Symfony Profiler

PassthruController :: passthruAction

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key	Value
_controller	"Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction"
_firewall_context	"security.firewall.map.context.main"
_route	"startplatz_wordpress_passthru"
_route_params	[`"path" => "data-driven-marketing/"`]
_security_authenticators	[]
_security_firewall_run	"_security_main"
_security_skipped_authenticators	[Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2375 -supports: false -passport: null -duration: null -stub: "App\StartPlatz\Bundle\UserBundle\Security\LoginLinkAuthenticator" -authenticated: null -exception: null -authenticator: App\StartPlatz\Bundle\UserBundle\Security\LoginLinkAuthenticator {#2376 …} } Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2373 -supports: false -passport: null -duration: null -stub: "Symfony\Component\Security\Http\Authenticator\FormLoginAuthenticator" -authenticated: null -exception: null -authenticator: Symfony\Component\Security\Http\Authenticator\FormLoginAuthenticator {#2093 …} } Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticator {#2378 -supports: false -passport: null -duration: null -stub: "Symfony\Component\Security\Http\Authenticator\RememberMeAuthenticator" -authenticated: null -exception: null -authenticator: Symfony\Component\Security\Http\Authenticator\RememberMeAuthenticator {#2379 …} }]
_stopwatch_token	"b5e0e1"
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#sp-public-nav .lang-menu a.active{font-weight:600}\n /* B-2177: Konto-Menü für eingeloggte Nutzer — gleiche Hover-Mechanik wie der\n Sprachumschalter darüber, damit kein zusätzliches JS nötig ist. /\n #sp-public-nav .user{position:relative;display:flex;align-items:center}\n #sp-public-nav .user-btn{\n display:flex;align-items:center;gap:4px;\n background:none;border:0;cursor:pointer;padding:4px 0;color:var(--grey);\n }\n #sp-public-nav .user-btn:hover{color:var(--ink)}\n #sp-public-nav .user-btn .lang-caret{width:12px;height:12px}\n #sp-public-nav .user-avatar{\n width:30px;height:30px;border-radius:50%;object-fit:cover;\n border:1px solid var(--line);display:block;\n }\n #sp-public-nav .user-initials{\n width:30px;height:30px;border-radius:50%;\n background:#7AB800;color:#fff;\n display:flex;align-items:center;justify-content:center;\n font-size:.85rem;font-weight:700;\n }\n #sp-public-nav .user-menu{\n position:absolute;top:100%;right:0;\n background:#fff;border:1px solid var(--line);border-radius:12px;\n box-shadow:0 14px 36px -8px rgba(0,0,0,.16);\n padding:6px;display:none;flex-direction:column;min-width:170px;z-index:1002;\n }\n #sp-public-nav .user:hover .user-menu{display:flex}\n #sp-public-nav .user-menu a{padding:8px 14px;font-size:.92rem;border-radius:7px;color:var(--ink);white-space:nowrap}\n #sp-public-nav .user-menu a:hover{background:var(--line)}\n #sp-public-nav .user-name{\n padding:8px 14px 6px;font-size:.82rem;color:var(--grey-soft);\n border-bottom:1px solid var(--line);margin-bottom:4px;\n max-width:220px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\n }\n #sp-public-nav .user-logout{margin-top:4px;border-top:1px solid var(--line);border-radius:0 0 7px 7px}\n #sp-public-nav .login{font-size:.95rem;color:var(--ink);opacity:.82}\n #sp-public-nav .login:hover{opacity:1}\n #sp-public-nav .join{\n font-size:.95rem;font-weight:600;\n color:#fff;background:#7AB800;\n padding:9px 18px;border-radius:980px;\n transition:background .18s ease;\n }\n #sp-public-nav .join:hover{background:#5a8a00}\n \n #sp-public-nav .panel{\n position:absolute;top:calc(100% + 0px);left:50%;\n transform:translateX(-50%) translateY(6px);\n background:var(--panel);\n border:1px solid var(--line);\n border-radius:var(--radius);\n box-shadow:0 18px 60px -12px rgba(0,0,0,.18),0 4px 14px rgba(0,0,0,.05);\n padding:24px 28px;\n opacity:0;visibility:hidden;pointer-events:none;\n transition:opacity .2s ease,transform .2s ease,visibility .2s;\n z-index:1001;\n }\n #sp-public-nav .nav-item:hover>.panel,\n #sp-public-nav .nav-item.is-open>.panel{\n opacity:1;visibility:visible;pointer-events:auto;\n transform:translateX(-50%) translateY(0);\n }\n \n #sp-public-nav .slim{display:flex;flex-direction:column;min-width:230px}\n #sp-public-nav .slim-2col{display:flex;gap:48px}\n #sp-public-nav .slim-city{display:flex;flex-direction:column}\n #sp-public-nav .slim-head{\n font-size:.72rem;font-weight:600;letter-spacing:.01em;\n color:var(--grey);\n margin-bottom:16px;white-space:nowrap;\n }\n #sp-public-nav .big-list{display:flex;flex-direction:column;gap:11px}\n #sp-public-nav .big-list a{\n font-size:1.55rem;font-weight:700;line-height:1.18;\n color:var(--ink);letter-spacing:-.01em;white-space:nowrap;\n transition:color .15s ease;\n }\n #sp-public-nav .big-list a:hover{color:#000;opacity:.7}\n / B-1733: In Dropdowns mit Rangfolge (Events, Für Unternehmen, Startupwelt, AI Hub, Über uns)\n trägt nur der erste Eintrag die volle Größe — die folgenden treten zurück und führen den Blick\n auf das Hauptziel. Coworking/Konferenzräume bleiben ungestuft (Einträge dort sind gleichrangig). /\n #sp-public-nav .big-list-tiered a:not(:first-child){\n font-size:1.05rem;font-weight:600;line-height:1.3;\n color:var(--grey);letter-spacing:0;\n }\n #sp-public-nav .big-list-tiered a:not(:first-child):hover{color:var(--ink);opacity:1}\n / B-2155: Nebeneintrag im Stadt-Block (AI Community Pass) — tritt gegenüber den\n gleichrangigen Hauptprodukten zurück, bleibt aber mit Badge auffindbar. /\n #sp-public-nav .big-list a.nav-sub{\n font-size:1.05rem;font-weight:600;line-height:1.3;\n color:var(--grey);letter-spacing:0;\n display:inline-flex;align-items:center;gap:8px;\n }\n #sp-public-nav .big-list a.nav-sub:hover{color:var(--ink);opacity:1}\n #sp-public-nav .nav-badge{\n background:#9535ff;color:#fff;\n font-size:.62rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;\n padding:2px 7px;border-radius:999px;line-height:1.4;\n }\n #sp-public-nav .slim-divider{height:1px;background:var(--line);margin:20px 0 14px}\n #sp-public-nav .slim-foot{\n display:flex;align-items:center;justify-content:space-between;\n gap:24px;white-space:nowrap;\n }\n #sp-public-nav .slim-cta{\n font-size:.95rem;font-weight:600;color:#5a8a00;\n transition:color .15s ease,opacity .15s ease;\n }\n #sp-public-nav .slim-cta:hover{color:#7AB800;opacity:.85}\n / B-1473: Probetag-CTA pro Stadt-Spalte; Footer nur noch Memberships (rechtsbündig) /\n / B-2174: Der Probetag-CTA hing per festem margin-top direkt unter der Liste und\n rutschte damit mit jeder zusaetzlichen Zeile nach unten. Seit dem AI Community Pass\n (B-2155) hat Duesseldorf einen Eintrag mehr als Koeln -> die beiden CTAs standen\n 33px versetzt. margin-top:auto schiebt ihn an den Spaltenboden; die Spalten sind\n durch das flex-stretch in .slim-2col ohnehin gleich hoch. Das padding haelt den\n Abstand zur Liste, wenn eine Spalte exakt ausgefuellt ist. /\n #sp-public-nav .slim-city-cta{margin-top:auto;padding-top:16px}\n #sp-public-nav .slim-foot-single{justify-content:flex-end}\n #sp-public-nav .slim-over{\n font-size:.9rem;font-weight:400;color:var(--grey);\n transition:color .15s ease;\n }\n #sp-public-nav .slim-over:hover{color:var(--ink)}\n \n #sp-public-nav .burger{display:none;margin-left:auto;background:none;border:0;cursor:pointer;\n width:32px;height:32px;align-items:center;justify-content:center}\n #sp-public-nav .burger span{display:block;width:18px;height:1.5px;background:var(--ink);position:relative}\n #sp-public-nav .burger span::before,#sp-public-nav .burger span::after{content:"";position:absolute;left:0;width:18px;height:1.5px;background:var(--ink)}\n #sp-public-nav .burger span::before{top:-5px}#sp-public-nav .burger span::after{top:5px}\n \n / ===== Mobile Drill-Down-Overlay (Apple-Stil) ===== /\n #sp-public-nav .mobile{\n display:none;position:fixed;inset:0;z-index:1005;\n background:#fff;flex-direction:column;overflow:hidden;\n }\n #sp-public-nav .mobile.open{display:flex}\n \n / Header: Logo + Schließen /\n #sp-public-nav .mob-topbar{\n flex:0 0 auto;height:var(--bar-h);\n display:flex;align-items:center;justify-content:space-between;\n padding:0 22px;border-bottom:1px solid var(--line);\n background:rgba(255,255,255,.92);\n backdrop-filter:saturate(180%) blur(14px);\n -webkit-backdrop-filter:saturate(180%) blur(14px);\n }\n #sp-public-nav .mob-logo img{height:24px;display:block}\n #sp-public-nav .mob-close{\n width:32px;height:32px;border:0;background:transparent;\n color:var(--grey-soft);font-size:22px;line-height:1;cursor:pointer;\n display:flex;align-items:center;justify-content:center;border-radius:50%;\n }\n #sp-public-nav .mob-close:active{background:#f2f2f4}\n \n / Sliding viewport /\n #sp-public-nav .mob-viewport{flex:1 1 auto;position:relative;overflow:hidden}\n #sp-public-nav .mob-level{\n position:absolute;inset:0;overflow-y:auto;-webkit-overflow-scrolling:touch;\n background:#fff;transition:transform .3s cubic-bezier(.32,.72,0,1);\n }\n \n / Level 1 /\n #sp-public-nav .mob-level1{transform:translateX(0);display:flex;flex-direction:column;z-index:1}\n #sp-public-nav .mobile.in-sub .mob-level1{transform:translateX(-26%)}\n #sp-public-nav .mob-l1-list{flex:1 1 auto;padding:6px 0 4px}\n #sp-public-nav .mob-l1-row{\n display:flex;align-items:center;justify-content:space-between;width:100%;\n background:transparent;border:0;text-align:left;\n padding:17px 22px;font-size:17px;color:var(--ink);font-weight:500;\n letter-spacing:-.012em;cursor:pointer;position:relative;font-family:inherit;\n }\n #sp-public-nav .mob-l1-row + .mob-l1-row::before{\n content:"";position:absolute;top:0;left:22px;right:0;height:1px;background:var(--line);\n }\n #sp-public-nav .mob-l1-row:active{background:#f7f7f8}\n #sp-public-nav .mob-chev{color:#aeaeb2;font-size:20px;font-weight:400;line-height:1;margin-left:12px}\n \n / Level 1 footer /\n #sp-public-nav .mob-foot{\n flex:0 0 auto;border-top:1px solid var(--line);\n padding:16px 22px 22px;display:flex;align-items:center;gap:14px;flex-wrap:wrap;\n }\n #sp-public-nav .mob-lang{font-size:13px;color:var(--grey);letter-spacing:.02em}\n #sp-public-nav .mob-lang a{color:var(--grey)}\n #sp-public-nav .mob-lang a.active{color:var(--ink);font-weight:600}\n #sp-public-nav .mob-lang .sep{color:#aeaeb2;margin:0 4px}\n #sp-public-nav .mob-login{font-size:14px;color:var(--ink);font-weight:500}\n #sp-public-nav .mob-pill{\n margin-left:auto;background:#7AB800;color:#fff;font-size:14px;font-weight:600;\n padding:9px 18px;border-radius:999px;letter-spacing:-.01em;white-space:nowrap;\n }\n #sp-public-nav .mob-pill:active{background:#6aa300}\n \n / Level 2 panels /\n #sp-public-nav .mob-panel{\n transform:translateX(100%);display:flex;flex-direction:column;z-index:2;\n }\n #sp-public-nav .mob-panel.active{transform:translateX(0)}\n #sp-public-nav .mob-sub-header{\n position:sticky;top:0;flex:0 0 auto;\n background:rgba(255,255,255,.92);\n backdrop-filter:saturate(180%) blur(14px);\n -webkit-backdrop-filter:saturate(180%) blur(14px);\n border-bottom:1px solid var(--line);z-index:5;\n }\n #sp-public-nav .mob-back{\n display:flex;align-items:center;gap:4px;width:100%;\n background:transparent;border:0;text-align:left;\n padding:15px 20px;font-size:17px;font-weight:600;letter-spacing:-.015em;\n color:var(--ink);cursor:pointer;font-family:inherit;\n }\n #sp-public-nav .mob-back-arrow{color:#7AB800;font-size:21px;line-height:1;margin-right:2px}\n #sp-public-nav .mob-back:active{opacity:.6}\n #sp-public-nav .mob-l2-body{flex:1 1 auto;padding:8px 0 4px}\n #sp-public-nav .mob-group-head{\n font-size:11px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;\n color:#aeaeb2;padding:18px 22px 7px;\n }\n #sp-public-nav .mob-l2-row{\n display:block;padding:14px 22px;font-size:16px;color:var(--ink);\n font-weight:400;letter-spacing:-.01em;position:relative;\n }\n #sp-public-nav .mob-l2-row + .mob-l2-row::before{\n content:"";position:absolute;top:0;left:22px;right:22px;height:1px;background:var(--line);\n }\n #sp-public-nav .mob-l2-row:active{background:#f7f7f8}\n #sp-public-nav .mob-ext{font-size:12px;color:#aeaeb2;margin-left:5px;vertical-align:1px}\n \n / CTA area /\n #sp-public-nav .mob-cta-area{\n flex:0 0 auto;border-top:1px solid var(--line);\n padding:18px 22px 24px;display:flex;flex-direction:column;gap:12px;\n }\n #sp-public-nav .mob-cta{\n display:block;text-align:center;background:#7AB800;color:#fff;\n font-size:16px;font-weight:600;padding:14px 18px;border-radius:14px;letter-spacing:-.01em;\n }\n #sp-public-nav .mob-cta:active{background:#6aa300}\n #sp-public-nav .mob-cta-secondary{\n display:block;text-align:center;color:var(--ink);font-size:15px;font-weight:500;padding:2px;\n }\n \n @media(max-width:1023px){\n #sp-public-nav .nav,#sp-public-nav .bar-right{display:none}\n #sp-public-nav .burger{display:flex}\n }\n </style>\n <div id="sp-public-nav">\n \n <!-- ============ TOP BAR ============ -->\n <header class="bar">\n <div class="bar-inner">\n <a class="logo" href="/" aria-label="STARTPLATZ">\n <img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n </a>\n \n <nav class="nav" id="nav">\n \n <!-- ===== Büros & Coworking ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Büros & Coworking</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-2col">\n <div class="slim-city">\n <div class="slim-head">Köln</div>\n <div class="big-list">\n <a href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n <a href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n <a href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n </div>\n <a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag buchen →</a>\n </div>\n <div class="slim-city">\n <div class="slim-head">Düsseldorf</div>\n <div class="big-list">\n <a href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n <a href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n <a href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n <a class="nav-sub" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass<span class="nav-badge">Neu</span></a>\n </div>\n <a class="slim-cta slim-city-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag buchen →</a>\n </div>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot slim-foot-single">\n <a class="slim-over" href="https://www.startplatz.de/memberships/">Memberships & Tarife →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Konferenzräume ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Konferenzräume</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Konferenzräume entdecken</div>\n <div class="big-list">\n <a href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n <a href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n <a class="slim-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Events ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Events</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Events entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/events">Alle Events</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Für Unternehmen (Business Innovation) ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Für Unternehmen</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Business Innovation entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="/business-innovation/">Für Unternehmen</a>\n <a href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n <a href="/business-innovation/startup-scouting/">Startup Scouting</a>\n <a href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n <a href="/business-innovation/partnerschaften/">Partnerschaften & Sponsoring</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n <a class="slim-over" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Startupwelt ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Startupwelt</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">Startupwelt entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n <a href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n <a href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n <a href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch</a>\n <a href="https://www.startplatz.de/startups">Unsere Startups</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n <a class="slim-over" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring & mehr →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== AI Hub ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">AI Hub</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">AI Hub entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare & Masterclasses</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n <a href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n <a href="https://www.startplatz.de/ai-hub-rheinland-koeln-frankreich-startplatz/">Frankreich-Initiative</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/ki-experten">Dozent:in werden</a>\n <a class="slim-over" href="https://startplatz-ai-academy.de/" target="_blank" rel="noopener">Zur AI Academy →</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Über uns ===== -->\n <div class="nav-item" data-menu>\n <div class="nav-link">Über uns</div>\n <div class="panel">\n <div class="slim">\n <div class="slim-head">STARTPLATZ entdecken</div>\n <div class="big-list big-list-tiered">\n <a href="https://www.startplatz.de/ueber-uns/">Über STARTPLATZ</a>\n <a href="https://www.startplatz.de/startplatz-team/">STARTPLATZ Team</a>\n <a href="https://www.startplatz.de/standorte/">Standorte</a>\n <a href="https://www.startplatz.de/partner">Partner</a>\n </div>\n <div class="slim-divider"></div>\n <div class="slim-foot">\n <a class="slim-cta" href="https://www.startplatz.de/karriere/">Karriere</a>\n <a class="slim-cta" href="https://www.startplatz.de/partner-werden/">Partner werden</a>\n </div>\n </div>\n </div>\n </div>\n \n <!-- ===== Blog (direct link) ===== -->\n <div class="nav-item">\n <a class="nav-link" href="https://www.startplatz.de/blog/">Blog</a>\n </div>\n \n </nav>\n \n <div class="bar-right">\n <div class="lang">\n <button class="lang-btn" aria-label="Sprache wählen">\n <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M21 12a9 9 0 01-9 9m9-9a9 9 0 00-9-9m9 9H3m9 9a9 9 0 01-9-9m9 9c1.657 0 3-4.03 3-9s-1.343-9-3-9m0 18c-1.657 0-3-4.03-3-9s1.343-9 3-9m-9 9a9 9 0 019-9"/></svg>\n <svg class="lang-caret" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M19 9l-7 7-7-7"/></svg>\n </button>\n <div class="lang-menu">\n <a href="/" class="active">DE</a>\n <a href="/en/" class="">EN</a>\n <a href="/fr/" class="">FR</a>\n </div>\n </div>\n <a class="login" href="https://www.startplatz.de/login/">Login</a>\n <a class="join" href="https://www.startplatz.de/memberships/">Mitglied werden</a>\n </div>\n \n <button class="burger" id="burger" aria-label="Menü"><span></span></button>\n </div>\n </header>\n \n <!-- ============ MOBILE DRILL-DOWN (Apple-Stil) ============ -->\n <div class="mobile" id="mobile">\n \n <!-- Header: Logo + Schließen -->\n <div class="mob-topbar">\n <a class="mob-logo" href="/" aria-label="STARTPLATZ">\n <img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_180/v1614775163/logos/STARTPLATZ_Logos/STARTPLATZ_Logo.png" alt="STARTPLATZ">\n </a>\n <button class="mob-close" type="button" aria-label="Menü schließen">✕</button>\n </div>\n \n <!-- Sliding viewport -->\n <div class="mob-viewport">\n \n <!-- LEVEL 1 -->\n <div class="mob-level mob-level1" id="mob-level1">\n <nav class="mob-l1-list">\n <button class="mob-l1-row" type="button" data-target="mob-sub-bueros">Büros & Coworking <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-konf">Konferenzräume <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-events">Events <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-corporate">Für Unternehmen <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-startup">Startupwelt <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-aihub">AI Hub <span class="mob-chev">›</span></button>\n <button class="mob-l1-row" type="button" data-target="mob-sub-ueber">Über uns <span class="mob-chev">›</span></button>\n <a class="mob-l1-row" href="https://www.startplatz.de/blog/">Blog <span class="mob-chev">›</span></a>\n </nav>\n <div class="mob-foot">\n <span class="mob-lang"><a href="/" class="active">DE</a><span class="sep">·</span><a href="/en/" class="">EN</a><span class="sep">·</span><a href="/fr/" class="">FR</a></span>\n <a class="mob-login" href="https://www.startplatz.de/login/">Login</a>\n <a class="mob-pill" href="https://www.startplatz.de/memberships/">Mitglied werden</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Büros & Coworking -->\n <div class="mob-level mob-panel" id="mob-sub-bueros">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Büros & Coworking</button>\n </div>\n <div class="mob-l2-body">\n <div class="mob-group">\n <div class="mob-group-head">Köln</div>\n <a class="mob-l2-row" href="https://www.startplatz.de/coworking-koeln/">Coworking</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/teambuero-koeln/">Teambüros</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/geschaeftsanschrift-koeln/">Geschäftsadresse</a>\n </div>\n <div class="mob-group">\n <div class="mob-group-head">Düsseldorf</div>\n <a class="mob-l2-row" href="https://www.startplatz.de/coworking-duesseldorf/">Coworking</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/buero-duesseldorf/">Teambüros</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/geschaeftsanschrift-duesseldorf/">Geschäftsadresse</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ai-community-pass-duesseldorf/">AI Community Pass <span class="nav-badge">Neu</span></a>\n </div>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://cal.eu/startplatz/coworking-probetag-koln">Probetag Köln buchen</a>\n <a class="mob-cta" href="https://cal.eu/startplatz-dus/coworking-probetag-dusseldorf">Probetag Düsseldorf buchen</a>\n <a class="mob-cta-secondary" href="https://www.startplatz.de/memberships/">Memberships & Tarife →</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Konferenzräume -->\n <div class="mob-level mob-panel" id="mob-sub-konf">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Konferenzräume</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="https://www.startplatz.de/koeln-tagungsraeume-und-konferenzraeume/">Konferenzräume Köln</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/duesseldorf-tagungsraeume-und-konferenzraeume/">Konferenzräume Düsseldorf</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.startplatz.de/raumanfrage?standort=koeln">Raum in Köln buchen</a>\n <a class="mob-cta" href="https://www.startplatz.de/raumanfrage?standort=duesseldorf">Raum in Düsseldorf buchen</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Events -->\n <div class="mob-level mob-panel" id="mob-sub-events">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Events</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="https://www.startplatz.de/events">Alle Events</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.startplatz.de/events">Zu allen Events</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Für Unternehmen (Business Innovation) -->\n <div class="mob-level mob-panel" id="mob-sub-corporate">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Für Unternehmen</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="/business-innovation/">Für Unternehmen</a>\n <a class="mob-l2-row" href="/business-innovation/ai-experience-day/">AI Experience Day</a>\n <a class="mob-l2-row" href="/business-innovation/startup-scouting/">Startup Scouting</a>\n <a class="mob-l2-row" href="/business-innovation/trusted-advisor/">Trusted Advisor</a>\n <a class="mob-l2-row" href="/business-innovation/partnerschaften/">Partnerschaften & Sponsoring</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.cal.eu/julian-palaszewski-aqkzwq" target="_blank" rel="noopener">Gespräch vereinbaren</a>\n <a class="mob-cta-secondary" href="https://startplatz-ai-academy.de/unternehmen" target="_blank" rel="noopener">AI Academy →</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Startupwelt -->\n <div class="mob-level mob-panel" id="mob-sub-startup">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Startupwelt</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="https://www.startplatz.de/accelerator/">KI Accelerator</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/open-accelerator">Inkubator</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/gruendungsstipendium-nrw/">Gründungsstipendium NRW</a>\n <a class="mob-l2-row" href="https://www.rheinlandpitch.de" target="_blank" rel="noopener">Rheinland-Pitch<span class="mob-ext">↗</span></a>\n <a class="mob-l2-row" href="https://www.startplatz.de/startups">Unsere Startups</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.startplatz.de/accelerator/">Jetzt bewerben</a>\n <a class="mob-cta-secondary" href="https://www.startplatz.de/sprechstunden/">Sprechstunden, Mentoring & mehr →</a>\n </div>\n </div>\n \n <!-- LEVEL 2: AI Hub -->\n <div class="mob-level mob-panel" id="mob-sub-aihub">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> AI Hub</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/masterclasses/">Webinare & Masterclasses</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/ki-campus/">KI Campus</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/meetups/">Meetups</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ki-weiterbildung/hackathons/">Hackathons</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/ai-hub-rheinland-koeln-frankreich-startplatz/">Frankreich-Initiative</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.startplatz.de/ki-experten">Dozent:in werden</a>\n <a class="mob-cta-secondary" href="https://startplatz-ai-academy.de/" target="_blank" rel="noopener">Zur AI Academy →</a>\n </div>\n </div>\n \n <!-- LEVEL 2: Über uns -->\n <div class="mob-level mob-panel" id="mob-sub-ueber">\n <div class="mob-sub-header">\n <button class="mob-back" type="button"><span class="mob-back-arrow">‹</span> Über uns</button>\n </div>\n <div class="mob-l2-body">\n <a class="mob-l2-row" href="https://www.startplatz.de/ueber-uns/">Über STARTPLATZ</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/startplatz-team/">STARTPLATZ Team</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/standorte/">Standorte</a>\n <a class="mob-l2-row" href="https://www.startplatz.de/partner">Partner</a>\n </div>\n <div class="mob-cta-area">\n <a class="mob-cta" href="https://www.startplatz.de/partner-werden/">Partner werden</a>\n <a class="mob-cta-secondary" href="https://www.startplatz.de/karriere/">Karriere</a>\n </div>\n </div>\n \n </div><!-- /mob-viewport -->\n </div>\n \n <script>\n (function(){\n var root = document.getElementById('sp-public-nav');\n if (!root) return;\n \n var items = Array.prototype.slice.call(root.querySelectorAll('.nav-item[data-menu]'));\n \n // click-to-toggle on desktop (hover already works via CSS)\n items.forEach(function(item){\n var link = item.querySelector('.nav-link');\n link.addEventListener('click', function(e){\n e.stopPropagation();\n var wasOpen = item.classList.contains('is-open');\n items.forEach(function(i){ i.classList.remove('is-open'); });\n if(!wasOpen) item.classList.add('is-open');\n });\n });\n \n // click outside closes\n document.addEventListener('click', function(){\n items.forEach(function(i){ i.classList.remove('is-open'); });\n });\n \n // hovering any item clears a click-locked panel so hover feels native\n items.forEach(function(item){\n item.addEventListener('mouseenter', function(){\n items.forEach(function(i){ if(i!==item) i.classList.remove('is-open'); });\n });\n });\n \n // ---- mobile drill-down (Apple-Stil) ----\n var burger = root.querySelector('#burger');\n var mobile = root.querySelector('#mobile');\n \n function eachIn(sel, fn){\n if (!mobile) return;\n Array.prototype.forEach.call(mobile.querySelectorAll(sel), fn);\n }\n \n // Overlay auf Level 1 zuruecksetzen (alle Sub-Panels parken, hoch scrollen)\n function resetMobile(){\n if (!mobile) return;\n mobile.classList.remove('in-sub');\n eachIn('.mob-panel.active', function(p){ p.classList.remove('active'); });\n var lvl1 = mobile.querySelector('.mob-level1');\n if (lvl1) lvl1.scrollTop = 0;\n }\n \n function openMobile(){\n if (!mobile) return;\n resetMobile();\n mobile.classList.add('open');\n }\n \n function closeMobile(){\n if (!mobile) return;\n mobile.classList.remove('open');\n resetMobile();\n }\n \n // Level-2-Panel von rechts einschieben\n function openSub(id){\n if (!mobile) return;\n var panel = mobile.querySelector('#' + id);\n if (!panel) return;\n eachIn('.mob-panel', function(p){ if (p !== panel) p.classList.remove('active'); });\n panel.scrollTop = 0;\n void panel.offsetWidth; // Reflow erzwingen fuer sauberen Slide\n panel.classList.add('active');\n mobile.classList.add('in-sub');\n }\n \n // Zurueck zu Level 1\n function closeSub(){\n if (!mobile) return;\n mobile.classList.remove('in-sub');\n eachIn('.mob-panel.active', function(p){ p.classList.remove('active'); });\n }\n \n if (burger && mobile) {\n burger.addEventListener('click', function(){\n if (mobile.classList.contains('open')) { closeMobile(); }\n else { openMobile(); }\n });\n }\n \n eachIn('.mob-l1-row[data-target]', function(btn){\n btn.addEventListener('click', function(){ openSub(btn.getAttribute('data-target')); });\n });\n eachIn('.mob-back', function(b){ b.addEventListener('click', closeSub); });\n eachIn('.mob-close', function(c){ c.addEventListener('click', closeMobile); });\n })();\n </script>\n </div><div aria-hidden="true" style="height:68px"></div> <!-- menu -->\n \n <div class="container-fluid cut-bottom">\n <div class="banner banner-wide top-blog-item">\n <div class="banner-content">\n <strong style="font-size:36px">Blog</strong>\n <p>News rund um den STARTPLATZ, die Startup-Szene und Digitalthemen.</p>\n </div>\n </div>\n </div>\n \n <style type="text/css">\n </style>\n \n <div class="container">\n <div class="row row-equal page">\n <div class="col-xs-12 col-md-8 page-main">\n \n \n <div class="row">\n <a href="https://www.staging.startplatz.de/data-driven-marketing/"><img class="img-responsive" src="https://www.staging.startplatz.de/wp-content/uploads/2016/03/Data-Driven-Marekting.png" alt="" style="width: 7830px; "></a>\n </div>\n <div class="separator"></div>\n <h1 style="line-height: 2em;">Data Driven Marketing : Wem die Daten gehören, gehört die Macht!</h1>\n <p class="date">7. April 2016, 15:45 :: <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a></p>\n <p class="date">Autor: lgraef</p>\n <p><p>Data Driven Marketing (deutsch: datengetriebene Vermarktung) bezeichnet Vermarktung auf Basis personenspezifischer Daten. Diese Daten werden im Vorfeld gesammelt und analysiert um gezielt Werbung zu gestalten und auszustrahlen.</p>\n <p>Wie du <strong>Data Driven Marketing</strong> richtig anwendest und an deine relevanten Daten kommst, erfährst du in diesem <strong>Fachartikel</strong>.</p>\n <p><span id="more-32675"></span></p>\n <h2><b>Ziel des Data Driven Marketing</b></h2>\n <p><span style="font-weight: 400;">Das Ziel des Data Driven Marketings ist das Erlangen der Aufmerksamkeit des Kunden. In der heutigen Zeit reichen keine flippigen Sprüche mehr. Die Kunden sind anspruchsvoller geworden und erwarten relevante Inhalte. Data Driven Marketing verfolgt primär zwei Aufgaben: Herauszufinden, welche Zielgruppen ein ähnliches Interesse haben und daraufhin die passenden Inhalte dazu finden. Je mehr Daten bekannt sind, desto valider ist die Anpassung.</span></p>\n <p> </p>\n <p> </p>\n <p><center><span style="font-weight: 400;"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-33862" title="Data Source: Winterberry Group / Global DMA" src="https://www.startplatz.de/wp-content/uploads/2016/04/WinterberryGroupGlobalDMA-Data-Driven-Spending-by-Channel-Nov2014.png" alt="WinterberryGroupGlobalDMA-Data-Driven-Spending-by-Channel-Nov2014" width="500" height="288" srcset="https://www.staging.startplatz.de/wp-content/uploads/2016/04/WinterberryGroupGlobalDMA-Data-Driven-Spending-by-Channel-Nov2014.png 1000w, https://www.staging.startplatz.de/wp-content/uploads/2016/04/WinterberryGroupGlobalDMA-Data-Driven-Spending-by-Channel-Nov2014-300x173.png 300w, https://www.staging.startplatz.de/wp-content/uploads/2016/04/WinterberryGroupGlobalDMA-Data-Driven-Spending-by-Channel-Nov2014-768x442.png 768w" sizes="(max-width: 500px) 100vw, 500px" /></span></center> </p>\n <p> </p>\n <p> </p>\n <p><span style="font-weight: 400;">Der internationale Dachverband </span><b>Global DMA</b><span style="font-weight: 400;"> hat zusammen mit der Winterberry Group untersucht, wie es in Deutschland und weltweit um das Data Driven Marketing bzw. Advertising bestellt ist. Besonders stark investiert \u{A0}wird in Deutschland in </span><b>Mobile-Maßnahmen aller Art</b><span style="font-weight: 400;">. Ebenfalls vorne dabei sind </span><b>Display Advertising</b><span style="font-weight: 400;"> und</span><b> Suchmaschinenmarketing</b><span style="font-weight: 400;">.</span></p>\n <h2><b>Wie kommt man an die Daten der Zielgruppe?</b></h2>\n <p><span style="font-weight: 400;">Um Data Driven Marketing betreiben zu können, benötigt man in erster Linien Kundendaten bzw. die der Zielgruppe. Eine Möglichkeit der Datenbeschaffung bietet das </span><b>E-Mail-Marketing</b><span style="font-weight: 400;">. Dem Kunden werden in einem Formular Fragen zum Geschlecht, Berufsstand und Interessen gestellt, die er mit seiner E-Mail-Adresse angibt um den Newsletter zu erhalten. Dadurch hat man eine Möglichkeit den Interessenten zu kontaktieren und ihn einer Kategorie zuzuordnen.</span></p>\n <p> </p>\n <p><center><a href="https://www.startplatz.de/wp-content/uploads/2016/04/Newsletter-.png" target="_blank" rel="attachment wp-att-34117"><img decoding="async" class="aligncenter wp-image-34117" title="Daten generieren - Newsletter" src="https://www.startplatz.de/wp-content/uploads/2016/04/Newsletter--504x1024.png" alt="Newsletter" width="291" height="591" srcset="https://www.staging.startplatz.de/wp-content/uploads/2016/04/Newsletter--504x1024.png 504w, https://www.staging.startplatz.de/wp-content/uploads/2016/04/Newsletter--148x300.png 148w, https://www.staging.startplatz.de/wp-content/uploads/2016/04/Newsletter-.png 694w" sizes="(max-width: 291px) 100vw, 291px" /></a></center><span style="font-weight: 400;">Eine weitere Möglichkeit, Daten der Kunden oder potentiellen Zielgruppe zu erhalten, ist die Nutzung von Google Analytics. Mit Hilfe von Google Analytics erfährt man, welches Geschlecht und welches Alter der Nutzer hat, aus welchem Land der Nutzer stammt und wann und von welchem Endgerät diese Seite besucht wurde. </span></p>\n <p><span style="font-weight: 400;">Des Weiteren kann man kostenlose Umfragen bei Facebook starten, um zu erfahren, welcher Trend sich anbahnt oder welche Bedürfnisse noch nicht befriedigt sind. Datengewinnung ist in der heutigen Zeit sehr einfach zu gestalten, das Schwierigere ist, diese zu verwalten.</span></p>\n <h3><strong>Was muss man bei der Datenbeschaffung beachten?</strong></h3>\n <p><span style="font-weight: 400;">Bei der Datenbeschaffung muss man in erster Linie zwischen der </span><b>Art der Daten</b><span style="font-weight: 400;"> differenzieren. Unsere Kunden geben jeden Tag Daten über diverse Plattformen preis, die man dann selektieren muss, um die wahren Bedürfnisse heraus zu kristallisieren. Beim Data Driven Marketing steht der Kunde im Mittelpunkt. Aus diesem Grund sollten verschiedene Kriterien der </span><b>Segmentierung </b><span style="font-weight: 400;">(zielgenaue Komprimierung der Daten auf ein bestimmtes Minimum) beachtet werden:</span></p>\n <ul>\n <li style="font-weight: 400;"><b>Geographische Marktsegmentierung</b><span style="font-weight: 400;">: Bei der geographischen Segmentierung geht es darum, den Streuverlust so gering wie möglich zu halten. Dabei muss man sich als Werbetreibender folgende Fragen stellen: Woher kommen meine Kunden? Wo habe ich meine Standorte?</span></li>\n <li style="font-weight: 400;"><b>Verhaltensbezogene Segmentierung</b><span style="font-weight: 400;">: Der Fokus liegt auf dem Verhalten der Kunden auf dem Markt. Hierbei werden Antworten auf folgende Fragen gesucht: Wo liegt die Nachfrage meiner Zielgruppe? Wie verhält sich meine Zielgruppe auf dem Markt?</span></li>\n <li style="font-weight: 400;"><b>Psychologische Segmentierung</b><span style="font-weight: 400;">: Welche Trends und welche Einflüsse umgeben bzw. beeinflussen momentan meine Zielgruppe?</span></li>\n <li style="font-weight: 400;"><b>Soziodemographische Segmentierung</b><span style="font-weight: 400;">: Dieses Segmentierungsfeld beschäftigt sich intensiv mit den persönlichen Daten der Zielgruppe. Welches Alter hat meine Zielgruppe und welchen Familienstatus? Was ist die Haupttätigkeit meiner Zielgruppe?</span></li>\n </ul>\n <h2><strong>Big Data – Das\u{A0}große Marketing-Buzzword</strong></h2>\n <p><span style="font-weight: 400;">Durch die Digitalisierung ist unsere Welt transparenter geworden. Wer freigegebene Daten sammelt und richtig einsetzt, hat die Macht. Big Data beschreibt die Masse an Daten, die im Netz freigegeben wird und nur komplex zusammengeführt und analysiert werden kann. Durch das Internet wurde die Hemmschwelle, Daten an zweite weiterzugeben, genommen. Meistens geschieht dies unbewusst, indem man beim Herunterladen einer App den Zugriff auf die eigenen Medien und Kontakte zustimmt. Egal ob man sich für einen Newsletter anmeldet oder ob man sich ein Profil bei einem sozialen Netzwerk anlegt, alle Nutzer geben </span><b>nicht immer bewusst</b><span style="font-weight: 400;"> Daten von sich preis. Diese Daten werden auf Servern von den Unternehmen gespeichert und daraufhin für Werbe – und Marketingzwecke verwendet.</span></p>\n <p><center><img decoding="async" class="aligncenter" title="Big Data - Sammeln und Analysieren von Kundendaten" src="https://www.startplatz.de/wp-content/uploads/2016/03/Data-Driven-Marekting.png" alt="Big Data" width="486" height="324" /></center> </p>\n <h2><b>Das Produkt verfolgt den Kunden</b></h2>\n <p><span style="font-weight: 400;">Die Digitalisierung bringt die Konsumenten jedes Mal aufs neue zum Staunen und bietet den Machern beinahe unbegrenzte Möglichkeiten sich zu verwirklichen.</span></p>\n <blockquote><p><span style="font-weight: 400;">Sie waren gerade noch auf Zalando.de und haben sich den tollen Schuh von Nike angeschaut? Nachdem Sie die Seite ohne aktive Handlung in Form eines Kaufs verlassen, melden Sie sich in Ihren Sozialen Netzwerken an – zum Beispiel Facebook. Beim Überfliegen Ihrer News erscheint Ihr Schuh unauffällig in Form von „Content“ zwischen den anderen Neuigkeiten. Sie begeben sich auf das Profil eines Kollegen und bemerken Ihren Schuh in der Werbeleiste als Angebot der Woche. Da müssen Sie \u{A0}jetzt zuschnappen! Ziel erreicht, denkt sich Zalando.</span></p></blockquote>\n <p><span style="font-weight: 400;">Data Driven Marketing beinhaltet verschiedene Marketingstrategien, die mit Hilfe der preisgegebenen Daten der Kunden zum Einsatz gebracht werden können.</span></p>\n <p><span style="font-weight: 400;">Die beliebteste Strategie ist das </span><b>Retargeting</b><span style="font-weight: 400;">. Dabei „verfolgt“, wie im Beispiel dargestellt, die Werbung den Konsumenten auf verschiedenen Websites, bis er dieses Produkt kauft. Hintergrund ist, dass die Abbruchrate eines Kaufs in einem Online-Shop bei ca. 95% liegt, da die Kunden die Produkte anschauen und in den Warenkorb legen, jedoch nicht zum Kaufabschluss kommen. Um diese zu verringern, läuft das Produkt dem Interessenten so lange hinterher, bis dieser nicht mehr widerstehen kann. In Form von </span><b>Push-Marketing</b><span style="font-weight: 400;"> wollten die Werbetreibenden die Konsumenten auf ihre Produkte aufmerksam machen. Nachdem sich herausgestellt hat, dass diese Art von Werbung bei den Kunden als negativ deklariert wird, sind die Werbetreibenden auf die Idee gekommen, die Werbung in Content einzubinden und somit unterbewusst einfliegen zulassen. Bei dem sogenannten </span><b>Pull-Marketing</b><span style="font-weight: 400;"> geht es darum, dem Kunden einen Mehrwert zu bieten, sein Interesse zu wecken und ihn auf diese Weise dazu zu bringen, von sich aus die beworbene Website zu besuchen und sich die gewünschten Informationen selber zu „ziehen“.</span></p>\n <p><center><a href="https://www.startplatz.de/wp-content/uploads/2016/03/Content-Werbung-vs.-Reine-Online-Werbung.png" target="_blank" rel="attachment wp-att-33713"><img loading="lazy" decoding="async" class="aligncenter wp-image-33713" title="Content basierte Werbung vs. Reine Online Werbung" src="https://www.startplatz.de/wp-content/uploads/2016/03/Content-Werbung-vs.-Reine-Online-Werbung-1024x576.png" alt="Content Werbung vs. Reine Online Werbung" width="714" height="402" srcset="https://www.staging.startplatz.de/wp-content/uploads/2016/03/Content-Werbung-vs.-Reine-Online-Werbung-1024x576.png 1024w, https://www.staging.startplatz.de/wp-content/uploads/2016/03/Content-Werbung-vs.-Reine-Online-Werbung-300x169.png 300w, https://www.staging.startplatz.de/wp-content/uploads/2016/03/Content-Werbung-vs.-Reine-Online-Werbung-768x432.png 768w, https://www.staging.startplatz.de/wp-content/uploads/2016/03/Content-Werbung-vs.-Reine-Online-Werbung.png 1280w" sizes="auto, (max-width: 714px) 100vw, 714px" /></a></center><span style="font-weight: 400;">Eine andere Strategie ist das klassische </span><b>E-Mail-Marketing</b><span style="font-weight: 400;">. Amazon erinnert seine Kunden zum Beispiel daran, wenn diese einen Kauf noch nicht abgeschlossen haben. \u{A0}Fluggesellschaften beispielsweise versenden an ihren Kunden Newsletter mit Informationen zu ihren vorher gesuchten Reisezielen, um diese mit Sonderangeboten zum Kauf zu animieren.</span></p>\n <h2><b>Chancen und Herausforderungen</b></h2>\n <p><span style="font-weight: 400;">Sowie jeder neue Trend, hat auch Data Driven Marketing seine Vor- und Nachteile. </span></p>\n <blockquote><p><span style="font-weight: 400;">Erfolgreich sind wir nur da, wo wir nutzen, nicht, wo wir ausnutzen.<br />\n </span><span style="font-weight: 400;"><em>Von </em></span><em><span style="font-weight: 400;">Werner von Siemens</span></em></p></blockquote>\n <h3><strong>Datensammeln – Hürden und Risiken</strong></h3>\n <p><span style="font-weight: 400;">Zu den Herausforderungen gehören auf der einen Seite die Daten, die man seit Beginn an gesammelt und nicht ordentlich und systematisch sortiert hat, auf der anderen Seite das Budget um diese erfolgsbasiert sortieren zu lassen. Laut einer Studie des internationalen Dachverbands </span><b>Global DMA</b><span style="font-weight: 400;"> und der Winterberry Group, haben 39% der Befragten angegeben, dass das knappe Budget das </span><b>Haupthemmnis</b><span style="font-weight: 400;"> in Bezug auf Data Driven Marketing ist. Knapp 30% sehen sich in ihren Unternehmen außerdem mit veralteten oder ungeeigneten Prozessen konfrontiert, die der Entwicklung im Weg stehen. Somit wird Data Driven Marketing in erster Linie von großen Unternehmen betrieben, die die Wichtigkeit dieser Entwicklung erkannt haben und das Budget dafür aufbringen können. Aber auch Startups, die in den letzten Jahren gegründet wurden, erkennen die Wichtigkeit und speichern, selektieren und wenden die Kundendaten von Anfang an zielgerichtet an. Eine weitere Herausforderung ist die Glaubwürdigkeit der Daten. Dadurch, dass man keinen direkten Bezug zu dem Individuum hat, kann man nicht zu 100% garantieren, dass die Daten, die preisgegeben werden, \u{A0}auch wahrheitsgetreu sind.</span></p>\n <h3><strong>Datenschutz und Missbrauch</strong></h3>\n <p><span style="font-weight: 400;">Wie schon oben erwähnt, werden die Daten nicht immer freiwillig und bewusst an Dritte zur Verfügung gestellt. Vielen Nutzern ist nicht bekannt, dass Sie beispielsweise mit dem Anlegen eines Facebook-Accounts, Facebook alle Rechte an ihren Daten weitergeben. Das selbe gilt für die Nutzung von Google-Produkten, die in der digitalen Zeit zum Alltag gehören. Damit auch solche Internetgiganten die Datennutzung transparenter gestalten, wurden neue rechtlichte Auflagen in Bezug auf Datenschutz explizit für digitale Unternehmen und Seiten vom Bundesdatenschutzgesetz (BDSG) eingeführt. Die Einhaltung von Datenschutzrichtlinien sollen Unternehmen in erster Linie als kundenbindend wahrnehmen. Wenn der Kunde sich unsicher ist, was mit seinen Daten passiert, wechselt er den Anbieter oder erstellt nur noch Accounts mit falschen Angaben (so genannte Fake-Accounts). Da die rechtliche Festigung im Internet jedoch noch sehr viele Lücken aufweist, ergeben sich unterschiedliche Pflichten, die die Webseitenbetreiber, Onlineshops, oder Blogger einhalten müssen.</span></p>\n <p><span style="font-weight: 400;">Unter anderem zählen dazu </span></p>\n <ul>\n <li style="font-weight: 400;"><span style="font-weight: 400;">die Impressumspflicht,</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">eine Datenschutzerklärung</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">und die Auskunftspflicht gegenüber Betroffenen bezüglich der gespeicherten Daten</span></li>\n </ul>\n <h3><strong>Data Driven Marketing – die neue Revolution</strong></h3>\n <p><span style="font-weight: 400;">Die Digitalisierung sieht man allerdings in jeder Hinsicht als </span><b>Chance</b><span style="font-weight: 400;">. Die Konsumenten sind in der heutigen Zeit online unterwegs und genau dort sollte man sie auch abholen. In der Zeit der Generation Y wird alles mit Hilfe von Apps erledigt. Dabei spielt es keine Rolle, ob es um die eigene Gesundheit geht, um das Lernen für diverse Prüfungen, das Allgemeinwissen, das Managen des Haushalts oder das Erwerben und Konsumieren von Gütern. Das Individuum materialisiert sich in der heutigen Zeit online und lässt somit Unternehmen, die diese Daten richtig werten und einsetzen in ihr Leben eindringen – mit dem Ziel ihre Bedürfnisse zielgenau zu befriedigen. Durch Data Driven Marketing können Trends auch ohne aufwändige Marktforschungen hervorgesehen werden. Eine Evolution, von der Unternehmen und Marketing-Agenturen ihr Leben lang geträumt haben. Noch nie war es einfacher an Daten zu kommen und zielgenaue Kommunikation zu betreiben.</span></p>\n <h2><b>Fazit</b></h2>\n <p><span style="font-weight: 400;">Unternehmen müssen die Daten Ihrer Kunden gut pflegen und kategorisieren, damit sie sogenannte </span><b>smarte Daten</b><span style="font-weight: 400;"> vor sich liegen haben, die sie für gezielte Werbemaßnahmen nutzen können. Dank der Digitalisierung müssen Unternehmen nicht mehr große Summen in aufwendige Marktforschungen stecken um den Trend, die Bedürfnisse der potentiellen Zielgruppe oder die Interessen herauszufinden. Die potentielle Zielgruppe kommt im Idealfall (wenn man wie oben erwähnt, Pull-Marketing oder aber auch Social Media-, E-Mail-Marketing betreibt) zum Unternehmen und gibt die meisten und relevantesten Informationen von sich preis. Dank Google Analytics kann man schnell herausfinden, wer die Unternehmensseite besucht hat, von welchem Endgerät diese besucht wurde und viele weitere Details. Mit Data Driven Marketing hat jedes Unternehmen die Möglichkeit, seine Kunden besser kennen zu lernen und das Marketing an deren Anforderungen und Wünschen zu orientieren. Da in der heutigen Zeit jedoch viele Daten unbewusst weitergegeben werden, ist die Gefahr von Datenschutzmissbrauch groß. Diese Gefahr führt dazu, dass Webseitenbetreiber Pflichten erfüllen müssen, um den Kunden Schutz und Sicherheit zu gewährleisten. Denn desto sichererer der Kunde sich fühlt, desto eher wird er sich für das Unternehmen entscheiden.</span></p>\n <p> </p>\n <p> </p>\n <p> </p>\n </p>\n \n \n <script>(function() {\n \twindow.mc4wp = window.mc4wp \|\| {\n \t\tlisteners: [],\n \t\tforms: {\n \t\t\ton: function(evt, cb) {\n \t\t\t\twindow.mc4wp.listeners.push(\n \t\t\t\t\t{\n \t\t\t\t\t\tevent : evt,\n \t\t\t\t\t\tcallback: cb\n \t\t\t\t\t}\n \t\t\t\t);\n \t\t\t}\n \t\t}\n \t}\n })();\n </script><!-- Mailchimp for WordPress v4.13.1 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-1" class="mc4wp-form mc4wp-form-53992 mc4wp-form-styles-builder mc4wp-ajax" method="post" data-id="53992" data-name="Blogartikel" ><div class="mc4wp-form-fields"><p>\r\n \t<label>Jetzt unseren Newsletter abonnieren und keine News aus der Startup-Szene mehr verpassen!</label>\r\n \t<label> \r\n \t\t<input type="email" name="EMAIL" placeholder="Deine E-Mail Adresse" required />\r\n </label>\r\n </p>\r\n <p>\r\n \t<input type="submit" value="Registrieren" />\r\n </p></div><label style="display: none !important;">Wenn du ein Mensch bist, lasse das Feld leer: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1786398711" /><input type="hidden" name="_mc4wp_form_id" value="53992" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-1" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->\n \n \n \n \n \n \n <hr class="hr-section">\n \n \n <div class="separator"></div>\n \n <div class="section-header">\n </div>\n <div class="section-header">\n <h2>Kommende Events</h2>\n <div class="btn-group pull-right">\n <button type="button" class="btn btn-gray dropdown-toggle" data-toggle="dropdown">\n Alle anzeigen <span class="caret"></span>\n </button>\n <ul class="dropdown-menu">\n <li><a href="/events?tag=network">Network events</a></li>\n <li><a href="/events?tag=workshop">Workshops</a></li>\n <li><a href="/events?tag=konferenz">Conferences</a></li>\n <li><a href="/events?tag=talk">Talks</a></li>\n <li><a href="/events?tag=pitch">Pitch events</a></li>\n </ul>\n </div>\n </div>\n \n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">TechTuesday deine IT-Sprechstunde</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1778060076/Slyngshot_Labs-IT-Sprechstunde_Website_Vorschau-500x400-E1_a0g4gu.png" alt="">\n <div class="date visible-xs">\n <div class="day">11</div>\n <div class="year">Aug 2026</div>\n </div>\n <div class="type">workshop</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/">TechTuesday deine IT-Sprechstunde</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Tuesday, 11.08.26, 09:00 - 18:00 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>Remote, Im Mediapark 5, 50670 Köln</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=startplatz" class="btn btn-sort sort-gray">startplatz</a> \n <a href="/events?tag=workshop" class="btn btn-sort sort-gray">workshop</a> \n <a href="/events?tag=sprechstunde" class="btn btn-sort sort-gray">sprechstunde</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/tech-tuesday-deine-it-sprechstunde-2026-06-02/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/">Planbare Kundengewinnung mit LinkedIn und KI</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1769535857/events/2026/Hessam_neu_Februar_1.png" alt="">\n <div class="date visible-xs">\n <div class="day">11</div>\n <div class="year">Aug 2026</div>\n </div>\n <div class="type">webinar</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/">Planbare Kundengewinnung mit LinkedIn und KI</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Tuesday, 11.08.26, 17:00 - 18:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Im Mediapark 5, 50670 Köln</li>\n <li><i class="fa fa-bullhorn fa-fw"></i> Hessam Vahedi</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=startplatz" class="btn btn-sort sort-gray">startplatz</a> \n <a href="/events?tag=workshop" class="btn btn-sort sort-gray">workshop</a> \n <a href="/events?tag=startup" class="btn btn-sort sort-gray">startup</a> \n <a href="/events?tag=mittelstand" class="btn btn-sort sort-gray">mittelstand</a> \n <a href="/events?tag=digitale-unternehmen" class="btn btn-sort sort-gray">digitale-unternehmen</a> \n <a href="/events?tag=startplatz-ai-hub" class="btn btn-sort sort-gray">startplatz-ai-hub</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/planbare-kundengewinnung-mit-linkedin-und-ki-2026-08-11/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/clawcon-nrw/">ClawCon NRW</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/clawcon-nrw/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/c_fill,w_1000,h_800,q_auto,f_auto/v1770823236/events/2026/clawcon-nrw-februar-2026.jpg" alt="">\n <div class="date visible-xs">\n <div class="day">11</div>\n <div class="year">Aug 2026</div>\n </div>\n <div class="type">meetup</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/clawcon-nrw/">ClawCon NRW</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Tuesday, 11.08.26, 18:00 - 21:00 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Im Mediapark 5, 50670 Köln</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=ai" class="btn btn-sort sort-gray">ai</a> \n <a href="/events?tag=mcp" class="btn btn-sort sort-gray">mcp</a> \n <a href="/events?tag=meetup" class="btn btn-sort sort-gray">meetup</a> \n <a href="/events?tag=networking" class="btn btn-sort sort-gray">networking</a> \n <a href="/events?tag=openclaw" class="btn btn-sort sort-gray">openclaw</a> \n <a href="/events?tag=hermes" class="btn btn-sort sort-gray">hermes</a> \n <a href="/events?tag=startplatz-ai-hub" class="btn btn-sort sort-gray">startplatz-ai-hub</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/clawcon-nrw/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/clawcon-nrw/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n <div class="separator quadruple"></div>\n \n </div>\n <div class="col-xs-12 col-md-4 page-aside">\n \n \n \n \n <style>\r\n .single {\r\n padding: 1px 30px 14px;\r\n margin-top: 0px;\r\n background: #525459;\r\n border: 0px solid #f0f0f0; }\r\n .single ul {\r\n margin-bottom: 0; }\r\n .single li a {\r\n color: #ffffff;\r\n font-size: 14px;\r\n font-weight: bold;\r\n text-transform: uppercase;\r\n border-bottom: 1px solid #f0f0f0;\r\n line-height: 32px;\r\n display: block;\r\n text-decoration: none; }\r\n .single li a:hover {\r\n color: #7ab800; }\r\n .single li:last-child a {\r\n border-bottom: 0px; }\r\n </style>\r\n <div class="row">\r\n <div class="single category">\r\n <div class="section-header">\r\n \t\t<center><h2 style="color: #ffffff;">Kategorien</h2></center>\r\n </div>\r\n \t\t<ul class="list-unstyled">\r\n \t\t\t<li><a href="https://www.startplatz.de/blog" title="">Alle Blogbeiträge </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/erfolgsgeschichten/" title="">Erfolgsgeschichten</a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/accelerator/" title="">Accelerator </a></li>\r\n <li><a href="https://www.startplatz.de/category/success-story/" title="">Success Stories </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/community/" title="">Community </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/corporate-services/" title="">Corporate Services </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/rheinland-pitch/" title="">Rheinland-Pitch </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/aktuelle-trends/" title="">Aktuelle Trends </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/veranstaltungen/" title="">Events </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/news/" title="">News </a></li>\r\n \t\t</ul>\r\n </div>\r\n </div>\n \n <div class="separator"></div>\n <div class="section-header">\n <form role="search" method="get" class="search-form" action="https://www.staging.startplatz.de/">\n \t\t\t\t<label>\n \t\t\t\t\t<span class="screen-reader-text">Suchen nach:</span>\n \t\t\t\t\t<input type="search" class="search-field" placeholder="Suchen\u{A0}…" value="" name="s" />\n \t\t\t\t</label>\n \t\t\t\t<input type="submit" class="search-submit" value="Suchen" />\n \t\t\t</form></div>\n \n \n \n \n <div class="separator"></div>\n <div class="section-header">\n <h2>Neueste Beiträge</h2>\n </div>\n <div class="tweet">\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-2-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/10-vorteile-der-nutzung-von-cloud-speicher/">10 Vorteile der Nutzung von Cloud-Speicher</a> <br> 7. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-1-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/ki-inhalte-richtig-kennzeichnen-was-unternehmen-jetzt-wissen-muessen/">KI-Inhalte richtig kennzeichnen: Was Unternehmen jetzt wissen müssen</a> <br> 6. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/vom-mvp-zur-professionellen-digitalen-infrastruktur-was-startups-in-welcher-wachstumsphase-brauchen/">Vom MVP zur professionellen digitalen Infrastruktur: Was Startups in welcher Wachstumsphase brauchen</a> <br> 5. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/08/Titelbild-Blogbeitrag-Blog-Website-19-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/barrierefreiheit-fuer-websites-ist-seit-juni-2025-pflicht-robin-oehler-erklaert-was-unternehmen-jetzt-tun-muessen/">Barrierefreiheit für Websites ist seit Juni 2025 Pflicht: Robin Oehler erklärt, was Unternehmen jetzt tun müssen</a> <br> 5. August </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/07/Titelbild-Blogbeitrag-Blog-Website-18-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/wie-optimieren-startups-ihr-e-mail-marketing/">Wie optimieren Startups ihr E-Mail-Marketing?</a> <br> 16. Juli </div>\n \n </div>\n \n </div>\n \n <div class="banner text-white tarife">\r\n <div class="banner-content">\r\n <h2>Community Membership</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n <h4>\r\n Werde Teil der <b>größten Startup Community im Rheinland\r\n <br><br>\r\n <i>Bereits ab 10 €/Monat!</i></b>\r\n <!--Jetzt 14 Tage kostenlos testen!-->\r\n </h4>\r\n \r\n <a class="btn btn-transparent hover-black" href="/community-membership/">Jetzt informieren!</a>\r\n \r\n </div>\r\n </div>\n \n <div class="banner grunderstipendium_s text-white">\r\n <div class="banner-content">\r\n <h2>Gastbeiträge</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n „Du schreibst interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content auf unserem Blog präsentieren? \r\n <a class="btn btn-transparent" href="mailto:marketing@startplatz.de?subject=Gastbeitrag%20STARTPLATZ">Kontaktiere uns!</a>\r\n \r\n </div>\r\n </div>\n \n \n <div class="banner bg-white">\n <div 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path	"data-driven-marketing/"

Request Headers

Header	Value
accept	"/"
accept-encoding	"gzip, br, zstd, deflate"
cookie	"main_deauth_profile_token=3d1fba"
host	"www.staging.startplatz.de"
user-agent	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-forwarded-for	"216.73.216.180"
x-forwarded-host	"www.staging.startplatz.de"
x-forwarded-port	"443"
x-forwarded-proto	"https"
x-forwarded-server	"c7c6e7953db4"
x-php-ob-level	"0"
x-real-ip	"216.73.216.180"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header	Value
cache-control	"no-cache, private"
content-type	"text/html; charset=UTF-8"
date	"Mon, 10 Aug 2026 21:51:51 GMT"
link	"<https://www.staging.startplatz.de/?p=32675>; rel=shortlink"
x-debug-token	"f1b5d6"
x-powered-by	"PHP/8.4.24"

Cookies

Request Cookies

Key	Value
main_deauth_profile_token	"3d1fba"

Response Cookies

No response cookies

Session 1

Session Metadata

No session metadata

Session Attributes

No session attributes

Session Usage

1 Usages

Stateless check enabled

Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:39 Show trace [[ "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php" "line" => 39 "function" => "getMetadataBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/twig-bridge/AppVariable.php" "line" => 92 "function" => "getToken" "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Extension/CoreExtension.php" "line" => 1922 "function" => "getUser" "class" => "Symfony\Bridge\Twig\AppVariable" "type" => "->" ] [ "file" => "/var/www/html/var/cache/dev/twig/2b/2bde7aed3f466aaf24b1e1ab63fef2c5.php" "line" => 625 "function" => "getAttribute" "class" => "Twig\Extension\CoreExtension" "type" => "::" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Template.php" "line" => 402 "function" => "doDisplay" "class" => "__TwigTemplate_becb6719a0027745f268d041001c5bd9" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Template.php" "line" => 358 "function" => "yield" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Template.php" "line" => 373 "function" => "display" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/TemplateWrapper.php" "line" => 51 "function" => "render" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/html/vendor/twig/twig/src/Environment.php" "line" => 333 "function" => "render" "class" => "Twig\TemplateWrapper" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php" "line" => 467 "function" => "render" "class" => "Twig\Environment" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/framework-bundle/Controller/AbstractController.php" "line" => 472 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Usage

Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:39

Show trace

[
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    "line" => 39
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Defined in .env

Key	Value
ANTHROPIC_ADMIN_KEY	""
CHATBOT_BASE_URL	"https://91-98-152-15.sslip.io"
CLOUDINARY_API_KEY	"187719847589952"
CLOUDINARY_API_SECRET	"2L0-UBEtXjD-ODU3On8eqJrZPFY"
CLOUDINARY_CLOUDNAME	"startplatz"
CLOUDINARY_URL	"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"
CRON_API_KEY	"cron_sp_X9kM4nQ7pR2sT6vW8yB1"
INSTAGRAM_ACCESS_TOKEN	""
INSTAGRAM_ACCOUNT_ID	""
LOCK_DSN	"flock"
MANDRILL_API_KEY	""
META_CAPI_TEST_CODE	""
MONSUM_WEBHOOK_PASSWORD_CGN	""
MONSUM_WEBHOOK_PASSWORD_DUS	""
MONSUM_WEBHOOK_PASSWORD_TESTPLATZ	""
MONSUM_WEBHOOK_USER_CGN	""
MONSUM_WEBHOOK_USER_DUS	""
MONSUM_WEBHOOK_USER_TESTPLATZ	""
OPENAI_ADMIN_KEY	""
OPENAI_ORGANIZATION	"STARTPLATZ"
PLEO_SP_CGN_TOKEN	"eyJhbGciOiJSUzI1NiIsInR5cCI6IkpXVCIsImtpZCI6InBsZW8tb3BlbmFwaS1wcm9kdWN0aW9uIn0.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.eskzOV1wxUCFvywF1toHuc7SiOPx3UAottMTrHjgq8eg1gPkGCtx1tWqJD1lQkPFTz1xg1mvqDFiRG1L9x0KsRxJDuZZmAhdCeqYXX-jHjuhcb30jIbxV-I8hK9PleetN065UgU7Stemdu_NTT466p8wvbsvChylaJ216iKUQPoEJ5vyWM97NxFTcGzRh-z_oUSv77DefZVm2QL3r-27fc4ADPSwGPiBr-m2aK2ec_X_VWMvCfj-5GTs1mh03488ohJB6zT4qGbH2dnMJsBxYebeBz6yByh-YL9KclYpRjvnh54cnLcQ8Dguw94Rty9ygMqyyIvqHz-Hl48p9CjJ6aVoK1y5yUqmaExu5nPEvDEjmH1XXYeV8CutElk9FVtieulFmO09vcJ-by1Xj-mWRVg8Bgm6vqseWsrc7zFHL9cibl5zRSm8dh14MUl27Xeb6kAhG5mSvr5qGz3ElIfItbYvj4QqlKDoUzjHgTQ_CiaiVRyUqDVr_XbaHfSuz9cJEXLFFZ204yJfv3jfR4wcfnKwdLRwyrBZ9uEzmrfWVgXVOzwS_zd3vWBy4V1OUUwEvpn2w-CjICjluvaYOXRVUu4JLQVNTDfrbAvRIifXn2DuHQRKvo2HpovdDCMRvr64JkHt5OC54x_FDuTxH6qzHXyAFhqtRPgPlta4W7o7EcA"
REDIS_URL	""
SESSION_SAVE_PATH	"%kernel.project_dir%/var/cache/sessions"
SKOOL_WEBHOOK_KI_CAMPUS	"https://api.skool.com/groups/ki-campus/webhooks/5f76ae64499d42a49dafbf613fec3ec0"
SKOOL_WEBHOOK_KI_TREFFPUNKT	"https://api.skool.com/groups/ki-treffpunkt/webhooks/af0324eeef3d40649f8d16607fe6e7b9"
STATISTIC_ZAPIER_API_KEY	"50670"
STRIPE_MODE	"test"
TEST_DATA_PATH	"data/test-bewerbungen"
TYPEFORM_WEBHOOK_SECRET	""
WALKIN_SCAN_CHANNEL_ID_CGN	""
WALKIN_SCAN_CHANNEL_ID_DUS	""
WP_API_BASE_URL	""
WP_API_PASSWORD	""
WP_API_USERNAME	""

Defined as regular env variables

Key	Value
ALLMEDA_CHATBOT_SECRET	"56270c619d358c2ae785ac51f34364b6da489b937833f159429c741904eb2231"
ALLMEDA_COCKPIT_READ_API_KEY	"ccd435bcd6e647fc089f36c486db89dbacdfed4e7ea665289fc4bb9e0ef1c61c"
ANTHROPIC_API_KEY	"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"
APP_DEBUG	"1"
APP_ENV	"dev"
APP_PROJECT_DIR	"/var/www/html"
APP_RUNTIME	"Symfony\Component\Runtime\SymfonyRuntime"
APP_RUNTIME_OPTIONS	[`"project_dir" => "/var/www/html"`]
APP_SECRET	"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"
BEEHIIV_API_KEY	"UBs7DJs5mgZhSaCvjxqjdfG4hMJAUnJQnvJEH7F6xKy1eDjhTJ9EPNBe0M2KMC9q"
BEEHIIV_PUBLICATION_ID	"pub_8c05c30c-27b3-495f-9b05-44c3eb2ff471"
CAL_WEBHOOK_SECRET	"ß33872622iklmn9%&ikllm"
CONTENT_LENGTH	""
CONTENT_TYPE	""
DATABASE_URL	"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"
DOCUMENT_ROOT	"/var/www/html/public"
DOCUMENT_URI	"/index.php"
E2E_EMAIL_DOMAIN	"e2e.startplatz.de"
EASYBILL_EMAIL_AI_HUB	"lorenz.graef@startplatz.de"
EASYBILL_EMAIL_FGH	"alexandra.thelen@startplatz.de"
EASYBILL_EMAIL_SP_CGN	"admin@startplatz.de"
EASYBILL_EMAIL_SP_DUS	"johannes.graef@startplatz.de"
EASYBILL_TOKEN_AI_HUB	"1NrjWZrE53dSqWFmMNz0oRd8i22VFmK1Oww9huGp8DPry8EfK1Oj9h6HeW7fyDUM"
EASYBILL_TOKEN_FGH	"Fjqj30ZbQorEtdpRfw3T19eAkOgrrgzq4WcExyLrxuot0bzkDpUrjpv41YH8dgBK"
EASYBILL_TOKEN_SP_CGN	"9njde49xtcsoswco4c80oggkwwoo080osow8soo8go4gkw0gwwgc8sck4wgw08og"
EASYBILL_TOKEN_SP_DUS	"YnHmfQYjOQ01hZ97zQKhsDLcvPc632dhdYjnUYuE4ZzkbAfkyC2TbOGOckUBFBDZ"
FCGI_ROLE	"RESPONDER"
GATEWAY_INTERFACE	"CGI/1.1"
GMI_SP_CGN_API_KEY	"3itm-7j58-6ze8-3w8q-qd74-23ya-67gi"
GOOGLE_ADS_CLIENT_ID	"362738537448-3emin0190lrs2pjl8nfvuloo4knkf2fa.apps.googleusercontent.com"
GOOGLE_ADS_CLIENT_SECRET	"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"
GOOGLE_ADS_DEVELOPER_TOKEN	"Ic9EtKKSDzOOlGYFHp2lPg"
GOOGLE_ADS_LOGIN_CUSTOMER_ID	"1007935741"
GOOGLE_ADS_REFRESH_TOKEN	"1//03rKZxfSh7_W1CgYIARAAGAMSNwF-L9IroN0bLWI_GswKpWMaPafJfbBc4SRds3mgttzV5ADirtT7_vh9yKQg04wjxG-XVp-QimE"
GPG_KEYS	"AFD8691FDAEDF03BDF6E460563F15A9B715376CA 9D7F99A0CB8F05C8A6958D6256A97AF7600A39A6 0616E93D95AF471243E26761770426E17EBBB3DD"
HANDELSREGISTER_API_KEY	"uqZnU3M1yyyQ7n6lIxUVs9UMXNvD60876JGxlrPmbCImw70r48YYeOOKZbfl"
HOME	"/home/www-data"
HOSTNAME	"dev"
HTTP_ACCEPT	"/"
HTTP_ACCEPT_ENCODING	"gzip, br, zstd, deflate"
HTTP_COOKIE	"main_deauth_profile_token=3d1fba"
HTTP_HOST	"www.staging.startplatz.de"
HTTP_USER_AGENT	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_FORWARDED_FOR	"216.73.216.180"
HTTP_X_FORWARDED_HOST	"www.staging.startplatz.de"
HTTP_X_FORWARDED_PORT	"443"
HTTP_X_FORWARDED_PROTO	"https"
HTTP_X_FORWARDED_SERVER	"c7c6e7953db4"
HTTP_X_REAL_IP	"216.73.216.180"
HUBSPOT_API_KEY	"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"
HUBSPOT_DEFAULT_FORM_GUID	"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"
HUBSPOT_PORTAL_ID	"44225308"
HUBSPOT_TRACKING_ID	"2795177"
LUMA_API_KEY	"secret-mb7SAjB50ESxpuB07s6SXqVPe"
LUMA_WEBHOOK_SECRET	"whsec_0efmpntgpinwt1s2641fegeq1o3w9la7"
MAILCHIMP_API_KEY	"a7e5ebbb7d4966bad11c6ca9b94699b4-us5"
MAILCHIMP_DEFAULT_LIST_ID	"be73f77d94"
MAILER_BULK_DSN	"null://null"
MAILER_DSN	"null://null"
MEETUP_CLIENT_ID	"455qg651n4so0npqf6unama8pv"
MEETUP_CLIENT_SECRET	"kohhlns9q6ipohd72oe356oq07"
MEETUP_REDIRECT_URI	"https://www.staging.startplatz.de/allmeda/meetup/callback"
MESSENGER_TRANSPORT_DSN	"doctrine://default?queue_name=default"
META_ADS_ACCESS_TOKEN	"EAAKFICOQZBK0BSJa7Mb7Ydd4q7gE7rZC49pNnwP6bXndJ6tKs3Me55x1lKGDfIXKcJmC4t0cVpauFfuJ1WU1wdBjqbZAZBfUu8l1u6sFkn71N3h2VPVxJWOHcXZBK6syBzJdb45xIxSeQf9PlWk19q1LvGogKeo3Vfx2sev398GzqG0yBnJmkMUQvDbVoYAZDZD"
META_CAPI_ACCESS_TOKEN	"EAAerPqXZCTbkBRFRDRoJEHTKCvEMmD1VgtTbXtO39dGZB2qAU0kAYc9Mqb6Ms9V4eBlL211Tdnk3oHunCVQykwpddAWOCaI5HVfiZAPacH2VNUY9JvH3CR33WxtEFhBBeTE3qbcAD8E6WMzl9hRoFCxwPA9j73j2uXkuCg4h58vNZBOFFPFkrWBkZBmNSDgZCzvQZDZD"
META_LEADGEN_APP_SECRET	"e28b7b6fdcfeea9fa66475524cb4e0a2"
META_LEADGEN_PAGE_ID_AIHUB	"367308473131474"
META_LEADGEN_PAGE_ID_STARTPLATZ	"375845979147453"
META_LEADGEN_PAGE_TOKEN_AIHUB	"EAAKFICOQZBK0BRVPgGrjtDWMzyZCnImKg37HDL4zt629pVgWmWkeZBnWppqvhfJ0NRjhWRulcphxwa0gA1UJfR9P4xofmEzl2l3jbisoLNHrQtXgoj8vHKl8pqjz0dAdnlrRdhArn5Jyd3MuSwyjd808K0wSEMAX7aCSdbR2jfa0APn45VyzEqhP36FdpZBrbx75nAZDZD"
META_LEADGEN_PAGE_TOKEN_STARTPLATZ	"EAAKFICOQZBK0BRbmpEWTsZB5ZCZCjgNujR9qDa3927DJZCJai2ZBHbc7u1vUxFRgqMbrIfsPLHQUSxdToZAPICa86BQ3hlYn8ffvuZBDf3rfv1AhiBfon2NfPbxk7OfUt5g0fMQ1z5JPmb6qToo7AqOukfHCgjU1NN3OOs4mFZCOePFICCc7hKBb09oZCpujqZB8YrAsqSQjgZDZD"
META_LEADGEN_VERIFY_TOKEN	"85c80a066572b825942da65b1c7697b334346780cc5ce36732472345115aa475"
MONSUM_API_EMAIL_CGN	"startplatz@lennarz-consulting.de"
MONSUM_API_EMAIL_DUS	"startplatz@lennarz-consulting.de"
MONSUM_API_EMAIL_TESTPLATZ	"lorenz.graef@startplatz.de"
MONSUM_API_TOKEN_CGN	"b606468ea2e7f82acb4e15b659cc883cKcPML2JFNUyU8PA1dtEiar5XohXNB6xn"
MONSUM_API_TOKEN_DUS	"7b5757976946d59f77bc91d74ebdbd60jB4JUS8rasnaR1BTD1OwXzx9316aHW0b"
MONSUM_API_TOKEN_TESTPLATZ	"c0c8e924c966fbf562c59646ee67b2a3sh4WFrDN3XxPiwKcskvfcRWQyzWOy4Bu"
MOSS_AI_HUB_KEY_ID	"kid_CARaApizUqkUu0sg"
MOSS_AI_HUB_SECRET_KEY	"sk_O8JJRALqXhN7kQuOK9LvGikEcsuBktk0"
MOSS_FGH_KEY_ID	"kid_tbOV3dqfhHoDqbDp"
MOSS_FGH_SECRET_KEY	"sk_jkod57ccnd1Ijgez0wjmfmz374eHixKI"
MOSS_GOLF_POST_KEY_ID	"kid_oMUrBpI01rcEh5uM"
MOSS_GOLF_POST_SECRET_KEY	"sk_9JIObTWMjxv085IrcfVJveub6xcbCUGP"
MOSS_SP_CGN_KEY_ID	"kid_ZReGktSdRQbR8vZd"
MOSS_SP_CGN_SECRET_KEY	"sk_PX1ADMjtzbkQGZD28B7RlsmoRsfk0Tld"
MOSS_SP_DUS_KEY_ID	"kid_exAuXGEO4S1GK8OY"
MOSS_SP_DUS_SECRET_KEY	"sk_9y2NOIpKlDsybHX3CpM4Q19fRxAvvhnX"
NOTION_API_TOKEN	"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"
OPENAI_API_KEY	"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"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
PERPLEXITY_API_KEY	"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"
PERSONIO_CLIENT_ID	"papi-e2251a49-feb5-440d-be2d-b96d500c9289"
PERSONIO_CLIENT_SECRET	"papi-Y2VkMjNiZTUtODZkOC00MGM0LWE0MTgtYmNlNDZjOTIzZDA1"
PHPIZE_DEPS	"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"
PHP_ASC_URL	"https://www.php.net/distributions/php-8.4.24.tar.xz.asc"
PHP_CFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_CPPFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_INI_DIR	"/usr/local/etc/php"
PHP_LDFLAGS	"-Wl,-O1 -pie"
PHP_SELF	"/index.php"
PHP_SHA256	"e127be09a8506f4327c5cfa78a614b00d210714484ec215ce0011b4a03c00731"
PHP_URL	"https://www.php.net/distributions/php-8.4.24.tar.xz"
PHP_VERSION	"8.4.24"
PWD	"/var/www/html"
QONTO_AI_HUB_LOGIN	"startplatz-ai-hub-gmbh-7057"
QONTO_AI_HUB_SECRET_KEY	"b6d51ce3d4af4ab46546c97233e1d296718872520d8017ef921709f5f2b62234"
QONTO_FGH_LOGIN	"familie-graf-holding-gmbh-2881"
QONTO_FGH_SECRET_KEY	"a966378f41e498548c27b1633fc7d345f61695b6d118fd5f269b4fe26c6c7775"
QONTO_GOLF_POST_LOGIN	"golf-post-ag-1712"
QONTO_GOLF_POST_SECRET_KEY	"78aad72c3d26dc74c75a1516b24381f52523f2dbbd9972ebbb095c362c9a2cb1"
QONTO_SP_CGN_LOGIN	"startplatz-koeln-gmbh-2905"
QONTO_SP_CGN_SECRET_KEY	"95f816a715cc5bc1f2358599caf0ca454741896a820cc9b99795f99c7bb05d49"
QONTO_SP_DUS_LOGIN	"startplatz-duesseldorf-gmbh-3237"
QONTO_SP_DUS_SECRET_KEY	"fc4f2b5ae4abfb6932ec66f5e20cd32d17740504838c40bf52951ec69e88aafb"
QUERY_STRING	""
REDIRECT_STATUS	"200"
REMOTE_ADDR	"172.22.0.12"
REMOTE_PORT	"43082"
REQUEST_METHOD	"GET"
REQUEST_SCHEME	"http"
REQUEST_TIME	1786398711
REQUEST_TIME_FLOAT	1786398711.4402
REQUEST_URI	"/data-driven-marketing/"
RESEND_API_KEY	"re_gP9RoYZ9_A6AxvmtxuYTraPDMteY2VeNz"
RESEND_RECEIVING_DOMAIN	"e2e.startplatz.de"
SCRIPT_FILENAME	"/var/www/html/public/index.php"
SCRIPT_NAME	"/index.php"
SERVER_ADDR	"172.22.0.7"
SERVER_NAME	"dev.startplatz.de"
SERVER_PORT	"80"
SERVER_PROTOCOL	"HTTP/1.1"
SERVER_SOFTWARE	"nginx/1.27.5"
SHLVL	"1"
SKOOL_INGEST_TOKEN	"802fe57aa7a178d556ed14937253fe3ddf96834655553ad6780fadfdde8bdb11"
SLACK_BOT_TOKEN	"xoxb-22688965603-11102474461793-c23ekshqpRpvYuNoEoP3MGfJ"
SLACK_INGEST_TOKEN	"c6fd09306423dd490fe18f4bfcd702d672ef7dcdc157b105099a5046c9128063"
STARTPLATZ_BUILDTIME	"001"
STARTPLATZ_DATABASE_WORDPRESS_HOST	"startplatz-staging-mysql"
STARTPLATZ_DATABASE_WORDPRESS_NAME	"startplatz-wordpress"
STARTPLATZ_DATABASE_WORDPRESS_PASSWORD	"kpp8o9pWYAp2"
STARTPLATZ_DATABASE_WORDPRESS_USER	"startplatz"
STARTPLATZ_ENVIRONMENT	"staging.www.staging.startplatz.de"
STARTPLATZ_HOST	"www.staging.startplatz.de"
STRIPE_LIVE_KEY_AI_HUB	"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"
STRIPE_LIVE_KEY_ECODYNAMICS	"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"
STRIPE_LIVE_KEY_STARTPLATZ	"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"
STRIPE_LIVE_KEY_STARTPLATZ_DUS	"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"
STRIPE_SK_INITIAL	"ojWxv1978YWU"
STRIPE_TEST_KEY_AI_HUB	"sk_test_51PmYwGDCU56CMQmgpcCdmzVTjiym8wom2WWiAAuVOUhS55972eM73wDNRDEBfGMnoLSt81yqW5CKCyraQKPDTb6y00xGk2RMpj"
STRIPE_TEST_KEY_ECODYNAMICS	"sk_test_51PeutFFqPnUaAUP6UqT3hbkwOzm9p0bmMrYVUzb7tG9QXo44yrn9MXcG7SLClxzSk29YkkrjXq0YPRguF6EwrNfM00nUAe3oG0"
STRIPE_TEST_KEY_STARTPLATZ	"sk_test_51O8fFSHegJLrFARiXBFfwCkkRCTyr64RpTlYx5X7FPNEKDSRhQHgb7X9WELyNzmMkMT39tavykkZbtbWDsCz0Tc800bNFXrtbH"
STRIPE_TEST_KEY_STARTPLATZ_DUS	"sk_test_51QxQltE7CeifmjQUUi4dqtrptSM08rRKRIU9QaXWJFVByoPhOTbQPqfhJJ2VZ5ltUl6JfPxaepcckLmaACG9AYjp00o0EHUzMP"
STRIPE_WEBHOOK_SECRET	"whsec_IhBWwzKzI6Wlarqw4pTnpaxrH7YEvNyl"
STRIPE_WEBHOOK_SECRET_AIHUB	"whsec_yqgxxJvddBinUKIThXxoklhFvrdnOrEr"
STRIPE_WEBHOOK_SECRET_ECODYNAMICS	"whsec_VeLsQhCBdNcOcIvwlsbuU6ckTEGJVTaN"
STRIPE_WEBHOOK_SECRET_STARTPLATZ	"whsec_IhBWwzKzI6Wlarqw4pTnpaxrH7YEvNyl"
STRIPE_WEBHOOK_SECRET_STARTPLATZ_DUS	"whsec_TVCR6s4R9j6LtkshVthDPjj4QHEh1XDe"
SYMFONY_DOTENV_PATH	"/var/www/html/.env"
SYMFONY_DOTENV_VARS	"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_ORGANIZATION,OPENAI_ADMIN_KEY,ANTHROPIC_ADMIN_KEY,MANDRILL_API_KEY,STATISTIC_ZAPIER_API_KEY,CRON_API_KEY,WALKIN_SCAN_CHANNEL_ID_CGN,WALKIN_SCAN_CHANNEL_ID_DUS,SKOOL_WEBHOOK_KI_CAMPUS,SKOOL_WEBHOOK_KI_TREFFPUNKT,TEST_DATA_PATH,PLEO_SP_CGN_TOKEN,MONSUM_WEBHOOK_USER_CGN,MONSUM_WEBHOOK_PASSWORD_CGN,MONSUM_WEBHOOK_USER_DUS,MONSUM_WEBHOOK_PASSWORD_DUS,MONSUM_WEBHOOK_USER_TESTPLATZ,MONSUM_WEBHOOK_PASSWORD_TESTPLATZ,WP_API_USERNAME,WP_API_PASSWORD,WP_API_BASE_URL,REDIS_URL,STRIPE_MODE,TYPEFORM_WEBHOOK_SECRET,META_CAPI_TEST_CODE,INSTAGRAM_ACCESS_TOKEN,INSTAGRAM_ACCOUNT_ID,LOCK_DSN,CHATBOT_BASE_URL"
TRUSTED_PROXIES	"REMOTE_ADDR"
TWILIO_ACCOUNT_SID	"AC361123adb81224dd32caf04a6c41d9fe"
TWILIO_AUTH_TOKEN	"35470da64905cd973456bc4e727e13c2"
USER	"www-data"
WP_API_PROD_BASE_URL	"https://www.startplatz.de/wp-json/wp/v2"
WP_API_PROD_PASSWORD	"lSFFfrfi24zjRXtmqlwxWlBx"
WP_API_PROD_USERNAME	"Allmeda"
ZERNIO_API_KEY	"sk_6b66b9739d5e49b500f0e3e2c76fedf5f789a8aabeb73f2a607ff55ce736dc98"
argc	0
argv	[]

Sub Requests 3

DefaultController :: menuTailwindAction (token = 628a25)

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuTailwindAction"
_format	"html"
_locale	"en"
_stopwatch_token	"3f38d3"
permalink	"https://www.staging.startplatz.de/data-driven-marketing"

EventPublicController :: showNextEventsAction (token = 7dd754)

Key	Value
_controller	"App\StartPlatz\Bundle\EventBundle\Controller\EventPublicController::showNextEventsAction"
_format	"html"
_locale	"en"
_stopwatch_token	"940b61"

DefaultController :: footerAction (token = 902e6b)

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::footerAction"
_format	"html"
_locale	"en"
_stopwatch_token	"6e8510"

Symfony Profiler

GET https://www.staging.startplatz.de/data-driven-marketing/

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PassthruController :: passthruAction

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Defined in .env

Defined as regular env variables

Sub Requests 3

DefaultController :: menuTailwindAction (token = 628a25)

EventPublicController :: showNextEventsAction (token = 7dd754)

DefaultController :: footerAction (token = 902e6b)