PassthruController :: passthruAction
Request
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Request Attributes
| Key | Value |
|---|---|
| _controller | "Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction" |
| _firewall_context | "security.firewall.map.context.main" |
| _route | "startplatz_wordpress_passthru" |
| _route_params | [ "path" => "5-wirkungsvolle-strategien-fuer-nachhaltigen-unternehmenserfolg/" ] |
| _security_firewall_run | "_security_main" |
| _stopwatch_token | "3eada2" |
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September 2023, 11:17 :: <a href="https://www.staging.startplatz.de/category/aktuelle-trends/" rel="category tag">Aktuelle Trends</a> | <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a> | <a href="https://www.staging.startplatz.de/category/startups/" rel="category tag">Startups</a> | <a href="https://www.staging.startplatz.de/category/sustainability/" rel="category tag">Sustainability</a></p>\n <p class="date">Autor: lgraef</p>\n <p><p style="font-weight: 400;"><strong>In einer Zeit, in der Märkte von ständiger Veränderung und Unsicherheit geprägt sind, ist der langfristige Erfolg eines Unternehmens längst keine Selbstverständlichkeit mehr. Nur die besten Unternehmen wissen, wie sie sich anpassen und über viele Jahrzehnte hinweg florieren können. Welche Strategien den nachhaltigen Geschäftserfolg sichern, zeigt der folgende Beitrag.</strong><span id="more-75966"></span></p>\n <h2>Wettbewerbsfähigkeit: Grundlage für zukunftsfähige Unternehmen</h2>\n <p style="font-weight: 400;">Damit ein Unternehmen langfristige Erfolge feiern kann, muss es in erster Linie wettbewerbsfähig sein. Es muss also in der Lage sein, sich gegenüber seiner Konkurrenz behaupten zu können. Hier sind einige der Grundvoraussetzungen für eine <strong>ausgeprägte Wettbewerbsfähigkeit</strong>: Ein Unternehmen sollte …</p>\n <ul>\n <li>… eine solide finanzielle Grundlage haben, um einerseits in Wachstum und Innovation investieren zu könnenund andererseits in möglichen Krisenzeiten abgesichert zu sein.</li>\n <li>… dazu imstande sein, hochqualifizierte Arbeitskräfte anzuziehen und langfristig zu halten.</li>\n <li>… ein tiefes Verständnis für die Bedürfnisse seiner Kunden haben und entsprechende Produkte und Dienstleistungen auf den Markt bringen.</li>\n <li>… die Fähigkeit haben, kontinuierlich neue Produkte und Dienstleistungen zu entwickeln.</li>\n </ul>\n <h2>5 entscheidende Strategien für langfristigen Unternehmenserfolg</h2>\n <p style="font-weight: 400;">Langfristiger Unternehmenserfolg kommt nicht von ungefähr. Heute müssen sich Führungskräfte <strong>gezielte Strategien</strong> überlegen, um ihr Unternehmen zukunftsfähig zu machen. Die folgenden Maßnahmen haben sich bewährt.</p>\n <h3>1. Agiles Geschäftsmodell</h3>\n <p style="font-weight: 400;">Ein agiles Geschäftsmodell ist entscheidend für den langfristigen Unternehmenserfolg, da es Unternehmen die Fähigkeit verleiht, sich an eine äußerst schnelllebige und kontinuierlich verändernde Geschäftswelt anzupassen. Agilität ermöglicht Unternehmen, <strong>flexibel und effektiv auf diese Veränderungen zu reagieren</strong>. Gleichzeitig bedeutet das, dass sie in der Lage sind, frühzeitig neue Chancen wahrzunehmen und mögliche Risiken zu minimieren.</p>\n <p style="font-weight: 400;"><strong>Tipp</strong>: Da Marktbedingungen stetigen Veränderungen unterliegen, müssen Unternehmen ihr Geschäftsmodell konstant überwachen. Führungskräfte müssen jederzeit dazu bereit sein, ihre bestehenden Visionen und strategischen Ziele gegebenenfalls abzuändern, um sie an die aktuellen Marktanforderungen anzupassen.</p>\n <p> </p>\n <h3>2. Hohe Markenbekanntheit</h3>\n <p style="font-weight: 400;"><strong>Eine hohe Markenbekanntheit</strong> (auch: <a href="https://blog.hubspot.de/marketing/brand-awareness">Brand Awareness</a>) ist ebenfalls eine wichtige Voraussetzung für nachhaltigen Unternehmenserfolg, da sie vor allem in stark umkämpften Märkten einen entscheidenden Wettbewerbsvorteil bietet. Der Grund: Konsumenten tendieren dazu, Marken, die sie kennen und denen sie vertrauen, zu wählen. Je bekannter und vertrauenswürdiger die Marke daher ist, desto höher ist die Wahrscheinlichkeit für langfristige Kundenbeziehungen.</p>\n <p style="font-weight: 400;">Um die Markenbekanntheit zu fördern, gibt es verschiedene Möglichkeiten. Eine davon ist <strong>der Imagefilm</strong>. Aber was ist ein Imagefilm und wie kann die Markenbekanntheit damit erhöht werden? Kurz gesagt: Unter einem Imagefilm versteht man einen kurzen, prägnanten Film, der ein Unternehmen auf positive Art und Weise porträtiert – so viel zur <a href="https://www.mainfilm.tv/imagefilme/">Definition eines Imagefilms</a>.</p>\n <p style="font-weight: 400;">Die Markenbekanntheit lässt sich mit einem Imagefilm erhöhen, weil dieser die visuelle Identität eines Unternehmens effektiv kommunizieren kann. Logo, Farbpalette, Schriftarten und Designelemente bleiben so in den Köpfen der Zielgruppe besser hängen – die Marke wird also eher wiedererkannt. Zudem hat ein Imagefilm das Potenzial, viral zu gehen und <strong>in den sozialen Medien geteilt zu werden</strong>:</p>\n <p><em><a style="font-weight: 400;" href="https://www.startplatz.de/wp-content/uploads/2023/09/Titelbild-Blogbeitrag-10.jpg"><img fetchpriority="high" decoding="async" class="alignnone wp-image-75979" src="https://www.startplatz.de/wp-content/uploads/2023/09/Titelbild-Blogbeitrag-10-300x146.jpg" alt="" width="892" height="434" srcset="https://www.staging.startplatz.de/wp-content/uploads/2023/09/Titelbild-Blogbeitrag-10-300x146.jpg 300w, https://www.staging.startplatz.de/wp-content/uploads/2023/09/Titelbild-Blogbeitrag-10.jpg 740w" sizes="(max-width: 892px) 100vw, 892px" /></a>Imagefilme werden in verschiedenen sozialen Netzwerken geteilt (©</em><a style="font-weight: 400;" href="https://www.mainfilm.tv/"><em>mainfilm.tv</em></a><em style="font-weight: 400;">).</em></p>\n <p style="font-weight: 400;">Dadurch wird einerseits ein breiteres Publikum angesprochen und andererseits können langfristig mehr Kundenbeziehungen entstehen – die Markenbekanntheit steigt also weiter an.</p>\n <p> </p>\n <h3>3. Hervorragender Kundenservice</h3>\n <p style="font-weight: 400;">Um sich gegenüber ihrer Konkurrenz behaupten und langfristige Erfolge feiern zu können, sollten Unternehmen besonderes Augenmerk auf ihren Kundenservice legen. Denn eine <strong>herausragende Service-Qualität</strong> führt in der Regel zu zufriedenen Kunden, die deshalb dazu tendieren, weiterhin regelmäßige Geschäfte mit dem Unternehmen zu tätigen. Wenn Kunden sich also nicht über den Service beklagen können, sind eine starke Kundenbindung und somit langfristige Umsätze auf jeden Fall realistisch.</p>\n <p style="font-weight: 400;"><strong>Besonders in herausfordernden Zeiten</strong> ist eine treue Kundenbasis ein erheblicher Wettbewerbsvorteil. Denn trotz finanzieller Herausforderungen müssen Unternehmen nicht zwingend Insolvenz anmelden, wenn sie einen fixen Kundenbestand haben, der nicht so schnell zur Konkurrenz wechselt. Hinzu kommt, dass zufriedene Kunden natürlich auch maßgeblich zur Bildung einer positiven Unternehmensreputation beitragen. Auf diese Weise lassen sich auch <a href="https://karrierebibel.de/neukunden-akquirieren/">Neukunden akquirieren</a>, weil sich ein guter Ruf üblicherweise schnell herumspricht.</p>\n <p> </p>\n <h3>4. Anpassung an die Digitalisierung</h3>\n <p style="font-weight: 400;">Für Unternehmen ist es heute von entscheidender Bedeutung, sich <strong>an die stetig fortschreitende Digitalisierung anzupassen</strong>. Denn wer langfristige Geschäftserfolge feiern möchte, darf sich vor der Digitalisierung nicht verschließen. Ansonsten laufen Unternehmen Gefahr, den Anschluss an ihre Mitbewerber zu verlieren. Führungskräfte müssen u. a. aus diesen Gründen auf dem neuesten Stand der Technik bleiben:</p>\n <ul>\n <li>Wenn ihre Mitbewerber digitale Technologien zu ihrem Vorteil nutzen, sind Unternehmen dazu gezwungen, digitale Maßnahmen zu ergreifen – nur so können sie sich langfristig <strong>gegenüber ihrer Konkurrenz behaupten</strong>.</li>\n <li>Kunden erwarten sich <strong>zunehmend digitale Erlebnisse</strong>. Unternehmen, die online bzw. mobil nicht verfügbar sind oder keinerlei digitale Interaktionen bieten, verlieren immer mehr Kunden. Um also von starkerKundenbindung zu profitieren, kommen Führungskräfte nicht drum herum, sich an die Digitalisierung anzupassen.</li>\n <li>Die Digitalisierung ermöglicht z. B. die Automatisierung von Geschäftsprozessen, was zu <strong>erhöhter Effizienz und Kostensenkungen</strong> führt. Dies ist entscheidend, um auf längere Sicht wettbewerbsfähig zu bleiben.</li>\n </ul>\n <p> </p>\n <h3>5. Langjährige Mitarbeiter</h3>\n <p style="font-weight: 400;"><strong>Langjährige Mitarbeiter</strong> zählen zu den wichtigsten Ressourcen eines Unternehmens. Schließlich bringen diese eine Fülle von Erfahrungen und Fachkenntnissen mit ein, die für reibungslose Arbeitsprozesse unerlässlich sind. Sie kennen die internen Abläufe, die Unternehmenskultur und die Kundenbeziehungen, was dazu beiträgt, den Unternehmenserfolg lange zu sichern.</p>\n <p style="font-weight: 400;">Unternehmen sollten einerseits alles daran setzen, sich als attraktive Arbeitgeber zu positionieren, um hochqualifizierte Mitarbeiter zu akquirieren. Andererseits müssen sie um <strong>eine langfristige Mitarbeiterbindung</strong>bemüht sein, um und erfahrene Arbeitskräfte nicht an ihre Konkurrenz zu verlieren – verschiedene <a href="https://www.startplatz.de/beyond-the-salary-die-bedeutung-von-mitarbeiter-benefits-in-der-startup-kultur/">Mitarbeiter-Benefits</a> können hier helfen.</p>\n <p> </p>\n <h2>Fazit</h2>\n <p style="font-weight: 400;">Zum Abschluss lässt sich festhalten, dass Unternehmen in der heutigen dynamischen Geschäftswelt <strong>konkrete Strategien</strong> brauchen, um langfristige Erfolge feiern zu können. Wer die genannten Maßnahmen ergreift, ist bestimmt über lange Zeit erfolgreich!</p>\n </p>\n \n \n <script>(function() {\n \twindow.mc4wp = window.mc4wp || {\n \t\tlisteners: [],\n \t\tforms: {\n \t\t\ton: function(evt, cb) {\n \t\t\t\twindow.mc4wp.listeners.push(\n \t\t\t\t\t{\n \t\t\t\t\t\tevent : evt,\n \t\t\t\t\t\tcallback: cb\n \t\t\t\t\t}\n \t\t\t\t);\n \t\t\t}\n \t\t}\n \t}\n })();\n </script><!-- Mailchimp for WordPress v4.10.8 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-1" class="mc4wp-form mc4wp-form-53992 mc4wp-form-styles-builder mc4wp-ajax" method="post" data-id="53992" data-name="Blogartikel" ><div class="mc4wp-form-fields"><p>\r\n \t<label>Jetzt unseren Newsletter abonnieren und keine News aus der Startup-Szene mehr verpassen!</label>\r\n \t<label> \r\n \t\t<input type="email" name="EMAIL" placeholder="Deine E-Mail Adresse" required />\r\n </label>\r\n </p>\r\n <p>\r\n \t<input type="submit" value="Registrieren" />\r\n </p></div><label style="display: none !important;">Wenn du ein Mensch bist, lasse das Feld leer: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1772226799" /><input type="hidden" name="_mc4wp_form_id" value="53992" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-1" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->\n \n <div id="relatedposts">\n <div class="section-header">\n <h2>Ähnliche Beiträge</h2>\n </div>\n <ul> <h3><a href="https://www.staging.startplatz.de/erfolg-aus-dem-startplatz-wie-hemdlos-unternehmen-mit-massgeschneiderter-mode-begeistert/">Erfolg aus dem STARTPLATZ: Wie hemdlos Unternehmen mit maßgeschneiderter Mode begeistert</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2025/04/Titelbild-Blogbeitrag-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" /> </div>\n <div class="media-body">\n <p>Wir haben uns mit Sinan Yilmaz, dem Founder von hemdlos, einem spannenden Startup aus dem STARTPLATZ Düsseldorf, zusammengesetzt. 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Und sind diese Standards ausreichend, um echte Nachhaltigkeit sicherzustellen?</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/von-der-idee-zum-erfolg-startups-die-den-lifestyle-markt-veraendern/">Von der Idee zum Erfolg: Startups, die den Lifestyle-Markt verändern</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2024/01/Titelbild-Blogbeitrag-15-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>In einer Zeit, die von rasenden technologischen Fortschritten und einer dynamischen Verbraucherlandschaft geprägt ist, entwickeln sich Startups zu Katalysatoren des Wandels, insbesondere im Lifestyle-Markt. Diese innovativen Unternehmen definieren die Art und Weise wie wir leben, arbeiten und spielen, neu. Von Gesundheit und Wellness bis hin zu Mode und Lebensmittel revolutionieren Startups die Lifestyle-Branche mit frischen […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/esg-reporting-fuer-startups-unternehmensdaten-erfassen-im-zeichen-der-nachhaltigkeit/">ESG-Reporting für Startups: Unternehmensdaten erfassen im Zeichen der Nachhaltigkeit</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/09/Titelbild-Blogbeitrag-6-80x80.jpg" class="media-object img-rounded wp-post-image" alt="ESG-Reporting für Startups: Unternehmensdaten erfassen im Zeichen der Nachhaltigkeit" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Seit 2023 sind große Unternehmen mit über 250 Mitarbeitern, mehr als 40 Millionen Euro Umsatz und einer Bilanzsumme von über 20 Millionen Euro verpflichtet, ein ESG-Reporting zu erstellen. Ab 2026 soll es auch für bestimmte kleinere und mittelständische Betriebe zur Pflicht werden. Aber was ist ein ESG-Reporting? Für viele Startups, die gerade erst dabei sind, […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/sustainability-summit-2/">Sustainability Summit #2</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2023/06/Vorlage-Titelbild-Blogbeitrag-6-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Am 14. Juni 2023 fand der Sustainability Summit #2 – Erfolgsfaktor Nachhaltigkeit: neue Wege zur Transformation im STARTPLATZ in Köln statt. Diese exklusive Konferenz widmete sich dem Thema Nachhaltigkeit und Geschäftstransformation. Entscheidungsträger:innen, Expert:innen und Innovator:innen aus verschiedenen Branchen und Disziplinen kamen zusammen, um über die neuesten Trends, Strategien und Technologien zu diskutieren, die Unternehmen bei […]</p>\n </div>\n </div>\n <hr>\n </ul></div>\n \n \n \n \n <hr class="hr-section">\n \n \n <div class="separator"></div>\n \n <div class="section-header">\n </div>\n <div class="section-header">\n <h2>Kommende Events</h2>\n <div class="btn-group pull-right">\n <button type="button" class="btn btn-gray dropdown-toggle" data-toggle="dropdown">\n Alle anzeigen <span class="caret"></span>\n </button>\n <ul class="dropdown-menu">\n <li><a href="/events?tag=network">Network events</a></li>\n <li><a href="/events?tag=workshop">Workshops</a></li>\n <li><a href="/events?tag=konferenz">Conferences</a></li>\n <li><a href="/events?tag=talk">Talks</a></li>\n <li><a href="/events?tag=pitch">Pitch events</a></li>\n </ul>\n </div>\n </div>\n \n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">Female AImpowerment: Vibe Coding</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://cdn.evbuc.com/images/1177415804/2320340747883/1/original.20260212-211452" alt="">\n <div class="date visible-xs">\n <div class="day">02</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">meetup</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">Female AImpowerment: Vibe Coding</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Monday, 02.03.26, 18:30 - 20:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ Köln, Im Mediapark 5, 50670 Köln</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=AI" class="btn btn-sort sort-gray">AI</a> \n <a href="/events?tag=KI" class="btn btn-sort sort-gray">KI</a> \n <a href="/events?tag=VibeCoding" class="btn btn-sort sort-gray">VibeCoding</a> \n <a href="/events?tag=Workshop" class="btn btn-sort sort-gray">Workshop</a> \n <a href="/events?tag=Community" class="btn btn-sort sort-gray">Community</a> \n <a href="/events?tag=External" class="btn btn-sort sort-gray">External</a> \n <a href="/events?tag=FemaleEmpowerment" class="btn btn-sort sort-gray">FemaleEmpowerment</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">Ask und Info - mit Versicherungsexpertinnen der TK - Spezial Thema: Social Pizza</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1693817863/Sprechstunde_Eventbild_clc.png" alt="">\n <div class="date visible-xs">\n <div class="day">04</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">sprechstunde</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">Ask und Info - mit Versicherungsexpertinnen der TK - Spezial Thema: Social Pizza</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Wednesday, 04.03.26, 10:30 - 13:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Speditionstraße 15A, Düsseldorf</li>\n <li><i class="fa fa-bullhorn fa-fw"></i> Kirsten Bahr</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=startplatz" class="btn btn-sort sort-gray">startplatz</a> \n <a href="/events?tag=startup" class="btn btn-sort sort-gray">startup</a> \n <a href="/events?tag=mittelstand" class="btn btn-sort sort-gray">mittelstand</a> \n <a href="/events?tag=digitale-unternehmen" class="btn btn-sort sort-gray">digitale-unternehmen</a> \n <a href="/events?tag=sprechstunde" class="btn btn-sort sort-gray">sprechstunde</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/ki-chaos-masterclass-1-priorisierung/">Use-Case-Priorisierung: Was ist Hype, was bringt ROI?</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/ki-chaos-masterclass-1-priorisierung/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/c_fill,w_1000,h_800,q_auto,f_auto/v1769159840/events/2026/ki-chaos-zum-system-webinar.jpg" alt="">\n <div class="date visible-xs">\n <div class="day">04</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">ai-friday</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/ki-chaos-masterclass-1-priorisierung/">Use-Case-Priorisierung: Was ist Hype, was bringt ROI?</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Wednesday, 04.03.26, 16:00 - 17:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Im Mediapark 5, 50670 Köln</li>\n <li><i class="fa fa-bullhorn fa-fw"></i> Jason Lau-Christen & Andreas Spannagel</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=ki" class="btn btn-sort sort-gray">ki</a> \n <a href="/events?tag=ki-strategie" class="btn btn-sort sort-gray">ki-strategie</a> \n <a href="/events?tag=management" class="btn btn-sort sort-gray">management</a> \n <a href="/events?tag=masterclass" class="btn btn-sort sort-gray">masterclass</a> \n <a href="/events?tag=entscheider" class="btn btn-sort sort-gray">entscheider</a> \n <a href="/events?tag=priorisierung" class="btn btn-sort sort-gray">priorisierung</a> \n <a href="/events?tag=roi" class="btn btn-sort sort-gray">roi</a> \n <a href="/events?tag=online" class="btn btn-sort sort-gray">online</a> \n <a href="/events?tag=startplatz-ai-hub" class="btn btn-sort sort-gray">startplatz-ai-hub</a> \n <a href="/events?tag=jason-lau-christen" class="btn btn-sort sort-gray">jason-lau-christen</a> \n <a href="/events?tag=andreas-spannagel" class="btn btn-sort sort-gray">andreas-spannagel</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/ki-chaos-masterclass-1-priorisierung/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/ki-chaos-masterclass-1-priorisierung/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n <div class="separator quadruple"></div>\n \n </div>\n <div class="col-xs-12 col-md-4 page-aside">\n \n \n \n \n <style>\r\n .single {\r\n padding: 1px 30px 14px;\r\n margin-top: 0px;\r\n background: #525459;\r\n border: 0px solid #f0f0f0; }\r\n .single ul {\r\n margin-bottom: 0; }\r\n .single li a {\r\n color: #ffffff;\r\n font-size: 14px;\r\n font-weight: bold;\r\n text-transform: uppercase;\r\n border-bottom: 1px solid #f0f0f0;\r\n line-height: 32px;\r\n display: block;\r\n text-decoration: none; }\r\n .single li a:hover {\r\n color: #7ab800; }\r\n .single li:last-child a {\r\n border-bottom: 0px; }\r\n </style>\r\n <div class="row">\r\n <div class="single category">\r\n <div class="section-header">\r\n \t\t<center><h2 style="color: #ffffff;">Kategorien</h2></center>\r\n </div>\r\n \t\t<ul class="list-unstyled">\r\n \t\t\t<li><a href="https://www.startplatz.de/blog" title="">Alle Blogbeiträge </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/erfolgsgeschichten/" title="">Erfolgsgeschichten</a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/accelerator/" title="">Accelerator </a></li>\r\n <li><a href="https://www.startplatz.de/category/success-story/" title="">Success Stories </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/community/" title="">Community </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/corporate-services/" title="">Corporate Services </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/rheinland-pitch/" title="">Rheinland-Pitch </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/aktuelle-trends/" title="">Aktuelle Trends </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/veranstaltungen/" title="">Events </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/news/" title="">News </a></li>\r\n \t\t</ul>\r\n </div>\r\n </div>\n \n <div class="separator"></div>\n <div class="section-header">\n <form role="search" method="get" class="search-form" action="https://www.staging.startplatz.de/">\n \t\t\t\t<label>\n \t\t\t\t\t<span class="screen-reader-text">Suche nach:</span>\n \t\t\t\t\t<input type="search" class="search-field" placeholder="Suchen …" value="" name="s" />\n \t\t\t\t</label>\n \t\t\t\t<input type="submit" class="search-submit" value="Suchen" />\n \t\t\t</form></div>\n \n \n \n \n <div class="separator"></div>\n <div class="section-header">\n <h2>Neueste Beiträge</h2>\n </div>\n <div class="tweet">\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-49-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/was-schnell-wachsende-startups-von-etablierten-unternehmen-ueber-kundenkommunikation-lernen-koennen/">Was schnell wachsende Startups von etablierten Unternehmen über Kundenkommunikation lernen können</a> <br> 24. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-1-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/clawconnrw/">Volles Haus und starke Use Cases: Das war die ClawCon NRW im STARTPLATZ Köln</a> <br> 20. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-47-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/digitale-sichtbarkeit-fuer-lausitzer-unternehmen-warum-landing-pages-eine-immer-groessere-bedeutung-zukommt/">Digitale Sichtbarkeit für Lausitzer Unternehmen: Warum Landing Pages eine immer größere Bedeutung zukommt</a> <br> 3. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/01/Titelbild-Blogbeitrag-47-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/desk-sharing-fuer-startups-wie-flexible-arbeitsplatzmodelle-kosten-senken-und-teamkultur-staerken/">Desk Sharing für Startups: Wie flexible Arbeitsplatzmodelle Kosten senken und Teamkultur stärken</a> <br> 13. Januar </div>\n \n </div>\n \n </div>\n \n <div class="banner text-white tarife">\r\n <div class="banner-content">\r\n <h2>Community Membership</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n <h4>\r\n Werde Teil der <b>größten Startup Community im Rheinland\r\n <br><br>\r\n <i>Bereits ab 10 €/Monat!</i></b>\r\n <!--Jetzt 14 Tage kostenlos testen!-->\r\n </h4>\r\n \r\n <a class="btn btn-transparent hover-black" href="/community-membership/">Jetzt informieren!</a>\r\n \r\n </div>\r\n </div>\n \n <div class="banner grunderstipendium_s text-white">\r\n <div class="banner-content">\r\n <h2>Gastbeiträge</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n „Du schreibst interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content auf unserem Blog präsentieren? \r\n <a class="btn btn-transparent" href="mailto:marketing@startplatz.de?subject=Gastbeitrag%20STARTPLATZ">Kontaktiere uns!</a>\r\n \r\n </div>\r\n </div>\n \n \n <div class="banner bg-white">\n <div 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} if (request.profilerUrl) { profilerCell.textContent = ''; var profilerLink = document.createElement('a'); profilerLink.setAttribute('href', request.profilerUrl); profilerLink.textContent = request.profile; profilerCell.appendChild(profilerLink); } renderAjaxRequests(); }; if (window.fetch && window.fetch.polyfill === undefined) { var oldFetch = window.fetch; window.fetch = function () { var promise = oldFetch.apply(this, arguments); var url = arguments[0]; var params = arguments[1]; var paramType = Object.prototype.toString.call(arguments[0]); if (paramType === '[object Request]') { url = arguments[0].url; params = { method: arguments[0].method, credentials: arguments[0].credentials, headers: arguments[0].headers, mode: arguments[0].mode, redirect: arguments[0].redirect }; } else { url = String(url); } if (!url.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var method = 'GET'; if (params && params.method !== undefined) { method = params.method; } var stackElement = { error: false, url: url, method: method, type: 'fetch', start: new Date() }; var idx = requestStack.push(stackElement) - 1; promise.then(function (r) { stackElement.duration = new Date() - stackElement.start; stackElement.error = r.status < 200 || r.status >= 400; stackElement.statusCode = r.status; stackElement.profile = r.headers.get('x-debug-token'); stackElement.profilerUrl = r.headers.get('x-debug-token-link'); stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace'); finishAjaxRequest(idx); }, function (e){ stackElement.error = true; finishAjaxRequest(idx); }); startAjaxRequest(idx); } return promise; }; } if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) { var proxied = XMLHttpRequest.prototype.open; XMLHttpRequest.prototype.open = function(method, url, async, user, pass) { var self = this; /* prevent logging AJAX calls to static and inline files, like templates */ var path = url; if (url.slice(0, 1) === '/') { if (0 === url.indexOf('')) { path = url.slice(0); } } else if (0 === url.indexOf('http\u003A\/\/www.staging.startplatz.de')) { path = url.slice(32); } if (!path.match(new RegExp("^\/((index|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 || self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { if (!this.sfwdt) { this.sfwdt = document.getElementById('sfwdt' + token); } return this.sfwdt; }, load: function(selector, url, onSuccess, onError, options) { var el = document.getElementById(selector); if (el && el.getAttribute('data-sfurl') !== url) { request( url, function(xhr) { el.innerHTML = xhr.responseText; el.setAttribute('data-sfurl', url); removeClass(el, 'loading'); var pending = pendingRequests; for (var i = 0; i < requestStack.length; i++) { startAjaxRequest(i); if (requestStack[i].duration) { finishAjaxRequest(i); } } /* Revert the pending state in case there was a start called without a finish above. */ pendingRequests = pending; (onSuccess || noop)(xhr, el); }, function(xhr) { (onError || noop)(xhr, el); }, '', options ); } return this; }, showToolbar: function(token) { var sfwdt = this.getSfwdt(token); removeClass(sfwdt, 'sf-display-none'); if (getPreference('toolbar/displayState') == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; document.getElementById('sfMiniToolbar-' + token).style.display = 'none'; } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); addClass(sfwdt, 'sf-display-none'); }, initToolbar: function(token) { this.showToolbar(token); var hideButton = document.getElementById('sfToolbarHideButton-' + token); var hideButtonSvg = hideButton.querySelector('svg'); hideButtonSvg.setAttribute('aria-hidden', 'true'); hideButtonSvg.setAttribute('focusable', 'false'); addEventListener(hideButton, 'click', function (event) { event.preventDefault(); var p = this.parentNode; p.style.display = 'none'; (p.previousElementSibling || p.previousSibling).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; setPreference('toolbar/displayState', 'none'); }); var showButton = document.getElementById('sfToolbarMiniToggler-' + token); var showButtonSvg = showButton.querySelector('svg'); showButtonSvg.setAttribute('aria-hidden', 'true'); showButtonSvg.setAttribute('focusable', 'false'); addEventListener(showButton, 'click', function (event) { event.preventDefault(); var elem = this.parentNode; if (elem.style.display == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; elem.style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; elem.style.display = 'none' } setPreference('toolbar/displayState', 'block'); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken || token); this.load( 'sfwdt' + token, 'http\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { /* Do nothing in the edge case where the toolbar has already been replaced with a new one */ if (!document.getElementById('sfToolbarMainContent-' + newToken)) { return; } /* Evaluate in global scope scripts embedded inside the toolbar */ var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); /* Handle toolbar-info position */ var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; /* Reset right and left value, useful on window resize */ toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue * -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="http\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, createTabs: function() { var tabGroups = document.querySelectorAll('.sf-tabs:not([data-processed=true])'); /* create the tab navigation for each group of tabs */ for (var i = 0; i < tabGroups.length; i++) { var tabs = tabGroups[i].querySelectorAll(':scope > .tab'); var tabNavigation = document.createElement('ul'); tabNavigation.className = 'tab-navigation'; var selectedTabId = 'tab-' + i + '-0'; /* select the first tab by default */ for (var j = 0; j < tabs.length; j++) { var tabId = 'tab-' + i + '-' + j; var tabTitle = tabs[j].querySelector('.tab-title').innerHTML; var tabNavigationItem = document.createElement('li'); tabNavigationItem.setAttribute('data-tab-id', tabId); if (hasClass(tabs[j], 'active')) { selectedTabId = tabId; } if (hasClass(tabs[j], 'disabled')) { addClass(tabNavigationItem, 'disabled'); } tabNavigationItem.innerHTML = tabTitle; tabNavigation.appendChild(tabNavigationItem); var tabContent = tabs[j].querySelector('.tab-content'); tabContent.parentElement.setAttribute('id', tabId); } tabGroups[i].insertBefore(tabNavigation, tabGroups[i].firstChild); addClass(document.querySelector('[data-tab-id="' + selectedTabId + '"]'), 'active'); } /* display the active tab and add the 'click' event listeners */ for (i = 0; i < tabGroups.length; i++) { tabNavigation = tabGroups[i].querySelectorAll(':scope > .tab-navigation li'); for (j = 0; j < tabNavigation.length; j++) { tabId = tabNavigation[j].getAttribute('data-tab-id'); document.getElementById(tabId).querySelector('.tab-title').className = 'hidden'; if (hasClass(tabNavigation[j], 'active')) { document.getElementById(tabId).className = 'block'; } else { document.getElementById(tabId).className = 'hidden'; } tabNavigation[j].addEventListener('click', function(e) { var activeTab = e.target || e.srcElement; /* needed because when the tab contains HTML contents, user can click */ /* on any of those elements instead of their parent '<li>' element */ while (activeTab.tagName.toLowerCase() !== 'li') { activeTab = activeTab.parentNode; } /* get the full list of tabs through the parent of the active tab element */ var tabNavigation = activeTab.parentNode.children; for (var k = 0; k < tabNavigation.length; k++) { var tabId = tabNavigation[k].getAttribute('data-tab-id'); document.getElementById(tabId).className = 'hidden'; removeClass(tabNavigation[k], 'active'); } addClass(activeTab, 'active'); var activeTabId = activeTab.getAttribute('data-tab-id'); document.getElementById(activeTabId).className = 'block'; }); } tabGroups[i].setAttribute('data-processed', 'true'); } }, createToggles: function() { var toggles = document.querySelectorAll('.sf-toggle:not([data-processed=true])'); for (var i = 0; i < toggles.length; i++) { var elementSelector = toggles[i].getAttribute('data-toggle-selector'); var element = document.querySelector(elementSelector); addClass(element, 'sf-toggle-content'); if (toggles[i].hasAttribute('data-toggle-initial') && toggles[i].getAttribute('data-toggle-initial') == 'display') { addClass(toggles[i], 'sf-toggle-on'); addClass(element, 'sf-toggle-visible'); } else { addClass(toggles[i], 'sf-toggle-off'); addClass(element, 'sf-toggle-hidden'); } addEventListener(toggles[i], 'click', function(e) { e.preventDefault(); if ('' !== window.getSelection().toString()) { /* Don't do anything on text selection */ return; } var toggle = e.target || e.srcElement; /* needed because when the toggle contains HTML contents, user can click */ /* on any of those elements instead of their parent '.sf-toggle' element */ while (!hasClass(toggle, 'sf-toggle')) { toggle = toggle.parentNode; } var element = document.querySelector(toggle.getAttribute('data-toggle-selector')); toggleClass(toggle, 'sf-toggle-on'); toggleClass(toggle, 'sf-toggle-off'); toggleClass(element, 'sf-toggle-hidden'); toggleClass(element, 'sf-toggle-visible'); /* the toggle doesn't change its contents when clicking on it */ if (!toggle.hasAttribute('data-toggle-alt-content')) { return; } if (!toggle.hasAttribute('data-toggle-original-content')) { toggle.setAttribute('data-toggle-original-content', toggle.innerHTML); } var currentContent = toggle.innerHTML; var originalContent = toggle.getAttribute('data-toggle-original-content'); var altContent = toggle.getAttribute('data-toggle-alt-content'); toggle.innerHTML = currentContent !== altContent ? altContent : originalContent; }); /* Prevents from disallowing clicks on links inside toggles */ var toggleLinks = toggles[i].querySelectorAll('a'); for (var j = 0; j < toggleLinks.length; j++) { addEventListener(toggleLinks[j], 'click', function(e) { e.stopPropagation(); }); } /* Prevents from disallowing clicks on "copy to clipboard" elements inside toggles */ var copyToClipboardElements = toggles[i].querySelectorAll('span[data-clipboard-text]'); for (var k = 0; k < copyToClipboardElements.length; k++) { addEventListener(copyToClipboardElements[k], 'click', function(e) { e.stopPropagation(); }); } toggles[i].setAttribute('data-processed', 'true'); } }, initializeLogsTable: function() { Sfjs.updateLogsTable(); document.querySelectorAll('.log-filter input').forEach((input) => { input.addEventListener('change', () => { Sfjs.updateLogsTable(); }); }); document.querySelectorAll('.filter-select-all-or-none button').forEach((link) => { link.addEventListener('click', () => { const selectAll = link.classList.contains('select-all'); link.closest('.log-filter-content').querySelectorAll('input').forEach((input) => { input.checked = selectAll; }); Sfjs.updateLogsTable(); }); }); document.body.addEventListener('click', (event) => { document.querySelectorAll('details.log-filter').forEach((filterElement) => { if (!filterElement.contains(event.target) && filterElement.open) { filterElement.open = false; } }); }); }, updateLogsTable: function() { const selectedType = document.querySelector('#log-filter-type input:checked').value; const priorities = document.querySelectorAll('#log-filter-priority input'); const allPriorities = Array.from(priorities).map((input) => input.value); const selectedPriorities = Array.from(priorities).filter((input) => input.checked).map((input) => input.value); const channels = document.querySelectorAll('#log-filter-channel input'); const selectedChannels = Array.from(channels).filter((input) => input.checked).map((input) => input.value); const logs = document.querySelector('table.logs'); if (null === logs) { return; } /* hide rows that don't match the current filters */ let numVisibleRows = 0; logs.querySelectorAll('tbody tr').forEach((row) => { if ('all' !== selectedType && selectedType !== row.getAttribute('data-type')) { row.style.display = 'none'; return; } const priority = row.getAttribute('data-priority'); if (false === selectedPriorities.includes(priority) && true === allPriorities.includes(priority)) { row.style.display = 'none'; return; } if ('' !== row.getAttribute('data-channel') && false === selectedChannels.includes(row.getAttribute('data-channel'))) { row.style.display = 'none'; return; } row.style.display = 'table-row'; numVisibleRows++; }); document.querySelector('table.logs').style.display = 0 === numVisibleRows ? 'none' : 'table'; document.querySelector('.no-logs-message').style.display = 0 === numVisibleRows ? 'block' : 'none'; /* update the selected totals of all filters */ document.querySelector('#log-filter-priority .filter-active-num').innerText = (priorities.length === selectedPriorities.length) ? 'All' : selectedPriorities.length; document.querySelector('#log-filter-channel .filter-active-num').innerText = (channels.length === selectedChannels.length) ? 'All' : selectedChannels.length; /* update the currently selected "log type" tab */ document.querySelectorAll('#log-filter-type li').forEach((tab) => tab.classList.remove('active')); document.querySelector(`#log-filter-type input[value="${selectedType}"]`).parentElement.classList.add('active'); }, }; })(); Sfjs.addEventListener(document, 'DOMContentLoaded', function() { Sfjs.createTabs(); Sfjs.createToggles(); });}/*]]>*/</script><style nonce="8863bcdf538bda937a9010956a097f7c"> .sf-minitoolbar { background-color: #222; border-top-left-radius: 4px; bottom: 0; box-sizing: border-box; display: none; height: 36px; padding: 6px; position: fixed; right: 0; z-index: 99999;}.sf-minitoolbar button { background-color: transparent; padding: 0; border: none;}.sf-minitoolbar svg,.sf-minitoolbar img { max-height: 24px; max-width: 24px; display: inline;}.sf-toolbar-clearer { clear: both; height: 36px;}.sf-display-none { display: none;}.sf-toolbarreset * { box-sizing: content-box; vertical-align: baseline; 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| host | "www.staging.startplatz.de" |
| referer | "https://www.staging.startplatz.de/?p=75966" |
| user-agent | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
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| cache-control | "no-cache, private" |
| content-type | "text/html; charset=UTF-8" |
| date | "Fri, 27 Feb 2026 21:13:19 GMT" |
| link | "<https://www.staging.startplatz.de/?p=75966>; rel=shortlink" |
| x-debug-token | "a9e1ce" |
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Session 1
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Session Usage
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| Usage |
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Flashes
Flashes
No flash messages were created.
Server Parameters
Server Parameters
Defined in .env
| Key | Value |
|---|---|
| ANTHROPIC_API_KEY | "" |
| CLOUDINARY_API_KEY | "187719847589952" |
| CLOUDINARY_API_SECRET | "2L0-UBEtXjD-ODU3On8eqJrZPFY" |
| CLOUDINARY_CLOUDNAME | "startplatz" |
| CLOUDINARY_URL | "cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz" |
| CRON_API_KEY | "cron_sp_X9kM4nQ7pR2sT6vW8yB1" |
| MONSUM_WEBHOOK_PASSWORD_CGN | "" |
| MONSUM_WEBHOOK_PASSWORD_DUS | "" |
| MONSUM_WEBHOOK_PASSWORD_TESTPLATZ | "" |
| MONSUM_WEBHOOK_USER_CGN | "" |
| MONSUM_WEBHOOK_USER_DUS | "" |
| MONSUM_WEBHOOK_USER_TESTPLATZ | "" |
| OPENAI_ORGANIZATION | "STARTPLATZ" |
| REDIS_URL | "" |
| SESSION_SAVE_PATH | "%kernel.project_dir%/var/cache/sessions" |
| SKOOL_WEBHOOK_KI_CAMPUS | "https://api.skool.com/groups/ki-campus/webhooks/5f76ae64499d42a49dafbf613fec3ec0" |
| SKOOL_WEBHOOK_KI_TREFFPUNKT | "https://api.skool.com/groups/ki-treffpunkt/webhooks/af0324eeef3d40649f8d16607fe6e7b9" |
| STATISTIC_ZAPIER_API_KEY | "50670" |
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| TWILIO_AUTH_TOKEN | "" |
| TYPEFORM_WEBHOOK_SECRET | "" |
| WP_API_BASE_URL | "" |
| WP_API_PASSWORD | "" |
| WP_API_USERNAME | "" |
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| Key | Value |
|---|---|
| APP_DEBUG | "1" |
| APP_ENV | "dev" |
| APP_SECRET | "a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm" |
| CONTENT_LENGTH | "" |
| CONTENT_TYPE | "" |
| DATABASE_URL | "mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress" |
| DOCUMENT_ROOT | "/var/www/html/public" |
| DOCUMENT_URI | "/index.php" |
| EASYBILL_EMAIL_AI_HUB | "lorenz.graef@startplatz.de" |
| EASYBILL_EMAIL_FGH | "alexandra.thelen@startplatz.de" |
| EASYBILL_EMAIL_SP_CGN | "admin@startplatz.de" |
| EASYBILL_EMAIL_SP_DUS | "johannes.graef@startplatz.de" |
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| HOME | "/home/www-data" |
| HOSTNAME | "dev" |
| HTTP_ACCEPT | "*/*" |
| HTTP_ACCEPT_ENCODING | "gzip, br, zstd, deflate" |
| HTTP_HOST | "www.staging.startplatz.de" |
| HTTP_REFERER | "https://www.staging.startplatz.de/?p=75966" |
| HTTP_USER_AGENT | "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" |
| HTTP_X_FORWARDED_FOR | "216.73.216.183" |
| HTTP_X_FORWARDED_HOST | "www.staging.startplatz.de" |
| HTTP_X_FORWARDED_PORT | "443" |
| HTTP_X_FORWARDED_PROTO | "https" |
| HTTP_X_FORWARDED_SERVER | "c7c6e7953db4" |
| HTTP_X_REAL_IP | "216.73.216.183" |
| HUBSPOT_API_KEY | "pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642" |
| HUBSPOT_DEFAULT_FORM_GUID | "1e712a28-62f9-46e0-99f5-13f6bdc0ec70" |
| HUBSPOT_PORTAL_ID | "44225308" |
| HUBSPOT_TRACKING_ID | "2795177" |
| MAILER_DSN | "smtp://STARTPLATZ:md-UPVV0udzlA47hrj9B-LMGQ@smtp.mandrillapp.com:587" |
| MONSUM_API_EMAIL_CGN | "startplatz@lennarz-consulting.de" |
| MONSUM_API_EMAIL_DUS | "startplatz@lennarz-consulting.de" |
| MONSUM_API_EMAIL_TESTPLATZ | "lorenz.graef@startplatz.de" |
| MONSUM_API_TOKEN_CGN | "32e50c9db555d24f87b40c641b4b014bKzrRnijwaj7yLDB7c0CKXYmVJCzyATZ3" |
| MONSUM_API_TOKEN_DUS | "762173de1b510657bb44a2662747bac9nUFkR3NatmYlrqjI7hswGM2ZsDBbgYxR" |
| MONSUM_API_TOKEN_TESTPLATZ | "c0c8e924c966fbf562c59646ee67b2a3sh4WFrDN3XxPiwKcskvfcRWQyzWOy4Bu" |
| OPENAI_API_KEY | "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" |
| PATH | "/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin" |
| PERPLEXITY_API_KEY | "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" |
| PHPIZE_DEPS | "autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c" |
| PHP_ASC_URL | "https://www.php.net/distributions/php-8.1.34.tar.xz.asc" |
| PHP_CFLAGS | "-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64" |
| PHP_CPPFLAGS | "-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64" |
| PHP_INI_DIR | "/usr/local/etc/php" |
| PHP_LDFLAGS | "-Wl,-O1 -pie" |
| PHP_SELF | "/index.php" |
| PHP_SHA256 | "ffa9e0982e82eeaea848f57687b425ed173aa278fe563001310ae2638db5c251" |
| PHP_URL | "https://www.php.net/distributions/php-8.1.34.tar.xz" |
| PHP_VERSION | "8.1.34" |
| PWD | "/var/www/html" |
| QUERY_STRING | "" |
| REDIRECT_STATUS | "200" |
| REMOTE_ADDR | "172.22.0.12" |
| REMOTE_PORT | "59388" |
| REQUEST_METHOD | "GET" |
| REQUEST_SCHEME | "http" |
| REQUEST_TIME | 1772226798 |
| REQUEST_TIME_FLOAT | 1772226798.6164 |
| REQUEST_URI | "/5-wirkungsvolle-strategien-fuer-nachhaltigen-unternehmenserfolg/" |
| SCRIPT_FILENAME | "/var/www/html/public/index.php" |
| SCRIPT_NAME | "/index.php" |
| SERVER_ADDR | "172.22.0.7" |
| SERVER_NAME | "dev.startplatz.de" |
| SERVER_PORT | "80" |
| SERVER_PROTOCOL | "HTTP/1.1" |
| SERVER_SOFTWARE | "nginx/1.18.0" |
| SHLVL | "1" |
| STARTPLATZ_BUILDTIME | "001" |
| STARTPLATZ_DATABASE_WORDPRESS_HOST | "startplatz-staging-mysql" |
| STARTPLATZ_DATABASE_WORDPRESS_NAME | "startplatz-wordpress" |
| STARTPLATZ_DATABASE_WORDPRESS_PASSWORD | "kpp8o9pWYAp2" |
| STARTPLATZ_DATABASE_WORDPRESS_USER | "startplatz" |
| STARTPLATZ_ENVIRONMENT | "staging.www.staging.startplatz.de" |
| STARTPLATZ_HOST | "www.staging.startplatz.de" |
| STRIPE_LIVE_KEY_AI_HUB | "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" |
| STRIPE_LIVE_KEY_ECODYNAMICS | "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" |
| STRIPE_LIVE_KEY_STARTPLATZ | "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" |
| STRIPE_SK_INITIAL | "ojWxv1978YWU" |
| STRIPE_TEST_KEY_AI_HUB | "sk_test_51PmYwGDCU56CMQmgpcCdmzVTjiym8wom2WWiAAuVOUhS55972eM73wDNRDEBfGMnoLSt81yqW5CKCyraQKPDTb6y00xGk2RMpj" |
| STRIPE_TEST_KEY_ECODYNAMICS | "sk_test_51PeutFFqPnUaAUP6dP1y273V3ckVBrUUxBSSIufpLoU2TdWoJBbzjnNmfM3UHsauN4ZuhObIZYhhPLd4621AmzzW00xaHryus4" |
| STRIPE_TEST_KEY_STARTPLATZ | "sk_test_51O8fFSHegJLrFARiXBFfwCkkRCTyr64RpTlYx5X7FPNEKDSRhQHgb7X9WELyNzmMkMT39tavykkZbtbWDsCz0Tc800bNFXrtbH" |
| STRIPE_WEBHOOK_SECRET | "whsec_replace_with_actual_webhook_secret_from_stripe_dashboard" |
| SYMFONY_DOTENV_VARS | "CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_ORGANIZATION,ANTHROPIC_API_KEY,STATISTIC_ZAPIER_API_KEY,CRON_API_KEY,SKOOL_WEBHOOK_KI_CAMPUS,SKOOL_WEBHOOK_KI_TREFFPUNKT,TEST_DATA_PATH,MONSUM_WEBHOOK_USER_CGN,MONSUM_WEBHOOK_PASSWORD_CGN,MONSUM_WEBHOOK_USER_DUS,MONSUM_WEBHOOK_PASSWORD_DUS,MONSUM_WEBHOOK_USER_TESTPLATZ,MONSUM_WEBHOOK_PASSWORD_TESTPLATZ,WP_API_USERNAME,WP_API_PASSWORD,WP_API_BASE_URL,REDIS_URL,TYPEFORM_WEBHOOK_SECRET,TWILIO_AUTH_TOKEN" |
| USER | "www-data" |
| WP_API_PROD_BASE_URL | "https://www.startplatz.de/wp-json/wp/v2" |
| WP_API_PROD_PASSWORD | "lSFFfrfi24zjRXtmqlwxWlBx" |
| WP_API_PROD_USERNAME | "Allmeda" |
| argc | 0 |
| argv | [] |
Sub Requests 3
DefaultController :: menuAction (token = a9a56e)
| Key | Value |
|---|---|
| _controller | "App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuAction" |
| _format | "html" |
| _locale | "en" |
| _stopwatch_token | "675a53" |
| permalink | "https://www.staging.startplatz.de/5-wirkungsvolle-strategien-fuer-nachhaltigen-unternehmenserfolg" |
EventPublicController :: showNextEventsAction (token = a79d47)
| Key | Value |
|---|---|
| _controller | "App\StartPlatz\Bundle\EventBundle\Controller\EventPublicController::showNextEventsAction" |
| _format | "html" |
| _locale | "en" |
| _stopwatch_token | "2a150a" |
DefaultController :: footerAction (token = 21a90d)
| Key | Value |
|---|---|
| _controller | "App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::footerAction" |
| _format | "html" |
| _locale | "en" |
| _stopwatch_token | "4fdc2f" |