http://www.staging.startplatz.de/google-ads/

Method
GET
HTTP Status
200
IP
172.22.0.12
Profiled on
Token
720d6f

PassthruController :: passthruAction

Request

GET Parameters

No GET parameters

POST Parameters

No POST parameters

Uploaded Files

No files were uploaded

Request Attributes

Key Value
_controller 
"Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction"
_firewall_context 
"security.firewall.map.context.main"
_route 
"startplatz_wordpress_passthru"
_route_params 
[
  "path" => "google-ads/"
]
_security_firewall_run 
"_security_main"
_stopwatch_token 
"678eaf"
_wordpressResponse 
Symfony\Component\HttpFoundation\Response {#2602
  +headers: Symfony\Component\HttpFoundation\ResponseHeaderBag {#4919 …}
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var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}\n
    :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}\n
    :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}\n
    :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}\n
    </style>\n
    <link rel='stylesheet' id='mc4wp-form-styles-builder-css' href='//www.staging.startplatz.de/wp-content/uploads/mc4wp-stylesheets/bundle.css?ver=1649164263' type='text/css' media='all' />\n
    <link rel="https://api.w.org/" href="https://www.staging.startplatz.de/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.staging.startplatz.de/wp-json/wp/v2/pages/53800" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.staging.startplatz.de/xmlrpc.php?rsd" />\n
    <meta name="generator" content="WordPress 6.8.3" />\n
    <link rel='shortlink' href='https://www.staging.startplatz.de/?p=53800' />\n
    <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.staging.startplatz.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.staging.startplatz.de%2Fgoogle-ads%2F" />\n
    <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.staging.startplatz.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.staging.startplatz.de%2Fgoogle-ads%2F&#038;format=xml" />\n
        <!-- wp_head ends -->\n
    \n
    \n
        <!-- Bootstrap CSS -->\n
        <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/bootstrap@4.6.2/dist/css/bootstrap.min.css" integrity="sha384-xOolHFLEh07PJGoPkLv1IbcEPTNtaed2xpHsD9ESMhqIYd0nLMwNLD69Npy4HI+N" crossorigin="anonymous">\n
    \n
        <!-- Google Fonts -->\n
        <link href="https://fonts.googleapis.com/css2?family=Source+Sans+Pro:wght@400;700&display=swap" rel="stylesheet">\n
    \n
        <!-- additional CSS based on page settings -->\n
        <!-- style definitions to make interim homepage similar to previous homepage\n
         search for\n
         $this->render('@StartPlatzStyleBundle/CSS/_homepage.version-2021-winter.html.twig',[]);\n
    -->\n
    <style>\n
        /* Event styles */\n
        .bg-startplatz {\n
            background-color: #7ab800;\n
        }\n
    \n
        .bg-ai-hub {\n
            background-color: #9632FF !important;\n
        }\n
    \n
        a.bg-ai-hub:hover, a.bg-ai-hub:focus,\n
        button.bg-ai-hub:hover,\n
        button.bg-ai-hub:focus {\n
            background-color: #b880fe !important; }\n
    \n
    \n
        .bg-sp-grey {\n
            background-color: rgba(82,84,89,0.2);\n
        }\n
    \n
        /* redefinition for branding purposes */\n
        .alert-success{\n
            background-color: #7ab800;\n
            color: white;\n
        }\n
    \n
        /* Coworking styles */\n
       .office-perks .card {\n
            padding-bottom: 0px;\n
            border-left: 4px solid #7ab800;\n
            height: 110px;\n
            border-radius:1.5rem;\n
            background-color: #eee;\n
            margin-bottom: 1.0rem;\n
            \n
            background: #eee;\n
            padding-bottom: 2px;\n
            box-shadow: none;\n
            font-size: 14px;\n
        }\n
        .office-perks .card:hover {\n
            box-shadow: none;\n
        }\n
        .office-perks .card-header {\n
            background: none;\n
            border: none;\n
        }\n
        .office-perks .card-body {\n
            padding-top: 0rem;\n
            padding: 0rem 0.8rem 0.8rem 0.8rem;\n
            color: #000000;\n
            line-height: 1.4;\n
            font-weight: 500;\n
    \n
            text-align: center;\n
        }\n
    \n
        .memberships-header h3:after {\n
            content: " ";\n
            display: block;\n
            width: 100px;\n
            border-bottom: 2px solid #8cc63f;\n
            margin-top: 5px;\n
            margin-bottom: 10px;\n
        }\n
        .center-block {\n
          display: block;\n
          margin-left: auto;\n
          margin-right: auto;\n
        }\n
        .faq .panel-group {\n
          margin-bottom: 20px;\n
        }    \n
        .faq a {\n
    \t\tcolor: #8cc63f;\n
    \t}\n
        .faq a:hover {\n
        \ttext-decoration: underline;\n
        }\n
        .faq .panel {\n
          margin-bottom: 20px;\n
          background-color: #fff;\n
          border-radius: 4px;\n
          border: 1px solid transparent;\n
          -webkit-box-shadow: 0 1px 1px rgba(0,0,0,.05);\n
          box-shadow: 0 1px 1px rgba(0,0,0,.05);\n
        }\n
        .faq .panel-group .panel + .panel {\n
          margin-top: 5px;\n
        }\n
        .faq .panel-group .panel {\n
          margin-bottom: 0;\n
          border-radius: 4px;\n
        }\n
    \t.faq .panel-default,\n
    \t.faq .panel.panel-default {\n
          border-color: #ddd;\n
        }\n
        .faq .panel-default > .panel-heading {\n
          color: #333;\n
          background-color: #f5f5f5;\n
          border-color: #ddd;\n
        }\n
        .faq .panel-group .panel-heading {\n
          border-bottom: 0;\n
            border-bottom-color: currentcolor;\n
        }\n
        .faq .panel-heading {\n
          padding: 10px 15px;\n
          border-bottom: 1px solid transparent;\n
          border-top-left-radius: 3px;\n
          border-top-right-radius: 3px;\n
        }\n
        .faq .panel-body {\n
          padding: 15px;\n
        }\n
    \n
        .col-padding {\n
            padding-left: 6px;\n
            padding-right: 0px;\n
        }\n
        .card-title {\n
            font-size: 20px;\n
            font-weight: bold;\n
            padding-bottom: 6px;\n
        }\n
        .card-title-events {\n
            font-size: 20px;\n
            font-weight: bold;\n
            padding-bottom: 6px;\n
            color:#7AB800;\n
        }\n
        .sp-green, .spGreen{\n
            color:#7AB800;\n
        }\n
        .free-access-info {\n
            font-weight: bold; /* Example property */\n
            color: #7AB800; /* Startplatz green for free access info */\n
            /* Additional styling as needed */\n
        }\n
        .cardsmall-title {\n
            font-size: 17px;\n
            font-weight: bold;\n
            margin:1px;\n
        }\n
        .card-body {\n
            color: #ffffff;\n
            padding: 10px 10px 0;\n
        }\n
        .card-body-events{\n
            color:black;\n
            padding:20px;\n
        }\n
        .card-header {\n
            background: #7AB800;\n
            min-height: 50px;\n
        }\n
        .threeLineEllipsis {overflow: hidden;text-overflow: ellipsis;\n
            display: -webkit-box;-webkit-line-clamp: 3;/* number of lines to show */line-clamp: 3;\n
            -webkit-box-orient: vertical;}\n
        @media (min-width: 0px) and (max-width: 767px) {\n
            .card-margin-right {\n
                margin-left: 15px;\n
                margin-right: 15px;\n
            }\n
        }\n
        @media (min-width: 768px) and (max-width: 991px) {\n
            .card-margin-right {\n
                margin-left: 15px;\n
                margin-right: 15px;\n
            }\n
        }\n
        @media (min-width: 992px) and (max-width: 1199px) {\n
            .card-margin-right {\n
                margin-right: 15px;\n
                margin-left: 15px;\n
            }\n
        }\n
        @media (min-width: 1200px) {\n
            .card-margin-right {\n
                margin-right: 20px;\n
                margin-left: 15px;\n
            }\n
        }\n
        a.link {\n
            text-decoration: none;\n
            color: white;\n
        }\n
        .introbig {\n
            color: black;\n
            font-size: 56px;\n
            text-align:center;\n
            font-weight: bold;\n
        }\n
        .introsmall {\n
            color: black;\n
            font-size: 18px;\n
            text-align:center;\n
            text-transform: uppercase;\n
        }\n
        .introteaser {\n
            color: black;\n
            font-size: 18px;\n
            text-align:center;\n
        }\n
        .testimonial-name {\n
            font-size: 18px;\n
            text-align:center;\n
            font-weight: bold;\n
        }\n
        .text_medium {\n
            font-size:17px;\n
            margin-left: 15px;\n
            margin-right: 15px;\n
        }\n
        .card-footer {\n
            margin:10px;\n
        }\n
        .card-body {\n
            padding: 0 10px;\n
            color: #ffffff;\n
        }\n
        #quote-text {\n
            font-size:18px;\n
        }\n
        .bg-success {\n
            background-color:#7AB800!important;\n
        }\n
    \n
        .new-label {color:#fff;background-color:#ef5777;font-size:16px;text-transform:uppercase;padding:4px 7px;display:block;position:absolute;top:-10px;left:5px\n
        }\n
        \n
        .banner-title {\n
            font-family: 'Source Sans Pro', sans-serif;\n
            text-shadow: 0px 0px 7px black;\n
            font-size: 50px;\n
            font-weight: bold;\n
            color: white;\n
        }\n
    \n
        /*Corporation Landingpage*/\n
    \n
        .bold {\n
            font-weight: bold;\n
        }\n
        .lighter {\n
            font-weight: lighter;\n
        }\n
        .temp-font{\n
            font-family: Arial;\n
        }\n
    \n
        .align-middle{\n
            margin: auto;\n
            width: 8em;\n
            height: 8em;\n
        }\n
    \n
        .list-image-hook-partner {\n
            background: url("https://res.cloudinary.com/startplatz/image/upload/c_scale,w_48/v1653997119/Wordpress/Business-Club%20Landingpage%20/1.png") no-repeat 0px 0px transparent;\n
            list-style-type: none;\n
            margin: 0;\n
            padding: 0px 0px 1px 65px;\n
            vertical-align: middle;\n
        }\n
    \n
        .list-image-hook {\n
            background: url("https://res.cloudinary.com/startplatz/image/upload/c_scale,w_24/v1653997119/Wordpress/Business-Club%20Landingpage%20/1.png") no-repeat 0px 0px transparent;\n
            list-style-type: none;\n
            margin: 0;\n
            padding: 0px 0px 1px 55px;\n
            vertical-align: middle;\n
        }\n
    \n
        .list-image-burger {\n
            background: url("https://res.cloudinary.com/startplatz/image/upload/c_scale,w_48/v1614678467/Icons/business-affiliate-network.png") no-repeat 0px 0px transparent;\n
            list-style-type: none;\n
            margin: 0;\n
            padding: 0px 0px 1px 70px;\n
            vertical-align: middle;\n
        }\n
    \n
        .list-image-network {\n
            background: url("https://res.cloudinary.com/startplatz/image/upload/c_scale,w_48/v1653997119/Wordpress/Business-Club%20Landingpage%20/5.png") no-repeat 0px 0px transparent;\n
            list-style-type: none;\n
            margin: 0;\n
            padding: 0px 0px 1px 70px;\n
            vertical-align: middle;\n
        }\n
    \n
        .list-image-percent {\n
            background: url("https://res.cloudinary.com/startplatz/image/upload/c_scale,w_48/v1653997120/Wordpress/Business-Club%20Landingpage%20/7.png") no-repeat 0px 0px transparent;\n
            list-style-type: none;\n
            margin: 0;\n
            padding: 0px 0px 1px 70px;\n
            vertical-align: middle;\n
        }\n
    \n
        .list-image-megaphone {\n
            background: url("https://res.cloudinary.com/startplatz/image/upload/c_scale,w_48/v1653997119/Wordpress/Business-Club%20Landingpage%20/6.png") no-repeat 0px 0px transparent;\n
            list-style-type: none;\n
            margin: 0;\n
            padding: 0px 0px 1px 70px;\n
            vertical-align: middle;\n
        }\n
    \n
        .list-image-global {\n
            background: url("https://res.cloudinary.com/startplatz/image/upload/c_scale,w_48/v1614678469/Icons/worldwide.png") no-repeat 0px 0px transparent;\n
            list-style-type: none;\n
            margin: 0;\n
            padding: 0px 0px 1px 70px;\n
            vertical-align: middle;\n
        }\n
    \n
        .list-image-event {\n
            background: url("https://res.cloudinary.com/startplatz/image/upload/c_scale,w_48/v1614678467/Icons/croissant.png") no-repeat 0px 0px transparent;\n
            list-style-type: none;\n
            margin: 0;\n
            padding: 0px 0px 1px 70px;\n
            vertical-align: middle;\n
        }\n
    \n
        .list-image-benefits {\n
            background: url("https://res.cloudinary.com/startplatz/image/upload/c_scale,w_48/v1614678466/Icons/hand-shake.png") no-repeat 0px 0px transparent;\n
            list-style-type: none;\n
            margin: 0;\n
            padding: 0px 0px 1px 70px;\n
            vertical-align: middle;\n
        }\n
    \n
        .no-border-style{\n
            border: 0px solid rgba(0,0,0,.125);\n
            border-radius: 0em;\n
        }\n
    \n
        .side-border-style{\n
            border-top: 0px solid rgba(0,0,0,.125);\n
            border-bottom: 0px solid rgba(0,0,0,.125);;\n
            border-radius: 0em;\n
        }\n
    \n
        .event-links a {\n
            color: inherit; /* blue colors for links too */\n
            text-decoration: inherit; /* no underline */\n
        }\n
    \n
        .event-links a:hover {\n
            color: inherit; /* blue colors for links too */\n
            text-decoration: inherit; /* no underline */\n
        }\n
    \n
        a.link-green {\n
            color:#7AB800;\n
        }\n
    \n
        @media (min-width: 768px) {\n
            .pt-md-6,\n
            .py-md-6 {\n
                padding-top: 5rem !important;\n
            }\n
    \n
            .pr-md-6,\n
            .px-md-6 {\n
                padding-right: 5rem !important;\n
            }\n
    \n
            .pb-md-6,\n
            .py-md-6 {\n
                padding-bottom: 5rem !important;\n
            }\n
    \n
            .pl-md-6,\n
            .px-md-6 {\n
                padding-left: 5rem !important;\n
            }\n
        }\n
    \n
            .pt-md-7,\n
            .py-md-7 {\n
                padding-top: 6rem !important;\n
            }\n
    \n
            .pr-md-7,\n
            .px-md-7 {\n
                padding-right: 6rem !important;\n
            }\n
    \n
            .pb-md-7,\n
            .py-md-7 {\n
                padding-bottom: 6rem !important;\n
            }\n
    \n
            .pl-md-7,\n
            .px-md-7 {\n
                padding-left: 6rem !important;\n
            }\n
    \n
    \n
        @media (min-width: 768px) {\n
            .height-auto {\n
                height: 400px;\n
            }\n
        }\n
    \n
        @media (max-width: 400px) {\n
            .space-3 {\n
                padding-top: 2rem !important;\n
                padding-bottom: 2rem !important; }\n
        }\n
    \n
        .btn-sp-green {\n
            color: #ffff;\n
            background-color: #7ab800 ;\n
            border-color: #7ab800;\n
        }\n
    \n
        .btn-sp-green:hover {\n
            color: #ffff;\n
            background-color: #507900;\n
            border-color: #507900;\n
        }\n
    \n
        /*Timeline at "Nächste Schritte" section*/\n
    \n
        .timeline-item {\n
            padding: 0.5em 2em 0.6em;\n
            position: relative;\n
            color: rgba(0, 0, 0, 0.88);\n
            border-left: 2px solid rgba(0, 0, 0, 0.88);\n
        }\n
    \n
        .timeline-item p {\n
            font-size: 1.1rem;\n
        }\n
    \n
        .timeline-item::before {\n
            content: attr(date-is);\n
            position: absolute;\n
            left: 2em;\n
            font-weight: bold;\n
            top: 1em;\n
            display: block;\n
            font-family: 'Roboto', sans-serif;\n
            font-weight: 700;\n
            font-size: .785rem;\n
        }\n
    \n
        .timeline-item::after {\n
            width: 10px;\n
            height: 10px;\n
            display: block;\n
            top: 1em;\n
            position: absolute;\n
            left: -7px;\n
            border-radius: 10px;\n
            content: '';\n
            border: 2px solid black;\n
            background: white;\n
        }\n
    \n
        .timeline-item:last-child {\n
            border-image: linear-gradient(\n
                    to bottom,\n
                    rgba(0, 0, 0, 0.88),\n
                    rgba(0, 0, 0, 0.88))1;\n
    \n
        }\n
    \n
    \n
        /*Timeline at "Nächste Schritte" section end */\n
    \n
    \n
        /* Slideshow container */\n
    \n
        .slideshow-container {\n
            position: relative;\n
            background: #f1f1f1f1;\n
        }\n
    \n
        /* Slides */\n
    \n
        .mySlides {\n
            display: none;\n
            padding: 80px;\n
            text-align: center;\n
            background: #8cc63f;\n
        }\n
    \n
        /* Next & previous buttons */\n
        .prev, .next {\n
            cursor: pointer;\n
            position: absolute;\n
            top: 50%;\n
            width: auto;\n
            margin-top: -30px;\n
            padding: 16px;\n
            color: white;\n
            font-weight: bold;\n
            font-size: 20px;\n
            border-radius: 0 3px 3px 0;\n
            user-select: none;\n
        }\n
    \n
        /* Position the "next button" to the right */\n
        .next {\n
            position: absolute;\n
            right: 0;\n
            border-radius: 3px 0 0 3px;\n
        }\n
    \n
        /* On hover, add a black background color with a little bit see-through */\n
        .prev:hover, .next:hover {\n
            background-color: rgba(0,0,0,0.8);\n
            color: white;\n
        }\n
    \n
        /* The dot/bullet/indicator container */\n
        .dot-container {\n
            text-align: center;\n
            padding: 20px;\n
            background: #8cc63f;\n
        }\n
    \n
        /* The dots/bullets/indicators */\n
        .dot {\n
            cursor: pointer;\n
            height: 15px;\n
            width: 15px;\n
            margin: 0 2px;\n
            background-color: #bbb;\n
            border-radius: 50%;\n
            display: inline-block;\n
            transition: background-color 0.6s ease;\n
        }\n
    \n
        /* Add an italic font style to all quotes */\n
        q {\n
            font-size: 15px;\n
            font-style: italic;\n
            color: white;\n
        }\n
    \n
        /* Add a blue color to the author */\n
        .author {color: white;}\n
    \n
        /* Slideshow container end */\n
    \n
        /* Corporation Landingpage end */\n
    \n
    \n
        /* Service Partner */\n
        .partner-headline {\n
            font-size: 40px;\n
            font-weight: lighter;\n
        }\n
    \n
        .col-same-heigth img {width: 100%; height: auto;  }\n
    \n
        @media (min-width: 500px) {\n
            .container-div {\n
                display: table;\n
                border-spacing: 16px;\n
            }\n
            .col-same-heigth {\n
                display: table-cell;\n
                box-sizing: border-box;\n
                cell-spacing: 8px;\n
                padding: 0.5em;\n
                vertical-align: top\n
            }\n
    \n
    \n
        }\n
    \n
    \n
        /* Service Partner end */\n
    \n
    \n
        /*Card default*/\n
        .card-general {\n
            width: 18rem;height: 26rem;border: 2px solid #7ab800;\n
            box-shadow: 0 6px 10px rgba(0, 0, 0, 0.16), 0 0 6px rgba(0, 0, 0, 0.1);\n
            transition: .4s transform cubic-bezier(.155,1.105,.295,1.12),.4s box-shadow,.4s\n
            -webkit-transform cubic-bezier(.155,1.105,.295,1.12);\n
        }\n
        .card-general-hover:hover {transform: scale(1.04);}\n
    \n
        /*Card Header with background color and centered title*/\n
        .card-general-header {\n
            display: flex;\n
            align-items: center;\n
            text-align: left;\n
            justify-content: center;\n
            width: 100%;\n
            height: 8rem;\n
            background:  #7ab800;\n
        }\n
    \n
        /*Card Header with image*/\n
        .card-general-header-image{text-align: center;width: 100%;height: 10rem;}\n
        .card-general-header-image img {width: 100%;height: 100%;object-fit: contain;}\n
        .card-general-header-image svg {width: 100%;height: 100%;object-fit: contain;}\n
    \n
        /*Card separator*/\n
        .card-general-seperator {width: 100%;height: 0.6rem;\n
            background: linear-gradient(90deg,#7AB800 0%, #AACF61 60%, #ffffff 110%);\n
        }\n
    \n
        /*Card body default*/\n
        .card-general-body {height: 15rem; display:flex; flex-direction: column; width: 100%; overflow:hidden;}\n
        .card-general-body::-webkit-scrollbar {display: none; scrollbar-width: none;}\n
        .rounded-pill-green{background-color: #AACF61;}\n
        .rounded-pill-grey{background-color: #d7d9d4;}\n
    \n
    \n
        \n
        \n
        .card-startup {\n
            height: 20rem;\n
            background-color: #fff;\n
            border: 3px solid black;\n
            flex-wrap: wrap;\n
            display: flex;\n
            justify-content: space-between;\n
        }\n
        .card-startup-logo a {\n
            width: 100%;\n
            height: 20rem;\n
            object-fit: contain;\n
            float: left;\n
        }\n
        .card-startup-logo img {\n
            width: 100%;\n
            height: 20rem;\n
            max-height: 260px;\n
            object-fit: contain;\n
            float: left;\n
        }\n
        .card-startup-logo svg {\n
            width: 100%;\n
            height: 20rem;\n
            max-height: 260px;\n
            object-fit: contain;\n
            float: left;\n
        }\n
        .card-startup .card-name {\n
            font-size: 30px;\n
            float: left;\n
            color: black;\n
            position: relative;\n
            font-weight: bold;\n
            display: block;\n
        }\n
        .card-startup .card-content {\n
            width: 100%;\n
            height: 100%;\n
            margin:  5px 0px 0px 0px;\n
            display: flex;\n
            flex-direction: column;\n
        }\n
        .card-startup .card-content p{\n
            width: 100%;\n
            font-size: 15px;\n
            color: black;\n
            padding:  0px;\n
        }\n
        .card-place {\n
            display: inline-block;\n
            color: black;\n
            padding: 10px 0px;\n
        }\n
        .card-place img{\n
            width: 15px;\n
            height: 20px;\n
        }\n
        .card-startup-link{\n
            display: inline-block;\n
            padding: 10px 0px;\n
        }\n
        .card-startup-link img{\n
            width: 35px;\n
            height: 35px;\n
        }\n
        .card-startup-link a{\n
            color: black;\n
            font-weight: bold;\n
            padding: 0px 10px;\n
        }\n
        @media (max-width: 575px) {\n
            .card-startup {\n
                height: auto;\n
            }\n
        }\n
    \n
        \n
    \n
        .oneLineEllipsis {overflow: hidden;text-overflow: ellipsis;word-break:break-all;\n
            display: -webkit-box;-webkit-line-clamp: 1;/* number of lines to show */line-clamp: 1;\n
            -webkit-box-orient: vertical;}\n
        .twoLineEllipsis {overflow: hidden;text-overflow: ellipsis;word-break:break-all;\n
            display: -webkit-box;-webkit-line-clamp: 2;/* number of lines to show */line-clamp: 2;\n
            -webkit-box-orient: vertical;}\n
        .threeLineEllipsis {overflow: hidden;text-overflow: ellipsis;\n
            display: -webkit-box;-webkit-line-clamp: 3;/* number of lines to show */line-clamp: 3;\n
            -webkit-box-orient: vertical;}\n
        .fourLineEllipsis {overflow: hidden;text-overflow: ellipsis;\n
            display: -webkit-box;-webkit-line-clamp: 4;/* number of lines to show */line-clamp: 4;\n
            -webkit-box-orient: vertical;}\n
        .fiveLineEllipsis {overflow: hidden;text-overflow: ellipsis;\n
            display: -webkit-box;-webkit-line-clamp: 5;/* number of lines to show */line-clamp: 5;\n
            -webkit-box-orient: vertical;word-wrap:break-word;}\n
        .sixLineEllipsis {overflow: hidden;text-overflow: ellipsis;\n
            display: -webkit-box;-webkit-line-clamp: 6;/* number of lines to show */line-clamp: 6;\n
            -webkit-box-orient: vertical;word-wrap:break-word;}\n
        .xLineEllipsis {overflow: hidden;text-overflow: ellipsis;\n
            display: -webkit-box;/* number of lines to show: line-clamp: 3;-webkit-line-clamp: 3; */\n
            -webkit-box-orient: vertical;}\n
    \n
        \n
        .office-gallery {\n
            display: flex;\n
            flex-wrap: wrap;\n
            justify-content: center;\n
        }\n
    \n
        .office-gallery-row {\n
            display: flex;\n
            flex-direction: row;\n
            width: 85%;\n
        }\n
    \n
        .office-gallery-row img {\n
            width: 50%;\n
            box-sizing: border-box;\n
            padding: 10px;\n
        }\n
    \n
        .flex-container-office {\n
            display: flex;\n
            flex-direction: row;\n
        }\n
    \n
        @media (max-width: 800px) {\n
            .flex-container-office {\n
                flex-direction: column;\n
            }\n
        }\n
    \n
        .office-grid {\n
            display: grid;\n
            grid-template-columns: repeat(7, 1fr);\n
            grid-template-rows: repeat(5, 1fr);\n
            width: 100%;\n
            height: 600px;\n
            grid-gap: 10px;\n
        }\n
    \n
        .grid-item1 {\n
            background-image: url("https://images.unsplash.com/photo-1534719156993-f3c9448673bf?ixlib=rb-0.3.5&ixid=eyJhcHBfaWQiOjEyMDd9&s=f089cfa06eb1cd7c0f654b39d8fdfd07&auto=format&fit=crop&w=1350&q=80");\n
            background-size: cover;\n
            background-position: center;\n
            grid-column: 1/4;\n
            grid-row: 1/6;\n
        }\n
    \n
        .grid-item2 {\n
            background-image: url("https://images.unsplash.com/photo-1534759846116-5799c33ce22a?ixlib=rb-0.3.5&ixid=eyJhcHBfaWQiOjEyMDd9&s=19c8355cd5aff72debf2f4720f4c7e09&auto=format&fit=crop&w=688&q=80");\n
            background-size: cover;\n
            background-position: center;\n
            grid-column: 1/2;\n
            grid-row: 2/5;\n
        }\n
    \n
        .grid-item3 {\n
            background-image: url("https://images.unsplash.com/photo-1508097549463-97f74cb9a6aa?ixlib=rb-0.3.5&ixid=eyJhcHBfaWQiOjEyMDd9&s=52c257bf60c788a1332419c74c6a8a01&auto=format&fit=crop&w=1350&q=80");\n
            background-size: cover;\n
            background-position: center;\n
            grid-column: 1/5;\n
            grid-row: 5/5;\n
        }\n
    \n
        .grid-item4 {\n
            background-image: url("https://images.unsplash.com/photo-1507562534834-42ebd36b00ea?ixlib=rb-0.3.5&ixid=eyJhcHBfaWQiOjEyMDd9&s=f712012a42c9e9d9163fd9a0c80fd66a&auto=format&fit=crop&w=1202&q=80");\n
            background-size: cover;\n
            background-position: center;\n
            grid-column: 2/4;\n
            grid-row: 2/5;\n
        }\n
    \n
        .grid-item5 {\n
            background-image: url("https://images.unsplash.com/photo-1534714259038-764cb4cf1d58?ixlib=rb-0.3.5&ixid=eyJhcHBfaWQiOjEyMDd9&s=d07ea713fcf12221034dafd8f4ffe82b&auto=format&fit=crop&w=1350&q=80");\n
            background-size: cover;\n
            background-position: center;\n
            grid-column: 4/6;\n
            grid-row: 1/3;\n
        }\n
    \n
        .grid-item6 {\n
            background-image: url("https://images.unsplash.com/photo-1515694581961-1fbdb6840a5f?ixlib=rb-0.3.5&ixid=eyJhcHBfaWQiOjEyMDd9&s=4267be6fb944c94b672e0b3ddb458286&auto=format&fit=crop&w=634&q=80");\n
            background-size: cover;\n
            background-position: center;\n
            grid-column: 4/5;\n
            grid-row: 3/6;\n
        }\n
    \n
        .grid-item7 {\n
            background-image: url("https://images.unsplash.com/photo-1534703580202-6123d4189ef6?ixlib=rb-0.3.5&ixid=eyJhcHBfaWQiOjEyMDd9&s=5478b30dec2346f00a40ab259d162068&auto=format&fit=crop&w=634&q=80");\n
            background-size: cover;\n
            background-position: center;\n
            grid-column: 5/6;\n
            grid-row: 3/6;\n
        }\n
    \n
        .grid-item8 {\n
            background-image: url("https://images.unsplash.com/photo-1534743901536-d184ed4194bc?ixlib=rb-0.3.5&s=21fd4555141d93425b8ee3f80f764e69&auto=format&fit=crop&w=634&q=80");\n
            background-size: cover;\n
            background-position: center;\n
            grid-column: 6/8;\n
            grid-row: 1/6;\n
        }\n
        \n
        /* TARIFE */\n
    \n
        .card-memberships {\n
            padding-bottom: 0px;\n
            border-left: 4px solid #7ab800;\n
            height: 170px;\n
            border-radius: 1.5rem;\n
            background-color: #eee;\n
            margin-bottom: 1.0rem;\n
        }\n
    \n
        .card-header-memberships {\n
            display: flex;\n
            align-items: center;\n
            text-align: left;\n
            justify-content: center;\n
            width: 100%;\n
            height: 90px;\n
            border-bottom: none;\n
            border-radius: 1.5rem;\n
        }\n
    \n
        .card-body-memberships {\n
            display: flex;\n
            align-items: center;\n
            justify-content: center;\n
            font-size: 0.9rem;\n
            line-height: 1.4;\n
            font-weight: 500;\n
            text-align: center;\n
            color: #000000;\n
        }\n
    \n
        .community_perks {\n
            border-left: 4px solid #7ab800;\n
            background-color: #eee;\n
        }\n
    \n
        .office_perks {\n
            border-top: 2px solid #ffffff;\n
            border-left: 4px solid #0680bb;\n
            background-color: #eee;\n
        }\n
    \n
        .office_perks_link {\n
            color: black;\n
            text-decoration: underline;\n
        }\n
    \n
        .memberships {\n
            margin-right: 20px;\n
            margin-left: 20px;\n
            font-size: 15px;\n
        }\n
    \n
        .memberships-headline h3{\n
            font-size: 20px;\n
        }\n
    \n
        .memberships-headline h3:after {\n
            content: " ";\n
            display: block;\n
            width: 100px;\n
            border-bottom: 2px solid #8cc63f;\n
            margin-top: 5px;\n
            margin-bottom: 10px;\n
        }\n
    \n
        /* Create four columns of equal width */\n
        .columns-memberships {\n
            float: left;\n
            width: 25%;\n
            padding: 8px;\n
        }\n
    \n
        /* Create four columns of equal width */\n
        .columns-memberships {\n
            float: left;\n
            width: 25%;\n
            padding: 8px;\n
        }\n
    \n
        /* Change the width of the three columns to 100%\n
    (to stack horizontally on small screens) */\n
        @media (max-width: 768px) {\n
            .columns-memberships {\n
                width: 100%;\n
            }\n
        }\n
    \n
        @media (max-width: 767px) {\n
            .hidden-xs {\n
                display: none !important;\n
            }\n
        }\n
    \n
        a.link-memberships {\n
            text-decoration: none;\n
            color: #7ab800;\n
        }\n
    \n
        /* Style the list */\n
        .price {\n
            list-style-type: none;\n
            border: 1px solid #eee;\n
            margin: 0;\n
            padding: 0;\n
            -webkit-transition: 0.3s;\n
            transition: 0.3s;\n
        }\n
    \n
        /* Add shadows on hover */\n
        .price:hover {\n
            box-shadow: 0 8px 12px 0 rgba(0,0,0,0.2)\n
        }\n
    \n
        /* Pricing header */\n
        .price .header {\n
            background-color: #8cc63f;\n
            color: white;\n
            font-size: 25px;\n
        }\n
    \n
        /* List items */\n
        .price li {\n
            border-bottom: 1px solid #eee;\n
            padding: 10px;\n
            text-align: center;\n
        }\n
    \n
        /* Grey list item */\n
        .price .grey {\n
            background-color: #eee;\n
            font-size: 20px;\n
        }\n
    \n
        /* Grey list item location */\n
        .price .grey_second {\n
            background-color: #eee;\n
            font-size: 14px;\n
            display: inline-flex;\n
        }\n
    \n
        /* Placeholder */\n
        .clear .clear {\n
            clear: both;\n
        }\n
    \n
    \n
        /* Grey list small item */\n
        .price .grey_small {\n
            background-color: #eee;\n
            font-size: 12px;\n
        }\n
    \n
        /* The "Sign Up" button */\n
        .button-sign-up {\n
            background-color: #8cc63f;\n
            border: none;\n
            color: white;\n
            padding: 10px 25px;\n
            text-align: center;\n
            text-decoration: none;\n
            font-size: 18px;\n
        }\n
    \n
        .memberships-top-headline {\n
            font-size: 65px;\n
        }\n
    \n
        @media (max-width: 768px) {\n
            .memberships-top-headline {\n
                font-size: 55px;\n
            }\n
        }\n
    \n
        .general-line-clamp {\n
            display            : block;\n
            display            : -webkit-box;\n
            -webkit-box-orient : vertical;\n
            position           : relative;\n
            overflow           : hidden;\n
            text-overflow      : ellipsis;\n
            padding            : 0 !important;\n
            line-height: var(--global--line-height-body,1.2) !important;\n
        }\n
    \n
        .general-line-clamp-1 {\n
            -webkit-line-clamp : 1;\n
            height             : calc(1em * var(--global--line-height-body, 1.15) * 1.6);\n
        }\n
    \n
        .general-line-clamp-2 {\n
            -webkit-line-clamp : 2;\n
            height             : calc(1em * var(--global--line-height-body, 1.15) * 2);\n
        }\n
    \n
        .general-line-clamp-3 {\n
            -webkit-line-clamp : 3;\n
            height             : calc(1em * var(--global--line-height-body, 1.15) * 3);\n
        }\n
    \n
        .general-line-clamp-4 {\n
            -webkit-line-clamp : 4;\n
            height             : calc(1em * var(--global--line-height-body, 1.15) * 4);\n
        }\n
    \n
        .general-line-clamp-5 {\n
            -webkit-line-clamp : 5;\n
            height             : calc(1em * var(--global--line-height-body, 1.15) * 5.6);\n
        }\n
    \n
        /* Geschäftsadresse Köln */\n
    \n
        .business-address .font-weight-light{\n
            font-weight: 300!important;\n
        }\n
    \n
        .business-address .intro-text {\n
            text-align: justify;\n
            max-width: 875px;\n
            margin: 3rem auto;\n
        }\n
    \n
        .business-address .intro-text p {\n
            font-size: 1.6rem;\n
            line-height: 1.7;\n
        }\n
    \n
        .business-address .placeholder-addition {\n
            height: 160px;\n
            z-index:1;\n
            position: absolute;\n
        }\n
    \n
        .business-address .panel-heading-box{\n
            background-color: #f5f5f5;\n
            width: 1045px;\n
        }\n
    \n
        .business-address .panel-heading-entry{\n
            text-decoration: none !important;\n
            color: #7ab800;\n
            cursor:pointer;\n
        }\n
    \n
        .business-address .panel-collapse-box{\n
            background-color: white;\n
            width: 1045px;\n
        }\n
    \n
    \n
    \n
    </style>\n
    \n
        <!-- additional css style definitions ends -->\n
    \n
        <style type="text/css">\n
            body {\n
                padding-top: 50px;\n
                font-family: 'Source Sans Pro', sans-serif;\n
            }\n
        </style>\n
    \n
        <!-- header-startplatz-v40.php ends -->\n
    </head>\n
    \n
    \n
    <body id="top" >\n
    \n
    <!-- menu starts -->\n
    \n
    \n
    <style>\n
    \n
    \n
    #imgNav {\n
        height: 45px;\n
        width: 45px;\n
    \n
    }\n
    #imgNav img {\n
        object-fit: cover;\n
    }\n
    \n
    .navbar-collapse .navbar-nav .nav-item a:hover {\n
        background-color: #aacf61ff;\n
        color: #000000;\n
        border-radius: 5px;\n
    \n
    }\n
    \n
    .logo {\n
        font-weight: bolder;\n
        font-size: 1.5rem;\n
    }\n
    \n
    .navbar-nav .nav-item .dropdown-menu {\n
        border: none;\n
        background-color: #eae9e9;\n
    }\n
    \n
    #userNamePlaceHolder {\n
        background-color: rgba(170, 207, 97, 0.6);\n
    }\n
    .navbar-nav .nav-item .dropdown-menu a:hover {\n
        border-radius: 0;\n
    \n
    }\n
    \n
    \n
    .navbar-nav .nav-item .loginlink {\n
        background-color:#aacf61ff;\n
    }\n
    .navbar-collapse .navbar-nav .nav-item .loginlink:hover {\n
        background-color:#7ab800;\n
    }\n
    \n
    @media all and (min-width: 992px) {\n
        .navbar .dropdown-menu-end{ right:0; left: auto;  }\n
        .navbar .nav-item .dropdown-menu{  display:block; opacity: 0;  visibility: hidden; transition:.1s; margin-top:0;  }\n
        .navbar .nav-item:hover .nav-link{ color: #000000;  }\n
        .navbar .dropdown-menu.fade-down {\n
            top:80%; transform: rotateX(-75deg); transform-origin: 0 0;\n
        }\n
        .navbar .dropdown-menu.fade-up{ top:180%;  }\n
        .navbar .nav-item:hover .dropdown-menu{transition: 0.1s; opacity:1; visibility:visible; top:100%; transform: rotateX(0deg); }\n
    }\n
    @media (max-width: 768px ) {\n
        .collapse {\n
            height: 100vh;\n
            transition: 0.5s; opacity: 1; visibility: visible; top: 100%; transform: rotateX(0deg);\n
        }\n
    \n
    \n
    }\n
    \n
    .highlight {\n
        border-bottom: 3px solid #AACF61;\n
    }\n
    \n
    .padding-bottom {\n
        padding-bottom: 2px;\n
    }\n
    </style>\n
    \n
    <style>\n
        .ai-hub-link:hover {\n
            color: black; /* Textfarbe beim Hover */\n
        }\n
    </style>\n
    \n
    \n
    \n
    <nav class="navbar navbar-dark bg-dark navbar-expand-lg fixed-top shadow-lg padding-bottom d-flex justify-content-lg-center">\n
            <a class="logo navbar-brand text-center mr-2 mr-lg-4" href="https://www.startplatz.de" rel="tooltip" title="Home for the innovative people in Rheinland" data-placement="bottom" >\n
                <img src="https://res.cloudinary.com/startplatz/image/upload/c_scale,w_107/v1614775778/logos/STARTPLATZ_Logos/STARTPLATZ_Logo_wei%C3%9F.png" class="p-0 m-0">\n
            </a>\n
    \n
            <button class="navbar-toggler " type="button" data-toggle="collapse" data-target="#navigation" aria-controls="navbarSupportedContent-3" aria-expanded="false" aria-label="Toggle navigation">\n
                <span class="navbar-toggler-icon"></span>\n
            </button>\n
    \n
            <div class="collapse navbar-collapse mt-1" id="navigation" style="font-size: 0.9rem; max-width:920px" >\n
                    <ul class="navbar-nav mr-3">\n
                        \n
                        <li class="nav-item active mb-2 mt-2 mr-1 ml-0 mr-2">\n
                            <a class="nav-link px-2" style="background-color: rgba(142,86,255,1.0); border-radius: 10px; min-width:75px; display: inline-block; text-align: center;" href="https://startplatz-ai-hub.de">\n
                                AI Hub\n
                            </a>\n
                        </li>\n
    \n
                        <li class="nav-item dropdown active  mt-2 mr-2">\n
                            <a href="#" class="nav-link px-2 dropdown-toggle" id="navbarDropdownMenuLink" data-toggle="dropdown">\n
                                Startups\n
                            </a>\n
                            <div class="dropdown-menu dropdown-menu-left" aria-labelledby="navbarDropdownMenuLink">\n
                                <hr class="my-2 mx-3">\n
                                <a class="dropdown-item" href="/memberships">\n
                                    Memberships\n
                                </a>\n
                                <hr class="my-2 mx-3">\n
                                <a class="dropdown-item" href="https://accelerator.startplatz.de">\n
                                    Accelerator\n
                                </a>\n
                                                            <a class="dropdown-item" href="https://www.rheinland-pitch.de">\n
                                    Rheinland Pitch\n
                                </a>\n
                                \n
                            </div>\n
                        </li>\n
    \n
    \n
                        <li class="nav-item dropdown active  mt-2 mr-2\n
                                                                                       ">\n
                            <a href="#" class="nav-link px-2 dropdown-toggle" id="navbarDropdownMenuLink" data-toggle="dropdown">\n
                                Unternehmen\n
                            </a>\n
                            <div class="dropdown-menu dropdown-menu-left" aria-labelledby="navbarDropdownMenuLink">\n
                                                            <a class="dropdown-item" href="/fuer-unternehmen">\n
                                    Innovation &amp; Partnerschaften\n
                                </a>\n
                                <a class="dropdown-item" href="/ki-weiterbildungen">\n
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                                                <h1>Google Ads: Fünf Fehler, die richtig Geld kosten!</h1>\n
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    <article id="post-53800" >\n
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    \t\t<p><strong>Inhalt:</strong><br />\n
    <strong>Fehler Nr. 1: <a href="#Fehler1">Smart Google Ads Kampagnen blind vertrauen</strong> </a><br />\n
    <strong>Fehler Nr. 2: <a href="#Fehler2">Suche und Display Netzwerk in einer Google Ads Kampagne verwenden</strong> </a><br />\n
    <strong>Fehler Nr. 3: <a href="#Fehler3">Blindes Vertrauen in die Option „weitestgehend passend“</strong> </a><br />\n
    <strong>Fehler Nr. 4: <a href="#Fehler4">Keyword-Eintopf bei der Google Ads Kampagnen-Struktur</strong> </a><br />\n
    <strong>Fehler Nr. 5: <a href="#Fehler5">Wir testen Google Ads jetzt einfach mal…</strong> </a></p>\n
    <p>Wer heute in der Online-Welt mitspielen will, kommt an Suchmaschinen-Riese Google nicht vorbei. Das hat Google zu einem der profitabelsten Unternehmen der Welt gemacht – es sei den Aktionären gegönnt. Aber auch du willst natürlich von Google profitieren und nicht nur hohe Ausgaben damit verbinden. <strong>Deshalb findest du hier 5 Praxis-Tipps, die dir dabei helfen, teure Google Ads Fehler zu verhindern.</strong><br />\n
    <span id="more-53800"></span></p>\n
    <p>Mit Google Ads zu starten, ist ein Kinderspiel: Account anlegen, Keywords eingeben, Anzeigentext schreiben, Budget hinterlegen und schon ist die erste Kampagne online.<br />\n
    Google freut sich, Nutzer klicken, doch ein messbarer Erfolg bleibt meist aus. Diese Erfahrung machen viele Google Ads-Nutzer. Doch das ist unnötiger Frust! Um das zu verhindern, musst du diese 5 häufigen Fehler vermeiden und schon kann die Kampagne zum Erfolgsmotor werden.<br />\n
    Zusätzlich zu den 5 Google Ads Fallen findest du hier <a href="https://www.more-fire.com/tipps/10-google-adwords-tipps/">10 Google Ads Tipps</a>, die deine Kampagnen anschließend noch erfolgreicher machen.<br />\n
    &nbsp;</p>\n
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    <h3 style="text-align: center;">Hast du eine Startup Idee? Unsere Community aus über 2.000 Gründern und Experten hilft dir dabei sie zu verwirklichen! Erhalte jetzt kostenlosen Zugang zu über 250 wertvollen STARTPLATZ Events.</h3>\n
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    <h2 id="Fehler1"><strong>Fehler Nr. 1: Smart Google Ads Kampagnen blind vertrauen</strong></h2>\n
    <p><a href="https://www.startplatz.de/wp-content/uploads/2020/05/googeads.png"><img fetchpriority="high" decoding="async" class="img-responsive alignnone" src="https://www.startplatz.de/wp-content/uploads/2020/05/googeads.png" alt="Google Ads Kampagne Beispiel" width="819" height="433" /></a></p>\n
    <p>Neben den herkömmlichen Google Ads mit seinen zahlreichen Einstellungsmöglichkeiten hat Google immer wieder auch vereinfachte Versionen auf den Markt gebracht. Es gibt inzwischen die Möglichkeit, so genannte &#8222;Smart&#8220; Kampagnen zu erstellen. Die Erstellung dieser Kampagnen beschränkt sich auf einige wenige Angaben, wie die zu bewerbende Website und gewünschte Ausgaben pro erreichtes Ziel. Dadurch ist die erste Erstellung einer solchen Kampagne äußerst einfach und man spart erst einmal jede Menge Zeit. Allerdings verschenkt man auch die Möglichkeit, die Kampagnen gezielt zu optimieren und zu steuern. Die Anzeigen werden sowohl in der Google Suche, im Suchnetzwerk, sowie im Displaynetzwerk geschaltet, und die einsehbaren Statistiken sind gegenüber einer klassischen Google Ads Kampagne stark vereinfacht. Tiefergehende Auswertungen bekommt man gar nicht erst zu Gesicht und man verzichtet so auf zahlreiche Optimierungsmöglichkeiten. Aus diesem Grund solltest du, gerade bei klassischen Suchmaschinenkampagnen, die Kontrolle behalten und die Kampagnen gezielt aufsetzen.</p>\n
    <h2 id="Fehler2"><strong>Fehler Nr. 2: Suche und Display Netzwerk in einer Google Ads Kampagne verwenden</strong></h2>\n
    <p><a href="https://www.startplatz.de/wp-content/uploads/2020/05/ads2.png"><img decoding="async" class="img-responsive alignnone" src="https://www.startplatz.de/wp-content/uploads/2020/05/ads2-1024x300.png" alt="Google Ads Display Netzwerk in Kampagnen" width="1024" height="300" /></a></p>\n
    <p>Google bietet die Möglichkeit, Kampagnen in der Suche und in dem Display-Netzwerk (d.h. als Werbeanzeigen bzw. Banner auf einer Webseite) anzuzeigen. Im Rahmen der Kampagnen-Erstellung hast du die Möglichkeit, bei einer Suchkampagne mit einem Klick auch das Display Netzwerk zu aktivieren. Das solltest du aber auf keinen Fall tun!</p>\n
    <p>&nbsp;</p>\n
    <p>Die Erklärung: Die Nutzer befinden sich in komplett verschiedenen Aufmerksamkeitsstadien und dadurch nehmen sie die Werbung auch anders wahr.<br />\n
    Wird bei Google gesucht, sollte genau die Anzeige als Ergebnis erscheinen, um dem Nutzer direkt eine Lösung zu bieten – das gelingt mithilfe einer guten Display-Kampagne. Liest jemand Artikel oder andere Inhalte auf einer Webseite, klickt er in der Regel deutlich seltener auf Werbebanner. Schaltet man diese beiden Anzeigentypen nun zusammen, verzerrt das die sogenannten Klick- und Konversationsraten enorm und ein zielgenaues Erreichen der Zielgruppe ist sehr schwierig.</p>\n
    <h2 id="Fehler3"><strong>Fehler 3: Blindes Vertrauen in die Option „weitestgehend passend“</strong></h2>\n
    <p>Bei der Auswahl der Keywords (die Wörter, unter denen bei der Suche dann eure Werbung eingeblendet wird) gibt es verschiedene Optionen von Match Typen. Hier ein Auszug aus einem Google Ads Konto:</p>\n
    <p><a href="https://www.startplatz.de/wp-content/uploads/2020/05/ads3.jpg"><img decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2020/05/ads3.jpg" alt="" /></a></p>\n
    <ul>\n
    <li>1. Variante: Broad Match (weitgehend passend): Das Keyword wird ohne Zusatzzeichen gebucht. Bei dieser Variante erscheint die Anzeige bei so gut wie allen Suchanfragen, die irgendwie mit dem Keyword zusammenpassen, einschließlich vieler Synonyme.</li>\n
    <li>2. Variante: Phrase Match (passende Wortgruppe): Hier werden ein oder mehrere Keywords mit Anführungszeichen zusammen eingebucht. Das bedeutet, dass die Begriffe innerhalb der Klammern auch in der Suchanfrage des Nutzers vorkommen müssen in der gleichen Reihenfolge. Es können allerdings auch Wörter davor und danach in der Suche enthalten sein.</li>\n
    <li>3. Modified Broad Match: Die Keywords werden mit einem „+“ Zeichen gebucht. Das bedeutet wie beim Phrase Match, dass die Begriffe in der Suchanfrage vorhanden sein müssen, allerdings unabhängig von der Reihenfolge. Auch dürfen in der Suchanfrage Worte zwischen den eingebuchten Begriffen stehen.</li>\n
    <li>4. Exact Match (genau passend). Das Keyword wird mit eckigen Klammern gebucht. Das hat zur Folge, dass die Suchanfrage mehr oder weniger exakt mit dem übereinstimmen muss, was der Nutzer auch bei Google eingegeben hat. Es kann allerdings durchaus sein, dass Google sehr nahe Suchanfragen dabei auch miteinbezieht. So kann die Suchanfrage &#8222;Skischuhe&#8220; durchaus eine Anzeigeschaltung auslösen, wenn das eingebuchte Exact Match Keyword [skistiefel] ist.</li>\n
    </ul>\n
    <p>Besonders Google Ads-Anfänger neigen dazu, aus Unwissenheit „weitestgehend passend“ zu wählen. Dadurch entstehen aber oft große Probleme, weil Google bei der Auslegung des Begriffs sehr großzügig ist.</p>\n
    <p>Beispiel: Bei der Einstellung weitestgehend passend ist es schon passiert, dass bei der Buchung des Keywords „Benchmarking“ die Anzeigen einer Unternehmensberatung auch ausgeliefert wurden, wenn Nutzer nach „Bench Fleecejacken“ gesucht haben.</p>\n
    <h2 id="Fehler4"><strong>Fehler 4: Keyword-Eintopf bei der Google Ads Kampagnen-Struktur</strong></h2>\n
    <p>„Same same but different“ – dieses Phänomen lässt sich bei Google Ads auch sehr schön erleben. Wird es allerdings bei den Kampagnen benutzt, ist schnell viel Budget verbraten.<br />\n
    Denn oft sehen Suchanfragen auf den ersten Blick ähnlich aus, jedoch hat der Nutzer eine andere Absicht im Kopf.<br />\n
    Beispiel: Es ist ein gravierender Unterschied, ob der Kunde bei der Kaufentscheidung „iPhone X Preisvergleich“ oder „iPhone X Test“ eingibt. Bei der ersten Suchanfrage ist die Kaufentscheidung vermutlich nur noch vom Preis abhängig, bei der zweiten ist der Nutzer vermutlich noch in der Evaluierung von Alternativen.<br />\n
    Werden hier beide Anzeigen in eine Anzeigengruppe gepackt, erscheint der gleiche Anzeigentext bei beiden. Die Folge ist, dass keine maximale Zufriedenheit für die Nutzer erreicht werden kann. Besser wären hier separate Anzeigengruppen für jedes Keyword um den Anzeigentext genau an die Suchintention anzupassen.</p>\n
    <h2 id="Fehler5"><strong>Fehler 5: Wir testen Google Ads jetzt einfach mal…</strong></h2>\n
    <p>„Fünfzig Prozent bei der Werbung sind immer rausgeworfen. Man weiß aber nicht, welche Hälfte das ist“. – Henry Ford<br />\n
    Hätte der gute Henry damals Google genutzt, wüsste er es jetzt. Denn du kannst mit Google Ads nahezu alles messen und optimieren.<br />\n
    Das Problem: Oftmals werden keine konkreten Ziele definiert und es wird einfach drauflos geworben – dann ist messen und optimieren natürlich auch nicht möglich! Um eine Budget-Verschwendung zu verhindern, solltest du mindestens das Conversion-Tracking aktivierten.</p>\n
    <p>Ziele könnten sein:<br />\n
    • Kauf im Shop<br />\n
    • Download einer Broschüre<br />\n
    • Anmeldung Newsletter<br />\n
    • Absenden eines Kontaktformulars<br />\n
    Dazu kann mit einer Verknüpfung mit Google Analytics auch das Verhalten der Nutzer und der Erfolg jedes einzelnen Keywords gemessen werden. Das ist die wichtigste Grundlage, um eine kontinuierliche Weiterentwicklung der Kampagnen zu betreiben.</p>\n
    <h3><strong>Fazit:</strong></h3>\n
    <p>Google Ads ist eine sehr mächtige Werbemöglichkeit. Es ist entscheidend, die Grundfunktionen zu kennen, damit keine unnötigen Kosten entstehen und die Kampagnen erfolgreich funktionieren. Die Vermeidung dieser 5 Fehler ist der erste Schritt zu einer effektiven Google Ads Kampagne.<br />\n
    &nbsp;</p>\n
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    <p><a href="https://www.startplatz.de/referenten/robin-heintze/"><img decoding="async" class="img-responsive referentenprofil alignnone" title="Robin Heintze Startplatz Referenten" src="https://www.startplatz.de/wp-content/uploads/2013/07/Robin-Heintze-Startplatz-Referenten-300x298.png" alt="Robin Heintze Startplatz Referenten" width="150" height="150" /></a></p>\n
    <p>Robin Heintze ist Geschäftsführer des Online Marketing Spezialisten <a href="https://www.more-fire.com/">morefire</a>. Das ca. 80-köpfige, internationale Team aus sympathischen Spezialisten nutzt alle relevanten Kanäle im Online Marketing, um für die Kunden ein nachhaltiges Wachstum zu erreichen. Dazu werden durch die interdisziplinären Teams die Strategie und die verzahnte Umsetzung mehrerer Kanäle aus einer Hand geliefert. Zu den Kunden zählen B2B und B2C Unternehmen aus vielen verschiedenen Branchen und Ländern. Um Neukunden für die Kunden zu gewinnen, werden u. a. SEO, SEA, Content Marketing, Social Media, Display, Marketing Automation und Webanalyse eingesetzt. Aktuelles Online Marketing know how von den Experten findest du auf dem Agentur-Blog <a href="https://www.more-fire.com/blog/">more-fire.com/blog</a>.</p>\n
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    \n
    \n
    <div id="sfwdt720d6f" class="sf-toolbar sf-display-none" role="region" aria-label="Symfony Web Debug Toolbar">    <!-- START of Symfony Web Debug Toolbar --><div id="sfMiniToolbar-720d6f" class="sf-minitoolbar" data-no-turbolink data-turbo="false">    <button type="button" title="Show Symfony toolbar" id="sfToolbarMiniToggler-720d6f" accesskey="D" aria-expanded="false" aria-controls="sfToolbarMainContent-720d6f">        <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill="#AAA" d="M12 .9C5.8.9.9 5.8.9 12a11 11 0 1 0 22.2 0A11 11 0 0 0 12 .9zm6.5 6c-.6 0-.9-.3-.9-.8 0-.2 0-.4.2-.6l.2-.4c0-.3-.5-.4-.6-.4-1.8.1-2.3 2.5-2.7 4.4l-.2 1c1 .2 1.8 0 2.2-.3.6-.4-.2-.7-.1-1.2.1-.3.5-.5.7-.6.5 0 .7.5.7.9 0 .7-1 1.8-3 1.8l-.6-.1-.6 2.4c-.4 1.6-.8 3.8-2.4 5.7-1.4 1.7-2.9 1.9-3.5 1.9-1.2 0-1.9-.6-2-1.5 0-.8.7-1.3 1.2-1.3.6 0 1.1.5 1.1 1s-.2.6-.4.6c-.1.1-.3.2-.3.4 0 .1.1.3.4.3.5 0 .8-.3 1.1-.5 1.2-.9 1.6-2.7 2.2-5.7l.1-.7.7-3.2c-.8-.6-1.3-1.4-2.4-1.7-.6-.1-1.1.1-1.5.5-.4.5-.2 1.1.2 1.5l.7.6c.7.8 1.2 1.6 1 2.5-.3 1.5-2 2.6-4 1.9-1.8-.6-2-1.8-1.8-2.5.2-.6.6-.7 1.1-.6.5.2.6.7.6 1.2l-.1.3c-.2.1-.3.3-.3.4-.1.4.4.6.7.7.7.3 1.6-.2 1.8-.8a1 1 0 0 0-.4-1.1l-.7-.8c-.4-.4-1.1-1.4-.7-2.6.1-.5.4-.9.7-1.3a4 4 0 0 1 2.8-.6c1.2.4 1.8 1.1 2.6 1.8.5-1.2 1-2.4 1.8-3.5.9-.9 1.9-1.6 3.1-1.7 1.3.2 2.2.7 2.2 1.6 0 .4-.2 1.1-.9 1.1z"/></svg>    </button></div><div id="sfToolbarClearer-720d6f" class="sf-toolbar-clearer"></div><div id="sfToolbarMainContent-720d6f" class="sf-toolbarreset clear-fix" data-no-turbolink data-turbo="false">                                                    <div class="sf-toolbar-block sf-toolbar-block-request sf-toolbar-status-normal " >    <a href="http://www.staging.startplatz.de/_profiler/720d6f?panel=request">        <div class="sf-toolbar-icon">        <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill="#AAA" d="M12 .9C5.8.9.9 5.8.9 12a11 11 0 1 0 22.2 0A11 11 0 0 0 12 .9zm6.5 6c-.6 0-.9-.3-.9-.8 0-.2 0-.4.2-.6l.2-.4c0-.3-.5-.4-.6-.4-1.8.1-2.3 2.5-2.7 4.4l-.2 1c1 .2 1.8 0 2.2-.3.6-.4-.2-.7-.1-1.2.1-.3.5-.5.7-.6.5 0 .7.5.7.9 0 .7-1 1.8-3 1.8l-.6-.1-.6 2.4c-.4 1.6-.8 3.8-2.4 5.7-1.4 1.7-2.9 1.9-3.5 1.9-1.2 0-1.9-.6-2-1.5 0-.8.7-1.3 1.2-1.3.6 0 1.1.5 1.1 1s-.2.6-.4.6c-.1.1-.3.2-.3.4 0 .1.1.3.4.3.5 0 .8-.3 1.1-.5 1.2-.9 1.6-2.7 2.2-5.7l.1-.7.7-3.2c-.8-.6-1.3-1.4-2.4-1.7-.6-.1-1.1.1-1.5.5-.4.5-.2 1.1.2 1.5l.7.6c.7.8 1.2 1.6 1 2.5-.3 1.5-2 2.6-4 1.9-1.8-.6-2-1.8-1.8-2.5.2-.6.6-.7 1.1-.6.5.2.6.7.6 1.2l-.1.3c-.2.1-.3.3-.3.4-.1.4.4.6.7.7.7.3 1.6-.2 1.8-.8a1 1 0 0 0-.4-1.1l-.7-.8c-.4-.4-1.1-1.4-.7-2.6.1-.5.4-.9.7-1.3a4 4 0 0 1 2.8-.6c1.2.4 1.8 1.1 2.6 1.8.5-1.2 1-2.4 1.8-3.5.9-.9 1.9-1.6 3.1-1.7 1.3.2 2.2.7 2.2 1.6 0 .4-.2 1.1-.9 1.1z"/></svg>        <span class="sf-toolbar-value sf-toolbar-ajax-request-counter">            Loading&hellip;        </span>    </div>    </a>        <div class="sf-toolbar-info">        <div class="sf-toolbar-info-piece">            <b>Loading the web debug toolbar&hellip;</b>        </div>        <div class="sf-toolbar-info-piece">            Attempt #<span id="sfLoadCounter-720d6f"></span>        </div>        <div class="sf-toolbar-info-piece">            <b>                <button class="sf-cancel-button" type="button" id="sfLoadCancel-720d6f" title="Cancel loading">Cancel</button>            </b>        </div>    </div></div>                                <button class="hide-button" type="button" id="sfToolbarHideButton-720d6f" title="Close Toolbar" accesskey="D" aria-expanded="true" aria-controls="sfToolbarMainContent-720d6f">        <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill="#AAA" d="M21.1 18.3c.8.8.8 2 0 2.8-.4.4-.9.6-1.4.6s-1-.2-1.4-.6L12 14.8l-6.3 6.3c-.4.4-.9.6-1.4.6s-1-.2-1.4-.6a2 2 0 0 1 0-2.8L9.2 12 2.9 5.7a2 2 0 0 1 0-2.8 2 2 0 0 1 2.8 0L12 9.2l6.3-6.3a2 2 0 0 1 2.8 0c.8.8.8 2 0 2.8L14.8 12l6.3 6.3z"/></svg>    </button></div><!-- END of Symfony Web Debug Toolbar --></div><script nonce="38f37e017fe2ecfc392f22d68898fc3c">/*<![CDATA[*/    if (typeof Sfjs === 'undefined' || typeof Sfjs.loadToolbar === 'undefined') {    Sfjs = (function() {        "use strict";        if ('classList' in document.documentElement) {            var hasClass = function (el, cssClass) { return el.classList.contains(cssClass); };            var removeClass = function(el, cssClass) { el.classList.remove(cssClass); };            var addClass = function(el, cssClass) { el.classList.add(cssClass); };            var toggleClass = function(el, cssClass) { el.classList.toggle(cssClass); };        } else {            var hasClass = function (el, cssClass) { return el.className.match(new RegExp('\\b' + cssClass + '\\b')); };            var removeClass = function(el, cssClass) { el.className = el.className.replace(new RegExp('\\b' + cssClass + '\\b'), ' '); };            var addClass = function(el, cssClass) { if (!hasClass(el, cssClass)) { el.className += " " + cssClass; } };            var toggleClass = function(el, cssClass) { hasClass(el, cssClass) ? removeClass(el, cssClass) : addClass(el, cssClass); };        }        var noop = function() {};        var profilerStorageKey = 'symfony/profiler/'; 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           options = options || {};            options.retry = options.retry || false;            tries = tries || 1;            /* this delays for 125, 375, 625, 875, and 1000, ... */            var delay = tries < 5 ? (tries - 0.5) * 250 : 1000;            xhr.open(options.method || 'GET', url, true);            xhr.setRequestHeader('X-Requested-With', 'XMLHttpRequest');            xhr.onreadystatechange = function(state) {                if (4 !== xhr.readyState) {                    return null;                }                if (xhr.status == 404 && options.retry && !options.stop) {                    setTimeout(function() {                        if (options.stop) {                            return;                        }                        request(url, onSuccess, onError, payload, options, tries + 1);                    }, delay);                    return null;                }                if (200 === xhr.status) {                    (onSuccess || noop)(xhr);                } else {                    (onError || noop)(xhr);                }            };            if (options.onSend) {                options.onSend(tries);            }            xhr.send(payload || '');        };        var getPreference = function(name) {            if (!window.localStorage) {                return null;            }            return localStorage.getItem(profilerStorageKey + name);        };        var setPreference = function(name, value) {            if (!window.localStorage) {                return null;            }            localStorage.setItem(profilerStorageKey + name, value);        };        var requestStack = [];        var extractHeaders = function(xhr, stackElement) {            /* Here we avoid to call xhr.getResponseHeader in order to */            /* prevent polluting the console with CORS security errors */            var allHeaders = xhr.getAllResponseHeaders();            var ret;            if (ret = allHeaders.match(/^x-debug-token:\s+(.*)$/im)) {                stackElement.profile = ret[1];            }            if (ret = allHeaders.match(/^x-debug-token-link:\s+(.*)$/im)) {                stackElement.profilerUrl = ret[1];            }            if (ret = allHeaders.match(/^Symfony-Debug-Toolbar-Replace:\s+(.*)$/im)) {                stackElement.toolbarReplaceFinished = false;                stackElement.toolbarReplace = '1' === ret[1];            }        };        var successStreak = 4;        var pendingRequests = 0;        var renderAjaxRequests = function() {            var requestCounter = document.querySelector('.sf-toolbar-ajax-request-counter');            if (!requestCounter) {                return;            }            requestCounter.textContent = requestStack.length;            var infoSpan = document.querySelector(".sf-toolbar-ajax-info");            if (infoSpan) {                infoSpan.textContent = requestStack.length + ' AJAX request' + (requestStack.length !== 1 ? 's' : '');            }            var ajaxToolbarPanel = document.querySelector('.sf-toolbar-block-ajax');            if (requestStack.length) {                ajaxToolbarPanel.style.display = 'block';            } else {                ajaxToolbarPanel.style.display = 'none';            }            if (pendingRequests > 0) {                addClass(ajaxToolbarPanel, 'sf-ajax-request-loading');            } else if (successStreak < 4) {                addClass(ajaxToolbarPanel, 'sf-toolbar-status-red');                removeClass(ajaxToolbarPanel, 'sf-ajax-request-loading');            } else {                removeClass(ajaxToolbarPanel, 'sf-ajax-request-loading');                removeClass(ajaxToolbarPanel, 'sf-toolbar-status-red');            }        };        var startAjaxRequest = function(index) {            var tbody = document.querySelector('.sf-toolbar-ajax-request-list');            if (!tbody) {                return;            }            var nbOfAjaxRequest = tbody.rows.length; 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           statusCodeCell.appendChild(statusCode);            row.appendChild(statusCodeCell);            var pathCell = document.createElement('td');            pathCell.className = 'sf-ajax-request-url';            if ('GET' === request.method) {                var pathLink = document.createElement('a');                pathLink.setAttribute('href', request.url);                pathLink.textContent = request.url;                pathCell.appendChild(pathLink);            } else {                pathCell.textContent = request.url;            }            pathCell.setAttribute('title', request.url);            row.appendChild(pathCell);            var durationCell = document.createElement('td');            durationCell.className = 'sf-ajax-request-duration';            durationCell.textContent = 'n/a';            row.appendChild(durationCell);            request.liveDurationHandle = setInterval(function() {                durationCell.textContent = (new Date() - request.start) + ' ms';            }, 100); 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                       break;                    }                }            }            pendingRequests--;            var row = request.DOMNode;            /* Unpack the children from the row */            var profilerCell = row.children[1];            var methodCell = row.children[2];            var statusCodeCell = row.children[4];            var statusCodeElem = statusCodeCell.children[0];            var durationCell = row.children[6];            if (request.error) {                row.className = 'sf-ajax-request sf-ajax-request-error';                methodCell.className = 'sf-ajax-request-error';                successStreak = 0;            } else {                row.className = 'sf-ajax-request sf-ajax-request-ok';                successStreak++;            }            if (request.statusCode) {                if (request.statusCode < 300) {                    statusCodeElem.setAttribute('class', 'sf-toolbar-status');                } else if (request.statusCode < 400) {                    statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-yellow'); 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                   var url = arguments[0];                    var params = arguments[1];                    var paramType = Object.prototype.toString.call(arguments[0]);                    if (paramType === '[object Request]') {                        url = arguments[0].url;                        params = {                            method: arguments[0].method,                            credentials: arguments[0].credentials,                            headers: arguments[0].headers,                            mode: arguments[0].mode,                            redirect: arguments[0].redirect                        };                    } else {                        url = String(url);                    }                    if (!url.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) {                        var method = 'GET';                        if (params && params.method !== undefined) {                            method = params.method;                        }                        var stackElement = {                            error: false,                            url: url,                            method: method,                            type: 'fetch',                            start: new Date()                        };                        var idx = requestStack.push(stackElement) - 1;                        promise.then(function (r) {                            stackElement.duration = new Date() - stackElement.start;                            stackElement.error = r.status < 200 || r.status >= 400;                            stackElement.statusCode = r.status;                            stackElement.profile = r.headers.get('x-debug-token');                            stackElement.profilerUrl = r.headers.get('x-debug-token-link');                            stackElement.toolbarReplaceFinished = false;                            stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace');                            finishAjaxRequest(idx);                        }, function (e){                            stackElement.error = true;                            finishAjaxRequest(idx);                        });                        startAjaxRequest(idx);                    }                    return promise; 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                       var idx = requestStack.push(stackElement) - 1;                        this.addEventListener('readystatechange', function() {                            if (self.readyState == 4) {                                stackElement.duration = new Date() - stackElement.start;                                stackElement.error = self.status < 200 || self.status >= 400;                                stackElement.statusCode = self.status;                                extractHeaders(self, stackElement);                                finishAjaxRequest(idx);                            }                        }, false);                        startAjaxRequest(idx);                    }                    proxied.apply(this, Array.prototype.slice.call(arguments));                };            }                return {            hasClass: hasClass,            removeClass: removeClass,            addClass: addClass,            toggleClass: toggleClass,            getPreference: getPreference,            setPreference: setPreference,            addEventListener: addEventListener,            request: request,            renderAjaxRequests: renderAjaxRequests,            getSfwdt: function(token) {                if (!this.sfwdt) {                    this.sfwdt = document.getElementById('sfwdt' + token); 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                           (onSuccess || noop)(xhr, el);                        },                        function(xhr) { (onError || noop)(xhr, el); },                        '',                        options                    );                }                return this;            },            showToolbar: function(token) {                var sfwdt = this.getSfwdt(token);                removeClass(sfwdt, 'sf-display-none');                if (getPreference('toolbar/displayState') == 'none') {                    document.getElementById('sfToolbarMainContent-' + token).style.display = 'none';                    document.getElementById('sfToolbarClearer-' + token).style.display = 'none';                    document.getElementById('sfMiniToolbar-' + token).style.display = 'block';                } else {                    document.getElementById('sfToolbarMainContent-' + token).style.display = 'block';                    document.getElementById('sfToolbarClearer-' + token).style.display = 'block';                    document.getElementById('sfMiniToolbar-' + token).style.display = 'none';                }            },            hideToolbar: function(token) {                var sfwdt = this.getSfwdt(token);                addClass(sfwdt, 'sf-display-none');            },            initToolbar: function(token) {                this.showToolbar(token);                var hideButton = document.getElementById('sfToolbarHideButton-' + token);                var hideButtonSvg = hideButton.querySelector('svg');                hideButtonSvg.setAttribute('aria-hidden', 'true');                hideButtonSvg.setAttribute('focusable', 'false');                addEventListener(hideButton, 'click', function (event) {                    event.preventDefault();                    var p = this.parentNode;                    p.style.display = 'none';                    (p.previousElementSibling || p.previousSibling).style.display = 'none';                    document.getElementById('sfMiniToolbar-' + token).style.display = 'block';                    setPreference('toolbar/displayState', 'none');                });                var showButton = document.getElementById('sfToolbarMiniToggler-' + token);                var showButtonSvg = showButton.querySelector('svg');                showButtonSvg.setAttribute('aria-hidden', 'true');                showButtonSvg.setAttribute('focusable', 'false');                addEventListener(showButton, 'click', function (event) {                    event.preventDefault();                    var elem = this.parentNode;                    if (elem.style.display == 'none') {                        document.getElementById('sfToolbarMainContent-' + token).style.display = 'none';                        document.getElementById('sfToolbarClearer-' + token).style.display = 'none';                        elem.style.display = 'block';                    } else {                        document.getElementById('sfToolbarMainContent-' + token).style.display = 'block';                        document.getElementById('sfToolbarClearer-' + token).style.display = 'block';                        elem.style.display = 'none'                    }                    setPreference('toolbar/displayState', 'block');                });            },            loadToolbar: function(token, newToken) {                var that = this;                var triesCounter = document.getElementById('sfLoadCounter-' + token);                var options = {                    retry: true,                    onSend: function (count) {                        if (count === 3) {                            that.initToolbar(token);                        }                        if (triesCounter) {                            triesCounter.textContent = count;                        }                    },                };                var cancelButton = document.getElementById('sfLoadCancel-' + token);                if (cancelButton) {                    addEventListener(cancelButton, 'click', function (event) {                        event.preventDefault();                        options.stop = true;                        that.hideToolbar(token);                    });                }                newToken = (newToken || token);                this.load(                    'sfwdt' + token,                    'http\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken),                    function(xhr, el) {                        /* Do nothing in the edge case where the toolbar has already been replaced with a new one */                        if (!document.getElementById('sfToolbarMainContent-' + newToken)) {                            return;                        }                        /* Evaluate in global scope scripts embedded inside the toolbar */                        var i, scripts = [].slice.call(el.querySelectorAll('script'));                        for (i = 0; i < scripts.length; ++i) {                            if (scripts[i].firstChild) {                                eval.call({}, scripts[i].firstChild.nodeValue);                            }                        }                        el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none';                        if (el.style.display == 'none') {                            return;                        }                        that.initToolbar(newToken);                        /* Handle toolbar-info position */                        var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block'));                        for (i = 0; i < toolbarBlocks.length; ++i) {                            toolbarBlocks[i].onmouseover = function () {                                var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0];                                var pageWidth = document.body.clientWidth;                                var elementWidth = toolbarInfo.offsetWidth;                                var leftValue = (elementWidth + this.offsetLeft) - pageWidth;                                var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth;                                /* Reset right and left value, useful on window resize */                                toolbarInfo.style.right = ''; 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   }}/***** Error Toolbar *****/.sf-error-toolbar .sf-toolbarreset {    background: #222;    color: #f5f5f5;    font: 13px/36px Arial, sans-serif;    height: 36px;    padding: 0 15px;    text-align: left;}.sf-error-toolbar .sf-toolbarreset svg {    height: auto;}.sf-error-toolbar .sf-toolbarreset a {    color: #99cdd8;    margin-left: 5px;    text-decoration: underline;}.sf-error-toolbar .sf-toolbarreset a:hover {    text-decoration: none;}.sf-error-toolbar .sf-toolbarreset .sf-toolbar-icon {    float: left;    padding: 5px 0;    margin-right: 10px;}.sf-full-stack {    left: 0px;    font-size: 12px;}/***** Media query print: Do not print the Toolbar. *****/@media print {    .sf-toolbar {        display: none !important;    }}</style><script nonce="38f37e017fe2ecfc392f22d68898fc3c">/*<![CDATA[*/    (function () {        Sfjs.loadToolbar('720d6f');    })();/*]]>*/</script>\n
    </body>\n
    </html>\n
    """
  #version: "1.1"
  #statusCode: 200
  #statusText: "OK"
  #charset: "UTF-8"
}
path 
"google-ads/"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
host 
"www.staging.startplatz.de"
referer 
"https://www.staging.startplatz.de/google-ads"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-forwarded-for 
"216.73.216.170"
x-forwarded-host 
"www.staging.startplatz.de"
x-forwarded-port 
"443"
x-forwarded-proto 
"https"
x-forwarded-server 
"c7c6e7953db4"
x-php-ob-level 
"0"
x-real-ip 
"216.73.216.170"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Mon, 29 Dec 2025 15:31:52 GMT"
link 
"<https://www.staging.startplatz.de/?p=53800>; rel=shortlink"
x-debug-token 
"720d6f"
x-powered-by 
"PHP/8.1.33"

Cookies

Request Cookies

No request cookies

Response Cookies

No response cookies

Session 1

Session Metadata

No session metadata

Session Attributes

No session attributes

Session Usage

1 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:44
Show trace 
[
  [
    "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 44
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AccessListener.php"
    "line" => 87
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/WrappedLazyListener.php"
    "line" => 49
    "function" => "authenticate"
    "class" => "Symfony\Component\Security\Http\Firewall\AccessListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AbstractListener.php"
    "line" => 26
    "function" => "authenticate"
    "class" => "Symfony\Bundle\SecurityBundle\Debug\WrappedLazyListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Security/LazyFirewallContext.php"
    "line" => 60
    "function" => "__invoke"
    "class" => "Symfony\Component\Security\Http\Firewall\AbstractListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/TraceableFirewallListener.php"
    "line" => 77
    "function" => "__invoke"
    "class" => "Symfony\Bundle\SecurityBundle\Security\LazyFirewallContext"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall.php"
    "line" => 92
    "function" => "callListeners"
    "class" => "Symfony\Bundle\SecurityBundle\Debug\TraceableFirewallListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 118
    "function" => "onKernelRequest"
    "class" => "Symfony\Component\Security\Http\Firewall"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 230
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 59
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 154
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 75
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php"
    "line" => 202
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/autoload_runtime.php"
    "line" => 35
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/public/index.php"
    "line" => 10
    "args" => [
      "/var/www/html/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
CLOUDINARY_API_KEY 
"187719847589952"
CLOUDINARY_API_SECRET 
"2L0-UBEtXjD-ODU3On8eqJrZPFY"
CLOUDINARY_CLOUDNAME 
"startplatz"
CLOUDINARY_URL 
"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"
OPENAI_API_KEY 
"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"
OPENAI_ORGANIZATION 
"STARTPLATZ"
SESSION_SAVE_PATH 
"%kernel.project_dir%/var/cache/sessions"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
APP_ENV 
"dev"
APP_SECRET 
"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"
CONTENT_LENGTH 
""
CONTENT_TYPE 
""
DATABASE_URL 
"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"
DOCUMENT_ROOT 
"/var/www/html/public"
DOCUMENT_URI 
"/index.php"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
GPG_KEYS 
"528995BFEDFBA7191D46839EF9BA0ADA31CBD89E 39B641343D8C104B2B146DC3F9C39DC0B9698544 F1F692238FBC1666E5A5CCD4199F9DFEF6FFBAFD"
HOME 
"/home/www-data"
HOSTNAME 
"dev"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_HOST 
"www.staging.startplatz.de"
HTTP_REFERER 
"https://www.staging.startplatz.de/google-ads"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_FORWARDED_FOR 
"216.73.216.170"
HTTP_X_FORWARDED_HOST 
"www.staging.startplatz.de"
HTTP_X_FORWARDED_PORT 
"443"
HTTP_X_FORWARDED_PROTO 
"https"
HTTP_X_FORWARDED_SERVER 
"c7c6e7953db4"
HTTP_X_REAL_IP 
"216.73.216.170"
HUBSPOT_API_KEY 
"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"
HUBSPOT_DEFAULT_FORM_GUID 
"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"
HUBSPOT_PORTAL_ID 
"44225308"
HUBSPOT_TRACKING_ID 
"2795177"
MAILER_DSN 
"smtp://STARTPLATZ:md-UPVV0udzlA47hrj9B-LMGQ@smtp.mandrillapp.com:587"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
PHPIZE_DEPS 
"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"
PHP_ASC_URL 
"https://www.php.net/distributions/php-8.1.33.tar.xz.asc"
PHP_CFLAGS 
"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_CPPFLAGS 
"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_INI_DIR 
"/usr/local/etc/php"
PHP_LDFLAGS 
"-Wl,-O1 -pie"
PHP_SELF 
"/index.php"
PHP_SHA256 
"9db83bf4590375562bc1a10b353cccbcf9fcfc56c58b7c8fb814e6865bb928d1"
PHP_URL 
"https://www.php.net/distributions/php-8.1.33.tar.xz"
PHP_VERSION 
"8.1.33"
PWD 
"/var/www/html"
QUERY_STRING 
""
REDIRECT_STATUS 
"200"
REMOTE_ADDR 
"172.22.0.12"
REMOTE_PORT 
"37116"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"http"
REQUEST_TIME 
1767022312
REQUEST_TIME_FLOAT 
1767022312.0616
REQUEST_URI 
"/google-ads/"
SCRIPT_FILENAME 
"/var/www/html/public/index.php"
SCRIPT_NAME 
"/index.php"
SERVER_ADDR 
"172.22.0.7"
SERVER_NAME 
"_"
SERVER_PORT 
"80"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SOFTWARE 
"nginx/1.18.0"
SHLVL 
"1"
STARTPLATZ_BUILDTIME 
"001"
STARTPLATZ_DATABASE_WORDPRESS_HOST 
"startplatz-staging-mysql"
STARTPLATZ_DATABASE_WORDPRESS_NAME 
"startplatz-wordpress"
STARTPLATZ_DATABASE_WORDPRESS_PASSWORD 
"kpp8o9pWYAp2"
STARTPLATZ_DATABASE_WORDPRESS_USER 
"startplatz"
STARTPLATZ_ENVIRONMENT 
"staging.www.staging.startplatz.de"
STARTPLATZ_HOST 
"www.staging.startplatz.de"
SYMFONY_DOTENV_VARS 
"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_API_KEY,OPENAI_ORGANIZATION"
USER 
"www-data"
argc 
0
argv 
[]

Sub Requests 4

DefaultController :: homepageCssAction (token = e33ba0)

Key Value
_controller 
"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::homepageCssAction"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"98f76d"

DefaultController :: menuBootstrap40Action (token = e8cf4c)

Key Value
_controller 
"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuBootstrap40Action"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"484309"
permalink 
"https://www.staging.startplatz.de/google-ads"

DefaultController :: showFutureEventsAction (token = 652b69)

Key Value
_controller 
"App\StartPlatz\Bundle\EventBundle\Controller\DefaultController::showFutureEventsAction"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"e7e9e5"
term 
"#marketing"

DefaultController :: footerBootstrap40Action (token = b86815)

Key Value
_controller 
"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::footerBootstrap40Action"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"8f1aaf"