http://www.staging.startplatz.de/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices/

Method
GET
HTTP Status
200
IP
172.22.0.12
Profiled on
Token
85f6d9

PassthruController :: passthruAction

Request

GET Parameters

No GET parameters

POST Parameters

No POST parameters

Uploaded Files

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Request Attributes

Key Value
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                        <h1 style="line-height: 2em;">Die ultimative Anleitung zum Aufbau eines erfolgreichen Online-Shops: Schritte, Tools und Best Practices</h1>\n
                        <p class="date">17. Mai 2024, 15:01 :: <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a></p>\n
                        <p class="date">Autor: Gastautor</p>\n
                        <p><h2><span style="font-weight: 400;">E-Commerce aufbauen: Die wichtigsten Schritte, Tools und Best Practices zur Erstellung eines Online-Shops im Porträt</span></h2>\n
    <p><span style="font-weight: 400;">Dienstleistungen und Produkte im Internet statt im stationären Handel zu vertreiben, ist einer der großen Trends dieser Zeit. Dies mag zum einen an der hohen Kaufkraft liegen, denn die Reichweite bewegt sich online in völlig anderen Dimensionen. Zum anderen stellt das Online-Business auch für Laien keine Hürde mehr dar. Intelligente Tools machen den globalen Vertrieb auch ohne größere Ressourcen möglich. Dieser Ratgeber stellt vor, wie man sich ohne eine separate Ausbildung ein Business im E-Commerce aufbauen und in wenigen Schritten die gewünschte Zielgruppen-Reichweite erarbeiten kann.</span></p>\n
    <h2><span style="font-weight: 400;">Step by step ein E-Commerce aufbauen: Meilensteine auf einen Blick</span></h2>\n
    <ol>\n
    <li>\n
    <h3><span style="font-weight: 400;"> Business-Nische wählen</span></h3>\n
    </li>\n
    </ol>\n
    <p><span style="font-weight: 400;">Bevor man sich an die Arbeit macht, einen </span><a href="https://de.wix.com/ecommerce/onlineshop-erstellen"><span style="font-weight: 400;">Online-Shop zu erstellen</span></a><span style="font-weight: 400;">, gilt es, eine Entscheidung zur Nische der künftigen Geschäftstätigkeit zu treffen. Grundsätzlich sollte man nicht nur nach eigenen Neigungen ein E-Commerce aufbauen, sondern sich in erster Linie die Märkte und den damit verbundenen Wettbewerb ansehen. Ist man der einzige Anbieter der Nische, kann man sich als Experte in seinem Fachgebiet zementieren. Bei einer starken Konkurrenz scheitern Erfolge nicht selten an nicht ausreichenden Marketing-Aktivitäten. Einen Unterschied können hierbei auch die Optionen B2B und B2C machen. Deshalb gilt beim E-Commerce aufbauen: In einem ersten Schritt die Absatzforschung betreiben und den Markt analysieren.</span></p>\n
    <ol start="2">\n
    <li>\n
    <h3><span style="font-weight: 400;"> Zielgruppe abstecken</span></h3>\n
    </li>\n
    </ol>\n
    <p><span style="font-weight: 400;">Um ein E-Commerce aufzubauen und damit erfolgreich sein zu können, ist das Ansprechen der richtigen Zielgruppe eine essenzielle Voraussetzung.</span></p>\n
    <p><span style="font-weight: 400;">Hierbei können folgende Fragen beantwortet werden:</span></p>\n
    <p><span style="font-weight: 400;">&#8211; Welches Geschlecht soll adressiert werden?</span></p>\n
    <p><span style="font-weight: 400;">&#8211; In welcher Altersspanne bewegt sich die Zielgruppe?</span></p>\n
    <p><span style="font-weight: 400;">&#8211; Hat die Zielgruppe ein hohes, mittleres oder geringes Einkommen?</span></p>\n
    <p><span style="font-weight: 400;">&#8211; Welches Bedürfnis möchte sich die Zielgruppe erfüllen?</span></p>\n
    <p><span style="font-weight: 400;">&#8211; Ist die Zielgruppe auf der Suche nach Experten-Know-how oder Allround-Lösungen?</span></p>\n
    <p><span style="font-weight: 400;">&#8211; Bevorzugt die Zielgruppe Luxusgüter oder steht eine günstige Preisgestaltung im Vordergrund?</span></p>\n
    <ol start="3">\n
    <li>\n
    <h3><span style="font-weight: 400;"> Shop-System definieren</span></h3>\n
    </li>\n
    </ol>\n
    <p><span style="font-weight: 400;">Die Wahl des Shop-Systems entscheidet darüber, wie zufrieden die Kundschaft mit dem Einkaufserlebnis ist. Deshalb sollte man beim E-Commerce aufbauen Faktoren wie intuitive Shop-Handhabung, Übersichtlichkeit, Mobil-Freundlichkeit und Design-Vielfalt konsequent im Blick behalten. Hieraus ergibt sich die viel zitierte Nutzerfreundlichkeit, die sich wiederum bestenfalls als verkaufsfördernd auswirkt. Ausschlaggebend sind weiterhin die für das Shop-System geltenden Sicherheits-Features. Nicht zuletzt sollte die Preisgestaltung für Personen, die ein E-Commerce aufbauen möchten, so günstig sein, dass sich Umsätze in attraktive Gewinne verwandeln.</span></p>\n
    <ol start="4">\n
    <li>\n
    <h3><span style="font-weight: 400;"> Unternehmensname entwerfen und Domain sichern</span></h3>\n
    </li>\n
    </ol>\n
    <p><span style="font-weight: 400;">Wie erfolgreich man ist, wenn man sich ein E-Commerce aufbauen möchte, orientiert sich ebenso an der Markenbildung. Es ist ratsam, einen prägnanten, einprägsamen Unternehmensnamen zu wählen. Er kann in der Online-Shop-Domain auftauchen. Alternativ lässt sich die Domain mit Suchmaschinen relevanten Schlagwörtern bestücken. Um die Umsätze nicht der Konkurrenz zuzuleiten, ist es wichtig, beim Domainkauf ähnliche Schreibweisen, die auf Mitbewerber schließen lassen könnten, zu vermeiden.</span></p>\n
    <ol start="5">\n
    <li>\n
    <h3><span style="font-weight: 400;"> Onlineshop erstellen und Zahlungsmethoden auswählen</span></h3>\n
    </li>\n
    </ol>\n
    <p><span style="font-weight: 400;">Möchte man ein E-Commerce aufbauen, kann man auf praktische Baukasten-Systeme zurückgreifen. Sie geben die Shop-Struktur vor und erfordern bei der Online-Shop-Gestaltung nur wenig Aufwand. Außerdem sind sie so konzipiert, dass sich verschiedene Zahlungsmethoden integrieren lassen. Je breit gefächerter diese ausfallen, desto attraktiver ist der Shop. Und: Je mehr hilfreichen Content der Online-Shop in Form von Ratgebertexten und mehrwertliefernden Informationen bietet, desto besser rankt er in Suchmaschinen.</span></p>\n
    <ol start="6">\n
    <li>\n
    <h3><span style="font-weight: 400;"> Für Rechtssicherheit sorgen</span></h3>\n
    </li>\n
    </ol>\n
    <p><span style="font-weight: 400;">Wer einen E-Commerce aufbauen möchte, benötigt einen Gewerbeschein und muss die Geschäftstätigkeit bei der Finanzverwaltung anmelden. Dem geht die Wahl der Rechtsform &#8211; gegebenenfalls mit Unterstützung durch Steuerberater und/oder Rechtsanwalt &#8211; voraus. Gleichwohl müssen sich alle, die ein E-Commerce aufbauen, um Rechtstexte für den Webshop wie Allgemeine Geschäftsbedingungen, Datenschutzerklärung und Impressum kümmern. Eine transparente Preisauszeichnung ist essenziell, um rechtssicher ein E-Commerce aufbauen zu können.</span></p>\n
    <ol start="7">\n
    <li>\n
    <h3><span style="font-weight: 400;"> Online-Shop publizieren und vermarkten</span></h3>\n
    </li>\n
    </ol>\n
    <p><span style="font-weight: 400;">Der letzte Schritt für alle, die ein E-Commerce aufbauen, ist, den Online-Shop live zu schalten. Anschließend ist er mithilfe strategischer Marketing-Aktivitäten zu bewerben.</span></p>\n
    <h2><span style="font-weight: 400;">Mühelos ein E-Commerce aufbauen: Das richtige Handwerkszeug</span></h2>\n
    <p><span style="font-weight: 400;">Neben den grundlegenden Handlungen, die auszuführen sind, wenn man ein E-Commerce aufbauen möchte, geht es nicht ohne ausgewählte Tools. Sie helfen, die To-dos zu vereinfachen, steigern die Effizienz der unternehmerischen Aktivität und boosten Vermarktungsstrategien.</span></p>\n
    <p><span style="font-weight: 400;">Diese Tools sollten beim E-Commerce aufbauen nicht fehlen:</span></p>\n
    <p><span style="font-weight: 400;">&#8211; Leistungsstarkes Shop-System</span></p>\n
    <p><span style="font-weight: 400;">&#8211; Analyse-Tools zur Webshop-Optimierung für Suchmaschinen</span></p>\n
    <p><span style="font-weight: 400;">&#8211; Software für engmaschiges Absatz-Monitoring</span></p>\n
    <p><span style="font-weight: 400;">&#8211; DSGVO-korrespondierende E-Mail-Marketing-Apps</span></p>\n
    <p><span style="font-weight: 400;">&#8211; Spezialsoftware für Kundenservice</span></p>\n
    <p><span style="font-weight: 400;">&#8211; Kampagnen-Planungstools</span></p>\n
    <p><span style="font-weight: 400;">&#8211; GoBD-konforme Buchhaltungssoftware</span></p>\n
    <h2><span style="font-weight: 400;">Know-how nutzen: Mit bewährten Praktiken E-Commerce aufbauen</span></h2>\n
    <p><span style="font-weight: 400;">Wenn man ein E-Commerce aufbauen und sofort erfolgreich sein möchte, empfiehlt es sich, dem Online-Shop eine persönliche Note zu verleihen. So bleibt er nachhaltig im Gedächtnis verankert. Hochwertige Produktfotos und aussagekräftige Artikelbeschreibungen zeugen davon, dass sich der Shop-Betreiber mit seinem Sortiment ausführlich befasst hat. Dabei lautet die Devise: Die wichtigsten Informationen zuerst! Das &#8222;Cross-Selling&#8220; genannte Verlinken ähnlicher Produkte lenkt den Fokus des Konsumenten auf die Vielfalt der breiten Produktpalette. Weiterhin lassen sich mit Upgrade-Angeboten die Umsätze erhöhen. Eine Mobile Version des Online-Shops und eine Top-Ladegeschwindigkeit sind ebenfalls ausschlaggebend.</span></p>\n
    <h2><span style="font-weight: 400;">Fazit</span></h2>\n
    <p><span style="font-weight: 400;">Ein E-Commerce aufbauen gleicht keinem Hexenwerk: Durchdachte Shop-Systeme stellen den passenden Rahmen. Bei der Shop-Gestaltung erweist sich die Maxime &#8222;Klasse statt Masse&#8220; in vielen Fällen als vorteilhaft.</span></p>\n
    </p>\n
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                       var idx = requestStack.push(stackElement) - 1;                        this.addEventListener('readystatechange', function() {                            if (self.readyState == 4) {                                stackElement.duration = new Date() - stackElement.start;                                stackElement.error = self.status < 200 || self.status >= 400;                                stackElement.statusCode = self.status;                                extractHeaders(self, stackElement);                                finishAjaxRequest(idx);                            }                        }, false);                        startAjaxRequest(idx);                    }                    proxied.apply(this, Array.prototype.slice.call(arguments));                };            }                return {            hasClass: hasClass,            removeClass: removeClass,            addClass: addClass,            toggleClass: toggleClass,            getPreference: getPreference,            setPreference: setPreference,            addEventListener: addEventListener,            request: request,            renderAjaxRequests: renderAjaxRequests,            getSfwdt: function(token) {                if (!this.sfwdt) {                    this.sfwdt = document.getElementById('sfwdt' + token); 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                           (onSuccess || noop)(xhr, el);                        },                        function(xhr) { (onError || noop)(xhr, el); },                        '',                        options                    );                }                return this;            },            showToolbar: function(token) {                var sfwdt = this.getSfwdt(token);                removeClass(sfwdt, 'sf-display-none');                if (getPreference('toolbar/displayState') == 'none') {                    document.getElementById('sfToolbarMainContent-' + token).style.display = 'none';                    document.getElementById('sfToolbarClearer-' + token).style.display = 'none';                    document.getElementById('sfMiniToolbar-' + token).style.display = 'block';                } else {                    document.getElementById('sfToolbarMainContent-' + token).style.display = 'block';                    document.getElementById('sfToolbarClearer-' + token).style.display = 'block';                    document.getElementById('sfMiniToolbar-' + token).style.display = 'none';                }            },            hideToolbar: function(token) {                var sfwdt = this.getSfwdt(token);                addClass(sfwdt, 'sf-display-none');            },            initToolbar: function(token) {                this.showToolbar(token);                var hideButton = document.getElementById('sfToolbarHideButton-' + token);                var hideButtonSvg = hideButton.querySelector('svg');                hideButtonSvg.setAttribute('aria-hidden', 'true');                hideButtonSvg.setAttribute('focusable', 'false');                addEventListener(hideButton, 'click', function (event) {                    event.preventDefault();                    var p = this.parentNode;                    p.style.display = 'none';                    (p.previousElementSibling || p.previousSibling).style.display = 'none';                    document.getElementById('sfMiniToolbar-' + token).style.display = 'block';                    setPreference('toolbar/displayState', 'none');                });                var showButton = document.getElementById('sfToolbarMiniToggler-' + token);                var showButtonSvg = showButton.querySelector('svg');                showButtonSvg.setAttribute('aria-hidden', 'true');                showButtonSvg.setAttribute('focusable', 'false');                addEventListener(showButton, 'click', function (event) {                    event.preventDefault();                    var elem = this.parentNode;                    if (elem.style.display == 'none') {                        document.getElementById('sfToolbarMainContent-' + token).style.display = 'none';                        document.getElementById('sfToolbarClearer-' + token).style.display = 'none';                        elem.style.display = 'block';                    } else {                        document.getElementById('sfToolbarMainContent-' + token).style.display = 'block';                        document.getElementById('sfToolbarClearer-' + token).style.display = 'block';                        elem.style.display = 'none'                    }                    setPreference('toolbar/displayState', 'block');                });            },            loadToolbar: function(token, newToken) {                var that = this;                var triesCounter = document.getElementById('sfLoadCounter-' + token);                var options = {                    retry: true,                    onSend: function (count) {                        if (count === 3) {                            that.initToolbar(token);                        }                        if (triesCounter) {                            triesCounter.textContent = count;                        }                    },                };                var cancelButton = document.getElementById('sfLoadCancel-' + token);                if (cancelButton) {                    addEventListener(cancelButton, 'click', function (event) {                        event.preventDefault();                        options.stop = true;                        that.hideToolbar(token);                    });                }                newToken = (newToken || token);                this.load(                    'sfwdt' + token,                    'http\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken),                    function(xhr, el) {                        /* Do nothing in the edge case where the toolbar has already been replaced with a new one */                        if (!document.getElementById('sfToolbarMainContent-' + newToken)) {                            return;                        }                        /* Evaluate in global scope scripts embedded inside the toolbar */                        var i, scripts = [].slice.call(el.querySelectorAll('script'));                        for (i = 0; i < scripts.length; ++i) {                            if (scripts[i].firstChild) {                                eval.call({}, scripts[i].firstChild.nodeValue);                            }                        }                        el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none';                        if (el.style.display == 'none') {                            return;                        }                        that.initToolbar(newToken);                        /* Handle toolbar-info position */                        var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block'));                        for (i = 0; i < toolbarBlocks.length; ++i) {                            toolbarBlocks[i].onmouseover = function () {                                var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0];                                var pageWidth = document.body.clientWidth;                                var elementWidth = toolbarInfo.offsetWidth;                                var leftValue = (elementWidth + this.offsetLeft) - pageWidth;                                var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth;                                /* Reset right and left value, useful on window resize */                                toolbarInfo.style.right = '';                                toolbarInfo.style.left = '';                                if (elementWidth > pageWidth) {                                    toolbarInfo.style.left = 0;                                }                                else if (leftValue > 0 && rightValue > 0) {                                    toolbarInfo.style.right = (rightValue * -1) + 'px';                                } else if (leftValue < 0) {                                    toolbarInfo.style.left = 0;                                } else {                                    toolbarInfo.style.right = '0px';                                }                            };                        }                        renderAjaxRequests();                        addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() {                            requestStack = [];                            renderAjaxRequests();                            successStreak = 4;                            document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = '';                        });                        addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) {                            var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info');                            elem.scrollTop = elem.scrollHeight;                        });                        addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) {                            event.preventDefault();                            toggleClass(this.parentNode, 'hover');                        });                        var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info');                        if (null !== dumpInfo) {                            addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () {                                dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px';                            });                            addEventListener(dumpInfo, 'mouseleave', function () {                                dumpInfo.style.minHeight = '';                            });                        }                    },                    function(xhr) {                        if (xhr.status !== 0 && !options.stop) {                            var sfwdt = that.getSfwdt(token);                            sfwdt.innerHTML = '\                                <div class="sf-toolbarreset">\                                    <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\                                    An error occurred while loading the web debug toolbar. <a href="http\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\                                </div>\                            ';                            sfwdt.setAttribute('class', 'sf-toolbar sf-error-toolbar');                        }                    },                    options                );                return this;            },            toggle: function(selector, elOn, elOff) {                var tmp = elOn.style.display,                    el = document.getElementById(selector);                elOn.style.display = elOff.style.display;                elOff.style.display = tmp;                if (el) {                    el.style.display = 'none' === tmp ? 'none' : 'block';                }                return this;            },            createTabs: function() {                var tabGroups = document.querySelectorAll('.sf-tabs:not([data-processed=true])');                /* create the tab navigation for each group of tabs */                for (var i = 0; i < tabGroups.length; i++) {                    var tabs = tabGroups[i].querySelectorAll(':scope > .tab');                    var tabNavigation = document.createElement('ul');                    tabNavigation.className = 'tab-navigation';                    var selectedTabId = 'tab-' + i + '-0'; /* select the first tab by default */                    for (var j = 0; j < tabs.length; j++) {                        var tabId = 'tab-' + i + '-' + j;                        var tabTitle = tabs[j].querySelector('.tab-title').innerHTML;                        var tabNavigationItem = document.createElement('li');                        tabNavigationItem.setAttribute('data-tab-id', tabId);                        if (hasClass(tabs[j], 'active')) { selectedTabId = tabId; }                        if (hasClass(tabs[j], 'disabled')) { addClass(tabNavigationItem, 'disabled'); }                        tabNavigationItem.innerHTML = tabTitle;                        tabNavigation.appendChild(tabNavigationItem);                        var tabContent = tabs[j].querySelector('.tab-content');                        tabContent.parentElement.setAttribute('id', tabId);                    }                    tabGroups[i].insertBefore(tabNavigation, tabGroups[i].firstChild);                    addClass(document.querySelector('[data-tab-id="' + selectedTabId + '"]'), 'active');                }                /* display the active tab and add the 'click' event listeners */                for (i = 0; i < tabGroups.length; i++) {                    tabNavigation = tabGroups[i].querySelectorAll(':scope > .tab-navigation li');                    for (j = 0; j < tabNavigation.length; j++) {                        tabId = tabNavigation[j].getAttribute('data-tab-id');                        document.getElementById(tabId).querySelector('.tab-title').className = 'hidden';                        if (hasClass(tabNavigation[j], 'active')) {                            document.getElementById(tabId).className = 'block';                        } else {                            document.getElementById(tabId).className = 'hidden';                        }                        tabNavigation[j].addEventListener('click', function(e) {                            var activeTab = e.target || e.srcElement;                            /* needed because when the tab contains HTML contents, user can click */                            /* on any of those elements instead of their parent '<li>' element */                            while (activeTab.tagName.toLowerCase() !== 'li') {                                activeTab = activeTab.parentNode;                            }                            /* get the full list of tabs through the parent of the active tab element */                            var tabNavigation = activeTab.parentNode.children;                            for (var k = 0; k < tabNavigation.length; k++) {                                var tabId = tabNavigation[k].getAttribute('data-tab-id');                                document.getElementById(tabId).className = 'hidden';                                removeClass(tabNavigation[k], 'active');                            }                            addClass(activeTab, 'active');                            var activeTabId = activeTab.getAttribute('data-tab-id');                            document.getElementById(activeTabId).className = 'block';                        });                    }                    tabGroups[i].setAttribute('data-processed', 'true');                }            },            createToggles: function() {                var toggles = document.querySelectorAll('.sf-toggle:not([data-processed=true])');                for (var i = 0; i < toggles.length; i++) {                    var elementSelector = toggles[i].getAttribute('data-toggle-selector');                    var element = document.querySelector(elementSelector);                    addClass(element, 'sf-toggle-content');                    if (toggles[i].hasAttribute('data-toggle-initial') && toggles[i].getAttribute('data-toggle-initial') == 'display') {                        addClass(toggles[i], 'sf-toggle-on');                        addClass(element, 'sf-toggle-visible');                    } else {                        addClass(toggles[i], 'sf-toggle-off');                        addClass(element, 'sf-toggle-hidden');                    }                    addEventListener(toggles[i], 'click', function(e) {                        e.preventDefault();                        if ('' !== window.getSelection().toString()) {                            /* Don't do anything on text selection */                            return;                        }                        var toggle = e.target || e.srcElement;                        /* needed because when the toggle contains HTML contents, user can click */                        /* on any of those elements instead of their parent '.sf-toggle' element */                        while (!hasClass(toggle, 'sf-toggle')) {                            toggle = toggle.parentNode;                        }                        var element = document.querySelector(toggle.getAttribute('data-toggle-selector'));                        toggleClass(toggle, 'sf-toggle-on');                        toggleClass(toggle, 'sf-toggle-off');                        toggleClass(element, 'sf-toggle-hidden');                        toggleClass(element, 'sf-toggle-visible');                        /* the toggle doesn't change its contents when clicking on it */                        if (!toggle.hasAttribute('data-toggle-alt-content')) {                            return;                        }                        if (!toggle.hasAttribute('data-toggle-original-content')) {                            toggle.setAttribute('data-toggle-original-content', toggle.innerHTML);                        }                        var currentContent = toggle.innerHTML;                        var originalContent = toggle.getAttribute('data-toggle-original-content');                        var altContent = toggle.getAttribute('data-toggle-alt-content');                        toggle.innerHTML = currentContent !== altContent ? altContent : originalContent;                    });                    /* Prevents from disallowing clicks on links inside toggles */                    var toggleLinks = toggles[i].querySelectorAll('a');                    for (var j = 0; j < toggleLinks.length; j++) {                        addEventListener(toggleLinks[j], 'click', function(e) {                            e.stopPropagation();                        });                    }                    /* Prevents from disallowing clicks on "copy to clipboard" elements inside toggles */                    var copyToClipboardElements = toggles[i].querySelectorAll('span[data-clipboard-text]');                    for (var k = 0; k < copyToClipboardElements.length; k++) {                        addEventListener(copyToClipboardElements[k], 'click', function(e) {                            e.stopPropagation();                        });                    }                    toggles[i].setAttribute('data-processed', 'true');                }            },            initializeLogsTable: function() {                Sfjs.updateLogsTable();                document.querySelectorAll('.log-filter input').forEach((input) => {                    input.addEventListener('change', () => { Sfjs.updateLogsTable(); });                });                document.querySelectorAll('.filter-select-all-or-none button').forEach((link) => {                    link.addEventListener('click', () => {                        const selectAll = link.classList.contains('select-all');                        link.closest('.log-filter-content').querySelectorAll('input').forEach((input) => {                            input.checked = selectAll;                        });                        Sfjs.updateLogsTable();                    });                });                document.body.addEventListener('click', (event) => {                    document.querySelectorAll('details.log-filter').forEach((filterElement) => {                        if (!filterElement.contains(event.target) && filterElement.open) {                            filterElement.open = false;                        }                    });                });            },            updateLogsTable: function() {                const selectedType = document.querySelector('#log-filter-type input:checked').value;                const priorities = document.querySelectorAll('#log-filter-priority input');                const allPriorities = Array.from(priorities).map((input) => input.value);                const selectedPriorities = Array.from(priorities).filter((input) => input.checked).map((input) => input.value);                const channels = document.querySelectorAll('#log-filter-channel input');                const selectedChannels = Array.from(channels).filter((input) => input.checked).map((input) => input.value);                const logs = document.querySelector('table.logs');                if (null === logs) {                    return;                }                /* hide rows that don't match the current filters */                let numVisibleRows = 0;                logs.querySelectorAll('tbody tr').forEach((row) => {                    if ('all' !== selectedType && selectedType !== row.getAttribute('data-type')) {                        row.style.display = 'none';                        return;                    }                    const priority = row.getAttribute('data-priority');                    if (false === selectedPriorities.includes(priority) && true === allPriorities.includes(priority)) {                        row.style.display = 'none';                        return;                    }                    if ('' !== row.getAttribute('data-channel') && false === selectedChannels.includes(row.getAttribute('data-channel'))) {                        row.style.display = 'none';                        return;                    }                    row.style.display = 'table-row';                    numVisibleRows++;                });                document.querySelector('table.logs').style.display = 0 === numVisibleRows ? 'none' : 'table';                document.querySelector('.no-logs-message').style.display = 0 === numVisibleRows ? 'block' : 'none';                /* update the selected totals of all filters */                document.querySelector('#log-filter-priority .filter-active-num').innerText = (priorities.length === selectedPriorities.length) ? 'All' : selectedPriorities.length;                document.querySelector('#log-filter-channel .filter-active-num').innerText = (channels.length === selectedChannels.length) ? 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   height: 36px;    padding: 0 7px;    overflow: hidden;    text-overflow: ellipsis;}.sf-toolbar-block-request .sf-toolbar-icon {    padding-left: 0;    padding-right: 0;}.sf-toolbar-block .sf-toolbar-icon img,.sf-toolbar-block .sf-toolbar-icon svg {    border-width: 0;    position: relative;    top: 8px;    vertical-align: baseline;}.sf-toolbar-block .sf-toolbar-icon img + span,.sf-toolbar-block .sf-toolbar-icon svg + span {    margin-left: 4px;}.sf-toolbar-block-config .sf-toolbar-icon .sf-toolbar-value {    margin-left: 4px;}.sf-toolbar-block:hover,.sf-toolbar-block.hover {    position: relative;}.sf-toolbar-block:hover .sf-toolbar-icon,.sf-toolbar-block.hover .sf-toolbar-icon {    background-color: #444;    position: relative;    z-index: 10002;}.sf-toolbar-block-ajax.hover .sf-toolbar-info {    z-index: 10001;}.sf-toolbar-block:hover .sf-toolbar-info,.sf-toolbar-block.hover .sf-toolbar-info {    display: block;    padding: 10px;    max-width: 525px;    max-height: 480px;    word-wrap: break-word; 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   font-size: 12px;}.sf-toolbar-status-green .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-yellow .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-red .sf-toolbar-info-piece-additional-detail {    color: #FFF;}@media (min-width: 768px) {    .sf-toolbar-icon .sf-toolbar-label,    .sf-toolbar-icon .sf-toolbar-value {        display: inline;    }    .sf-toolbar-block .sf-toolbar-icon img,    .sf-toolbar-block .sf-toolbar-icon svg {        top: 6px;    }    .sf-toolbar-block-time .sf-toolbar-icon svg,    .sf-toolbar-block-memory .sf-toolbar-icon svg {        display: none;    }    .sf-toolbar-block-time .sf-toolbar-icon svg + span,    .sf-toolbar-block-memory .sf-toolbar-icon svg + span {        margin-left: 0;    }    .sf-toolbar-block .sf-toolbar-icon {        padding: 0 10px;    }    .sf-toolbar-block-time .sf-toolbar-icon {        padding-right: 5px;    }    .sf-toolbar-block-memory .sf-toolbar-icon {        padding-left: 5px;    }    .sf-toolbar-block-request .sf-toolbar-icon {        padding-left: 0;        padding-right: 0;    }    .sf-toolbar-block-request .sf-toolbar-label {        margin-left: 5px;    }    .sf-toolbar-block-request .sf-toolbar-status + svg {        margin-left: 5px;    }    .sf-toolbar-block-request .sf-toolbar-icon svg + .sf-toolbar-label {        margin-left: 0;     }    .sf-toolbar-block-request .sf-toolbar-label + .sf-toolbar-value {        margin-right: 10px;    }    .sf-toolbar-block-request:hover .sf-toolbar-info {        max-width: none;    }    .sf-toolbar-block .sf-toolbar-info-piece b {        font-size: 12px;    }    .sf-toolbar-block .sf-toolbar-info-piece span {        font-size: 13px;    }    .sf-toolbar-block-right {        float: right;        margin-left: 0;        margin-right: 0;    }}@media (min-width: 1024px) {    .sf-toolbar-block .sf-toolbar-info-piece-additional,    .sf-toolbar-block .sf-toolbar-info-piece-additional-detail {        display: inline;    }    .sf-toolbar-block .sf-toolbar-info-piece-additional:empty,    .sf-toolbar-block .sf-toolbar-info-piece-additional-detail:empty {        display: none;    }}/***** Error Toolbar *****/.sf-error-toolbar .sf-toolbarreset {    background: #222;    color: #f5f5f5;    font: 13px/36px Arial, sans-serif;    height: 36px;    padding: 0 15px;    text-align: left;}.sf-error-toolbar .sf-toolbarreset svg {    height: auto;}.sf-error-toolbar .sf-toolbarreset a {    color: #99cdd8;    margin-left: 5px;    text-decoration: underline;}.sf-error-toolbar .sf-toolbarreset a:hover {    text-decoration: none;}.sf-error-toolbar .sf-toolbarreset .sf-toolbar-icon {    float: left;    padding: 5px 0;    margin-right: 10px;}.sf-full-stack {    left: 0px;    font-size: 12px;}/***** Media query print: Do not print the Toolbar. *****/@media print {    .sf-toolbar {        display: none !important;    }}</style><script nonce="e5cd1d126bd13a5d99bad1fca616a607">/*<![CDATA[*/    (function () {        Sfjs.loadToolbar('85f6d9');    })();/*]]>*/</script>\n
    </body>\n
    </html>\n
    """
  #version: "1.1"
  #statusCode: 200
  #statusText: "OK"
  #charset: "UTF-8"
}
path 
"die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices/"

Request Headers

Header Value
accept 
"*/*"
accept-encoding 
"gzip, br, zstd, deflate"
host 
"www.staging.startplatz.de"
referer 
"https://www.staging.startplatz.de/?p=76335"
user-agent 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-forwarded-for 
"216.73.216.170"
x-forwarded-host 
"www.staging.startplatz.de"
x-forwarded-port 
"443"
x-forwarded-proto 
"https"
x-forwarded-server 
"c7c6e7953db4"
x-php-ob-level 
"0"
x-real-ip 
"216.73.216.170"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control 
"no-cache, private"
content-type 
"text/html; charset=UTF-8"
date 
"Mon, 29 Dec 2025 14:30:07 GMT"
link 
"<https://www.staging.startplatz.de/?p=76335>; rel=shortlink"
x-debug-token 
"85f6d9"
x-powered-by 
"PHP/8.1.33"

Cookies

Request Cookies

No request cookies

Response Cookies

No response cookies

Session 1

Session Metadata

No session metadata

Session Attributes

No session attributes

Session Usage

1 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:44
Show trace 
[
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    "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 44
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
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    "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AccessListener.php"
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    "function" => "getToken"
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    "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AbstractListener.php"
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    "function" => "authenticate"
    "class" => "Symfony\Bundle\SecurityBundle\Debug\WrappedLazyListener"
    "type" => "->"
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  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Security/LazyFirewallContext.php"
    "line" => 60
    "function" => "__invoke"
    "class" => "Symfony\Component\Security\Http\Firewall\AbstractListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/TraceableFirewallListener.php"
    "line" => 77
    "function" => "__invoke"
    "class" => "Symfony\Bundle\SecurityBundle\Security\LazyFirewallContext"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall.php"
    "line" => 92
    "function" => "callListeners"
    "class" => "Symfony\Bundle\SecurityBundle\Debug\TraceableFirewallListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 118
    "function" => "onKernelRequest"
    "class" => "Symfony\Component\Security\Http\Firewall"
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  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 230
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 59
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 154
    "function" => "dispatch"
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    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 75
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php"
    "line" => 202
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
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    "function" => "handle"
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    "type" => "->"
  ]
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    "line" => 35
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/public/index.php"
    "line" => 10
    "args" => [
      "/var/www/html/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
CLOUDINARY_API_KEY 
"187719847589952"
CLOUDINARY_API_SECRET 
"2L0-UBEtXjD-ODU3On8eqJrZPFY"
CLOUDINARY_CLOUDNAME 
"startplatz"
CLOUDINARY_URL 
"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"
OPENAI_API_KEY 
"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"
OPENAI_ORGANIZATION 
"STARTPLATZ"
SESSION_SAVE_PATH 
"%kernel.project_dir%/var/cache/sessions"

Defined as regular env variables

Key Value
APP_DEBUG 
"1"
APP_ENV 
"dev"
APP_SECRET 
"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"
CONTENT_LENGTH 
""
CONTENT_TYPE 
""
DATABASE_URL 
"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"
DOCUMENT_ROOT 
"/var/www/html/public"
DOCUMENT_URI 
"/index.php"
FCGI_ROLE 
"RESPONDER"
GATEWAY_INTERFACE 
"CGI/1.1"
GPG_KEYS 
"528995BFEDFBA7191D46839EF9BA0ADA31CBD89E 39B641343D8C104B2B146DC3F9C39DC0B9698544 F1F692238FBC1666E5A5CCD4199F9DFEF6FFBAFD"
HOME 
"/home/www-data"
HOSTNAME 
"dev"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_HOST 
"www.staging.startplatz.de"
HTTP_REFERER 
"https://www.staging.startplatz.de/?p=76335"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_FORWARDED_FOR 
"216.73.216.170"
HTTP_X_FORWARDED_HOST 
"www.staging.startplatz.de"
HTTP_X_FORWARDED_PORT 
"443"
HTTP_X_FORWARDED_PROTO 
"https"
HTTP_X_FORWARDED_SERVER 
"c7c6e7953db4"
HTTP_X_REAL_IP 
"216.73.216.170"
HUBSPOT_API_KEY 
"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"
HUBSPOT_DEFAULT_FORM_GUID 
"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"
HUBSPOT_PORTAL_ID 
"44225308"
HUBSPOT_TRACKING_ID 
"2795177"
MAILER_DSN 
"smtp://STARTPLATZ:md-UPVV0udzlA47hrj9B-LMGQ@smtp.mandrillapp.com:587"
PATH 
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
PHPIZE_DEPS 
"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"
PHP_ASC_URL 
"https://www.php.net/distributions/php-8.1.33.tar.xz.asc"
PHP_CFLAGS 
"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_CPPFLAGS 
"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_INI_DIR 
"/usr/local/etc/php"
PHP_LDFLAGS 
"-Wl,-O1 -pie"
PHP_SELF 
"/index.php"
PHP_SHA256 
"9db83bf4590375562bc1a10b353cccbcf9fcfc56c58b7c8fb814e6865bb928d1"
PHP_URL 
"https://www.php.net/distributions/php-8.1.33.tar.xz"
PHP_VERSION 
"8.1.33"
PWD 
"/var/www/html"
QUERY_STRING 
""
REDIRECT_STATUS 
"200"
REMOTE_ADDR 
"172.22.0.12"
REMOTE_PORT 
"35354"
REQUEST_METHOD 
"GET"
REQUEST_SCHEME 
"http"
REQUEST_TIME 
1767018607
REQUEST_TIME_FLOAT 
1767018607.7421
REQUEST_URI 
"/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices/"
SCRIPT_FILENAME 
"/var/www/html/public/index.php"
SCRIPT_NAME 
"/index.php"
SERVER_ADDR 
"172.22.0.7"
SERVER_NAME 
"_"
SERVER_PORT 
"80"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SOFTWARE 
"nginx/1.18.0"
SHLVL 
"1"
STARTPLATZ_BUILDTIME 
"001"
STARTPLATZ_DATABASE_WORDPRESS_HOST 
"startplatz-staging-mysql"
STARTPLATZ_DATABASE_WORDPRESS_NAME 
"startplatz-wordpress"
STARTPLATZ_DATABASE_WORDPRESS_PASSWORD 
"kpp8o9pWYAp2"
STARTPLATZ_DATABASE_WORDPRESS_USER 
"startplatz"
STARTPLATZ_ENVIRONMENT 
"staging.www.staging.startplatz.de"
STARTPLATZ_HOST 
"www.staging.startplatz.de"
SYMFONY_DOTENV_VARS 
"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_API_KEY,OPENAI_ORGANIZATION"
USER 
"www-data"
argc 
0
argv 
[]

Sub Requests 3

DefaultController :: menuAction (token = 037d33)

Key Value
_controller 
"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuAction"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"5e388c"
permalink 
"https://www.staging.startplatz.de/die-ultimative-anleitung-zum-aufbau-eines-erfolgreichen-online-shops-schritte-tools-und-best-practices"

DefaultController :: showNextEventsAction (token = 53f2e6)

Key Value
_controller 
"App\StartPlatz\Bundle\EventBundle\Controller\DefaultController::showNextEventsAction"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"b05327"

DefaultController :: footerAction (token = b9f3bd)

Key Value
_controller 
"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::footerAction"
_format 
"html"
_locale 
"en"
_stopwatch_token 
"0d1703"