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PassthruController :: passthruAction

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Key	Value
_controller	"Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction"
_firewall_context	"security.firewall.map.context.main"
_route	"startplatz_wordpress_passthru"
_route_params	[`"path" => "digital-marketz-tipps-online-handel/"`]
_security_firewall_run	"_security_main"
_stopwatch_token	"5f7f12"
_wordpressResponse	Symfony\Component\HttpFoundation\Response {#2602+headers: Symfony\Component\HttpFoundation\ResponseHeaderBag {#4854 …} #content: """ <!DOCTYPE html>\n <html lang="de">\n <head>\n <meta charset="utf-8">\n <meta name="viewport" content="width=device-width, initial-scale=1">\n \n <link rel="profile" href="http://gmpg.org/xfn/11">\n <link rel="pingback" href="https://www.staging.startplatz.de/xmlrpc.php">\n <!-- third-generation iPad with high-resolution Retina display: -->\n <link rel="apple-touch-icon-precomposed" sizes="144x144" href="https://res.cloudinary.com/startplatz/image/upload/c_lpad,h_144,w_144/v1614775223/logos/STARTPLATZ_Logos/Logo_Laeufer_frei.png">\n <!-- iPhone with high-resolution Retina display: -->\n <link rel="apple-touch-icon-precomposed" sizes="114x114" href="https://res.cloudinary.com/startplatz/image/upload/c_lpad,h_114,w_114/v1614775223/logos/STARTPLATZ_Logos/Logo_Laeufer_frei.png">\n <!-- first- and second-generation iPad: -->\n <link 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unterstützen." />\n \t<meta property="og:locale" content="de_DE" />\n \t<meta property="og:type" content="article" />\n \t<meta property="og:title" content="Digital Marketz: 4 Tipps für einen erfolgreichen Online-Handel" />\n \t<meta property="og:description" content="Die Spezialisten für E-Commerce von Digital Marketz haben 4 Tipps, die dich beim Aufbau und der Positionierung deines Business unterstützen." />\n \t<meta property="og:url" content="https://www.staging.startplatz.de/digital-marketz-tipps-online-handel/" />\n \t<meta property="og:site_name" content="STARTPLATZ" />\n \t<meta property="article:published_time" content="2021-12-21T13:00:25+00:00" />\n \t<meta property="article:modified_time" content="2022-01-14T08:46:13+00:00" />\n \t<meta property="og:image" content="https://www.staging.startplatz.de/wp-content/uploads/2021/12/Digital-Marketz-Teamjpg-scaled-e1640089526791.jpg" />\n \t<meta property="og:image:width" content="2560" />\n \t<meta property="og:image:height" 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Dezember 2021, 14:00 :: <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a> \| <a href="https://www.staging.startplatz.de/category/community/" rel="category tag">Community</a> \| <a href="https://www.staging.startplatz.de/category/corporate-services/" rel="category tag">Corporate Services</a></p>\n <p class="date">Autor: Gastautor</p>\n <p><p><strong>Die digitale und schnelllebige Welt, in der wir uns befinden, bringt zahlreiche Möglichkeiten mit sich, ein Business aufzubauen und zu skalieren. Gerade die Online-Marktplätze wie Amazon, Ebay und Otto eignen sich optimal dafür, den Wunsch vom automatisierten Verkauf sowie der räumlichen und zeitlicher Flexibilität näher zu kommen, den viele Menschen haben. Um als <a href="https://www.startplatz.de/digitaler-startplatz" target="_blank" rel="noopener">Gründer</a> ein erfolgreiches Business aufzubauen, gibt es jedoch einige Dinge, die du beachten solltest. Nimm dir vor der Gründung reichlich Zeit, um deine Ziele zu erarbeiten und einen <a href="https://www.startplatz.de/business-model-canvas-vs-businessplan/" target="_blank" rel="noopener">Plan</a> zu entwickeln, mit dem du dein Business im Online-Handel erfolgreich machen möchtest.</strong></p>\n <p><strong>Die Spezialisten für E-Commerce von <a href="http://www.digital-marketz.de" target="_blank" rel="noopener">Digital Marketz</a> haben heute 4 Tipps für dich zusammengestellt, die dich beim Aufbau und der Positionierung deines Business unterstützen.</strong><br />\n <span id="more-72930"></span></p>\n <h2>Erster Schritt: die Produktrecherche</h2>\n <p> <br />\n Hauptsächlich verantwortlich für deine Verkäufe und damit für deinen Umsatz ist das Produkt, das du auswählst. Die Produktrecherche ist damit einer der wichtigsten Schritte auf dem Weg zu deinem eigenen Business im Online-Handel, den du nicht unterschätzen solltest. Halte einen Grundsatz jederzeit im Hinterkopf: Du kannst deine eigene Marke nur dann langfristig erfolgreich verkaufen, wenn du dich mit deinen Produkten von anderen Produkten auf dem Markt abhebst. Lege daher besonders großen Wert auf die Produktoptimierung und sei kreativ.</p>\n <p>Bei <a href="http://www.digital-marketz.de" target="_blank" rel="noopener">Digital Marketz</a> nutzen wir für die Produktrecherche die Software Helium 10. Helium umfasst über 20 unterschiedliche Tools, die dir individuelle Optimierungsmöglichkeiten bieten – der Fokus liegt dabei auf <a href="https://www.startplatz.de/amazon-fba-erfahrungen/" target="_blank" rel="noopener">Amazon FBA</a>. Die Optionen sind vielseitig: Sie reichen von der Produktrecherche über die Keywordrecherche bis hin zu Follow-Up-Mails.</p>\n <p>Nur in sehr wenigen Fällen ist es sinnvoll, ein Produkt auf dem Markt zu platzieren, das in dieser Form bereits dort angeboten wird. Vielmehr solltest du ein Produkt vermarkten, das deine individuelle Marke widerspiegelt. Damit du dich von deinen Konkurrenten unterscheiden und dein Produkt langfristig an der Spitze der Suchergebnisse positionieren kannst, muss dein Produkt starke USPs (Alleinstellungsmerkmale) besitzen. Es muss sich von denjenigen Produkten, die es bereits auf dem Markt zu kaufen gibt, unterscheiden. Folgende Optionen kannst du dafür nutzen, um ein Alleinstellungsmerkmal zu entwickeln:</p>\n <ul>\n <li>Biete ein schöneres Produktdesign z.B. durch eine einzigartige Produktverpackung an.</li>\n <li>Sorge für ein besseres Produktlisting, z.B. durch Produktfotos und Beschreibungen.</li>\n <li>Erstelle eine Kombination – biete ein Set an, zum Beispiel aus deinem Hauptprodukt und einem günstigeren Zusatzprodukt, das deine Kunden kostenlos erhalten.</li>\n <li>Biete deinen Kunden ein kostenloses E-Book an.</li>\n <li>Verkaufe ein Premium-Produkt, das sich qualitativ deutlich von den Produkten der Konkurrenten abhebt.</li>\n </ul>\n <p>Schon seit 2017 verhelfen wir bei <a href="http://www.digital-marketz.de" target="_blank" rel="noopener">Digital Marketz</a> Gründern und bestehende Unternehmen zu nachhaltigem Erfolg im Online-Handel. Wir begleiten sie von der individuellen Produktauswahl bis hin zur maßgeschneiderten Strategie für die Markteinführung. Wir sorgen dafür, dass alle unsere Teilnehmer stets die Sicherheit haben, ein zuverlässiges Produkt auf den Markt zu bringen und kostenintensive Fehler zu vermeiden.<br />\n  </p>\n <h2>Verkaufe nicht nur Produkte: Brand Building</h2>\n <p> <br />\n Der reine Verkauf von Produkten ist in unserer aktuellen Zeit nicht mehr ausreichend, um langfristig Erfolg im Online-Handel zu erleben. Menschen möchten nicht einfach nur Produkte kaufen, sie möchten eine Marke unterstützen, mit der sie sich identifizieren können. Deine Produkte benötigen ein Gesicht, das Kunden mit deiner Marke verbinden. Erreichen kannst du das durch gezieltes Brand Building: Individualisiere dein Produkt durch dein eigenes Logo und durch eine individuelle Verpackung. Erarbeite zudem einen Slogan, nach dem du dein Marketing ausrichtest und passe alle Maßnahmen individuell an deine Zielgruppe an. Hast du es einmal geschafft, dir mit deiner Marke einen Namen zu machen, ziehst du einen großen Vorteil daraus: deinen Wiedererkennungswert.</p>\n <p>Entscheidest du dich dazu, ein neues Produkt zu verkaufen, ist die Wahrscheinlichkeit, dass bisherige Kunden auch das neue Produkt bei dir kaufen, deutlich höher als ohne gutes Branding. Schließlich kennen sie die Qualität deiner Produkte und deine Marke bereits. Gleichzeitig kannst du mit einer etablierten Marke in der Regel deutlich höhere Preise aufrufen als mit einer unbekannten Marke – ein bekanntes Branding sorgt dafür, dass deine Kunden ihren sozialen Status durch deine Produkte festigen oder erhöhen können.<br />\n  </p>\n <h3>Die größten Vorteile im Überblick:</h3>\n <p> </p>\n <ul>\n <li>Höhere Gewinnmarge durch höhere Verkaufspreise</li>\n <li>Größere Reichweite durch einen höheren Wiedererkennungswert</li>\n <li>Kundenbindung für eine höhere Kaufkraft</li>\n </ul>\n <p> <br />\n <center><img fetchpriority="high" decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2021/12/Digital-Marketz-Amazon-Produkt-300x298.jpg" alt="Digital Marketz Amazon Produkt" width="300" height="298" /><br />\n  <br />\n In diesem Beispiel der Marke Sleep Good wurde das Produkt sowie die Produktverpackung mit einem individuellen Branding versehen. Zusätzlich überzeugt das Produkt durch ein Set. In diesem Fall wird das Schlafkissen mit einem kuscheligen Spannbezug angeboten, welches <a href="http://www.digital-marketz.de" target="_blank" rel="noopener">Digital Marketz</a> über <a href="https://www.startplatz.de/amazon-fba-erfahrungen/" target="_blank" rel="noopener">Amazon FBA</a> vermarktet.</center></p>\n <h2>Mehr Reichweite: marktplatzübergreifender Verkauf</h2>\n <p> <br />\n Wieso solltest du dich auf einen Marktplatz beschränken, wenn du die Möglichkeit hast, das volle Potenzial auszunutzen? Inzwischen gibt es zahlreiche große Marktplätze, die dir alle die Möglichkeit bieten, im Online-Handel ein erfolgreiches Business aufzubauen. Wir empfehlen, das volle Potenzial dieser Marktplätze auszuschöpfen und langfristig dafür zu sorgen, dass du überall vertreten bist. Zu den größten Marktplätzen gehören Amazon, Ebay, Otto und der Kaufland-Marktplatz. Hier kannst du deine Reichweite deutlich und langfristig erhöhen – du kannst nicht nur deine Umsätze steigern, sondern auch an Markenbekanntheit gewinnen.</p>\n <p>Selbstverständlich musst du nicht direkt von Beginn an auf allen Marktplätzen vertreten sein, um erfolgreich zu sein. Gerade am Anfang ist es sogar sinnvoll, sich zunächst auf einen Marktplatz zu beschränken, um die Grundlagen kennenzulernen und erste wichtige Erfahrungen im Online-Handel zu sammeln. Mit der Zeit ist es jedoch empfehlenswert, sich mit weiteren Marktplätzen auseinanderzusetzen und zu verstehen, was ihren Erfolg ausmacht.<br />\n  </p>\n <h3>Die größten Vorteile im Überblick:</h3>\n <p> </p>\n <ul>\n <li>Höhere Reichweite</li>\n <li>Geringeres Risiko</li>\n <li>Brand Building</li>\n <li>Schnelleres Wachstum</li>\n </ul>\n <p> </p>\n <h2>Werde sichtbar: Gezieltes Marketing</h2>\n <p> <br />\n Um mit dem Verkauf über die verschiedenen Online-Marktplätze erfolgreich zu werden, ist gezieltes Marketing nicht mehr wegzudenken. Gut geplante Werbekampagnen sorgen nicht nur dafür, dass deine Umsätze deutlich erhöht werden können – sie können auch dein organisches Ranking (das Ranking außerhalb der Werbung) unter verschiedenen Suchbegriffen deutlich verbessern. Mit dem großen Themenfeld Marketing solltest du dich demnach in jedem Fall auseinandersetzen. Nur so wird es langfristig möglich sein, auch über die verschiedenen Werbeformate Erfolge generieren zu können. Ein tiefes Verständnis zum Thema Marketing hilft dir zudem dabei, neue Produkte schnell und preiswert auf dem Markt zu etablieren.</p>\n <p>Während es noch vor einigen Jahren problemlos möglich war, als neuer Online-Händler über Marktplätze wie Amazon auch ohne Werbung konstant hohe Umsätze zu erwirtschaften und neue Produkte auf dem Markt zu platzieren, ist das heute nicht mehr so unkompliziert. Höhere Konkurrenz und ein stärkeres Verständnis für digitale Business-Optionen haben dafür gesorgt, dass das Marketing inzwischen fester Bestandteil im Unternehmen jedes Online-Händlers geworden ist.<br />\n  </p>\n <h3>Unser Tipp:</h3>\n <p> <br />\n Wenn du eine Marke beim DPMA (Deutschen Patent und Markenamt) anmeldest und somit auch schützen lässt, stehen dir bei Amazon gleich mehrere zusätzliche Marketingmöglichkeiten gegenüber Sellern ohne eine Markenanmeldung zur Verfügung. Dadurch profitierst du nicht nur von einer höheren Sichtbarkeit in den Suchergebnissen, sondern betreibst nachhaltiges Brand Building. Eine solche Markenregistrierung kostet einmalig zwischen 500 und 600 Euro und kann bequem online erfolgen. Diese Kosten sind in jedem Fall gut investiertes Geld für dein Business.<br />\n  </p>\n <h2>Fazit</h2>\n <p> <br />\n Der Online-Handel ist eine der zukunftsfähigsten Branchen, in denen du dein eigenes Business aufbauen kannst. Der große Vorteil daran: Jeder hat die Möglichkeit, in dieser Branche erfolgreich zu werden – egal, ob du durch ein Studium spezialisiert bist oder einfach ein großes Interesse an der Gründung und am Online-Verkauf mitbringst.</p>\n <p>Das Beste, das du tun kannst, besteht darin, in deine persönliche Entwicklung und in deine Zukunft zu investieren. Stehst du mit deinem Business noch am Anfang und bist in vielen Bereichen noch unsicher, empfehlen wir dir die Zusammenarbeit mit einem persönlichen Mentor – mit jemandem, der bereits das erreicht hat, was auch du erreichen möchtest. So kannst du teure Fehler vermeiden und den Aufbau deines Business im Online-Handel beschleunigen. Achte darauf, dass das Angebot seriös ist, indem du den Anbieter überprüfst und in einem Telefonat die genauen Leistungen hinterfragst.</p>\n <p>Wir von <a href="http://www.digital-marketz.de" target="_blank" rel="noopener">Digital Marketz</a> haben uns darauf spezialisiert und geben dir die Erfahrung mit an die Hand, sodass du von Beginn an ein erfolgreiches Business im Online-Handel aufbauen, teure Fehler vermeiden und dein volles Potenzial ausschöpfen kannst.<br />\n  <br />\n <center><img decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2021/12/Digital-Marketz-Julian-Meyer-1024x775.png" alt="Digital Marketz Julian Meyer" width="600" height="454" /></center></p>\n </p>\n \n \n <script>(function() {\n \twindow.mc4wp = window.mc4wp \|\| {\n \t\tlisteners: [],\n \t\tforms: {\n \t\t\ton: function(evt, cb) {\n \t\t\t\twindow.mc4wp.listeners.push(\n \t\t\t\t\t{\n \t\t\t\t\t\tevent : evt,\n \t\t\t\t\t\tcallback: cb\n \t\t\t\t\t}\n \t\t\t\t);\n \t\t\t}\n \t\t}\n \t}\n })();\n </script><!-- Mailchimp for WordPress v4.10.8 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-1" class="mc4wp-form mc4wp-form-53992 mc4wp-form-styles-builder mc4wp-ajax" method="post" data-id="53992" data-name="Blogartikel" ><div class="mc4wp-form-fields"><p>\r\n \t<label>Jetzt unseren Newsletter abonnieren und keine News aus der Startup-Szene mehr verpassen!</label>\r\n \t<label> \r\n \t\t<input type="email" name="EMAIL" placeholder="Deine E-Mail Adresse" required />\r\n </label>\r\n </p>\r\n <p>\r\n \t<input type="submit" value="Registrieren" />\r\n </p></div><label style="display: none !important;">Wenn du ein Mensch bist, lasse das Feld leer: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1767012384" /><input type="hidden" name="_mc4wp_form_id" value="53992" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-1" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->\n \n <div id="relatedposts">\n <div class="section-header">\n <h2>Ähnliche Beiträge</h2>\n </div>\n <ul> <h3><a href="https://www.staging.startplatz.de/was-bringt-ein-unternehmen-unter-die-top-10-der-einhoerner/">Was bringt ein Unternehmen unter die Top-10 der Einhörner?</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="39" src="https://www.staging.startplatz.de/wp-content/uploads/2024/09/Titelbild-Blogbeitrag-23-pdf-80x39.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" /> </div>\n <div class="media-body">\n <p>Der Traum vieler Startups ist es, zu einem erfolgreichen Einhorn-Unternehmen zu werden. Doch was zeichnet diese Unternehmen aus und wie schaffen sie es, eine Marktbewertung von über einer Milliarde US-Dollar zu erreichen? Ein Blick auf die Eigenschaften und Strategien der erfolgreichsten Startup-Gründer zeigt, dass es vor allem auf eine innovative Geschäftsidee, ein starkes Team und […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/digitale-werkzeuge-fuer-finanzielles-wachstum-was-startups-wissen-sollten/">Digitale Werkzeuge für finanzielles Wachstum: Was Startups wissen sollten</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/11/Titelbild-Blogbeitrag-3-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Ausreichend liquide Mittel zur Verfügung zu haben, ist für Start-ups überlebenswichtig. Nicht selten führt vor der Gründung an Finanzierungsgesprächen mit Kreditinstituten kaum ein Weg vorbei. Doch auch dann, wenn die anfänglichen Investitionen stemmbar sind, benötigen junge Geschäftsbetriebe Lösungen, um das finanzielle Wachstum voranzutreiben. Hierbei stehen vor allem Tools digitaler Natur hoch im Kurs. Welche digitalen […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/wie-kommunikation-im-homeoffice-in-mehrsprachig-arbeitenden-startups-effektiv-gemanagt-werden-kann/">Wie Kommunikation im Homeoffice in mehrsprachig arbeitenden Startups effektiv gemanagt werden kann</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/10/1-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Mehrsprachige Teams aufzubauen, die remote und aus dem Homeoffice miteinander arbeiten, kann Vorteile für die Effektivität von Arbeitsprozessen und die Produktivität eines Unternehmens haben. Junge Talente oder erfahrene Profis aus der ganzen Welt können angestellt und eingebunden werden, ohne dass sie erst komplizierte Arbeitsvisa-Antragsverfahren durchlaufen müssen. Außerdem werden sie gesund und motiviert bleiben, wenn sie […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/start-ups-mit-sicherem-tritt-in-die-selbststaendigkeit/">Start Ups – mit sicherem Tritt in die Selbstständigkeit</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/08/1-80x80.jpg" class="media-object img-rounded wp-post-image" alt="Start in ein Selbstständigen Abschnitt" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>  Beruflich neue Wege zu gehen will gut geplant sein. Ist der Businessplan in fachlicher Hinsicht erstellt, beginnt die Suche nach seriösen Kreditgebern. Unterschiedliche Finanzierungsmöglichkeiten und bei Bedarf gemischte Konzepte sorgen für das so wichtige Startkapital und ausreichend Mittel, um die ersten mitunter auftragsschwachen Jahre zu überbrücken.</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/alumni-news-erfolgsgeschichten-aus-unserem-startup-accelerator/">Alumni News: Erfolgsgeschichten aus unserem Startup Accelerator</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/06/ACC-Titelbild-Blogbeitrag-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Wir haben uns mit zwei unserer Alumni Startups aus dem letzten Accelerator Batch zusammengesetzt und uns über die gemeinsame Zeit unterhalten. Die Gründung eines Startups ist eine aufregende und gleichzeitig herausfordernde Reise, bei der die Erfolgschancen nicht immer ermutigend erscheinen. Umso wichtiger ist es, Unterstützung zu erhalten. Wir hatten die Gelegenheit mit Sebastian von AnimalChat […]</p>\n </div>\n </div>\n <hr>\n </ul></div>\n \n \n \n \n <hr class="hr-section">\n \n \n <div class="separator"></div>\n \n <div class="section-header">\n </div>\n <div class="section-header">\n <h2>Kommende Events</h2>\n <div class="btn-group pull-right">\n <button type="button" class="btn btn-gray dropdown-toggle" data-toggle="dropdown">\n Alle anzeigen <span class="caret"></span>\n </button>\n <ul class="dropdown-menu">\n <li><a href="/events?tag=network">Network events</a></li>\n <li><a href="/events?tag=workshop">Workshops</a></li>\n <li><a href="/events?tag=konferenz">Conferences</a></li>\n <li><a href="/events?tag=talk">Talks</a></li>\n <li><a href="/events?tag=pitch">Pitch events</a></li>\n </ul>\n </div>\n </div>\n \n \n <div class="separator quadruple"></div>\n \n </div>\n <div class="col-xs-12 col-md-4 page-aside">\n \n \n \n \n <style>\r\n .single {\r\n padding: 1px 30px 14px;\r\n margin-top: 0px;\r\n background: #525459;\r\n border: 0px solid #f0f0f0; }\r\n .single ul {\r\n margin-bottom: 0; }\r\n .single li a {\r\n color: #ffffff;\r\n font-size: 14px;\r\n font-weight: bold;\r\n text-transform: uppercase;\r\n border-bottom: 1px solid #f0f0f0;\r\n line-height: 32px;\r\n display: block;\r\n text-decoration: none; }\r\n .single li a:hover {\r\n color: #7ab800; }\r\n .single li:last-child a {\r\n border-bottom: 0px; }\r\n </style>\r\n <div class="row">\r\n <div class="single category">\r\n <div class="section-header">\r\n \t\t<center><h2 style="color: #ffffff;">Kategorien</h2></center>\r\n </div>\r\n \t\t<ul class="list-unstyled">\r\n \t\t\t<li><a href="https://www.startplatz.de/blog" title="">Alle Blogbeiträge </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/erfolgsgeschichten/" title="">Erfolgsgeschichten</a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/accelerator/" title="">Accelerator </a></li>\r\n <li><a href="https://www.startplatz.de/category/success-story/" title="">Success Stories </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/community/" title="">Community </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/corporate-services/" title="">Corporate Services </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/rheinland-pitch/" title="">Rheinland-Pitch </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/aktuelle-trends/" title="">Aktuelle Trends </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/veranstaltungen/" title="">Events </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/news/" title="">News </a></li>\r\n \t\t</ul>\r\n </div>\r\n </div>\n \n <div class="separator"></div>\n <div class="section-header">\n <form role="search" method="get" class="search-form" action="https://www.staging.startplatz.de/">\n \t\t\t\t<label>\n \t\t\t\t\t<span class="screen-reader-text">Suche nach:</span>\n \t\t\t\t\t<input type="search" class="search-field" placeholder="Suchen …" value="" name="s" />\n \t\t\t\t</label>\n \t\t\t\t<input type="submit" class="search-submit" value="Suchen" />\n \t\t\t</form></div>\n \n \n \n \n <div class="separator"></div>\n <div class="section-header">\n <h2>Neueste Beiträge</h2>\n </div>\n <div class="tweet">\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2024/10/Titelbild-Blogbeitrag-50-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/8-seo-tipps-und-tricks-fuer-kleine-unternehmen/">8 SEO-Tipps und -Tricks für kleine Unternehmen</a> <br> 14. Oktober </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2024/10/Titelbild-Blogbeitrag-49-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/gesund-bleiben-bei-langen-arbeitstagen-vor-dem-bildschirm/">Gesund bleiben bei langen Arbeitstagen vor dem Bildschirm</a> <br> 14. Oktober </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2024/10/Titelbild-Blogbeitrag-46-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/am-anfang-steht-die-website-der-schluessel-fuer-jedes-startup/">Am Anfang steht die Website: der Schlüssel für jedes Startup</a> <br> 9. Oktober </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2024/10/Titelbild-Blogbeitrag-45-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/hlpy-sammelt-18-millionen-euro-ein-und-expandiert-in-europa/">HLPY sammelt 18 Millionen Euro ein und expandiert in Europa</a> <br> 2. Oktober </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2024/09/Titelbild-Blogbeitrag-44-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/aufbau-eines-starken-gruender-netzwerks-diese-bildungswege-legen-den-grundstein/">Aufbau eines starken Gründer-Netzwerks: Diese Bildungswege legen den Grundstein</a> <br> 30. 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} } else if (0 === url.indexOf('http\u003A\/\/www.staging.startplatz.de')) { path = url.slice(32); } if (!path.match(new RegExp("^\/((index\|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 \|\| self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { if (!this.sfwdt) { this.sfwdt = document.getElementById('sfwdt' + token); 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document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; document.getElementById('sfMiniToolbar-' + token).style.display = 'none'; } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); addClass(sfwdt, 'sf-display-none'); }, initToolbar: function(token) { this.showToolbar(token); var hideButton = document.getElementById('sfToolbarHideButton-' + token); var hideButtonSvg = hideButton.querySelector('svg'); hideButtonSvg.setAttribute('aria-hidden', 'true'); hideButtonSvg.setAttribute('focusable', 'false'); addEventListener(hideButton, 'click', function (event) { event.preventDefault(); var p = this.parentNode; p.style.display = 'none'; (p.previousElementSibling \|\| p.previousSibling).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; setPreference('toolbar/displayState', 'none'); }); var showButton = document.getElementById('sfToolbarMiniToggler-' + token); var showButtonSvg = showButton.querySelector('svg'); showButtonSvg.setAttribute('aria-hidden', 'true'); showButtonSvg.setAttribute('focusable', 'false'); addEventListener(showButton, 'click', function (event) { event.preventDefault(); var elem = this.parentNode; if (elem.style.display == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; elem.style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; elem.style.display = 'none' } setPreference('toolbar/displayState', 'block'); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken \|\| token); this.load( 'sfwdt' + token, 'http\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { / Do nothing in the edge case where the toolbar has already been replaced with a new one / if (!document.getElementById('sfToolbarMainContent-' + newToken)) { return; } / Evaluate in global scope scripts embedded inside the toolbar / var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); / Handle toolbar-info position / var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; / Reset right and left value, useful on window resize / toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="http\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, createTabs: function() { var tabGroups = document.querySelectorAll('.sf-tabs:not([data-processed=true])'); /* create the tab navigation for each group of tabs / for (var i = 0; i < tabGroups.length; i++) { var tabs = tabGroups[i].querySelectorAll(':scope > .tab'); var tabNavigation = document.createElement('ul'); tabNavigation.className = 'tab-navigation'; var selectedTabId = 'tab-' + i + '-0'; / select the first tab by default / for (var j = 0; j < tabs.length; j++) { var tabId = 'tab-' + i + '-' + j; var tabTitle = tabs[j].querySelector('.tab-title').innerHTML; var tabNavigationItem = document.createElement('li'); tabNavigationItem.setAttribute('data-tab-id', tabId); if (hasClass(tabs[j], 'active')) { selectedTabId = tabId; } if (hasClass(tabs[j], 'disabled')) { addClass(tabNavigationItem, 'disabled'); } tabNavigationItem.innerHTML = tabTitle; tabNavigation.appendChild(tabNavigationItem); var tabContent = tabs[j].querySelector('.tab-content'); tabContent.parentElement.setAttribute('id', tabId); } tabGroups[i].insertBefore(tabNavigation, tabGroups[i].firstChild); addClass(document.querySelector('[data-tab-id="' + selectedTabId + '"]'), 'active'); } / display the active tab and add the 'click' event listeners / for (i = 0; i < tabGroups.length; i++) { tabNavigation = tabGroups[i].querySelectorAll(':scope > .tab-navigation li'); for (j = 0; j < tabNavigation.length; j++) { tabId = tabNavigation[j].getAttribute('data-tab-id'); document.getElementById(tabId).querySelector('.tab-title').className = 'hidden'; if (hasClass(tabNavigation[j], 'active')) { document.getElementById(tabId).className = 'block'; } else { document.getElementById(tabId).className = 'hidden'; } tabNavigation[j].addEventListener('click', function(e) { var activeTab = e.target \|\| e.srcElement; / needed because when the tab contains HTML contents, user can click / / on any of those elements instead of their parent '<li>' element / while (activeTab.tagName.toLowerCase() !== 'li') { activeTab = activeTab.parentNode; } / get the full list of tabs through the parent of the active tab element / var tabNavigation = activeTab.parentNode.children; for (var k = 0; k < tabNavigation.length; k++) { var tabId = tabNavigation[k].getAttribute('data-tab-id'); document.getElementById(tabId).className = 'hidden'; removeClass(tabNavigation[k], 'active'); } addClass(activeTab, 'active'); var activeTabId = activeTab.getAttribute('data-tab-id'); document.getElementById(activeTabId).className = 'block'; }); } tabGroups[i].setAttribute('data-processed', 'true'); } }, createToggles: function() { var toggles = document.querySelectorAll('.sf-toggle:not([data-processed=true])'); for (var i = 0; i < toggles.length; i++) { var elementSelector = toggles[i].getAttribute('data-toggle-selector'); var element = document.querySelector(elementSelector); addClass(element, 'sf-toggle-content'); if (toggles[i].hasAttribute('data-toggle-initial') && toggles[i].getAttribute('data-toggle-initial') == 'display') { addClass(toggles[i], 'sf-toggle-on'); addClass(element, 'sf-toggle-visible'); } else { addClass(toggles[i], 'sf-toggle-off'); addClass(element, 'sf-toggle-hidden'); } addEventListener(toggles[i], 'click', function(e) { e.preventDefault(); if ('' !== window.getSelection().toString()) { / Don't do anything on text selection / return; } var toggle = e.target \|\| e.srcElement; / needed because when the toggle contains HTML contents, user can click / / on any of those elements instead of their parent '.sf-toggle' element / while (!hasClass(toggle, 'sf-toggle')) { toggle = toggle.parentNode; } var element = document.querySelector(toggle.getAttribute('data-toggle-selector')); toggleClass(toggle, 'sf-toggle-on'); toggleClass(toggle, 'sf-toggle-off'); toggleClass(element, 'sf-toggle-hidden'); toggleClass(element, 'sf-toggle-visible'); / the toggle doesn't change its contents when clicking on it / if (!toggle.hasAttribute('data-toggle-alt-content')) { return; } if (!toggle.hasAttribute('data-toggle-original-content')) { toggle.setAttribute('data-toggle-original-content', toggle.innerHTML); } var currentContent = toggle.innerHTML; var originalContent = toggle.getAttribute('data-toggle-original-content'); var altContent = toggle.getAttribute('data-toggle-alt-content'); toggle.innerHTML = currentContent !== altContent ? altContent : originalContent; }); / Prevents from disallowing clicks on links inside toggles / var toggleLinks = toggles[i].querySelectorAll('a'); for (var j = 0; j < toggleLinks.length; j++) { addEventListener(toggleLinks[j], 'click', function(e) { e.stopPropagation(); }); } / Prevents from disallowing clicks on "copy to clipboard" elements inside toggles / var copyToClipboardElements = toggles[i].querySelectorAll('span[data-clipboard-text]'); for (var k = 0; k < copyToClipboardElements.length; k++) { addEventListener(copyToClipboardElements[k], 'click', function(e) { e.stopPropagation(); }); } toggles[i].setAttribute('data-processed', 'true'); } }, initializeLogsTable: function() { Sfjs.updateLogsTable(); document.querySelectorAll('.log-filter input').forEach((input) => { input.addEventListener('change', () => { Sfjs.updateLogsTable(); }); }); document.querySelectorAll('.filter-select-all-or-none button').forEach((link) => { link.addEventListener('click', () => { const selectAll = link.classList.contains('select-all'); link.closest('.log-filter-content').querySelectorAll('input').forEach((input) => { input.checked = selectAll; }); Sfjs.updateLogsTable(); }); }); document.body.addEventListener('click', (event) => { document.querySelectorAll('details.log-filter').forEach((filterElement) => { if (!filterElement.contains(event.target) && filterElement.open) { filterElement.open = false; } }); }); }, updateLogsTable: function() { const selectedType = document.querySelector('#log-filter-type input:checked').value; const priorities = document.querySelectorAll('#log-filter-priority input'); const allPriorities = Array.from(priorities).map((input) => input.value); const selectedPriorities = Array.from(priorities).filter((input) => input.checked).map((input) => input.value); const channels = document.querySelectorAll('#log-filter-channel input'); const selectedChannels = Array.from(channels).filter((input) => input.checked).map((input) => input.value); const logs = document.querySelector('table.logs'); if (null === logs) { return; } / hide rows that don't match the current filters / let numVisibleRows = 0; logs.querySelectorAll('tbody tr').forEach((row) => { if ('all' !== selectedType && selectedType !== row.getAttribute('data-type')) { row.style.display = 'none'; return; } const priority = row.getAttribute('data-priority'); if (false === selectedPriorities.includes(priority) && true === allPriorities.includes(priority)) { row.style.display = 'none'; return; } if ('' !== row.getAttribute('data-channel') && false === selectedChannels.includes(row.getAttribute('data-channel'))) { row.style.display = 'none'; return; } row.style.display = 'table-row'; numVisibleRows++; }); document.querySelector('table.logs').style.display = 0 === numVisibleRows ? 'none' : 'table'; document.querySelector('.no-logs-message').style.display = 0 === numVisibleRows ? 'block' : 'none'; / update the selected totals of all filters / document.querySelector('#log-filter-priority .filter-active-num').innerText = (priorities.length === selectedPriorities.length) ? 'All' : selectedPriorities.length; document.querySelector('#log-filter-channel .filter-active-num').innerText = (channels.length === selectedChannels.length) ? 'All' : selectedChannels.length; / update the currently selected "log type" tab / document.querySelectorAll('#log-filter-type li').forEach((tab) => tab.classList.remove('active')); document.querySelector(`#log-filter-type input[value="${selectedType}"]`).parentElement.classList.add('active'); }, }; })(); Sfjs.addEventListener(document, 'DOMContentLoaded', function() { Sfjs.createTabs(); Sfjs.createToggles(); });}/]]>/</script><style nonce="9e252c5b1a18fed7ad985670701a1d55"> .sf-minitoolbar { background-color: #222; border-top-left-radius: 4px; bottom: 0; box-sizing: border-box; display: none; height: 36px; padding: 6px; position: fixed; right: 0; z-index: 99999;}.sf-minitoolbar button { background-color: transparent; padding: 0; border: none;}.sf-minitoolbar svg,.sf-minitoolbar img { max-height: 24px; max-width: 24px; display: inline;}.sf-toolbar-clearer { clear: both; height: 36px;}.sf-display-none { display: none;}.sf-toolbarreset { box-sizing: content-box; vertical-align: baseline; 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font-size: 12px;}.sf-toolbar-block-dump .sf-toolbar-info-piece { display: block;}.sf-toolbar-block-dump .sf-toolbar-info-piece .sf-toolbar-file-line { color: #AAA; margin-left: 4px;}.sf-toolbar-block-dump .sf-toolbar-info img { display: none;}/ Responsive Design /.sf-toolbar-icon .sf-toolbar-label,.sf-toolbar-icon .sf-toolbar-value { display: none;}.sf-toolbar-block-config .sf-toolbar-icon .sf-toolbar-label { display: inline-block;}/ Legacy Design - these styles are maintained to make old panels look a bit better on the new toolbar /.sf-toolbar-block .sf-toolbar-info-piece-additional-detail { color: #AAA; font-size: 12px;}.sf-toolbar-status-green .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-yellow .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-red .sf-toolbar-info-piece-additional-detail { color: #FFF;}@media (min-width: 768px) { .sf-toolbar-icon .sf-toolbar-label, .sf-toolbar-icon .sf-toolbar-value { display: inline; } .sf-toolbar-block .sf-toolbar-icon img, .sf-toolbar-block .sf-toolbar-icon svg { top: 6px; } .sf-toolbar-block-time .sf-toolbar-icon svg, .sf-toolbar-block-memory .sf-toolbar-icon svg { display: none; } .sf-toolbar-block-time .sf-toolbar-icon svg + span, .sf-toolbar-block-memory .sf-toolbar-icon svg + span { margin-left: 0; } .sf-toolbar-block .sf-toolbar-icon { padding: 0 10px; } .sf-toolbar-block-time .sf-toolbar-icon { padding-right: 5px; } .sf-toolbar-block-memory .sf-toolbar-icon { padding-left: 5px; } .sf-toolbar-block-request .sf-toolbar-icon { padding-left: 0; padding-right: 0; } .sf-toolbar-block-request .sf-toolbar-label { margin-left: 5px; } .sf-toolbar-block-request .sf-toolbar-status + svg { margin-left: 5px; } .sf-toolbar-block-request .sf-toolbar-icon svg + .sf-toolbar-label { margin-left: 0; } .sf-toolbar-block-request .sf-toolbar-label + .sf-toolbar-value { margin-right: 10px; } .sf-toolbar-block-request:hover .sf-toolbar-info { max-width: none; } .sf-toolbar-block .sf-toolbar-info-piece b { font-size: 12px; } .sf-toolbar-block .sf-toolbar-info-piece span { font-size: 13px; } .sf-toolbar-block-right { float: right; margin-left: 0; margin-right: 0; }}@media (min-width: 1024px) { .sf-toolbar-block .sf-toolbar-info-piece-additional, .sf-toolbar-block .sf-toolbar-info-piece-additional-detail { display: inline; } .sf-toolbar-block .sf-toolbar-info-piece-additional:empty, .sf-toolbar-block .sf-toolbar-info-piece-additional-detail:empty { display: none; }}/** Error Toolbar */.sf-error-toolbar .sf-toolbarreset { background: #222; color: #f5f5f5; font: 13px/36px Arial, sans-serif; height: 36px; padding: 0 15px; text-align: left;}.sf-error-toolbar .sf-toolbarreset svg { height: auto;}.sf-error-toolbar .sf-toolbarreset a { color: #99cdd8; margin-left: 5px; text-decoration: underline;}.sf-error-toolbar .sf-toolbarreset a:hover { text-decoration: none;}.sf-error-toolbar .sf-toolbarreset .sf-toolbar-icon { float: left; padding: 5px 0; margin-right: 10px;}.sf-full-stack { left: 0px; font-size: 12px;}/* Media query print: Do not print the Toolbar. **/@media print { .sf-toolbar { display: none !important; }}</style><script nonce="bed0272ab8bf8cfd32015560d5503c9d">/<![CDATA[/ (function () { Sfjs.loadToolbar('8bf621'); })();/]]>*/</script>\n </body>\n </html>\n """ #version: "1.1" #statusCode: 200 #statusText: "OK" #charset: "UTF-8"}
path	"digital-marketz-tipps-online-handel/"

Request Headers

Header	Value
accept	"/"
accept-encoding	"gzip, br, zstd, deflate"
host	"www.staging.startplatz.de"
referer	"https://www.staging.startplatz.de/digital-marketz-tipps-online-handel"
user-agent	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-forwarded-for	"216.73.216.170"
x-forwarded-host	"www.staging.startplatz.de"
x-forwarded-port	"443"
x-forwarded-proto	"https"
x-forwarded-server	"c7c6e7953db4"
x-php-ob-level	"0"
x-real-ip	"216.73.216.170"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header	Value
cache-control	"no-cache, private"
content-type	"text/html; charset=UTF-8"
date	"Mon, 29 Dec 2025 12:46:24 GMT"
link	"<https://www.staging.startplatz.de/?p=72930>; rel=shortlink"
x-debug-token	"8bf621"
x-powered-by	"PHP/8.1.33"

Cookies

Request Cookies

No request cookies

Response Cookies

No response cookies

Session 1

Session Metadata

No session metadata

Session Attributes

No session attributes

Session Usage

1 Usages

Stateless check enabled

Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:44 Show trace [[ "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php" "line" => 44 "function" => "getMetadataBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AccessListener.php" "line" => 87 "function" => "getToken" "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/WrappedLazyListener.php" "line" => 49 "function" => "authenticate" "class" => "Symfony\Component\Security\Http\Firewall\AccessListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AbstractListener.php" "line" => 26 "function" => "authenticate" "class" => "Symfony\Bundle\SecurityBundle\Debug\WrappedLazyListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-bundle/Security/LazyFirewallContext.php" "line" => 60 "function" => "__invoke" "class" => "Symfony\Component\Security\Http\Firewall\AbstractListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/TraceableFirewallListener.php" "line" => 77 "function" => "__invoke" "class" => "Symfony\Bundle\SecurityBundle\Security\LazyFirewallContext" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-http/Firewall.php" "line" => 92 "function" => "callListeners" "class" => "Symfony\Bundle\SecurityBundle\Debug\TraceableFirewallListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 118 "function" => "onKernelRequest" "class" => "Symfony\Component\Security\Http\Firewall" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 230 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 59 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 154 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 139 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 75 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php" "line" => 202 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/autoload_runtime.php" "line" => 35 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/html/public/index.php" "line" => 10 "args" => [ "/var/www/html/vendor/autoload_runtime.php" ] "function" => "require_once" ]]

Usage

Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:44

Show trace

[
  [
    "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 44
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AccessListener.php"
    "line" => 87
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/WrappedLazyListener.php"
    "line" => 49
    "function" => "authenticate"
    "class" => "Symfony\Component\Security\Http\Firewall\AccessListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AbstractListener.php"
    "line" => 26
    "function" => "authenticate"
    "class" => "Symfony\Bundle\SecurityBundle\Debug\WrappedLazyListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Security/LazyFirewallContext.php"
    "line" => 60
    "function" => "__invoke"
    "class" => "Symfony\Component\Security\Http\Firewall\AbstractListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/TraceableFirewallListener.php"
    "line" => 77
    "function" => "__invoke"
    "class" => "Symfony\Bundle\SecurityBundle\Security\LazyFirewallContext"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall.php"
    "line" => 92
    "function" => "callListeners"
    "class" => "Symfony\Bundle\SecurityBundle\Debug\TraceableFirewallListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 118
    "function" => "onKernelRequest"
    "class" => "Symfony\Component\Security\Http\Firewall"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 230
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 59
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 154
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 75
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php"
    "line" => 202
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/autoload_runtime.php"
    "line" => 35
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/public/index.php"
    "line" => 10
    "args" => [
      "/var/www/html/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]

Flashes

No flash messages were created.

Server Parameters

Defined in .env

Key	Value
CLOUDINARY_API_KEY	"187719847589952"
CLOUDINARY_API_SECRET	"2L0-UBEtXjD-ODU3On8eqJrZPFY"
CLOUDINARY_CLOUDNAME	"startplatz"
CLOUDINARY_URL	"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"
OPENAI_API_KEY	"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"
OPENAI_ORGANIZATION	"STARTPLATZ"
SESSION_SAVE_PATH	"%kernel.project_dir%/var/cache/sessions"

Defined as regular env variables

Key	Value
APP_DEBUG	"1"
APP_ENV	"dev"
APP_SECRET	"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"
CONTENT_LENGTH	""
CONTENT_TYPE	""
DATABASE_URL	"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"
DOCUMENT_ROOT	"/var/www/html/public"
DOCUMENT_URI	"/index.php"
FCGI_ROLE	"RESPONDER"
GATEWAY_INTERFACE	"CGI/1.1"
GPG_KEYS	"528995BFEDFBA7191D46839EF9BA0ADA31CBD89E 39B641343D8C104B2B146DC3F9C39DC0B9698544 F1F692238FBC1666E5A5CCD4199F9DFEF6FFBAFD"
HOME	"/home/www-data"
HOSTNAME	"dev"
HTTP_ACCEPT	"/"
HTTP_ACCEPT_ENCODING	"gzip, br, zstd, deflate"
HTTP_HOST	"www.staging.startplatz.de"
HTTP_REFERER	"https://www.staging.startplatz.de/digital-marketz-tipps-online-handel"
HTTP_USER_AGENT	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_FORWARDED_FOR	"216.73.216.170"
HTTP_X_FORWARDED_HOST	"www.staging.startplatz.de"
HTTP_X_FORWARDED_PORT	"443"
HTTP_X_FORWARDED_PROTO	"https"
HTTP_X_FORWARDED_SERVER	"c7c6e7953db4"
HTTP_X_REAL_IP	"216.73.216.170"
HUBSPOT_API_KEY	"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"
HUBSPOT_DEFAULT_FORM_GUID	"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"
HUBSPOT_PORTAL_ID	"44225308"
HUBSPOT_TRACKING_ID	"2795177"
MAILER_DSN	"smtp://STARTPLATZ:md-UPVV0udzlA47hrj9B-LMGQ@smtp.mandrillapp.com:587"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
PHPIZE_DEPS	"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"
PHP_ASC_URL	"https://www.php.net/distributions/php-8.1.33.tar.xz.asc"
PHP_CFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_CPPFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_INI_DIR	"/usr/local/etc/php"
PHP_LDFLAGS	"-Wl,-O1 -pie"
PHP_SELF	"/index.php"
PHP_SHA256	"9db83bf4590375562bc1a10b353cccbcf9fcfc56c58b7c8fb814e6865bb928d1"
PHP_URL	"https://www.php.net/distributions/php-8.1.33.tar.xz"
PHP_VERSION	"8.1.33"
PWD	"/var/www/html"
QUERY_STRING	""
REDIRECT_STATUS	"200"
REMOTE_ADDR	"172.22.0.12"
REMOTE_PORT	"54966"
REQUEST_METHOD	"GET"
REQUEST_SCHEME	"http"
REQUEST_TIME	1767012383
REQUEST_TIME_FLOAT	1767012383.9008
REQUEST_URI	"/digital-marketz-tipps-online-handel/"
SCRIPT_FILENAME	"/var/www/html/public/index.php"
SCRIPT_NAME	"/index.php"
SERVER_ADDR	"172.22.0.7"
SERVER_NAME	"_"
SERVER_PORT	"80"
SERVER_PROTOCOL	"HTTP/1.1"
SERVER_SOFTWARE	"nginx/1.18.0"
SHLVL	"1"
STARTPLATZ_BUILDTIME	"001"
STARTPLATZ_DATABASE_WORDPRESS_HOST	"startplatz-staging-mysql"
STARTPLATZ_DATABASE_WORDPRESS_NAME	"startplatz-wordpress"
STARTPLATZ_DATABASE_WORDPRESS_PASSWORD	"kpp8o9pWYAp2"
STARTPLATZ_DATABASE_WORDPRESS_USER	"startplatz"
STARTPLATZ_ENVIRONMENT	"staging.www.staging.startplatz.de"
STARTPLATZ_HOST	"www.staging.startplatz.de"
SYMFONY_DOTENV_VARS	"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_API_KEY,OPENAI_ORGANIZATION"
USER	"www-data"
argc	0
argv	[]

Sub Requests 3

DefaultController :: menuAction (token = 50f58f)

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuAction"
_format	"html"
_locale	"en"
_stopwatch_token	"1c1ac2"
permalink	"https://www.staging.startplatz.de/digital-marketz-tipps-online-handel"

DefaultController :: showNextEventsAction (token = b10b3f)

Key	Value
_controller	"App\StartPlatz\Bundle\EventBundle\Controller\DefaultController::showNextEventsAction"
_format	"html"
_locale	"en"
_stopwatch_token	"7693ef"

DefaultController :: footerAction (token = ce7c8a)

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::footerAction"
_format	"html"
_locale	"en"
_stopwatch_token	"45c465"

Symfony Profiler

http://www.staging.startplatz.de/digital-marketz-tipps-online-handel/

Configuration Settings

Theme

Page Width

PassthruController :: passthruAction

Request

GET Parameters

POST Parameters

Uploaded Files

Request Attributes

Request Headers

Request Content

Response

Response Headers

Cookies

Request Cookies

Response Cookies

Session 1

Session Metadata

Session Attributes

Session Usage

Flashes

Flashes

Server Parameters

Server Parameters

Defined in .env

Defined as regular env variables

Sub Requests 3

DefaultController :: menuAction (token = 50f58f)

DefaultController :: showNextEventsAction (token = b10b3f)

DefaultController :: footerAction (token = ce7c8a)