zu seinem Shop oder seiner Seite herzustellen, ist die, dass man den Link in der Biographie einbettet. Trotz dieser Einschränkung schaffen es Unternehmen wie \u{A0}<a href="https://www.instagram.com/truefruitssmoothies/" target="_blank">True Fruits</a> oder <a href="https://www.instagram.com/livefastdieyoung_de/" target="_blank">LFDY,</a> ihre Community mit Hilfe von Storytelling in den Bann zu reißen und zum Kaufen zu bringen!</li>\n
    </ul>\n
    <h3>3. Der größte Vorteil und der größte Nachteil von Instagram in deinen Augen?</h3>\n
    <p><strong>Vorteil</strong>: Der größte Vorteil von Instagram ist die Community. Auf keinem anderen Social Media Kanal sind die Nutzer so aktiv und kreativ. Die richtige Nutzer können deine Marke auf das nächste Niveau bringen.</p>\n
    <p><strong>Nachteil</strong>: Momentan kann man auf Instagram wenig Traffic zur eigenen Webseite generieren. Vielleicht wird in der Zukunft dieses Feature integriert und ich kann mir vorstellen, dass Instagram noch ein größeres Business mit noch viel mehr Möglichkeiten werden kann.</p>\n
    <h3>4. Was für Inhalte funktionieren gut?</h3>\n
    <p>Flatlays (Fotos von oben), Landschaften, Mode, Essen und Reisen, Motivational Quotes.</p>\n
    <h3>Hier noch 5 Tips, um mehr Likes auf Instagram zu bekommen:</h3>\n
    <p>&nbsp;</p>\n
    <ul>\n
    <li><strong>Hell statt\u{A0}dunkel</strong>: Bilder mit einem hellen Hintergrund bekommen im Durchschnitt mehr Likes</li>\n
    <li><strong>Farben sind sehr wichtig</strong>: Z.B. Bilder mit blauen Elementen bekommen mehr Likes als Bilder mit anderen Farben.</li>\n
    <li><strong>Der Hintergrund ist sehr wichtig</strong>: Am liebsten eine dominante Farbe statt einen bunten Mix.</li>\n
    <li><strong>#Hashtag</strong>: Es macht kein Sinn, Bilder auf Instagram zu veröffentlichen und keine Beschreibung oder keine Hashtags zu nutzen. Die Leute lieben es, schöne und nicht zu strukturierte Bilder zu sehen und coole Geschichte zu lesen.</li>\n
    <li><strong>Die richtige Leute verlinken</strong>, um Engagement zu generieren oder um sich bei der Communty zu bedanken.</li>\n
    </ul>\n
    <h3>5. Hast du ein Best Case / Worst Case Beispiel für uns?</h3>\n
    <p>Da ich schon viele gute Beispiele gegeben habe, finde ich es noch interessanter, einen sogennten Instagram Fail vorzustellen und zwar: Der\u{A0}<a href="https://www.instagram.com/mcdonalds/" target="_blank">Instagram Account von McDonald’s</a>.</p>\n
    <p>Alle wissen, dass amerikanische Unternehmen Werte\u{A0}wie\u{A0}Nachhaltigkeit, Gesunde Ernährung und Qualität vertreten. <a href="https://de.wikipedia.org/wiki/McDonald%E2%80%99s" target="_blank">McDonald’s</a> ist als eine der größten Fast Food Ketten der Welt bekannt und beliebt. Es gibt aber auch viele Menschen, die weltweite Kampagnen gegen das multinationale Unternehmen führen. Tätsächlich werden die meisten Instagram Bilder von McDonald’s von sogenannten &#8222;Haters&#8220; kommentiert. Ich habe hier eine Auswahl getroffen. Aber was könnten sie machen, um das Image der Marke zu retten?</p>\n
    <p><center><img fetchpriority="high" decoding="async" class="alignnone wp-image-37079" src="https://www.startplatz.de/wp-content/uploads/2016/07/brand-haters_Mcdonalds.png" alt="brand-haters_Mcdonalds_Instagram" width="700" height="366" srcset="https://www.staging.startplatz.de/wp-content/uploads/2016/07/brand-haters_Mcdonalds.png 1200w, https://www.staging.startplatz.de/wp-content/uploads/2016/07/brand-haters_Mcdonalds-300x157.png 300w, https://www.staging.startplatz.de/wp-content/uploads/2016/07/brand-haters_Mcdonalds-768x401.png 768w, https://www.staging.startplatz.de/wp-content/uploads/2016/07/brand-haters_Mcdonalds-1024x535.png 1024w" sizes="(max-width: 700px) 100vw, 700px" /></center>&nbsp;</p>\n
    <p><center><img decoding="async" class="alignnone wp-image-37080" src="https://www.startplatz.de/wp-content/uploads/2016/07/brand-haters_Mcdonalds2.png" alt="brand-haters_Mcdonalds2_Instagram" width="700" height="366" srcset="https://www.staging.startplatz.de/wp-content/uploads/2016/07/brand-haters_Mcdonalds2.png 1200w, https://www.staging.startplatz.de/wp-content/uploads/2016/07/brand-haters_Mcdonalds2-300x157.png 300w, https://www.staging.startplatz.de/wp-content/uploads/2016/07/brand-haters_Mcdonalds2-768x401.png 768w, https://www.staging.startplatz.de/wp-content/uploads/2016/07/brand-haters_Mcdonalds2-1024x535.png 1024w" sizes="(max-width: 700px) 100vw, 700px" /></center><br />\n
    Wie schon erwähnt ist Storytelling eine sehr gute Methode, um näher an die Kunden zu gelangen und die Werte oder die Qualität eines Produktes zu kommunizieren. McDonald’s könnte eine Kampagne starten, wo die Fans sich auf die Seite der Marke stellen oder zeigen, wie sie mit Partnern aus der Region arbeiten. Alles muss aber ehrlich und transparent sein.</p>\n
    <p>Hier könnt ihr die Geschichte auf englisch lesen: <a href="http://growingsocialmedia.com/brand-fails-mcdonalds-instagram/" target="_blank">Haters McDonalds</a></p>\n
    <h3>6. Dein ultimativer Tipp für eine effektive Nutzung von Instagram.</h3>\n
    <p><strong>Hashtags</strong> sind extrem wichtig! Du kannst die Nutzer und deine potentielle Kunden direkt ansprechen. Hast du z.B. ein Startup oder ein Restaurant, das lokal fokussiert ist? Dann such dir die Hashtags aus, welche die Leute in deiner Region, Stadt oder Viertel auf Instagram benutzen. Ein eigener Hashtag, der sich nur auf das Unternehmen bezieht ist auch sehr zu empfehlen, da man eine Bindung zu den Nutzern herstellt.</p>\n
    <p>Sei spontan, sei ehrlich und gehe auf die\u{A0}Community zu.</p>\n
    <h3>7. Was ist zurzeit dein Top-Posting/Beitrag auf Instagram?</h3>\n
    <p>Wie gesagt, Daniel Wellington verkauft keine Uhren, sondern Emotionen, Träumen und Abenteuer.</p>\n
    <p>&nbsp;</p>\n
    <p>&nbsp;</p>\n
    <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 400px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-version="7">\n
    <div style="padding: 8px;">\n
    <div style="background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 62.2333751568% 0; text-align: center; width: 100%;"></div>\n
    <p><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" href="https://www.instagram.com/p/BHoQwCNgJjx/" target="_blank">Congratulations to @d_fordesign on being our #DWPickoftheDay! Make sure that you tag your photos with #DanielWellington for a chance to get featured, and visit danielwellington.com to find your favorites.</a></p>\n
    <p>Ein von Daniel Wellington (@danielwellington) gepostetes Foto am <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-09T05:32:00+00:00">8. Jul 2016 um 22:32 Uhr</time></p>\n
    </div>\n
    </blockquote>\n
    <p><script src="//platform.instagram.com/en_US/embeds.js" async="" defer="defer"></script></p>\n
    <blockquote><p>&#8222;Es macht kein Sinn, Bilder auf Instagram zu veröffentlichen und keine Beschreibung oder keine<br />\n
    Hashtags zu nutzen. Die Leute lieben es, Geschichten zu lesen.&#8220;</p></blockquote>\n
    <p>&nbsp;</p>\n
    <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 400px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-version="7">\n
    <div style="padding: 8px;">\n
    <div style="background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 37.5% 0; text-align: center; width: 100%;"></div>\n
    <p><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" href="https://www.instagram.com/p/BFMD2YhIjrd/" target="_blank">Heute haben wir ein tolles Geschenk bekommen!! ?? Vielen Dank an Lena für die Überraschung!?? _______ #STARTPLATZ _______ #Startup #startups #Köln #cologne #thisiscologne #köllefornia #Gründer #macher #picoftheday #entrepreneurship #entrepreneurs #beautiful #people #community #coworkers #coworking</a></p>\n
    <p>Ein von STARTPLATZ (@startplatz) gepostetes Foto am <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-05-09T13:37:44+00:00">9. Mai 2016 um 6:37 Uhr</time></p>\n
    </div>\n
    </blockquote>\n
    <p><script src="//platform.instagram.com/en_US/embeds.js" async="" defer="defer"></script></p>\n
    <p><strong>\u{A0}</strong></p>\n
    <p><em>Quellen:</em></p>\n
    <p><a href="https://www.diygenius.com/amazing-instagram-facts/" target="_blank">www.diygenius.com</a><br />\n
    <a href="http://growingsocialmedia.com/brand-fails-mcdonalds-instagram/" target="_blank">www.growingsocialmedia.com</a><br />\n
    <a href="http://www.curalate.com/blog/6-image-qualities-that-drive-more-instagram-likes/" target="_blank">www.curalate.com</a></p>\n
    <p>&nbsp;</p>\n
    <blockquote>\n
    <p style="text-align: left;">Gefällt dir dieses Interview? Dann folge dem\u{A0}<a href="https://www.startplatz.de/" target="_blank">STARTPLATZ</a> auf Instagram!</p>\n
    <p>&nbsp;</p>\n
    <div style="width: 20%; padding: 0 10pt 0 0; float: left;"><strong><a href="https://www.startplatz.de/wp-content/uploads/2016/10/Gianmaria-Sbetta_mSM-e1477311355181.jpg" rel="attachment wp-att-34330"><img decoding="async" class="wp-image-34330 size-full alignright" src="https://www.startplatz.de/wp-content/uploads/2016/10/Gianmaria-Sbetta_mSM-e1477311355181.jpg" alt="Gian Sbetta" width="135" height="135" /></a></strong></div>\n
    <div style="”clear: both;"><strong>Autor: Gian Sbetta</strong></div>\n
    <div style="”clear: both;"></div>\n
    <div style="”clear: both;"></div>\n
    <div style="”clear: both;">Bevor Gian sein Studium in Innovation &amp; Entrepreneurship absolviert hat, konnte er internationale Erfahrungen in Italien, Deutschland und der Schweiz sammeln. Seit März 2016 unterstützt er das STARTPLATZ-Team im Online Marketing Bereich und begeistert sich fūr die Startup-Szene.</div>\n
    <p>&nbsp;</p></blockquote>\n
    <p>&nbsp;</p>\n
    <p>&nbsp;</p>\n
    <p style="text-align: left;">Weitere Beiträge der &#8222;Social Media Marketing für Startups&#8220;- Reihe:</p>\n
    <p><a href="https://www.startplatz.de/facebook_besser_einsetzen/" target="_blank">Social Media Marketing für Startups I\u{A0}&#8211; Facebook</a></p>\n
    <p style="text-align: left;"><a href="https://www.startplatz.de/corporate-blog-richtig-einsetzen/" target="_blank">Social Media Marketing für Startups III &#8211; Corporate Blog</a></p>\n
    <p style="text-align: left;"><a href="https://www.startplatz.de/pinterest-richtig-einsetzen/" target="_blank">Social Media Marketing für Startups IV &#8211; Pinterest</a></p>\n
    <p style="text-align: left;"><a href="http://Social Media Marketing für Startups V - Twitter" target="_blank">Social Media Marketing für Startups V &#8211; Twitter</a></p>\n
    <p>&nbsp;</p>\n
    <div style="text-align: center;"><strong>Gelesen und für gut befunden?\u{A0}</strong></div>\n
    <div style="text-align: center;"><strong>Wenn ihr noch mehr handfeste Praxistipps zum Thema Online PR, Content Marketing, Storytelling und Social Media Marketing erfahren wollt, findet ihr hier aktuelle Workshops:</strong></div>\n
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                <h3><a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">TechTuesday deine IT-Sprechstunde</a></h3>\n
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                            <div class="year">Aug 2026</div>\n
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                    <h2 class="hidden-xs"><a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">TechTuesday deine IT-Sprechstunde</a></h2>\n
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                        <li><i class="fa fa-clock-o fa-fw"></i>Tuesday, 11.08.26, 09:00 - 18:00 Uhr</li>\n
                                                <li><i class="fa fa-map-marker fa-fw"></i>Remote, Im Mediapark 5, 50670 Köln</li>\n
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                                                                                                                <a href="/events?tag=startplatz" class="btn btn-sort sort-gray">startplatz</a>&nbsp;\n
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                <h3><a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/">Planbare Kundengewinnung mit LinkedIn und KI</a></h3>\n
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                            <div class="day">11</div>\n
                            <div class="year">Aug 2026</div>\n
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                    <h2 class="hidden-xs"><a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/">Planbare Kundengewinnung mit LinkedIn und KI</a></h2>\n
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                        <li><i class="fa fa-clock-o fa-fw"></i>Tuesday, 11.08.26, 17:00 - 18:30 Uhr</li>\n
                                                <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Im Mediapark 5, 50670 Köln</li>\n
                                                                    <li><i class="fa fa-bullhorn fa-fw"></i> Hessam Vahedi</li>\n
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                            <div class="day">11</div>\n
                            <div class="year">Aug 2026</div>\n
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                    <h2 class="hidden-xs"><a href="/event/clawcon-nrw/">ClawCon NRW</a></h2>\n
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                        <li><i class="fa fa-clock-o fa-fw"></i>Tuesday, 11.08.26, 18:00 - 21:00 Uhr</li>\n
                                                <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Im Mediapark 5, 50670 Köln</li>\n
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                                                                                        <a href="/events?tag=networking" class="btn btn-sort sort-gray">networking</a>&nbsp;\n
                                                                                        <a href="/events?tag=openclaw" class="btn btn-sort sort-gray">openclaw</a>&nbsp;\n
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                        <a href="https://www.staging.startplatz.de/10-vorteile-der-nutzung-von-cloud-speicher/">10 Vorteile der Nutzung von Cloud-Speicher</a>   <br> 7. August    </div>\n
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                   if (!tbody) {                        return;                    }                    var nbOfAjaxRequest = tbody.rows.length;                    if (nbOfAjaxRequest >= 100) {                        tbody.deleteRow(0);                    }                    var request = requestStack[index];                    pendingRequests++;                    var row = document.createElement('tr');                    request.DOMNode = row;                    var requestNumberCell = document.createElement('td');                    requestNumberCell.textContent = index + 1;                    row.appendChild(requestNumberCell);                    var profilerCell = document.createElement('td');                    profilerCell.textContent = 'n/a';                    row.appendChild(profilerCell);                    var methodCell = document.createElement('td');                    methodCell.textContent = request.method;                    row.appendChild(methodCell);                    var typeCell = document.createElement('td');                    typeCell.textContent = request.type;                    row.appendChild(typeCell);                    var statusCodeCell = document.createElement('td');                    var statusCode = document.createElement('span');                    statusCode.textContent = 'n/a';                    statusCodeCell.appendChild(statusCode);                    row.appendChild(statusCodeCell);                    var pathCell = document.createElement('td');                    pathCell.className = 'sf-ajax-request-url';                    if ('GET' === request.method) {                        var pathLink = document.createElement('a');                        pathLink.setAttribute('href', request.url);                        pathLink.textContent = request.url;                        pathCell.appendChild(pathLink);                    } else {                        pathCell.textContent = request.url;                    }                    pathCell.setAttribute('title', request.url);                    row.appendChild(pathCell);                    var durationCell = document.createElement('td');                    durationCell.className = 'sf-ajax-request-duration';                    durationCell.textContent = 'n/a';                    row.appendChild(durationCell);                    request.liveDurationHandle = setInterval(function() {                        durationCell.textContent = (new Date() - request.start) + ' ms';                    }, 100);                    row.className = 'sf-ajax-request sf-ajax-request-loading';                    tbody.insertBefore(row, null);                    var toolbarInfo = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info');                    toolbarInfo.scrollTop = toolbarInfo.scrollHeight;                    renderAjaxRequests();                };                var finishAjaxRequest = function(index) {                    var request = requestStack[index];                    clearInterval(request.liveDurationHandle);                    if (!request.DOMNode) {                        return;                    }                    if (request.toolbarReplace && !request.toolbarReplaceFinished && request.profile) {                        /* Flag as complete because finishAjaxRequest can be called multiple times. */                        request.toolbarReplaceFinished = true;                        /* Search up through the DOM to find the toolbar's container ID. */                        for (var elem = request.DOMNode; elem && elem !== document; elem = elem.parentNode) {                            if (elem.id.match(/^sfwdt/)) {                                Sfjs.loadToolbar(elem.id.replace(/^sfwdt/, ''), request.profile);                                break;                            }                        }                    }                    if (pendingRequests > 0) {                        pendingRequests--;                    }                    var row = request.DOMNode;                    /* Unpack the children from the row */                    var profilerCell = row.children[1];                    var methodCell = row.children[2];                    var statusCodeCell = row.children[4];                    var statusCodeElem = statusCodeCell.children[0];                    var durationCell = row.children[6];                    if (request.error) {                        row.className = 'sf-ajax-request sf-ajax-request-error';                        methodCell.className = 'sf-ajax-request-error';                        successStreak = 0;                    } else {                        row.className = 'sf-ajax-request sf-ajax-request-ok';                        successStreak++;                    }                    if (request.statusCode) {                        if (request.statusCode < 300) {                            statusCodeElem.setAttribute('class', 'sf-toolbar-status');                        } else if (request.statusCode < 400) {                            statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-yellow');                        } else {                            statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red');                        }                        statusCodeElem.textContent = request.statusCode;                    } else {                        statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red');                    }                    if (request.duration) {                        durationCell.textContent = request.duration + ' ms';                    }                    if (request.profilerUrl) {                        profilerCell.textContent = '';                        var profilerLink = document.createElement('a');                        profilerLink.setAttribute('href', request.profilerUrl);                        profilerLink.textContent = request.profile;                        profilerCell.appendChild(profilerLink);                    }                    renderAjaxRequests();                };                                if (window.EventSource) {                    var oldEventSource = window.EventSource;                    function patchedEventSource(url, options) {                        var es = new oldEventSource(url, options);                        if (!url.toString().match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) {                            var stackElement = {                                error: false,                                url: url,                                method: 'GET',                                type: 'event-stream',                                start: new Date()                            };                            var idx = requestStack.push(stackElement) - 1;                            startAjaxRequest(idx);                            addEventListener(es, 'error', function () {                                stackElement.error = true;                                finishAjaxRequest(idx);                            });                            addEventListener(es, 'open', function () {                                stackElement.statusCode = 200;                                stackElement.toolbarReplaceFinished = false;                                stackElement.toolbarReplace = true;                            });                            addEventListener(es, 'symfony:debug:started', function (event) {                                var items = event.data.split('\n');                                stackElement.profile = items[0];                                stackElement.profilerUrl = items[1];                            });                            addEventListener(es, 'symfony:debug:error', function (event) {                                stackElement.error = true;                                stackElement.statusCode = event.data;                                finishAjaxRequest(idx);                            });                            addEventListener(es, 'symfony:debug:finished', function () {                                stackElement.duration = new Date() - stackElement.start;                                stackElement.toolbarReplaceFinished = false;                                stackElement.toolbarReplace = true;                                finishAjaxRequest(idx);                            });                        }                        return es;                    };                    Object.defineProperties(patchedEventSource, Object.getOwnPropertyDescriptors(oldEventSource));                    window.EventSource = patchedEventSource;                }                if (window.fetch && window.fetch.polyfill === undefined) {                    var oldFetch = window.fetch;                    window.fetch = function () {                        var promise = oldFetch.apply(this, arguments);                        var url = arguments[0];                        var params = arguments[1];                        var paramType = Object.prototype.toString.call(arguments[0]);                        if (paramType === '[object Request]') {                            url = arguments[0].url;                            params = {                                method: arguments[0].method,                                credentials: arguments[0].credentials,                                headers: arguments[0].headers,                                mode: arguments[0].mode,                                redirect: arguments[0].redirect                            };                        } else {                            url = String(url);                        }                        if (!url.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) {                            var method = 'GET';                            if (params && params.method !== undefined) {                                method = params.method;                            }                            var stackElement = {                                error: false,                                url: url,                                method: method,                                type: 'fetch',                                start: new Date()                            };                            var idx = requestStack.push(stackElement) - 1;                            promise.then(function (r) {                                stackElement.duration = new Date() - stackElement.start;                                stackElement.error = r.status < 200 || r.status >= 400;                                stackElement.statusCode = r.status;                                stackElement.profile = r.headers.get('x-debug-token');                                stackElement.profilerUrl = r.headers.get('x-debug-token-link');                                stackElement.toolbarReplaceFinished = false;                                stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace');                                finishAjaxRequest(idx);                            }, function (e){                                stackElement.error = true;                                finishAjaxRequest(idx);                            });                            startAjaxRequest(idx);                        }                        return promise;                    };                }                if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) {                    var proxied = XMLHttpRequest.prototype.open;                    XMLHttpRequest.prototype.open = function(method, url, async, user, pass) {                        var self = this;                        /* prevent logging AJAX calls to static and inline files, like templates */                        var path = url;                        if (url.slice(0, 1) === '/') {                            if (0 === url.indexOf('')) {                                path = url.slice(0);                            }                        }                        else if (0 === url.indexOf('https\u003A\/\/www.staging.startplatz.de')) {                            path = url.slice(33);                        }                        if (!path.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) {                            var stackElement = {                                error: false,                                url: url,                                method: method,                                type: 'xhr',                                start: new Date()                            };                            var idx = requestStack.push(stackElement) - 1;                            this.addEventListener('readystatechange', function() {                                if (self.readyState == 4) {                                    stackElement.duration = new Date() - stackElement.start;                                    stackElement.error = self.status < 200 || self.status >= 400;                                    stackElement.statusCode = self.status;                                    extractHeaders(self, stackElement);                                    finishAjaxRequest(idx);                                }                            }, false);                            startAjaxRequest(idx);                        }                        proxied.apply(this, Array.prototype.slice.call(arguments));                    };                }                                return {                    hasClass: hasClass,                    removeClass: removeClass,                    addClass: addClass,                    toggleClass: toggleClass,                    getPreference: getPreference,                    setPreference: setPreference,                    addEventListener: addEventListener,                    request: request,                    renderAjaxRequests: renderAjaxRequests,                    getSfwdt: function(token) {                        return document.getElementById('sfwdt' + token);                    },                    load: function(selector, url, onSuccess, onError, options) {                        var el = document.getElementById(selector);                        if (el && el.getAttribute('data-sfurl') !== url) {                            request(                                url,                                function(xhr) {                                    el.innerHTML = xhr.responseText;                                    el.setAttribute('data-sfurl', url);                                    removeClass(el, 'loading');                                    var pending = pendingRequests;                                    for (var i = 0; i < requestStack.length; i++) {                                        startAjaxRequest(i);                                        if (requestStack[i].duration || requestStack[i].error) {                                            finishAjaxRequest(i);                                        }                                    }                                    /* Revert the pending state in case there was a start called without a finish above. */                                    pendingRequests = pending;                                    (onSuccess || noop)(xhr, el);                                },                                function(xhr) { (onError || noop)(xhr, el); },                                '',                                options                            );                        }                        return this;                    },                    showToolbar: function(token) {                        var sfwdt = this.getSfwdt(token);                        var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`);                        if ('closed' === getPreference('toolbar/displayState')) {                            addClass(sfwdt.parentNode, 'sf-toolbar-closed');                            removeClass(sfwdt.parentNode, 'sf-toolbar-opened');                            if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); }                        } else {                            addClass(sfwdt.parentNode, 'sf-toolbar-opened');                            removeClass(sfwdt.parentNode, 'sf-toolbar-closed');                            if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'true'); }                        }                    },                    hideToolbar: function(token) {                        var sfwdt = this.getSfwdt(token);                        var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`);                        addClass(sfwdt.parentNode, 'sf-toolbar-closed');                        removeClass(sfwdt.parentNode, 'sf-toolbar-opened');                        if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); }                    },                    initToolbar: function(token) {                        this.showToolbar(token);                        var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`);                        addEventListener(toggleButton, 'click', function (event) {                            event.preventDefault();                            const newState = 'closed' === getPreference('toolbar/displayState') ? 'opened' : 'closed';                            setPreference('toolbar/displayState', newState);                            'opened' === newState ? Sfjs.showToolbar(token) : Sfjs.hideToolbar(token);                        });                    },                    loadToolbar: function(token, newToken) {                        var that = this;                        var triesCounter = document.getElementById('sfLoadCounter-' + token);                        var options = {                            retry: true,                            onSend: function (count) {                                if (count === 3) {                                    that.initToolbar(token);                                }                                if (triesCounter) {                                    triesCounter.textContent = count;                                }                            },                        };                        var cancelButton = document.getElementById('sfLoadCancel-' + token);                        if (cancelButton) {                            addEventListener(cancelButton, 'click', function (event) {                                event.preventDefault();                                options.stop = true;                                that.hideToolbar(token);                            });                        }                        newToken = (newToken || token);                        this.load(                            'sfwdt' + token,                            'https\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken),                            function(xhr, el) {                                var toolbarContent = document.getElementById('sfToolbarMainContent-' + newToken);                                /* Do nothing in the edge case where the toolbar has already been replaced with a new one */                                if (!toolbarContent) {                                    return;                                }                                /* Replace the ID, it has to match the new token */                                toolbarContent.parentElement.id = 'sfwdt' + newToken;                                /* Evaluate in global scope scripts embedded inside the toolbar */                                var i, scripts = [].slice.call(el.querySelectorAll('script'));                                for (i = 0; i < scripts.length; ++i) {                                    if (scripts[i].firstChild) {                                        eval.call({}, scripts[i].firstChild.nodeValue);                                    }                                }                                el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none';                                if (el.style.display == 'none') {                                    return;                                }                                that.initToolbar(newToken);                                /* Handle toolbar-info position */                                var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block'));                                for (i = 0; i < toolbarBlocks.length; ++i) {                                    toolbarBlocks[i].onmouseover = function () {                                        var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0];                                        var pageWidth = document.body.clientWidth;                                        var elementWidth = toolbarInfo.offsetWidth;                                        var leftValue = (elementWidth + this.offsetLeft) - pageWidth;                                        var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth;                                        /* Reset right and left value, useful on window resize */                                        toolbarInfo.style.right = '';                                        toolbarInfo.style.left = '';                                        if (elementWidth > pageWidth) {                                            toolbarInfo.style.left = 0;                                        }                                        else if (leftValue > 0 && rightValue > 0) {                                            toolbarInfo.style.right = (rightValue * -1) + 'px';                                        } else if (leftValue < 0) {                                            toolbarInfo.style.left = 0;                                        } else {                                            toolbarInfo.style.right = '0px';                                        }                                    };                                }                                renderAjaxRequests();                                addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() {                                    requestStack = [];                                    renderAjaxRequests();                                    successStreak = 4;                                    document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = '';                                });                                addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) {                                    var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info');                                    elem.scrollTop = elem.scrollHeight;                                });                                addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) {                                    event.preventDefault();                                    toggleClass(this.parentNode, 'hover');                                });                                var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info');                                if (null !== dumpInfo) {                                    addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () {                                        dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px';                                    });                                    addEventListener(dumpInfo, 'mouseleave', function () {                                        dumpInfo.style.minHeight = '';                                    });                                }                            },                            function(xhr) {                                if (xhr.status !== 0 && !options.stop) {                                    var sfwdt = that.getSfwdt(token);                                    sfwdt.innerHTML = '\                                    <div class="sf-toolbarreset notranslate">\                                        <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\                                        An error occurred while loading the web debug toolbar. <a href="https\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\                                    </div>\                                ';                                    sfwdt.parentElement.setAttribute('class', 'sf-toolbar sf-error-toolbar');                                }                            },                            options                        );                        return this;                    },                    toggle: function(selector, elOn, elOff) {                        var tmp = elOn.style.display,                            el = document.getElementById(selector);                        elOn.style.display = elOff.style.display;                        elOff.style.display = tmp;                        if (el) {                            el.style.display = 'none' === tmp ? 'none' : 'block';                        }                        return this;                    },                };            })();        }        Sfjs.loadToolbar('daa473');    /*]]>*/</script></div><!-- END of Symfony Web Debug Toolbar -->\n
    </body>\n
    </html>\n
    """
  #version: "1.1"
  #statusCode: 200
  #statusText: "OK"
  #charset: "UTF-8"
  -sentHeaders: ? array
}

"instagram-richtig-einsetzen/"