http://www.staging.startplatz.de/trends-online-marketing/

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172.22.0.12
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                        <h1 style="line-height: 2em;">Mach dein Unternehmen bekannter: Aktuelle Trends im Online Marketing</h1>\n
                        <p class="date">10. Februar 2022, 14:55 :: <a href="https://www.staging.startplatz.de/category/aktuelle-trends/" rel="category tag">Aktuelle Trends</a></p>\n
                        <p class="date">Autor: Steffen Ross</p>\n
                        <p><p><strong>Gefühlt verändert sich das Online Marketing ständig. Kein Wunder, denn die digitale Welt ist ebenfalls stets im Wandel. Für das Jahr 2022 zeichnen sich ein paar Trends ab, die uns bereits bekannt sind, aber auch für Neuerungen ist genügend Platz im Online Marketing. Beispielsweise wird im Jahr 2022 die menschliche Stimme immer mehr an Wichtigkeit gewinnen, und zwar auf verschiedene Arten und Weisen. Unternehmen werden persönlicher und möchten die Beziehung zwischen ihnen und ihrer Kundschaft intensivieren, unter anderem über E-Mail-Marketing. Daneben gibt es noch eine ganze Reihe weiterer Trends für dieses Jahr.</strong></p>\n
    <p><span id="more-73151"></span></p>\n
    <h2>Nachhaltigkeit im Online Marketing</h2>\n
    <p>Spätestens seitdem die „Fridays for Future“-Bewegung vor einigen Jahren aufkam, sind die Themen Nachhaltigkeit, Umweltschutz und Klimaschutz in dem Bewusstsein der breiten Bevölkerung angekommen. Nachhaltigkeit im Marketing ist heutzutage keine Besonderheit mehr, sondern sollte eine Selbstverständlichkeit sein.<br />\n
    Gerade im eCommerce-Bereich lässt sich mit Augmented-Reality-Technologien nachhaltigeres Marketing betreiben. Kund*innen können die bestellte Ware bereits vorab zu Hause bewundern, was das Aufkommen von Retouren weiter senken könnte.<br />\n
    Die Nachverfolgbarkeit von Rohstoffen kann ebenfalls als Marketinginstrument und gleichzeitig als Kaufargument gesehen werden. Daneben gibt es noch einige <a href="https://www.it-daily.net/it-management/e-business/31870-so-gelingt-nachhaltiges-online-marketing-in-2022" target="_blank" rel="noopener">weitere Nachhaltigkeitsaspekte</a>, die Sie bei Ihrem Onlinemarketing beachten können.</p>\n
    <h2>Zielgruppen akkurat adressieren</h2>\n
    <p>Spätestens seit dem Beginn der Corona-Pandemie lässt sich beobachten, dass Unternehmen vermehrt Zielgruppen aus einzelnen Alterssegmenten gezielt ansprechen. Mehrere Alterssegmente bedeuten, dass jedes explizit und akkurat angesprochen werden möchte. Dazu nutzen Unternehmen ihre in der CI verankerte Sprache, die eine möglichst breite Masse ansprechen soll.<br />\n
    In den sozialen Medien können Unternehmen jedoch etwas gezielter vorgehen, wenn sie die jeweiligen Marketinginstrumente hier beherrschen. Zudem sollte mittlerweile bekannt sein, dass <a href="https://www.ard-zdf-onlinestudie.de/files/2021/Beisch_Koch.pdf#page=15" target="_blank" rel="noopener">nicht jede Altersgruppe mit jedem sozialen Medium erreicht</a> werden kann.<br />\n
    Gerade für die jüngere Generation ist das Angebot von kontaktlosem Bezahlen und digitalen Wallets ebenfalls wichtig. Das solltest du ebenfalls kommunizieren.</p>\n
    <h2>E-Mail Marketing steht für Beständigkeit</h2>\n
    <p>Die globale Pandemie hat uns gezeigt, wie sehr wir auf das Versenden von <a href="https://www.startplatz.de/newsletter-und-emailmarketing/" target="_blank" rel="noopener">Newslettern und E-Mail-Marketing</a> angewiesen sind. Insbesondere kleinere Unternehmen, die bislang nur über die sozialen Medien geworben oder ihre Kundschaft über Mundpropaganda gewonnen haben, schätzen seit der Pandemie Maßnahmen sehr, um online mit den Menschen in Kontakt zu bleiben.<br />\n
    Es werden immer mehr E-Mails geschrieben und gelesen und das solltest du für deine Marketingzwecke nutzen. Hierfür <a href="https://www.getresponse.com/de/blog/die-besten-deutschen-newsletter-tools" target="_blank" rel="noopener">bieten sich verschiedene Tools an</a>, mit denen sich ein solides E-Mail Marketing durchführen lässt.<br />\n
    Für folgende Unternehmensbereiche kann es wichtig sein:</p>\n
    <ul>\n
    <li>Intensivierung der Kundenbindung</li>\n
    <li>Ankündigung neuer Produkte</li>\n
    <li>Informationen über Serviceleistungen</li>\n
    <li>allgemeine Neuigkeiten</li>\n
    <li>Branding und Festigung der CI</li>\n
    <li>usw.</li>\n
    </ul>\n
    <p>Wichtig dabei ist, dass die Inhalte interessant und relevant für die Leserschaft sind, die E-Mails in der ganzen Informationsflut nicht untergehen und dass ein Mehrwert geboten wird.</p>\n
    <h2>Die Stimme im Online Marketing</h2>\n
    <p>Wir befinden uns langsam, aber sicher im Online-Zeitalter der Stimme. Alle Menschen, die etwas heutzutage etwas auf sich halten, betreiben einen Podcast. Daneben wird die Sprache für Nutzer*innen ebenfalls wichtiger, da sie immer häufiger Sprachbefehle bei Siri und Alexa nutzen.<br />\n
    Auch Sprachnachrichten, wie etwa beim Messengerdienst WhatsApp, erfreuen sich nach wie vor größter Beliebtheit. Dieses Interesse an der gesprochenen Sprache solltest du für dein Marketing nutzen.<br />\n
    Podcasts können beispielsweise als eine Art auditives Content Marketing genutzt werden. Firmen machen auf diese Weise auf sich aufmerksam. Gleichzeitig solltest du deinen Online-Auftritt nicht mehr nur auf einzelne Keywords hin optimieren, sondern auf ganze Phrasen.<br />\n
    Werden etwa Google-Suchanfragen über Alexa oder Siri getätigt, suchen die Menschen eher mit vollständigen Sätzen als mit einzelnen Keywords.</p>\n
    <h2>Persönlicher Kontakt digital</h2>\n
    <p>Wir leben in einer digitalen Welt. Nicht selten bleibt dabei ein persönlicher Kontakt zwischen Unternehmen und der Kundschaft auf der Strecke. In der Corona-Pandemie sehnen sich die Menschen jedoch nach einem persönlichen Service.<br />\n
    Eine persönliche Beratung kann beispielsweise in Form von Chats oder Videochats umgesetzt werden, allerdings sollten Unternehmen dabei nicht auf Chatbots zurückgreifen. Manchmal sind die Anliegen nämlich so speziell, dass ein Bot es gar nicht verstehen kann. Das wirkt wiederum abschreckend auf die Kund*innen.<br />\n
    Wichtig ist also, dass ein Mensch am anderen Ende sitzt, der sich einfühlsam um die Probleme oder Wünsche der Kund*innen kümmert. Ein menschlicher Kontakt im Chat kann nicht ersetzt werden, denn der Mensch macht hier immer noch einen besseren Job als ein Chatbot.</p>\n
    <h2>Weiterentwicklung von K.I.s bietet große Chancen</h2>\n
    <p>Neben dem persönlichen Kontakt können verschiedene Formen der künstlichen Intelligenz neue Möglichkeiten und eine Entlastung im Marketing bringen. Viele Aufgaben, wie etwa das Ad-Management, können ein Stück weit automatisiert werden. So können sich Unternehmen um kreativere Prozesse innerhalb der Kampagnen konzentrieren.<br />\n
    Künstliche Intelligenzen können zudem auch bei der Personalisierung von Content oder der Content Curation helfen. Ähnlich wie bei Netflix und anderen Streaming-Diensten kann auch die Werbung von einer K.I. genau auf einen potenziellen Kunden oder eine potenzielle Kundin zugeschnitten werden.<br />\n
    Dynamic Pricing ist ebenfalls schon in der Gegenwart angekommen. Dabei passen künstliche Intelligenzen Preise für Produkte an. Wenn du beispielsweise aktiv auf der Suche einem bestimmten Produkt bist, wird es dir teurer angeboten, als wenn es dir aufgrund deiner Interessen vorgeschlagen wird. Auf diese Weise kann das Kaufverhalten aktiv beeinflusst werden. In Zukunft werden K.I.s jedoch noch viel verbreiteter sein.</p>\n
    <h2>Video Marketing</h2>\n
    <p><a href="https://www.marketinginstitut.biz/blog/video-marketing/" target="_blank" rel="noopener">Content in Video-Form</a> hat ebenfalls eine Art Höhepunkt erreicht. Für Marketingzwecke ist das visuelle Medium natürlich bekannt, und zwar in Form von Werbespots. Um pure Werbung soll es beim Video Marketing allerdings nicht gehen.<br />\n
    Vielmehr sollen Inhalte mit Mehrwert geboten werden, wie etwa Livestreams oder Tutorials. Dabei werden Informationen vermittelt oder die Inhalte dienen einfach der Unterhaltung. Wichtig ist, dass du eine gute Geschichte erzählst und die Zuschauer*innen emotional auf irgendeine Weise berührst.</p>\n
    <h2>Fazit</h2>\n
    <p>Viel Bekanntes und viele Neuerungen – Darauf dürfen wir uns bei den Online-Marketing-Trends für das Jahr 2022 gefasst machen. Unternehmen sollten vor allem viel Wert auf hochwertigen Content legen, sei es beim E-Mail Marketing, beim Video Marketing oder beim eigenen Podcast. Die Themen Nachhaltigkeit und persönliche Beratung sollten ebenfalls nicht unterschätzt werden. Zudem gilt es zu prüfen, ob einige Marketing-Aufgaben eventuell an K.I.s ausgelagert werden können.</p>\n
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                                            <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2020/01/Design-ohne-Titel-5-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" />                                    </div>\n
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                                            <p>Durch langjährige Erfahrung hat sich Ben Sufiani mit seinem Unternehmen Pirate Skills Website einen Namen im Bereich Growth Marketing gemacht und unterstützt, beispielsweise in kostenlosen online Kursen und offline Meetups, Startups und andere Marketinginteressierte dabei, ihre Skills zu optimieren. Seine 6 Schritte, die für erfolgreiches Marketing unerlässlich sind, findet ihr hier im Überblick.</p>\n
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                                                                <h3><a href="https://www.staging.startplatz.de/marketing-im-e-commerce-touchpoints-erkennen-und-richtig-nutzen/">Marketing im E-Commerce: Touchpoints erkennen und richtig nutzen</a></h3>\n
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                                            <p>Obwohl immer mehr Menschen online einkaufen und das E-Commerce sich wachsender Beliebtheit erfreut, fehlt den Kunden oft vor allem eins: Die personalisierte Kauferfahrung. Diese ist natürlich nie in gleichem Maße gegeben, wie dies im stationären Handel der Fall ist. Dennoch können Kunden über bestimmte &#8222;Touchpoints&#8220; erreicht werden, um ihnen die Marke, bzw. Produkte näherzubringen und [&hellip;]</p>\n
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                                                                <h3><a href="https://www.staging.startplatz.de/web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich/">Web-Advertising: Fluch und Segen zugleich und doch unersetzlich</a></h3>\n
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                                            <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2019/04/gastbeitrag_internetwerbung_fluch_und_segen3-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" />                                    </div>\n
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                                            <p>Wer ein Geschäft betreibt, ganz gleich, in welchem Bereich, kommt nicht an Web-Advertising vorbei. Das gilt selbst für Offline-Produkte bzw. Unternehmen, auch wenn letztere eine aussterbende Gattung sind. Allerdings hat Werbung im Netz eigene Vor- und Nachteile, die selbst erfolgreichen Unternehmern oft nicht bewusst sind. Der folgende Artikel will die Chancen und Stolpersteine für Startup-Unternehmer offenlegen.</p>\n
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                       elem.style.display = 'none'                    }                    setPreference('toolbar/displayState', 'block');                });            },            loadToolbar: function(token, newToken) {                var that = this;                var triesCounter = document.getElementById('sfLoadCounter-' + token);                var options = {                    retry: true,                    onSend: function (count) {                        if (count === 3) {                            that.initToolbar(token);                        }                        if (triesCounter) {                            triesCounter.textContent = count;                        }                    },                };                var cancelButton = document.getElementById('sfLoadCancel-' + token);                if (cancelButton) {                    addEventListener(cancelButton, 'click', function (event) {                        event.preventDefault();                        options.stop = true;                        that.hideToolbar(token);                    });                }                newToken = (newToken || token);                this.load(                    'sfwdt' + token,                    'http\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken),                    function(xhr, el) {                        /* Do nothing in the edge case where the toolbar has already been replaced with a new one */                        if (!document.getElementById('sfToolbarMainContent-' + newToken)) {                            return;                        }                        /* Evaluate in global scope scripts embedded inside the toolbar */                        var i, scripts = [].slice.call(el.querySelectorAll('script'));                        for (i = 0; i < scripts.length; ++i) {                            if (scripts[i].firstChild) {                                eval.call({}, scripts[i].firstChild.nodeValue);                            }                        }                        el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none';                        if (el.style.display == 'none') {                            return;                        }                        that.initToolbar(newToken);                        /* Handle toolbar-info position */                        var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block'));                        for (i = 0; i < toolbarBlocks.length; ++i) {                            toolbarBlocks[i].onmouseover = function () {                                var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0];                                var pageWidth = document.body.clientWidth;                                var elementWidth = toolbarInfo.offsetWidth;                                var leftValue = (elementWidth + this.offsetLeft) - pageWidth;                                var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth;                                /* Reset right and left value, useful on window resize */                                toolbarInfo.style.right = '';                                toolbarInfo.style.left = '';                                if (elementWidth > pageWidth) {                                    toolbarInfo.style.left = 0;                                }                                else if (leftValue > 0 && rightValue > 0) {                                    toolbarInfo.style.right = (rightValue * -1) + 'px';                                } else if (leftValue < 0) {                                    toolbarInfo.style.left = 0;                                } else {                                    toolbarInfo.style.right = '0px';                                }                            };                        }                        renderAjaxRequests();                        addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() {                            requestStack = [];                            renderAjaxRequests();                            successStreak = 4;                            document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = '';                        });                        addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) {                            var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info');                            elem.scrollTop = elem.scrollHeight;                        });                        addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) {                            event.preventDefault();                            toggleClass(this.parentNode, 'hover');                        });                        var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info');                        if (null !== dumpInfo) {                            addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () {                                dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px';                            });                            addEventListener(dumpInfo, 'mouseleave', function () {                                dumpInfo.style.minHeight = '';                            });                        }                    },                    function(xhr) {                        if (xhr.status !== 0 && !options.stop) {                            var sfwdt = that.getSfwdt(token);                            sfwdt.innerHTML = '\                                <div class="sf-toolbarreset">\                                    <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\                                    An error occurred while loading the web debug toolbar. <a href="http\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\                                </div>\                            ';                            sfwdt.setAttribute('class', 'sf-toolbar sf-error-toolbar');                        }                    },                    options                );                return this;            },            toggle: function(selector, elOn, elOff) {                var tmp = elOn.style.display,                    el = document.getElementById(selector);                elOn.style.display = elOff.style.display;                elOff.style.display = tmp;                if (el) {                    el.style.display = 'none' === tmp ? 'none' : 'block';                }                return this;            },            createTabs: function() {                var tabGroups = document.querySelectorAll('.sf-tabs:not([data-processed=true])');                /* create the tab navigation for each group of tabs */                for (var i = 0; i < tabGroups.length; i++) {                    var tabs = tabGroups[i].querySelectorAll(':scope > .tab');                    var tabNavigation = document.createElement('ul');                    tabNavigation.className = 'tab-navigation';                    var selectedTabId = 'tab-' + i + '-0'; /* select the first tab by default */                    for (var j = 0; j < tabs.length; j++) {                        var tabId = 'tab-' + i + '-' + j;                        var tabTitle = tabs[j].querySelector('.tab-title').innerHTML;                        var tabNavigationItem = document.createElement('li');                        tabNavigationItem.setAttribute('data-tab-id', tabId);                        if (hasClass(tabs[j], 'active')) { selectedTabId = tabId; }                        if (hasClass(tabs[j], 'disabled')) { addClass(tabNavigationItem, 'disabled'); }                        tabNavigationItem.innerHTML = tabTitle;                        tabNavigation.appendChild(tabNavigationItem);                        var tabContent = tabs[j].querySelector('.tab-content');                        tabContent.parentElement.setAttribute('id', tabId);                    }                    tabGroups[i].insertBefore(tabNavigation, tabGroups[i].firstChild);                    addClass(document.querySelector('[data-tab-id="' + selectedTabId + '"]'), 'active');                }                /* display the active tab and add the 'click' event listeners */                for (i = 0; i < tabGroups.length; i++) {                    tabNavigation = tabGroups[i].querySelectorAll(':scope > .tab-navigation li');                    for (j = 0; j < tabNavigation.length; j++) {                        tabId = tabNavigation[j].getAttribute('data-tab-id');                        document.getElementById(tabId).querySelector('.tab-title').className = 'hidden';                        if (hasClass(tabNavigation[j], 'active')) {                            document.getElementById(tabId).className = 'block';                        } else {                            document.getElementById(tabId).className = 'hidden';                        }                        tabNavigation[j].addEventListener('click', function(e) {                            var activeTab = e.target || e.srcElement;                            /* needed because when the tab contains HTML contents, user can click */                            /* on any of those elements instead of their parent '<li>' element */                            while (activeTab.tagName.toLowerCase() !== 'li') {                                activeTab = activeTab.parentNode;                            }                            /* get the full list of tabs through the parent of the active tab element */                            var tabNavigation = activeTab.parentNode.children;                            for (var k = 0; k < tabNavigation.length; k++) {                                var tabId = tabNavigation[k].getAttribute('data-tab-id');                                document.getElementById(tabId).className = 'hidden';                                removeClass(tabNavigation[k], 'active');                            }                            addClass(activeTab, 'active');                            var activeTabId = activeTab.getAttribute('data-tab-id');                            document.getElementById(activeTabId).className = 'block';                        });                    }                    tabGroups[i].setAttribute('data-processed', 'true');                }            },            createToggles: function() {                var toggles = document.querySelectorAll('.sf-toggle:not([data-processed=true])');                for (var i = 0; i < toggles.length; i++) {                    var elementSelector = toggles[i].getAttribute('data-toggle-selector');                    var element = document.querySelector(elementSelector);                    addClass(element, 'sf-toggle-content');                    if (toggles[i].hasAttribute('data-toggle-initial') && toggles[i].getAttribute('data-toggle-initial') == 'display') {                        addClass(toggles[i], 'sf-toggle-on');                        addClass(element, 'sf-toggle-visible');                    } else {                        addClass(toggles[i], 'sf-toggle-off');                        addClass(element, 'sf-toggle-hidden');                    }                    addEventListener(toggles[i], 'click', function(e) {                        e.preventDefault();                        if ('' !== window.getSelection().toString()) {                            /* Don't do anything on text selection */                            return;                        }                        var toggle = e.target || e.srcElement;                        /* needed because when the toggle contains HTML contents, user can click */                        /* on any of those elements instead of their parent '.sf-toggle' element */                        while (!hasClass(toggle, 'sf-toggle')) {                            toggle = toggle.parentNode;                        }                        var element = document.querySelector(toggle.getAttribute('data-toggle-selector'));                        toggleClass(toggle, 'sf-toggle-on');                        toggleClass(toggle, 'sf-toggle-off');                        toggleClass(element, 'sf-toggle-hidden');                        toggleClass(element, 'sf-toggle-visible');                        /* the toggle doesn't change its contents when clicking on it */                        if (!toggle.hasAttribute('data-toggle-alt-content')) {                            return;                        }                        if (!toggle.hasAttribute('data-toggle-original-content')) {                            toggle.setAttribute('data-toggle-original-content', toggle.innerHTML);                        }                        var currentContent = toggle.innerHTML;                        var originalContent = toggle.getAttribute('data-toggle-original-content');                        var altContent = toggle.getAttribute('data-toggle-alt-content');                        toggle.innerHTML = currentContent !== altContent ? altContent : originalContent;                    });                    /* Prevents from disallowing clicks on links inside toggles */                    var toggleLinks = toggles[i].querySelectorAll('a');                    for (var j = 0; j < toggleLinks.length; j++) {                        addEventListener(toggleLinks[j], 'click', function(e) {                            e.stopPropagation();                        });                    }                    /* Prevents from disallowing clicks on "copy to clipboard" elements inside toggles */                    var copyToClipboardElements = toggles[i].querySelectorAll('span[data-clipboard-text]');                    for (var k = 0; k < copyToClipboardElements.length; k++) {                        addEventListener(copyToClipboardElements[k], 'click', function(e) {                            e.stopPropagation();                        });                    }                    toggles[i].setAttribute('data-processed', 'true');                }            },            initializeLogsTable: function() {                Sfjs.updateLogsTable();                document.querySelectorAll('.log-filter input').forEach((input) => {                    input.addEventListener('change', () => { Sfjs.updateLogsTable(); });                });                document.querySelectorAll('.filter-select-all-or-none button').forEach((link) => {                    link.addEventListener('click', () => {                        const selectAll = link.classList.contains('select-all');                        link.closest('.log-filter-content').querySelectorAll('input').forEach((input) => {                            input.checked = selectAll;                        });                        Sfjs.updateLogsTable();                    });                });                document.body.addEventListener('click', (event) => {                    document.querySelectorAll('details.log-filter').forEach((filterElement) => {                        if (!filterElement.contains(event.target) && filterElement.open) {                            filterElement.open = false;                        }                    });                });            },            updateLogsTable: function() {                const selectedType = document.querySelector('#log-filter-type input:checked').value;                const priorities = document.querySelectorAll('#log-filter-priority input');                const allPriorities = Array.from(priorities).map((input) => input.value);                const selectedPriorities = Array.from(priorities).filter((input) => input.checked).map((input) => input.value);                const channels = document.querySelectorAll('#log-filter-channel input');                const selectedChannels = Array.from(channels).filter((input) => input.checked).map((input) => input.value);                const logs = document.querySelector('table.logs');                if (null === logs) {                    return;                }                /* hide rows that don't match the current filters */                let numVisibleRows = 0;                logs.querySelectorAll('tbody tr').forEach((row) => {                    if ('all' !== selectedType && selectedType !== row.getAttribute('data-type')) {                        row.style.display = 'none';                        return;                    }                    const priority = row.getAttribute('data-priority');                    if (false === selectedPriorities.includes(priority) && true === allPriorities.includes(priority)) {                        row.style.display = 'none';                        return;                    }                    if ('' !== row.getAttribute('data-channel') && false === selectedChannels.includes(row.getAttribute('data-channel'))) {                        row.style.display = 'none';                        return;                    }                    row.style.display = 'table-row';                    numVisibleRows++;                });                document.querySelector('table.logs').style.display = 0 === numVisibleRows ? 'none' : 'table';                document.querySelector('.no-logs-message').style.display = 0 === numVisibleRows ? 'block' : 'none';                /* update the selected totals of all filters */                document.querySelector('#log-filter-priority .filter-active-num').innerText = (priorities.length === selectedPriorities.length) ? 'All' : selectedPriorities.length;                document.querySelector('#log-filter-channel .filter-active-num').innerText = (channels.length === selectedChannels.length) ? 'All' : selectedChannels.length;                /* update the currently selected "log type" tab */                document.querySelectorAll('#log-filter-type li').forEach((tab) => tab.classList.remove('active'));                document.querySelector(`#log-filter-type input[value="${selectedType}"]`).parentElement.classList.add('active');            },        };    })();    Sfjs.addEventListener(document, 'DOMContentLoaded', function() {        Sfjs.createTabs();        Sfjs.createToggles();    });}/*]]>*/</script><style nonce="018484cabd3ae8854fd2752bb1e1ba29">    .sf-minitoolbar {    background-color: #222;    border-top-left-radius: 4px;    bottom: 0;    box-sizing: border-box;    display: none;    height: 36px;    padding: 6px;    position: fixed;    right: 0;    z-index: 99999;}.sf-minitoolbar button {    background-color: transparent;    padding: 0;    border: none;}.sf-minitoolbar svg,.sf-minitoolbar img {    max-height: 24px;    max-width: 24px;    display: inline;}.sf-toolbar-clearer {    clear: both; 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}    100% { background: #222; }}.sf-toolbar-block.sf-toolbar-block-dump .sf-toolbar-info {    max-width: none;    width: 100%;    position: fixed;    box-sizing: border-box;    left: 0;}.sf-toolbar-block-dump pre.sf-dump {    background-color: #222;    border-color: #777;    border-radius: 0;    margin: 6px 0 12px 0;}.sf-toolbar-block-dump pre.sf-dump:last-child {    margin-bottom: 0;}.sf-toolbar-block-dump pre.sf-dump .sf-dump-search-wrapper {    margin-bottom: 5px;}.sf-toolbar-block-dump pre.sf-dump span.sf-dump-search-count {    color: #333;    font-size: 12px;}.sf-toolbar-block-dump .sf-toolbar-info-piece {    display: block;}.sf-toolbar-block-dump .sf-toolbar-info-piece .sf-toolbar-file-line {    color: #AAA;    margin-left: 4px;}.sf-toolbar-block-dump .sf-toolbar-info img {    display: none;}/* Responsive Design */.sf-toolbar-icon .sf-toolbar-label,.sf-toolbar-icon .sf-toolbar-value {    display: none;}.sf-toolbar-block-config .sf-toolbar-icon .sf-toolbar-label {    display: inline-block;}/* Legacy Design - these styles are maintained to make old panels look   a bit better on the new toolbar */.sf-toolbar-block .sf-toolbar-info-piece-additional-detail {    color: #AAA;    font-size: 12px;}.sf-toolbar-status-green .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-yellow .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-red .sf-toolbar-info-piece-additional-detail {    color: #FFF;}@media (min-width: 768px) {    .sf-toolbar-icon .sf-toolbar-label,    .sf-toolbar-icon .sf-toolbar-value {        display: inline;    }    .sf-toolbar-block .sf-toolbar-icon img,    .sf-toolbar-block .sf-toolbar-icon svg {        top: 6px;    }    .sf-toolbar-block-time .sf-toolbar-icon svg,    .sf-toolbar-block-memory .sf-toolbar-icon svg {        display: none;    }    .sf-toolbar-block-time .sf-toolbar-icon svg + span,    .sf-toolbar-block-memory .sf-toolbar-icon svg + span {        margin-left: 0;    }    .sf-toolbar-block .sf-toolbar-icon {        padding: 0 10px;    }    .sf-toolbar-block-time .sf-toolbar-icon {        padding-right: 5px;    }    .sf-toolbar-block-memory .sf-toolbar-icon {        padding-left: 5px;    }    .sf-toolbar-block-request .sf-toolbar-icon {        padding-left: 0;        padding-right: 0;    }    .sf-toolbar-block-request .sf-toolbar-label {        margin-left: 5px;    }    .sf-toolbar-block-request .sf-toolbar-status + svg {        margin-left: 5px;    }    .sf-toolbar-block-request .sf-toolbar-icon svg + .sf-toolbar-label {        margin-left: 0;     }    .sf-toolbar-block-request .sf-toolbar-label + .sf-toolbar-value {        margin-right: 10px;    }    .sf-toolbar-block-request:hover .sf-toolbar-info {        max-width: none;    }    .sf-toolbar-block .sf-toolbar-info-piece b {        font-size: 12px;    }    .sf-toolbar-block .sf-toolbar-info-piece span {        font-size: 13px;    }    .sf-toolbar-block-right {        float: right;        margin-left: 0;        margin-right: 0;    }}@media (min-width: 1024px) {    .sf-toolbar-block .sf-toolbar-info-piece-additional,    .sf-toolbar-block .sf-toolbar-info-piece-additional-detail {        display: inline;    }    .sf-toolbar-block .sf-toolbar-info-piece-additional:empty,    .sf-toolbar-block .sf-toolbar-info-piece-additional-detail:empty {        display: none;    }}/***** Error Toolbar *****/.sf-error-toolbar .sf-toolbarreset {    background: #222;    color: #f5f5f5;    font: 13px/36px Arial, sans-serif;    height: 36px;    padding: 0 15px;    text-align: left;}.sf-error-toolbar .sf-toolbarreset svg {    height: auto;}.sf-error-toolbar .sf-toolbarreset a {    color: #99cdd8;    margin-left: 5px;    text-decoration: underline;}.sf-error-toolbar .sf-toolbarreset a:hover {    text-decoration: none;}.sf-error-toolbar .sf-toolbarreset .sf-toolbar-icon {    float: left;    padding: 5px 0;    margin-right: 10px;}.sf-full-stack {    left: 0px;    font-size: 12px;}/***** Media query print: Do not print the Toolbar. *****/@media print {    .sf-toolbar {        display: none !important;    }}</style><script nonce="d01a5920373a4c249de4771ae3a8c637">/*<![CDATA[*/    (function () {        Sfjs.loadToolbar('2def86');    })();/*]]>*/</script>\n
    </body>\n
    </html>\n
    """
  #version: "1.1"
  #statusCode: 200
  #statusText: "OK"
  #charset: "UTF-8"
}
path 
"trends-online-marketing/"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
host 
"www.staging.startplatz.de"
referer 
"https://www.staging.startplatz.de/?p=73151"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-forwarded-for 
"216.73.216.170"
x-forwarded-host 
"www.staging.startplatz.de"
x-forwarded-port 
"443"
x-forwarded-proto 
"https"
x-forwarded-server 
"c7c6e7953db4"
x-php-ob-level 
"0"
x-real-ip 
"216.73.216.170"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Mon, 29 Dec 2025 19:29:52 GMT"
link 
"<https://www.staging.startplatz.de/?p=73151>; rel=shortlink"
x-debug-token 
"2def86"
x-powered-by 
"PHP/8.1.33"

Cookies

Request Cookies

No request cookies

Response Cookies

No response cookies

Session 1

Session Metadata

No session metadata

Session Attributes

No session attributes

Session Usage

1 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:44
Show trace 
[
  [
    "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 44
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AccessListener.php"
    "line" => 87
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
    "type" => "->"
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  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/WrappedLazyListener.php"
    "line" => 49
    "function" => "authenticate"
    "class" => "Symfony\Component\Security\Http\Firewall\AccessListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AbstractListener.php"
    "line" => 26
    "function" => "authenticate"
    "class" => "Symfony\Bundle\SecurityBundle\Debug\WrappedLazyListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Security/LazyFirewallContext.php"
    "line" => 60
    "function" => "__invoke"
    "class" => "Symfony\Component\Security\Http\Firewall\AbstractListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/TraceableFirewallListener.php"
    "line" => 77
    "function" => "__invoke"
    "class" => "Symfony\Bundle\SecurityBundle\Security\LazyFirewallContext"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall.php"
    "line" => 92
    "function" => "callListeners"
    "class" => "Symfony\Bundle\SecurityBundle\Debug\TraceableFirewallListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 118
    "function" => "onKernelRequest"
    "class" => "Symfony\Component\Security\Http\Firewall"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 230
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 59
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 154
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 75
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php"
    "line" => 202
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/autoload_runtime.php"
    "line" => 35
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/public/index.php"
    "line" => 10
    "args" => [
      "/var/www/html/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
CLOUDINARY_API_KEY 
"187719847589952"
CLOUDINARY_API_SECRET 
"2L0-UBEtXjD-ODU3On8eqJrZPFY"
CLOUDINARY_CLOUDNAME 
"startplatz"
CLOUDINARY_URL 
"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"
OPENAI_API_KEY 
"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"
OPENAI_ORGANIZATION 
"STARTPLATZ"
SESSION_SAVE_PATH 
"%kernel.project_dir%/var/cache/sessions"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
APP_ENV 
"dev"
APP_SECRET 
"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"
CONTENT_LENGTH 
""
CONTENT_TYPE 
""
DATABASE_URL 
"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"
DOCUMENT_ROOT 
"/var/www/html/public"
DOCUMENT_URI 
"/index.php"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
GPG_KEYS 
"528995BFEDFBA7191D46839EF9BA0ADA31CBD89E 39B641343D8C104B2B146DC3F9C39DC0B9698544 F1F692238FBC1666E5A5CCD4199F9DFEF6FFBAFD"
HOME 
"/home/www-data"
HOSTNAME 
"dev"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_HOST 
"www.staging.startplatz.de"
HTTP_REFERER 
"https://www.staging.startplatz.de/?p=73151"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_FORWARDED_FOR 
"216.73.216.170"
HTTP_X_FORWARDED_HOST 
"www.staging.startplatz.de"
HTTP_X_FORWARDED_PORT 
"443"
HTTP_X_FORWARDED_PROTO 
"https"
HTTP_X_FORWARDED_SERVER 
"c7c6e7953db4"
HTTP_X_REAL_IP 
"216.73.216.170"
HUBSPOT_API_KEY 
"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"
HUBSPOT_DEFAULT_FORM_GUID 
"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"
HUBSPOT_PORTAL_ID 
"44225308"
HUBSPOT_TRACKING_ID 
"2795177"
MAILER_DSN 
"smtp://STARTPLATZ:md-UPVV0udzlA47hrj9B-LMGQ@smtp.mandrillapp.com:587"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
PHPIZE_DEPS 
"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"
PHP_ASC_URL 
"https://www.php.net/distributions/php-8.1.33.tar.xz.asc"
PHP_CFLAGS 
"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_CPPFLAGS 
"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_INI_DIR 
"/usr/local/etc/php"
PHP_LDFLAGS 
"-Wl,-O1 -pie"
PHP_SELF 
"/index.php"
PHP_SHA256 
"9db83bf4590375562bc1a10b353cccbcf9fcfc56c58b7c8fb814e6865bb928d1"
PHP_URL 
"https://www.php.net/distributions/php-8.1.33.tar.xz"
PHP_VERSION 
"8.1.33"
PWD 
"/var/www/html"
QUERY_STRING 
""
REDIRECT_STATUS 
"200"
REMOTE_ADDR 
"172.22.0.12"
REMOTE_PORT 
"44126"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"http"
REQUEST_TIME 
1767036591
REQUEST_TIME_FLOAT 
1767036591.8001
REQUEST_URI 
"/trends-online-marketing/"
SCRIPT_FILENAME 
"/var/www/html/public/index.php"
SCRIPT_NAME 
"/index.php"
SERVER_ADDR 
"172.22.0.7"
SERVER_NAME 
"_"
SERVER_PORT 
"80"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SOFTWARE 
"nginx/1.18.0"
SHLVL 
"1"
STARTPLATZ_BUILDTIME 
"001"
STARTPLATZ_DATABASE_WORDPRESS_HOST 
"startplatz-staging-mysql"
STARTPLATZ_DATABASE_WORDPRESS_NAME 
"startplatz-wordpress"
STARTPLATZ_DATABASE_WORDPRESS_PASSWORD 
"kpp8o9pWYAp2"
STARTPLATZ_DATABASE_WORDPRESS_USER 
"startplatz"
STARTPLATZ_ENVIRONMENT 
"staging.www.staging.startplatz.de"
STARTPLATZ_HOST 
"www.staging.startplatz.de"
SYMFONY_DOTENV_VARS 
"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_API_KEY,OPENAI_ORGANIZATION"
USER 
"www-data"
argc 
0
argv 
[]

Sub Requests 3

DefaultController :: menuAction (token = 1a6bc2)

Key Value
_controller 
"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuAction"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"723fce"
permalink 
"https://www.staging.startplatz.de/trends-online-marketing"

DefaultController :: showNextEventsAction (token = 2c62d2)

Key Value
_controller 
"App\StartPlatz\Bundle\EventBundle\Controller\DefaultController::showNextEventsAction"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"4857b9"

DefaultController :: footerAction (token = 3c67aa)

Key Value
_controller 
"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::footerAction"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"3df7b5"