Symfony Profiler

Settings

DefaultController :: footerAction

Request

GET Parameters

Key	Value
_path	"_format=html&_locale=en&_controller=App%5CStartPlatz%5CBundle%5CWebsiteBundle%5CController%5CDefaultController%3A%3AfooterAction"

POST Parameters

No POST parameters

Uploaded Files

No files were uploaded

Request Attributes

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::footerAction"
_format	"html"
_locale	"en"
_stopwatch_token	"30716d"

Request Headers

Header	Value
accept	"/"
accept-charset	"ISO-8859-1,utf-8;q=0.7,*;q=0.7"
accept-encoding	"gzip, br, zstd, deflate"
accept-language	"en-us,en;q=0.5"
forwarded	"for="172.22.0.12";host="www.staging.startplatz.de";proto=http"
host	"www.staging.startplatz.de"
referer	"https://www.staging.startplatz.de/businessplan-aufstellen-so-funktioniert-die-blaupause-in-die-selbstaendigkeit"
user-agent	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-forwarded-for	"172.22.0.12"
x-forwarded-server	"c7c6e7953db4"
x-php-ob-level	"0"
x-real-ip	"216.73.216.170"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header	Value
cache-control	"no-cache, private"
date	"Mon, 29 Dec 2025 07:09:41 GMT"
x-debug-token	"507e59"

Cookies

Request Cookies

No request cookies

Response Cookies

No response cookies

Session 1

Session Metadata

No session metadata

Session Attributes

No session attributes

Session Usage

1 Usages

Stateless check enabled

Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:44 Show trace [[ "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php" "line" => 44 "function" => "getMetadataBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AccessListener.php" "line" => 87 "function" => "getToken" "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/WrappedLazyListener.php" "line" => 49 "function" => "authenticate" "class" => "Symfony\Component\Security\Http\Firewall\AccessListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AbstractListener.php" "line" => 26 "function" => "authenticate" "class" => "Symfony\Bundle\SecurityBundle\Debug\WrappedLazyListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-bundle/Security/LazyFirewallContext.php" "line" => 60 "function" => "__invoke" "class" => "Symfony\Component\Security\Http\Firewall\AbstractListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/TraceableFirewallListener.php" "line" => 77 "function" => "__invoke" "class" => "Symfony\Bundle\SecurityBundle\Security\LazyFirewallContext" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/security-http/Firewall.php" "line" => 92 "function" => "callListeners" "class" => "Symfony\Bundle\SecurityBundle\Debug\TraceableFirewallListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 118 "function" => "onKernelRequest" "class" => "Symfony\Component\Security\Http\Firewall" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 230 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 59 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 154 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 139 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php" "line" => 75 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php" "line" => 202 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/html/vendor/autoload_runtime.php" "line" => 35 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/html/public/index.php" "line" => 10 "args" => [ "/var/www/html/vendor/autoload_runtime.php" ] "function" => "require_once" ]]

Usage

Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:44

Show trace

[
  [
    "file" => "/var/www/html/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php"
    "line" => 44
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AccessListener.php"
    "line" => 87
    "function" => "getToken"
    "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/WrappedLazyListener.php"
    "line" => 49
    "function" => "authenticate"
    "class" => "Symfony\Component\Security\Http\Firewall\AccessListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall/AbstractListener.php"
    "line" => 26
    "function" => "authenticate"
    "class" => "Symfony\Bundle\SecurityBundle\Debug\WrappedLazyListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Security/LazyFirewallContext.php"
    "line" => 60
    "function" => "__invoke"
    "class" => "Symfony\Component\Security\Http\Firewall\AbstractListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-bundle/Debug/TraceableFirewallListener.php"
    "line" => 77
    "function" => "__invoke"
    "class" => "Symfony\Bundle\SecurityBundle\Security\LazyFirewallContext"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/security-http/Firewall.php"
    "line" => 92
    "function" => "callListeners"
    "class" => "Symfony\Bundle\SecurityBundle\Debug\TraceableFirewallListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 118
    "function" => "onKernelRequest"
    "class" => "Symfony\Component\Security\Http\Firewall"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 230
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 59
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 154
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 75
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/http-kernel/Kernel.php"
    "line" => 202
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/vendor/autoload_runtime.php"
    "line" => 35
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/html/public/index.php"
    "line" => 10
    "args" => [
      "/var/www/html/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]

Flashes

No flash messages were created.

Server Parameters

Defined in .env

Key	Value
CLOUDINARY_API_KEY	"187719847589952"
CLOUDINARY_API_SECRET	"2L0-UBEtXjD-ODU3On8eqJrZPFY"
CLOUDINARY_CLOUDNAME	"startplatz"
CLOUDINARY_URL	"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"
OPENAI_API_KEY	"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"
OPENAI_ORGANIZATION	"STARTPLATZ"
SESSION_SAVE_PATH	"%kernel.project_dir%/var/cache/sessions"

Defined as regular env variables

Key	Value
APP_DEBUG	"1"
APP_ENV	"dev"
APP_SECRET	"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"
CONTENT_LENGTH	""
CONTENT_TYPE	""
DATABASE_URL	"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"
DOCUMENT_ROOT	"/var/www/html/public"
DOCUMENT_URI	"/index.php"
FCGI_ROLE	"RESPONDER"
GATEWAY_INTERFACE	"CGI/1.1"
GPG_KEYS	"528995BFEDFBA7191D46839EF9BA0ADA31CBD89E 39B641343D8C104B2B146DC3F9C39DC0B9698544 F1F692238FBC1666E5A5CCD4199F9DFEF6FFBAFD"
HOME	"/home/www-data"
HOSTNAME	"dev"
HTTP_ACCEPT	"/"
HTTP_ACCEPT_CHARSET	"ISO-8859-1,utf-8;q=0.7,*;q=0.7"
HTTP_ACCEPT_ENCODING	"gzip, br, zstd, deflate"
HTTP_ACCEPT_LANGUAGE	"en-us,en;q=0.5"
HTTP_FORWARDED	"for="172.22.0.12";host="www.staging.startplatz.de";proto=http"
HTTP_HOST	"www.staging.startplatz.de"
HTTP_REFERER	"https://www.staging.startplatz.de/businessplan-aufstellen-so-funktioniert-die-blaupause-in-die-selbstaendigkeit"
HTTP_USER_AGENT	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_FORWARDED_FOR	"172.22.0.12"
HTTP_X_FORWARDED_SERVER	"c7c6e7953db4"
HTTP_X_REAL_IP	"216.73.216.170"
HUBSPOT_API_KEY	"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"
HUBSPOT_DEFAULT_FORM_GUID	"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"
HUBSPOT_PORTAL_ID	"44225308"
HUBSPOT_TRACKING_ID	"2795177"
MAILER_DSN	"smtp://STARTPLATZ:md-UPVV0udzlA47hrj9B-LMGQ@smtp.mandrillapp.com:587"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
PATH_INFO	""
PHPIZE_DEPS	"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"
PHP_ASC_URL	"https://www.php.net/distributions/php-8.1.33.tar.xz.asc"
PHP_CFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_CPPFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_INI_DIR	"/usr/local/etc/php"
PHP_LDFLAGS	"-Wl,-O1 -pie"
PHP_SELF	"/index.php"
PHP_SHA256	"9db83bf4590375562bc1a10b353cccbcf9fcfc56c58b7c8fb814e6865bb928d1"
PHP_URL	"https://www.php.net/distributions/php-8.1.33.tar.xz"
PHP_VERSION	"8.1.33"
PWD	"/var/www/html"
QUERY_STRING	"_path=_format%3Dhtml%26_locale%3Den%26_controller%3DApp%255CStartPlatz%255CBundle%255CWebsiteBundle%255CController%255CDefaultController%253A%253AfooterAction"
REDIRECT_STATUS	"200"
REMOTE_ADDR	"127.0.0.1"
REMOTE_PORT	"57408"
REQUEST_METHOD	"GET"
REQUEST_SCHEME	"http"
REQUEST_TIME	1766992181
REQUEST_TIME_FLOAT	1766992181.2204
REQUEST_URI	"/_fragment?_path=_format%3Dhtml%26_locale%3Den%26_controller%3DApp%255CStartPlatz%255CBundle%255CWebsiteBundle%255CController%255CDefaultController%253A%253AfooterAction"
SCRIPT_FILENAME	"/var/www/html/public/index.php"
SCRIPT_NAME	"/index.php"
SERVER_ADDR	"172.22.0.7"
SERVER_NAME	"_"
SERVER_PORT	"80"
SERVER_PROTOCOL	"HTTP/1.1"
SERVER_SOFTWARE	"nginx/1.18.0"
SHLVL	"1"
STARTPLATZ_BUILDTIME	"001"
STARTPLATZ_DATABASE_WORDPRESS_HOST	"startplatz-staging-mysql"
STARTPLATZ_DATABASE_WORDPRESS_NAME	"startplatz-wordpress"
STARTPLATZ_DATABASE_WORDPRESS_PASSWORD	"kpp8o9pWYAp2"
STARTPLATZ_DATABASE_WORDPRESS_USER	"startplatz"
STARTPLATZ_ENVIRONMENT	"staging.www.staging.startplatz.de"
STARTPLATZ_HOST	"www.staging.startplatz.de"
SYMFONY_DOTENV_VARS	"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_API_KEY,OPENAI_ORGANIZATION"
USER	"www-data"
argc	0
argv	[]

Parent Request

Return to parent request (token = 2eef0b)

Key	Value
_controller	"Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction"
_firewall_context	"security.firewall.map.context.main"
_route	"startplatz_wordpress_passthru"
_route_params	[`"path" => "businessplan-aufstellen-so-funktioniert-die-blaupause-in-die-selbstaendigkeit/"`]
_security_firewall_run	"_security_main"
_stopwatch_token	"c39bac"
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Oktober 2023, 12:06 :: <a href="https://www.staging.startplatz.de/category/startups/" rel="category tag">Startups</a></p>\n <p class="date">Autor: Gastautor</p>\n <p><p><strong>Der Weg in die Selbständigkeit beginnt mit einer Idee – direkt danach muss es aber konkreter werden. Da kommt nun der Businessplan ins Spiel, mit dem die erste vage Geschäftsidee konkretisiert und zugleich auf den Prüfstand gestellt wird. Das hilft nicht nur Gründern selbst weiter, sondern ist auch bei der Fremdkapitalvergabe erforderlich.</strong></p>\n <p><span id="more-76015"></span></p>\n <h2><b>Jede Selbständigkeit sollte mit einem Businessplan beginnen</b></h2>\n <p><span style="font-weight: 400;">Gute, kreative und/oder vielversprechende Geschäftsideen allein sind nicht viel wert. Ideen zu haben, das ist leicht, sie korrekt und profitabel umzusetzen ist die eigentliche Herausforderung bei einer Selbständigkeit und Gründung. Businesspläne sind gewissermaßen der Masterplan eines jeden Gründers. So, wie der Architekt ein Haus entwirft, muss der Gründer mit dem Businessplan auch eine Blaupause für sein eigenes Gründungsvorhaben anfertigen.</span></p>\n <p><span style="font-weight: 400;">Der Businessplan umschreibt daher zunächst einmal die eigene Geschäftsidee. Des Weiteren greift er auf, wie diese aus Unternehmenssicht umgesetzt werden soll, wie Produkte oder Leistungen vertrieben und vermarktet werden und beispielsweise welche Zielgruppe überhaupt später als Käuferschicht in Frage kommt. Businesspläne sind entsprechend umfassend und sollten die eigene Geschäftsidee kritisch betrachten – denn spätestens das werden auch Banken tun, die im weiteren Verlauf der Gründung benötigtes Fremdkapital zur Verfügung stellen sollen.</span></p>\n <p><span style="font-weight: 400;">Einen </span><a href="https://www.smava.de/kredit/selbststaendige-kredit/"><span style="font-weight: 400;">Kredit für Selbständige</span></a><span style="font-weight: 400;"> zu erhalten ist dabei oftmals gar nicht so einfach, vor allem wenn erstmals gegründet wird. Anders als Arbeitnehmer sind Selbständige nicht über ein kalkulierbares Gehalt in identischer Höhe und den Arbeitsvertrag, mitsamt den Kündigungsfristen, abgesichert. Aus Sicht der Banken besteht daher ein höheres Ausfallrisiko, das sich zudem noch weiter steigert, wenn das Unternehmen noch in der Gründungsphase steckt und der Selbständige damit vorerst gar keinen Gewinn erzielt.</span></p>\n <h3><b>Zielsetzung des Businessplans</b></h3>\n <p><span style="font-weight: 400;">Der Businessplan sollte sowohl intern als auch extern Mehrwerte erzielen. „Intern“ bezieht sich hierbei auf den Gründer sowie das Unternehmen generell, „extern“ beispielsweise auf Kreditgeber oder Investoren. Interne Mehrwerte ergeben sich durch die verdeutlichte Struktur und Konzeptionierung des Unternehmens, des Weiteren sind da Meilensteine, Ziele, Maßnahmen und Strategien zur Erreichung der Ziele festgehalten. Im weiteren Verlauf der Gründung dient der Businessplan intern damit auch einem kontinuierlichen Vergleich zwischen der Ist- und der anzustrebenden Soll-Situation.</span></p>\n <p><span style="font-weight: 400;">Gegenüber Dritten, also auf der externen Ebene, muss der Businessplan so kohärent, strukturiert, detailliert und verständlich sein, dass er zur Beschaffung von Fremdkapital/Krediten ebenso wie zur Gewinnung von Investoren, Beteiligungsgesellschaften und Co. genutzt werden kann. Auch öffentlich herausgegebene Fördermittel und Zuschüsse sind an einen Businessplan gekoppelt, selbiges gilt für den </span><a href="https://www.arbeitsagentur.de/arbeitslos-arbeit-finden/arbeitslosengeld/gruendungszuschuss-beantragen"><span style="font-weight: 400;">Gründungszuschuss durch die Agentur für Arbeit</span></a><span style="font-weight: 400;">.</span></p>\n <h2><b>Aufbau und Bestandteile von einem Businessplan</b></h2>\n <p><span style="font-weight: 400;">Es gibt keine allgemeingültige, feste Gliederung für einen Businessplan. Trotzdem existieren einige Bestandteile, die dieser unbedingt haben muss.</span></p>\n <p><span style="font-weight: 400;">Diese übergeordneten Kapitel sollte der Businessplan enthalten:</span></p>\n <p><span style="font-weight: 400;">– eine Zusammenfassung</span></p>\n <p><span style="font-weight: 400;">– ein in mehrere Unterpunkte gegliederter Haupt- beziehungsweise Textteil</span></p>\n <p><span style="font-weight: 400;">– einen Zahlenteil</span></p>\n <p><span style="font-weight: 400;">– einen Anhang, der beispielsweise Grafiken, Vertragsentwürfe, gesichertes Fremdkapital oder weiterführende Datenblätter enthält</span></p>\n <p><b>Tipp: </b><span style="font-weight: 400;">Businesspläne anhand von frei verfügbaren Mustern einfach „abzuschreiben“ ist definitiv nicht empfehlenswert. Insbesondere Fremdkapitalgeber werden ständig mit Businessplänen konfrontiert und erkennen daher sehr gut, wenn ein Gründer lediglich Vorlagen kopierte. Das reduziert die Wahrscheinlichkeit einer erfolgreichen Kreditvergabe immens. Mustervorlagen dienen daher bestenfalls als Inspiration.</span></p>\n <h3><b>Zusammenfassung/Executive Summary</b></h3>\n <p><span style="font-weight: 400;">Selbsterklärend wird in der Zusammenfassung der restliche Inhalt des Businessplans gebündelt. Allen voran die Geschäftsidee, wie sich diese realisieren lässt, wer damit angesprochen und welche Nachfrage befriedigt wird. Auch Anmerkungen zum Gründer selbst, seinem Team und den Erfahrungswerten kann die Zusammenfassung zumindest anschneiden. Normalerweise ist diese ungefähr zwei bis drei Seiten lang.</span></p>\n <h3><b>Textteil – ausführliche Darstellungen zu allen Aspekten des Unternehmens und dem anvisierten Markt</b></h3>\n <p><span style="font-weight: 400;">Der Textteil ist der umfassendste Teil des Businessplans. Dieser gliedert sich in mehrere Unterpunkte, die jeweils alle für sich mehrere Seiten lang sind. Gelesen wird der Textteil aus Sicht von Fremdkapitalgebern dann, wenn die Zusammenfassung bereits ein grundlegendes Interesse weckte.</span></p>\n <p><span style="font-weight: 400;">Informationen zum Gründer und seiner <a href="https://www.startplatz.de/5-kostenguenstige-und-innovative-marketing-ideen-fuer-startups/">Geschäftsidee</a> machen hier den Anfang. Motive oder Erfahrungen können dort ebenso dokumentiert werden wie beispielsweise die Entwicklung und Perfektionierung der Geschäftsidee. Parallel dazu wird auf das zu gründende Unternehmen eingegangen, allen voran den Unternehmenszielen. Der Businessplan informiert darüber, welcher Standort anvisiert wird, mit welcher Rechtsform das Unternehmen gegründet wird und welche realistischen Umsatzziele für die nähere Zukunft angestrebt werden.</span></p>\n <p><span style="font-weight: 400;">Anschließend vermittelt der Businessplan die Produkte und/oder Dienstleistungen des Unternehmens, also die wirtschaftlichen Güter, die aus der eigentlichen Idee hervorgehen. Im Zuge dessen ist ein klarer Nutzen ebenso zu benennen, wie die jeweilige Zielgruppe, die durch die Leistungen angesprochen wird. Eine Marktanalyse sollte verdeutlichen, dass das Unternehmen tatsächlich in einen erfolgversprechenden Markt vordringt. Analysen zu den Wettbewerbern, der Zielgruppe (und den Buyer Personas) sowie die Branchenentwicklung und -perspektiven sind da ebenso enthalten wie festgelegte </span><a href="https://www.startplatz.de/5-wirkungsvolle-strategien-fuer-nachhaltigen-unternehmenserfolg/"><span style="font-weight: 400;">Strategien für den Unternehmenserfolg</span></a><span style="font-weight: 400;">.</span></p>\n <p><span style="font-weight: 400;">Im weiteren Verlauf widmet sich der Businessplan etwaigen Kooperationen und dem Marketing/Vertrieb. Der Businessplan legt also fest, wo und wie die Produkte durch wen vertrieben werden und wie zuvor eine Marketingstrategie konzeptioniert wird, die sowohl zur Zielgruppe als auch dem Markt und den Produkten passt. Die Corporate Identity wird in diesem Teil veranschaulicht, erste Werbemaßnahmen benannt und auch Preiskalkulationen sollten enthalten sein.</span></p>\n <p><span style="font-weight: 400;">Gründer müssen zudem über den Zeitplan und die Finanzierung informieren. Beides geht bei Start-ups typischerweise Hand in Hand: Es sollte perspektivisch aufgezeigt werden, wie viel Kapital in der Startphase erforderlich ist und wann mit den ersten signifikanten Umsätzen und später Gewinnen zu rechnen ist. Laufende und einmalige Kosten sind ebenso zu erfassen. Beides sollte angeschnitten und im nun folgenden Zahlenteil des Businessplans stichhaltig dargelegt werden.</span></p>\n <h3><b>Zahlenteil – das heimliche Herzstück des Businessplans</b></h3>\n <p><span style="font-weight: 400;">Finanzierungspartner, Venture Capital Gesellschaften, Banken und Co. interessiert dieser Teil aus nachvollziehbaren Gründen besonders, denn über den Zahlenteil wird verdeutlicht, wie viel Geld diese bereitstellen müssen und wann mit Erträgen/Renditen auf das gewährte Kapital zu rechnen ist.</span></p>\n <p><span style="font-weight: 400;">Im Zahlenteil sollten mindestens enthalten sein:</span></p>\n <p><span style="font-weight: 400;">– perspektivische Angaben zu Umsätzen, Gewinnen und Anzahl der Kunden</span></p>\n <p><span style="font-weight: 400;">– Rentabilitätsquoten</span></p>\n <p><span style="font-weight: 400;">– Angaben zur zu erwartenden Liquidität über feste Zeiträume</span></p>\n <p><span style="font-weight: 400;">– Ertragsquellen</span></p>\n <p><span style="font-weight: 400;">– betriebliche und private Kosten</span></p>\n <p><span style="font-weight: 400;">– geplante <a href="https://www.startplatz.de/startup-finanzierung/">Finanzierungsrunden</a></span></p>\n <p><span style="font-weight: 400;">Aus diesem Teil geht später die potenzielle Bewertung des Unternehmens hervor, die vor allem bei künftigen Finanzierungsrunden eine tragende Rolle einnimmt. Letztlich müssen externe Leser verstehen können, was mit ihrem Geld geschieht, wie gewirtschaftet wird und wann das Unternehmen voraussichtlich grüne Zahlen schreibt.</span></p>\n <h2><b>Fazit: Für den Businessplan müssen sich Gründer viel Zeit nehmen – und gegebenenfalls externe Expertise einholen</b></h2>\n <p><span style="font-weight: 400;">Da, wo ein Unternehmen noch nicht existiert, sondern erst gegründet und firmiert wird, ist der Businessplan von größter Wichtigkeit: Andere Orientierungspunkte, die die Geschäftsidee zusammenfassen und detailliert verdeutlichen, gibt es zu diesem Zeitpunkt nämlich noch nicht. Speziell auch mit Hinblick auf zu akquirierendes Fremdkapital ist der Businessplan daher unersetzlich. 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"};\n / ]]> /\n </script>\n <script type="text/javascript" src="https://www.staging.startplatz.de/wp-content/plugins/mc4wp-premium/ajax-forms/assets/js/ajax-forms.min.js?ver=4.5.4" id="mc4wp-ajax-forms-js"></script>\n <!-- wp_footer ends -->\n <!-- startplatz default js starts -->\n <script type='text/javascript' src='/wp-content/themes/startplatz/scripts/jquery.js?ver=2016-4711'></script>\n <script type='text/javascript' src='/wp-content/themes/startplatz/scripts/bootstrap.min.js?ver=2016-4711'></script>\n <!-- startplatz default js ends -->\n \n \n <div id="sfwdt2eef0b" class="sf-toolbar sf-display-none" role="region" aria-label="Symfony Web Debug Toolbar"> <!-- START of Symfony Web Debug Toolbar --><div id="sfMiniToolbar-2eef0b" class="sf-minitoolbar" data-no-turbolink data-turbo="false"> <button type="button" title="Show Symfony toolbar" id="sfToolbarMiniToggler-2eef0b" accesskey="D" aria-expanded="false" aria-controls="sfToolbarMainContent-2eef0b"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill="#AAA" d="M12 .9C5.8.9.9 5.8.9 12a11 11 0 1 0 22.2 0A11 11 0 0 0 12 .9zm6.5 6c-.6 0-.9-.3-.9-.8 0-.2 0-.4.2-.6l.2-.4c0-.3-.5-.4-.6-.4-1.8.1-2.3 2.5-2.7 4.4l-.2 1c1 .2 1.8 0 2.2-.3.6-.4-.2-.7-.1-1.2.1-.3.5-.5.7-.6.5 0 .7.5.7.9 0 .7-1 1.8-3 1.8l-.6-.1-.6 2.4c-.4 1.6-.8 3.8-2.4 5.7-1.4 1.7-2.9 1.9-3.5 1.9-1.2 0-1.9-.6-2-1.5 0-.8.7-1.3 1.2-1.3.6 0 1.1.5 1.1 1s-.2.6-.4.6c-.1.1-.3.2-.3.4 0 .1.1.3.4.3.5 0 .8-.3 1.1-.5 1.2-.9 1.6-2.7 2.2-5.7l.1-.7.7-3.2c-.8-.6-1.3-1.4-2.4-1.7-.6-.1-1.1.1-1.5.5-.4.5-.2 1.1.2 1.5l.7.6c.7.8 1.2 1.6 1 2.5-.3 1.5-2 2.6-4 1.9-1.8-.6-2-1.8-1.8-2.5.2-.6.6-.7 1.1-.6.5.2.6.7.6 1.2l-.1.3c-.2.1-.3.3-.3.4-.1.4.4.6.7.7.7.3 1.6-.2 1.8-.8a1 1 0 0 0-.4-1.1l-.7-.8c-.4-.4-1.1-1.4-.7-2.6.1-.5.4-.9.7-1.3a4 4 0 0 1 2.8-.6c1.2.4 1.8 1.1 2.6 1.8.5-1.2 1-2.4 1.8-3.5.9-.9 1.9-1.6 3.1-1.7 1.3.2 2.2.7 2.2 1.6 0 .4-.2 1.1-.9 1.1z"/></svg> </button></div><div id="sfToolbarClearer-2eef0b" class="sf-toolbar-clearer"></div><div id="sfToolbarMainContent-2eef0b" class="sf-toolbarreset clear-fix" data-no-turbolink data-turbo="false"> <div class="sf-toolbar-block sf-toolbar-block-request sf-toolbar-status-normal " > <a href="http://www.staging.startplatz.de/_profiler/2eef0b?panel=request"> <div class="sf-toolbar-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill="#AAA" d="M12 .9C5.8.9.9 5.8.9 12a11 11 0 1 0 22.2 0A11 11 0 0 0 12 .9zm6.5 6c-.6 0-.9-.3-.9-.8 0-.2 0-.4.2-.6l.2-.4c0-.3-.5-.4-.6-.4-1.8.1-2.3 2.5-2.7 4.4l-.2 1c1 .2 1.8 0 2.2-.3.6-.4-.2-.7-.1-1.2.1-.3.5-.5.7-.6.5 0 .7.5.7.9 0 .7-1 1.8-3 1.8l-.6-.1-.6 2.4c-.4 1.6-.8 3.8-2.4 5.7-1.4 1.7-2.9 1.9-3.5 1.9-1.2 0-1.9-.6-2-1.5 0-.8.7-1.3 1.2-1.3.6 0 1.1.5 1.1 1s-.2.6-.4.6c-.1.1-.3.2-.3.4 0 .1.1.3.4.3.5 0 .8-.3 1.1-.5 1.2-.9 1.6-2.7 2.2-5.7l.1-.7.7-3.2c-.8-.6-1.3-1.4-2.4-1.7-.6-.1-1.1.1-1.5.5-.4.5-.2 1.1.2 1.5l.7.6c.7.8 1.2 1.6 1 2.5-.3 1.5-2 2.6-4 1.9-1.8-.6-2-1.8-1.8-2.5.2-.6.6-.7 1.1-.6.5.2.6.7.6 1.2l-.1.3c-.2.1-.3.3-.3.4-.1.4.4.6.7.7.7.3 1.6-.2 1.8-.8a1 1 0 0 0-.4-1.1l-.7-.8c-.4-.4-1.1-1.4-.7-2.6.1-.5.4-.9.7-1.3a4 4 0 0 1 2.8-.6c1.2.4 1.8 1.1 2.6 1.8.5-1.2 1-2.4 1.8-3.5.9-.9 1.9-1.6 3.1-1.7 1.3.2 2.2.7 2.2 1.6 0 .4-.2 1.1-.9 1.1z"/></svg> <span class="sf-toolbar-value sf-toolbar-ajax-request-counter"> Loading… </span> </div> </a> <div class="sf-toolbar-info"> <div class="sf-toolbar-info-piece"> <b>Loading the web debug toolbar…</b> </div> <div class="sf-toolbar-info-piece"> Attempt #<span id="sfLoadCounter-2eef0b"></span> </div> <div class="sf-toolbar-info-piece"> <b> <button class="sf-cancel-button" type="button" id="sfLoadCancel-2eef0b" title="Cancel loading">Cancel</button> </b> </div> </div></div> <button class="hide-button" type="button" id="sfToolbarHideButton-2eef0b" title="Close Toolbar" accesskey="D" aria-expanded="true" aria-controls="sfToolbarMainContent-2eef0b"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path fill="#AAA" d="M21.1 18.3c.8.8.8 2 0 2.8-.4.4-.9.6-1.4.6s-1-.2-1.4-.6L12 14.8l-6.3 6.3c-.4.4-.9.6-1.4.6s-1-.2-1.4-.6a2 2 0 0 1 0-2.8L9.2 12 2.9 5.7a2 2 0 0 1 0-2.8 2 2 0 0 1 2.8 0L12 9.2l6.3-6.3a2 2 0 0 1 2.8 0c.8.8.8 2 0 2.8L14.8 12l6.3 6.3z"/></svg> </button></div><!-- END of Symfony Web Debug Toolbar --></div><script nonce="d02d8f1c8a1c6e60527bd80936a6d463">/<![CDATA[/ if (typeof Sfjs === 'undefined' \|\| typeof Sfjs.loadToolbar === 'undefined') { Sfjs = (function() { "use strict"; if ('classList' in document.documentElement) { var hasClass = function (el, cssClass) { return el.classList.contains(cssClass); }; var removeClass = function(el, cssClass) { el.classList.remove(cssClass); }; var addClass = function(el, cssClass) { el.classList.add(cssClass); }; var toggleClass = function(el, cssClass) { el.classList.toggle(cssClass); }; } else { var hasClass = function (el, cssClass) { return el.className.match(new RegExp('\\b' + cssClass + '\\b')); }; var removeClass = function(el, cssClass) { el.className = el.className.replace(new RegExp('\\b' + cssClass + '\\b'), ' '); }; var addClass = function(el, cssClass) { if (!hasClass(el, cssClass)) { el.className += " " + cssClass; } }; var toggleClass = function(el, cssClass) { hasClass(el, cssClass) ? removeClass(el, cssClass) : addClass(el, cssClass); }; } var noop = function() {}; var profilerStorageKey = 'symfony/profiler/'; var addEventListener; var el = document.createElement('div'); if (!('addEventListener' in el)) { addEventListener = function (element, eventName, callback) { element.attachEvent('on' + eventName, callback); }; } else { addEventListener = function (element, eventName, callback) { element.addEventListener(eventName, callback, false); }; } if (navigator.clipboard) { document.querySelectorAll('[data-clipboard-text]').forEach(function(element) { removeClass(element, 'hidden'); element.addEventListener('click', function() { navigator.clipboard.writeText(element.getAttribute('data-clipboard-text')); }) }); } var request = function(url, onSuccess, onError, payload, options, tries) { var xhr = window.XMLHttpRequest ? new XMLHttpRequest() : new ActiveXObject('Microsoft.XMLHTTP'); options = options \|\| {}; options.retry = options.retry \|\| false; tries = tries \|\| 1; / this delays for 125, 375, 625, 875, and 1000, ... / var delay = tries < 5 ? (tries - 0.5) 250 : 1000; xhr.open(options.method \|\| 'GET', url, true); xhr.setRequestHeader('X-Requested-With', 'XMLHttpRequest'); xhr.onreadystatechange = function(state) { if (4 !== xhr.readyState) { return null; } if (xhr.status == 404 && options.retry && !options.stop) { setTimeout(function() { if (options.stop) { return; } request(url, onSuccess, onError, payload, options, tries + 1); }, delay); return null; } if (200 === xhr.status) { (onSuccess \|\| noop)(xhr); } else { (onError \|\| noop)(xhr); } }; if (options.onSend) { options.onSend(tries); } xhr.send(payload \|\| ''); }; var getPreference = function(name) { if (!window.localStorage) { return null; } return localStorage.getItem(profilerStorageKey + name); }; var setPreference = function(name, value) { if (!window.localStorage) { return null; } localStorage.setItem(profilerStorageKey + name, value); }; var requestStack = []; var extractHeaders = function(xhr, stackElement) { /* Here we avoid to call xhr.getResponseHeader in order to / / prevent polluting the console with CORS security errors / var allHeaders = xhr.getAllResponseHeaders(); var ret; if (ret = allHeaders.match(/^x-debug-token:\s+(.)$/im)) { stackElement.profile = ret[1]; } if (ret = allHeaders.match(/^x-debug-token-link:\s+(.)$/im)) { stackElement.profilerUrl = ret[1]; } if (ret = allHeaders.match(/^Symfony-Debug-Toolbar-Replace:\s+(.)$/im)) { stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === ret[1]; } }; var successStreak = 4; var pendingRequests = 0; var renderAjaxRequests = function() { var requestCounter = document.querySelector('.sf-toolbar-ajax-request-counter'); if (!requestCounter) { return; } requestCounter.textContent = requestStack.length; var infoSpan = document.querySelector(".sf-toolbar-ajax-info"); if (infoSpan) { infoSpan.textContent = requestStack.length + ' AJAX request' + (requestStack.length !== 1 ? 's' : ''); } var ajaxToolbarPanel = document.querySelector('.sf-toolbar-block-ajax'); if (requestStack.length) { ajaxToolbarPanel.style.display = 'block'; } else { ajaxToolbarPanel.style.display = 'none'; } if (pendingRequests > 0) { addClass(ajaxToolbarPanel, 'sf-ajax-request-loading'); } else if (successStreak < 4) { addClass(ajaxToolbarPanel, 'sf-toolbar-status-red'); removeClass(ajaxToolbarPanel, 'sf-ajax-request-loading'); } else { removeClass(ajaxToolbarPanel, 'sf-ajax-request-loading'); removeClass(ajaxToolbarPanel, 'sf-toolbar-status-red'); } }; var startAjaxRequest = function(index) { var tbody = document.querySelector('.sf-toolbar-ajax-request-list'); if (!tbody) { return; } var nbOfAjaxRequest = tbody.rows.length; if (nbOfAjaxRequest >= 100) { tbody.deleteRow(0); } var request = requestStack[index]; pendingRequests++; var row = document.createElement('tr'); request.DOMNode = row; var requestNumberCell = document.createElement('td'); requestNumberCell.textContent = index + 1; row.appendChild(requestNumberCell); var profilerCell = document.createElement('td'); profilerCell.textContent = 'n/a'; row.appendChild(profilerCell); var methodCell = document.createElement('td'); methodCell.textContent = request.method; row.appendChild(methodCell); var typeCell = document.createElement('td'); typeCell.textContent = request.type; row.appendChild(typeCell); var statusCodeCell = document.createElement('td'); var statusCode = document.createElement('span'); statusCode.textContent = 'n/a'; statusCodeCell.appendChild(statusCode); row.appendChild(statusCodeCell); var pathCell = document.createElement('td'); pathCell.className = 'sf-ajax-request-url'; if ('GET' === request.method) { var pathLink = document.createElement('a'); pathLink.setAttribute('href', request.url); pathLink.textContent = request.url; pathCell.appendChild(pathLink); } else { pathCell.textContent = request.url; } pathCell.setAttribute('title', request.url); row.appendChild(pathCell); var durationCell = document.createElement('td'); durationCell.className = 'sf-ajax-request-duration'; durationCell.textContent = 'n/a'; row.appendChild(durationCell); request.liveDurationHandle = setInterval(function() { durationCell.textContent = (new Date() - request.start) + ' ms'; }, 100); row.className = 'sf-ajax-request sf-ajax-request-loading'; tbody.insertBefore(row, null); var toolbarInfo = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); toolbarInfo.scrollTop = toolbarInfo.scrollHeight; renderAjaxRequests(); }; var finishAjaxRequest = function(index) { var request = requestStack[index]; clearInterval(request.liveDurationHandle); if (!request.DOMNode) { return; } if (request.toolbarReplace && !request.toolbarReplaceFinished && request.profile) { /* Flag as complete because finishAjaxRequest can be called multiple times. / request.toolbarReplaceFinished = true; / Search up through the DOM to find the toolbar's container ID. / for (var elem = request.DOMNode; elem && elem !== document; elem = elem.parentNode) { if (elem.id.match(/^sfwdt/)) { Sfjs.loadToolbar(elem.id.replace(/^sfwdt/, ''), request.profile); 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} if (request.profilerUrl) { profilerCell.textContent = ''; var profilerLink = document.createElement('a'); profilerLink.setAttribute('href', request.profilerUrl); profilerLink.textContent = request.profile; profilerCell.appendChild(profilerLink); } renderAjaxRequests(); }; if (window.fetch && window.fetch.polyfill === undefined) { var oldFetch = window.fetch; window.fetch = function () { var promise = oldFetch.apply(this, arguments); var url = arguments[0]; var params = arguments[1]; var paramType = Object.prototype.toString.call(arguments[0]); if (paramType === '[object Request]') { url = arguments[0].url; params = { method: arguments[0].method, credentials: arguments[0].credentials, headers: arguments[0].headers, mode: arguments[0].mode, redirect: arguments[0].redirect }; } else { url = String(url); } if (!url.match(new RegExp("^\/((index\|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var method = 'GET'; if (params && params.method !== undefined) { method = params.method; } var stackElement = { error: false, url: url, method: method, type: 'fetch', start: new Date() }; var idx = requestStack.push(stackElement) - 1; promise.then(function (r) { stackElement.duration = new Date() - stackElement.start; stackElement.error = r.status < 200 \|\| r.status >= 400; stackElement.statusCode = r.status; stackElement.profile = r.headers.get('x-debug-token'); stackElement.profilerUrl = r.headers.get('x-debug-token-link'); stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace'); finishAjaxRequest(idx); }, function (e){ stackElement.error = true; finishAjaxRequest(idx); }); startAjaxRequest(idx); } return promise; }; } if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) { var proxied = XMLHttpRequest.prototype.open; XMLHttpRequest.prototype.open = function(method, url, async, user, pass) { var self = this; / prevent logging AJAX calls to static and inline files, like templates / var path = url; if (url.slice(0, 1) === '/') { if (0 === url.indexOf('')) { path = url.slice(0); } } else if (0 === url.indexOf('http\u003A\/\/www.staging.startplatz.de')) { path = url.slice(32); } if (!path.match(new RegExp("^\/((index\|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 \|\| self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { if (!this.sfwdt) { this.sfwdt = document.getElementById('sfwdt' + token); } return this.sfwdt; }, load: function(selector, url, onSuccess, onError, options) { var el = document.getElementById(selector); if (el && el.getAttribute('data-sfurl') !== url) { request( url, function(xhr) { el.innerHTML = xhr.responseText; el.setAttribute('data-sfurl', url); removeClass(el, 'loading'); var pending = pendingRequests; for (var i = 0; i < requestStack.length; i++) { startAjaxRequest(i); if (requestStack[i].duration) { finishAjaxRequest(i); } } / Revert the pending state in case there was a start called without a finish above. / pendingRequests = pending; (onSuccess \|\| noop)(xhr, el); }, function(xhr) { (onError \|\| noop)(xhr, el); }, '', options ); } return this; }, showToolbar: function(token) { var sfwdt = this.getSfwdt(token); removeClass(sfwdt, 'sf-display-none'); if (getPreference('toolbar/displayState') == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; document.getElementById('sfMiniToolbar-' + token).style.display = 'none'; } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); addClass(sfwdt, 'sf-display-none'); }, initToolbar: function(token) { this.showToolbar(token); var hideButton = document.getElementById('sfToolbarHideButton-' + token); var hideButtonSvg = hideButton.querySelector('svg'); hideButtonSvg.setAttribute('aria-hidden', 'true'); hideButtonSvg.setAttribute('focusable', 'false'); addEventListener(hideButton, 'click', function (event) { event.preventDefault(); var p = this.parentNode; p.style.display = 'none'; (p.previousElementSibling \|\| p.previousSibling).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; setPreference('toolbar/displayState', 'none'); }); var showButton = document.getElementById('sfToolbarMiniToggler-' + token); var showButtonSvg = showButton.querySelector('svg'); showButtonSvg.setAttribute('aria-hidden', 'true'); showButtonSvg.setAttribute('focusable', 'false'); addEventListener(showButton, 'click', function (event) { event.preventDefault(); var elem = this.parentNode; if (elem.style.display == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; elem.style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; elem.style.display = 'none' } setPreference('toolbar/displayState', 'block'); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken \|\| token); this.load( 'sfwdt' + token, 'http\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { / Do nothing in the edge case where the toolbar has already been replaced with a new one / if (!document.getElementById('sfToolbarMainContent-' + newToken)) { return; } / Evaluate in global scope scripts embedded inside the toolbar / var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); / Handle toolbar-info position / var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; / Reset right and left value, useful on window resize / toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="http\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, createTabs: function() { var tabGroups = document.querySelectorAll('.sf-tabs:not([data-processed=true])'); /* create the tab navigation for each group of tabs / for (var i = 0; i < tabGroups.length; i++) { var tabs = tabGroups[i].querySelectorAll(':scope > .tab'); var tabNavigation = document.createElement('ul'); tabNavigation.className = 'tab-navigation'; var selectedTabId = 'tab-' + i + '-0'; / select the first tab by default / for (var j = 0; j < tabs.length; j++) { var tabId = 'tab-' + i + '-' + j; var tabTitle = tabs[j].querySelector('.tab-title').innerHTML; var tabNavigationItem = document.createElement('li'); tabNavigationItem.setAttribute('data-tab-id', tabId); if (hasClass(tabs[j], 'active')) { selectedTabId = tabId; } if (hasClass(tabs[j], 'disabled')) { addClass(tabNavigationItem, 'disabled'); } tabNavigationItem.innerHTML = tabTitle; tabNavigation.appendChild(tabNavigationItem); var tabContent = tabs[j].querySelector('.tab-content'); tabContent.parentElement.setAttribute('id', tabId); } tabGroups[i].insertBefore(tabNavigation, tabGroups[i].firstChild); addClass(document.querySelector('[data-tab-id="' + selectedTabId + '"]'), 'active'); } / display the active tab and add the 'click' event listeners / for (i = 0; i < tabGroups.length; i++) { tabNavigation = tabGroups[i].querySelectorAll(':scope > .tab-navigation li'); for (j = 0; j < tabNavigation.length; j++) { tabId = tabNavigation[j].getAttribute('data-tab-id'); document.getElementById(tabId).querySelector('.tab-title').className = 'hidden'; if (hasClass(tabNavigation[j], 'active')) { document.getElementById(tabId).className = 'block'; } else { document.getElementById(tabId).className = 'hidden'; } tabNavigation[j].addEventListener('click', function(e) { var activeTab = e.target \|\| e.srcElement; / needed because when the tab contains HTML contents, user can click / / on any of those elements instead of their parent '<li>' element / while (activeTab.tagName.toLowerCase() !== 'li') { activeTab = activeTab.parentNode; } / get the full list of tabs through the parent of the active tab element / var tabNavigation = activeTab.parentNode.children; for (var k = 0; k < tabNavigation.length; k++) { var tabId = tabNavigation[k].getAttribute('data-tab-id'); document.getElementById(tabId).className = 'hidden'; removeClass(tabNavigation[k], 'active'); } addClass(activeTab, 'active'); var activeTabId = activeTab.getAttribute('data-tab-id'); document.getElementById(activeTabId).className = 'block'; }); } tabGroups[i].setAttribute('data-processed', 'true'); } }, createToggles: function() { var toggles = document.querySelectorAll('.sf-toggle:not([data-processed=true])'); for (var i = 0; i < toggles.length; i++) { var elementSelector = toggles[i].getAttribute('data-toggle-selector'); var element = document.querySelector(elementSelector); addClass(element, 'sf-toggle-content'); if (toggles[i].hasAttribute('data-toggle-initial') && toggles[i].getAttribute('data-toggle-initial') == 'display') { addClass(toggles[i], 'sf-toggle-on'); addClass(element, 'sf-toggle-visible'); } else { addClass(toggles[i], 'sf-toggle-off'); addClass(element, 'sf-toggle-hidden'); } addEventListener(toggles[i], 'click', function(e) { e.preventDefault(); if ('' !== window.getSelection().toString()) { / Don't do anything on text selection / return; } var toggle = e.target \|\| e.srcElement; / needed because when the toggle contains HTML contents, user can click / / on any of those elements instead of their parent '.sf-toggle' element / while (!hasClass(toggle, 'sf-toggle')) { toggle = toggle.parentNode; } var element = document.querySelector(toggle.getAttribute('data-toggle-selector')); toggleClass(toggle, 'sf-toggle-on'); toggleClass(toggle, 'sf-toggle-off'); toggleClass(element, 'sf-toggle-hidden'); toggleClass(element, 'sf-toggle-visible'); / the toggle doesn't change its contents when clicking on it / if (!toggle.hasAttribute('data-toggle-alt-content')) { return; } if (!toggle.hasAttribute('data-toggle-original-content')) { toggle.setAttribute('data-toggle-original-content', toggle.innerHTML); } var currentContent = toggle.innerHTML; var originalContent = toggle.getAttribute('data-toggle-original-content'); var altContent = toggle.getAttribute('data-toggle-alt-content'); toggle.innerHTML = currentContent !== altContent ? altContent : originalContent; }); / Prevents from disallowing clicks on links inside toggles / var toggleLinks = toggles[i].querySelectorAll('a'); for (var j = 0; j < toggleLinks.length; j++) { addEventListener(toggleLinks[j], 'click', function(e) { e.stopPropagation(); }); } / Prevents from disallowing clicks on "copy to clipboard" elements inside toggles / var copyToClipboardElements = toggles[i].querySelectorAll('span[data-clipboard-text]'); for (var k = 0; k < copyToClipboardElements.length; k++) { addEventListener(copyToClipboardElements[k], 'click', function(e) { e.stopPropagation(); }); } toggles[i].setAttribute('data-processed', 'true'); } }, initializeLogsTable: function() { Sfjs.updateLogsTable(); document.querySelectorAll('.log-filter input').forEach((input) => { input.addEventListener('change', () => { Sfjs.updateLogsTable(); }); }); document.querySelectorAll('.filter-select-all-or-none button').forEach((link) => { link.addEventListener('click', () => { const selectAll = link.classList.contains('select-all'); link.closest('.log-filter-content').querySelectorAll('input').forEach((input) => { input.checked = selectAll; }); Sfjs.updateLogsTable(); }); }); document.body.addEventListener('click', (event) => { document.querySelectorAll('details.log-filter').forEach((filterElement) => { if (!filterElement.contains(event.target) && filterElement.open) { filterElement.open = false; } }); }); }, updateLogsTable: function() { const selectedType = document.querySelector('#log-filter-type input:checked').value; const priorities = document.querySelectorAll('#log-filter-priority input'); const allPriorities = Array.from(priorities).map((input) => input.value); const selectedPriorities = Array.from(priorities).filter((input) => input.checked).map((input) => input.value); const channels = document.querySelectorAll('#log-filter-channel input'); const selectedChannels = Array.from(channels).filter((input) => input.checked).map((input) => input.value); const logs = document.querySelector('table.logs'); if (null === logs) { return; } / hide rows that don't match the current filters / let numVisibleRows = 0; logs.querySelectorAll('tbody tr').forEach((row) => { if ('all' !== selectedType && selectedType !== row.getAttribute('data-type')) { row.style.display = 'none'; return; } const priority = row.getAttribute('data-priority'); if (false === selectedPriorities.includes(priority) && true === allPriorities.includes(priority)) { row.style.display = 'none'; return; } if ('' !== row.getAttribute('data-channel') && false === selectedChannels.includes(row.getAttribute('data-channel'))) { row.style.display = 'none'; return; } row.style.display = 'table-row'; numVisibleRows++; }); document.querySelector('table.logs').style.display = 0 === numVisibleRows ? 'none' : 'table'; document.querySelector('.no-logs-message').style.display = 0 === numVisibleRows ? 'block' : 'none'; / update the selected totals of all filters / document.querySelector('#log-filter-priority .filter-active-num').innerText = (priorities.length === selectedPriorities.length) ? 'All' : selectedPriorities.length; document.querySelector('#log-filter-channel .filter-active-num').innerText = (channels.length === selectedChannels.length) ? 'All' : selectedChannels.length; / update the currently selected "log type" tab / document.querySelectorAll('#log-filter-type li').forEach((tab) => tab.classList.remove('active')); document.querySelector(`#log-filter-type input[value="${selectedType}"]`).parentElement.classList.add('active'); }, }; })(); Sfjs.addEventListener(document, 'DOMContentLoaded', function() { Sfjs.createTabs(); Sfjs.createToggles(); });}/]]>/</script><style nonce="b2789623e2a97d76f46c3ac2a809113c"> .sf-minitoolbar { background-color: #222; border-top-left-radius: 4px; bottom: 0; box-sizing: border-box; display: none; height: 36px; padding: 6px; position: fixed; right: 0; z-index: 99999;}.sf-minitoolbar button { background-color: transparent; padding: 0; border: none;}.sf-minitoolbar svg,.sf-minitoolbar img { max-height: 24px; max-width: 24px; display: inline;}.sf-toolbar-clearer { clear: both; height: 36px;}.sf-display-none { display: none;}.sf-toolbarreset { box-sizing: content-box; vertical-align: baseline; letter-spacing: normal; width: auto;}.sf-toolbarreset { background-color: #222; bottom: 0; box-shadow: 0 -1px 0 rgba(0, 0, 0, 0.2); color: #EEE; font: 11px Arial, sans-serif; left: 0; margin: 0; padding: 0 36px 0 0; position: fixed; right: 0; text-align: left; text-transform: none; z-index: 99999; direction: ltr; /* neutralize the aliasing defined by external CSS styles / -webkit-font-smoothing: subpixel-antialiased; -moz-osx-font-smoothing: auto;}.sf-toolbarreset abbr { border: dashed #777; border-width: 0 0 1px;}.sf-toolbarreset svg,.sf-toolbarreset img { height: 20px; width: 20px; display: inline-block;}.sf-toolbarreset .sf-cancel-button { color: #444;}.sf-toolbarreset .hide-button { background: #444; display: block; position: absolute; top: 0; right: 0; width: 36px; height: 36px; cursor: pointer; text-align: center; border: none; margin: 0; padding: 0;}.sf-toolbarreset .hide-button svg { max-height: 18px; margin-top: 1px;}.sf-toolbar-block { cursor: default; display: block; float: left; 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position: relative; top: 8px; vertical-align: baseline;}.sf-toolbar-block .sf-toolbar-icon img + span,.sf-toolbar-block .sf-toolbar-icon svg + span { margin-left: 4px;}.sf-toolbar-block-config .sf-toolbar-icon .sf-toolbar-value { margin-left: 4px;}.sf-toolbar-block:hover,.sf-toolbar-block.hover { position: relative;}.sf-toolbar-block:hover .sf-toolbar-icon,.sf-toolbar-block.hover .sf-toolbar-icon { background-color: #444; position: relative; z-index: 10002;}.sf-toolbar-block-ajax.hover .sf-toolbar-info { z-index: 10001;}.sf-toolbar-block:hover .sf-toolbar-info,.sf-toolbar-block.hover .sf-toolbar-info { display: block; padding: 10px; max-width: 525px; max-height: 480px; word-wrap: break-word; overflow: hidden; overflow-y: auto;}.sf-toolbar-info-piece b.sf-toolbar-ajax-info { color: #F5F5F5;}.sf-toolbar-ajax-requests { table-layout: auto; width: 100%;}.sf-toolbar-ajax-requests td { background-color: #444; border-bottom: 1px solid #777; color: #F5F5F5; font-size: 12px; padding: 4px;}.sf-toolbar-ajax-requests tr:last-child td { border-bottom: 0;}.sf-toolbar-ajax-requests th { background-color: #222; border-bottom: 0; color: #AAA; font-size: 11px; padding: 4px;}.sf-ajax-request-url { max-width: 250px; line-height: 9px; overflow: hidden; text-overflow: ellipsis;}.sf-toolbar-ajax-requests .sf-ajax-request-url a { text-decoration: none;}.sf-toolbar-ajax-requests .sf-ajax-request-url a:hover { text-decoration: underline;}.sf-ajax-request-duration { text-align: right;}.sf-ajax-request-loading { animation: sf-blink .5s ease-in-out infinite;}@keyframes sf-blink { 0% { background: #222; } 50% { background: #444; } 100% { background: #222; }}.sf-toolbar-block.sf-toolbar-block-dump .sf-toolbar-info { max-width: none; width: 100%; position: fixed; box-sizing: border-box; left: 0;}.sf-toolbar-block-dump pre.sf-dump { background-color: #222; border-color: #777; border-radius: 0; margin: 6px 0 12px 0;}.sf-toolbar-block-dump pre.sf-dump:last-child { margin-bottom: 0;}.sf-toolbar-block-dump pre.sf-dump .sf-dump-search-wrapper { margin-bottom: 5px;}.sf-toolbar-block-dump pre.sf-dump span.sf-dump-search-count { color: #333; font-size: 12px;}.sf-toolbar-block-dump .sf-toolbar-info-piece { display: block;}.sf-toolbar-block-dump .sf-toolbar-info-piece .sf-toolbar-file-line { color: #AAA; margin-left: 4px;}.sf-toolbar-block-dump .sf-toolbar-info img { display: none;}/ Responsive Design /.sf-toolbar-icon .sf-toolbar-label,.sf-toolbar-icon .sf-toolbar-value { display: none;}.sf-toolbar-block-config .sf-toolbar-icon .sf-toolbar-label { display: inline-block;}/ Legacy Design - these styles are maintained to make old panels look a bit better on the new toolbar /.sf-toolbar-block .sf-toolbar-info-piece-additional-detail { color: #AAA; font-size: 12px;}.sf-toolbar-status-green .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-yellow .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-red .sf-toolbar-info-piece-additional-detail { color: #FFF;}@media (min-width: 768px) { .sf-toolbar-icon .sf-toolbar-label, .sf-toolbar-icon .sf-toolbar-value { display: inline; } .sf-toolbar-block .sf-toolbar-icon img, .sf-toolbar-block .sf-toolbar-icon svg { top: 6px; } .sf-toolbar-block-time .sf-toolbar-icon svg, .sf-toolbar-block-memory .sf-toolbar-icon svg { display: none; } .sf-toolbar-block-time .sf-toolbar-icon svg + span, .sf-toolbar-block-memory .sf-toolbar-icon svg + span { margin-left: 0; } .sf-toolbar-block .sf-toolbar-icon { padding: 0 10px; } .sf-toolbar-block-time .sf-toolbar-icon { padding-right: 5px; } .sf-toolbar-block-memory .sf-toolbar-icon { padding-left: 5px; } .sf-toolbar-block-request .sf-toolbar-icon { padding-left: 0; padding-right: 0; } .sf-toolbar-block-request .sf-toolbar-label { margin-left: 5px; } .sf-toolbar-block-request .sf-toolbar-status + svg { margin-left: 5px; } .sf-toolbar-block-request .sf-toolbar-icon svg + .sf-toolbar-label { margin-left: 0; } .sf-toolbar-block-request .sf-toolbar-label + .sf-toolbar-value { margin-right: 10px; } .sf-toolbar-block-request:hover .sf-toolbar-info { max-width: none; } .sf-toolbar-block .sf-toolbar-info-piece b { font-size: 12px; } .sf-toolbar-block .sf-toolbar-info-piece span { font-size: 13px; } .sf-toolbar-block-right { float: right; margin-left: 0; margin-right: 0; }}@media (min-width: 1024px) { .sf-toolbar-block .sf-toolbar-info-piece-additional, .sf-toolbar-block .sf-toolbar-info-piece-additional-detail { display: inline; } .sf-toolbar-block .sf-toolbar-info-piece-additional:empty, .sf-toolbar-block .sf-toolbar-info-piece-additional-detail:empty { display: none; }}/** Error Toolbar */.sf-error-toolbar .sf-toolbarreset { background: #222; color: #f5f5f5; font: 13px/36px Arial, sans-serif; height: 36px; padding: 0 15px; text-align: left;}.sf-error-toolbar .sf-toolbarreset svg { height: auto;}.sf-error-toolbar .sf-toolbarreset a { color: #99cdd8; margin-left: 5px; text-decoration: underline;}.sf-error-toolbar .sf-toolbarreset a:hover { text-decoration: none;}.sf-error-toolbar .sf-toolbarreset .sf-toolbar-icon { float: left; padding: 5px 0; margin-right: 10px;}.sf-full-stack { left: 0px; font-size: 12px;}/* Media query print: Do not print the Toolbar. **/@media print { .sf-toolbar { display: none !important; }}</style><script nonce="d02d8f1c8a1c6e60527bd80936a6d463">/<![CDATA[/ (function () { Sfjs.loadToolbar('2eef0b'); })();/]]>*/</script>\n </body>\n </html>\n """ #version: "1.1" #statusCode: 200 #statusText: "OK" #charset: "UTF-8"}
path	"businessplan-aufstellen-so-funktioniert-die-blaupause-in-die-selbstaendigkeit/"

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