Symfony Profiler

PassthruController :: passthruAction

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key	Value
_controller	"Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction"
_firewall_context	"security.firewall.map.context.main"
_route	"startplatz_wordpress_passthru"
_route_params	[`"path" => "web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich/"`]
_security_authenticators	[]
_security_firewall_run	"_security_main"
_security_skipped_authenticators	[Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2375 -supports: false -passport: null -duration: null -stub: "App\StartPlatz\Bundle\UserBundle\Security\LoginLinkAuthenticator" -authenticated: null -exception: null -authenticator: App\StartPlatz\Bundle\UserBundle\Security\LoginLinkAuthenticator {#2376 …} } Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2373 -supports: false -passport: null -duration: null -stub: "Symfony\Component\Security\Http\Authenticator\FormLoginAuthenticator" -authenticated: null -exception: null -authenticator: Symfony\Component\Security\Http\Authenticator\FormLoginAuthenticator {#2093 …} } Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2378 -supports: false -passport: null -duration: null -stub: "Symfony\Component\Security\Http\Authenticator\RememberMeAuthenticator" -authenticated: null -exception: null -authenticator: Symfony\Component\Security\Http\Authenticator\RememberMeAuthenticator {#2379 …} }]
_stopwatch_token	"73b83d"
_wordpressResponse	Symfony\Component\HttpFoundation\Response {#693+headers: Symfony\Component\HttpFoundation\ResponseHeaderBag {#5551 …} #content: """ <!DOCTYPE html>\n <html lang="de">\n <head>\n <meta charset="utf-8">\n <meta name="viewport" content="width=device-width, initial-scale=1">\n \n <link rel="profile" href="http://gmpg.org/xfn/11">\n <link rel="pingback" href="https://www.staging.startplatz.de/xmlrpc.php">\n <!-- Apple Touch Icon (180x180 auto-scales) -->\n <link rel="apple-touch-icon" href="/apple-touch-icon.png">\n <!-- Favicon -->\n \n <link rel="icon" href="/favicon.png" sizes="32x32">\n \n \n <!-- HTML5 Shim and Respond.js IE8 support of HTML5 elements and media queries -->\n <!--[if lt IE 9]>\n <script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.min.js"></script>\n <script src="https://cdnjs.cloudflare.com/ajax/libs/respond.js/1.4.2/respond.min.js"></script>\n <![endif]-->\n <script>\n window.dataLayer = window.dataLayer \|\| [];\n function gtag(){dataLayer.push(arguments);}\n window.__spConsentDefaultSet = true;\n gtag('consent', 'default', {\n ad_storage: 'denied', analytics_storage: 'denied',\n ad_user_data: 'denied', ad_personalization: 'denied',\n functionality_storage: 'granted', security_storage: 'granted',\n wait_for_update: 500\n });\n window.SP_CONSENT_CONFIG = {\n ga4: 'G-XYVL4EFW9X',\n gtm: 'GTM-5WTVWDT',\n metaPixel: '767917863396798',\n clarity: 'xfldwusw5h',\n privacyUrl: 'https://www.startplatz.de/datenschutz'\n };\n if(!window.fbq){var n=window.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!window._fbq)window._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];}\n </script>\n <link rel="stylesheet" href="/css/sp-consent.css">\n <script src="/js/sp-consent.js" defer></script>\n <script src="/js/sp-conversion.js" defer></script>\n \n \n <!-- wp_head starts -->\n <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />\n \n \t<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.1) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n \t<title>Web-Advertising: Fluch und Segen zugleich und doch unersetzlich - STARTPLATZ</title>\n \t<meta name="description" content="Ohne Internetwerbung kommt kein Unternehmen aus. 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height:2px;border-radius:2px;background:#7AB800;\n }\n \n #sp-public-nav .bar-right{margin-left:auto;display:flex;align-items:center;gap:14px}\n #sp-public-nav .lang{position:relative;display:flex;align-items:center}\n #sp-public-nav .lang-btn{display:flex;align-items:center;gap:3px;background:none;border:0;cursor:pointer;color:var(--grey);padding:8px 4px}\n #sp-public-nav .lang-btn:hover{color:var(--ink)}\n #sp-public-nav .lang-btn svg{width:20px;height:20px}\n #sp-public-nav .lang-btn .lang-caret{width:12px;height:12px}\n #sp-public-nav .lang-menu{position:absolute;top:100%;right:0;background:#fff;border:1px solid var(--line);border-radius:12px;box-shadow:0 14px 36px -8px rgba(0,0,0,.16);padding:6px;display:none;flex-direction:column;min-width:70px;z-index:1002}\n #sp-public-nav .lang:hover .lang-menu{display:flex}\n #sp-public-nav .lang-menu a{padding:7px 14px;font-size:.92rem;border-radius:7px;color:var(--ink)}\n #sp-public-nav .lang-menu a:hover{background:var(--line)}\n #sp-public-nav .lang-menu a.active{font-weight:600}\n /* B-2177: Konto-Menü für eingeloggte Nutzer — gleiche Hover-Mechanik wie der\n Sprachumschalter darüber, damit kein zusätzliches JS nötig ist. /\n #sp-public-nav .user{position:relative;display:flex;align-items:center}\n #sp-public-nav .user-btn{\n display:flex;align-items:center;gap:4px;\n background:none;border:0;cursor:pointer;padding:4px 0;color:var(--grey);\n }\n #sp-public-nav .user-btn:hover{color:var(--ink)}\n #sp-public-nav .user-btn .lang-caret{width:12px;height:12px}\n #sp-public-nav .user-avatar{\n width:30px;height:30px;border-radius:50%;object-fit:cover;\n border:1px solid var(--line);display:block;\n }\n #sp-public-nav .user-initials{\n width:30px;height:30px;border-radius:50%;\n background:#7AB800;color:#fff;\n display:flex;align-items:center;justify-content:center;\n font-size:.85rem;font-weight:700;\n }\n #sp-public-nav .user-menu{\n position:absolute;top:100%;right:0;\n background:#fff;border:1px solid var(--line);border-radius:12px;\n box-shadow:0 14px 36px -8px rgba(0,0,0,.16);\n padding:6px;display:none;flex-direction:column;min-width:170px;z-index:1002;\n }\n #sp-public-nav .user:hover .user-menu{display:flex}\n #sp-public-nav .user-menu a{padding:8px 14px;font-size:.92rem;border-radius:7px;color:var(--ink);white-space:nowrap}\n #sp-public-nav .user-menu a:hover{background:var(--line)}\n #sp-public-nav .user-name{\n padding:8px 14px 6px;font-size:.82rem;color:var(--grey-soft);\n border-bottom:1px solid var(--line);margin-bottom:4px;\n max-width:220px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\n }\n #sp-public-nav .user-logout{margin-top:4px;border-top:1px solid var(--line);border-radius:0 0 7px 7px}\n #sp-public-nav .login{font-size:.95rem;color:var(--ink);opacity:.82}\n #sp-public-nav .login:hover{opacity:1}\n #sp-public-nav .join{\n font-size:.95rem;font-weight:600;\n color:#fff;background:#7AB800;\n padding:9px 18px;border-radius:980px;\n transition:background .18s ease;\n }\n #sp-public-nav .join:hover{background:#5a8a00}\n \n #sp-public-nav .panel{\n position:absolute;top:calc(100% + 0px);left:50%;\n transform:translateX(-50%) translateY(6px);\n background:var(--panel);\n border:1px solid var(--line);\n border-radius:var(--radius);\n box-shadow:0 18px 60px -12px rgba(0,0,0,.18),0 4px 14px rgba(0,0,0,.05);\n padding:24px 28px;\n opacity:0;visibility:hidden;pointer-events:none;\n transition:opacity .2s ease,transform .2s ease,visibility .2s;\n z-index:1001;\n }\n #sp-public-nav .nav-item:hover>.panel,\n #sp-public-nav .nav-item.is-open>.panel{\n opacity:1;visibility:visible;pointer-events:auto;\n transform:translateX(-50%) translateY(0);\n }\n \n #sp-public-nav .slim{display:flex;flex-direction:column;min-width:230px}\n #sp-public-nav .slim-2col{display:flex;gap:48px}\n #sp-public-nav .slim-city{display:flex;flex-direction:column}\n #sp-public-nav .slim-head{\n font-size:.72rem;font-weight:600;letter-spacing:.01em;\n color:var(--grey);\n margin-bottom:16px;white-space:nowrap;\n }\n #sp-public-nav .big-list{display:flex;flex-direction:column;gap:11px}\n #sp-public-nav .big-list a{\n font-size:1.55rem;font-weight:700;line-height:1.18;\n color:var(--ink);letter-spacing:-.01em;white-space:nowrap;\n transition:color .15s ease;\n }\n #sp-public-nav .big-list a:hover{color:#000;opacity:.7}\n / B-1733: In Dropdowns mit Rangfolge (Events, Für Unternehmen, Startupwelt, AI Hub, Über uns)\n trägt nur der erste Eintrag die volle Größe — die folgenden treten zurück und führen den Blick\n auf das Hauptziel. Coworking/Konferenzräume bleiben ungestuft (Einträge dort sind gleichrangig). /\n #sp-public-nav .big-list-tiered a:not(:first-child){\n font-size:1.05rem;font-weight:600;line-height:1.3;\n color:var(--grey);letter-spacing:0;\n }\n #sp-public-nav .big-list-tiered a:not(:first-child):hover{color:var(--ink);opacity:1}\n / B-2155: Nebeneintrag im Stadt-Block (AI Community Pass) — tritt gegenüber den\n gleichrangigen Hauptprodukten zurück, bleibt aber mit Badge auffindbar. /\n #sp-public-nav .big-list a.nav-sub{\n font-size:1.05rem;font-weight:600;line-height:1.3;\n color:var(--grey);letter-spacing:0;\n display:inline-flex;align-items:center;gap:8px;\n }\n #sp-public-nav .big-list a.nav-sub:hover{color:var(--ink);opacity:1}\n #sp-public-nav .nav-badge{\n background:#9535ff;color:#fff;\n font-size:.62rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;\n padding:2px 7px;border-radius:999px;line-height:1.4;\n }\n #sp-public-nav .slim-divider{height:1px;background:var(--line);margin:20px 0 14px}\n #sp-public-nav .slim-foot{\n display:flex;align-items:center;justify-content:space-between;\n gap:24px;white-space:nowrap;\n }\n #sp-public-nav .slim-cta{\n font-size:.95rem;font-weight:600;color:#5a8a00;\n transition:color .15s ease,opacity .15s ease;\n }\n #sp-public-nav .slim-cta:hover{color:#7AB800;opacity:.85}\n / B-1473: Probetag-CTA pro Stadt-Spalte; Footer nur noch Memberships (rechtsbündig) /\n / B-2174: Der Probetag-CTA hing per festem margin-top direkt unter der Liste und\n rutschte damit mit jeder zusaetzlichen Zeile nach unten. Seit dem AI Community Pass\n (B-2155) hat Duesseldorf einen Eintrag mehr als Koeln -> die beiden CTAs standen\n 33px versetzt. margin-top:auto schiebt ihn an den Spaltenboden; die Spalten sind\n durch das flex-stretch in .slim-2col ohnehin gleich hoch. Das padding haelt den\n Abstand zur Liste, wenn eine Spalte exakt ausgefuellt ist. /\n #sp-public-nav .slim-city-cta{margin-top:auto;padding-top:16px}\n #sp-public-nav .slim-foot-single{justify-content:flex-end}\n #sp-public-nav .slim-over{\n font-size:.9rem;font-weight:400;color:var(--grey);\n transition:color .15s ease;\n }\n #sp-public-nav .slim-over:hover{color:var(--ink)}\n \n #sp-public-nav .burger{display:none;margin-left:auto;background:none;border:0;cursor:pointer;\n width:32px;height:32px;align-items:center;justify-content:center}\n #sp-public-nav .burger span{display:block;width:18px;height:1.5px;background:var(--ink);position:relative}\n #sp-public-nav .burger span::before,#sp-public-nav .burger span::after{content:"";position:absolute;left:0;width:18px;height:1.5px;background:var(--ink)}\n #sp-public-nav .burger span::before{top:-5px}#sp-public-nav .burger span::after{top:5px}\n \n / ===== Mobile Drill-Down-Overlay (Apple-Stil) ===== /\n #sp-public-nav .mobile{\n display:none;position:fixed;inset:0;z-index:1005;\n background:#fff;flex-direction:column;overflow:hidden;\n }\n #sp-public-nav .mobile.open{display:flex}\n \n / Header: Logo + Schließen /\n #sp-public-nav .mob-topbar{\n flex:0 0 auto;height:var(--bar-h);\n display:flex;align-items:center;justify-content:space-between;\n padding:0 22px;border-bottom:1px solid var(--line);\n background:rgba(255,255,255,.92);\n backdrop-filter:saturate(180%) blur(14px);\n -webkit-backdrop-filter:saturate(180%) blur(14px);\n }\n #sp-public-nav .mob-logo img{height:24px;display:block}\n #sp-public-nav .mob-close{\n width:32px;height:32px;border:0;background:transparent;\n color:var(--grey-soft);font-size:22px;line-height:1;cursor:pointer;\n display:flex;align-items:center;justify-content:center;border-radius:50%;\n }\n #sp-public-nav .mob-close:active{background:#f2f2f4}\n \n / Sliding viewport /\n #sp-public-nav .mob-viewport{flex:1 1 auto;position:relative;overflow:hidden}\n #sp-public-nav .mob-level{\n position:absolute;inset:0;overflow-y:auto;-webkit-overflow-scrolling:touch;\n background:#fff;transition:transform .3s cubic-bezier(.32,.72,0,1);\n }\n \n / Level 1 /\n #sp-public-nav .mob-level1{transform:translateX(0);display:flex;flex-direction:column;z-index:1}\n #sp-public-nav .mobile.in-sub .mob-level1{transform:translateX(-26%)}\n #sp-public-nav .mob-l1-list{flex:1 1 auto;padding:6px 0 4px}\n #sp-public-nav .mob-l1-row{\n display:flex;align-items:center;justify-content:space-between;width:100%;\n background:transparent;border:0;text-align:left;\n padding:17px 22px;font-size:17px;color:var(--ink);font-weight:500;\n letter-spacing:-.012em;cursor:pointer;position:relative;font-family:inherit;\n }\n #sp-public-nav .mob-l1-row + .mob-l1-row::before{\n content:"";position:absolute;top:0;left:22px;right:0;height:1px;background:var(--line);\n }\n #sp-public-nav .mob-l1-row:active{background:#f7f7f8}\n #sp-public-nav .mob-chev{color:#aeaeb2;font-size:20px;font-weight:400;line-height:1;margin-left:12px}\n \n / Level 1 footer /\n #sp-public-nav .mob-foot{\n flex:0 0 auto;border-top:1px solid var(--line);\n padding:16px 22px 22px;display:flex;align-items:center;gap:14px;flex-wrap:wrap;\n }\n #sp-public-nav .mob-lang{font-size:13px;color:var(--grey);letter-spacing:.02em}\n #sp-public-nav .mob-lang a{color:var(--grey)}\n #sp-public-nav .mob-lang a.active{color:var(--ink);font-weight:600}\n #sp-public-nav .mob-lang .sep{color:#aeaeb2;margin:0 4px}\n #sp-public-nav .mob-login{font-size:14px;color:var(--ink);font-weight:500}\n #sp-public-nav .mob-pill{\n margin-left:auto;background:#7AB800;color:#fff;font-size:14px;font-weight:600;\n padding:9px 18px;border-radius:999px;letter-spacing:-.01em;white-space:nowrap;\n }\n #sp-public-nav .mob-pill:active{background:#6aa300}\n \n / Level 2 panels /\n #sp-public-nav .mob-panel{\n transform:translateX(100%);display:flex;flex-direction:column;z-index:2;\n }\n #sp-public-nav .mob-panel.active{transform:translateX(0)}\n #sp-public-nav .mob-sub-header{\n position:sticky;top:0;flex:0 0 auto;\n background:rgba(255,255,255,.92);\n backdrop-filter:saturate(180%) blur(14px);\n -webkit-backdrop-filter:saturate(180%) blur(14px);\n border-bottom:1px solid var(--line);z-index:5;\n }\n #sp-public-nav .mob-back{\n display:flex;align-items:center;gap:4px;width:100%;\n background:transparent;border:0;text-align:left;\n padding:15px 20px;font-size:17px;font-weight:600;letter-spacing:-.015em;\n color:var(--ink);cursor:pointer;font-family:inherit;\n }\n #sp-public-nav .mob-back-arrow{color:#7AB800;font-size:21px;line-height:1;margin-right:2px}\n #sp-public-nav .mob-back:active{opacity:.6}\n #sp-public-nav .mob-l2-body{flex:1 1 auto;padding:8px 0 4px}\n #sp-public-nav .mob-group-head{\n font-size:11px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;\n color:#aeaeb2;padding:18px 22px 7px;\n }\n #sp-public-nav .mob-l2-row{\n display:block;padding:14px 22px;font-size:16px;color:var(--ink);\n font-weight:400;letter-spacing:-.01em;position:relative;\n }\n #sp-public-nav .mob-l2-row + .mob-l2-row::before{\n content:"";position:absolute;top:0;left:22px;right:22px;height:1px;background:var(--line);\n }\n #sp-public-nav .mob-l2-row:active{background:#f7f7f8}\n #sp-public-nav .mob-ext{font-size:12px;color:#aeaeb2;margin-left:5px;vertical-align:1px}\n \n / CTA area /\n #sp-public-nav .mob-cta-area{\n flex:0 0 auto;border-top:1px solid var(--line);\n padding:18px 22px 24px;display:flex;flex-direction:column;gap:12px;\n }\n #sp-public-nav .mob-cta{\n display:block;text-align:center;background:#7AB800;color:#fff;\n font-size:16px;font-weight:600;padding:14px 18px;border-radius:14px;letter-spacing:-.01em;\n }\n #sp-public-nav .mob-cta:active{background:#6aa300}\n #sp-public-nav .mob-cta-secondary{\n display:block;text-align:center;color:var(--ink);font-size:15px;font-weight:500;padding:2px;\n }\n \n @media(max-width:1023px){\n #sp-public-nav .nav,#sp-public-nav .bar-right{display:none}\n #sp-public-nav .burger{display:flex}\n }\n </style>\n <div id="sp-public-nav">\n \n <!-- ============ TOP BAR ============ -->\n <header class="bar">\n <div class="bar-inner">\n <a class="logo" href="/" aria-label="STARTPLATZ">\n <img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n </a>\n \n <nav class="nav" id="nav">\n \n <!-- ===== Büros & Coworking ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Büros & Coworking</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-2col">\n <div class="slim-city">\n <div class="slim-head">Köln</div>\n <div class="big-list">\n <a href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n <a href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n <a href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n </div>\n <a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag buchen →</a>\n </div>\n <div class="slim-city">\n <div class="slim-head">Düsseldorf</div>\n <div class="big-list">\n <a href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n <a href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n <a href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n <a class="nav-sub" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass<span class="nav-badge">Neu</span></a>\n </div>\n <a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag buchen →</a>\n </div>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot slim-foot-single">\n <a class="slim-over" href="https://www.startplatz.de/memberships/">Memberships & Tarife →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Konferenzräume ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Konferenzräume</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Konferenzräume entdecken</div>\n <div class="big-list">\n <a href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n <a href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n <a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Events ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Events</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Events entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/events">Alle Events</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Für Unternehmen (Business Innovation) ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Für Unternehmen</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Business Innovation entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="/business-innovation/">Für Unternehmen</a>\n <a href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n <a href="/business-innovation/startup-scouting/">Startup Scouting</a>\n <a href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n <a href="/business-innovation/partnerschaften/">Partnerschaften & Sponsoring</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n <a class="slim-over" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Startupwelt ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Startupwelt</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Startupwelt entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n <a href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n <a href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n <a href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch</a>\n <a href="https://www.startplatz.de/startups">Unsere Startups</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n <a class="slim-over" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring & mehr →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== AI Hub ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">AI Hub</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">AI Hub entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare & Masterclasses</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n <a href="https://www.startplatz.de/ai-hub-rheinland-koeln-frankreich-startplatz/">Frankreich-Initiative</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/ki-experten">Dozent:in werden</a>\n <a class="slim-over" href="https://startplatz-ai-academy.de/" target="_blank" rel="noopener">Zur AI Academy →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Über uns ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Über uns</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">STARTPLATZ entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/ueber-uns/">Über STARTPLATZ</a>\n <a href="https://www.startplatz.de/startplatz-team/">STARTPLATZ Team</a>\n <a href="https://www.startplatz.de/standorte/">Standorte</a>\n <a href="https://www.startplatz.de/partner">Partner</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/karriere/">Karriere</a>\n <a class="slim-cta" href="https://www.startplatz.de/partner-werden/">Partner werden</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Blog (direct link) ===== -->\n <div class="nav-item">\n <a class="nav-link" href="https://www.startplatz.de/blog/">Blog</a>\n </div>\n \n </nav>\n \n <div class="bar-right">\n <div class="lang">\n <button class="lang-btn" aria-label="Sprache wählen">\n <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M21 12a9 9 0 01-9 9m9-9a9 9 0 00-9-9m9 9H3m9 9a9 9 0 01-9-9m9 9c1.657 0 3-4.03 3-9s-1.343-9-3-9m0 18c-1.657 0-3-4.03-3-9s1.343-9 3-9m-9 9a9 9 0 019-9"/></svg>\n <svg class="lang-caret" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M19 9l-7 7-7-7"/></svg>\n </button>\n <div class="lang-menu">\n <a href="/" class="active">DE</a>\n <a href="/en/" class="">EN</a>\n <a href="/fr/" class="">FR</a>\n </div>\n </div>\n <a class="login" href="https://www.startplatz.de/login/">Login</a>\n <a class="join" href="https://www.startplatz.de/memberships/">Mitglied werden</a>\n </div>\n \n <button class="burger" id="burger" aria-label="Menü"><span></span></button>\n </div>\n </header>\n \n <!-- ============ MOBILE DRILL-DOWN (Apple-Stil) ============ -->\n <div class="mobile" id="mobile">\n \n <!-- Header: Logo + Schließen -->\n <div class="mob-topbar">\n <a class="mob-logo" href="/" aria-label="STARTPLATZ">\n <img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n </a>\n <button class="mob-close" type="button" aria-label="Menü schließen">✕</button>\n </div>\n \n <!-- Sliding viewport -->\n <div class="mob-viewport">\n \n <!-- LEVEL 1 -->\n <div class="mob-level mob-level1" id="mob-level1">\n <nav class="mob-l1-list">\n <button class="mob-l1-row" type="button" data-target="mob-sub-bueros">Büros & Coworking <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-konf">Konferenzräume <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-events">Events <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-corporate">Für Unternehmen <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-startup">Startupwelt <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-aihub">AI Hub <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-ueber">Über uns <span class="mob-chev">›</span></button>\n <a class="mob-l1-row" href="https://www.startplatz.de/blog/">Blog <span class="mob-chev">›</span></a>\n </nav>\n <div class="mob-foot">\n <span class="mob-lang"><a href="/" class="active">DE</a><span class="sep">·</span><a href="/en/" class="">EN</a><span class="sep">·</span><a href="/fr/" class="">FR</a></span>\n <a class="mob-login" href="https://www.startplatz.de/login/">Login</a>\n <a class="mob-pill" href="https://www.startplatz.de/memberships/">Mitglied werden</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Büros & Coworking -->\n <div class="mob-level mob-panel" id="mob-sub-bueros">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Büros & Coworking</button>\n </div>\n <div class="mob-l2-body">\n <div class="mob-group">\n <div class="mob-group-head">Köln</div>\n <a class="mob-l2-row" href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n </div>\n <div class="mob-group">\n <div class="mob-group-head">Düsseldorf</div>\n <a class="mob-l2-row" href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass <span class="nav-badge">Neu</span></a>\n </div>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag Köln buchen</a>\n <a class="mob-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag Düsseldorf buchen</a>\n <a class="mob-cta-secondary" href="https://www.startplatz.de/memberships/">Memberships & Tarife →</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Konferenzräume -->\n <div class="mob-level mob-panel" id="mob-sub-konf">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Konferenzräume</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n <a class="mob-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Events -->\n <div class="mob-level mob-panel" id="mob-sub-events">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Events</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="https://www.startplatz.de/events">Alle Events</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Für Unternehmen (Business Innovation) -->\n <div class="mob-level mob-panel" id="mob-sub-corporate">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Für Unternehmen</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="/business-innovation/">Für Unternehmen</a>\n <a class="mob-l2-row" href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n <a class="mob-l2-row" href="/business-innovation/startup-scouting/">Startup Scouting</a>\n <a class="mob-l2-row" href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n <a class="mob-l2-row" href="/business-innovation/partnerschaften/">Partnerschaften & Sponsoring</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n <a class="mob-cta-secondary" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Startupwelt -->\n <div class="mob-level mob-panel" id="mob-sub-startup">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Startupwelt</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n <a class="mob-l2-row" href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch<span class="mob-ext">↗</span></a>\n <a class="mob-l2-row" href="https://www.startplatz.de/startups">Unsere Startups</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n <a class="mob-cta-secondary" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring & mehr →</a>\n </div>\n </div>\n \n <!-- LEVEL 2: AI Hub -->\n <div class="mob-level mob-panel" id="mob-sub-aihub">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> AI Hub</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare & Masterclasses</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ai-hub-rheinland-koeln-frankreich-startplatz/">Frankreich-Initiative</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.startplatz.de/ki-experten">Dozent:in werden</a>\n <a class="mob-cta-secondary" href="https://startplatz-ai-academy.de/" target="_blank" rel="noopener">Zur AI Academy →</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Über uns -->\n <div class="mob-level mob-panel" id="mob-sub-ueber">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Über uns</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="https://www.startplatz.de/ueber-uns/">Über STARTPLATZ</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/startplatz-team/">STARTPLATZ Team</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/standorte/">Standorte</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/partner">Partner</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.startplatz.de/partner-werden/">Partner werden</a>\n <a class="mob-cta-secondary" href="https://www.startplatz.de/karriere/">Karriere</a>\n </div>\n </div>\n \n </div><!-- /mob-viewport -->\n </div>\n \n <script>\n (function(){\n var root = document.getElementById('sp-public-nav');\n if (!root) return;\n \n var items = Array.prototype.slice.call(root.querySelectorAll('.nav-item[data-menu]'));\n \n // click-to-toggle on desktop (hover already works via CSS)\n items.forEach(function(item){\n var link = item.querySelector('.nav-link');\n link.addEventListener('click', function(e){\n e.stopPropagation();\n var wasOpen = item.classList.contains('is-open');\n items.forEach(function(i){ i.classList.remove('is-open'); });\n if(!wasOpen) item.classList.add('is-open');\n });\n });\n \n // click outside closes\n document.addEventListener('click', function(){\n items.forEach(function(i){ i.classList.remove('is-open'); });\n });\n \n // hovering any item clears a click-locked panel so hover feels native\n items.forEach(function(item){\n item.addEventListener('mouseenter', function(){\n items.forEach(function(i){ if(i!==item) i.classList.remove('is-open'); });\n });\n });\n \n // ---- mobile drill-down (Apple-Stil) ----\n var burger = root.querySelector('#burger');\n var mobile = root.querySelector('#mobile');\n \n function eachIn(sel, fn){\n if (!mobile) return;\n Array.prototype.forEach.call(mobile.querySelectorAll(sel), fn);\n }\n \n // Overlay auf Level 1 zuruecksetzen (alle Sub-Panels parken, hoch scrollen)\n function resetMobile(){\n if (!mobile) return;\n mobile.classList.remove('in-sub');\n eachIn('.mob-panel.active', function(p){ p.classList.remove('active'); });\n var lvl1 = mobile.querySelector('.mob-level1');\n if (lvl1) lvl1.scrollTop = 0;\n }\n \n function openMobile(){\n if (!mobile) return;\n resetMobile();\n mobile.classList.add('open');\n }\n \n function closeMobile(){\n if (!mobile) return;\n mobile.classList.remove('open');\n resetMobile();\n }\n \n // Level-2-Panel von rechts einschieben\n function openSub(id){\n if (!mobile) return;\n var panel = mobile.querySelector('#' + id);\n if (!panel) return;\n eachIn('.mob-panel', function(p){ if (p !== panel) p.classList.remove('active'); });\n panel.scrollTop = 0;\n void panel.offsetWidth; // Reflow erzwingen fuer sauberen Slide\n panel.classList.add('active');\n mobile.classList.add('in-sub');\n }\n \n // Zurueck zu Level 1\n function closeSub(){\n if (!mobile) return;\n mobile.classList.remove('in-sub');\n eachIn('.mob-panel.active', function(p){ p.classList.remove('active'); });\n }\n \n if (burger && mobile) {\n burger.addEventListener('click', function(){\n if (mobile.classList.contains('open')) { closeMobile(); }\n else { openMobile(); }\n });\n }\n \n eachIn('.mob-l1-row[data-target]', function(btn){\n btn.addEventListener('click', function(){ openSub(btn.getAttribute('data-target')); });\n });\n eachIn('.mob-back', function(b){ b.addEventListener('click', closeSub); });\n eachIn('.mob-close', function(c){ c.addEventListener('click', closeMobile); });\n })();\n </script>\n </div><div aria-hidden="true" style="height:68px"></div> <!-- menu -->\n \n <div class="container-fluid cut-bottom">\n <div class="banner banner-wide top-blog-item">\n <div class="banner-content">\n <strong style="font-size:36px">Blog</strong>\n <p>News rund um den STARTPLATZ, die Startup-Szene und Digitalthemen.</p>\n </div>\n </div>\n </div>\n \n <style type="text/css">\n </style>\n \n <div class="container">\n <div class="row row-equal page">\n <div class="col-xs-12 col-md-8 page-main">\n \n \n <div class="row">\n <a href="https://www.staging.startplatz.de/web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich/"><img class="img-responsive" src="https://www.staging.startplatz.de/wp-content/uploads/2019/04/gastbeitrag_internetwerbung_fluch_und_segen3.jpg" alt="" style="width: 7830px; "></a>\n </div>\n <div class="separator"></div>\n <h1 style="line-height: 2em;">Web-Advertising: Fluch und Segen zugleich und doch unersetzlich</h1>\n <p class="date">3. April 2019, 16:41 :: <a href="https://www.staging.startplatz.de/category/aktuelle-trends/" rel="category tag">Aktuelle Trends</a> \| <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a></p>\n <p class="date">Autor: lgraef</p>\n <p><p><b>Wer ein Geschäft betreibt, ganz gleich, in welchem Bereich, kommt nicht an Web-Advertising vorbei. Das gilt selbst für Offline-Produkte bzw. Unternehmen, auch wenn letztere eine aussterbende Gattung sind.</b>\u{A0}<b>Allerdings hat Werbung im Netz eigene Vor- und Nachteile, die selbst erfolgreichen Unternehmern oft nicht bewusst sind. Der folgende Artikel will die Chancen und Stolpersteine für Startup-Unternehmer offenlegen.</b></p>\n <p><span id="more-62819"></span></p>\n <h3><b>Vorteil: Durchsetzungsfähigkeit</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Stellen wir uns den E-Commerce als Landkarte vor. Dann wird schnell klar, dass die Zahl der weißen Flecken faktisch nicht mehr existent ist. </span><span style="font-weight: 400;">In jedem Bereich gibt es bereits Unternehmen; so manches wird von Platzhirschen schon seit Jahrzehnten dominiert. Hier muss man die Analogie zu anderen Werbeplattformen ziehen.\u{A0}</span><span style="font-weight: 400;">Egal ob Fernsehen, Radio oder Print. Dort gewinnt der, der das nötige Kleingeld hat. Im Internet hingegen hat jeder das Zeug dazu, mit einer guten Kampagne seine Zielgruppe zu erreichen.</span></p>\n <h3><b>Nachteil: Filterbarkeit</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Jeder kann es überprüfen, wenn er in seinem Browser ein privates Fenster ansteuert und damit auf die Startseite der Süddeutschen Zeitung, des Spiegels oder vieler anderer Magazine surft. </span></p>\n <p><i><span style="font-weight: 400;"> „Bitte schalten Sie Ihren Werbeblocker aus, um unser Angebot sehen zu können.“\u{A0}</span></i><span style="font-weight: 400;">lautet ihr Tenor. Das ist für Unternehmen ein großes Problem. Denn lange Zeit wurde es mit der Netzwerbung hemmungslos übertrieben, sodass manche Seiten vor lauter Werbung gar nicht mehr zugänglich waren.\u{A0}</span><span style="font-weight: 400;">Die Folge: Es etablierten sich Filtersysteme, die für jeden User, oft sogar kostenlos zugänglich sind, vom BGH höchstselbst erlaubt wurden und </span><span style="font-weight: 400;">die immer intelligenter werden</span><span style="font-weight: 400;">.</span></p>\n <p><span style="font-weight: 400;">Egal, welche Tricks man auch anwendet, es besteht die hohe Wahrscheinlichkeit, dass sie in einem relativ kurzen Zeitraum wieder unwirksam werden, weil neue Blocker-Software sich darauf einstellt. Das ist </span><span style="font-weight: 400;">eine gigantische, teure Gefahr</span><span style="font-weight: 400;"> für das E-Commerce. </span></p>\n <p><center><img fetchpriority="high" decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2019/04/gastbeitrag_internetwerbung_fluch_und_segen2.jpg" alt="" width="600" height="400" />Dass Adblocker heute so groß sind, muss man nicht den Gerichten vorwerfen, die sie erlaubten. Hätten es nicht so viele Werbetreibende übertrieben, wären sie nicht notwendig.</center></p>\n <h3><b>Vorteil: Automatisierbarkeit</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Ein weiterer, enorm großer Vorteil ist, dass Internetwerbung an vielen Stellen automatisiert ablaufen kann. Ein echtes Alleinstellungsmerkmal ohne Beispiel.\u{A0}</span><span style="font-weight: 400;">Dafür sorgen ganz prominent Newsletter-Softwares. Natürlich, </span><a href="https://www.newsletter2go.de/newsletter-software/" target="_blank" rel="noopener"><span style="font-weight: 400;">in das Thema sollte man sich einlesen</span></a><span style="font-weight: 400;">, muss unter den vielen Produkten eines herausfinden, das für die Notwendigkeiten des eigenen Unternehmens passt. </span></p>\n <p><span style="font-weight: 400;">Aber: diese Tools machen es einem nicht nur möglich, selbst mit geringsten Computerkenntnissen professionell wirkende Newsletter zu erstellen. Sie können eben auch unzählige automatisierte Vorgänge ablaufen lassen, zum Teil spezifisch auf die Reaktionen des einzelnen Kunden ausgerichtet. </span></p>\n <h3><b>Nachteil: Spam-Empfinden</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Das Internet ist kein Neuland mehr, sondern im Alltag der allermeisten Menschen verankert. Eines allerdings hält sich hartnäckig seit den wilden Anfangstagen, die Kostenlos-Kultur.\u{A0}</span><span style="font-weight: 400;">Man kann noch so oft erklären, was Server kosten, dass sich Informationserstellung im Netz im Arbeitsaufwand kaum von der für die Offline-Welt unterscheidet; viele Menschen sind nach wie vor der Meinung, </span><span style="font-weight: 400;"><a href="https://www.basicthinking.de/blog/2018/07/18/kostenlos-kultur-deutschland/" rel="noopener" target="_blank">was im Netz ist, müsse kostenlos sein</a></span><span style="font-weight: 400;">. </span></p>\n <p><span style="font-weight: 400;">Obschon es bei Medienprodukten mit Trippelschritten besser wird, stehen nach wie vor viele jeglicher Werbung ablehnend gegenüber. </span></p>\n <p><span style="font-weight: 400;">Nicht nur das allein ist ein Problem. Denn für viele Kunden bedeutet Werbung, egal wie harmonisch sie integriert wurde, eine Störung im Konsum der für sie relevanten Medien. Dabei kann es schnell geschehen, dass eine Marke ein negatives Image bekommt.</span></p>\n <h3><b>Vorteil: Multiple Möglichkeiten</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Im Fernsehen kann man nur Spots schalten. In Zeitungen nur gedruckte Anzeigen einbauen. Im Netz hingegen kann man:</span></p>\n <ul>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Durch SEM bei Google besser ranken</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">E-Mail-Marketing betreiben</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Werbebanner einbinden</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Pop-up-Werbung schalten</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Verbal Placement in Blogs betreiben</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Retargeting betreiben, was </span><span style="font-weight: 400;"><a href="https://upload-magazin.de/blog/29945-cookies-dsgvo/" rel="noopener" target="_blank">auch in der Post-DSGVO-Welt noch möglich</a></span><span style="font-weight: 400;"> ist.</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Interstitials und Prestitials in Seiten einbinden</span></li>\n </ul>\n <p><span style="font-weight: 400;">Das sind nur die großen Oberbegriffe. Vielfach verbergen sich dahinter zahllose weitere Möglichkeiten. Sie alle sind in ihrer Gesamtheit ein sehr gutes Beispiel dafür, wie multipel, geradezu grenzenlos die Möglichkeiten sind.</span></p>\n <h3><b>Nachteil: Seriositätsempfinden</b></h3>\n <p> </p>\n <p><center><img decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2019/04/gastbeitrag_internetwerbung_fluch_und_segen1.jpg" alt="" width="600" height="400" />Werbung, indem man bloß auf seiner Seite guten Content veröffentlicht. Nur ein Beispiel, wie faszinierend die Werbemöglichkeiten im Netz sind.</center><br />\n <span style="font-weight: 400;">Auch dieser Punkt hat damit zu tun, dass das Internet, egal wie gereift und etabliert es auch ist, von vielen immer noch als etwas Halbfertiges angesehen wird.</span></p>\n <p><span style="font-weight: 400;">Menschen neigen dazu, Werbung im Internet als weniger seriös anzusehen und das sogar dann, wenn dahinter klar sichtbar eine große Marke steckt, die auch in der Offline-Welt fleißig wirbt. </span></p>\n <p><span style="font-weight: 400;">Vieles hat damit zu tun, dass das Internet nach wie vor seine „grauen Zonen“ hat. Gewalt, Pornografie, Mobbing. Ganz gleich, wie weit man davon mit seinem Unternehmen entfernt ist, es besteht immer die Chance, dass etwas abfärbt. </span></p>\n <p><span style="font-weight: 400;">Ferner kommt hinzu, dass das Netz seinen erklecklichen Teil an Betrugsversuchen, Diebstählen, Abzocken vorzuweisen hat, </span><span style="font-weight: 400;"><a href="https://www.bsi-fuer-buerger.de/BSIFB/DE/Risiken/SpamPhishingCo/Phishing/phishing_node.html" rel="noopener" target="_blank">sogar eine eigene Betrugsform</a></span><span style="font-weight: 400;">, die ohne Werbung schlicht nicht funktionieren würde, das Phishing.</span></p>\n <p><span style="font-weight: 400;">Auch deshalb misstrauen viele Onlinewerbung tendenziell mehr, hinter jedem Banner könnte ja theoretisch ein Virus stecken, hinter jeder Webseite ein Betrugsversuch. Tatsächlich dürfte dieser Nachteil am schwersten auszurotten sein, da Kriminelle tagtäglich neue Ideen entwickeln und so dem Business gewaltigen Schaden zufügen.</span></p>\n <h3><b>Vorteil: Feedback, Feedback, Feedback</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Es gibt, wenn man offline wirbt, nur wenige und zudem recht schwache Möglichkeiten, für seine Werbung Feebackschleifen zu implementieren.</span></p>\n <ul>\n <li style="font-weight: 400;"><span style="font-weight: 400;">QR-Codes</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Gutscheine</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Fragebögen</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Umfragen</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Internetadressen</span></li>\n </ul>\n <p><span style="font-weight: 400;">sind die wenigen Dinge, die auch offline Werbung messbar machen können, fast alle laufen zumindest teilweise über das Internet ab. </span></p>\n <p><span style="font-weight: 400;">Denn genau hier sitzt die Schaltzentrale für jeden Gewerbetreibenden. Nirgendwo sonst kann er bis auf die letzte Nachkommastelle genau erkennen, wie viele Menschen ein Banner geklickt haben. </span></p>\n <p><span style="font-weight: 400;">Nirgendwo sonst kann er messen, wie lange jemand durchschnittlich auf sein Werbevideo schaut, auf seiner Webseite verbleibt. </span></p>\n <p><span style="font-weight: 400;">Tatsächlich ist es die perfekte Kontrolle, die so unendlich erscheinende Vorteile generiert:</span></p>\n <ul>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Höchst exakte Planung von Werbebudgets</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Genaues Setzen von Schwerpunkten auf bestimmte Plattformen bzw. Werbe-Varianten</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Maximale Anpassungsmöglichkeiten an die responsivste Zielgruppe</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Eine per Geo-Tagging GPS-genaue Lokalisierung seiner Zielgruppen</span></li>\n </ul>\n <h3><b>Nachteil: Mögliche Shitstorms</b></h3>\n <p> <br />\n <span style="font-weight: 400;">ING-Diba, Samsung, Pril (Henkel), Nestlé, Dr. Oetker, Lidl, Peek & Cloppenburg, Burger King, Gillette. Eine kleine Liste ziemlich großer Unternehmen mit eigener Marketing-Abteilung, von denen man dementsprechend annehmen sollte, dass ihnen auch bei der virtuellen Werbung keine Fehler unterlaufen. </span></p>\n <p><span style="font-weight: 400;">Das Gegenteil ist der Fall. All diese Marken (und noch einige mehr) sahen sich in jüngerer Vergangenheit wegen Werbe-Fehltritten einem der größten Nachteile des Netzes ausgesetzt:\u{A0}</span><span style="font-weight: 400;">Die Möglichkeit, dass sich etwas, das von der Netzgemeinde als negativ empfunden wird, </span><span style="font-weight: 400;"><a href="https://www.christianscherg.com/christian-scherg-blog/item/shitstorm-beispiele" rel="noopener" target="_blank">binnen Stunden wie ein Lauffeuer verbreitet</a></span><span style="font-weight: 400;"> und so zu einem Shitstorm wird.\u{A0}</span><span style="font-weight: 400;">Es spricht für die Marketing-Abteilungen dieser Unternehmen, dass sie die Sache beheben konnten, bevor ein ernsthafter Reputationsschaden eintrat. Kleinere Unternehmen müssen jedoch ungleich vorsichtiger agieren; hier kann ein Shitstorm den Untergang bedeuten. </span></p>\n <h3><b>Vorteil: Anpassbarkeit</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Wie wird ein TV-Spot produziert? Es ist ein langwieriger Prozess, der auf vielen verschiedenen Ebenen abläuft und bei dem die reine Dreharbeit nur einen Bruchteil der Zeit einnimmt.\u{A0}</span><span style="font-weight: 400;">Vor allem aber ist folgendes wichtig: Wenn der Spot einmal gebucht wurde und erst recht, wenn er ausgestrahlt wurde, lässt sich kaum noch etwas nachträglich daran ändern. Zumindest nicht ohne weiteres. </span><span style="font-weight: 400;">Etwas herausschneiden, was sich im Nachhinein als unvorteilhaft erweist? Unmöglich, die Werbeblöcke haben ja ihre exakt berechnete Länge. </span></p>\n <p><span style="font-weight: 400;">Gleiches bei Print, wobei dort noch hinzukommt, dass man sich nicht mal mehr damit herausreden kann, dass sich etwas „versendet“, also nach gewisser Zeit vergessen sein wird. Es ist ja nach wie vor auf Papier vorhanden, für jedermann sichtbar.\u{A0}</span><span style="font-weight: 400;">Nun heißt es zwar, dass das Internet nichts vergisst. Aber für Werbung gilt das nur im höchst eingeschränkten Maße. Natürlich, die großen Fauxpas der Werbung bleiben hängen.\u{A0}</span><span style="font-weight: 400;">Aber wenn ein Banner optimiert, eine E-Mail umformuliert, ein Spot neu geschnitten wird, dann ist das nicht nur mit einer enormen Leichtigkeit möglich, sondern obendrein auch noch so machbar, dass es kaum einem Kunden negativ auffällt</span></p>\n <h3><strong>Du schreibst interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content auf unserem Blog präsentieren? <a href="olga.rube@startplatz.de">Melde dich bei uns</a></strong></h3>\n </p>\n \n \n <script>(function() {\n \twindow.mc4wp = window.mc4wp \|\| {\n \t\tlisteners: [],\n \t\tforms: {\n \t\t\ton: function(evt, cb) {\n \t\t\t\twindow.mc4wp.listeners.push(\n \t\t\t\t\t{\n \t\t\t\t\t\tevent : evt,\n \t\t\t\t\t\tcallback: cb\n \t\t\t\t\t}\n \t\t\t\t);\n \t\t\t}\n \t\t}\n \t}\n })();\n </script><!-- Mailchimp for WordPress v4.13.1 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-1" class="mc4wp-form mc4wp-form-53992 mc4wp-form-styles-builder mc4wp-ajax" method="post" data-id="53992" data-name="Blogartikel" ><div class="mc4wp-form-fields"><p>\r\n \t<label>Jetzt unseren Newsletter abonnieren und keine News aus der Startup-Szene mehr verpassen!</label>\r\n \t<label> \r\n \t\t<input type="email" name="EMAIL" placeholder="Deine E-Mail Adresse" required />\r\n </label>\r\n </p>\r\n <p>\r\n \t<input type="submit" value="Registrieren" />\r\n </p></div><label style="display: none !important;">Wenn du ein Mensch bist, lasse das Feld leer: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1786140411" /><input type="hidden" name="_mc4wp_form_id" value="53992" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-1" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->\n \n <div id="relatedposts">\n <div class="section-header">\n <h2>Ähnliche Beiträge</h2>\n </div>\n <ul> <h3><a href="https://www.staging.startplatz.de/payment-setup-fuer-startups/">Payment Setup für Startups: Von null zum skalierbaren Checkout in 30 Tagen</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/06/Titelbild-Blogbeitrag-Blog-Website-3-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" /> </div>\n <div class="media-body">\n <p>Am Anfang zählt Geschwindigkeit. 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Wir haben […]</p>\n </div>\n </div>\n <hr>\n </ul></div>\n \n \n \n \n <hr class="hr-section">\n \n \n <div class="separator"></div>\n \n <div class="section-header">\n </div>\n <div class="section-header">\n <h2>Kommende Events</h2>\n <div class="btn-group pull-right">\n <button type="button" class="btn btn-gray dropdown-toggle" data-toggle="dropdown">\n Alle anzeigen <span class="caret"></span>\n </button>\n <ul class="dropdown-menu">\n <li><a href="/events?tag=network">Network events</a></li>\n <li><a href="/events?tag=workshop">Workshops</a></li>\n <li><a href="/events?tag=konferenz">Conferences</a></li>\n <li><a href="/events?tag=talk">Talks</a></li>\n <li><a href="/events?tag=pitch">Pitch events</a></li>\n </ul>\n </div>\n </div>\n \n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">TechTuesday deine IT-Sprechstunde</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1778060076/Slyngshot_Labs-IT-Sprechstunde_Website_Vorschau-500x400-E1_a0g4gu.png" alt="">\n <div class="date visible-xs">\n <div class="day">11</div>\n <div class="year">Aug 2026</div>\n </div>\n <div class="type">workshop</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">TechTuesday deine IT-Sprechstunde</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Tuesday, 11.08.26, 09:00 - 18:00 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>Remote, Im Mediapark 5, 50670 Köln</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=startplatz" class="btn btn-sort sort-gray">startplatz</a> \n <a href="/events?tag=workshop" class="btn btn-sort sort-gray">workshop</a> \n <a href="/events?tag=sprechstunde" class="btn btn-sort sort-gray">sprechstunde</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/">Planbare Kundengewinnung mit LinkedIn und KI</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1769535857/events/2026/Hessam_neu_Februar_1.png" alt="">\n <div class="date visible-xs">\n <div class="day">11</div>\n <div class="year">Aug 2026</div>\n </div>\n <div class="type">webinar</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/">Planbare Kundengewinnung mit LinkedIn und KI</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Tuesday, 11.08.26, 17:00 - 18:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Im Mediapark 5, 50670 Köln</li>\n <li><i class="fa fa-bullhorn fa-fw"></i> Hessam Vahedi</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=startplatz" class="btn btn-sort sort-gray">startplatz</a> \n <a href="/events?tag=workshop" class="btn btn-sort sort-gray">workshop</a> \n <a href="/events?tag=startup" class="btn btn-sort sort-gray">startup</a> \n <a href="/events?tag=mittelstand" class="btn btn-sort sort-gray">mittelstand</a> \n <a href="/events?tag=digitale-unternehmen" class="btn btn-sort sort-gray">digitale-unternehmen</a> \n <a href="/events?tag=startplatz-ai-hub" class="btn btn-sort sort-gray">startplatz-ai-hub</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/clawcon-nrw/">ClawCon NRW</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/clawcon-nrw/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/c_fill,w_1000,h_800,q_auto,f_auto/v1770823236/events/2026/clawcon-nrw-februar-2026.jpg" alt="">\n <div class="date visible-xs">\n <div class="day">11</div>\n <div class="year">Aug 2026</div>\n </div>\n <div class="type">meetup</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/clawcon-nrw/">ClawCon NRW</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Tuesday, 11.08.26, 18:00 - 21:00 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Im Mediapark 5, 50670 Köln</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=ai" class="btn btn-sort sort-gray">ai</a> \n <a href="/events?tag=mcp" class="btn btn-sort sort-gray">mcp</a> \n <a href="/events?tag=meetup" class="btn btn-sort sort-gray">meetup</a> \n <a href="/events?tag=networking" class="btn btn-sort sort-gray">networking</a> \n <a href="/events?tag=openclaw" class="btn btn-sort sort-gray">openclaw</a> \n <a href="/events?tag=hermes" class="btn btn-sort sort-gray">hermes</a> \n <a href="/events?tag=startplatz-ai-hub" class="btn btn-sort sort-gray">startplatz-ai-hub</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/clawcon-nrw/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/clawcon-nrw/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n <div class="separator quadruple"></div>\n \n </div>\n <div class="col-xs-12 col-md-4 page-aside">\n \n \n \n \n <style>\r\n .single {\r\n padding: 1px 30px 14px;\r\n margin-top: 0px;\r\n background: #525459;\r\n border: 0px solid #f0f0f0; }\r\n .single ul {\r\n margin-bottom: 0; }\r\n .single li a {\r\n color: #ffffff;\r\n font-size: 14px;\r\n font-weight: bold;\r\n text-transform: uppercase;\r\n border-bottom: 1px solid #f0f0f0;\r\n line-height: 32px;\r\n display: block;\r\n text-decoration: none; }\r\n .single li a:hover {\r\n color: #7ab800; }\r\n .single li:last-child a {\r\n border-bottom: 0px; }\r\n </style>\r\n <div class="row">\r\n <div class="single category">\r\n <div class="section-header">\r\n \t\t<center><h2 style="color: #ffffff;">Kategorien</h2></center>\r\n </div>\r\n \t\t<ul class="list-unstyled">\r\n \t\t\t<li><a href="https://www.startplatz.de/blog" title="">Alle Blogbeiträge </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/erfolgsgeschichten/" title="">Erfolgsgeschichten</a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/accelerator/" title="">Accelerator </a></li>\r\n <li><a href="https://www.startplatz.de/category/success-story/" title="">Success Stories </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/community/" title="">Community </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/corporate-services/" title="">Corporate Services </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/rheinland-pitch/" title="">Rheinland-Pitch </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/aktuelle-trends/" title="">Aktuelle Trends </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/veranstaltungen/" title="">Events </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/news/" title="">News </a></li>\r\n \t\t</ul>\r\n </div>\r\n </div>\n \n <div class="separator"></div>\n <div class="section-header">\n <form role="search" method="get" class="search-form" action="https://www.staging.startplatz.de/">\n \t\t\t\t<label>\n \t\t\t\t\t<span class="screen-reader-text">Suchen nach:</span>\n \t\t\t\t\t<input type="search" class="search-field" placeholder="Suchen\u{A0}…" value="" name="s" />\n \t\t\t\t</label>\n \t\t\t\t<input type="submit" class="search-submit" value="Suchen" />\n \t\t\t</form></div>\n \n \n \n \n <div class="separator"></div>\n <div class="section-header">\n <h2>Neueste Beiträge</h2>\n </div>\n <div class="tweet">\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-2-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/10-vorteile-der-nutzung-von-cloud-speicher/">10 Vorteile der Nutzung von Cloud-Speicher</a> <br> 7. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-1-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/ki-inhalte-richtig-kennzeichnen-was-unternehmen-jetzt-wissen-muessen/">KI-Inhalte richtig kennzeichnen: Was Unternehmen jetzt wissen müssen</a> <br> 6. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/vom-mvp-zur-professionellen-digitalen-infrastruktur-was-startups-in-welcher-wachstumsphase-brauchen/">Vom MVP zur professionellen digitalen Infrastruktur: Was Startups in welcher Wachstumsphase brauchen</a> <br> 5. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-19-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/barrierefreiheit-fuer-websites-ist-seit-juni-2025-pflicht-robin-oehler-erklaert-was-unternehmen-jetzt-tun-muessen/">Barrierefreiheit für Websites ist seit Juni 2025 Pflicht: Robin Oehler erklärt, was Unternehmen jetzt tun müssen</a> <br> 5. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/07/Titelbild-Blogbeitrag-Blog-Website-18-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/wie-optimieren-startups-ihr-e-mail-marketing/">Wie optimieren Startups ihr E-Mail-Marketing?</a> <br> 16. Juli </div>\n \n </div>\n \n </div>\n \n <div class="banner text-white tarife">\r\n <div class="banner-content">\r\n <h2>Community Membership</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n <h4>\r\n Werde Teil der <b>größten Startup Community im Rheinland\r\n <br><br>\r\n <i>Bereits ab 10 €/Monat!</i></b>\r\n <!--Jetzt 14 Tage kostenlos testen!-->\r\n </h4>\r\n \r\n <a class="btn btn-transparent hover-black" href="/community-membership/">Jetzt informieren!</a>\r\n \r\n </div>\r\n </div>\n \n <div class="banner grunderstipendium_s text-white">\r\n <div class="banner-content">\r\n <h2>Gastbeiträge</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n „Du schreibst interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content auf unserem Blog präsentieren? \r\n <a class="btn btn-transparent" href="mailto:marketing@startplatz.de?subject=Gastbeitrag%20STARTPLATZ">Kontaktiere uns!</a>\r\n \r\n </div>\r\n </div>\n \n \n <div class="banner bg-white">\n <div 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col-md-8 visible-md visible-lg">\n <div class="row">\n <div class="col-xs-4">\n <div class="section-header">\n <h3>STARTPLATZ</h3>\n </div>\n <ul class="list-unstyled list-sm">\n <li><a href="/kontakt-aufnehmen">Kontakt</a></li>\n <li><a href="/pressebereich">Presse</a></li>\n <li><a href="/jobs">Jobs</a></li>\n <li><a href="/standorte">Standorte</a></li>\n </ul>\n </div>\n <div class="col-xs-4">\n <div class="section-header">\n <h3>Über diese Website</h3>\n </div>\n <ul class="list-unstyled list-sm">\n <li><a href="/wlan-am-startplatz-koeln">WLAN am STARTPLATZ Koeln</a></li>\n <li><a href="/startplatz-archiv">Archiv</a></li>\n <li><a href="/startplatz-agb">AGB</a></li>\n <li><a href="/impressum">Impressum</a></li>\n <li><a href="/datenschutz">Datenschutz</a></li>\n </ul>\n </div>\n <div class="col-xs-4">\n <div class="section-header">\n <h3>Top Themen</h3>\n </div>\n <ul class="list-unstyled list-sm">\n <li><a href="/coworking-koeln"><span class="fas fa-long-arrow-alt-right 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<li><a href="/sprechstunden"><span class="fas fa-long-arrow-alt-right mr-2"></span>Sprechstunden</a></li>\n <li><a href="/mentoring"><span class="fas fa-long-arrow-alt-right mr-2"></span>Mentorinnen und Mentoren</a></li>\n </ul>\n </div>\n </div>\n </div>\n <div class="kontakt col-xs-12 col-md-4">\n <div class="content-wrapper">\n <div class="section-header">\n <h2 class="visible-sm visible-xs">Kontakt</h2>\n <h3 class="visible-md visible-lg">Kontakt</h3>\n </div>\n <div class="row">\n <div class="col-xs-6">\n <p class="address city">Köln</p>\n <p class="address">Im Mediapark 5 <br>50670 Köln</p>\n <p class="address">info@startplatz.de</p>\n <p class="address">+49 221 975 802 00</p>\n </div>\n <div class="col-xs-6">\n <p class="address city">Düsseldorf</p>\n <p class="address">Speditionstraße 15a <br>40221 Düsseldorf</p>\n <p class="address">info@startplatz.de</p>\n <p class="address">+49 211 936 725 20</p>\n </div>\n </div>\n </div>\n </div>\n </div>\n <div class="copyrights" 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params = { method: arguments[0].method, credentials: arguments[0].credentials, headers: arguments[0].headers, mode: arguments[0].mode, redirect: arguments[0].redirect }; } else { url = String(url); } if (!url.match(new RegExp("^\/((index\|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var method = 'GET'; if (params && params.method !== undefined) { method = params.method; } var stackElement = { error: false, url: url, method: method, type: 'fetch', start: new Date() }; var idx = requestStack.push(stackElement) - 1; promise.then(function (r) { stackElement.duration = new Date() - stackElement.start; stackElement.error = r.status < 200 \|\| r.status >= 400; stackElement.statusCode = r.status; stackElement.profile = r.headers.get('x-debug-token'); stackElement.profilerUrl = r.headers.get('x-debug-token-link'); stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace'); finishAjaxRequest(idx); }, function (e){ stackElement.error = true; finishAjaxRequest(idx); }); startAjaxRequest(idx); } return promise; }; } if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) { var proxied = XMLHttpRequest.prototype.open; XMLHttpRequest.prototype.open = function(method, url, async, user, pass) { var self = this; / prevent logging AJAX calls to static and inline files, like templates / var path = url; if (url.slice(0, 1) === '/') { if (0 === url.indexOf('')) { path = url.slice(0); } } else if (0 === url.indexOf('https\u003A\/\/www.staging.startplatz.de')) { path = url.slice(33); } if (!path.match(new RegExp("^\/((index\|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 \|\| self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { return document.getElementById('sfwdt' + token); }, load: function(selector, url, onSuccess, onError, options) { var el = document.getElementById(selector); if (el && el.getAttribute('data-sfurl') !== url) { request( url, function(xhr) { el.innerHTML = xhr.responseText; el.setAttribute('data-sfurl', url); removeClass(el, 'loading'); var pending = pendingRequests; for (var i = 0; i < requestStack.length; i++) { startAjaxRequest(i); if (requestStack[i].duration \|\| requestStack[i].error) { finishAjaxRequest(i); } } / Revert the pending state in case there was a start called without a finish above. / pendingRequests = pending; (onSuccess \|\| noop)(xhr, el); }, function(xhr) { (onError \|\| noop)(xhr, el); }, '', options ); } return this; }, showToolbar: function(token) { var sfwdt = this.getSfwdt(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); if ('closed' === getPreference('toolbar/displayState')) { addClass(sfwdt.parentNode, 'sf-toolbar-closed'); removeClass(sfwdt.parentNode, 'sf-toolbar-opened'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); } } else { addClass(sfwdt.parentNode, 'sf-toolbar-opened'); removeClass(sfwdt.parentNode, 'sf-toolbar-closed'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'true'); } } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); addClass(sfwdt.parentNode, 'sf-toolbar-closed'); removeClass(sfwdt.parentNode, 'sf-toolbar-opened'); if (toggleButton) { toggleButton.setAttribute('aria-expanded', 'false'); } }, initToolbar: function(token) { this.showToolbar(token); var toggleButton = document.querySelector(`#sfToolbarToggleButton-${token}`); addEventListener(toggleButton, 'click', function (event) { event.preventDefault(); const newState = 'closed' === getPreference('toolbar/displayState') ? 'opened' : 'closed'; setPreference('toolbar/displayState', newState); 'opened' === newState ? Sfjs.showToolbar(token) : Sfjs.hideToolbar(token); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken \|\| token); this.load( 'sfwdt' + token, 'https\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { var toolbarContent = document.getElementById('sfToolbarMainContent-' + newToken); / Do nothing in the edge case where the toolbar has already been replaced with a new one / if (!toolbarContent) { return; } / Replace the ID, it has to match the new token / toolbarContent.parentElement.id = 'sfwdt' + newToken; / Evaluate in global scope scripts embedded inside the toolbar / var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); / Handle toolbar-info position / var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; / Reset right and left value, useful on window resize / toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset notranslate">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="https\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.parentElement.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, }; })(); } Sfjs.loadToolbar('efc58f'); /]]>/</script></div><!-- END of Symfony Web Debug Toolbar -->\n </body>\n </html>\n """ #version: "1.1" #statusCode: 200 #statusText: "OK" #charset: "UTF-8" -sentHeaders: ? array}
path	"web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich/"

Request Headers

Header	Value
accept	"/"
accept-encoding	"gzip, br, zstd, deflate"
cookie	"main_deauth_profile_token=44c90e; PHPSESSID=2f08c1b38c8c02bf0a6d1555feaf6183"
host	"www.staging.startplatz.de"
user-agent	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-forwarded-for	"216.73.216.87"
x-forwarded-host	"www.staging.startplatz.de"
x-forwarded-port	"443"
x-forwarded-proto	"https"
x-forwarded-server	"c7c6e7953db4"
x-php-ob-level	"0"
x-real-ip	"216.73.216.87"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header	Value
cache-control	"no-cache, private"
content-type	"text/html; charset=UTF-8"
date	"Fri, 07 Aug 2026 22:06:51 GMT"
link	"<https://www.staging.startplatz.de/?p=62819>; rel=shortlink"
set-cookie	"PHPSESSID=2f08c1b38c8c02bf0a6d1555feaf6183; path=/; secure; httponly; samesite=lax"
x-debug-token	"efc58f"
x-powered-by	"PHP/8.4.24"

Cookies

Request Cookies

Key	Value
PHPSESSID	"2f08c1b38c8c02bf0a6d1555feaf6183"
main_deauth_profile_token	"44c90e"

Response Cookies

Key	Value
PHPSESSID	Symfony\Component\HttpFoundation\Cookie {#5562`#expire: 0 #path: "/" -sameSite: "lax" -secureDefault: true #name: "PHPSESSID" #value: "2f08c1b38c8c02bf0a6d1555feaf6183" #domain: null #secure: true #httpOnly: true -raw: true -partitioned: false`}

Key

Value

PHPSESSID

Symfony\Component\HttpFoundation\Cookie {#5562
  #expire: 0
  #path: "/"
  -sameSite: "lax"
  -secureDefault: true
  #name: "PHPSESSID"
  #value: "2f08c1b38c8c02bf0a6d1555feaf6183"
  #domain: null
  #secure: true
  #httpOnly: true
  -raw: true
  -partitioned: false
}

Session 1

Session Metadata

Key	Value
Created	"Sat, 08 Aug 26 00:06:37 +0200"
Last used	"Sat, 08 Aug 26 00:06:51 +0200"
Lifetime	0

Session Attributes

Attribute	Value
_csrf/https-event_application	"kIxdlI8J855foT86IQ1Rl-1PwkmO3gGC2yFVeGGrGqY"

Session Usage

1 Usages

Stateless check enabled

Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:39 Show trace [[ "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php" "line" => 39 "function" => "getMetadataBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/twig-bridge/AppVariable.php" "line" => 92 "function" => "getToken" "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Extension/CoreExtension.php" "line" => 1922 "function" => "getUser" "class" => "Symfony\Bridge\Twig\AppVariable" "type" => "->" ] [ "file" => "/var/www/html/var/cache/dev/twig/2b/2bde7aed3f466aaf24b1e1ab63fef2c5.php" "line" => 625 "function" => "getAttribute" "class" => "Twig\Extension\CoreExtension" "type" => "::" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Template.php" "line" => 402 "function" => "doDisplay" "class" => "__TwigTemplate_becb6719a0027745f268d041001c5bd9" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Template.php" "line" => 358 "function" => "yield" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Template.php" "line" => 373 "function" => "display" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/TemplateWrapper.php" "line" => 51 "function" => "render" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Environment.php" "line" => 333 "function" => "render" "class" => "Twig\TemplateWrapper" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php" "line" => 467 "function" => "render" "class" => "Twig\Environment" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php" "line" => 472 "function" => "doRenderView" "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php" "line" => 284 "function" => "doRender" "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController" "type" => "->" ] [ "file" => "/var/www/html/src/StartPlatz/Bundle/WebsiteBundle/Controller/DefaultController.php" "line" => 129 "function" => "render" "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 183 "function" => "menuTailwindAction" "class" => "App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php" "line" => 86 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php" "line" => 75 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpCache\SubRequestHandler" "type" => "::" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/Fragment/FragmentHandler.php" "line" => 81 "function" => "render" "class" => "Symfony\Component\HttpKernel\Fragment\InlineFragmentRenderer" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/DependencyInjection/LazyLoadingFragmentHandler.php" "line" => 46 "function" => "render" "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler" "type" => "->" ] [ "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/Wordpress/ShortCode/ControllerShortCode.php" "line" => 28 "function" => "render" "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler" "type" => "->" ] [ "function" => "execute" "class" => "Startplatz\Bundle\WordpressIntegrationBundle\Wordpress\ShortCode\ControllerShortCode" "type" => "->" ] [ "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/EventListener/WordpressResponseListener.php" "line" => 198 "function" => "call_user_func" ] [ "function" => "{closure:Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener::expandShortCodes():187}" "class" => "Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/EventListener/WordpressResponseListener.php" "line" => 187 "function" => "preg_replace_callback" ] [ "file" => "/var/www/html/src/StartPlatz/Bundle/WebsiteBundle/EventListener/AttributeWordpressResponseListener.php" "line" => 64 "function" => "expandShortCodes" "class" => "Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 115 "function" => "onKernelController" "class" => "App\StartPlatz\Bundle\WebsiteBundle\EventListener\AttributeWordpressResponseListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 206 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 56 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 129 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 171 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php" "line" => 193 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/autoload_runtime.php" "line" => 32 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/html/public/index.php" "line" => 14 "args" => [ "/var/www/html/vendor/autoload_runtime.php" ] "function" => "require_once" ]]

Usage

Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:39

Show trace

[
  [
    "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 39
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/twig-bridge/AppVariable.php"
    "line" => 92
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/Extension/CoreExtension.php"
    "line" => 1922
    "function" => "getUser"
    "class" => "Symfony\Bridge\Twig\AppVariable"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/var/cache/dev/twig/2b/2bde7aed3f466aaf24b1e1ab63fef2c5.php"
    "line" => 625
    "function" => "getAttribute"
    "class" => "Twig\Extension\CoreExtension"
    "type" => "::"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/Template.php"
    "line" => 402
    "function" => "doDisplay"
    "class" => "__TwigTemplate_becb6719a0027745f268d041001c5bd9"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/Template.php"
    "line" => 358
    "function" => "yield"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/Template.php"
    "line" => 373
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 51
    "function" => "render"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/twig/twig/src/Environment.php"
    "line" => 333
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 467
    "function" => "render"
    "class" => "Twig\Environment"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 472
    "function" => "doRenderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 284
    "function" => "doRender"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/src/StartPlatz/Bundle/WebsiteBundle/Controller/DefaultController.php"
    "line" => 129
    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 183
    "function" => "menuTailwindAction"
    "class" => "App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
    "line" => 75
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpCache\SubRequestHandler"
    "type" => "::"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Fragment/FragmentHandler.php"
    "line" => 81
    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\InlineFragmentRenderer"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/DependencyInjection/LazyLoadingFragmentHandler.php"
    "line" => 46
    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/Wordpress/ShortCode/ControllerShortCode.php"
    "line" => 28
    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler"
    "type" => "->"
  ]
  [
    "function" => "execute"
    "class" => "Startplatz\Bundle\WordpressIntegrationBundle\Wordpress\ShortCode\ControllerShortCode"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/EventListener/WordpressResponseListener.php"
    "line" => 198
    "function" => "call_user_func"
  ]
  [
    "function" => "{closure:Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener::expandShortCodes():187}"
    "class" => "Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/startplatz/wordpress-integration-bundle/EventListener/WordpressResponseListener.php"
    "line" => 187
    "function" => "preg_replace_callback"
  ]
  [
    "file" => "/var/www/html/src/StartPlatz/Bundle/WebsiteBundle/EventListener/AttributeWordpressResponseListener.php"
    "line" => 64
    "function" => "expandShortCodes"
    "class" => "Startplatz\Bundle\WordpressIntegrationBundle\EventListener\WordpressResponseListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 115
    "function" => "onKernelController"
    "class" => "App\StartPlatz\Bundle\WebsiteBundle\EventListener\AttributeWordpressResponseListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 206
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 129
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 171
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php"
    "line" => 193
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/autoload_runtime.php"
    "line" => 32
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/public/index.php"
    "line" => 14
    "args" => [
      "/var/www/html/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]

Flashes

No flash messages were created.

Server Parameters

Defined in .env

Key	Value
ANTHROPIC_ADMIN_KEY	""
CHATBOT_BASE_URL	"https://91-98-152-15.sslip.io"
CLOUDINARY_API_KEY	"187719847589952"
CLOUDINARY_API_SECRET	"2L0-UBEtXjD-ODU3On8eqJrZPFY"
CLOUDINARY_CLOUDNAME	"startplatz"
CLOUDINARY_URL	"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"
CRON_API_KEY	"cron_sp_X9kM4nQ7pR2sT6vW8yB1"
INSTAGRAM_ACCESS_TOKEN	""
INSTAGRAM_ACCOUNT_ID	""
LOCK_DSN	"flock"
MANDRILL_API_KEY	""
META_CAPI_TEST_CODE	""
MONSUM_WEBHOOK_PASSWORD_CGN	""
MONSUM_WEBHOOK_PASSWORD_DUS	""
MONSUM_WEBHOOK_PASSWORD_TESTPLATZ	""
MONSUM_WEBHOOK_USER_CGN	""
MONSUM_WEBHOOK_USER_DUS	""
MONSUM_WEBHOOK_USER_TESTPLATZ	""
OPENAI_ADMIN_KEY	""
OPENAI_ORGANIZATION	"STARTPLATZ"
PLEO_SP_CGN_TOKEN	"eyJhbGciOiJSUzI1NiIsInR5cCI6IkpXVCIsImtpZCI6InBsZW8tb3BlbmFwaS1wcm9kdWN0aW9uIn0.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.eskzOV1wxUCFvywF1toHuc7SiOPx3UAottMTrHjgq8eg1gPkGCtx1tWqJD1lQkPFTz1xg1mvqDFiRG1L9x0KsRxJDuZZmAhdCeqYXX-jHjuhcb30jIbxV-I8hK9PleetN065UgU7Stemdu_NTT466p8wvbsvChylaJ216iKUQPoEJ5vyWM97NxFTcGzRh-z_oUSv77DefZVm2QL3r-27fc4ADPSwGPiBr-m2aK2ec_X_VWMvCfj-5GTs1mh03488ohJB6zT4qGbH2dnMJsBxYebeBz6yByh-YL9KclYpRjvnh54cnLcQ8Dguw94Rty9ygMqyyIvqHz-Hl48p9CjJ6aVoK1y5yUqmaExu5nPEvDEjmH1XXYeV8CutElk9FVtieulFmO09vcJ-by1Xj-mWRVg8Bgm6vqseWsrc7zFHL9cibl5zRSm8dh14MUl27Xeb6kAhG5mSvr5qGz3ElIfItbYvj4QqlKDoUzjHgTQ_CiaiVRyUqDVr_XbaHfSuz9cJEXLFFZ204yJfv3jfR4wcfnKwdLRwyrBZ9uEzmrfWVgXVOzwS_zd3vWBy4V1OUUwEvpn2w-CjICjluvaYOXRVUu4JLQVNTDfrbAvRIifXn2DuHQRKvo2HpovdDCMRvr64JkHt5OC54x_FDuTxH6qzHXyAFhqtRPgPlta4W7o7EcA"
REDIS_URL	""
SESSION_SAVE_PATH	"%kernel.project_dir%/var/cache/sessions"
SKOOL_WEBHOOK_KI_CAMPUS	"https://api.skool.com/groups/ki-campus/webhooks/5f76ae64499d42a49dafbf613fec3ec0"
SKOOL_WEBHOOK_KI_TREFFPUNKT	"https://api.skool.com/groups/ki-treffpunkt/webhooks/af0324eeef3d40649f8d16607fe6e7b9"
STATISTIC_ZAPIER_API_KEY	"50670"
STRIPE_MODE	"test"
TEST_DATA_PATH	"data/test-bewerbungen"
TYPEFORM_WEBHOOK_SECRET	""
WALKIN_SCAN_CHANNEL_ID_CGN	""
WALKIN_SCAN_CHANNEL_ID_DUS	""
WP_API_BASE_URL	""
WP_API_PASSWORD	""
WP_API_USERNAME	""

Defined as regular env variables

Key	Value
ALLMEDA_CHATBOT_SECRET	"56270c619d358c2ae785ac51f34364b6da489b937833f159429c741904eb2231"
ALLMEDA_COCKPIT_READ_API_KEY	"ccd435bcd6e647fc089f36c486db89dbacdfed4e7ea665289fc4bb9e0ef1c61c"
ANTHROPIC_API_KEY	"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"
APP_DEBUG	"1"
APP_ENV	"dev"
APP_PROJECT_DIR	"/var/www/html"
APP_RUNTIME	"Symfony\Component\Runtime\SymfonyRuntime"
APP_RUNTIME_OPTIONS	[`"project_dir" => "/var/www/html"`]
APP_SECRET	"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"
BEEHIIV_API_KEY	"UBs7DJs5mgZhSaCvjxqjdfG4hMJAUnJQnvJEH7F6xKy1eDjhTJ9EPNBe0M2KMC9q"
BEEHIIV_PUBLICATION_ID	"pub_8c05c30c-27b3-495f-9b05-44c3eb2ff471"
CAL_WEBHOOK_SECRET	"ß33872622iklmn9%&ikllm"
CONTENT_LENGTH	""
CONTENT_TYPE	""
DATABASE_URL	"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"
DOCUMENT_ROOT	"/var/www/html/public"
DOCUMENT_URI	"/index.php"
E2E_EMAIL_DOMAIN	"e2e.startplatz.de"
EASYBILL_EMAIL_AI_HUB	"lorenz.graef@startplatz.de"
EASYBILL_EMAIL_FGH	"alexandra.thelen@startplatz.de"
EASYBILL_EMAIL_SP_CGN	"admin@startplatz.de"
EASYBILL_EMAIL_SP_DUS	"johannes.graef@startplatz.de"
EASYBILL_TOKEN_AI_HUB	"1NrjWZrE53dSqWFmMNz0oRd8i22VFmK1Oww9huGp8DPry8EfK1Oj9h6HeW7fyDUM"
EASYBILL_TOKEN_FGH	"Fjqj30ZbQorEtdpRfw3T19eAkOgrrgzq4WcExyLrxuot0bzkDpUrjpv41YH8dgBK"
EASYBILL_TOKEN_SP_CGN	"9njde49xtcsoswco4c80oggkwwoo080osow8soo8go4gkw0gwwgc8sck4wgw08og"
EASYBILL_TOKEN_SP_DUS	"YnHmfQYjOQ01hZ97zQKhsDLcvPc632dhdYjnUYuE4ZzkbAfkyC2TbOGOckUBFBDZ"
FCGI_ROLE	"RESPONDER"
GATEWAY_INTERFACE	"CGI/1.1"
GMI_SP_CGN_API_KEY	"3itm-7j58-6ze8-3w8q-qd74-23ya-67gi"
GOOGLE_ADS_CLIENT_ID	"362738537448-3emin0190lrs2pjl8nfvuloo4knkf2fa.apps.googleusercontent.com"
GOOGLE_ADS_CLIENT_SECRET	"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"
GOOGLE_ADS_DEVELOPER_TOKEN	"Ic9EtKKSDzOOlGYFHp2lPg"
GOOGLE_ADS_LOGIN_CUSTOMER_ID	"1007935741"
GOOGLE_ADS_REFRESH_TOKEN	"1//03rKZxfSh7_W1CgYIARAAGAMSNwF-L9IroN0bLWI_GswKpWMaPafJfbBc4SRds3mgttzV5ADirtT7_vh9yKQg04wjxG-XVp-QimE"
GPG_KEYS	"AFD8691FDAEDF03BDF6E460563F15A9B715376CA 9D7F99A0CB8F05C8A6958D6256A97AF7600A39A6 0616E93D95AF471243E26761770426E17EBBB3DD"
HANDELSREGISTER_API_KEY	"uqZnU3M1yyyQ7n6lIxUVs9UMXNvD60876JGxlrPmbCImw70r48YYeOOKZbfl"
HOME	"/home/www-data"
HOSTNAME	"dev"
HTTP_ACCEPT	"/"
HTTP_ACCEPT_ENCODING	"gzip, br, zstd, deflate"
HTTP_COOKIE	"main_deauth_profile_token=44c90e; PHPSESSID=2f08c1b38c8c02bf0a6d1555feaf6183"
HTTP_HOST	"www.staging.startplatz.de"
HTTP_USER_AGENT	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_FORWARDED_FOR	"216.73.216.87"
HTTP_X_FORWARDED_HOST	"www.staging.startplatz.de"
HTTP_X_FORWARDED_PORT	"443"
HTTP_X_FORWARDED_PROTO	"https"
HTTP_X_FORWARDED_SERVER	"c7c6e7953db4"
HTTP_X_REAL_IP	"216.73.216.87"
HUBSPOT_API_KEY	"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"
HUBSPOT_DEFAULT_FORM_GUID	"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"
HUBSPOT_PORTAL_ID	"44225308"
HUBSPOT_TRACKING_ID	"2795177"
LUMA_API_KEY	"secret-mb7SAjB50ESxpuB07s6SXqVPe"
LUMA_WEBHOOK_SECRET	"whsec_0efmpntgpinwt1s2641fegeq1o3w9la7"
MAILCHIMP_API_KEY	"a7e5ebbb7d4966bad11c6ca9b94699b4-us5"
MAILCHIMP_DEFAULT_LIST_ID	"be73f77d94"
MAILER_DSN	"smtp://resend:re_C3EwCoBV_33jjSuHVv1Xf1VQkDtTFzriA@smtp.resend.com:587"
MEETUP_CLIENT_ID	"455qg651n4so0npqf6unama8pv"
MEETUP_CLIENT_SECRET	"kohhlns9q6ipohd72oe356oq07"
MEETUP_REDIRECT_URI	"https://www.staging.startplatz.de/allmeda/meetup/callback"
MESSENGER_TRANSPORT_DSN	"doctrine://default?queue_name=default"
META_ADS_ACCESS_TOKEN	"EAAKFICOQZBK0BSJa7Mb7Ydd4q7gE7rZC49pNnwP6bXndJ6tKs3Me55x1lKGDfIXKcJmC4t0cVpauFfuJ1WU1wdBjqbZAZBfUu8l1u6sFkn71N3h2VPVxJWOHcXZBK6syBzJdb45xIxSeQf9PlWk19q1LvGogKeo3Vfx2sev398GzqG0yBnJmkMUQvDbVoYAZDZD"
META_CAPI_ACCESS_TOKEN	"EAAerPqXZCTbkBRFRDRoJEHTKCvEMmD1VgtTbXtO39dGZB2qAU0kAYc9Mqb6Ms9V4eBlL211Tdnk3oHunCVQykwpddAWOCaI5HVfiZAPacH2VNUY9JvH3CR33WxtEFhBBeTE3qbcAD8E6WMzl9hRoFCxwPA9j73j2uXkuCg4h58vNZBOFFPFkrWBkZBmNSDgZCzvQZDZD"
META_LEADGEN_APP_SECRET	"e28b7b6fdcfeea9fa66475524cb4e0a2"
META_LEADGEN_PAGE_ID_AIHUB	"367308473131474"
META_LEADGEN_PAGE_ID_STARTPLATZ	"375845979147453"
META_LEADGEN_PAGE_TOKEN_AIHUB	"EAAKFICOQZBK0BRVPgGrjtDWMzyZCnImKg37HDL4zt629pVgWmWkeZBnWppqvhfJ0NRjhWRulcphxwa0gA1UJfR9P4xofmEzl2l3jbisoLNHrQtXgoj8vHKl8pqjz0dAdnlrRdhArn5Jyd3MuSwyjd808K0wSEMAX7aCSdbR2jfa0APn45VyzEqhP36FdpZBrbx75nAZDZD"
META_LEADGEN_PAGE_TOKEN_STARTPLATZ	"EAAKFICOQZBK0BRbmpEWTsZB5ZCZCjgNujR9qDa3927DJZCJai2ZBHbc7u1vUxFRgqMbrIfsPLHQUSxdToZAPICa86BQ3hlYn8ffvuZBDf3rfv1AhiBfon2NfPbxk7OfUt5g0fMQ1z5JPmb6qToo7AqOukfHCgjU1NN3OOs4mFZCOePFICCc7hKBb09oZCpujqZB8YrAsqSQjgZDZD"
META_LEADGEN_VERIFY_TOKEN	"85c80a066572b825942da65b1c7697b334346780cc5ce36732472345115aa475"
MONSUM_API_EMAIL_CGN	"startplatz@lennarz-consulting.de"
MONSUM_API_EMAIL_DUS	"startplatz@lennarz-consulting.de"
MONSUM_API_EMAIL_TESTPLATZ	"lorenz.graef@startplatz.de"
MONSUM_API_TOKEN_CGN	"b606468ea2e7f82acb4e15b659cc883cKcPML2JFNUyU8PA1dtEiar5XohXNB6xn"
MONSUM_API_TOKEN_DUS	"7b5757976946d59f77bc91d74ebdbd60jB4JUS8rasnaR1BTD1OwXzx9316aHW0b"
MONSUM_API_TOKEN_TESTPLATZ	"c0c8e924c966fbf562c59646ee67b2a3sh4WFrDN3XxPiwKcskvfcRWQyzWOy4Bu"
MOSS_AI_HUB_KEY_ID	"kid_CARaApizUqkUu0sg"
MOSS_AI_HUB_SECRET_KEY	"sk_O8JJRALqXhN7kQuOK9LvGikEcsuBktk0"
MOSS_FGH_KEY_ID	"kid_tbOV3dqfhHoDqbDp"
MOSS_FGH_SECRET_KEY	"sk_jkod57ccnd1Ijgez0wjmfmz374eHixKI"
MOSS_GOLF_POST_KEY_ID	"kid_oMUrBpI01rcEh5uM"
MOSS_GOLF_POST_SECRET_KEY	"sk_9JIObTWMjxv085IrcfVJveub6xcbCUGP"
MOSS_SP_CGN_KEY_ID	"kid_ZReGktSdRQbR8vZd"
MOSS_SP_CGN_SECRET_KEY	"sk_PX1ADMjtzbkQGZD28B7RlsmoRsfk0Tld"
MOSS_SP_DUS_KEY_ID	"kid_exAuXGEO4S1GK8OY"
MOSS_SP_DUS_SECRET_KEY	"sk_9y2NOIpKlDsybHX3CpM4Q19fRxAvvhnX"
NOTION_API_TOKEN	"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"
OPENAI_API_KEY	"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"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
PERPLEXITY_API_KEY	"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"
PERSONIO_CLIENT_ID	"papi-e2251a49-feb5-440d-be2d-b96d500c9289"
PERSONIO_CLIENT_SECRET	"papi-Y2VkMjNiZTUtODZkOC00MGM0LWE0MTgtYmNlNDZjOTIzZDA1"
PHPIZE_DEPS	"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"
PHP_ASC_URL	"https://www.php.net/distributions/php-8.4.24.tar.xz.asc"
PHP_CFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_CPPFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_INI_DIR	"/usr/local/etc/php"
PHP_LDFLAGS	"-Wl,-O1 -pie"
PHP_SELF	"/index.php"
PHP_SHA256	"e127be09a8506f4327c5cfa78a614b00d210714484ec215ce0011b4a03c00731"
PHP_URL	"https://www.php.net/distributions/php-8.4.24.tar.xz"
PHP_VERSION	"8.4.24"
PWD	"/var/www/html"
QONTO_AI_HUB_LOGIN	"startplatz-ai-hub-gmbh-7057"
QONTO_AI_HUB_SECRET_KEY	"b6d51ce3d4af4ab46546c97233e1d296718872520d8017ef921709f5f2b62234"
QONTO_FGH_LOGIN	"familie-graf-holding-gmbh-2881"
QONTO_FGH_SECRET_KEY	"a966378f41e498548c27b1633fc7d345f61695b6d118fd5f269b4fe26c6c7775"
QONTO_GOLF_POST_LOGIN	"golf-post-ag-1712"
QONTO_GOLF_POST_SECRET_KEY	"78aad72c3d26dc74c75a1516b24381f52523f2dbbd9972ebbb095c362c9a2cb1"
QONTO_SP_CGN_LOGIN	"startplatz-koeln-gmbh-2905"
QONTO_SP_CGN_SECRET_KEY	"95f816a715cc5bc1f2358599caf0ca454741896a820cc9b99795f99c7bb05d49"
QONTO_SP_DUS_LOGIN	"startplatz-duesseldorf-gmbh-3237"
QONTO_SP_DUS_SECRET_KEY	"fc4f2b5ae4abfb6932ec66f5e20cd32d17740504838c40bf52951ec69e88aafb"
QUERY_STRING	""
REDIRECT_STATUS	"200"
REMOTE_ADDR	"172.22.0.12"
REMOTE_PORT	"52454"
REQUEST_METHOD	"GET"
REQUEST_SCHEME	"http"
REQUEST_TIME	1786140410
REQUEST_TIME_FLOAT	1786140410.6296
REQUEST_URI	"/web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich/"
RESEND_API_KEY	"re_gP9RoYZ9_A6AxvmtxuYTraPDMteY2VeNz"
RESEND_RECEIVING_DOMAIN	"e2e.startplatz.de"
SCRIPT_FILENAME	"/var/www/html/public/index.php"
SCRIPT_NAME	"/index.php"
SERVER_ADDR	"172.22.0.7"
SERVER_NAME	"dev.startplatz.de"
SERVER_PORT	"80"
SERVER_PROTOCOL	"HTTP/1.1"
SERVER_SOFTWARE	"nginx/1.27.5"
SHLVL	"1"
SKOOL_INGEST_TOKEN	"802fe57aa7a178d556ed14937253fe3ddf96834655553ad6780fadfdde8bdb11"
SLACK_BOT_TOKEN	"xoxb-22688965603-11102474461793-c23ekshqpRpvYuNoEoP3MGfJ"
SLACK_INGEST_TOKEN	"c6fd09306423dd490fe18f4bfcd702d672ef7dcdc157b105099a5046c9128063"
STARTPLATZ_BUILDTIME	"001"
STARTPLATZ_DATABASE_WORDPRESS_HOST	"startplatz-staging-mysql"
STARTPLATZ_DATABASE_WORDPRESS_NAME	"startplatz-wordpress"
STARTPLATZ_DATABASE_WORDPRESS_PASSWORD	"kpp8o9pWYAp2"
STARTPLATZ_DATABASE_WORDPRESS_USER	"startplatz"
STARTPLATZ_ENVIRONMENT	"staging.www.staging.startplatz.de"
STARTPLATZ_HOST	"www.staging.startplatz.de"
STRIPE_LIVE_KEY_AI_HUB	"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"
STRIPE_LIVE_KEY_ECODYNAMICS	"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"
STRIPE_LIVE_KEY_STARTPLATZ	"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"
STRIPE_LIVE_KEY_STARTPLATZ_DUS	"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"
STRIPE_SK_INITIAL	"ojWxv1978YWU"
STRIPE_TEST_KEY_AI_HUB	"sk_test_51PmYwGDCU56CMQmgpcCdmzVTjiym8wom2WWiAAuVOUhS55972eM73wDNRDEBfGMnoLSt81yqW5CKCyraQKPDTb6y00xGk2RMpj"
STRIPE_TEST_KEY_ECODYNAMICS	"sk_test_51PeutFFqPnUaAUP6UqT3hbkwOzm9p0bmMrYVUzb7tG9QXo44yrn9MXcG7SLClxzSk29YkkrjXq0YPRguF6EwrNfM00nUAe3oG0"
STRIPE_TEST_KEY_STARTPLATZ	"sk_test_51O8fFSHegJLrFARiXBFfwCkkRCTyr64RpTlYx5X7FPNEKDSRhQHgb7X9WELyNzmMkMT39tavykkZbtbWDsCz0Tc800bNFXrtbH"
STRIPE_TEST_KEY_STARTPLATZ_DUS	"sk_test_51QxQltE7CeifmjQUUi4dqtrptSM08rRKRIU9QaXWJFVByoPhOTbQPqfhJJ2VZ5ltUl6JfPxaepcckLmaACG9AYjp00o0EHUzMP"
STRIPE_WEBHOOK_SECRET	"whsec_IhBWwzKzI6Wlarqw4pTnpaxrH7YEvNyl"
STRIPE_WEBHOOK_SECRET_AIHUB	"whsec_yqgxxJvddBinUKIThXxoklhFvrdnOrEr"
STRIPE_WEBHOOK_SECRET_ECODYNAMICS	"whsec_VeLsQhCBdNcOcIvwlsbuU6ckTEGJVTaN"
STRIPE_WEBHOOK_SECRET_STARTPLATZ	"whsec_IhBWwzKzI6Wlarqw4pTnpaxrH7YEvNyl"
STRIPE_WEBHOOK_SECRET_STARTPLATZ_DUS	"whsec_TVCR6s4R9j6LtkshVthDPjj4QHEh1XDe"
SYMFONY_DOTENV_PATH	"/var/www/html/.env"
SYMFONY_DOTENV_VARS	"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_ORGANIZATION,OPENAI_ADMIN_KEY,ANTHROPIC_ADMIN_KEY,MANDRILL_API_KEY,STATISTIC_ZAPIER_API_KEY,CRON_API_KEY,WALKIN_SCAN_CHANNEL_ID_CGN,WALKIN_SCAN_CHANNEL_ID_DUS,SKOOL_WEBHOOK_KI_CAMPUS,SKOOL_WEBHOOK_KI_TREFFPUNKT,TEST_DATA_PATH,PLEO_SP_CGN_TOKEN,MONSUM_WEBHOOK_USER_CGN,MONSUM_WEBHOOK_PASSWORD_CGN,MONSUM_WEBHOOK_USER_DUS,MONSUM_WEBHOOK_PASSWORD_DUS,MONSUM_WEBHOOK_USER_TESTPLATZ,MONSUM_WEBHOOK_PASSWORD_TESTPLATZ,WP_API_USERNAME,WP_API_PASSWORD,WP_API_BASE_URL,REDIS_URL,STRIPE_MODE,TYPEFORM_WEBHOOK_SECRET,META_CAPI_TEST_CODE,INSTAGRAM_ACCESS_TOKEN,INSTAGRAM_ACCOUNT_ID,LOCK_DSN,CHATBOT_BASE_URL"
TRUSTED_PROXIES	"REMOTE_ADDR"
TWILIO_ACCOUNT_SID	"AC361123adb81224dd32caf04a6c41d9fe"
TWILIO_AUTH_TOKEN	"35470da64905cd973456bc4e727e13c2"
USER	"www-data"
WP_API_PROD_BASE_URL	"https://www.startplatz.de/wp-json/wp/v2"
WP_API_PROD_PASSWORD	"lSFFfrfi24zjRXtmqlwxWlBx"
WP_API_PROD_USERNAME	"Allmeda"
ZERNIO_API_KEY	"sk_6b66b9739d5e49b500f0e3e2c76fedf5f789a8aabeb73f2a607ff55ce736dc98"
argc	0
argv	[]

Sub Requests 3

DefaultController :: menuTailwindAction (token = eddad2)

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuTailwindAction"
_format	"html"
_locale	"en"
_stopwatch_token	"89b058"
permalink	"https://www.staging.startplatz.de/web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich"

EventPublicController :: showNextEventsAction (token = 32fc38)

Key	Value
_controller	"App\StartPlatz\Bundle\EventBundle\Controller\EventPublicController::showNextEventsAction"
_format	"html"
_locale	"en"
_stopwatch_token	"9658f8"

DefaultController :: footerAction (token = c3b406)

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::footerAction"
_format	"html"
_locale	"en"
_stopwatch_token	"20b918"

Symfony Profiler

GET https://www.staging.startplatz.de/web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich/

Configuration Settings

Theme

Page Width

PassthruController :: passthruAction

Request

GET Parameters

POST Parameters

Uploaded Files

Request Attributes

Request Headers

Request Content

Response

Response Headers

Cookies

Request Cookies

Response Cookies

Session 1

Session Metadata

Session Attributes

Session Usage

Flashes

Flashes

Server Parameters

Server Parameters

Defined in .env

Defined as regular env variables

Sub Requests 3

DefaultController :: menuTailwindAction (token = eddad2)

EventPublicController :: showNextEventsAction (token = 32fc38)

DefaultController :: footerAction (token = c3b406)