Symfony Profiler

Settings

DefaultController :: menuAction

Request

GET Parameters

Key	Value
_path	"_format=html&_locale=en&_controller=App%5CStartPlatz%5CBundle%5CWebsiteBundle%5CController%5CDefaultController%3A%3AmenuAction"

POST Parameters

No POST parameters

Uploaded Files

No files were uploaded

Request Attributes

Key	Value
_controller	"App\StartPlatz\Bundle\WebsiteBundle\Controller\DefaultController::menuAction"
_format	"html"
_locale	"en"
_stopwatch_token	"592617"
permalink	"https://www.staging.startplatz.de/web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich"

Request Headers

Header	Value
accept	"/"
accept-charset	"ISO-8859-1,utf-8;q=0.7,*;q=0.7"
accept-encoding	"gzip, br, zstd, deflate"
accept-language	"en-us,en;q=0.5"
forwarded	"for="172.22.0.12";host="www.staging.startplatz.de";proto=http"
host	"www.staging.startplatz.de"
referer	"https://www.staging.startplatz.de/web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich"
user-agent	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-forwarded-for	"172.22.0.12"
x-forwarded-server	"c7c6e7953db4"
x-php-ob-level	"0"
x-real-ip	"216.73.216.183"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header	Value
cache-control	"no-cache, private"
date	"Sat, 28 Feb 2026 08:07:42 GMT"
x-debug-token	"81aaf8"

Cookies

Request Cookies

No request cookies

Response Cookies

No response cookies

Session

Session Metadata

No session metadata

Session Attributes

No session attributes

Session Usage

0 Usages

Stateless check enabled

Session not used.

Flashes

No flash messages were created.

Server Parameters

Defined in .env

Key	Value
ANTHROPIC_API_KEY	""
CLOUDINARY_API_KEY	"187719847589952"
CLOUDINARY_API_SECRET	"2L0-UBEtXjD-ODU3On8eqJrZPFY"
CLOUDINARY_CLOUDNAME	"startplatz"
CLOUDINARY_URL	"cloudinary://187719847589952:2L0-UBEtXjD-ODU3On8eqJrZPFY@startplatz"
CRON_API_KEY	"cron_sp_X9kM4nQ7pR2sT6vW8yB1"
MONSUM_WEBHOOK_PASSWORD_CGN	""
MONSUM_WEBHOOK_PASSWORD_DUS	""
MONSUM_WEBHOOK_PASSWORD_TESTPLATZ	""
MONSUM_WEBHOOK_USER_CGN	""
MONSUM_WEBHOOK_USER_DUS	""
MONSUM_WEBHOOK_USER_TESTPLATZ	""
OPENAI_ORGANIZATION	"STARTPLATZ"
REDIS_URL	""
SESSION_SAVE_PATH	"%kernel.project_dir%/var/cache/sessions"
SKOOL_WEBHOOK_KI_CAMPUS	"https://api.skool.com/groups/ki-campus/webhooks/5f76ae64499d42a49dafbf613fec3ec0"
SKOOL_WEBHOOK_KI_TREFFPUNKT	"https://api.skool.com/groups/ki-treffpunkt/webhooks/af0324eeef3d40649f8d16607fe6e7b9"
STATISTIC_ZAPIER_API_KEY	"50670"
TEST_DATA_PATH	"data/test-bewerbungen"
TWILIO_AUTH_TOKEN	""
TYPEFORM_WEBHOOK_SECRET	""
WP_API_BASE_URL	""
WP_API_PASSWORD	""
WP_API_USERNAME	""

Defined as regular env variables

Key	Value
APP_DEBUG	"1"
APP_ENV	"dev"
APP_SECRET	"a8A3I6BRkJE2ppNaBcgPec5i6E8Iwqwm"
CONTENT_LENGTH	""
CONTENT_TYPE	""
DATABASE_URL	"mysql://startplatz:kpp8o9pWYAp2@startplatz-staging-mysql:3306/startplatz-wordpress"
DOCUMENT_ROOT	"/var/www/html/public"
DOCUMENT_URI	"/index.php"
EASYBILL_EMAIL_AI_HUB	"lorenz.graef@startplatz.de"
EASYBILL_EMAIL_FGH	"alexandra.thelen@startplatz.de"
EASYBILL_EMAIL_SP_CGN	"admin@startplatz.de"
EASYBILL_EMAIL_SP_DUS	"johannes.graef@startplatz.de"
EASYBILL_TOKEN_AI_HUB	"1NrjWZrE53dSqWFmMNz0oRd8i22VFmK1Oww9huGp8DPry8EfK1Oj9h6HeW7fyDUM"
EASYBILL_TOKEN_FGH	"Fjqj30ZbQorEtdpRfw3T19eAkOgrrgzq4WcExyLrxuot0bzkDpUrjpv41YH8dgBK"
EASYBILL_TOKEN_SP_CGN	"9njde49xtcsoswco4c80oggkwwoo080osow8soo8go4gkw0gwwgc8sck4wgw08og"
EASYBILL_TOKEN_SP_DUS	"YnHmfQYjOQ01hZ97zQKhsDLcvPc632dhdYjnUYuE4ZzkbAfkyC2TbOGOckUBFBDZ"
FCGI_ROLE	"RESPONDER"
GATEWAY_INTERFACE	"CGI/1.1"
GPG_KEYS	"528995BFEDFBA7191D46839EF9BA0ADA31CBD89E 39B641343D8C104B2B146DC3F9C39DC0B9698544 F1F692238FBC1666E5A5CCD4199F9DFEF6FFBAFD"
HOME	"/home/www-data"
HOSTNAME	"dev"
HTTP_ACCEPT	"/"
HTTP_ACCEPT_CHARSET	"ISO-8859-1,utf-8;q=0.7,*;q=0.7"
HTTP_ACCEPT_ENCODING	"gzip, br, zstd, deflate"
HTTP_ACCEPT_LANGUAGE	"en-us,en;q=0.5"
HTTP_FORWARDED	"for="172.22.0.12";host="www.staging.startplatz.de";proto=http"
HTTP_HOST	"www.staging.startplatz.de"
HTTP_REFERER	"https://www.staging.startplatz.de/web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich"
HTTP_USER_AGENT	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_FORWARDED_FOR	"172.22.0.12"
HTTP_X_FORWARDED_SERVER	"c7c6e7953db4"
HTTP_X_REAL_IP	"216.73.216.183"
HUBSPOT_API_KEY	"pat-na1-72043aa0-44a4-4dd6-b57a-5759597c4642"
HUBSPOT_DEFAULT_FORM_GUID	"1e712a28-62f9-46e0-99f5-13f6bdc0ec70"
HUBSPOT_PORTAL_ID	"44225308"
HUBSPOT_TRACKING_ID	"2795177"
MAILER_DSN	"smtp://STARTPLATZ:md-UPVV0udzlA47hrj9B-LMGQ@smtp.mandrillapp.com:587"
MONSUM_API_EMAIL_CGN	"startplatz@lennarz-consulting.de"
MONSUM_API_EMAIL_DUS	"startplatz@lennarz-consulting.de"
MONSUM_API_EMAIL_TESTPLATZ	"lorenz.graef@startplatz.de"
MONSUM_API_TOKEN_CGN	"32e50c9db555d24f87b40c641b4b014bKzrRnijwaj7yLDB7c0CKXYmVJCzyATZ3"
MONSUM_API_TOKEN_DUS	"762173de1b510657bb44a2662747bac9nUFkR3NatmYlrqjI7hswGM2ZsDBbgYxR"
MONSUM_API_TOKEN_TESTPLATZ	"c0c8e924c966fbf562c59646ee67b2a3sh4WFrDN3XxPiwKcskvfcRWQyzWOy4Bu"
OPENAI_API_KEY	"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"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
PATH_INFO	""
PERPLEXITY_API_KEY	"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"
PHPIZE_DEPS	"autoconf \t\tdpkg-dev dpkg \t\tfile \t\tg++ \t\tgcc \t\tlibc-dev \t\tmake \t\tpkgconf \t\tre2c"
PHP_ASC_URL	"https://www.php.net/distributions/php-8.1.34.tar.xz.asc"
PHP_CFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_CPPFLAGS	"-fstack-protector-strong -fpic -fpie -O2 -D_LARGEFILE_SOURCE -D_FILE_OFFSET_BITS=64"
PHP_INI_DIR	"/usr/local/etc/php"
PHP_LDFLAGS	"-Wl,-O1 -pie"
PHP_SELF	"/index.php"
PHP_SHA256	"ffa9e0982e82eeaea848f57687b425ed173aa278fe563001310ae2638db5c251"
PHP_URL	"https://www.php.net/distributions/php-8.1.34.tar.xz"
PHP_VERSION	"8.1.34"
PWD	"/var/www/html"
QUERY_STRING	"_path=_format%3Dhtml%26_locale%3Den%26_controller%3DApp%255CStartPlatz%255CBundle%255CWebsiteBundle%255CController%255CDefaultController%253A%253AmenuAction"
REDIRECT_STATUS	"200"
REMOTE_ADDR	"127.0.0.1"
REMOTE_PORT	"49018"
REQUEST_METHOD	"GET"
REQUEST_SCHEME	"http"
REQUEST_TIME	1772266062
REQUEST_TIME_FLOAT	1772266062.4462
REQUEST_URI	"/_fragment?_path=_format%3Dhtml%26_locale%3Den%26_controller%3DApp%255CStartPlatz%255CBundle%255CWebsiteBundle%255CController%255CDefaultController%253A%253AmenuAction"
SCRIPT_FILENAME	"/var/www/html/public/index.php"
SCRIPT_NAME	"/index.php"
SERVER_ADDR	"172.22.0.7"
SERVER_NAME	"dev.startplatz.de"
SERVER_PORT	"80"
SERVER_PROTOCOL	"HTTP/1.1"
SERVER_SOFTWARE	"nginx/1.18.0"
SHLVL	"1"
STARTPLATZ_BUILDTIME	"001"
STARTPLATZ_DATABASE_WORDPRESS_HOST	"startplatz-staging-mysql"
STARTPLATZ_DATABASE_WORDPRESS_NAME	"startplatz-wordpress"
STARTPLATZ_DATABASE_WORDPRESS_PASSWORD	"kpp8o9pWYAp2"
STARTPLATZ_DATABASE_WORDPRESS_USER	"startplatz"
STARTPLATZ_ENVIRONMENT	"staging.www.staging.startplatz.de"
STARTPLATZ_HOST	"www.staging.startplatz.de"
STRIPE_LIVE_KEY_AI_HUB	"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"
STRIPE_LIVE_KEY_ECODYNAMICS	"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"
STRIPE_LIVE_KEY_STARTPLATZ	"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"
STRIPE_SK_INITIAL	"ojWxv1978YWU"
STRIPE_TEST_KEY_AI_HUB	"sk_test_51PmYwGDCU56CMQmgpcCdmzVTjiym8wom2WWiAAuVOUhS55972eM73wDNRDEBfGMnoLSt81yqW5CKCyraQKPDTb6y00xGk2RMpj"
STRIPE_TEST_KEY_ECODYNAMICS	"sk_test_51PeutFFqPnUaAUP6dP1y273V3ckVBrUUxBSSIufpLoU2TdWoJBbzjnNmfM3UHsauN4ZuhObIZYhhPLd4621AmzzW00xaHryus4"
STRIPE_TEST_KEY_STARTPLATZ	"sk_test_51O8fFSHegJLrFARiXBFfwCkkRCTyr64RpTlYx5X7FPNEKDSRhQHgb7X9WELyNzmMkMT39tavykkZbtbWDsCz0Tc800bNFXrtbH"
STRIPE_WEBHOOK_SECRET	"whsec_replace_with_actual_webhook_secret_from_stripe_dashboard"
SYMFONY_DOTENV_VARS	"CLOUDINARY_URL,CLOUDINARY_CLOUDNAME,CLOUDINARY_API_KEY,CLOUDINARY_API_SECRET,SESSION_SAVE_PATH,OPENAI_ORGANIZATION,ANTHROPIC_API_KEY,STATISTIC_ZAPIER_API_KEY,CRON_API_KEY,SKOOL_WEBHOOK_KI_CAMPUS,SKOOL_WEBHOOK_KI_TREFFPUNKT,TEST_DATA_PATH,MONSUM_WEBHOOK_USER_CGN,MONSUM_WEBHOOK_PASSWORD_CGN,MONSUM_WEBHOOK_USER_DUS,MONSUM_WEBHOOK_PASSWORD_DUS,MONSUM_WEBHOOK_USER_TESTPLATZ,MONSUM_WEBHOOK_PASSWORD_TESTPLATZ,WP_API_USERNAME,WP_API_PASSWORD,WP_API_BASE_URL,REDIS_URL,TYPEFORM_WEBHOOK_SECRET,TWILIO_AUTH_TOKEN"
USER	"www-data"
WP_API_PROD_BASE_URL	"https://www.startplatz.de/wp-json/wp/v2"
WP_API_PROD_PASSWORD	"lSFFfrfi24zjRXtmqlwxWlBx"
WP_API_PROD_USERNAME	"Allmeda"
argc	0
argv	[]

Parent Request

Return to parent request (token = 9063f5)

Key	Value
_controller	"Startplatz\Bundle\WordpressIntegrationBundle\Controller\PassthruController::passthruAction"
_firewall_context	"security.firewall.map.context.main"
_route	"startplatz_wordpress_passthru"
_route_params	[`"path" => "web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich/"`]
_security_firewall_run	"_security_main"
_stopwatch_token	"fc5f6c"
_wordpressResponse	Symfony\Component\HttpFoundation\Response {#5132+headers: Symfony\Component\HttpFoundation\ResponseHeaderBag {#2946 …} #content: """ <!DOCTYPE html>\n <html lang="de">\n <head>\n <meta charset="utf-8">\n <meta name="viewport" content="width=device-width, initial-scale=1">\n \n <link rel="profile" href="http://gmpg.org/xfn/11">\n <link rel="pingback" href="https://www.staging.startplatz.de/xmlrpc.php">\n <!-- Apple Touch Icon (180x180 auto-scales) -->\n <link rel="apple-touch-icon" href="/apple-touch-icon.png">\n <!-- Favicon -->\n \n <link rel="icon" href="/favicon.png" sizes="32x32">\n \n \n <!-- HTML5 Shim and Respond.js IE8 support of HTML5 elements and media queries -->\n <!--[if lt IE 9]>\n <script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.min.js"></script>\n <script src="https://cdnjs.cloudflare.com/ajax/libs/respond.js/1.4.2/respond.min.js"></script>\n <![endif]-->\n <!-- Google tag (gtag.js) -->\n <script async src="https://www.googletagmanager.com/gtag/js?id=G-XYVL4EFW9X"></script>\n <script>\n window.dataLayer = window.dataLayer \|\| [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n \n gtag('config', 'G-XYVL4EFW9X');\n </script>\n <!-- End Google tag -->\n \n <noscript>\n <img height="1" width="1" src="https://www.facebook.com/tr?id=767917863396798&ev=PageView&noscript=1"/>\n </noscript>\n \n <!-- wp_head starts -->\n <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />\n \t<style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>\n \t\n \t<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https://yoast.com/wordpress/plugins/seo/ -->\n \t<title>Web-Advertising: Fluch und Segen zugleich und doch unersetzlich - STARTPLATZ</title>\n \t<meta name="description" content="Ohne Internetwerbung kommt kein Unternehmen aus. Hier findest du die wohl wichtigsten Vor- und Nachteile von Web-Advertising." />\n \t<link rel="canonical" href="https://www.staging.startplatz.de/web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich/" />\n \t<meta property="og:locale" content="de_DE" />\n \t<meta property="og:type" content="article" />\n \t<meta property="og:title" content="Web-Advertising: Fluch und Segen zugleich und doch unersetzlich" />\n \t<meta property="og:description" content="Ohne Internetwerbung kommt kein Unternehmen aus. 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April 2019, 16:41 :: <a href="https://www.staging.startplatz.de/category/aktuelle-trends/" rel="category tag">Aktuelle Trends</a> \| <a href="https://www.staging.startplatz.de/category/allgemein/" rel="category tag">Allgemein</a></p>\n <p class="date">Autor: lgraef</p>\n <p><p><b>Wer ein Geschäft betreibt, ganz gleich, in welchem Bereich, kommt nicht an Web-Advertising vorbei. Das gilt selbst für Offline-Produkte bzw. Unternehmen, auch wenn letztere eine aussterbende Gattung sind.</b> <b>Allerdings hat Werbung im Netz eigene Vor- und Nachteile, die selbst erfolgreichen Unternehmern oft nicht bewusst sind. Der folgende Artikel will die Chancen und Stolpersteine für Startup-Unternehmer offenlegen.</b></p>\n <p><span id="more-62819"></span></p>\n <h3><b>Vorteil: Durchsetzungsfähigkeit</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Stellen wir uns den E-Commerce als Landkarte vor. Dann wird schnell klar, dass die Zahl der weißen Flecken faktisch nicht mehr existent ist. </span><span style="font-weight: 400;">In jedem Bereich gibt es bereits Unternehmen; so manches wird von Platzhirschen schon seit Jahrzehnten dominiert. Hier muss man die Analogie zu anderen Werbeplattformen ziehen. </span><span style="font-weight: 400;">Egal ob Fernsehen, Radio oder Print. Dort gewinnt der, der das nötige Kleingeld hat. Im Internet hingegen hat jeder das Zeug dazu, mit einer guten Kampagne seine Zielgruppe zu erreichen.</span></p>\n <h3><b>Nachteil: Filterbarkeit</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Jeder kann es überprüfen, wenn er in seinem Browser ein privates Fenster ansteuert und damit auf die Startseite der Süddeutschen Zeitung, des Spiegels oder vieler anderer Magazine surft. </span></p>\n <p><i><span style="font-weight: 400;"> „Bitte schalten Sie Ihren Werbeblocker aus, um unser Angebot sehen zu können.“ </span></i><span style="font-weight: 400;">lautet ihr Tenor. Das ist für Unternehmen ein großes Problem. Denn lange Zeit wurde es mit der Netzwerbung hemmungslos übertrieben, sodass manche Seiten vor lauter Werbung gar nicht mehr zugänglich waren. </span><span style="font-weight: 400;">Die Folge: Es etablierten sich Filtersysteme, die für jeden User, oft sogar kostenlos zugänglich sind, vom BGH höchstselbst erlaubt wurden und </span><span style="font-weight: 400;">die immer intelligenter werden</span><span style="font-weight: 400;">.</span></p>\n <p><span style="font-weight: 400;">Egal, welche Tricks man auch anwendet, es besteht die hohe Wahrscheinlichkeit, dass sie in einem relativ kurzen Zeitraum wieder unwirksam werden, weil neue Blocker-Software sich darauf einstellt. Das ist </span><span style="font-weight: 400;">eine gigantische, teure Gefahr</span><span style="font-weight: 400;"> für das E-Commerce. </span></p>\n <p><center><img fetchpriority="high" decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2019/04/gastbeitrag_internetwerbung_fluch_und_segen2.jpg" alt="" width="600" height="400" />Dass Adblocker heute so groß sind, muss man nicht den Gerichten vorwerfen, die sie erlaubten. Hätten es nicht so viele Werbetreibende übertrieben, wären sie nicht notwendig.</center></p>\n <h3><b>Vorteil: Automatisierbarkeit</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Ein weiterer, enorm großer Vorteil ist, dass Internetwerbung an vielen Stellen automatisiert ablaufen kann. Ein echtes Alleinstellungsmerkmal ohne Beispiel. </span><span style="font-weight: 400;">Dafür sorgen ganz prominent Newsletter-Softwares. Natürlich, </span><a href="https://www.newsletter2go.de/newsletter-software/" target="_blank" rel="noopener"><span style="font-weight: 400;">in das Thema sollte man sich einlesen</span></a><span style="font-weight: 400;">, muss unter den vielen Produkten eines herausfinden, das für die Notwendigkeiten des eigenen Unternehmens passt. </span></p>\n <p><span style="font-weight: 400;">Aber: diese Tools machen es einem nicht nur möglich, selbst mit geringsten Computerkenntnissen professionell wirkende Newsletter zu erstellen. Sie können eben auch unzählige automatisierte Vorgänge ablaufen lassen, zum Teil spezifisch auf die Reaktionen des einzelnen Kunden ausgerichtet. </span></p>\n <h3><b>Nachteil: Spam-Empfinden</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Das Internet ist kein Neuland mehr, sondern im Alltag der allermeisten Menschen verankert. Eines allerdings hält sich hartnäckig seit den wilden Anfangstagen, die Kostenlos-Kultur. </span><span style="font-weight: 400;">Man kann noch so oft erklären, was Server kosten, dass sich Informationserstellung im Netz im Arbeitsaufwand kaum von der für die Offline-Welt unterscheidet; viele Menschen sind nach wie vor der Meinung, </span><span style="font-weight: 400;"><a href="https://www.basicthinking.de/blog/2018/07/18/kostenlos-kultur-deutschland/" rel="noopener" target="_blank">was im Netz ist, müsse kostenlos sein</a></span><span style="font-weight: 400;">. </span></p>\n <p><span style="font-weight: 400;">Obschon es bei Medienprodukten mit Trippelschritten besser wird, stehen nach wie vor viele jeglicher Werbung ablehnend gegenüber. </span></p>\n <p><span style="font-weight: 400;">Nicht nur das allein ist ein Problem. Denn für viele Kunden bedeutet Werbung, egal wie harmonisch sie integriert wurde, eine Störung im Konsum der für sie relevanten Medien. Dabei kann es schnell geschehen, dass eine Marke ein negatives Image bekommt.</span></p>\n <h3><b>Vorteil: Multiple Möglichkeiten</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Im Fernsehen kann man nur Spots schalten. In Zeitungen nur gedruckte Anzeigen einbauen. Im Netz hingegen kann man:</span></p>\n <ul>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Durch SEM bei Google besser ranken</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">E-Mail-Marketing betreiben</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Werbebanner einbinden</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Pop-up-Werbung schalten</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Verbal Placement in Blogs betreiben</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Retargeting betreiben, was </span><span style="font-weight: 400;"><a href="https://upload-magazin.de/blog/29945-cookies-dsgvo/" rel="noopener" target="_blank">auch in der Post-DSGVO-Welt noch möglich</a></span><span style="font-weight: 400;"> ist.</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Interstitials und Prestitials in Seiten einbinden</span></li>\n </ul>\n <p><span style="font-weight: 400;">Das sind nur die großen Oberbegriffe. Vielfach verbergen sich dahinter zahllose weitere Möglichkeiten. Sie alle sind in ihrer Gesamtheit ein sehr gutes Beispiel dafür, wie multipel, geradezu grenzenlos die Möglichkeiten sind.</span></p>\n <h3><b>Nachteil: Seriositätsempfinden</b></h3>\n <p> </p>\n <p><center><img decoding="async" class="img-responsive" src="https://www.startplatz.de/wp-content/uploads/2019/04/gastbeitrag_internetwerbung_fluch_und_segen1.jpg" alt="" width="600" height="400" />Werbung, indem man bloß auf seiner Seite guten Content veröffentlicht. Nur ein Beispiel, wie faszinierend die Werbemöglichkeiten im Netz sind.</center><br />\n <span style="font-weight: 400;">Auch dieser Punkt hat damit zu tun, dass das Internet, egal wie gereift und etabliert es auch ist, von vielen immer noch als etwas Halbfertiges angesehen wird.</span></p>\n <p><span style="font-weight: 400;">Menschen neigen dazu, Werbung im Internet als weniger seriös anzusehen und das sogar dann, wenn dahinter klar sichtbar eine große Marke steckt, die auch in der Offline-Welt fleißig wirbt. </span></p>\n <p><span style="font-weight: 400;">Vieles hat damit zu tun, dass das Internet nach wie vor seine „grauen Zonen“ hat. Gewalt, Pornografie, Mobbing. Ganz gleich, wie weit man davon mit seinem Unternehmen entfernt ist, es besteht immer die Chance, dass etwas abfärbt. </span></p>\n <p><span style="font-weight: 400;">Ferner kommt hinzu, dass das Netz seinen erklecklichen Teil an Betrugsversuchen, Diebstählen, Abzocken vorzuweisen hat, </span><span style="font-weight: 400;"><a href="https://www.bsi-fuer-buerger.de/BSIFB/DE/Risiken/SpamPhishingCo/Phishing/phishing_node.html" rel="noopener" target="_blank">sogar eine eigene Betrugsform</a></span><span style="font-weight: 400;">, die ohne Werbung schlicht nicht funktionieren würde, das Phishing.</span></p>\n <p><span style="font-weight: 400;">Auch deshalb misstrauen viele Onlinewerbung tendenziell mehr, hinter jedem Banner könnte ja theoretisch ein Virus stecken, hinter jeder Webseite ein Betrugsversuch. Tatsächlich dürfte dieser Nachteil am schwersten auszurotten sein, da Kriminelle tagtäglich neue Ideen entwickeln und so dem Business gewaltigen Schaden zufügen.</span></p>\n <h3><b>Vorteil: Feedback, Feedback, Feedback</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Es gibt, wenn man offline wirbt, nur wenige und zudem recht schwache Möglichkeiten, für seine Werbung Feebackschleifen zu implementieren.</span></p>\n <ul>\n <li style="font-weight: 400;"><span style="font-weight: 400;">QR-Codes</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Gutscheine</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Fragebögen</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Umfragen</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Internetadressen</span></li>\n </ul>\n <p><span style="font-weight: 400;">sind die wenigen Dinge, die auch offline Werbung messbar machen können, fast alle laufen zumindest teilweise über das Internet ab. </span></p>\n <p><span style="font-weight: 400;">Denn genau hier sitzt die Schaltzentrale für jeden Gewerbetreibenden. Nirgendwo sonst kann er bis auf die letzte Nachkommastelle genau erkennen, wie viele Menschen ein Banner geklickt haben. </span></p>\n <p><span style="font-weight: 400;">Nirgendwo sonst kann er messen, wie lange jemand durchschnittlich auf sein Werbevideo schaut, auf seiner Webseite verbleibt. </span></p>\n <p><span style="font-weight: 400;">Tatsächlich ist es die perfekte Kontrolle, die so unendlich erscheinende Vorteile generiert:</span></p>\n <ul>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Höchst exakte Planung von Werbebudgets</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Genaues Setzen von Schwerpunkten auf bestimmte Plattformen bzw. Werbe-Varianten</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Maximale Anpassungsmöglichkeiten an die responsivste Zielgruppe</span></li>\n <li style="font-weight: 400;"><span style="font-weight: 400;">Eine per Geo-Tagging GPS-genaue Lokalisierung seiner Zielgruppen</span></li>\n </ul>\n <h3><b>Nachteil: Mögliche Shitstorms</b></h3>\n <p> <br />\n <span style="font-weight: 400;">ING-Diba, Samsung, Pril (Henkel), Nestlé, Dr. Oetker, Lidl, Peek & Cloppenburg, Burger King, Gillette. Eine kleine Liste ziemlich großer Unternehmen mit eigener Marketing-Abteilung, von denen man dementsprechend annehmen sollte, dass ihnen auch bei der virtuellen Werbung keine Fehler unterlaufen. </span></p>\n <p><span style="font-weight: 400;">Das Gegenteil ist der Fall. All diese Marken (und noch einige mehr) sahen sich in jüngerer Vergangenheit wegen Werbe-Fehltritten einem der größten Nachteile des Netzes ausgesetzt: </span><span style="font-weight: 400;">Die Möglichkeit, dass sich etwas, das von der Netzgemeinde als negativ empfunden wird, </span><span style="font-weight: 400;"><a href="https://www.christianscherg.com/christian-scherg-blog/item/shitstorm-beispiele" rel="noopener" target="_blank">binnen Stunden wie ein Lauffeuer verbreitet</a></span><span style="font-weight: 400;"> und so zu einem Shitstorm wird. </span><span style="font-weight: 400;">Es spricht für die Marketing-Abteilungen dieser Unternehmen, dass sie die Sache beheben konnten, bevor ein ernsthafter Reputationsschaden eintrat. Kleinere Unternehmen müssen jedoch ungleich vorsichtiger agieren; hier kann ein Shitstorm den Untergang bedeuten. </span></p>\n <h3><b>Vorteil: Anpassbarkeit</b></h3>\n <p> <br />\n <span style="font-weight: 400;">Wie wird ein TV-Spot produziert? Es ist ein langwieriger Prozess, der auf vielen verschiedenen Ebenen abläuft und bei dem die reine Dreharbeit nur einen Bruchteil der Zeit einnimmt. </span><span style="font-weight: 400;">Vor allem aber ist folgendes wichtig: Wenn der Spot einmal gebucht wurde und erst recht, wenn er ausgestrahlt wurde, lässt sich kaum noch etwas nachträglich daran ändern. Zumindest nicht ohne weiteres. </span><span style="font-weight: 400;">Etwas herausschneiden, was sich im Nachhinein als unvorteilhaft erweist? Unmöglich, die Werbeblöcke haben ja ihre exakt berechnete Länge. </span></p>\n <p><span style="font-weight: 400;">Gleiches bei Print, wobei dort noch hinzukommt, dass man sich nicht mal mehr damit herausreden kann, dass sich etwas „versendet“, also nach gewisser Zeit vergessen sein wird. Es ist ja nach wie vor auf Papier vorhanden, für jedermann sichtbar. </span><span style="font-weight: 400;">Nun heißt es zwar, dass das Internet nichts vergisst. Aber für Werbung gilt das nur im höchst eingeschränkten Maße. Natürlich, die großen Fauxpas der Werbung bleiben hängen. </span><span style="font-weight: 400;">Aber wenn ein Banner optimiert, eine E-Mail umformuliert, ein Spot neu geschnitten wird, dann ist das nicht nur mit einer enormen Leichtigkeit möglich, sondern obendrein auch noch so machbar, dass es kaum einem Kunden negativ auffällt</span></p>\n <h3><strong>Du schreibst interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content auf unserem Blog präsentieren? <a href="olga.rube@startplatz.de">Melde dich bei uns</a></strong></h3>\n </p>\n \n \n <script>(function() {\n \twindow.mc4wp = window.mc4wp \|\| {\n \t\tlisteners: [],\n \t\tforms: {\n \t\t\ton: function(evt, cb) {\n \t\t\t\twindow.mc4wp.listeners.push(\n \t\t\t\t\t{\n \t\t\t\t\t\tevent : evt,\n \t\t\t\t\t\tcallback: cb\n \t\t\t\t\t}\n \t\t\t\t);\n \t\t\t}\n \t\t}\n \t}\n })();\n </script><!-- Mailchimp for WordPress v4.10.8 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-1" class="mc4wp-form mc4wp-form-53992 mc4wp-form-styles-builder mc4wp-ajax" method="post" data-id="53992" data-name="Blogartikel" ><div class="mc4wp-form-fields"><p>\r\n \t<label>Jetzt unseren Newsletter abonnieren und keine News aus der Startup-Szene mehr verpassen!</label>\r\n \t<label> \r\n \t\t<input type="email" name="EMAIL" placeholder="Deine E-Mail Adresse" required />\r\n </label>\r\n </p>\r\n <p>\r\n \t<input type="submit" value="Registrieren" />\r\n </p></div><label style="display: none !important;">Wenn du ein Mensch bist, lasse das Feld leer: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1772266062" /><input type="hidden" name="_mc4wp_form_id" value="53992" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-1" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->\n \n <div id="relatedposts">\n <div class="section-header">\n <h2>Ähnliche Beiträge</h2>\n </div>\n <ul> <h3><a href="https://www.staging.startplatz.de/digitale-starthilfe-fuer-gruenderinnen/">Digitale Starthilfe für Gründer:innen</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2025/10/Titelbild-Blogbeitrag-34-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" /> </div>\n <div class="media-body">\n <p>Digitale Starthilfe für Gründer:innen – unverzichtbar Das Gründen eines Start-ups sollte die künftigen Unternehmer:innen gut planen und professionell umsetzen. Denn unabhängig der jeweiligen Branchen gilt die Konkurrenz als hoch – und genauso die Ansprüche der Käufer:innen. Als entscheidender Faktor für das Etablieren und den Erfolg des Start-ups dienen die Erkenntnisse moderner Digitalisierung. Sie gestaltete die […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/startplatz-erfolgsgeschichte-wie-intombi-ev-weltweit-maedchen-unterstuetzt/">STARTPLATZ Erfolgsgeschichte: Wie intombi e.V. weltweit Mädchen unterstützt</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2025/06/Titelbild-Blogbeitrag-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Für 99 Euro eine Ziege spenden und damit einem Mädchen in Ruanda den ersten Schritt in ein selbstbestimmtes Leben ermöglichen? Genau das macht intombi e.V. möglich. Seit 15 Jahren engagiert sich das Social Startup für die Förderung von Mädchen und jungen Frauen – in Südafrika, Ruanda, Deutschland und bald auch in der Ukraine. Hinter dem Herzensprojekt […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/erfolg-aus-dem-startplatz-wie-simplejobs-recruiting-neu-denkt/">Erfolg aus dem STARTPLATZ: Wie Simplejobs Recruiting neu denkt</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2025/05/Titelbild-Blogbeitrag-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>5 Uhr morgens, Betriebshof der Frankfurter Müllabfuhr. Statt im Büro zu sitzen, steigen Thomas und sein Team mit auf die Müllwagen, entleeren Tonnen und führen Gespräche mit den Mitarbeiter:innen. „Wir kennen die Jobs, die wir vermitteln, aus erster Hand“, sagt Thomas Schier. Und genau das macht den Unterschied: Wer selbst mit anpackt und die Bedingungen […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/willkommen-am-startplatz-karriere-kapitaen-unterstuetzt-jugendliche-bei-der-berufsorientierung/">Willkommen am STARTPLATZ: Karriere-Kapitän unterstützt Jugendliche bei der Berufsorientierung</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2025/04/Titelbild-Blogbeitrag-5-1-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Unsere Community wächst! Mit Karriere-Kapitän begrüßen wir ein Startup, das Jugendlichen mithilfe KI-gestützter Tools dabei unterstützt, ihren Berufs- und Studienweg reflektierter und mit mehr Orientierungssicherheit zu gestalten. Die beiden Gründer Tim und Sebi verfolgen das Ziel, mit einem digitalen Karriereberater und einer gamifizierten Lernreise in App-Form einen besseren Zugang zur Berufsorientierung zu ermöglichen. Wir haben […]</p>\n </div>\n </div>\n <hr>\n <h3><a href="https://www.staging.startplatz.de/erfolg-aus-dem-startplatz-wie-hemdlos-unternehmen-mit-massgeschneiderter-mode-begeistert/">Erfolg aus dem STARTPLATZ: Wie hemdlos Unternehmen mit maßgeschneiderter Mode begeistert</a></h3>\n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2025/04/Titelbild-Blogbeitrag-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <p>Wir haben uns mit Sinan Yilmaz, dem Founder von hemdlos, einem spannenden Startup aus dem STARTPLATZ Düsseldorf, zusammengesetzt. In unserem Gespräch haben wir über die Bedeutung ihres Slogans „auf dich zugeschnitten“ sowie ihre Erfolge und Herausforderungen gesprochen. Hemdlos bietet maßgeschneiderte Kleidung für Unternehmen an – von Hemden über Blusen bis hin zu Anzügen und Accessoires. […]</p>\n </div>\n </div>\n <hr>\n </ul></div>\n \n \n \n \n <hr class="hr-section">\n \n \n <div class="separator"></div>\n \n <div class="section-header">\n </div>\n <div class="section-header">\n <h2>Kommende Events</h2>\n <div class="btn-group pull-right">\n <button type="button" class="btn btn-gray dropdown-toggle" data-toggle="dropdown">\n Alle anzeigen <span class="caret"></span>\n </button>\n <ul class="dropdown-menu">\n <li><a href="/events?tag=network">Network events</a></li>\n <li><a href="/events?tag=workshop">Workshops</a></li>\n <li><a href="/events?tag=konferenz">Conferences</a></li>\n <li><a href="/events?tag=talk">Talks</a></li>\n <li><a href="/events?tag=pitch">Pitch events</a></li>\n </ul>\n </div>\n </div>\n \n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">Female AImpowerment: Vibe Coding</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://cdn.evbuc.com/images/1177415804/2320340747883/1/original.20260212-211452" alt="">\n <div class="date visible-xs">\n <div class="day">02</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">meetup</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/female-aimpowerment-vibe-coding-maerz-2026/">Female AImpowerment: Vibe Coding</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Monday, 02.03.26, 18:30 - 20:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ Köln, Im Mediapark 5, 50670 Köln</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=AI" class="btn btn-sort sort-gray">AI</a> \n <a href="/events?tag=KI" class="btn btn-sort sort-gray">KI</a> \n <a href="/events?tag=VibeCoding" class="btn btn-sort sort-gray">VibeCoding</a> \n <a href="/events?tag=Workshop" class="btn btn-sort sort-gray">Workshop</a> \n <a href="/events?tag=Community" class="btn btn-sort sort-gray">Community</a> \n <a href="/events?tag=External" class="btn btn-sort sort-gray">External</a> \n <a href="/events?tag=FemaleEmpowerment" class="btn btn-sort sort-gray">FemaleEmpowerment</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/female-aimpowerment-vibe-coding-maerz-2026/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">Ask und Info - mit Versicherungsexpertinnen der TK - Spezial Thema: Social Pizza</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/v1693817863/Sprechstunde_Eventbild_clc.png" alt="">\n <div class="date visible-xs">\n <div class="day">04</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">sprechstunde</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/">Ask und Info - mit Versicherungsexpertinnen der TK - Spezial Thema: Social Pizza</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Wednesday, 04.03.26, 10:30 - 13:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Speditionstraße 15A, Düsseldorf</li>\n <li><i class="fa fa-bullhorn fa-fw"></i> Kirsten Bahr</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=startplatz" class="btn btn-sort sort-gray">startplatz</a> \n <a href="/events?tag=startup" class="btn btn-sort sort-gray">startup</a> \n <a href="/events?tag=mittelstand" class="btn btn-sort sort-gray">mittelstand</a> \n <a href="/events?tag=digitale-unternehmen" class="btn btn-sort sort-gray">digitale-unternehmen</a> \n <a href="/events?tag=sprechstunde" class="btn btn-sort sort-gray">sprechstunde</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/sprechstunde-techniker-krankenkasse-social-pizza-duesseldorf-2025-11-04-2025-10-21-1761063954-2026-01-14-1768405636/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n \n <div class="post post-event">\n <div class="row visible-xs-block">\n <div class="col-xs-12">\n <h3><a href="/event/ki-chaos-masterclass-1-priorisierung/">Use-Case-Priorisierung: Was ist Hype, was bringt ROI?</a></h3>\n </div>\n </div>\n <div class="row">\n <div class="col-xs-4">\n <a href="/event/ki-chaos-masterclass-1-priorisierung/">\n <div class="calendar">\n <img class="hidden-xs img-responsive" src="https://res.cloudinary.com/startplatz/image/upload/c_fill,w_1000,h_800,q_auto,f_auto/v1769159840/events/2026/ki-chaos-zum-system-webinar.jpg" alt="">\n <div class="date visible-xs">\n <div class="day">04</div>\n <div class="year">Mar 2026</div>\n </div>\n <div class="type">ai-friday</div>\n </div>\n </a>\n </div>\n <div class="col-xs-8">\n <div class="post-head">\n <h2 class="hidden-xs"><a href="/event/ki-chaos-masterclass-1-priorisierung/">Use-Case-Priorisierung: Was ist Hype, was bringt ROI?</a></h2>\n </div>\n <div class="post-body">\n <ul class="list-unstyled">\n <li><i class="fa fa-clock-o fa-fw"></i>Wednesday, 04.03.26, 16:00 - 17:30 Uhr</li>\n <li><i class="fa fa-map-marker fa-fw"></i>STARTPLATZ, Im Mediapark 5, 50670 Köln</li>\n <li><i class="fa fa-bullhorn fa-fw"></i> Jason Lau-Christen & Andreas Spannagel</li>\n </ul>\n </div>\n </div>\n </div>\n <div class="row hidden-xs">\n <div class="col-xs-12">\n <a href="/events?tag=ki" class="btn btn-sort sort-gray">ki</a> \n <a href="/events?tag=ki-strategie" class="btn btn-sort sort-gray">ki-strategie</a> \n <a href="/events?tag=management" class="btn btn-sort sort-gray">management</a> \n <a href="/events?tag=masterclass" class="btn btn-sort sort-gray">masterclass</a> \n <a href="/events?tag=entscheider" class="btn btn-sort sort-gray">entscheider</a> \n <a href="/events?tag=priorisierung" class="btn btn-sort sort-gray">priorisierung</a> \n <a href="/events?tag=roi" class="btn btn-sort sort-gray">roi</a> \n <a href="/events?tag=online" class="btn btn-sort sort-gray">online</a> \n <a href="/events?tag=startplatz-ai-hub" class="btn btn-sort sort-gray">startplatz-ai-hub</a> \n <a href="/events?tag=jason-lau-christen" class="btn btn-sort sort-gray">jason-lau-christen</a> \n <a href="/events?tag=andreas-spannagel" class="btn btn-sort sort-gray">andreas-spannagel</a> \n \n </div>\n </div>\n <div class="row">\n <div class="col-xs-6"></div>\n <div class="col-xs-6">\n <a href="/event/ki-chaos-masterclass-1-priorisierung/" class="btn btn-green">Mehr Infos</a>\n <a href="/event/ki-chaos-masterclass-1-priorisierung/" class="btn btn-green hidden-xs">Jetzt buchen!</a>\n </div>\n </div>\n </div>\n \n <hr class="hr-section">\n \n <div class="separator quadruple"></div>\n \n </div>\n <div class="col-xs-12 col-md-4 page-aside">\n \n \n \n \n <style>\r\n .single {\r\n padding: 1px 30px 14px;\r\n margin-top: 0px;\r\n background: #525459;\r\n border: 0px solid #f0f0f0; }\r\n .single ul {\r\n margin-bottom: 0; }\r\n .single li a {\r\n color: #ffffff;\r\n font-size: 14px;\r\n font-weight: bold;\r\n text-transform: uppercase;\r\n border-bottom: 1px solid #f0f0f0;\r\n line-height: 32px;\r\n display: block;\r\n text-decoration: none; }\r\n .single li a:hover {\r\n color: #7ab800; }\r\n .single li:last-child a {\r\n border-bottom: 0px; }\r\n </style>\r\n <div class="row">\r\n <div class="single category">\r\n <div class="section-header">\r\n \t\t<center><h2 style="color: #ffffff;">Kategorien</h2></center>\r\n </div>\r\n \t\t<ul class="list-unstyled">\r\n \t\t\t<li><a href="https://www.startplatz.de/blog" title="">Alle Blogbeiträge </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/erfolgsgeschichten/" title="">Erfolgsgeschichten</a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/accelerator/" title="">Accelerator </a></li>\r\n <li><a href="https://www.startplatz.de/category/success-story/" title="">Success Stories </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/community/" title="">Community </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/corporate-services/" title="">Corporate Services </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/rheinland-pitch/" title="">Rheinland-Pitch </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/aktuelle-trends/" title="">Aktuelle Trends </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/veranstaltungen/" title="">Events </a></li>\r\n \t\t\t<li><a href="https://www.startplatz.de/category/news/" title="">News </a></li>\r\n \t\t</ul>\r\n </div>\r\n </div>\n \n <div class="separator"></div>\n <div class="section-header">\n <form role="search" method="get" class="search-form" action="https://www.staging.startplatz.de/">\n \t\t\t\t<label>\n \t\t\t\t\t<span class="screen-reader-text">Suche nach:</span>\n \t\t\t\t\t<input type="search" class="search-field" placeholder="Suchen …" value="" name="s" />\n \t\t\t\t</label>\n \t\t\t\t<input type="submit" class="search-submit" value="Suchen" />\n \t\t\t</form></div>\n \n \n \n \n <div class="separator"></div>\n <div class="section-header">\n <h2>Neueste Beiträge</h2>\n </div>\n <div class="tweet">\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-49-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/was-schnell-wachsende-startups-von-etablierten-unternehmen-ueber-kundenkommunikation-lernen-koennen/">Was schnell wachsende Startups von etablierten Unternehmen über Kundenkommunikation lernen können</a> <br> 24. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-1-80x80.jpg" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/clawconnrw/">Volles Haus und starke Use Cases: Das war die ClawCon NRW im STARTPLATZ Köln</a> <br> 20. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/02/Titelbild-Blogbeitrag-47-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/digitale-sichtbarkeit-fuer-lausitzer-unternehmen-warum-landing-pages-eine-immer-groessere-bedeutung-zukommt/">Digitale Sichtbarkeit für Lausitzer Unternehmen: Warum Landing Pages eine immer größere Bedeutung zukommt</a> <br> 3. Februar </div>\n \n </div>\n \n <div class="media">\n <div class="media-left">\n <img width="80" height="80" src="https://www.staging.startplatz.de/wp-content/uploads/2026/01/Titelbild-Blogbeitrag-47-80x80.png" class="media-object img-rounded wp-post-image" alt="" decoding="async" loading="lazy" /> </div>\n <div class="media-body">\n <a href="https://www.staging.startplatz.de/desk-sharing-fuer-startups-wie-flexible-arbeitsplatzmodelle-kosten-senken-und-teamkultur-staerken/">Desk Sharing für Startups: Wie flexible Arbeitsplatzmodelle Kosten senken und Teamkultur stärken</a> <br> 13. Januar </div>\n \n </div>\n \n </div>\n \n <div class="banner text-white tarife">\r\n <div class="banner-content">\r\n <h2>Community Membership</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n <h4>\r\n Werde Teil der <b>größten Startup Community im Rheinland\r\n <br><br>\r\n <i>Bereits ab 10 €/Monat!</i></b>\r\n <!--Jetzt 14 Tage kostenlos testen!-->\r\n </h4>\r\n \r\n <a class="btn btn-transparent hover-black" href="/community-membership/">Jetzt informieren!</a>\r\n \r\n </div>\r\n </div>\n \n <div class="banner grunderstipendium_s text-white">\r\n <div class="banner-content">\r\n <h2>Gastbeiträge</h2>\r\n \r\n <hr class="hr-white" />\r\n \r\n „Du schreibst interessante Artikel, die auf unsere Zielgruppe zugeschnitten sind und willst deinen Content auf unserem Blog präsentieren? \r\n <a class="btn btn-transparent" href="mailto:marketing@startplatz.de?subject=Gastbeitrag%20STARTPLATZ">Kontaktiere uns!</a>\r\n \r\n </div>\r\n </div>\n \n \n <div class="banner bg-white">\n <div 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col-md-8 visible-md visible-lg">\n <div class="row">\n <div class="col-xs-4">\n <div class="section-header">\n <h3>STARTPLATZ</h3>\n </div>\n <ul class="list-unstyled list-sm">\n <li><a href="/kontakt-aufnehmen">Kontakt</a></li>\n <li><a href="/pressebereich">Presse</a></li>\n <li><a href="/jobs">Jobs</a></li>\n <li><a href="/standorte">Standorte</a></li>\n </ul>\n </div>\n <div class="col-xs-4">\n <div class="section-header">\n <h3>Über diese Website</h3>\n </div>\n <ul class="list-unstyled list-sm">\n <li><a href="/wlan-am-startplatz-koeln">WLAN am STARTPLATZ Koeln</a></li>\n <li><a href="/startplatz-archiv">Archiv</a></li>\n <li><a href="/startplatz-agb">AGB</a></li>\n <li><a href="/impressum">Impressum</a></li>\n <li><a href="/datenschutz">Datenschutz</a></li>\n </ul>\n </div>\n <div class="col-xs-4">\n <div class="section-header">\n <h3>Top Themen</h3>\n </div>\n <ul class="list-unstyled list-sm">\n <li><a href="/coworking-koeln"><span class="fas fa-long-arrow-alt-right 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break; } } } pendingRequests--; var row = request.DOMNode; / Unpack the children from the row / var profilerCell = row.children[1]; var methodCell = row.children[2]; var statusCodeCell = row.children[4]; var statusCodeElem = statusCodeCell.children[0]; var durationCell = row.children[6]; if (request.error) { row.className = 'sf-ajax-request sf-ajax-request-error'; methodCell.className = 'sf-ajax-request-error'; successStreak = 0; } else { row.className = 'sf-ajax-request sf-ajax-request-ok'; successStreak++; } if (request.statusCode) { if (request.statusCode < 300) { statusCodeElem.setAttribute('class', 'sf-toolbar-status'); } else if (request.statusCode < 400) { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-yellow'); } else { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red'); } statusCodeElem.textContent = request.statusCode; } else { statusCodeElem.setAttribute('class', 'sf-toolbar-status sf-toolbar-status-red'); } if (request.duration) { durationCell.textContent = request.duration + ' ms'; } if (request.profilerUrl) { profilerCell.textContent = ''; var profilerLink = document.createElement('a'); profilerLink.setAttribute('href', request.profilerUrl); profilerLink.textContent = request.profile; profilerCell.appendChild(profilerLink); } renderAjaxRequests(); }; if (window.fetch && window.fetch.polyfill === undefined) { var oldFetch = window.fetch; window.fetch = function () { var promise = oldFetch.apply(this, arguments); var url = arguments[0]; var params = arguments[1]; var paramType = Object.prototype.toString.call(arguments[0]); if (paramType === '[object Request]') { url = arguments[0].url; params = { method: arguments[0].method, credentials: arguments[0].credentials, headers: arguments[0].headers, mode: arguments[0].mode, redirect: arguments[0].redirect }; } else { url = String(url); } if (!url.match(new RegExp("^\/((index\|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var method = 'GET'; if (params && params.method !== undefined) { method = params.method; } var stackElement = { error: false, url: url, method: method, type: 'fetch', start: new Date() }; var idx = requestStack.push(stackElement) - 1; promise.then(function (r) { stackElement.duration = new Date() - stackElement.start; stackElement.error = r.status < 200 \|\| r.status >= 400; stackElement.statusCode = r.status; stackElement.profile = r.headers.get('x-debug-token'); stackElement.profilerUrl = r.headers.get('x-debug-token-link'); stackElement.toolbarReplaceFinished = false; stackElement.toolbarReplace = '1' === r.headers.get('Symfony-Debug-Toolbar-Replace'); finishAjaxRequest(idx); }, function (e){ stackElement.error = true; finishAjaxRequest(idx); }); startAjaxRequest(idx); } return promise; }; } if (window.XMLHttpRequest && XMLHttpRequest.prototype.addEventListener) { var proxied = XMLHttpRequest.prototype.open; XMLHttpRequest.prototype.open = function(method, url, async, user, pass) { var self = this; / prevent logging AJAX calls to static and inline files, like templates / var path = url; if (url.slice(0, 1) === '/') { if (0 === url.indexOf('')) { path = url.slice(0); } } else if (0 === url.indexOf('http\u003A\/\/www.staging.startplatz.de')) { path = url.slice(32); } if (!path.match(new RegExp("^\/((index\|app(_[\\w]+)?)\\.php\/)?_wdt"))) { var stackElement = { error: false, url: url, method: method, type: 'xhr', start: new Date() }; var idx = requestStack.push(stackElement) - 1; this.addEventListener('readystatechange', function() { if (self.readyState == 4) { stackElement.duration = new Date() - stackElement.start; stackElement.error = self.status < 200 \|\| self.status >= 400; stackElement.statusCode = self.status; extractHeaders(self, stackElement); finishAjaxRequest(idx); } }, false); startAjaxRequest(idx); } proxied.apply(this, Array.prototype.slice.call(arguments)); }; } return { hasClass: hasClass, removeClass: removeClass, addClass: addClass, toggleClass: toggleClass, getPreference: getPreference, setPreference: setPreference, addEventListener: addEventListener, request: request, renderAjaxRequests: renderAjaxRequests, getSfwdt: function(token) { if (!this.sfwdt) { this.sfwdt = document.getElementById('sfwdt' + token); } return this.sfwdt; }, load: function(selector, url, onSuccess, onError, options) { var el = document.getElementById(selector); if (el && el.getAttribute('data-sfurl') !== url) { request( url, function(xhr) { el.innerHTML = xhr.responseText; el.setAttribute('data-sfurl', url); removeClass(el, 'loading'); var pending = pendingRequests; for (var i = 0; i < requestStack.length; i++) { startAjaxRequest(i); if (requestStack[i].duration) { finishAjaxRequest(i); } } / Revert the pending state in case there was a start called without a finish above. / pendingRequests = pending; (onSuccess \|\| noop)(xhr, el); }, function(xhr) { (onError \|\| noop)(xhr, el); }, '', options ); } return this; }, showToolbar: function(token) { var sfwdt = this.getSfwdt(token); removeClass(sfwdt, 'sf-display-none'); if (getPreference('toolbar/displayState') == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; document.getElementById('sfMiniToolbar-' + token).style.display = 'none'; } }, hideToolbar: function(token) { var sfwdt = this.getSfwdt(token); addClass(sfwdt, 'sf-display-none'); }, initToolbar: function(token) { this.showToolbar(token); var hideButton = document.getElementById('sfToolbarHideButton-' + token); var hideButtonSvg = hideButton.querySelector('svg'); hideButtonSvg.setAttribute('aria-hidden', 'true'); hideButtonSvg.setAttribute('focusable', 'false'); addEventListener(hideButton, 'click', function (event) { event.preventDefault(); var p = this.parentNode; p.style.display = 'none'; (p.previousElementSibling \|\| p.previousSibling).style.display = 'none'; document.getElementById('sfMiniToolbar-' + token).style.display = 'block'; setPreference('toolbar/displayState', 'none'); }); var showButton = document.getElementById('sfToolbarMiniToggler-' + token); var showButtonSvg = showButton.querySelector('svg'); showButtonSvg.setAttribute('aria-hidden', 'true'); showButtonSvg.setAttribute('focusable', 'false'); addEventListener(showButton, 'click', function (event) { event.preventDefault(); var elem = this.parentNode; if (elem.style.display == 'none') { document.getElementById('sfToolbarMainContent-' + token).style.display = 'none'; document.getElementById('sfToolbarClearer-' + token).style.display = 'none'; elem.style.display = 'block'; } else { document.getElementById('sfToolbarMainContent-' + token).style.display = 'block'; document.getElementById('sfToolbarClearer-' + token).style.display = 'block'; elem.style.display = 'none' } setPreference('toolbar/displayState', 'block'); }); }, loadToolbar: function(token, newToken) { var that = this; var triesCounter = document.getElementById('sfLoadCounter-' + token); var options = { retry: true, onSend: function (count) { if (count === 3) { that.initToolbar(token); } if (triesCounter) { triesCounter.textContent = count; } }, }; var cancelButton = document.getElementById('sfLoadCancel-' + token); if (cancelButton) { addEventListener(cancelButton, 'click', function (event) { event.preventDefault(); options.stop = true; that.hideToolbar(token); }); } newToken = (newToken \|\| token); this.load( 'sfwdt' + token, 'http\u003A\/\/www.staging.startplatz.de\/_wdt\/xxxxxx'.replace(/xxxxxx/, newToken), function(xhr, el) { / Do nothing in the edge case where the toolbar has already been replaced with a new one / if (!document.getElementById('sfToolbarMainContent-' + newToken)) { return; } / Evaluate in global scope scripts embedded inside the toolbar / var i, scripts = [].slice.call(el.querySelectorAll('script')); for (i = 0; i < scripts.length; ++i) { if (scripts[i].firstChild) { eval.call({}, scripts[i].firstChild.nodeValue); } } el.style.display = -1 !== xhr.responseText.indexOf('sf-toolbarreset') ? 'block' : 'none'; if (el.style.display == 'none') { return; } that.initToolbar(newToken); / Handle toolbar-info position / var toolbarBlocks = [].slice.call(el.querySelectorAll('.sf-toolbar-block')); for (i = 0; i < toolbarBlocks.length; ++i) { toolbarBlocks[i].onmouseover = function () { var toolbarInfo = this.querySelectorAll('.sf-toolbar-info')[0]; var pageWidth = document.body.clientWidth; var elementWidth = toolbarInfo.offsetWidth; var leftValue = (elementWidth + this.offsetLeft) - pageWidth; var rightValue = (elementWidth + (pageWidth - this.offsetLeft)) - pageWidth; / Reset right and left value, useful on window resize / toolbarInfo.style.right = ''; toolbarInfo.style.left = ''; if (elementWidth > pageWidth) { toolbarInfo.style.left = 0; } else if (leftValue > 0 && rightValue > 0) { toolbarInfo.style.right = (rightValue -1) + 'px'; } else if (leftValue < 0) { toolbarInfo.style.left = 0; } else { toolbarInfo.style.right = '0px'; } }; } renderAjaxRequests(); addEventListener(document.querySelector('.sf-toolbar-ajax-clear'), 'click', function() { requestStack = []; renderAjaxRequests(); successStreak = 4; document.querySelector('.sf-toolbar-ajax-request-list').innerHTML = ''; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax'), 'mouseenter', function (event) { var elem = document.querySelector('.sf-toolbar-block-ajax .sf-toolbar-info'); elem.scrollTop = elem.scrollHeight; }); addEventListener(document.querySelector('.sf-toolbar-block-ajax > .sf-toolbar-icon'), 'click', function (event) { event.preventDefault(); toggleClass(this.parentNode, 'hover'); }); var dumpInfo = document.querySelector('.sf-toolbar-block-dump .sf-toolbar-info'); if (null !== dumpInfo) { addEventListener(dumpInfo, 'sfbeforedumpcollapse', function () { dumpInfo.style.minHeight = dumpInfo.getBoundingClientRect().height+'px'; }); addEventListener(dumpInfo, 'mouseleave', function () { dumpInfo.style.minHeight = ''; }); } }, function(xhr) { if (xhr.status !== 0 && !options.stop) { var sfwdt = that.getSfwdt(token); sfwdt.innerHTML = '\ <div class="sf-toolbarreset">\ <div class="sf-toolbar-icon"><svg width="26" height="28" xmlns="http://www.w3.org/2000/svg" version="1.1" x="0px" y="0px" viewBox="0 0 26 28" enable-background="new 0 0 26 28" xml:space="preserve"><path fill="#FFFFFF" d="M13 0C5.8 0 0 5.8 0 13c0 7.2 5.8 13 13 13c7.2 0 13-5.8 13-13C26 5.8 20.2 0 13 0z M20 7.5 c-0.6 0-1-0.3-1-0.9c0-0.2 0-0.4 0.2-0.6c0.1-0.3 0.2-0.3 0.2-0.4c0-0.3-0.5-0.4-0.7-0.4c-2 0.1-2.5 2.7-2.9 4.8l-0.2 1.1 c1.1 0.2 1.9 0 2.4-0.3c0.6-0.4-0.2-0.8-0.1-1.3C18 9.2 18.4 9 18.7 8.9c0.5 0 0.8 0.5 0.8 1c0 0.8-1.1 2-3.3 1.9 c-0.3 0-0.5 0-0.7-0.1L15 14.1c-0.4 1.7-0.9 4.1-2.6 6.2c-1.5 1.8-3.1 2.1-3.8 2.1c-1.3 0-2.1-0.6-2.2-1.6c0-0.9 0.8-1.4 1.3-1.4 c0.7 0 1.2 0.5 1.2 1.1c0 0.5-0.2 0.6-0.4 0.7c-0.1 0.1-0.3 0.2-0.3 0.4c0 0.1 0.1 0.3 0.4 0.3c0.5 0 0.9-0.3 1.2-0.5 c1.3-1 1.7-2.9 2.4-6.2l0.1-0.8c0.2-1.1 0.5-2.3 0.8-3.5c-0.9-0.7-1.4-1.5-2.6-1.8c-0.8-0.2-1.3 0-1.7 0.4C8.4 10 8.6 10.7 9 11.1 l0.7 0.7c0.8 0.9 1.3 1.7 1.1 2.7c-0.3 1.6-2.1 2.8-4.3 2.1c-1.9-0.6-2.2-1.9-2-2.7c0.2-0.6 0.7-0.8 1.2-0.6 c0.5 0.2 0.7 0.8 0.6 1.3c0 0.1 0 0.1-0.1 0.3C6 15 5.9 15.2 5.9 15.3c-0.1 0.4 0.4 0.7 0.8 0.8c0.8 0.3 1.7-0.2 1.9-0.9 c0.2-0.6-0.2-1.1-0.4-1.2l-0.8-0.9c-0.4-0.4-1.2-1.5-0.8-2.8c0.2-0.5 0.5-1 0.9-1.4c1-0.7 2-0.8 3-0.6c1.3 0.4 1.9 1.2 2.8 1.9 c0.5-1.3 1.1-2.6 2-3.8c0.9-1 2-1.7 3.3-1.8C20 4.8 21 5.4 21 6.3C21 6.7 20.8 7.5 20 7.5z"/></svg></div>\ An error occurred while loading the web debug toolbar. <a href="http\u003A\/\/www.staging.startplatz.de\/_profiler\/' + newToken + '">Open the web profiler.</a>\ </div>\ '; sfwdt.setAttribute('class', 'sf-toolbar sf-error-toolbar'); } }, options ); return this; }, toggle: function(selector, elOn, elOff) { var tmp = elOn.style.display, el = document.getElementById(selector); elOn.style.display = elOff.style.display; elOff.style.display = tmp; if (el) { el.style.display = 'none' === tmp ? 'none' : 'block'; } return this; }, createTabs: function() { var tabGroups = document.querySelectorAll('.sf-tabs:not([data-processed=true])'); /* create the tab navigation for each group of tabs / for (var i = 0; i < tabGroups.length; i++) { var tabs = tabGroups[i].querySelectorAll(':scope > .tab'); var tabNavigation = document.createElement('ul'); tabNavigation.className = 'tab-navigation'; var selectedTabId = 'tab-' + i + '-0'; / select the first tab by default / for (var j = 0; j < tabs.length; j++) { var tabId = 'tab-' + i + '-' + j; var tabTitle = tabs[j].querySelector('.tab-title').innerHTML; var tabNavigationItem = document.createElement('li'); tabNavigationItem.setAttribute('data-tab-id', tabId); if (hasClass(tabs[j], 'active')) { selectedTabId = tabId; } if (hasClass(tabs[j], 'disabled')) { addClass(tabNavigationItem, 'disabled'); } tabNavigationItem.innerHTML = tabTitle; tabNavigation.appendChild(tabNavigationItem); var tabContent = tabs[j].querySelector('.tab-content'); tabContent.parentElement.setAttribute('id', tabId); } tabGroups[i].insertBefore(tabNavigation, tabGroups[i].firstChild); addClass(document.querySelector('[data-tab-id="' + selectedTabId + '"]'), 'active'); } / display the active tab and add the 'click' event listeners / for (i = 0; i < tabGroups.length; i++) { tabNavigation = tabGroups[i].querySelectorAll(':scope > .tab-navigation li'); for (j = 0; j < tabNavigation.length; j++) { tabId = tabNavigation[j].getAttribute('data-tab-id'); document.getElementById(tabId).querySelector('.tab-title').className = 'hidden'; if (hasClass(tabNavigation[j], 'active')) { document.getElementById(tabId).className = 'block'; } else { document.getElementById(tabId).className = 'hidden'; } tabNavigation[j].addEventListener('click', function(e) { var activeTab = e.target \|\| e.srcElement; / needed because when the tab contains HTML contents, user can click / / on any of those elements instead of their parent '<li>' element / while (activeTab.tagName.toLowerCase() !== 'li') { activeTab = activeTab.parentNode; } / get the full list of tabs through the parent of the active tab element / var tabNavigation = activeTab.parentNode.children; for (var k = 0; k < tabNavigation.length; k++) { var tabId = tabNavigation[k].getAttribute('data-tab-id'); document.getElementById(tabId).className = 'hidden'; removeClass(tabNavigation[k], 'active'); } addClass(activeTab, 'active'); var activeTabId = activeTab.getAttribute('data-tab-id'); document.getElementById(activeTabId).className = 'block'; }); } tabGroups[i].setAttribute('data-processed', 'true'); } }, createToggles: function() { var toggles = document.querySelectorAll('.sf-toggle:not([data-processed=true])'); for (var i = 0; i < toggles.length; i++) { var elementSelector = toggles[i].getAttribute('data-toggle-selector'); var element = document.querySelector(elementSelector); addClass(element, 'sf-toggle-content'); if (toggles[i].hasAttribute('data-toggle-initial') && toggles[i].getAttribute('data-toggle-initial') == 'display') { addClass(toggles[i], 'sf-toggle-on'); addClass(element, 'sf-toggle-visible'); } else { addClass(toggles[i], 'sf-toggle-off'); addClass(element, 'sf-toggle-hidden'); } addEventListener(toggles[i], 'click', function(e) { e.preventDefault(); if ('' !== window.getSelection().toString()) { / Don't do anything on text selection / return; } var toggle = e.target \|\| e.srcElement; / needed because when the toggle contains HTML contents, user can click / / on any of those elements instead of their parent '.sf-toggle' element / while (!hasClass(toggle, 'sf-toggle')) { toggle = toggle.parentNode; } var element = document.querySelector(toggle.getAttribute('data-toggle-selector')); toggleClass(toggle, 'sf-toggle-on'); toggleClass(toggle, 'sf-toggle-off'); toggleClass(element, 'sf-toggle-hidden'); toggleClass(element, 'sf-toggle-visible'); / the toggle doesn't change its contents when clicking on it / if (!toggle.hasAttribute('data-toggle-alt-content')) { return; } if (!toggle.hasAttribute('data-toggle-original-content')) { toggle.setAttribute('data-toggle-original-content', toggle.innerHTML); } var currentContent = toggle.innerHTML; var originalContent = toggle.getAttribute('data-toggle-original-content'); var altContent = toggle.getAttribute('data-toggle-alt-content'); toggle.innerHTML = currentContent !== altContent ? altContent : originalContent; }); / Prevents from disallowing clicks on links inside toggles / var toggleLinks = toggles[i].querySelectorAll('a'); for (var j = 0; j < toggleLinks.length; j++) { addEventListener(toggleLinks[j], 'click', function(e) { e.stopPropagation(); }); } / Prevents from disallowing clicks on "copy to clipboard" elements inside toggles / var copyToClipboardElements = toggles[i].querySelectorAll('span[data-clipboard-text]'); for (var k = 0; k < copyToClipboardElements.length; k++) { addEventListener(copyToClipboardElements[k], 'click', function(e) { e.stopPropagation(); }); } toggles[i].setAttribute('data-processed', 'true'); } }, initializeLogsTable: function() { Sfjs.updateLogsTable(); document.querySelectorAll('.log-filter input').forEach((input) => { input.addEventListener('change', () => { Sfjs.updateLogsTable(); }); }); document.querySelectorAll('.filter-select-all-or-none button').forEach((link) => { link.addEventListener('click', () => { const selectAll = link.classList.contains('select-all'); link.closest('.log-filter-content').querySelectorAll('input').forEach((input) => { input.checked = selectAll; }); Sfjs.updateLogsTable(); }); }); document.body.addEventListener('click', (event) => { document.querySelectorAll('details.log-filter').forEach((filterElement) => { if (!filterElement.contains(event.target) && filterElement.open) { filterElement.open = false; } }); }); }, updateLogsTable: function() { const selectedType = document.querySelector('#log-filter-type input:checked').value; const priorities = document.querySelectorAll('#log-filter-priority input'); const allPriorities = Array.from(priorities).map((input) => input.value); const selectedPriorities = Array.from(priorities).filter((input) => input.checked).map((input) => input.value); const channels = document.querySelectorAll('#log-filter-channel input'); const selectedChannels = Array.from(channels).filter((input) => input.checked).map((input) => input.value); const logs = document.querySelector('table.logs'); if (null === logs) { return; } / hide rows that don't match the current filters / let numVisibleRows = 0; logs.querySelectorAll('tbody tr').forEach((row) => { if ('all' !== selectedType && selectedType !== row.getAttribute('data-type')) { row.style.display = 'none'; return; } const priority = row.getAttribute('data-priority'); if (false === selectedPriorities.includes(priority) && true === allPriorities.includes(priority)) { row.style.display = 'none'; return; } if ('' !== row.getAttribute('data-channel') && false === selectedChannels.includes(row.getAttribute('data-channel'))) { row.style.display = 'none'; return; } row.style.display = 'table-row'; numVisibleRows++; }); document.querySelector('table.logs').style.display = 0 === numVisibleRows ? 'none' : 'table'; document.querySelector('.no-logs-message').style.display = 0 === numVisibleRows ? 'block' : 'none'; / update the selected totals of all filters / document.querySelector('#log-filter-priority .filter-active-num').innerText = (priorities.length === selectedPriorities.length) ? 'All' : selectedPriorities.length; document.querySelector('#log-filter-channel .filter-active-num').innerText = (channels.length === selectedChannels.length) ? 'All' : selectedChannels.length; / update the currently selected "log type" tab / document.querySelectorAll('#log-filter-type li').forEach((tab) => tab.classList.remove('active')); document.querySelector(`#log-filter-type input[value="${selectedType}"]`).parentElement.classList.add('active'); }, }; })(); Sfjs.addEventListener(document, 'DOMContentLoaded', function() { Sfjs.createTabs(); Sfjs.createToggles(); });}/]]>/</script><style nonce="0f80c8ebc479b9a74ddb3fb21a366074"> .sf-minitoolbar { background-color: #222; border-top-left-radius: 4px; bottom: 0; box-sizing: border-box; display: none; height: 36px; padding: 6px; position: fixed; right: 0; z-index: 99999;}.sf-minitoolbar button { background-color: transparent; padding: 0; border: none;}.sf-minitoolbar svg,.sf-minitoolbar img { max-height: 24px; max-width: 24px; display: inline;}.sf-toolbar-clearer { clear: both; height: 36px;}.sf-display-none { display: none;}.sf-toolbarreset { box-sizing: content-box; vertical-align: baseline; 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height: 36px; margin-right: 0; white-space: nowrap; max-width: 15%;}.sf-toolbar-block > a,.sf-toolbar-block > a:hover { display: block; text-decoration: none; background-color: transparent; color: inherit;}.sf-toolbar-block span { display: inline-block;}.sf-toolbar-block .sf-toolbar-value { color: #F5F5F5; font-size: 13px; line-height: 36px; padding: 0;}.sf-toolbar-block .sf-toolbar-label,.sf-toolbar-block .sf-toolbar-class-separator { color: #AAA; font-size: 12px;}.sf-toolbar-block .sf-toolbar-info { border-collapse: collapse; display: table; z-index: 100000;}.sf-toolbar-block hr { border-top: 1px solid #777; margin: 4px 0; padding-top: 4px;}.sf-toolbar-block .sf-toolbar-info-piece { / this 'border-bottom' trick is needed because 'margin-bottom' doesn't work for table rows / border-bottom: solid transparent 3px; display: table-row;}.sf-toolbar-block .sf-toolbar-info-piece-additional,.sf-toolbar-block .sf-toolbar-info-piece-additional-detail { display: none;}.sf-toolbar-block .sf-toolbar-info-group { margin-bottom: 4px; padding-bottom: 2px; border-bottom: 1px solid #333333;}.sf-toolbar-block .sf-toolbar-info-group:last-child { margin-bottom: 0; padding-bottom: 0; border-bottom: none;}.sf-toolbar-block .sf-toolbar-info-piece .sf-toolbar-status { padding: 2px 5px; margin-bottom: 0;}.sf-toolbar-block .sf-toolbar-info-piece .sf-toolbar-status + .sf-toolbar-status { margin-left: 4px;}.sf-toolbar-block .sf-toolbar-info-piece:last-child { margin-bottom: 0;}div.sf-toolbar .sf-toolbar-block .sf-toolbar-info-piece a { color: #99CDD8; text-decoration: underline;}div.sf-toolbar .sf-toolbar-block a:hover { text-decoration: none;}.sf-toolbar-block .sf-toolbar-info-piece b { color: #AAA; display: table-cell; font-size: 11px; padding: 4px 8px 4px 0;}.sf-toolbar-block:not(.sf-toolbar-block-dump) .sf-toolbar-info-piece span { color: #F5F5F5;}.sf-toolbar-block .sf-toolbar-info-piece span { font-size: 12px;}.sf-toolbar-block .sf-toolbar-info { background-color: #444; bottom: 36px; color: #F5F5F5; display: none; padding: 9px 0; position: absolute;}.sf-toolbar-block .sf-toolbar-info:empty { visibility: hidden;}.sf-toolbar-block .sf-toolbar-status { display: inline-block; color: #FFF; background-color: #666; padding: 3px 6px; margin-bottom: 2px; vertical-align: middle; min-width: 15px; min-height: 13px; text-align: center;}.sf-toolbar-block .sf-toolbar-status-green { background-color: #4F805D;}.sf-toolbar-block .sf-toolbar-status-red { background-color: #B0413E;}.sf-toolbar-block .sf-toolbar-status-yellow { background-color: #A46A1F;}.sf-toolbar-block.sf-toolbar-status-green { background-color: #4F805D; color: #FFF;}.sf-toolbar-block.sf-toolbar-status-red { background-color: #B0413E; color: #FFF;}.sf-toolbar-block.sf-toolbar-status-yellow { background-color: #A46A1F; color: #FFF;}.sf-toolbar-block-request .sf-toolbar-status { color: #FFF; display: inline-block; font-size: 14px; height: 36px; line-height: 36px; padding: 0 10px;}.sf-toolbar-block-request .sf-toolbar-info-piece a { background-color: transparent; text-decoration: none;}.sf-toolbar-block-request .sf-toolbar-info-piece a:hover { text-decoration: underline;}.sf-toolbar-block-request .sf-toolbar-redirection-status { font-weight: normal; padding: 2px 4px; line-height: 18px;}.sf-toolbar-block-request .sf-toolbar-info-piece span.sf-toolbar-redirection-method { font-size: 12px; height: 17px; line-height: 17px; margin-right: 5px;}.sf-toolbar-block-ajax .sf-toolbar-icon { cursor: pointer;}.sf-toolbar-status-green .sf-toolbar-label,.sf-toolbar-status-yellow .sf-toolbar-label,.sf-toolbar-status-red .sf-toolbar-label { color: #FFF;}.sf-toolbar-status-green svg path,.sf-toolbar-status-green svg .sf-svg-path,.sf-toolbar-status-red svg path,.sf-toolbar-status-red svg .sf-svg-path,.sf-toolbar-status-yellow svg path,.sf-toolbar-status-yellow svg .sf-svg-path { fill: #FFF;}.sf-toolbar-block-config svg path,.sf-toolbar-block-config svg .sf-svg-path { fill: #FFF;}.sf-toolbar-block .sf-toolbar-icon { display: block; height: 36px; padding: 0 7px; overflow: hidden; text-overflow: ellipsis;}.sf-toolbar-block-request .sf-toolbar-icon { padding-left: 0; padding-right: 0;}.sf-toolbar-block .sf-toolbar-icon img,.sf-toolbar-block .sf-toolbar-icon svg { border-width: 0; position: relative; top: 8px; vertical-align: baseline;}.sf-toolbar-block .sf-toolbar-icon img + span,.sf-toolbar-block .sf-toolbar-icon svg + span { margin-left: 4px;}.sf-toolbar-block-config .sf-toolbar-icon .sf-toolbar-value { margin-left: 4px;}.sf-toolbar-block:hover,.sf-toolbar-block.hover { position: relative;}.sf-toolbar-block:hover .sf-toolbar-icon,.sf-toolbar-block.hover .sf-toolbar-icon { background-color: #444; position: relative; z-index: 10002;}.sf-toolbar-block-ajax.hover .sf-toolbar-info { z-index: 10001;}.sf-toolbar-block:hover .sf-toolbar-info,.sf-toolbar-block.hover .sf-toolbar-info { display: block; padding: 10px; max-width: 525px; max-height: 480px; word-wrap: break-word; overflow: hidden; overflow-y: auto;}.sf-toolbar-info-piece b.sf-toolbar-ajax-info { color: #F5F5F5;}.sf-toolbar-ajax-requests { table-layout: auto; width: 100%;}.sf-toolbar-ajax-requests td { background-color: #444; border-bottom: 1px solid #777; color: #F5F5F5; font-size: 12px; padding: 4px;}.sf-toolbar-ajax-requests tr:last-child td { border-bottom: 0;}.sf-toolbar-ajax-requests th { background-color: #222; border-bottom: 0; color: #AAA; font-size: 11px; padding: 4px;}.sf-ajax-request-url { max-width: 250px; line-height: 9px; overflow: hidden; text-overflow: ellipsis;}.sf-toolbar-ajax-requests .sf-ajax-request-url a { text-decoration: none;}.sf-toolbar-ajax-requests .sf-ajax-request-url a:hover { text-decoration: underline;}.sf-ajax-request-duration { text-align: right;}.sf-ajax-request-loading { animation: sf-blink .5s ease-in-out infinite;}@keyframes sf-blink { 0% { background: #222; } 50% { background: #444; } 100% { background: #222; }}.sf-toolbar-block.sf-toolbar-block-dump .sf-toolbar-info { max-width: none; width: 100%; position: fixed; box-sizing: border-box; left: 0;}.sf-toolbar-block-dump pre.sf-dump { background-color: #222; border-color: #777; border-radius: 0; margin: 6px 0 12px 0;}.sf-toolbar-block-dump pre.sf-dump:last-child { margin-bottom: 0;}.sf-toolbar-block-dump pre.sf-dump .sf-dump-search-wrapper { margin-bottom: 5px;}.sf-toolbar-block-dump pre.sf-dump span.sf-dump-search-count { color: #333; font-size: 12px;}.sf-toolbar-block-dump .sf-toolbar-info-piece { display: block;}.sf-toolbar-block-dump .sf-toolbar-info-piece .sf-toolbar-file-line { color: #AAA; margin-left: 4px;}.sf-toolbar-block-dump .sf-toolbar-info img { display: none;}/ Responsive Design /.sf-toolbar-icon .sf-toolbar-label,.sf-toolbar-icon .sf-toolbar-value { display: none;}.sf-toolbar-block-config .sf-toolbar-icon .sf-toolbar-label { display: inline-block;}/ Legacy Design - these styles are maintained to make old panels look a bit better on the new toolbar /.sf-toolbar-block .sf-toolbar-info-piece-additional-detail { color: #AAA; font-size: 12px;}.sf-toolbar-status-green .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-yellow .sf-toolbar-info-piece-additional-detail,.sf-toolbar-status-red .sf-toolbar-info-piece-additional-detail { color: #FFF;}@media (min-width: 768px) { .sf-toolbar-icon .sf-toolbar-label, .sf-toolbar-icon .sf-toolbar-value { display: inline; } .sf-toolbar-block .sf-toolbar-icon img, .sf-toolbar-block .sf-toolbar-icon svg { top: 6px; } .sf-toolbar-block-time .sf-toolbar-icon svg, .sf-toolbar-block-memory .sf-toolbar-icon svg { display: none; } .sf-toolbar-block-time .sf-toolbar-icon svg + span, .sf-toolbar-block-memory .sf-toolbar-icon svg + span { margin-left: 0; } .sf-toolbar-block .sf-toolbar-icon { padding: 0 10px; } .sf-toolbar-block-time .sf-toolbar-icon { padding-right: 5px; } .sf-toolbar-block-memory .sf-toolbar-icon { padding-left: 5px; } .sf-toolbar-block-request .sf-toolbar-icon { padding-left: 0; padding-right: 0; } .sf-toolbar-block-request .sf-toolbar-label { margin-left: 5px; } .sf-toolbar-block-request .sf-toolbar-status + svg { margin-left: 5px; } .sf-toolbar-block-request .sf-toolbar-icon svg + .sf-toolbar-label { margin-left: 0; } .sf-toolbar-block-request .sf-toolbar-label + .sf-toolbar-value { margin-right: 10px; } .sf-toolbar-block-request:hover .sf-toolbar-info { max-width: none; } .sf-toolbar-block .sf-toolbar-info-piece b { font-size: 12px; } .sf-toolbar-block .sf-toolbar-info-piece span { font-size: 13px; } .sf-toolbar-block-right { float: right; margin-left: 0; margin-right: 0; }}@media (min-width: 1024px) { .sf-toolbar-block .sf-toolbar-info-piece-additional, .sf-toolbar-block .sf-toolbar-info-piece-additional-detail { display: inline; } .sf-toolbar-block .sf-toolbar-info-piece-additional:empty, .sf-toolbar-block .sf-toolbar-info-piece-additional-detail:empty { display: none; }}/** Error Toolbar */.sf-error-toolbar .sf-toolbarreset { background: #222; color: #f5f5f5; font: 13px/36px Arial, sans-serif; height: 36px; padding: 0 15px; text-align: left;}.sf-error-toolbar .sf-toolbarreset svg { height: auto;}.sf-error-toolbar .sf-toolbarreset a { color: #99cdd8; margin-left: 5px; text-decoration: underline;}.sf-error-toolbar .sf-toolbarreset a:hover { text-decoration: none;}.sf-error-toolbar .sf-toolbarreset .sf-toolbar-icon { float: left; padding: 5px 0; margin-right: 10px;}.sf-full-stack { left: 0px; font-size: 12px;}/* Media query print: Do not print the Toolbar. **/@media print { .sf-toolbar { display: none !important; }}</style><script nonce="4b359bc4e86dc5d475f3ed7565625785">/<![CDATA[/ (function () { Sfjs.loadToolbar('9063f5'); })();/]]>*/</script>\n </body>\n </html>\n """ #version: "1.1" #statusCode: 200 #statusText: "OK" #charset: "UTF-8"}
path	"web-advertising-fluch-und-segen-zugleich-und-doch-unersetzlich/"

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